DESSERT

DISSERTATIONS - PGDBMSl.NoRoll No.Name of StudentTopicKeywordsSpecialisationDS-197001Amit AnandA study on use of Semiotics in advertisingSemiotics in advertisingMarketingDS-297002Amitabh Anand Setting up of small scale industrial unitSmall scale industryMarketingDS-397003Anil KhannaComparative analysis of aerated cola beveragesCola beverageMarketingDS-497004Arvind KapoorDynamics of supply chain managementSupply chain managementProduction and operations managementDS-597005Avinish SinghStrategic marketing in consumer electronics industryStrategic marketing - Consumer industryMarketing DS-697007Bharat KharbandaIndian telecom industry: issues and perspectivesIndian telecom industryMarketingDS-797009Chandra Shekhar DMarketing study of Indian software industry and its futureMarketing research - SoftwareMarketingDS-897010Chiradeep RoyCompensation survey in consumer electronic industryCompensation - Consumer electronicsHuman resource managementDS-997011Cyriac SMarketing in the 21st centuryMarketing managementMarketingDS-1097012Deepak MoudgilInternational marketing strategies (problems and prospects of agro-exports in west Asia)International marketing strategyMarketingDS-1197013Dipendra Kumar SinghVoluntary retirement scheme: a comparison between public sector and private sector organisationsVRS, Voluntary retirement schemeHuman resource managementDS-1297014Gayatri MoudgilA critical analysis of training and development need in hotel industryTraining and development - HotelHuman resource managementDS-1397015Gyanendra AcharyaIndian industry: the dawn of industrial relation in the next millenniumIndustrial relationHuman resource managementDS-1497016Hetal PrajapatiTo find the awareness level for brand of oils used by the two wheeler ownersBrands - OilsMarketingDS-1597018Johnson KoshyMarketing patterns in tourism industryMarketing - tourismMarketingDS-1697019Lave Kumar MalhotraStrategic marketing and customer care the most powerful marketing strategyMarketing strategyMarketingDS-1797020Manoj Kumar Gautam *Effectiveness of brand in FMCG ( branded Vs unbranded rice and atta Brand - FMCGMarketingDS-1897021Manoj Kumar RaoCustomer focus in supply chain managementSupply chain managementProduction and operations managementDS-1997023Mustafa KamalMarketing overview and competing strategies to enter the automobile industry (passanger car segment)Marketing overview - Passenger carsMarketingDS-2097025Pankaj SinghThe footprints of event management and there future mooringsEvent managementMarketingDS-2197026Pooja VidyarthiThe effect of the emergence of global fast food players on urban Indian familiesFast foodMarketingDS-2297027Rahul Guha Promotional strategy in woolen industry Sales promotion - Woolen industryMarketingDS-2397028Rahul KhajuriaMarketing strategies adopted by leading 5 star hotels in New DelhiMarketing strategies - 5 star hotelsMarketingDS-2497029 97024 97031 97107Rahul Verma Nitin Dhawan Rohit Jain Shweta GoelLaunching NIILM on the webWeb site design Information TechnologyDS-2597030Rajesh RanjanCosumer perception about pricing and features in medium sized carsConsumer behaviour - Medium size carsMarketingDS-2697032Ruchi SrivastavaA study of relationship marketing - need of today's marketRelationship marketingMarketingDS-2797033Sandeep AttreCustomer satisfaction of photocopier industryCustomer satisfaction - Photocopier indstryMarketingDS-2897034Sandeep VashisthEffectiveness of price quality positioningQuality positioningTotal quality managementDS-2997035Sanjeev Kumar MishraStudy of product management practices in FMCG industry in IndiaProduct management - FMCGProduction and operations managementDS-3097036Shaheen kauserAttrition in the Information Technology industryAttrition rate - IT IndustryDS-3197037Shardul Jaiswal *Comparative evaluation of Indian and multinational brands with respect to CTVBrand evaluation - CTVMarketingDS-3297038Sidharth KumarTo understand the market segmentation of consumer product in IndiaMarket segmentation - Consumer productMarketingDS-3397040Sumit GuptaStrategies that a supermarket need to prusue to survivein growing competitve environmentSupermarkets business strategyMarketingDS-3497041Sumeet SharmaMarketing strategy of small segment carsMarketing strategy - Small carsMarketingDS-3597043Vaibhav BansalBrand management in car industry (small car segment)Brand management - Small carsMarketingDS-3697044Vikas ChauhanUsing teamwork as a plougher for cropping an effective organizationTeamworkHuman resource managementDS-3797045Vikram SethiPharmaceutical sector equity research and analysisPharmaceutical sector - EquityFinance DS-3897046Vinod Shankar MishraA study of different moods (RASAS) expressed in the television advertisements on viewerTelevision advertisementMarketingDS-3997047Vishal DilawariA study of franchiser - franchisee relationshipFranchiser relationshipMarketingDS-4097051Anjali SharmaComparative analysis of HR practice in consumer goods sectorHuman resource practice - Consumer goodsHuman resource managementDS-4197052Anshu SharmaDownsizing in banks with special reference to HRRetrenchment, RestructuringHuman resource managementDS-4297053Arvind KumarMarketing strategies in cement industryMarketing strategy - Cement industryMarketingDS-4397054Ashish Kumar AgarwalCometitve marketing strategy in soft drink industry - Coke, Pepsi, CampaMarketing strategy - Soft drinksMarketingDS-4497055Bipin Barnwal*Brand valuation of low involvement productBrand valuationMarketingDS-4597056Brahmajyoti Pradhan Price or quality: the key driver in cellular phone industryQuality - Cellular MarketingDS-4697057Deepak KaushikTo study the value chain of retailers and distributors for Arvind's bottomweight fabrics in 25-30m roll sizeDistributorship - Arvind MillsMarketingDS-4797060Ekta VijhStudy on the career management practices in the banking sectorCareer management - Banking Human resource managementDS-4897061Himanshu BimbhatPricing dynamics and its relevancemaket pricingMarketingDS-4997062Jaseem Ali UmerSales and distribution management system - a strategic weapon in the branded processed food market segmentSales and distribution - Processed foodsMarketingDS-5097063Javed AzimRole/ importance of strategic HR in current business scenarioStrategic HRMHuman resource managementDS-5197064Ritu GumberStudy of delivery of quality service in hotel industryHotel services qualityTotal quality managementDS-5297065Kumar MilindMarketing decision support system (MDSS)Marketing decision makingMarketingDS-5397066Madhulika MishraComparative study of induction policies and procedures in telecom industryInduction - Telecom industryHuman resource managementDS-5497067Manish KaleStrategic brand managementBrand managementMarketing DS-5597068Md. Awaish AkhtarThe dynamics of retailingRetailingMarketingDS-5697069Meenu RainaHR Practices in India "a myth" ( a case study on Star TV)Human resouce practice - Star TVHuman resource managementDS-5797071Naveen GaurStudy on the liquor industry (Haryana market)Liquor industryMarketingDS-5897073Piyush ThapliyalA comparative study on compensation practices in Indian organisationCompensation managementHuman resource managementDS-5997074Priya ChawlaAn overview of Indian paper industry and evaluation of potentials of paperbags in Haryana MP UPMarketing potentials - Paperbags MarketingDS-6097076Rajiv Kumar SinhaComparative study of automobile industry amongs consumersAutomobile industryMarketingDS-6197077Rajesh PatnaikImplementation of total quality management in Indian industryTotal quality managementTotal quality managementDS-6297078Rakesh TiwariMarketing warfare between major colour TV playersMarketing warfare - CTV MarketingDS-6397079Sanjay SethiStrategic war in food processing industry with special reference to Nestle and CadburyFood processing industryMarketingDS-6497080Seema ChaudharyEthical issues in marketing with context to advertising: a case of cigarette advertisingAdvertising - CigarettesMarketingDS-6597082Shiju P StephenCustomer supplier relationship in logisticsLogistics managementMarketing DS-6697083Shok Vimochan TripathiRole of quality circles in Indian organisationsQuality circleTotal Quality ManagementDS-6797084Sudipto BoseStudy of the effectiveness of JIT Indian manufacturing industriesJust in timeProduction and operations managementDS-6897085Sumit DasImportance of brand buildingBrand buildingMarketingDS-6997086Varnika DhingraStudy of employee motivation levels in a few software companiesMotivation - Software companiesHuman resource developmentDS-7097087Vikas AmarTo understand the complexities involved in new product management with special focus on new product developmentNew product developmentMarketingDS-7197090Vinay KumarQuality not the price is important in the today's market scenarioQuality managementTotal quality managementDS-7297091Vishal MalikDynamics of sales process in a FMCG company with special reference to Frito-Lay (A pepsi co. group companySales process - FMCG companyMarketingDS-7397092Vivek PurushottamCompetitive strategy of old and new players in small car industryCompetition - Small carsMarketingDS-7497094Swati GuptaDownsizing: a road to the new centuryRetrenchment, restructuring Human resource managementDS-7597096 97101 97049 97070 97095 97022Sanjeev Kr Jha Rajesh Kumar Amitabh Mukherjee Murlidhar Pandey M. Vishwanath Mayank SaxenaDesigning the web site.niilm.eduWeb site designInformation TechnologyDS-7697097Shailendra Kumar Study of brand awareness comprehension and attitude of CTV buyerBrand awareness - CTVMarketingDS-7797098Sukanya RoyHRD Practices in Indian industryHuman resouce developmentHuman resource managementDS-7897099Nitin KhannaSale potential of FMCG products in pan outletFMCG products - Pan outletsMarketingDS-7997100Lalit ShahA brief study of pure drink market Marketing research - Soft drinkMarketingDS-8097102Abijit BanerjeeStudy of HR practices - small scale industries in association with CIICII, Human resource management - Small scale industryHuman resource managementDS-8197105Yogesh KumarProduct differentiation in Indian small car Small car industryMarketingDS-8297106Vaishali JainEmployee satisfaction in hotel industry: a case study Hyatt RegencyEmployee satisfaction - HotelHuman resource managementDS-8397110Abhay RaiPotential of e-commerce in modern economyE-CommerceInformation technologyDS-8498001Abhijeet SinghTotal quality management in services: a study of automobile industryAutomobile industry - TQMTotal quality managementDS-8598002Amit DuttaMarket condition of refrigerator and washing machine in Indian contextMarketing -RefrigeratorMarketingDS-8698003Amit GargOpen ended mutual funds: risk return analysisMutual fundsFinanceDS-8798004Anand AgrawalA study of issues involved in exports with special focus on garmentsGarment exportInternational business managementDS-8898005Anil Kumar PathakStrategic formulation of distribution network: a study of salt industryDistribution network - Salt industryMarketingDS-8998006Anshuman PrasadImpact of services on consumers - a hospitality and tourism industry - hotels, Airlines and travel agencyTourism industry, Hospitality, Service industryMarketingDS-9098007Aprita MalikEmployee retention strategies: a study of IT sectorEmployee retention - IT industryHuman resource managementDS-9198008Chiranjib BanerjeeImplementation of the supply chain management in enhancing the quality and price of a product: a study on building material industrySupply chain management - Building constructionProduction and operations managementDS-9298009Deepak AgrawalRetailing: the Sunrise industry India LtdRetailingMarketingDS-9398010Ekta KapoorThe concept of consumer value: demand side perception - a study of service industryConsumer value - Service industryMarketingDS-9498012Jasmine SinghImpact of e-commerce on the four P's of marketing: a study of banking industryE-Commerce - Banking industryMarketingDS-9598013Kalpana SharmaRole of portals on webWeb portalsInformation technology managementDS-9698014Monica SinghImpact of work culture on performance in the IT industryWork culture - IT industryHuman resource managementDS-9798016Pankaj KhareBuyer behaviour dynamics in low involvment products category - a study of Indian ice cream marketBuyer behaviour - Ice creamMarketingDS-9898017Pankaj KumarTo study of stilmuli influencing consumer choice and it's volatility: a case study of high involvement product categoryConsumer behaviour - Pharmaceutical industryMarketingDS-9998018Pankaj TanejaSupply chain management for large scale retailing business: a case study on chain storesRetailing, Supply chain managementProduction and operations managementDS-10098019Pawan ZutshiSignificance of new marketing channels in the competitive industry or environment - a case study on e-commerceMarketing channelsMarketingDS-10198020Prasun KumarProject tracking systemSoftware industryInformation technology managementDS-10298021Puneet MehraAutomation of grant in aid file tracking system (Gifts)Automation - GIFTSInformation technology managementDS-10398022Rehan A. KhanTechno marketing appraisal and planning of computer industry in IndiaTechno marketing - Computer industryMarketingDS-10498023Roopal ChopraPromoting products in a regulated market - a study on fertilizer industry at trade levelSales promotion - FertilizerMarketingDS-10598024Ruchira KohliThe role of HR practices in organisational development - a survey on hotel industryHR practice - Hotel industryHuman resource managementDS-10698025Sachin Kumar GuptaStudy of the significance and process of strategic analysis of brand portfolios for highly competitive sector - a theoritical framework using space modelBrand managementMarketingDS-10798026Samar GhauriEvaluating behavioural variables in molding customers choice in high involvement product category: a case study on Indian passanger car industryConsumer behaviour - Passanger carsMarketingDS-10898027Sameer AgarwalImpact of aggressive pricing on the nature of competition in Indian Airlines industryPricing - Airlines industryMarketingDS-10998028Saurabh DhoundiyalNIILM through the marketing 4 P'sMarketing - Educational instituteMarketingDS-11098029Saurabh MaheshwariBuyer's perception regarding Korean companies - a study on electronic industryBuyer behaviour - Electronics MarketingDS-11198031Sayed Ziae HabibDynamics of distribution networksDistribution networksMarketingDS-11298032Shailendra Kumar TiwariImpact of self concept on the commodity purchaseCommodity marketMarketingDS-11398033Shikha MalikOccupational stress and job satisfaction - a survey on hotel industryStress - hotel industry, Job satisfaction - Hotel industryHuman resource managementDS-11498034Siddharth AnandCreating customer value in retailingRetailingMarketingDS-11598035Sumita GhoshAbsenteeism and its relation to productivity - a case studyAbsenteeismHuman resource managementDS-11698036Vijay SinghBrandepisode value order of the day, through building customer satisfaction through quality service and valueCustomer satisfactionMarketingDS-11798037Vikas KharbBuying patterns of denim base jeans and its product profileBuying pattern - Denim jeansMarketingDS-11898038K. B. VinodCustomer satisfaction of Airtel and DOT subscribersCustomer satisfaction - Cellular phoneMarketingDS-11998039Virender Singh TanwarA changing paradigm of industrial marketing: a case study on petrochemical industryIndustrial marketing, Petrochemical industryMarketingDS-12098040Abhishek KumarUnderstanding the marketing strategy of three successful brand - a case study of Surf Excel, Close Up, Clinic PlusBrand marketingMarketingDS-12198041Aditya GuptaThe importance of emerging logistics management technology in international trade - a study on shipping industryLogistics - ShippingProduction and operations managementDS-12298042Amit SharmaWorkers participation in decision making procss in manufecturing unitsWorkers participationHuman resource developmentDS-12398043Anand Kumar JhaUnderstanding the shifting paradigms of consumer buying patterns - a study with specific reference to the car industry in last two decadesConsumer behaviour - Car industryMarketingDS-12498044Anant AhujaLibrary management systemLibrary management systeminformation technology managementDS-12598047Cheena HazratiTraining for middle managers in the IT industryTraining - Middle managers - IT industryHuman resource managementDS-12698048Dibya Jyoti PandaDistribution logistics in reference to fertilizer industryDistribution logistics - Fertilizer industryProduction and operations managementDS-12798049Divya BhatnagarLearning and motivation techniques used by the organisations - a analysis of service sectorOrganisational learning, MotivationHuman resource managementDS-12898050Ekta ChadhaSupply chain management in the shipping industrySupply chain - Shipping industryProduction and operations managementDS-12998052Gaurav AgrawalExploring the nexus between opinion leadership and brand preferences in high involvement product category - a study of luxury car market in IndiaBrand management - Luxury carsMarketingDS-13098053Hema SethLearning arcade - a web siteWeb siteInformation technology managementDS-13198054K. Hemant KumarImportance of co-branding in competitive market place - a study of consumer goodsBranding - Consumer goodsMarketingDS-13298055Kartik BhatnagarRole of IT in logistics and IT services that can be offered by Miebach logistics IndiaLogistics management - IT industryProduction and operations managementDS-13398056Manmohan GoyalImpact of branding during pre purchase stage of consumer decision making - a study of low involvement product categoryConsumer decision making, BrandingMarketingDS-13498057Manas Kumar PradhanThe role of media in advertising - a study of FMCG productsAdvertising - FMCGMarketingDS-13598058Mrinalini SinghA comparative study of cultural considerations in recruitment and trainingRecruitment and training - cultureHuman resource management DS-13698060Nishant RaoComprehensive market strategy and competitive analysis in high involvement product category - a study of Indian white goods marketMarketing strategy - Indian white good MarketingDS-13798061Nishant UpadhyayaInstructional design standards at NIIT LtdInstructional designInformation technology managementDS-13898062Pallavi VatsaLinking HR strategy with business strategyHR strategyHuman resource developmentDS-13998063Parul BhatiaPotentialities and possibilities of studing the schemes available for individuals - a study of housing financeHousing financeFinanceDS-14098064Piyush JainCustomer care management systemCustomer care management systemMarketingDS-14198065Priya PuriTransforming human resource - a study on strategic alignmentHuman resource transformationHuman resource managementDS-14298066Priyanka TharejaHow to create a big dial in targeting youth and children Marketing for youthMarketingDS-14398067Rajesh RanjanConsumer behaviour towards purchase in rural and urban markets - a case study on television industryConsumer behaviour - TVMarketingDS-14498068Rajiv KamalStrategic distribution system and logistics managementDistribution management, LogisticsProduction and operations managementDS-14598069Samir SikriPharma marketing: new paradigms and an empirical study to evaluate doctors psyche while prescribing drugsPharma marketingMarketingDS-14698070Satish KVSemiotics vis a vis logosLogos, SemioticsMarketingDS-14798071Satya PrakashBranded Vs unbranded computer system anlysis of customer satisfactionComputer systems - Branded Vs unbrandedMarketingDS-14898072Saurabh GoyalInfluence of celebrity endorsee on consumer buying behaviour and brand buildingConsumer buying behaviourMarketingDS-14998073Shallu GoindiVender development as a strategic tool in supply chain managementSupply chain management, Vendor developmentProduction and operations managementDS-15098074Shankar chakrabortyStrategies in brand extensionBrand extensionMarketingDS-15198075Sheetal KhannaTo study the role of employees stock option in reward management - an analysis in software industruReward management - Software industryHuman resource managementDS-15298076Shipriya SrivastavaFormulating an innovative export / International marketing strategy for developed and developing markets: in light of the leather garment industryInternational marketing strategyMarketingDS-15398077Shobhan AkashStrategising for brand development: a study of four wheeler industryBrand development - Four wheelerMarketingDS-15498078Shubhi TyagiHouse allotment automation systemAutomation - House allotmentManagement information systemsDS-15598079Shyla MenezesNot received DS-15698080SomnathImpact of customer satisfaction on sales - a study of air conditioner industryCustomer satisfaction - Aircondition industryMarketingDS-15798082Vineet ChawlaInvestment strategy in India through venture capital Investment management, Venture capitalFinanceDS-15898083Amitabh VyasImpact of policies in post liberalized economic era - a study of computer hardware industryHardware industry - liberalisationInformation technology managementDS-15998084Sanjeev Kumar KashyapCredit assessment procedure of customers in instabuys schemesInstabuy schemesMarketingDS-16098086Sharad KumarImproving Customer Relations Using CRM in InsuranceCRM - Insurance MarketingDS-16199001Aditya NandaA comparative analysis of post purchase dissonance and satisfaction levels for the airconditions brands present in the Indian market with special attention to carrier and LGCustomer satisfaction - AirconditionsMarketingDS-16299002Amit DuggalGaining the competitive edge in the global trade by implementing internet technologies & E-commerce.International trade, E-CommerceInternational business managementDS-16399007Asit Kumar MundAdvertisement on Web: An emerging trend in advertisingWeb advertisementMarketingDS-16499008Bhawna MinochaSemiotics - A key approach to building Brands.Brand management, SemioticsMarketingDS-16599010Gaurav SharmaRole of information technology in supply chain and logistics. A case study on Blue DartInformation technology - Supply chain management - Blue Dart Production and operation managementDS-16699011Hemant BhallaMedia Usage in AdvertisingAdvertising media planningMarketingDS-16799012Jyothi GuptaEffect of selected marketing mix elements on the dimensions of brand equity.Brand equityMarketingDS-16899013Kaushal KumarValue Added ServicesValue added services - Mobile phoneMarketingDS-16999014Manish SakuniaThe impact of Government Policy, Modernisation & Employment on Market Prospects & Cost Competetiveness.Business and governmentMarketingDS-17099016Mitul BhardwajRelationship Marketing in the 21st CenturyRelationship marketingMarketingDS-17199017Navneet SinghBusiness Development Architecture & Advertising on the net.Net advertisementMarketingDS-17299018Neha SehgalFinancial Engineering - A multidisciplinary approach to risk - return management.Risk return managementFinanceDS-17399019Nindiya SharmaFrom CRM to E CRM - A Journey a Special Reference to Car Industry.CRM, E-CRMMarketingDS-17499021Pallavi BhaskarRelationship between long term financing decision & long term output decision.Financial decision makingFinanceDS-17599024Prodip Chandra BorkakotyBrands & Celebrities - A SynergyBrand managementMarketingDS-17699026Ravi BhushanA study on the U.S.P of the product and its effect on consumer buying decision.USP - Consumer buying decisionMarketingDS-17799027Ritu MalhotraBrand Building in service and durable industryBrand building - service industryMarketingDS-17899028Rohit RanjanAutomation as an enabler in security solution provider companies.Security systems - AutomationInformation TechnologyDS-17999029Shashank KhannaRole of service intermediaries in marketing management of export oriented units.Export marketingInternational business managementDS-18099032Vaibhav Narendra PuriBrand Consumer equity and Strategic Brand Experience Management.Strategic brand managementMarketingDS-18199033Alok Kumar SobtiSupply Chain Management For Small Firms Facing High Demand Uncertainty and SeasonalitySupply chain managementProduction and operation managementDS-18299036Anshuman DasEmployee retention: A strategic FrameworkRetention - IT sectorHuman resource managementDS-18399038Ashutosh VashishtGaining competitive advantages by using activity based costing.Activity based accountingFinanceDS-18499041Deepti PuriAn analytical study on customer retention (Focus on service industries: airlines, hotels & banking).Customer retention - Service industryMarketingDS-18599045Madhukar KumarTotal Reputation Management for the Corporate.Corporate reputation managementMarketingDS-18699046Manoj Bhushan PandeyConsumer Behaviour in Shampoo Market.Consumer behaviour - Shampoo MarketingDS-18799047Menon Harikrishnan KuzhipatThe Human Side of Managing ChangeManaging changeHuman resource managementDS-18899049Neeraj SharmaCorporate Restructuring.Corporate restructuringFinanceDS-18999053Parul AsthanaUnderstanding the relevance of pricing: An influencer for customer acquisition - A Special reference to Passenger Car Industry.Pricing - Passanger carMarketingDS-19099054Prashant BhatiaThe role of multiplex as a tool of MarketingMultiplexMarketingDS-19199055Pritika KhandpurA case study of the colour television industry.Colour television industryMarketingDS-19299056Rajesh PuriBrand Marketing of Indian Products AbroadBrand marketingMarketingDS-19399057Ratinjay MishraRole of media in AdvertisingAdvertisingMarketingDS-19499058Rishi KhannaEffect of reference group on purchase of branded readymade garments.Brand - Readymade garmentsMarketingDS-19599059Ritu MathurStudy of Brand's Buying process in low involvement and high involvement category.Brand managementMarketingDS-19699060Shailesh TiwariA study on "How the Purchasing Behaviour Influence by Reference Groups & Opinion Leadership Regarding CTV's"Consumer behaviour - CTVMarketingDS-19799061Shruti TyagiUnderstanding Organizational Development Through Enhancing Team Spirits.Team building - IT sectorHuman resource managementDS-19899062Sourindra Nath DuttaWhat is on TV? An analysis of media habits & Program Preferences by SEC.Media habit - TV programmesMarketingDS-19999063Sudipta Kr. KarThe Indian Retail Customer: Understanding Their Chaning Mood.Consumer behaviour - Reatial customerMarketingDS-20099064Vikas AsthanaBrand Choice and preferences in soft drink market.Brands choice - Soft drinkMarketingDS-20199065Praveen Kumar RungtaInsurance Privatization in IndiaPrivatisation - InsuranceFinanceDS-20299066Aditi RadhakrishnanHRM and Customer relationship ManagementNot received Human resource managementDS-20399067Bhadresh Arvind ShahA study on impact of self concept on purchase of commodity: Branded washing powders.Brand management - Washing powderMarketingDS-20499068Jignesh M. HarikrishnanEntrepreneurial privatization strategies: Order of entry & local partner collaboration as a source of competitive advantage.Privatisation, entreprenuershipMarketingDS-20599069Manish Salian JayaramNet BankingNet bankingInformation technology DS-20699070Nitin Omprakash BohraNew seafood export strategies in the wake of emerging quality standards in the european unionExport marketing - SeafoodInternational Business managementDS-20799071Rahul Javia DineshbhaiThe evolution of Brand Preferences & Choice Behaviours of consumers new to a market.BrandsMarketingDS-20899072Ravi Shankar NaikA study of export senerio with special reference to readymade garments industry.Export - GarmentsInternational Business managementDS-20999073Reshma Parashuram KoliTrends in Mutual Funds in IndiaMutual fundsFinanceDS-21099074Shweta GuptaA study on impact of E-commerce on 4 P's of Marketing Banking Industry.E-Commerce - Marketing bankingMarketingDS-21199075Sindhu S. MenonLeadership styles in IT companiesLeadership - ITHuman resource managementDS-21299076Sitanshu Sriram SinghUniversal Banking - An Indian Perspective.BankingfinanceDS-21399078Vishwas B. IndraghamtiRole of Internet in MarketingInternet marketingMarketingDS-21498081Sonal SrivastavaRetail Banking revolution - the scenario in IndiaRetail bankingFinanceDS-21520001Abhishek ShankarNew Product Development & Its Adoption ProcessNew product developmentMarketingDS-21620002Abhishek Vyas"How to Reengineer your Value Chain Through Web Based Collaborative Modeling, An Integrated Model For Dynamic Value Chain"Value chain, Electronic supply chain managementProduction and operation managementDS-21720003Amit Kumar PahujaBrand PruningBrand PruningMarketingDS-21820004Anurag AgarwalConvergence: Its Effect on Market Dynamics and Communication IndustryConvergence - Communication inusdryMarketingDS-21920005Arvind SinghA Case Study - Development of Online Music StoreOnline music storeMarketingDS-22020006Bhakti Brata BhattacharyaLinking Compensation with Outsource Training in Service Sector - A case study of two companies in Service IndustryCompensation, Outsourcing, Service industryHuman resource managementDS-22120007Gunjan SharmaRole of Online Advertising in Brand BuildingWeb advertisingMarketingDS-22220008Hitesh GoelHow Duties and Taxes Pass Through MRPMRP - Duties and taxesFinanceDS-22320009Lavnish SharmaProduct ManagementProduct managementProduction and operation managementDS-22420010Munish AroraGenerating Competitive Advantage in RetailingRetailingMarketingDS-22520012Pankaj KumarInvestors Behaviour " A study of household sector in India Investers behaviour, Investment managementFinanceDS-22620013Prashant SahaAdvertising and its Effects on Consumer BehaviourAdvertising managementMarketingDS-22720015Ritesh YadavThe Role of Marketing Mix in Brand Positioning: Comparative Analysis of BPL & VideoconBrand positioningMarketingDS-22820018Sanoj Kumar SinghImpact of Korean Electronics Companies in IndiaElectronic companies -KoreanMarketingDS-22920020Shikha RawalCapital Budgeting Techniques in Middle Scale IndustriesCapital budgeting - Small scale industryFinanceDS-23020021Sougata RoyRetail BankingRetail bankingFinanceDS-23120022Tarun ChhibberCore Value Analysis of Software Market in India Software market - IndiaInformation technologyDS-23220024Vikash SheoranBranding and its impact on Commodity ProductsBranding - Community productsMarketingDS-23320025Abhishek TomarE-SecurityE-SecurityInformation technologyDS-23420026Akshit Singh GangotraTo study the Feasibility of ERP in Today's Business Scenario with Special Emphasis on SD ModuleERPInformation technologyDS-23520027Ankit Kapoor"Preference Criteria for FMCG Products"Preference - FMCGMarketingDS-23620028Arvind KumarE-Business Transaction Feasibility in IndiaE-Business - IndiaInformation technologyDS-23720029Ashish Kumar GuptaAdvertising Strategies and Impact Over Consumer Buying Behaviour: A Critical Study on Cell PhonesAdvertising strategy - Cell phoneMarketingDS-23820030Deepak RastogiDeveloping a Web Site for NIILM CMS using Java and Oracle 8i with a database of candidates seeking admissionsWeb site development- Java Oracle 8iInformation technologyDS-23920032Latika MalikInsurance Risk Management at the New India Assurance Company Pvt. Ltd.Insurance risk managementFinanceDS-24020033Mallika Tandon"Impact of Advertising on Consumer Buying Behaviour for Shampoos"Advertising - ShampooMarketingDS-24120034Neeraj MadanVariability of Buyer's Behaviour in Office Automation IndustryBuying behaviour - Office automation industryMarketingDS-24220035Nidhi KampaniThe Role of it in Retail MarketingRetail marketingMarketingDS-24320036Poonam Sethi"Post Purchase Dissonance in Fairness Creams"Fairness creams - Post purchase dissonanceMarketingDS-24420037Priyanka ChowdharyA study of the strategy used for portfolios in a Dynamic MarketPortfolio managementFinanceDS-24520038Ritesh RustogiConsumer Behaviour Comparative Analysis Between Super Stores & Retail StoresConsumer behviour - Super stores - retail storesMarketingDS-24620039Sachin BhardwajIndian Garments Industry (Changes of future trends)Garment industryMarketingDS-24720041Sanjay PunwaniFeedback/Impact of Learning Training and Development From Industry's PerspectiveTraining and developmentHuman resource managementDS-24820042Sarika MadkanRetention Strategies in IT Industry - A Case StudyRetention strategy - IT sectorInformation technologyDS-24920043Saurabh Deep SinglaAnalysing Techniques for Training need Analysis - A Study of Industrial Units of FaridabadTraining and developmentHuman resource managementDS-25020045Tarun AroraE-Banking (Future Potential and Challenges)E-Banking, internet bankingFinanceDS-25120046Vaibhav SharmaEffective Plan Formulation of Supply Chain Management: A Logistic SupportLogistics managementProduction and operation managementDS-25220048Yash TayalHR Practices and Policies followed in Five Elite Hotels of DelhiHR Policies - Hotels - DelhiHuman resource managementDS-25320049Charu Singhal"Techniques to Measure the Performance of Mutual Funds"Mutual fundsFinanceDS-25420050Manish SinglaPlastic Money-Current Market and Future PotentialMarketing - Plastic moneyMarketingDS-25520051Neha VarshneyThe E-Marketplace Strategies for success in B2B E-CommerceB2B E-CommerceMarketingDS-25620052Vishal SinghThe Retail Value ChainRetailingMarketingDS-25720053Vijay Singh BhandariRural Credit-Back Bone of Indian EconomyRural credit - Indian economy, Micro financeFinanceDS-25820054Sumit ChadhaKnowledge ManagementKnowledge managementInformation technology DS-25920055Nagender RanaNew Product Decision and Competitive Market: A study of the Indian White Goods SegmentProduct launch - White goods segmentMarketingDS-26020056Harpreet KaurRebuilding Core Values of A Service Industry: Air LinesValue building - Service industry - AirlinesMarketingDS-26120057Avishekh Roy ChaudhuryAchieving total Quality - A study of Japanese Consumer Electronics (SONY)Total quality management - SonyProduction and operation managementDS-26220058Ankit Vishnoi"Analysis of the Marketing Mix (4 P's) in the Credit Card Industry with the Growth Prospective in Indian Market"Credit card marketingMarketingDS-26320059Anuj ChauhanDatabase Management SystemDatabase management systemInformation technologyDS-26420060Bhupender Solanki"CRM as a Tool for Attracting and Retaining Customers"CRM, Customer relationhsip managementMarketingDS-26520061Anurag GuptaInfrastructure FinancingInfrastructure FinancingFinanceDS-26620062Shalini GuptaValue InvestingInvestment FinanceDS-26720063Bidhan Chandra JoarderBrand Extensions: A study of Consumers EvaluationBrand extensionsMarketingDS-26820064Rohit BakiwalaEmerging Trends in Retailing in IndiaRetailing - IndiaMarketingDS-26921001Akhil Rampal"Globalization, Customer Relationship Management and Technology"CRM, Customer relationhsip managementMarketingDS-27021002Amol Gautam"Is consumer research an invasion to the consumer time and privacy, and impact of consumer research on relationship marketing"Relationship marketingMarketingDS-27121003Anuj Kumar SehgalScope of Improvement in Service SectorService industry, Telecom sectorMarketingDS-27221005Deepti BhatiaInvesting in Volatile MarketsInvestment management - Volatile marketsFinanceDS-27321006Garima SharmaStudy of Leadership Styles of CEO's in Indian OranisationsLeadership stylesHuman resource managementDS-27421007Surbhi MittalDesigning a responsive supply chain in FMCG'sSupply chain management - FMCGProduction and operation managementDS-27521008Kaustabh AcharyaCompetitive Advantage in International CompetitionInternational competitionInternational Business managementDS-27621010Mohit SaharavatFinancial Sector Roforms in IndiaFinancial sector reforms - IndiaFinanceDS-27721012Nishant ChoudharyManaging Customer Relationship : A framework for SCM and CRM IntegrationCRM, Customer relationhsip managementMarketingDS-27821013Prerna KapoorKnowledge Management in Service IndustryService industry - Knowledge managementMarketingDS-27921014Pulak ParasharChoice Criteria for Health Care IndustryHealth care managementMarketingDS-28021016Rajesh SinghConcept of Value in Technology SectorMarketing - Technological changeMarketingDS-28121017Ravi KashyapIndia's Foreign Trade: Region wise (A) INDO - US TRADE, (B) INDO - ASEAN TRADE, (C) INDO-EEC TRADEForeign tradeInternational Business managementDS-28221021Sunaina MittalCustomisation of Consumer SectorCustomisation - Cellular industryInformation technologyDS-28321022Surbhi Singal"Training Implication to Multicultural Workforce"Training - Multicultural workforceHuman resource managementDS-28421023Udit AgarwalDeterminants of Customer ValueCustomer valueMarketingDS-28521024Vikrant ChandelManagement Style of Foreign CompaniesManagement styles - Multinationals MarketingDS-28621025Vinit ShuklaCorrelation between knowledge management and competitive growthKnowledge managementMarketingDS-28721026Vishal SehgalMaterialism Traits and Its Influence on consumers across age segmentsMaterialism - ConsumerismMarketingDS-28821027Amit BansalBranding of Industrial ProductsBranding - Indusrial productsMarketingDS-28921028Anuj GoelImpact of Location Decision in Retail MarketingRetail marketingMarketingDS-29021029Anuj SinghalGlobal Investing: Potential for Superior Long Term PerformanceGlobal investingFinanceDS-29121030Ashok Kumar OhjaEvaluating India's Competitive AdvantagesCompetitive advantage - IndiaHuman resource managementDS-29221031Desh RatanRole of Ethics in Management EducationEthics - Management educationHUman resource managementDS-29321033Kapil DevacharyaCharting out the growth blueprint of the Indian Pharma IndustryIndian pharma industryMarketingDS-29421036Nancy PandeForeign Investments in IndiaForeign investments - IndiaFinanceDS-29521037Navneet KhuranaRelationship between customer Loyalty and ProfitabilityCustomer loyalityMarketingDS-29621038Nitin YadavIndia's Exports: Commodity wise - Problems and Prospects of Textile Exports, - Problems and Prospects of Software ExportsIndian export - Commodity wise, Textile export, Software exportInternational Business managementDS-29721042Rashmi Kumari JhaCritical Evaluation of BPO in HR in Indian context.Business process outsourcing - HR - India, BPO - HRHuman resource managementDS-29821043Prachi SaxenaManaging Stategic Alliance in 21st CenturyStrategic alliance, Joint ventureMarketingDS-29921044Sachin GargMarketing of Business SchoolMarketing - Business schoolsMarketingDS-30021045Santhosh RamaseshanTechnical Analysis: Basic Principles and Utility in Indian Stock MarketStock market, Technical analysisFinanceDS-30121046Sumit KapoorMarketing of NGO'sMarketing - NGOMarketingDS-30221047Sundaram Basu MallikThe Driving Forces for Successful Multinational CompanyMultinational companies managementMarketingDS-30321049Vikram VermaComparison of Ordering Policies of FMCG's & Consumer Durable GoodsOrdering policies - FMCG, Concumer durablesMarketingDS-30421050Vikrant Trikha"Service Mechanisation will improve customer satisfaction in Service Sector"Customer satisfcaction - Service sectorMarketingDS-30521051Vinod DwivediEmotion Led Consumer Decisions in FMCG'sConsumer emotion - FMCGMarketingDS-30621052Amit Pal SinghStrategies to Fight a Price WarPrice warMarketingDS-30721054Pooja DawraAdopting Service Models in Consumer BusinessConsumer business - Sevice industryMarketingDS-30821055Sunil AryaStrategy and the InternetIT bill 1999, E-CommerceInformation technologyDS-30921056Prashant Kumar SinghNature of Transaction Export Risk in Garment IndustryTransaction risk - Garment exportInternational Business managementDS-31021057Sushil PareekThe Role of Sales Promotion in BrandingBranding, Sales promotionMarketingDS-31121058Parul NagarOrganisational Policy Quality, Customer Complaints, The Redressal MechanisamCustomer complaints redressal mechanismMarketingDS-31221059Payal AsthanaStrategic HRM - A study of Indian OrganisationsStrategic HRMHuman resource managementDS-31321060Surbhi GuptaExit Interviews: A tool for HR EffectivenessExit interview - HR effectivenessHuman resource managementDS-31421061Rajesh DivediImproving Customer Relations Using CRM in InsuranceCRM - Insurance, Customer relations - InsuranceMarketingDS-31522001Abhilash PandaDesigning an Enterprise Information PortalPortal designing; Web based portal designing, Cisco-Knowledge portalInformation technologyDS-31622002Abhinesh SoodAnalysing Business Processes for an Enterprise SystemBusiness process reengineeringDS-31722003Amit GuptaDistribution Strategies in Rural Markets in IndiaDistribution management-Rural marketingMarketingDS-31822004Amit YadavRedesigning business process for a food CompanyBusiness process redesigning-Food company, Jeet-BPRDS-31922005Amrita SinghEvidence on the role of venture capital in new business formationVenture capital, New business formation-Venture capitalFinanceDS-32022006Anirban SinhachowdhuryPossibilities for Financing Indian Infrastructure Projects through GDRs Infrastructure Financing, GDR projects financingFinanceDS-32122007Anirudh Kumar SinghImpact of the Organizational Head ( Leader) on Brand EquityBrand equity and LeaderMarketingDS-32222008Ankur JainAssessing Total Cost of Ownership (TCO) of a WebsiteWebsite ownership-Cost, TCO modelInformation technologyDS-32322009Anoop M. PouloseImpact of WTO on Indian IndustryIndian industry-WTODS-32422010Anuj MathurOccupational Stress and Job Satisfaction - A study of BPO industry.Job satisfaction-BPO industry, Stress-BPO industryHuman resource managementDS-32522011Anuj SuriPotential and possibilities for the Indian Telecom Services firms in SAARC CountriesIndian telecom industry-SAARC CountriesMarketingDS-32622012Arpit MehrotraSTUDY OF SUPPLY CHAIN MANAGEMENT WITH FOCUS ON RESELLER SATISFACTION IN OUTBOUND LOGISTICS IN INDIAN FMCG INDUSTRYLogistic management-FMCG sector, Outbond logisticsMarketingDS-32722013ashish biyaniCurrency ConvertibilityCurrency convertibilityFinanceDS-32822014Asim AfsarProductivity ManagementProductivity ManagementProduction and operation managementDS-32922015Asit Baran PatiPossibilities and Potential of International Trade in the BioTech SectorInternational trade-Bio sector, Biotech industryFinanceDS-33022017Bimal KumarBrand Extension : Successes & Failures in the Indian ContextBrand extension-IndiaMarketingDS-33122018Bapan GhoshChanging paradigms of Industrial Marketing - A study of Fine Chemical IndustryIndustrial marketing, Fine chemical industryMarketingDS-33222019Chaitali SahooIssues in the Management of Non-Governmental OrganizationsManagement-NGO; Non-profit organisation, NGO ManagementDS-33322020Cheshta PahwaIndian Insurance Industry : A Booming SectorInsurance industry-IndiaFinanceDS-33422021Debajit DharImpact of International Anti-Outsourcing Backlash on Indian BPOBPO backlash, Anti outsourcing backlash, India & anti outsourcingInformation technologyDS-33522022Debasis HotaExim policy Exim policyDS-33622023Deepak BehlIndian Software Industry as an Emerging Contributor to the National Economy.Indian software industry, Software industry economyInformation technologyDS-33722024Deepti NairA detailed report on the integration of retail banking in India : Indian banks vis--vis foreign banksIndian bank, Foreign banks-India, Retail banking-IndiaFinanceDS-33822025Anshul DeobakhtaInternational Market Structure of the BPO Industry and Indias PositionBPO industry-India, International market structure-BPOInformation technologyDS-33922026Ekta VarandaniA study of HR practices in BPO IndustriesHuman resource management-BPO industryHuman resource managementDS-34022027Gagandeep Singh BajwaThe role of Human Resource Practices in creating organizational competitive advantage Organisational competitiveness, Competitive strategy-HRMHuman resource managementDS-34122028Guneesh Singh DhillonDetermination of Market potential for Medical Tourism in India from EU and USMedical tourism-IndiaMarketingDS-34222029Hemanth Srinivas ThapethaPromotion Strategies for Industrial GoodsSales promotion, Industrial marketingMarketingDS-34322030Jairaj LambaE-Governance : Implication in India and its FutureE-Governance-IndiaInformation technologyDS-34422031Kajal KohliAn Analytical study of the role of merchant banks in capital marketsMerchant banking-IndiaFinanceDS-34522032Kapil AdhlakhaIntellectual Property Creation in India Possibilities and Challenges in the wake of globalizationIntellectual property-IndiaDS-34622033Krishnendu KumarCapital Rationing and its impact on investment decisionsInvestment decision, Capital rationingFinanceDS-34722034Kshitij GhoshMeasures for Increasing Brand VisibilityBrand visibilityMarketingDS-34822035Madhavdas H.Competency mapping in an Organization : A case studyOrganisational competencyHuman resource managementDS-34922036Madhu SharmaLeadership and importance of Emotional IntelligenceEmotional intelligence, Leadership and emotional intelligenceHuman resource managementDS-35022037Mathew KuruvilaStudy and Analysis of International Business Development Opportunities in the thermoplastic Bearing Industry.International business development-Bearing, Thermoplastic bearing industryMarketingDS-35122038Mausmi Sen GuptaMoney and Interest ratesInterest ratesFinanceDS-35222039Arun YadavIndian Automobile Industry : Productivity Survey ReportAutomobile industry-Survey, Indian automobile industryMarketingDS-35322040Neha SharmaCyberabad (Hyderabad) : A Model for Other States to FollowCyber city-HyderabadInfrormation technologyDS-35422041Nidhie MahajanApplication of HR philosophy in BusinessH R Philosophy-BusinessHuman resource managementDS-35522042Nilanjan MajumdarRelationship between Marketing Orientation of a Company and its SuccessMarketing orientationMarketingDS-35622043Nitin MahajanE-commerce : Growth, Prospects and Causes for Failure in India.E-Commerce-IndiaInformation technologyDS-35722044Parul NathWhy Organizations fail - A cultural studyCultural managementHuman resource managementDS-35822045Preeti DhullMedia Planning of FMCG in TelevisionAdvertising media planning-FMCG, TV ad-FMCGMarketingDS-35922046Pritom DasCapital Markets of the WorldInternational capital marketFinanceDS-36022047Purunendu Kumar TripathiUse and Effect of Sales Promotion in Different Stages of Product Life CycleSales promotion-Product life cycle, Product life cycleMarketingDS-36122048rajarshi roy choudhuryEffect of abolition of quota and removal of MFA on Knitted Garments Exports Garment export-EU; MFA removal-Garment exportFinanceDS-36222049Rani RuplataDevelopmental Centres : A New Trend in Employee AppraisalEmployee appraisalHuman resource managementDS-36322050Ranjan RajeFinancial Sector ReformsFinancial sector reforms - IndiaFinanceDS-36422051Ranjita ChowdhuryUse of Transportation Models in IndustryMaterial management, Transportation model-IndustriesMarketingDS-36522052Rishi KumarCross-cultural CommunicationCross cultural communicationDS-36622053Rohini PassiAn examination of the recent growth in the Financial Services Sector.Financial service sector, Financial sector reformsFinanceDS-36722054Rohit PhogaatCulture and Diversity: Indian Cases in ManagementCulture-India-Cases, Diversity-India-CasesHuman resource managementDS-36822055Sachin SarawatDesigning Differentiation Strategies in ServicesServices management, Services industry strategy, CRN-Indian service industryMarketingDS-36922056Sandeep KhanujaBill Against Outsourcing to India : Impact and Resolution Outsourcing appose bill, Anti outsourcing-IndiaInformation technologyDS-37022057Sandeep RatreLogistics of Perishable GoodsLogistics-Perishable goodsMarketingDS-37122058Santanu BanerjeeDemand ForecastingDemand forecasting, fertilizer marketing-ForecastingMarketingDS-37222059Saurabh GuptaWTO Implementation and Impact on Market Access to developing Countries in Developed MarketsMarket access-Third world-WTOMarketingDS-37322060Saurabh SharmaCreating a New Internet BusinessInternet businessInformation technologyDS-37422062Saurabh TyagiIndias Share of Software Technology Vs. Emerging Threat from China.Software industry-India-ChinaInformation technologyDS-37522063Saurabh JaipuriarStudying Corporate Social Responsibility in IndiaCSR-India, Corporate social responsibility-IndiaDS-37622064Shachi KhatriMeasuring training effectiveness in an organization : A Case studyTraining effectivenessHuman resource managementDS-37722065Shikha BajpaiWorkplace EthicsEthics-WorkplaceHuman resource managementDS-37822066Shovik MoitraQuality Indicators of Service GoodsService industry-Quality managementProduction and operation managementDS-37922067Shweta GuptaAn analytical study of the role of issuers, intermediaries and investors in the IPO process IPO processFinanceDS-38022068Soumyabrata DattaBrand Loyalty - Is it relevant in the modern age?Brand loyaltyMarketingDS-38122069Sreeja G. S. A study of Transfer of learning in cross-cultural climate in OrganizationsCultural management-Organisation, Organisational learninghuman resource managementDS-38222071Supreet ChowdhuryExternal Sector ReformsFinancial sector reforms - IndiaFinanceDS-38322072Svetlana MaluStudy of Attrition rate in Indian BPO IndustryAttrition rate - BPO Industry, OutsourcingHuman resource managementDS-38422073Tushar VermaComparison of Effectiveness of Different Emotions in AdvertisingAdvertising management, Emotional advertisementMarketingDS-38522074Vandana GoyalSocial Marketing/Social CommunicationSocial marketingMarketingDS-38622075Vikrant KathuriaRole of Human Resource Management in Mergers & Acquisitions.Merger and acquisition-HR, HR in Merger and acuqisitionHuman resource managementDS-38722076Siddharth JainA study on Indian foreign TradeForeign Trade-IndiafinanceDS-38822077Sucharita Sinha RoyService Delivery MechanismsService Delivery system, Quality in service deliveryMarketingDS-38922078Manisha Raj MalikPrincipal-Agent Problem: Its costs and their controlAgency relationship, Principal agent, Share market-AgentFinanceDS-39021018Sachin AggarwalRelevance of quality management in six sigmaQuality management, Six sigmaProduction and operations managementDS-39121040Rahul BhardwajA survey post 1990 external sector reforms in IndiaExternal sector reform-India, Economic reform-IndiaFinanceDS-39223001Amit Kumar Relationship marketing for creating value in businessRelationship marketingDS-39323002Abhay TeotiaCunsumer attitudes and implications on marketing strategies in IndiaMarketing strategy-India, Consumer attitudes-IndiaDS-39423003Abhishek GuptaImpact of liberalisation on foreign trade in IndiaForeign trade-IndiaDS-39523004Abhishek SethMerger and acquisition in banking industryMerger and acquisition-BankingDS-39623005Aditi KohliReviving e-commerce in India-need challenges and strategiesE-commece-IndiaDS-39723007Ajeeta DashInsurance sector products and best practices and market shareInsurance sector-Products, Insurance sector- market shareDS-39823009Amjad Abdul VahidReal estate-trends and forecastsReal estateDS-39923010Aniruddha ChakravartiSignificance of one to one marketingOne to one marketingDS-40023011Ankur DubeyAn anlysis of the possibilities of the formation of SAFTA: drawing from the EU and NAFTA experienceSAFTADS-40123012Archita BansalMarketing communication channels: effeciency for FMCGMarketing channels-FMCGDS-40223013Atijeet MajumdarSecuritisation and structured finance and their scope in IndiaSecuritization-India, Structured finance-IndiaDS-40323015Ashish MishraCultural influences on Indian comsumer behaviour and its marketing implicationsConsumer behaviour-India-CultureDS-40423017S AshaTrends in antecedent verification on recruitmentAntecedent varification-RecruitmentDS-40523018Chandra Shekhar MishraOnline surveys: an emerging research toolOnline surveyDS-40623019Anand DesaiSources of competitive advantage in industrial marketingIndustrial marketing-CompetitivenessDS-40723021Gaurav MishraFiscal policyFiscal policy-IndiaDS-40823022Gaurav WassanAn analysis of the correlation between marcoeconomic and FDI flows in a country: The Indian and Chinese stories over last decadeMacroeconomics-India-China, FDI-India-ChinaDS-40923023Indraneel BanerjiConsumer perception and its impact on marketing strategies in IndiaMarketing strategies-Consumer perceptionDS-41023024Kamal Kr. NarwaniMonetary policy and interest ratesMonetary policy, Interest ratesDS-41123025Konark GuptaInternet marketing and disintermediationInternet marketingDS-41223026Krishnendu Roy ChowdhuryCollective bargaining without negotiationCollective bargaining, NegotiationDS-41323028Kunal SinhaCustomer lifetime value modelCustomer loyalityDS-41423029Manash PradhanRetention strategies for the young professionalRetention-Young professionalDS-41523030Monimekhala DeyReference group influence on consumer behaviourConsumer behaviourDS-41623031Mridul MayankConsumer involvement and its marketing implications in Indian contextConsumer involvement-IndiaDS-41723032Niteen TomerEmerging trends in project financingProject financingDS-41823033Nitin KhannaGlobal economic environmentGlobal economyDS-41923034Pallav MishraE-Governance E-Governance-IndiaDS-42023036Paromita ChatterjeeSurviving strategies of Indian textile industry under WTO regimeWTO-textile industry-IndiaDS-42123037Pearl WadhwaBuyer seller relationship in establishing competitive advantageBuyer seller relationsDS-42223038Prachi GargHealth of Indian private banksPrivate banks-IndiaDS-42323039Pranav KudesiaCustomization: feasibility and typesCustomizationDS-42423040Pranay ChadhaRelationship marketing: its atecedents and consequencesRelationship marketingDS-42523041Priya KhemkaStudy of Indian foreign trade in post liberalization eraForeign trade-India-Post liberalizationDS-42623042Punit PurohitElectronic transaction system: a critical assessmentElectronic transaction-Critical assessmentDS-42723043Raghavendra ChanagondConsumer motivation and its imlications in IndiaConsumer motivation-IndiaDS-42823044Rajat GhoshPrivatization of Delhi Vidyut BoardPrivatization-DVBDS-42923045Rajiv SindhwaniEnterprise management: leveraging CRM, ERP and SCMERP, CRM, SCM, Enterprise managementDS-43023047Rashi BhatnagarCommodity tradingCommodity tradingDS-43123048Rishi JainFuture directions in integrating marketing communicationsMarketing communicationsDS-43223049Sumeet KulshreshthCRM as the driver for R&D effectiveness and efficiencyCRMDS-43323050Sandeep DasIntellectual property rights in IndiaIntellectual property right-IndiaDS-43423051Saurabh MehrotraEconomic reforms in IndiaEconomic reforms-IndiaDS-43523052Shama WadhawanIndia's foreign tradeForeign trade-IndiaDS-43623054Shashikanth KamathIndia Vs China: a clash of TitansMarket-India-China, Software industry-India-China, Economy-India-ChinaDS-43723056Shumona BanerjeeImportance of national culture for MNC's global effectivenessMNC-National cultureDS-43823059Subhabrata ChowdhuryAn analysis of the role of a firm's growth strategy in its decision to outsource-the case at GM/Ford/CitibankOutsourcing-Citibank, GM, FordDS-43923060Tarandeep KaurInter/Intra firm comparison of working capital management in pharamaceutical industryWorking capital management-Pharmaceutical industryDS-44023061Tarun NarulaEssential of management of flexible organizationFlexible managementDS-44123062Tiji Mammen VargheseEthical issues in business and human resource managementBusiness ethicsDS-44223063Tulika BatraInventory management in retailingInventory management-RetailingDS-44323064Suneel UppalaA study: relegion as a barrier for universalistic management approachUniversalistic management-RelegionDS-44423065Varun VasudevaAplicability of internet marketing in retail businessInternet marketing, Retail businessDS-44523066Vasundhara JalanBranding relevance in industrial marketingIndustrial marketing-BrandingDS-44623067Ved Ratan BajpaiData miningData miningDS-44723068Vikas AgrawalShort term cash surplus investment options in India money marketIndian money market, Short term cash-India; Investment-IndiaDS-44823069Y Vinayak ShenoyPricing strategies in a fragmented industryPricing-Fragmented industryDS-44923071Anubhuti GautamHuman resource implications and management of merger and acquisitionMerger and acquisition-Human resourcesDS-45023072Pallavi BhanHuman resource outsourcing and its impactOutsourcing-HRDS-45124001Aamair RashidSocial Marketing / Social CommunicationSocial marketingDS-45224002Abhinash KumarPromotion Strategies for Industrial goodsPromotional strategy-Industrial goodDS-45324003Abhinav PrasadImpact of promotional strategies on brand equityBrand equity, Promotional strategyDS-45424004Abhishek SinghSoftware Export Strategy : Need for ReformationSoftware export policyDS-45524005Abhishek RavraDistribution Strategies in Rural Markets in IndiaRural marketing-India, Distribution strategy-Rural indiaDS-45624006Aby George VargheseManaging a multi-brand portfolioMulti-brand portfolioDS-45724008Akash MehrotraAdvertising : An Art of Selling or Generating NeedsAdvertising-SellingDS-45824009Amanpreet Singh KhabraChange in Business Values with Change of Management PoliciesBusiness valuesDS-45924010Anindita BiswasOrganisational loyalty and its changing meaningsOrganizational loyaltyDS-46024011Ankit NigamEmerging Trend of Private Airlines : A study and Scope for enhancing Forex Reserves and National IncomePrivate airlines, Forex Reserves, National incomeDS-46124012Ankit NigamA study on Business Schools preparing Managers for new MillenniumBusienss schools-New managersDS-46224013Ankit SrivastavaSurrogate Advertisement-new wave of effective communication.Surrogate advertisingDS-46324014Ankita BhatnagarH R Competence Audit of a medium sized company.Human Resource audit-Medium company, HR Competency-Medium companyDS-46424015Ankita MathurAttrition -can it be managedAttritionDS-46524016Anu V.Marketing Strategies of the major players in the automobile (passenger vehicles) sectorMarketing strategy Passanger vehicleDS-46624017Anubhav KansalSupply chain management in food retailingSupply chain management-Food retailingDS-46724019Aronika GhoshHuman Resource practice and Firm performance of MNCS : Influence of country origin.Human Resource Management-MNCsDS-46824020Arpana SinghFDI and its ImpactForeign direct investmentDS-46924021Ashish MohanBrand Ambassadors : Endorses or EarnersBrand ambassadorsDS-47024022Asif JalalE-commerce : A study of its inception, failure and re-establishment as a need for the nationE-CommerceDS-47124023Avishek KumarImpact of the Organizational Head (Leader) on Brand EquityBrand equity-LeadersDS-47224024Buland Iqbal SinghMarket Research Vs. Brand ResearchMarketing research, Brand researchDS-47324025Deepti KurianManaging knowledge oriented business during high attrition rate.Knowledge managementDS-47424026Durgesh Narayan PatelCapital Rationing: Reasons and CostsCapital rationingDS-47524027Gajanand ManoharComparison of Effectiveness of Different Emotions in AdvertisingEmotions and advertisingDS-47624028Gaurav JainIndian Mutual Funds Industry: At the CrossroadsNot received DS-47724029Gaurav ShuklaPrivate labels by retailers, new form of brands coming through organised retailing.Organized retailing, Retailing-Private labelsDS-47824030Himanshu GaurImproving quality of servicesService quality improvementDS-47924031Jagney DaveRelevance of branding in industrial marketsBranding-Industrial marketsDS-48024032Karun KhannaLearning Organization: Checklist and Tools to develop a Learning organization.Learning organizationDS-48124033Kshitij Girish SaxenaThe influence of retailer on consumer decision making process.Retailer and consumer decision makingDS-48224034Kuhu TiwariInternal branding in servicesBranding-Service industryDS-48324035Kumar UtkarshAssertiveness skills and personal efficacy in the work place.Assetiveness skills-Workplace, Personal efficacy-WorkplaceDS-48424036Kunal BhanPublic relations and Page-3, a case of fashion industry.Public relations-fashon industryDS-48524037Lalit Kumar DuttaAchieving competitive advantage by operational excellenceCompetitive advantage - India, Case study-Mobile telecom, Case study-Chemical industry, Case study-Southwest AirlinesDS-48624038Lovish SharmaProduct Innovation as a differential advantageProduct innovationDS-48724039Mani BhatnagarThe strategic use of Human Resource Management practice as control Mechanisms in International Joint ventureInternational Joint Venture, Strategic HRMDS-48824040Maneesh PariharDesigning Differentiation Strategies in ServicesServices strategies, Services marketingDS-48924041Manmay Kumar MallickIndian Banks- Moving towards Basel 2Not received DS-49024042Mayank PandeyDynamics of Indian Software Industry : Co-existence with Global ScenarioIndian software industryDS-49124043Mayur RastogiChanging paradigms of Industrial marketing - A study of Fine Chemical IndustryIndustrial marketing-Chemical industryDS-49224044Megha ChittodaRecruiting and Retaining in BPOsRecruitment and training - BPODS-49324045Mukund Madhav MishraLine extension: Are they worth the investments?Line extension, Brand nameDS-49424046Navneet ThakurRBI Busy Season New Credit Policy : A Critical AppraisalNot received DS-49524047Neeha SaxenaaRole of internal communication in services marketing to create brand ambassadors.Services marketing, Brand ambassadorDS-49624048Neeraj PuriMarketing as an art or war : Loses and gainsMarketing warfareDS-49724049Neha AgarwalIndian Mutual Fund Industry- the Road AheadIndian mutual fund industryDS-49824050Nitin JainSetting the initial price for a productPricing decision-New productsDS-49924051Nupur KrishnaMeasures for increasing Brand VisibilityBrand visibilityDS-50024052Pankaj KumarCustomer centricity: Are organizations really geared up to it?Customer centricity, Customer relations managamentDS-50124053Pankaj Kumar AgrawalHow to create a strong brand on shoe-string budget, a strategy for small company.Budgeting-Small companyDS-50224054Prasanta Kumar JhaMarketing Strategies of the major players in the automobile (sctooters/motorbikes) sectorMarketing-Two wheelersDS-50324055Prashant SharmaReview of the Indian Insurance SectorIndian insurance sectorDS-50424056Prateek JainMedia Planning of FMCG in TelevisionMedia planning-FMCGDS-50524057Prateek TotukaEconomic ReformsEconomic reforms-IndiaDS-50624059Puneet GambhirBrand extension: Factors determining success or failureBrand extensionDS-50724060R.P.SwaroopBuyer-seller relationship in business marketsBuyer-seller relationshipDS-50824061Rahul Kumar Service Delivery MechanismsService delivery-HDFCDS-50924062Rahul Kumar GautamInventory management in retailing: A source of competitive advantageNot received DS-51024063Rahul MishraE-Governance : A discussion on relevance of e-governance in India to automate public sector.E-Governance-India, E-Governance-Public sector-IndiaDS-51124064Rajnish PrakashMedia consumption habits of the youthMedia habit-YouthDS-51224065Rakesh Kumar SinghRelationship between Marketing Orientation of a Company and its SuccessMarketing orientationDS-51324066Rakesh ThakurCompetition and Change: mapping the Indian Human Resource management Recipe Against World Wide patternsIndian HRM mappingDS-51424067Ranu KaliaRelationship Marketing Vs. Brand ManagementBrand management, Relationship marketingDS-51524068Ronald S. SiyoniDividend Policy: Trends in Indian CorporateDividend policy-Indian CorporateDS-51624069Sachin MisraBranding strategies in multinational corporationsBrand strategy-Multinational corporationsDS-51724070Soumya BanerjeeALL SELLS THAT ENDS WELLSelling-PharmaceuticalDS-51824071Shambhavi TripathiExport Strategy : A study of reforms after post-liberalization eraExport strategy-Post liberlization eraDS-51924072Shardul DobhalBrand Loyalty - Is it relevant in the Modern Age?Brand loyaltyDS-52024073Shekhar ChaudhryChanging promotion mix in a global market.Marketing mix, Promotion mixDS-52124074Shikha GhaiDo line extensions work in todays market environment.Brand extensionDS-52224075Siddarth Mohan ParuthiMNC strategy of launching brand families in global markets.Brand families-MNCDS-52324076Simran Singh SacharUse of cellular phones as media vehiclesCellular phones-media vehicleDS-52424077T.Irfanuddin AhmedIndian Insurance Industry : A Booming SectorIndian insurance sectorDS-52524078Tirth VoraCommodities Trading: An InsightCommodities tradingDS-52624079Tulika ChakravartyStructured Finance- The Indian ScenarioStructured finance-IndiaDS-52724080Nirmal Vikalp VrajmohanLogistics of Perishable GoodsLogistics-Perishable goodsDS-52824081Vishal DsouzaGlobal Investing: Myth or Reality?Global investingDS-52924082Saurabh JainCRIME WAR : A critical analysis of TV channels serving Crime Files during Prime TimeTelevision industry, Crime files-Prime timeDS-53024083Lokesh VijayQuality Indicators of Service GoodsService quality improvementDS-53124084Nimish GuptaUse and Effect of Sales Promotion in Different Stages of Product Life CycleSales promotionDS-53224085Mukesh SoniA detailed report on the integration of retail banking in India : Indian banks vis-a`-vis foreign banksRetail bankingDS-53324086Satmeet Singh NarrayMarketing Strategies of the major players in the durables sectorMarketing strategy-Durable industry, Marketing strategy-L G Electronics, Samsung, Whirlpool, VideoconDS-53424088Kashika SaxenaMarket Efficiency in the Indian Capital MarketIndian capital marketDS-53524089AnushreeStress Resolution and Constructive Empowerment in an organization.Stress reduction; Constructive empowermentDS-53625001Akanksha TyagiJob satisfaction in call centresJob satisfaction-BPO industry, Stress-BPO industryDS-53725002Abhijeet BhattacharjeeEmployee value proposition in service sectorEmployee value-Service sectorDS-53825003Abhishek GuptaKnowledge Process IndustriesKnowledge Process IndustriesDS-53925004Abhishek KumarAnalyzing the pricing strategy of LG ElectronicsPricing strategy-LG IndiaDS-54025005Abhishek MittalCommodity Futures MarketsCommodity Futures MarketsDS-54125006Abhishek SumanAnalyse the role of Internet Marketing for Bollywood MoviesInternet marketing-Bollywood moviesDS-54225007Abhyuday RoyManaging Financial Risks through DerivativesFinancial risk management, DerivativesDS-54325008Achin Mittal(In)Efficiency in the Indian Stock Market: A Firm Level AnalysisIndian stock marketDS-54425009Akhil GuptaCustomer Life Time Value AnalyticsCustomer value analyticsDS-54525010Ambuj AgrawalFactors that affect stock returnsStock return factors, Stock marketDS-54625011Amit KumarHigh attrition -The biggest challenge for the BPO industry in India todayBPO industry-IndiaDS-54725012Amit KumarManagement of service encountersServices marketingDS-54825013Amit Kumar NathThe continuing evolution of e-supply chains.e-supply chains, Supply chain managementDS-54925014Anand Kumar ShuklaUnderstanding the different interpretations of Corporate SocialResponsibility in IndiaCorporate social responsibility-IndiaDS-55025015Animesh DasE-business : success or failure in IndiaE Business-IndiaDS-55125016Ankur GuptaProduct Promotion & Branding through Web PortalsProduct promotion-Web portals, Branding-Web portalsDS-55225017Ankur KapoorStudying the rural marketing model of HLLRural market-HLLDS-55325018Ankur MittalIncredible India - Key lessons in brand buildingBrand building, Incredible IndiaDS-55425019Anuj BhatnagarImpact of PoP display on consumer purchase decisionsConsumer purchase decision, POP-Point of purchaseDS-55525020Ayush JainSurrogate advertising - a key differentiator in present scenarioSurrogate advertisingDS-55625021Aparna NandaRole of Human Resource Management in Service OrganizationsHuman resources management-Service industryDS-55725022Apu Mathew JoseCorporate Valuation: Discounted Cash Flow and AlternativeMethodsCorporate valuationDS-55825023Arpan GhoshEmerging markets in global knowledge economy.Global knowledge economy, Knowledge processing industries, KPO, Knowledge banking, E-CommerceDS-55925025Arup DasForeign Institutional Investment Flows and Equity Returns inIndiaForeign institutional investment-IndiaDS-56025026Ashutosh MishraCorporate GovernanceCorporate GovernanceDS-56125027Barkha GoelRetail boom in India the Shoppers Stop success storyRetail boom-India, Indian retail industryDS-56225028Bibhudutta Kr. DasAccounting for DerivativesDerivatives, Accounting-DerivativesDS-56325029Bishwajeet MishraManaging supply chain of perishable goodsSupply chain management-Perishable goods, Fast food overviewDS-56425030Chetan JustaRetail Offtakes and Replinishment Management SystemsRetail offtakes, Repinishment managementDS-56525031Debakanta NandaBrand extensions: Factors leading to successBrand extensionDS-56625032Deepak JenaDoing Business in New Way:Corporate Community PartnershipCorporate community partnershipDS-56725033Deepika NayakCorporate Social Responsibility in India and the role of NGOsCorporate social responsibility-India, CSR and NGO-IndiaDS-56825035Gaurav MarwahMyth of globalizationGlobalization mythsDS-56925036Gourab DastidarCross-cultural marketingCross cultural marketingDS-57025037Himanshu RanjanCost-effective marketing strategiesCost-effective marketing strategies, Marketing strategyDS-57125038Dinesh KumarOpportunities and challenges in International InvestmentNot received DS-57225039Isita SahayIdentifying training needs in an organizationTrainingDS-57325040Joydeep SamantaData Warehousing for dynamic decision making.Data warehousing, Dynamic decision makingDS-57425041Juhi SahayeMarketingE-MarketingDS-57525042Kapil JaggiLinking today's business with Tommorrow's Tecnology: Trends Driving e-business.E-Business - IndiaDS-57625043Varun LaddhaUnderstanding due-diligence: The process and the proceduresDue diligenceDS-57725044Mani Bhushan KumarCulture and Consumer BehaviourCulture and Consumer BehaviourDS-57825045Abhijeet ChakrabortySecurity issues in e-business transactionsSecurity systems -E business transactionDS-57925046Manu SrivastavAn Empirical Investigation of FIIs Role in the Indian EquityMarket: A Firm Level AnalysisForeign institutional investment-India, FII-Indian equity marketDS-58025047Megha BhatiaCorporate governance for mutual fund industryCorporate governance-Mutul fund industryDS-58125048Mehul Shantlal Chauhan24*7 work cultureWork culture - BPO industryDS-58225049Md. Tajdar JavedCorporate Social Responsibility in India and the role of NGOsCorporate social responsibility-India, CSR and NGO-IndiaDS-58325050Mohd. ShariqThe Finance of Buyouts and AcquisitionsFinanciang-Acquisition, Financing-Buyouts DS-58425051Mohit KalraAsset pricingAsset pricingDS-58525052MriduEfficiency of Foreign Exchange Markets: Evidence from SouthAsian CountriesForeign exchange market-South East AsiaDS-58625054Mrinal Kanti MandalMarket Potential for Microsoft Dynamics SCMMarket potentials-ERP software, Marketing-Microsoft dyanmics SCMDS-58725055Muhammad ShuaibAnalyse the role of Celebrity Endorsements in FMCG SegmentCelebrity endorsement-FMCG, Celebrity endorsement-Pepsi-CokeDS-58825056Nandan KarmakarCreating an FMCG brandBranding-FMCGDS-58925057Natasha PrasadInvestment strategies of FII in IndiaInvestment strategy-FIIDS-59025058Nav Saurav SinghAdvertising on the Internet for Jobs websiteJob website, Internet advertisement-JobsDS-59125059Neeraj GuptaInformation and technology based marketing.Internet marketing, E-MarketingDS-59225060Neha KapoorHandling of Sales ObjectionsBank marketing, Sales objection managementDS-59325061Neha SainiFinancing the Emerging EnterpriseFinancing-Emerging enterprisesDS-59425062Nikita ChouhanBuilding customer loyalty in industrial marketsCustomer loyality - Industrial marketDS-59525063Nitika MantriHRD in multinational companiesHuman resource development-MultinationalsDS-59625064Pallavi MahthaComparison of FDI in India and ChinaFDI-India and ChinaDS-59725065Pooja SharmaAn Empirical Investigation of Causality and Dynamic Linkages: ACase of Indian and American Equity MarketsEquity market-India-AmericaDS-59825066Pradeep SharmaBuyer-Supplier relations in business marketsBuyer supplier relationsDS-59925067Prakhar BaghmerReal optionsReal optionsDS-60025068Prashant MallUnderstanding the Yield CurveYeild curve, Debt market benchmarkDS-60125069Praveen JoshiAirline Marketing Strategies in IndiaAirline industry-India, Marketing strategy-AirlinesDS-60225070Arpit GuptaCorporate Restructuring in India ; A valuation perspectiveCorporate restructuringDS-60325071Priyanka NarulaInternationalization of retailingRetailing, Internationalization retailingDS-60425072Rahul KabraMarket Efficiency for Indian Stock Markets: Testing Weak Form ofEfficiency Using Recent Data on Nifty and SENSEXMarket efficiency-Indian stock marketDS-60525073Rajat KhareCustomer satisfaction and market valueCustomer satisfaction, Customer valueDS-60625074Rajat TandonCompetency mapping in FMCG companiesCompetency mapping-FMCG companiesDS-60725075Rajendra GangwarAnalyse the existing marketing strategies adopted by Titan with special reference to the Raga and Nebula range of watches and to recommend marketing strategies in order to improve their performance in the future.Marketing strategy-Watch industry, Marketing strategy-Titan, Nibula, RagaDS-60825076Rakesh KumarKnowledge Management in india by using information systemKnowledge management-Information systemDS-60925077Ravi GuptaDigital Communications reshapes the way businesses market goods.Internet commerce, Net advertising, E-MarketingDS-61025078Rishi GuptaBuilding strong brands in the services sectorBranding-Service industryDS-61125079Ritu SahaThe International Monetary FundInternational Monetary Fund, IMFDS-61225080Rohit GuptaForeign Direct Investment, FII and Forex Management.FII management, Forex management, FDIDS-61325081Rohit OmarKnowledge Process Outsourcing in IndiaKPO-India, Knowledge process outsourcing-IndiaDS-61425082Sachin JasujaIs Indian Stock Market Integrated with the US and JapaneseMarkets? An Empirical AnalysisIndian stock market, US stock market, Japan stock marketDS-61525083Sakshi ChawlaRelationship MarketingRelationship MarketingDS-61625084Sakshi DhawanBanking Service Delivery OperationsCommercial bankingDS-61725085Samiran OjhaIncreasing distribution efficiency in FMCG industryDistribution efficiency-FMCGDS-61825086Sana SiddiquiCorporate Social Responsibility in India and the role of NGOsCorporate social responsibility-India, CSR and NGO-IndiaDS-61925087Saradindu MullickA study of the advertising strategies of Cadbury IndiaAdvertising strategy-Cadbury IndiaDS-62025088Saurabh ChaturvediService recoveryService recoveryDS-62125089Saurabh GargPerformance of IPOs during the last decadeIPO performanceDS-62225090Saurabh JaiswalBuilding brands on a shoestring budget - a challenge or aooprtunityBrand building budgetDS-62325091Saurabh MaheshwariFinancial regulation and fund management.Fund management, Financial regulation, Foreign exchange regulation, RBI regulationDS-62425092Shivani PassiManagement of service qualityService quality improvementDS-62525093Somu ChatterjeeCorporate Social Responsibility and Organizational PerformanceCorporate social responsibility, CSR-Organizational performanceDS-62625094Sunil Kumar PandeyAnalyse the reason for the declining market share of Hero Honda and suggest suitable market strategy to improve the market share.Marketing strategy-Heero Honda, Market share-Heero HondaDS-62725095Shovik BhattacharyyaRetailer influence on consumer choiceConsumer perception-Retail, Retail industry-IndiaDS-62825096Souvik BhoumickSustainable Development, Growth, Trade and Income Distribution &Poverty: Some Issues and RelationsSustainable development, Income distributionDS-62925097Sridip BanerjeeGrowth and Convergence: Evidence from Developed and DevelopingCountriesEconomic development-Developing countries, Trade and development-Japan, Service reforms-India, Economic cooperation-ChinaDS-63025098SrishtiBusiness Excellence through a deeper understanding of Culture EthosCulture ethos-Business excellenceDS-63125099Subhadip GhoshDiffenrent Modes of E-Payment in the Global BusinessElectronic payment modesDS-63225100Subhajit BhattacharyaCreating marketing opportunities at the bottom of the pyramidMarketing-Botton of pyramid, Marketing lower economic zoneDS-63325101Sunny ChawlaIslamic BankingIslamic BankingDS-63425103Taraknath MishraPossibilities for Portfolio Investment and Diversification: CouldIndia be the Destination for Middle-East Investors?Portfolio investment-Middle east investorDS-63525104Vaibhav MotiharAnalyzing Sonys positioning strategy in the durables industry Positioning strategy-Sony, Positioning strategy-Durables industryDS-63625105Vaibhav SharmaUS GAAP and Harmonizaiton of accounting standardsUS GAAP, Accounting standardsDS-63725106Vaneet AroraE choupal from ITC combining Marketing with Corporate Social ResponsibilityCorporate social responsibility-India, E-ChoupalDS-63825107Varsha BagchandaniProblems and Prospects of Retailing in IndiaNot received DS-63925108Varun TanwarHow Kingfisher became Indias most admired airlineAirline industry-India, KingfisherDS-64025109Vidhi GuptaRural banking in IndiaRural banking-IndiaDS-64125110Vineet KumarAnalyse the reasons for declining market share of Onida Colour Televisions and suggest appropriate strategies to enhance their market shareMarketing strategy-TV industry, Market share-OnidaDS-64225111Richa SahayCreating a service brandService brandsDS-64325112Vipul NidhiTransforming Indian Brands into global onesBrand transformationDS-64425113Vipul RawalEvaluate the marketing strategies for Plasma and LCD TVs in India with special reference to SamsungMarketing strategy-Plasma & LCD TV, Markting-Plasma TV-Samsung, Marketing-LCD TV-SamsungDS-64525114Vishal AwasthiA critical analysis of Britannias sales promotion campaignsSales promotion compaign-BritanniaDS-64625115Vivek SinghBranding in Industrial marketsBranding-Industrial marketsDS-64725116Zubair AhmedStrategies and Preparedness for Trade and Globalization in IndiaGlobalization indian economyDS-64825117Amar Kishore PandeyDiscuss marketing strategy followed by Travel Websites in India like: cleartrip.com, yatra.com and makemytrip.comMarketing strategy-Online travel sites, makemytrip.com, yatra.com, cleartrip.comDS-64925118Jeffery TitusBrand loyalty as a measure of brand equityBrand loyalty, Brand equityDS-65025119Surbhi VermaChanging marketing scenario in India in the globalised worldMarketing scenario-IndiaDS-65125120Ankit KathuriaChanging composition of bank loans in IndiaBank loan-IndiaDS-65225121Nitin GroverRecruitment and selection trendsRecruitment and selection - BPODS-65325122Ambareen RizviCorporate Social Responsibility in India and the role of NGOsCorporate social responsibility-India, CSR and NGO-IndiaDS-65425123Parul JainAnalyse the performance of Fasttrack (Titan's) Sunglasses in IndiaPromotional strategy-SunglassesDS-65526001Abhay GargIncreasing Brand VisibilityBrand visibilityDS-65626002Abhinav JonejaULIPS and Mutual Funds as Investment ToolsDS-65726003Abhinav SinghPharmaceutical Supply Chain : How is it different from other supply chainsSCM-Pharmaceutical, Supply chain management-PharmaceuticalDS-65826004Abhishek KhuranaCritical Analysis of Organised V/s Un-organised Retail SectorOrganised retail sector, Unorganised retail sectorDS-65926005Achint MadhraBench Marking in Services IndustryBench marking-Services industryDS-66026006Akshay AnandInfluence of Materialistic values on consumption of luxury brands : An Indian perspectiveMaterialism - Consumerism, Materialistic values-Luxury brandDS-66126007Ali Amir RazaE-Banking in IndiaDS-66226008Amit KhannaBrand Positioning in FMCG SectorBrand positioning-FMCGDS-66326010Ankur MathurBranding as a tool of Differentiation in Business MarketsBranding-Business market, B2B marketingDS-66426011Anuj GoelEffects of Sales Promotion during Product Life Cycle StagesProduct life cycles, sales promotionDS-66526012Anupam SharmaCompetitive Analysis of the English News Channel IndustryCompetitive analysis-New channel; English news channel industyDS-66626013Anushree SinhaImpact of hedonic consumption behaviour on internet banking services: implications for Indian banking industryInternet banking, Indian banking industry, Hedonic consumptionDS-66726014Anuvesh BediTechnological Innovations and Transformations of equity marketTechnological innovation-Equity marketDS-66826015ArshdeepFactors affecting Internet Advertising in IndiaInternet advertising-IndiaDS-66926016Arvind NarayananEffect of Branding and Advertising on ConsumerAdvertising impact-Consumer, Branding impact-ConsumerDS-67026017Ashish BistBranding of Retail Sector in IndiaRetail branding-IndiaDS-67126018Ashish Kumar, UPFundamental Valuation of Share : A case study of Tata Steel (TISCO)DS-67226019Ashish Kumar, NDOpportunities and Challenges for Indian banks, Post 2009DS-67326020Ashish PaliwalSegmenting, Targeting and Positioning among Automotive Industry PlayersMarketing strategy-Automobile industryDS-67426021Ashish SharmaRole of Positioning and Customer Orientation in Healthcare Sector - A New ApproachCustomer orientation-Healthcare sector, Positioning-Healthcare, Healthcare sector-IndiaDS-67526022Ashish ThakurBuilding consumer loyalty in Indian banking SectorCustomer loyalty-Banking sectorDS-67626023Aswin PradhanImpact of stock splits over the Indian stock marketDS-67726024Bikramjeet SinghComparison of Marketing and Promotional Activities undertaken in Retail Banking between Public and Private Sector BanksRetail banking-Public banks, Retail banking-Private banksDS-67826025Charu VermaRupee AppreciationIndian rupee appriciation, Fiscal policy-India, Monetary policy-IndiaDS-67926026Chayan GulatiChanging Composition of Consumer Finance in IndiaConsumer finance industry-IndiaDS-68026027Chintankumar J DesaiStudy of Customer Retention through CRM in automotive SectorConsumer retention-Automotive sector, CRM-Automotive sectorDS-68126028Deepesh SiyarRole of Foreign Institutional Investors in India and its impact on Indian Capital MarketIndian capital market, Foreign institutional investors, FII-IndiaDS-68226029Deepika GhaiPerformance ManagementPerformance ManagementDS-68326030DhanushaRetail BankingNot received DS-68426031Dheerendra VijayBusiness Research to identify possible war games between airtel and vodafoneAirtel vs. VodafoneDS-68526032Gagandeep Singh KalraRole of Quality Circle in an OrganisationQuality circleDS-68626033Gaurav SachdevaRetail Industry and its future prospects in IndiaRetail industry-IndiaDS-68726034Gunmeet SinghIndian SMEs reach to Financial Service Sector for Business DevelopmentFinancial service sector, SMEs-Financial service sectorDS-68826035Harish DhankarMarketing Strategies of Various Insurance Companies in IndiaMarketing strategy-insurance sector, Marketing strategy-LICDS-68926036Harsh GuptaAnalytical study of insurable risk factors with reference to Indian Insurance SectorInsurance risk factors, Indian insurance sectorDS-69026037Hemant ShaniyaAnalysis of Consumer Finance for SME, and Mortgages.Mortgage financing industry, Consumer financeDS-69126038Hitesh GoswamiInfluence of celebrity endorsement on Brand BuildingBrand building-Celebrity endorsementDS-69226039Jessica DuaData Analysis in KPOsData anlysis-KPODS-69326040Jivanshu SinghAttrition rate of employees Public Vs. Private SectorAttrition rate - Public Sector, Attrition rate-Private sectorDS-69426041Jyoti SahityaCustomer Dynamics in Retail BankingRetail bankingDS-69526042Kamal PradhanOpportunities and Challenges in Organised RetailingRetailing opportunities, Organised retailingDS-69626043Kshitij MohanISO : Strategic Advantages of Getting CertifiedISO, Quality manangementDS-69726044Kushagra KishoreConsumer Decision Making Process in a Competitive Market: A study of Indian White Goods IndustryWhite good industry-India, Consumer perception-White good industryDS-69826045Manash MayankMergers and Acquisitions - The role of Investment bankerNot received DS-69926046Mayank AggarwalPrivate Equity Investment in IndiaNot received DS-70026047Mayur S. TomarScope of Organised food retailing in IndiaFood ratailing-IndiaDS-70126048Meenu AggarwalComparative analysis of power and IT sectors on the basis of fundamental analysisIndian power sector, Indian telecom sectorDS-70226049Mudita MishraIdentifying players in retail sector and involvement of IT in the supply chain : A comparative analysisRetail industry-India, Supply chain management-ITDS-70326050Nidhi GaurExit interview - a tool for HR effectivenessExit interview - HR effectivenessDS-70426051Nidhi SyalConsumer behaviour in (haircare) market - an Indian perspectiveConsumer behaviour-Haircare marketDS-70526052Nikhil SharmaFuture of Advertising : Contextual AdvertisingAdvertising futureDS-70626053Nishchaya DavePeople perception regarding NGOs vis-a-vis corporate bodiesNGO-Development process, NGO perception-Public, NGO perception-CorportesDS-70726054Nitasha LuthraStudy of valuation strategies with special reference to mergers and acquisitionsNot received DS-70826055Nitesh KeshwaniThe impact of FDI on Indian industriesFDI-Indian industriesDS-70926056Pallav TyagiMeasuring Customer Satisfaction - Evidence from Indian Retail Banking IndustryConstomer satisfaction-Retail bankingDS-71026057Paramjeet SinghCorporate Banking for SMEs in IndiaNot received DS-71126058Poonam GuptaChallenges faced by Outsourcing Industry in IndiaOutsourcing industry-IndiaDS-71226059Poornima AgnihotriTalent Retention (ITES)Retention-TalentDS-71326060Prateek GargPrivate Labels : Relevance and Importance to Retail ChainsRetail chains, Private labels, Store brand labelDS-71426061Prateek NagiaBPO Industry MigrationBPO Industry MigrationDS-71526062Prateek ThaparProduct promotion strategies of life insurance policies and valuationProduct promotion-Life insuranceDS-71626063Preeti KalraStore loyalty as competitive advantage a study of select retail outlets in Delhi and NCRCustomer loyalty-Retail; Store loyalty; Brand loyaltyDS-71726064Preeti SinghDo brands sell the products? A study to indicate the importance of brand awareness in brand choiceBrand awareness, Brand choiceDS-71826065Rahul DwivediGrowth Strategies for mutual funds followed by companies in IndiaMutual funds growth-IndiaDS-71926066Rahul KapoorComparative Fundamental and Technical Analysis of GAIL, IPGL and BPCLTechnical anlysis-GAIL,BPCL,IPGLDS-72026067Rajeev RanjanGrowth, Opportunity and Threat in Indian Automobile IndustryAutomobile industry growth-India, Automobile industry threat-IndiaDS-72126068Rashim BansalStudy of off-balance sheet activities of organisations Off Balance sheetDS-72226069Ravinder DhankarSupply chain Management related to Indian Food Retail Industry.SCM-Food ratail, Supply chain management-Food retailDS-72326070Rishi MathurA study of Multilevel marketing perceptions in IndiaMultilevel marketing-IndiaDS-72426071Ritesh SharmaUsing internal marketing to ignite the corporate brand in perspective of Indian retail bank industryCorporate brand, Retail bank industry; Internet brandingDS-72526072Ruchit AbrolInvestment Banking in IndiaInvestment bankingDS-72626073Sameer RainaChanging Strategies in the Indian Telecom SectorIndian telecom industryDS-72726074Sancheeta MazumdarOrganisational Stress, its possible impacts and techniques to handle it : Private OrganisationsOrganisational stress, Stress management-Private organisationDS-72826075Sandeep S VirkComparative study of Commercial Banks in IndiaDS-72926076Sanjay Kumar MishraTransforming Suppliers to delight retail customer segmentRetailing-India; Retail customerDS-73026077Sanjeev Kr TiwariStudy of Effectiveness of JIT in Indian Manufacturing IndustryJIT-Indian manufecturing industryDS-73126078Sankalp MishraSurrogate AdvertisingSurrogate AdvertisingDS-73226079Shama RaniStudy of Consumer Behaviour in Low Involvement and High Involvement ProductsConsumer behaviour-Low involvement products, Consumer behaviour-High involvement productsDS-73326080Sheetal S RathoreManaging Attrition in BPO IndustryAttrition rate - BPO Industry, Attrition management-BPODS-73426081Shiva SrivastavaEvoloution of Micro Financing in IndiaMicro financing-IndiaDS-73526082Shivam AwasthiRole of SEZ in the growth of Indian EconomySEZ-Indian economyDS-73626083Shweta MadhwaniRetail Banking - Thrust on Borrowers PerceptionRetail bankingDS-73726084Simarleen SinghIndian Mutual Fund Industry - Growth ProspectsMutual fund industry-IndiaDS-73826085Simerjeet SinghImpact of Rupee Appreciation on Profitability of IT/ ITES companies in IndiaDS-73926086Srishti GuptaRole of HR Accounting in Organisational EffectivenessHR accounting-Organisational effectivenessDS-74026087Sudhakar KumarThe Evolution of Commodity Market in India and its Future ProspectCommodity marketDS-74126088Suman SenguptaBuilding an FMCG BrandFMCG BrandingDS-74226089Sumit Kumar DudaniPortfolio Management - Creating Optimum PortfolioPortfolio management-IndividualsDS-74326090Sunil JohnComparative Analysis of the Different Insurance CompaniesNot received DS-74426091Sunil Kumar GautamCustomer Relationship Marketing and its effect on Customer Retention (Application of Banking Industry)CRM-Banking industry, Customer retention-CRMDS-74526092Suyash PurwarDecision Making process for insurance productsInsurance products, Life insurance productsDS-74626093Swati AgrawalHRD in MNCsHRD-MNCsDS-74726094Tarun SuranaIslamic BankingIslamic BankingDS-74826095Tripta SharmaPerformance Appraisal in insurance industriesPerformance appraisal-Insurance industryDS-74926096Upadhyaya Aneri D.Inflows of FIIs and its impact on stock marketFIIs impact; Stock marketDS-75026097Upasana SarmaSelect marketing Mix elements and brand equity: A study of Indian women's formal wear marketBrand equity-Women formal wear, Marketing mix-women formal wearDS-75126098Vaibhav KumarBusiness Systems IntegrationBusiness Systems IntegrationDS-75226099Vaishali NandaA comparative study on Strategic Focus on Advertisement in Banking Industry vis-a-vis othersAdvertising-Banking industryDS-75326100Vibhu GuptaLife Insurance Sector in IndiaLife insurance sector-IndiaDS-75426101Vikas MehrotraCommodity FuturesCommodity FuturesDS-75526102Vipul SoodIT Quality culture in IT