Projekte der Siemens Enterprise Communications mit dem ... · (IPS, NAC, and SIEM) Network management software OpenScape Cloud Service Cloud-based Enterprise UC One-number service

Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved.Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG.

Copyright © Siemens Enterprise Communications GmbH & Co. KG 2011. All rights reserved. Siemens Enterprise Communications GmbH & Co. KG is a Trademark Licensee of Siemens AG

Projekte der Siemens Enterprise Communicationsmit dem Zentrum für Intenetforschung und Medienintegration (ZIM) und Medieninformatik der LMU

BICC Open Labs July 12, 2011


Company overviewA global powerhouse

Page 2

Optimize Transform

Over 1 million customers in 120 countries

A growing force in a growing market

#3 market share globally

Source: MZA Consultants

#1 in Europe (19%)

#1 in LAM(18%)

6.2 million devices in USA#4 in LME VoIP

#1 in Germany(40%)

#1 in India(17%)

(51%)

(49%)

70% global 500 customer base Vast annuitized revenue stream


Completing a robust and balanced portfolio

Devices and clients

� SIP, IP, and TDM

� Soft clients

� Wireless phones

� Mobile UC soft clients

Enterasys

� Switches, routers, and wireless

LAN

� Advanced security applications

(IPS, NAC, and SIEM)

� Network management

software

OpenScape Cloud Service

� Cloud-based Enterprise UC

� One-number service� Unified messaging� Click-to-dial

� Audio / web conferencing� Mobile and desktop soft

clients� Elastic growth via usage-

based licensing

� Robust reliability & security

OpenScale Services

� Managed Services

� Professional Services

� Support Services

� Security Solutions

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OpenScape UC SuiteIntegrating voice into the universe of applications

OpenScape Collaboration

� OpenScape Enterprise –comprehensive UC

� OpenScape Web Collaboration –

web and video

� OpenScape Fusion

accelerators – CEBP and social media integration

OpenScape Contact Center

� Inbound contact center and voice portal

� Outbound campaign management

� Contact center automation and IVR

OpenScape Video

� Reliable, scalable enterprise-grade video unified video

� Democratized hi-def

videoconferencing as easy as dialing a phone

� Affordable

� Wide range of global service options

OpenScape Mobility

� HiPath Wireless – the

all-wireless enterprise

� HiPath MobileConnect –

extending coverage between LAN and public network (FMC)

� OpenScape Mobile UC Client – delivering mobile UC

everywhere

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Wechselwirkungen zwischen Technologien und Kommunikationsverhalten

Technologien

Verändertes Kommunikationsverhalten

Innovative Kommunikations-lösungen

Informatik

Kommunikations-wissenschaft

Betriebswirtschaft

Multi-

disziplinärer

(ZIM)

Ansatz


ProjektübersichtLMU:ZIM und Siemens Enterprise Communications

SEN - LMU:ZIM 2007:

EnterCom – The future of Enterprise Communication in 2020

SEN - LMU:Medieninformatik 2009:

User-centric Design and UI-Design of a Service-related Business Process

SEN - ZIM 2010:

Vorstudie: Structured Human Collaboration (SHC)


EnterCom – The future of Enterprise CommunicationMethodology: Scenario Analysis

Literature research

Expert opinions

13 Influencing

Factors

Interdependency

Analysis

Determination of

Extreme Scenarios

Brainstorming

Sessions


EnterCom – The future of Enterprise Communication13 Factors for Open Office Communication (OOC)

Share ofCooperative Work

DispersedWorkforce

Value ofCorporate Identity

Value of Trust in Relationships

Virtual Organizational Forms

Need for Connectedness

Mobile Work

Service Integration

OOC

Speed-Up and Parallel Working Processes

Prioritized and Selective

Communication

Instantaneous Reachability of People

General Volume of Communication

Work-Life Balance


EnterCom – The future of Enterprise CommunicationConsequences for Communication Systems

Prioritization

Roles Handling

Vir

tua

l O

rga

niz

ati

on

strongly

increases

slightly

decreases

Roles Handling

Disruptions Handling

Organizing Tasks

Switching Spheres

Mobile Working

Organizing Tasks

Switching Spheres

Mobile Working

Collaborative Work

Regular cooperative work on documents

Documents remainwith the individual employee

Content Documentation

Messaging Organization

Meta-Information

Networker

Traditionalist IntegratedSpecialist

Integrated Networker

(Similar to current

working environment)


Unified Communication & Collaborative (UCC) Openscape Application Portfolio

� Rich presence across voice, IM, teams, applications

� Mobile client

� One number service

� Unified messaging, voice portal with speech recognition

Productivity-enhancing UCC

� Voice, web, and desktop video collaboration

� IM chat

� Tight integration with leading high-definition video-

conferencing solutions

Seamless, secure collaboration

� OpenScape Fusion SDK for custom integrations with business applications

� OpenScape Fusion Solutions for packaged integrations

� OpenScape Fusion social media integration

� IBM Lotus SameTime OEM

� OpenSOA software foundation

Communications-Enabled Business Processes

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Collaboration

Devices

Messaging

Media

BusinessApplications

Voice

Video

Infrastructure

Unified Communications

and Collaboration


User-centric Design and UI-Design of a Service-related Business Process

� Interative Interviews mit Prozessbeteiligten

� Geschäftsrollen und Interaktionen identifizieren

� Anforderungen an das System identifizieren

� Anforderungen als Storyline formulieren

� Film auf Basis der Storyline erstellen

� Technologie-unabhängiger

Entwurf der graphischen

Benutzeroberfläche

� Review der Technologie-

abhängigen Realisierungen

zusammen mit den

Prozessbeteiligten


Vorstudie: Structured Human Collaboration (SHC)

Multi-disziplinäre Untersuchungen:

� Erhebung Stand der Technik

� Erhebung des Wissenschaftsstandes

� Bewertung vorhandener Methoden, Modellierungen und

Modellierungssprachen hinsichtlich möglicher Erweiterbarkeit

� Untersuchung der Themenrelevanz anhand ausgewählter Fallstudien

� Empfehlung für weiteres Vorgehen / Anschlussprojekte


Zusammenfassung

� Kommunikationslösungen basieren nicht nur auf technischen Konzepten

� Interdisziplinäre Ansätze wie es das ZIM bietet sind notwendig

� Geeignete Methodenkompetenzen des ZIM sind für die Erreichung und

Nachvollziehbarkeit der Projektergebnisse erheblich

� Themenbreite der Medieninformatik ist sehr breit aufgestellt

� Medienvielfalt wird in die Projekte eingebracht

� Visualisierungen werden beispielhaft für Industrieprojekte vorbereitet

� Ergebnis-Artifakte werden zu Beginn projektspezifisch festgelegt

� Gegenseitiges Verständnis, Offenheit, Verbindlichkeit und langjährige

Zusammenarbeit sind die Basis für eine vertrauensvolle, nachhaltige

Partnerschaft zwischen Universität und Industrie


Kontakt

Siemens Enterprise Communications GmbH & Co. KG

Jürgen Totzke

Operational Innovation Management

Phone: +49 89 7007-20720

Email [email protected]

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