PROMOTE THE PUBLIC IMAGE

OF YOUR CLUB

Janet Kelley, District 5000Rotary Public Image Leader

A seemingly easy question, with

many answers. The Rotary Public

Image Campaign shows and tells

the world, We Are People of Action.

WHAT IS ROTARY?

Most people have heard of Rotary but do not fully

understand Rotary, and don’t know what we stand for,

or, what we do for our communities.

TES

WHERE DO YOU BEGIN? MY ROTARY

BRING YOUR ROTARY CLUBS STORY TO LIFE

• People of Action will bring the Rotary story to life by showing Rotarians are people of action, we

are leaders working together in communities to

Empower, Fight Hunger,

Mentor, Promote Peace, and Save Lives.

• We get things done and have fun doing it, by

growing and learning together.

• The goal: to narrow the gap between awareness

and understanding

PEOPLE OF ACTION CAMPAIGN

3 Simple Stepsto Help You Succeed:

1. What is your club’s brand?

2. Build your club team/engage members

3. Know where to get help

The strongest brands have a clear image and create an emotional connection. An emotional connection that results in

attraction, trust, loyalty.

BUILD YOUR CLUB’S ROTARY BRAND

How will you express and engage

your members and your target

audience, with your club’s brand?

• Fun

• Attractive

• Relevant

• Engaging

STEP 1: WHAT IS YOUR CLUB’S BRAND?

DO A

BRAND

ASSESSMENT

CHECKLIST

DISCOVER AND DEVELOP YOUR BRAND

• Who is your target audience,

prospective new members?

• Who are your current members?

• Who are the “friends” / stakeholders

of your club?

• Is your club “known” / “branded” in

your community, and, if not, why

not?

• How do people feel after engaging

with your club?

• Social Media

• Website

• Newsletter

• Print Ads

• Radio ads/TV

• Print Collateral

BRAND CHECKLIST

(brochures, applications, signage, etc.)

• Press Releases or Media Advisories (Stories in the News)

• Approved Photographs

• Media Contacts

Tell your clubs story to your community.

LOCAL TV STORIES

WAIKIKI ROTARY CLUB, “The Friendly Club” Brand

STEP 2: BUILD YOUR TEAM & ENGAGE MEMBERS

SURVEY YOUR MEMBERS,

REGULARLY!

• Ask the “Biz/PR experts” in your club to

lead the PI committee

• Involve the board, past presidents and

committee chairs

• Meet regularly to develop and

implement your brand throughout the

year

BRAND BUILDING TAKES TEAMWORK

Free and Easy

Public Image Resources:

STEP 3: KNOW WHERE TO GET HELP!

Rotary Brand Center

brandcenter.rotary.org

LOGO GUIDELINES

Pick a Media Vehicle, Select a Story about your club, and tell it!

Press Releases Print Ads

Online Ads Radio Ads

ETC.!

Your Story or Advertisement should be Smart, Compassionate, Inspiring, and

Focus on ACTION.

TELL YOUR ROTARY STORY, TO BUILD YOUR BRAND

PEOPLE OF ACTION

PEOPLE OF ACTION HAWAII TV AD/PSA, 2019

JANET KELLEY, PUBLIC IMAGE LEADER,

DISTRICT 5000, HAWAII

MAHALO!