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The Nom Noms – Village Cinema
Project Report Village Cinema – The Nom Noms
Game project
Idar Lokkebo 1796976
April 2015 Swinburne
The Nom Noms – Village Cinema
Contents Project Summary ..................................................................................................................................... 2
Design Definition ..................................................................................................................................... 2
Aims and Objective ................................................................................................................................. 3
Client ....................................................................................................................................................... 3
Audience ................................................................................................................................................. 3
Stakeholder ............................................................................................................................................. 3
Key messages .......................................................................................................................................... 3
Research .................................................................................................................................................. 3
Researched games: ................................................................................................................................. 6
Mood board ............................................................................................................................................ 8
Storyboards, ideas and sketches ............................................................................................................. 9
Prototypes ............................................................................................................................................... 9
Further directions ................................................................................................................................. 14
References: ........................................................................................................................................... 15
Project Summary We are to design a game for Village Cinema, to promote their new mascots for the candy bar.
This will eventually be free for the mobile platform and available on other platforms as well.
Design Definition Village Cinema has asked Swinburne to help with designing a game concept to promote their new
candy bar mascots, the Nom Noms.
They would like the game to be awarding to players, giving them special offers or prices, like
discount popcorn at the candy bar.
The game should be relevant to the Village Cinema brand and the Nom Nom franchise.
Ideally the game will be available by July, to distribute during the winter seson.
The Nom Noms – Village Cinema
Aims and Objective The project is very interesting, as we are trying to reach a modern and fast growing audience.
By making a successful game, we are proving that we are able to reach this audience with the use of
research and innovative design techniques.
Client Village Cinema
Audience Families
Young kids
Discount hunters
Waiting in line or otherwise trying to pass the time.
Stakeholder Village Cinema
Candy bar, sales department
Key messages Entertaining
“Foody”
Feeling of the cinema hallway
Sense of escape by movie genre
Re-playability
Research Much research went into finding out what is popular at the moment in Australia and globally. After
some research, a site called AppAnnie was found, where both global and local app statistics were
easily available.
This is where the brunt of the statistics research were done, due to the reliability and how
comprehensive the site was.
The Nom Noms – Village Cinema
Consistencies found when looking for the most popular games:
2014 Top 10 games by downloads:
AppAnnie
1. Candy Crush Saga – Puzzle
2. Subway Surfers – Speed run
3. My Talking Tom – Multiple Minigames and puzzles
4. Farm Heroes Saga – Puzzle
5. Clash of Clans – Strategy builder.
6. Pou – Platform, Minigames, Pet customize
7. Despicable Me – Speed Run
8. Temple Run 2 – Speed run
9. Don’t tap the white tile – Speed tapping, music
10. Hill Climb racing – Side physics run
From this and cross-referencing current game trends, a selection of 3 popular game types where
made to build upon:
Speed runner 2d, Speed runner 3d, Side physics shooter.
Other games were researched to break them down and find those mechanics that made them
compelling and interesting.
The Nom Noms – Village Cinema
Mood board for popular colour themes:
The Nom Noms – Village Cinema
Researched games: Rayman Jungle Run – Speed Runner
Angry
Birds – Side physics shooter
The Nom Noms – Village Cinema
Gem Miner 2 – Side mining sim
Super Stickman Golf 2 – Side physics shooter
The Nom Noms – Village Cinema
Mood board This mood board was generated trying to capture the feel of going to the cinemas, the hallways and
the food there.
The Nom Noms – Village Cinema
Storyboards, ideas and sketches
Prototypes These are the three game prototypes and game concepts that are being presented to the client.
Game names being looked at: RuNomNom, Run NomNom, FillNomNom.
Character select inspiration: The games will feature a character select screen before every game.
Here the players can select their favourite Nom Nom, and customize them.
The Nom Noms – Village Cinema
Here are some examples for the style the screen may take.
These are the game concepts up for the pitch with Village Cinema
Game concept A
This will be a 3rd person speedrunner, where the player selects his character, and runs down the
hallway of a movie theatre, collecting powerups and resources.
When the character takes a power up, in the form of a wizard hat ticket here, the mechanics of the
games change. Depending on the power-up, the theme and mechanics will be different. The wizard
hat for instance, will change the visual to that of a fantasy landscape. Think along the lines of Lord of
the Rings, Game of Thrones, DnD and so on.
Other elements may be a Noir ticket, where there are shadows that have a direct influence on the
world and character. Or a space themed ticket, where the character is weightless and floats.
This is what will differentiate it from the competitors, the change of themes towards that of movies,
and mechanics related to them.
The character moves by tapping the side of the screen, moving him into the path of appearing
resources and power-ups.
The Nom Noms – Village Cinema
A1.
The Nom Noms – Village Cinema
Game concept B
This will be a game of similar theme, but different layout. The game will be a side scrolling speed
runner. This has proven a very popular genre to this day.
Here the character is moved up and down, by sliding the side of the screen and the character will
follow. He will be in the lane you choose and the goal is yet again to collect power-ups and resources.
B1.
The Nom Noms – Village Cinema
The levels can be designed to either have a goal at the end, or have an infinite, continuous path,
until it becomes too hard for the player to continue. Along the path, the choices the player makes
will give him bonuses or drawbacks.
Game concept C
This game draws upon the inspiration of Angry Birds and Super Stickman Golf. The player controls all
the NomNoms and can change them as he sees fit. They each have projectiles that they will use to
fill up the meters of their corresponding resources.
To make it harder, there will be obstacles in the way of the projectiles. So the player must use
physics to guide them to the receptacle. As the game progress, the obstacles will start shifting and
new will appear. This will make the game harder and harder, until the player can’t fill up the meters.
The Nom Noms – Village Cinema
C2
Further directions After one of the 3 games have been chosen as the focus, it will go through further research. Where
mechanics and other relevant information is mined, to see what can be done it improve upon it,
both aesthetically and mechanically.
Research will be done on the genre of the game, and colours, art style will be analysed, to see what
can be brought over to the design outcome.
The game will then be continously worked upon until a satisfactory design has been produced.
The Nom Noms – Village Cinema
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