SPEEDSTER MOTORS

CORPORATIONSales & Marketing Management

System (SMMS)

PROJECT DETAILSSUBJECT Speedster Motor

Corporation

Semester Semester-D

Program GNIIT (BSIM)

Faculty ANURADHA SHAH

Name of the Student SOURABH SONI

Registration No. R1100000000000

AcknowledgementApart from the efforts of myself, the success of any project depends largely

on the encouragement and guidelines of many others. I take this opportunity to express my gratitude to the people who have been instrumental in the successful completion of this project. I would like to show my greatest appreciation to Ms. ANURADHA SAHA. I can't say thank you enough for his tremendous support and help. I feel motivated and encouraged every time. Without her encouragement and guidance this project would not have materialized. The guidance and support received from all the members who contributed and who are contributing to this project, was vital for the success of the project. I am grateful for their constant support and help.

Table of contentsS/NO TOPICS PAGE NO.

1. INTRODUCTION

2. CASE STUDY SUMMARY

3. ANALYSIS DOCUMENTS

4. READINESS ASSESSMENT DOCUMENTS

5. RETURN ON INVESTMENT(ROI) CACULATION

7. EVALUATION OF MATRIX

8. DATA SOURCES ANAYLYSIS DOCUMENT

9. LOGICAL DIMENSIONAL MODEL

10. LOGICAL DATA MAP & PHYSICAL MODEL FORMAT

11. BIBLIOGRAPHY

INTRODUCTION Speedster Motor Corporation Speedster Motors Corp (SM Corp) is a pioneer and global leader in the field of automobile

manufacturing since 1950. At present, the company has 1,13,000 employees across the globe. It has well-established manufacturing units in 10 countries. Its vehicles are sold in 10 countries. The main focus of SM Corp. is to constantly improve their manufacturing processes for making quality products, generating growth, and ensuring a healthy working atmosphere for all the employees. The company’s Chief Executive Officer (CEO), John Thomas Edgar Jr., explains, “Quality management is our first priority”.

The company has well-established information systems for maintaining and monitoring its core and support business processes. All processes for manufacturing automobiles and its associated accessories are in line with the 8D Processes* used in the manufacturing industry.

The annual turnover of the company in the previous year was over $15 billion. The sales were boosted due to a strong economy in the operating countries. As a result, the company sold approximately 1.0 million cars globally, which was a 5 percent increase from previous year’s sales and second highest total sales in the company’s history.

• The SM Corp. has global alliances with automobile-related industry giants. Some of the alliances include:

• Mitzatchi Heavy Industries Ltd: This organization is one of the major suppliers of assembly line machinery required by SM Corp. for manufacturing automotives. Mitzatchi manufactures equipment such as vertical door assembly (assemblies), fully automatic spring making machines, CNC spring forming machinery,wire-straightening and cutting machines.

• Infuji Motors Ltd. and Ho-Chan Motor Corp. of Japan: These organizations supply several customized components required for manufacturing cars by SM Corp. The components include lambo doors, oil coolers, grille series, vertical door kits and lambo style hinge kits.

• Continental Heavy Industries Ltd: This organization supplies chassis control systems, electronic air suspension systems, and sensors to SM Corp.

• Lambart Corporation: This organization supplies electronic components and hydraulic brakes to SM Corp.

• JDMorgan Financial Services: This organization provides automotive and commercial financing along with a variety of mortgage and insurance products to the customers of SM Corp.

CASE STUDY SUMMARYSM’s Organizational Hierarchy

Logistics

ServiceSupport

CE O

BOARD OF DIRE CTORS

PRE SIDE NT

Materia ls Manufacturing Finance & Accounting

E ngineering (VP) (VP)

Centra l QASa les & Distribution

Purchase

Inventory Management

Logistics

Production Planning

QA

ProjectsSpare Parts

(VP) (VP) (VP) (VP)

Infotech

(VP)

Logistics

ServiceSupport

CE O

BOARD OF DIRE CTORS

PRE SIDE NT

Materia ls Manufacturing Finance & Accounting

E ngineering (VP) (VP)

Centra l QASa les & Distribution

Purchase

Inventory Management

Logistics

Production Planning

QA

ProjectsSpare Parts

(VP) (VP) (VP) (VP)

Infotech

(VP)

Company Name Speedster Motors Corp.

Name of the Data Warehouse Project Sales & Marketing Management System (SMMS)

Starting Month of the Project 16th July 2012

Business Overview Established in 1950, Speedster Motor Corp., automobile manufacturing company, is a pioneer and global leader in automobile industry for more than 50 years. The company has well-established manufacturing units in 10 countries and its vehicles are sold in 33 countries. It has strength of 113,000.

Business Objective To constantly improve manufacturing processes for making quality products for its customers and generating growth and ensuring a healthy working.

Planned Budget for the Data Warehouse Project

$550,000

Architectural Approach Data Mart/Bottom-up Approach

Business Requirement The top management of Speedster Motor Corp. wants to analyze their chain profitability as another new initiative to improve the performance and health statistics of the company. In other words, currently, the management is unable to segregate the profitable storage warehouses from the least profitable ones.

End Users Expected number of End-User data warehouse is 700 but, currently, the data warehouse can support 500 end users. CEO, Vice Presidents, Regional Materials Managers, Business Analyst, Database Administrators, and Data Entry Operators. The end users are connected through LAN and WAN. User-friendly end user application tools need to be built. The end users are located at different locations and in different time zones.

End User Training Training on data warehouse usage is required for the end users.

Specific Reports used by the End Users Gross Margin Return on Investment (GMROI) for each warehouse region-wise and country-wise. Gross Margin Return on Investment (GMROI) for each warehouse product-wise.

Analysis of Reports These reports indicate the health of the storage warehouses of each manufacturing unit. A high value of GMROI indicates that the products are moving through the storage warehouses quickly and, therefore, the storage warehouse is profitable. On the other hand, a low value of GMROI indicates that the products are moving through the store slowly and, therefore, the storage warehouse is non-profitable.

Data Sources of the Reports Data source 1: Excel

Data source 2: Excel

Data source 3: Access

Data source 4: SQL

System Requirement Two Hewlett Packard LXR8000 class servers for data warehouse. One of the servers will be used to create the warehouse and cubes every month. The second server will be the read-only server, allowing the new data to be reprocessed without impacting the users. The LXR8000s are 4-processor, 500 megahertz (MHz)

(contd..)

Pentium III Xeon servers with 4 GB of RAM, 1 terabyte of disk space, and approximately 600 GB of disk space on the second production data warehouse server. One Hewlett Packard LH4 class servers for the OLAP server. The LH4s include 2-processor with 500 MHz Pentium III Xeon Servers having 1 to 2 GB of RAM. The OLAP cubes can be built on the LXR 8000 and, then, restored to these smaller OLAP servers to free to process next month data.

Success Criteria of the Data Warehouse Project

Access to more than 10 years of historical data for analysis. End users training will not take much time for the data warehouse project Considerable support can be obtained from the Business Sponsors.

Readiness Assessment DocumentReadiness Factor Low Readiness High Readiness

Business Sponsor

Lack of leadership skills Considerable holdover the company and business partner

Not readily available to the data warehouse project team for support and information

Readily available to team

Slow decision maker Quick & decisive to resolve issues

Unrealistic business expectation

Realistic business expectation

Business urge

No inclination towards analysis of data

Success of the enterprise depends on analysis information and reports

May have constraints in funding the data warehouse project

May have some constraints in funding the data warehouse project

RETURN ON INVESTMENT (ROI) CALCULATIONS

SM Corp. Cost Estimates for the BI Solution For

Sales & Marketing ManagementSystem(SMMS)

Year 0 Year 1 Year 2 Year 3

Hardware $150,000

Software $150,000 $30,000 $30,000 $30,000

Resources &Maintenance

$250,000 $100,000 $100,000 $100,000

Total $550,000 $130,000 $130,000 $130,000

SM Corp. Cost Estimates Without the BI Solution For

Sales & Marketing Management(SMMS)Year 0 Year 1 Year 2 Year 3

Resources &Maintenance

$550,000 $550,000 $550,000 $550,000

Total $550,000 $550,000 $550,000 $550,000

SM Corp. Net SavingsYear 0 Year 1 Year Year 3

Costs with BISolution

$550,000 $130,000 $130,000 $130,000

Costs withoutBI Solution

$550,000 $550,000 $550,000 $550,000