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CHAPTER ONE: INDUSTY PROFILE
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1.1 Introduction:
Printing Industry encompasses numerous fields of every economy. Printing Industry
generates a wide range of products which require in every step of our everyday life.
Starting from Newspapers, Magazines, Books, Post Cards to Memo Pads and Business
Order Forms each are the products of Printing Industry. Other than the direct
contributions, there are many indirect influences of Printing Industry up on the economy.
This is because, all the activities like Binding, Embossing which generate considerable
amount of income and employment are related closely with the Printing Industry.
Packaging industry and Advertising Industry in many ways depend on the Printing
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Printing Industry
News Papers Magazines
Books
Others
(post cards-memos-
business order forms)
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Industry.
Trend:Printing Industry Trends has been very significant over the years. This trend is actually
the force that is determining the future of Printing Industry. The increasing use of
Internet in the publishing world has brought a revolution in the Printing Industry. Remote
Distribution of Data and Variable Data Printing has been possible by the use of Internet.
The special ability of Internet of distributing large quantities of data to diverse locations
bridged the gaps of Printing Industry. Earlier, almost all printing work was used to be
done through press. But, in today's world of technological advancement, many printing
work is done from customer's home printer.
Internet publications have opened a new horizon for printing industry. The Publishing
Companies are realizing that it is better to distribute data through Internet in the first
step and to print them in the second step. This is because if they carry out the traditional
process of firstly printing and then distributing then it may generate much more costs.
So, in this context, the biggest challenge faced by the companies which operate through
Printing Press is of lowering costs
Technology:
The pressure of lowering costs has risen more because of the recent technological
advancements which have invented the concept of e-commerce. E-Commerce has
lowered administration costs and the proofing time. To keep pace with these emerging
technologies, the Printing Industry has now concentrated on Digital Printing. But this
advent of technology in the field of printing is killing the Cottage Print Industry.
According to survey, the number of companies in the cottage print industry is going to
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decline sharply within 2010. But as a whole we can say that Printing Industry has
already ridden a growth wave through technological innovations and further growth can
come only through new innovations and high level of productivity.
Growth:
Printing Industry Growth is an outcome of different actions and reactions which took
place in past few decades all over the world. In most of the cases, growth of any
industry is driven by the increase in demand. The Printing Industry is no exception. The
Growth of Printing Industry has taken place due to rising demands for printed products.
Now if we want to find the reason behind this increase in demand we will find several
factors. Among these, the main factors are Overall Economic Growth, Population
Growth, Increasing Advertising Expenditures and the Advent of Internet.
If we go through detailed analysis, we will find that there have been some key changes
in the Printing Industry in the last two decades. To understand the Printing Industry
Growth we need to discuss these changes in details.
The main changes which contributed significantly to Printing Industry
Growth are the following:
Desktop Publishing-This introduced Typographic Print put in place of traditional
Typewritten Print out.
Personalization of Data-This introduced use of specific data to generate printed
items. This was possible due to increasing use of personal computers and personal
printers.
Digital Printing-This introduced Toner based and Inkjet based technology. Digital
Printing also holds Variable Data Printing Capacity.
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E-Commerce-E-Commerce has given the relationship between buyers and sellers a
new dimension. E-Commerce or E-Business has strengthened the business
communications and has contributed significantly to Printing Industry Sales.
Use of Color-In the past decades most of the printing work was done in Black and
White. But, in the present era use of color has risen tremendously in the print medium.
Newspapers, Magazines, Catalogs Printers have shifted to color reproduction.
Distributed Production- The production process has changed immensely. From the
Press Centric Production the Printing Industry is slowly moving to Printer Centric
Production.
The journey of Print Media:
59 BC Caesar orders the publication of events in Rome
748 First hand written newspapers - China
1440 Guttenberg develops wooden printing press
1502 First mass produced news report Zeitung
1653 First double column paper Oxford Gazette
1702 First daily newspaper Daily Courant
1731 First magazine published Gentlemens Magazine -Scotland
1833 The Penny Press - $.01 newspapers
1845 Paperbacks appear in America
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1880 First photographs in newspapers
1909 Conde Nast buys Vogue, and transforms it into a photo fashion monthly for up
market women
1.2 : Indian Printing Industry:
India is one of the fastest growing print media markets in the world. In 2001-06, the
Indian print industry grew at an 8.8% CAGR, against 13.5% growth for most other
markets globally over 200106. Going forward, we expect strong economic growth,
rising incomes and rising literacy levels to accelerate Indias print media industry
growth. . India is one of the few markets in the world where newspaper readership is
growing, driven by rising income levels and increasing literacy. In addition, there is a
literate population of about 300m who do not read newspapers, which provides for
opportunity of growth in readership.
While print may be losing out to television and the Internet in other countries, in India
the print media industry (including newspaper and magazine publishing) is buoyant and
is expected to grow at a 13 percent cumulative annual growth rate over the next five
years. With readership (222 million adult readers) growing at a fast pace, the industry is
estimated to almost double from its current size of US$ 3.2 billion to US$ 5.80 billion by
2011. This growth is being attributed to two distinct factors; Indian government
liberalizing laws pertaining to foreign investment in Indian publishing companies and the
Indian economys fast growth in English-educated middle-class citizens with increased
disposable incomes.
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Global media companies are now eyeing the Indian market and are actively seeking
entry through collaborations and joint ventures. A number of Indian versions of
international publications (franchises of the original) have entered the Indian market,
including Elle, Cosmopolitan, Scientific American, Good Housekeeping and Maxim.
Growth in Indias print and publishing sector is assured in the years to come due to the
growth in the literacy levels in both urban and rural India. Laws to protect intellectual
property (IP) rights are also now in place in India. Although enforcement of the laws atlocal levels needs drastic improvements, IP theft in India is much lower as compared to
other emerging markets. Consequently, interested American publishers should consider
entering the Indian market.
Strong growth Indian print media grew at a CAGR of 8.8% over the last five years,
ahead of the 1-3% growth for most markets globally. We expect Indian print media
growth to accelerate to a CAGR of 14.8% over FY06-11E on a strong macro
environment, rising incomes, improving literacy and media penetration.
Advertisers turning to smaller towns
Rising affluence in non-metro cities is driving advertisers to increasingly allocate higher
budgets to non-metro/regional newspapers. Advertising rates for regional papers, which
have been at a steep discount to metro (typically English) newspapers, have now
started to catch up.
Mismatch between circulation & advertising share: Hindi and regional
languages have a 25% share each in the Indian advertising revenue pie,
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despite their clear leadership in circulation and readership. English
newspapers command higher advertising yields and more than a 50% share of the
advertising pie. We believe this mismatch will eventually narrow as highgrowth
industries such as financial services, retail, real estate, etc, increasingly use print to
target Tier II and Tier III cities for growth through focused, cost effective advertising.
Faster print media growth in non-metro towns: Non-metro and smaller towns are
subject to stronger growth in print media compared to the larger metro
cities. This, however, is changing. Based on our estimates and using local
language newspapers as a proxy for non-metro advertising, the share of
advertising for local language newspapers has increased to 45%, from about
30% about seven years back.
Market Demand:
The vibrant Indian print industry, comprised of newspaper and magazine publishing,
generates a turnover of around US$ 3.20 billion annually and ranks third in the world in
number of English publications per year (after the United States and United Kingdom).
According to estimates in a report published by the Federation of Indian Chambers of
Commerce & Industry (FICCI) and PricewaterhouseCoopers, this industry is projected
to grow from its present size to around US$ 5.80 billion by 2011. Lower cover prices,
spreading literacy and rising incomes have translated into rapidly growing newspaper
and magazine sales. Including several new publications released in recent years, both
the newspaper and magazine industries are expected to show a healthy growth rate as
provided in the table below.
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Newspaper Magazine Total print media
Reach (# of readers) 204 million 68 million 222 million
Size current (2006) in US$ 2.79 billion 0.32 billion 3.20 billion
Size estimated (2011) inUS$
5.04 billion 0.76 billion 5.80 billion
Leading print media players are enjoying revenue growth of between 20 and 30 percent,
contrary to the worldwide trend of print losing to television and the Internet. Print
continues to dominate advertising revenue in India. Its market share is almost 50
percent, which amounts to US$ 1.95 billion.
Market Data:
A booming Indian economy, growing need for content and government initiatives that
have opened the sector to foreign investment are factors driving growth in the print
media. With the literate population on the rise, more people in both rural and urban
areas are reading newspapers and magazines. The industry has a potential to grow stilllarger as 360 million people in India are do not subscribe to any publication.
The National Readership Study 2006 (NRS 2006), conducted annually in India by the
National Readership Studies Council, is the largest survey of its kind in the world. One
of the main objectives of this survey is to estimate the readership of publications. The
study covers 535 publications (of which 230 are dailies and 305 are magazines) and
provides a very good view of the readership patterns in India and future trends. Some
key findings of the NRS 2006 follow.
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The reach of the press medium (dailies and magazines combined) has increased from
216 million to 222 million between 2005 and 2006. As a proportion, however, press
reach has stabilized in urban India at 45 percent and in rural India at 19 percent. Dailies
have driven growth in the press medium, with their reach increasing when measured asa proportion of all individuals aged 12 years and above. Magazines have declined in
reach from 9 percent to 8 percent over the last one year. Time spent reading has
increased in urban India (from 41 to 44 minutes daily) and decreased slightly in rural
India (from 36 to 35 minutes daily). Literacy as measured in the NRS 2006 has risen
slightly to 71 percent, giving an additional small boost to publishers. Press (dailies and
magazines combined) added 7 million readers over the last year. Apart from news and
politics, sports is the topic of most interest among readers, and is followed by coverage
of films and television soap operas.
Best Prospects:
As readership increases in India, the demand for foreign publications has expanded as
well. Import statistics for printed books and newspapers for the past two years follow:
Imports $ (in million) % change
2005-2006 372 30
2006-2007 450 21
What makes Indian print market unique?
1. Highly fragmented nature
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Indias print media industry is highly fragmented, with more than 8,500 daily
newspapers published across the country. The print media has a total
readership of around 215m. Vernacular newspapers have the highest
readership, followed by Hindi newspapers (9.2% readership) and English
newspapers (2.7%).
2. Mismatch between advertising & circulation
Regional newspapers are leaders in circulation and readership...
Indian newspapers can be segmented into English and regional (Hindi and
local language newspapers).
...but English newspapers dominate the advertising pie
Despite clear dominance of the circulation and readership charts, regional
newspapers share in the total print industry and specifically advertising pie is
disproportionately low. This skew has traditionally existed as the income level
and purchasing power of a regional language/Hindi newspaper reader is
typically low and hence is not the target of many advertisers. English
newspapers' advertising rates are at a 35-60% premium to local language
newspapers. Industry sources indicate that English newspapers have a 50%
market share of total print advertising and Hindi and local language
newspapers have a 25% share each.
3. Print media in non-metro towns growing faster
Non metro and smaller towns are witnessing stronger growth in print media
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compared to the larger metro cities. Traditionally, large metro cities, which also
tend to have high percentage of English newspaper readership, have
commanded significant advertising rate premium over non-metro newspapers,
owing to superior per capita incomes and higher growth potential.
1.3 Industry Trend : Print Media
The print media industry recorded an impressive growth of 15%, significantly higher
than any other country in the world in the four years spanning 2003-2007.. Magazine
publishing grew at a rate of15%, relatively less when compared to news papers which
grew at 17%. The size of the magazine publishing industry was estimated at Rs 19
billion in 2007, which grew from 16.5 billion in 2006, registering a growth of 15%
Newspaper Magazine
Growth in Avg ads perday
( English)
33% 69%
Language wise share ofNews papers and
Magazines( English)
33% 69%
Media ad Volumes : Top Category
1) Educational Institutes 150 (col*cms in lakhs)
2) properties real estates 67
Media ad volumes : Top Brands
1) IIPM 11 (col*cms in lakhs)
2) Tata sky 9
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Outlook for the 5 year period : 2008-2012
The Indian print media industry is projected to grow by 14% over the next 5 years,
reaching to Rs 281 billion in 2012 from 149 billion in 2007. The advertisement segment
is projected to grow at 16%
1.4: NEWS PAPER:
History:
The Newspaper as we know it today is a product borne of necessity, invention, the
middle class, and democracy, free enterprise and professional standards. Choose the
historical marker to begin the history of newspaper. The first new sheet? The first
newspaper? The first daily newspaper? Pre history newspaper was one-to-one in
nature. The earliest variation on a newspaper was a daily sheet published in 59 BC in
Rome called Acta Diurna [Daily Events], which Julius Caesar ordered posted throughout
the city. The earliest known printed newspaper was in Beijing in 748.
In 1451, Johannes Gutenberg uses a press to print an old German poem, and 2 years
later prints a 42-line Bible, the significance being the mass production of print products,
ushering in an era of newspapers, magazines and books. By 1500, the genesis of a
postal system can be seen in France, while book publishing becomes popular
throughout Europe and the first mill can be found [England].
Zeiung [Newspaper] is a news report published in Germany in 1502, while TreweEnountre becomes the earliest known English-language news sheet in 1513.
Germanys Avisa Relation order Zeitung, in 1609, is the first regularly published
newspaper in Europe. 44 years after the first news paper England, the Oxford / London
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Gazette is considered the first true newspaper. The First North American newspaper,
Public Occurrences both Foreign and Domestic, was published in 1690 in Boston.
The 1700s was a century in which market elements were created that encouraged the
development of daily newspaper: rising literacy, the formation of nation-states, a
developing postal system, the proliferation of urban centres, a rising literacy and
philosophical tradition emphasizing involvements of government, and technologies that
supported news paper production. In short, it was great news century. The first daily
S Courant in London, 1702. In 174, he daily Advertiser in London uses the first fourcolumn format. Frances first daily newspaper appears in 1777, Journal de Paris, while
the first United States daily was the Pennsylvania Packet in 1784. The rise of the middle
class transformed newspapers in the 1880s. A penny buys a New York newspaper in
1883, opening of the first mass market for newspaper. In 1847, the telegraph is used as
a business tool, transforming for-away stories. In 1873, an illustrated daily newspaper
can be seen in New York. In 1878 the first full page newspaper advertisements appear,
and in 1880 he first photographs are seen in newspaper, using halftones.
With the basic technology ground work for the modern newspaper in place by the late
19th century, the story of the newspapers in the 20 th century was about professional
development and adaptation to changing consumer and media markets. The story also
involved an evolving business model that rode an ever growing wave of mass market
advertising. Increased profitability and higher revenues attracted publicity owned
corporations interested in buying newspapers from descendents of company founders,while simultaneously exposing newspapers to the whims of cash and profit hungry stock
markets.
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By 2000, newspapers were juggling priorities: fragmentation of news consumption,
fragmentation of advertising investments, the advantages of being a mass medium,
balancing the wants of the market place with the companys duty to provide the needs
of the market place, a journalize backlash changes, the sheer physicality of ink-on-paper production and distribution versus digital distribution, increasing profit pressure
surrounding the core product, and extension of the companys core brand into other
profit centres.
1.5: MAGAZINE
Definition of magazine:
A magazine is a periodical publication containing a variety of articles on various
subjects. Magazines are typically published weekly, biweekly, monthly, or quarterly, with
a date on the cover that is in advance of the date it is actually published. They are often
printed in color on coated paper.
Magazines usually have articles on popular topics of interest to the general public and
are written at the reading level of most of the population. An academic periodical
featuring scholarly articles written in a more specialist register is usually called a
"journal." "Periodical" is the word usually used to describe magazines, journals,
newspapers, newsletters, and anything else that is published in regular intervals for an
indefinite period of time, but "Serial" is sometimes used, especially in librarianship.
Newsmagazine:
A newsmagazine, sometimes called news magazine, is a usually weekly magazine
featuring articles on current events. News magazines generally go a little more in-depth
into stories than newspapers, trying to give the reader an understanding of the context
surrounding important events, rather than just the facts.
History of magazine:
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The Gentleman's Magazine, first published in 1731, in London, is considered to have
been the first general-interest magazine. Edward Cave, who edited The Gentleman's
Magazine under the pen name "Sylvanus Urban", was the first to use the term
"magazine", on the analogy of a military storehouse of varied materiel, originally derivedfrom the Arabic makazin "storehouses". [1]The oldest consumer magazine still in print is
The Scots Magazine, which was first published in 1739, though multiple changes in
ownership and gaps in publication totaling over 90 years weaken that claim. Lloyd's List
was founded in Edward Lloyds England coffee shop in 1734; it is still published as a
daily business newspaper.
Types of magazines:
Academic journals
Architecture magazines
Art magazines
Automobile magazines
Boating magazines
British Boy's Magazines
Comic books
Computer magazines
Customer magazines
Fantasy fiction magazines
Health and fitness magazines
History magazines
Horror fiction magazines
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http://en.wikipedia.org/wiki/The_Gentleman's_Magazinehttp://en.wikipedia.org/wiki/1731http://en.wikipedia.org/wiki/1731http://en.wikipedia.org/wiki/Edward_Cavehttp://en.wikipedia.org/wiki/Magazine#cite_note-0http://en.wikipedia.org/wiki/Magazine#cite_note-0http://en.wikipedia.org/wiki/The_Scots_Magazinehttp://en.wikipedia.org/wiki/Lloyd's_Listhttp://en.wikipedia.org/wiki/1734http://en.wikipedia.org/wiki/Academic_journalhttp://en.wikipedia.org/wiki/List_of_architecture_magazineshttp://en.wikipedia.org/wiki/Art_magazinehttp://en.wikipedia.org/wiki/Automobile_magazinehttp://en.wikipedia.org/wiki/Boating_magazinehttp://en.wikipedia.org/wiki/British_Boy's_Magazineshttp://en.wikipedia.org/wiki/Comic_bookhttp://en.wikipedia.org/wiki/Computer_magazinehttp://en.wikipedia.org/wiki/Customer_magazinehttp://en.wikipedia.org/wiki/Fantasy_fiction_magazinehttp://en.wikipedia.org/wiki/Health_and_fitness_magazinehttp://en.wikipedia.org/wiki/History_magazineshttp://en.wikipedia.org/wiki/Horror_fiction_magazinehttp://en.wikipedia.org/wiki/The_Gentleman's_Magazinehttp://en.wikipedia.org/wiki/1731http://en.wikipedia.org/wiki/Edward_Cavehttp://en.wikipedia.org/wiki/Magazine#cite_note-0http://en.wikipedia.org/wiki/The_Scots_Magazinehttp://en.wikipedia.org/wiki/Lloyd's_Listhttp://en.wikipedia.org/wiki/1734http://en.wikipedia.org/wiki/Academic_journalhttp://en.wikipedia.org/wiki/List_of_architecture_magazineshttp://en.wikipedia.org/wiki/Art_magazinehttp://en.wikipedia.org/wiki/Automobile_magazinehttp://en.wikipedia.org/wiki/Boating_magazinehttp://en.wikipedia.org/wiki/British_Boy's_Magazineshttp://en.wikipedia.org/wiki/Comic_bookhttp://en.wikipedia.org/wiki/Computer_magazinehttp://en.wikipedia.org/wiki/Customer_magazinehttp://en.wikipedia.org/wiki/Fantasy_fiction_magazinehttp://en.wikipedia.org/wiki/Health_and_fitness_magazinehttp://en.wikipedia.org/wiki/History_magazineshttp://en.wikipedia.org/wiki/Horror_fiction_magazine7/23/2019 Project report on printing industry
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Humor magazines
Literary magazines
Luxury magazines
Men's magazines
Music magazines
News magazines
Online magazines
Part works
Pornographic magazines
Pulp magazines
Railroad magazines
Regional magazines
Satirical magazines
Science fiction magazines
Science magazines and scientific journals
Serials, periodicals and journals
Shelter magazines (home design and decorating)
Student magazines
Teen magazines
Trade journals
Trade magazines
Travel magazine
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http://en.wikipedia.org/wiki/Humor_magazinehttp://en.wikipedia.org/wiki/Literary_magazinehttp://en.wikipedia.org/wiki/Luxury_magazinehttp://en.wikipedia.org/wiki/List_of_men's_magazineshttp://en.wikipedia.org/wiki/Music_magazinehttp://en.wikipedia.org/wiki/Newsmagazinehttp://en.wikipedia.org/wiki/Online_magazinehttp://en.wikipedia.org/wiki/Partworkhttp://en.wikipedia.org/wiki/Pornographic_magazinehttp://en.wikipedia.org/wiki/Pulp_magazinehttp://en.wikipedia.org/wiki/List_of_railroad-related_periodicalshttp://en.wikipedia.org/wiki/Regional_magazinehttp://en.wikipedia.org/wiki/Category:Satirical_magazineshttp://en.wikipedia.org/wiki/Science_fiction_magazinehttp://en.wikipedia.org/wiki/Science_magazinehttp://en.wikipedia.org/wiki/Scientific_journalhttp://en.wikipedia.org/wiki/Category:Periodicalshttp://en.wikipedia.org/wiki/Shelter_magazinehttp://en.wikipedia.org/wiki/Student_magazinehttp://en.wikipedia.org/wiki/Teen_magazinehttp://en.wikipedia.org/wiki/Trade_journalhttp://en.wikipedia.org/wiki/Trade_magazinehttp://en.wikipedia.org/wiki/List_of_travel_magazineshttp://en.wikipedia.org/wiki/Humor_magazinehttp://en.wikipedia.org/wiki/Literary_magazinehttp://en.wikipedia.org/wiki/Luxury_magazinehttp://en.wikipedia.org/wiki/List_of_men's_magazineshttp://en.wikipedia.org/wiki/Music_magazinehttp://en.wikipedia.org/wiki/Newsmagazinehttp://en.wikipedia.org/wiki/Online_magazinehttp://en.wikipedia.org/wiki/Partworkhttp://en.wikipedia.org/wiki/Pornographic_magazinehttp://en.wikipedia.org/wiki/Pulp_magazinehttp://en.wikipedia.org/wiki/List_of_railroad-related_periodicalshttp://en.wikipedia.org/wiki/Regional_magazinehttp://en.wikipedia.org/wiki/Category:Satirical_magazineshttp://en.wikipedia.org/wiki/Science_fiction_magazinehttp://en.wikipedia.org/wiki/Science_magazinehttp://en.wikipedia.org/wiki/Scientific_journalhttp://en.wikipedia.org/wiki/Category:Periodicalshttp://en.wikipedia.org/wiki/Shelter_magazinehttp://en.wikipedia.org/wiki/Student_magazinehttp://en.wikipedia.org/wiki/Teen_magazinehttp://en.wikipedia.org/wiki/Trade_journalhttp://en.wikipedia.org/wiki/Trade_magazinehttp://en.wikipedia.org/wiki/List_of_travel_magazines7/23/2019 Project report on printing industry
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Wildlife magazines
Women's magazines
The top 5 magazines in India (readership), according to NRS 2008,
Name Nos
(000s)
Rank
Saras Salil 7139 1
India Today
English
5150 2
Vanitha 4115 3
Grihashobha
Hindi
3788 4
Kungumum 3698 5
1.6: Threats to the Printing Industry: (news paper and magazines)
Radio
Talk radio allows consumers to listen to views on political,
social, or sports topics. Consumers can interact and voice their opinions on issues.
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Broadcast and Cable Television
24 hour news channels cover stories in depth and break news instantly
Video presentation is more entertaining to the mass society
Internet
News consumers can seek out the stories that interest them
Consumers can interact and voice their opinions on issues
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1.7: Federal publishing policy:
Publishing was hitherto a protected sector. The country has now opened
the doors for international publishing companies to come in with equity
participation in varying degrees. The recently announce policy allows
foreign equity up to 74percent in non news- based publishing companies
in the country. On the news side, it is limited to 24 percent. Local
established publishing companies are restructuring their respective
businesses to accommodate foreign equity investment accordingly.
However, there is no clear policy defined for investment in directory andcustom publishing agencies in India. Directory publishing companies can
safely be 100 percent owned y foreign companies. In case of custom
publishing, since the titles are/ would be owned by Indian companies,
these companies technically would not be subjected to foreign investment
limitations.
Publishing overview:
The News & views publishing sector in India can be broadly classified
along general news dailies, business dailies, general news magazines,
especial interest magazines and B2B (trade) magazines.
The market of general news dailies is dominated by publishing groups like
Times of India, Hindustan Times, The Hindu and Anand Bazar Patrika in
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the countrys for regions of west, north, south and east. The Times of India
and Hindustan Times are engaged in a fierce fight to win the market leader
position in the north.
The India Today group enjoys almost monopolistic position in the general
English news Magazine category, with The Week from the south based
Malayala Manorama group coming a distant second. Except for The week,
the rest all is base in New Delhi- the political capital of the country.
In the non-English news & views publications category, three are several
publications in Hindi, Malayalam, Tamil, Bengali and Gujarati. How ever,
these are broadly confined to the different regions. With a reported 41
percent of Indian govts tax accruals coming from the countrys commercial
capital Mumbai, the major B2B publishing companies understandably are
based in Mumbai
B2B publishing in India is largely unorganized with the major industry and
trade publications being published by small publishers. The major national
publishing companies have forayed into B2B publishing. However, the
smaller and independent publishers still call the shots in there respective
niches.
In B2B category, the notable publishers serving the computer and software
section are cyber media in the north and Jasubhai Media in the west.
Times of India withdrew from this segment after a failure, while Indian
Express group has met with modest success with its weekly title Express
Computer. Apart from being unorganized, another peculiarity is that the
B2B category has virtually no non-English publications. Almost all of B2B
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publishing happens in English. India has a huge non- English h speaking
Trading community. However, there is no major magazine serving there
needs
More over, a majority of the B2B publications severely lack quality of
contents and production. Other categories like special interest, sports,
leisure and lifestyle have still not taken off on a large scale. There are a
handful of successful publications in segments lied women, cricket,
lifestyle & fashion and children.
1.8: International publishers in India:
Over the last few decades, when foreign equity was barred in India
publishing, international publishers signed licensing and content
syndication deals with Indian publishers. This is now equity participation.
Major India publishers are restructuring themselves to accommodate
international publishers, in accordance with the foreign equity laws.
Already, news of financial times taking up equity in the countrys secondlarges business and financial daily- Business Standard publishing
company have been reported.
BBC Magazines has also entered in to an MOU with the Times of India
group for a separate magazine publishing entity.
One existing route that is being explored aggressively now is licensing of
publication. However, a few licensing relationships have gone sour- the
most notable being Frugals licensing of this computer magazine CHIP in
the India markets. While CHIP was off them, the earlier publishing partner
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launched another magazine to fill in the void created by Chips absence.
The re launch of Chip with another publishing partner happened with
expected setbacks in circulation and advertising revenues.
New Delhis India Today group is aggressively pursuing licensing
relationships, having introduced cosmopolitan magazine, amongst
others, in the country. Magazines like LOfficie and Elle are also being
published through the licensing route. Though significant opportunities
exist in the different categories of publishing in India, inter national
publishers will be better off with there own/ independent research and
understanding of the India marketplace.
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1.9: Industry regulation:
Foreign investment in Indian print sector is governed by the Ministry of
Information and Broadcasting (MIB) regulations. The important features of the
regulations:
1. FDI and portfolio investments by FIIs are allowed up to a ceiling of 26% of
the total paid up capital
2. Equity held by the Indian shareholder must be at least 51% of the paid up
capital of the resultant entity
3. Publication of facsimile editions of foreign newspapers by Indian entities
(with and without foreign investment) is allowed provided the entities are
registered and incorporated in India.
FII investments and publishing of foreign newspapers in India were not
permitted until 2005 when laws were relaxed. Foreign papers are imported to
India, but because of the delay in their distribution, their appeal to readers is
limited. Relaxation of government regulation allowing foreign investment and
printing of foreign papers in India should contribute to unit circulation growth.
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CHAPTER 2
COMPANY PROFILE
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Company Profile:
The Students is a part of Shakthi Projects India Pvt Ltd, which is a diversified
group and has 4 different activities (business) under its belt. All the units were
started as partnership firms and later merged under one single name Shakthi
projects India pvt ltd, holding company.
1. Shakthi Industries
2. Comet Educational Solutions
3. Kombra Recruitment Services
4. The Students magazine.
2.1: SHAKTHI INDUSTRIES:
Shakthi industries is a production unit while all the other three are services.
Shakthi industries is a 15 year old company started by K Mahendran in the year
1994 which is into the production of rolling shutter leaves and tension springs.
The unit is in auto complex industrial area, sagar road, shimoga. Majority of the
finished goods are supplied within the district while for the rest they get orders
from neighboring districts. The organization structure is very simple at Shakthi as
there is only 3 levels. They do not follow a hierarchy system and still follow the
traditional industrial practices. They manufacture the best quality shutter leaves
for the lowest cost as they have modern machinery which minimizes wastage
and the processing time. They follow a common SLA with all their vendors. They
are planning to expand their market share and also enter new markets.
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COMET EDUCATIONAL SOLUTIONS:
Comet educational solutions (CES) is a professional training institute which offers
training to students to succeed in various competitive MBA entrance exams and
also involved in soft skills training. CES was started in 2006 in shimoga, its head
office. CES has so far trained 10 batches with very good results. It has started a
new branch in chickmagalore district. The business model of CES is, offering
coaching for various MBA entrance exams for a fixed course period.
They have a market share of 40% and their only competitor is a 8 year old
training institute which has got about 50% of the market share. The rest is shared
by the couple of small players in the market.
CES has so far trained more than 500 students. An indigenously developed
training programme they formulated started bringing in the results. Recognition
followed with more and more students from CES making it into the reputed B-
Schools across the state. They are planning to open new branch in hassan and
several other district head quarters in the state.
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sThe vision of CES is to provide quality coaching for the sub-urban and rural
students to take up various competitive exams at a very low cost.
CES has signed MOU with all the leading colleges in their operational area and
provide coaching to students within their college. All the faculties are guest
lecturers and they also have 2 permanent faculty members.
The following are the guiding principles they follow at CES. All of them at CES
consider these principles as supreme. They try to observe these principles both
in letter and in spirit at all times.
Provide highest quality education to students.
Give students more than what we promise them.
Charge very reasonable fees for all courses - without compromising on the
quality of inputs that we give.
Act in the best interests of students at all times.
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KOMBRA RECRUITMENT SERVICES :
find where you should be!
KRS is a 2 year old organization incorporated in the year June 2007, comprising
of 2 entities with multi site presence, focused to provide dedicated smart
solutions in the space of IT and BPO domains. They are a strong team of 60
people and still growing. They represent a team of bright experienced
professionals moving towards a common goal of achieving excellence and
beyond.
The range of solutions spans across fields such as Banking, Insurance,
Healthcare, IT enabled services, Biotechnology and Hospitality management.
The gamut of services include Strategic Consulting, Outsourcing and Program
Management, Business Process Outsourcing (BPO). They provide innovative,
time-bound solutions to their Customers. They proudly represent SEI CMMLevel 3 to 5 companies and have addressed smart staffing solutions to majority
of the blue chip companies. Their Customers include some of the most prominent
players in the industry. Customer Service and Continuous Support are key to
their success
Today, outsourcing is widely recognized as a strategic tool for success. Focusing
on core strengths and outsourcing peripheral activities can result in increased
efficiencies, increased productivity, and reduced costs.
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KRS helps organizations manage people, processes and technology to deliver
and sustain value. Through our solutions delivery centers and the relationships
with our solutions partners, we offer a comprehensive solution that addresses
most outsourcing challenges today. The consulting services to support the
Corporate Information Factory Infrastructure Development and Program
Management are delineated below.
Start-up Planning
Scope Definition and Project Planning
Team Participation and Mentoring
These services can be applied to the entire Corporate Information Factory or just
to the data warehouse, operational data store or data mart.
Start-up Planning
Many times, a company simply does not know where and how to get started with
its strategic decision-support project. It may be faced with questions such as:
"What is the problem we are trying to answer?"
"How do I get the buy-in needed to support my project?"
"What is the priority of the possible projects or problems?"
"What is a reasonable scope?"
KRS offers a one-day facilitated session to help enterprises struggling with these
and other fundamental questions. Our facilitators are trained to draw out the
answers to these difficult questions, synthesize conflicting inputs, and derive the
steps needed to go forward. From the session output, the Information
Technology manager can proceed with confidence to the next steps in the data
warehouse project. In addition to the above session, the consultant can provide
the data warehouse project manager with a Scope Document template and
explain each of the document sections to the data warehouse manager.
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Major Deliverables
Knowledge transfer
Data Warehouse Start-up Report
Employee Assessment & Selection:
They provide a wide array of assessments to validate candidate skills and
ensure a good fit between the client and the employee, which leads to higher
employee retention rates. The recruitment process has become increasingly time
consuming as employers are inundated with job applicants who come to them
through online job boards and recruitment agencies. It enables the Human
Resources department to focus on other, more strategic priorities, knowing that
they can rely on us to find the right people.
We find the right people to help you increase flexibility and maximize
performance; individuals, teams full-time and part-time, permanent or temporary
staff. Quickly and when you need them fitting in your organization's structure and
culture. they can provide short or long-term support giving customers the
flexibility of staffing up or down as the business demands
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Training
They offer a wide choice of training and development solutions that help your
employees, to improve their skills that will help them to succeed in the dynamic
work environments. Growing your talent pool in an environment of increasing
mobility requires a change in traditional mindsets around retention, loyalty and
investment in career development. They offer ready access to training and a
new approach to measuring and managing talent at all levels. As the skills
required in today's working world change faster then ever before, people need
quick and easy access to training, when and where they need it.
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THE STUDENTS
Introduction:
The students is a social magazine, dedicated to the exchange of information
between students with an interest in just about anything. The magazine has
motivational messages and covers topics that focus on college, career, finance,
health, lifestyle and fashion. The students is the right place for students who are
looking for fun and interesting material to help through their college life.
Most of the sections are entirely dedicated to students as they believe that
communication between the members of the young generation is essential for
their further professional development. One can express their opinions, share
their experiences and help to build a community that will result in a constructive
exchange of knowledge. Students are welcome to participate and they can find
several interactive ways to do it here.
The Students is one of its kind magazine where the focus is to connect and
unite the student fraternity and be their voice, give them a right platform to realize
their dreams, build a wide and powerful network which would help them to reach
their goals.
VISION:
Our vision for this magazine is our desire to help the students and create a
platform for them to hone their skills. Our Magazine is a tool designed to inform
and unite Students from all over the place and thus bringing to light the zest and
vibrancy they possess.
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Reason for Shakthi projects India pvt ltd to enter magazineindustry ( print medium)
Market Entry:
The entertainment and media industry has benefited significantly from Indias
liberal investment regimes. The print medium, in particular, has become one of
the favorite segments for overseas investors with maximum overseas investment
within this industry. Joint ventures and licensing of titles from international
publishers are daily coming to the newsstands and local publishers are also
talking to each other to start joint publications.
In this industry, 100 percent foreign direct investment (FDI) is now allowed for
non-news publications and 26 percent FDI is allowed for news publications. India
now permits the printing of facsimile editions of foreign journals. This policy is
helping journals save on the cost of distribution while effectively servicing the
Indian market.
Over the last year, in order to cater to evolving reader interest, the Indian
newspaper and magazine industry has seen several cooperative efforts with
foreign publishers as follows:
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Overseas publication Indian partner
Financial Times (U.K.) Business Standard
Haymarket Publishing (U.K.) for
Autocar
Sorabjee Communications
Maxim (U.K.) Media Transasia (license agreement)
Reed Business Information (51:49
joint venture)
Infomedia India (formerly Tata
Infomedia)
Independent News and Media
(Ireland)
Jagran Prakashan (26 percent owned
by overseas partner
Newsweek Outlook Group (for facsimile edition)
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In addition, several other specialty magazines with international collaborations
have or will be launched in India, as follows:
Marie Claire magazine was launched in partnership with the Outlook
Group.
Info media India launched UKs gadgets magazine T3 under a licensing
agreement.
Wolters Kluwer announced its plans to get into the business of printing
and publishing scientific journals and magazines in India.
UK based publishing company Parragon formed a joint venture in India for
launching 250 books ranging from childrens to reference books.
The Conde Nast group of the United States has decided to bring its two
best known magazines, Vogue and Glamour, to India through a 100
percent subsidiary.
The Time Warner group-owned Fortune announced its plans for
o publishing in India
Cambridge University Press acquired 51 percent of Foundation Books
Private Limited
Another major deal took place in 2006 when Warburg Pincus, through its affiliateCliffrose Investment, bought into in a local publishing house Dainik Bhaskar.
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2.5: Growth opportunities:
Low advertising penetration in India:
Indian media is under-penetrated compared with the developed markets. Total
advertising spend in India is only 0.34% of GDP, vs. 0.8% in Japan, 0.6% in
Singapore and 1.3% in the US. Even developing markets, such as China
(0.5%) and Malaysia (0.9%) have higher advertising-to-GDP ratios than India.
Low advertising penetration, coupled with strong GDP growth and rising
consumerism, are likely to drive strong growth for advertising in India.
More press offerings
Many Indian publishers are trying to increase their press offerings. Jagran
Prakashan has started two new newspaper formats: I-Next and City Plus, and
has expanded geographically in last two-three years to other Hindi-speaking
areas. Deccan Chronicle is trying to gain a stronghold in south India. It entered
the Chennai market in March 2005 and is planning entry in Bangalore in early
2008. We believe, increasing press offerings is a good move since these
opportunities leverage these companies publishing experience, existing
advertiser relationships, and established distribution networks. Also, more
publications can help woo regional or national advertisers and act as a defense
against competing press.
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Alternative media
As advertisers look for more ad-spend efficiency and seek out more effective
ways of reaching their target audience, we expect the significance of alternative
media to increase. We believe there is a lot of opportunity for publishers in
alternative media such as out-of-home and events management, which will
enable them to leverage their existing relationships with advertisers and grab a
greater share of the advertising pie.
Indias out-of-home advertising (OOH) market at Rs10b is highly unorganized
and fragmented due to lack of regulation. It is dominated by small local
players, which typically directly market these sites to advertisers. Though the
market size of OOH advertising in India at Rs10b is small, it stands at 6% of
the total advertising spend in India, which compares favorably with global
standards. Globally, OOH advertising spend is 5% of total advertising.
According to FICCI PWC forecasts, OOH advertising is set to grow at a CAGR of
16.5% till 2011E. The live entertainment industry/events management industry is
worth Rs9.4b and is expected to grow at a CAGR of 18.6% to Rs22b from 2006-
11. Corporate events form a significant portion of the events management
industry.
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2.6: Print market growth drivers:
1. Rising incomes and improving literacy
There is a direct link between literacy and income levels, especially in
marketslike India. People reading newspapers are literate, which means a
highercorrelation with higher income levels. This is an attractive target
audiencesegment for virtually all advertisers. Also, in lower income segments
print-media penetration is still low, and rising incomes and literacy rates are likely
to drive growth of the countrys print media. The industry estimates 300m
literates in India still do not read newspapers, presenting a growth opportunity for
publishers.
2. Emergence of new categories as big advertisers
High growth industries such as real estate, automobiles, financial services
andretail chains are becoming increasingly dependent on print media to
reachtarget audiences. This is based on its cost effectiveness, longer retention
and broad base.
3. Migration to color advertising
Emergence of new fast growing industries like retail, real estate,
financialservices, etc, and availability of good quality newsprint and augmentation
of color printing capacities by some of the large publishers has led to an
increasein demand for color advertising. Color advertising rates are typically at a
30-50% premium over black & white ad-rates. A migration towards increased
color advertising not only improves adyields and profitability for publishers, but
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also bodes well for the print industry as a whole as it expands the total revenue
pie. The companies that we are focusing on in this report, Jagran Prakashan and
Deccan Chronicle already report a higher share of ad-revenues coming
fromcolor. Color ads contribute to 33% and 37% of Jagran and DCHL's
advertising space, respectively.
4. Print has 47% share of advertising pie
Over the last decade, increasing penetration of cable and satellite TV has shifted
market share from newspaper advertising towards broadcasting. Thistrend,
however, seems to have stabilized over the last few years. Strong growth insectors such as retail, real estate, telecoms, and financial services has led
companies to target penetration in Tier II Tier III cities. In these markets, local
print advertising is an effective means of communication, with
positiveimplications for print sector growth
2.7: Market Issues & Obstacles:
The Copyright Act 1957 governs copyright protection in India. The basic features
of this Act are in harmony with the provisions of the two international conventions
on copyrights: the Berne Convention (1886) and the Universal Copyright
Convention (1952). India has been a member of both of these conventions since
its independence in 1947.
The Act has undergone three important changes since its enactment in 1957.The Act was substantially amended in 1983 and 1984 and its provisions were
updated to keep in step with the technological developments and to afford
effective protection of the publishers rights. The main thrust of the 1983
amendment was to take advantage of concessions for instructional purposes
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provided in the revised Paris Text of the Berne Convention and the Universal
Copyright Convention in favor of the developing countries. In 1984, the Act was
amended with the specific purpose of enhancing penalties for infringement of
copyrights in order to combat large-scale piracy of copyright protected works. In
1987, the Indian Government set up a working group to study the provisions,
keeping in view the developments in communication technology. The group also
had the mandate to examine why the stringent anti-piracy provisions
incorporated in 1984 amending Act had not worked effectively. They developed a
comprehensive bill enacted as the Copyright (Amendment) Act, 1994 that came
into force in May 1995.
The Act provides: (1) A statement of works which will enjoy the protection of thelaw; (2) a definition of the person who shall enjoy such protection; (3) a statement
of the nature and the extent of protection; (4) assignment of the copyright; (5)
legal remedies available to a copyright owner for enforcing his rights; (6) a list of
exceptions outside the purview of copyright; and (7) statutory arbitration in cases
of dispute.
For legal remedies, the Act provides a dual course of legal options to the
aggrieved party: (1) through the Registrar of Copyrights and the CopyrightsBoard and (2) through the courts. A person whose copyright is violated can
institute necessary civil and criminal proceedings in the appropriate court in India.
Although laws to protect intellectual property (IP) rights are also now in place in
India enforcement of these laws at local levels needs drastic improvements. In
addition to the protection provided by the law, publishers have also started taking
their own steps to protect their IP. A recent example is Penguin Books India
(publishers of the Harry Potter series) who have hired a legal team to prevent
piracy of their new books. Vigilance cells were set up around the country to
ensure immediate action, should a case of piracy be reported. In addition, the
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services of leading intellectual piracy investigators have been retained to keep a
watch on known offenders and pirate business locations.
www.thestudentsmag.com
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THE STUDENTS PROFILE
3.1: Introduction:
The students is a social magazine, dedicated to the exchange of
information between students with an interest in just about
anything. The magazine has motivational messages and covers
topics that focus on college, career, finance, health, lifestyle and
fashion. The students is the right place for students who are
looking for fun and interesting material to help through their
college life.
Most of the sections are entirely dedicated to students as they
believe that communication between the members of the young
generation is essential for their further professional development.
One can express their opinions, share their experiences and help
to build a community that will result in a constructive exchange
of knowledge. Students are welcome to participate and they can
find several interactive ways to do it here.
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The Students is one of its kind magazine where the focus is to
connect and unite the student fraternity and be their voice, give
them a right platform to realize their dreams, build a wide and
powerful network which would help them to reach their goals.
VISION:
Our vision for this magazine is our desire to help the students andcreate a platform for them to hone their skills. Our Magazine is atool designed to inform and unite Students from all over the place
and thus bringing to light the zest and vibrancy they possess.
Origin:
Two brothers by name Sumith and Sujith came out with the concept of an
exclusive student magazine which would act as the voice of student fraternity
and help students bringing to light the zest and vibrancy they posess. They
named their new product as The Students
The Company was incorporated on April 2009 under the Indian Companies Act,
1956 and has its Registered Office at , BTM II Stage, Bangalore- 76. The
Company a part of Shakthi project India pvt ltd which is owned and managed by
Mr.K. Mahendran
The group has analyzed the ever-changing perception of customers and is
striving sincerely to provide value to its readers. Hence along with core
competence it satisfies the needs of its readers with innovative layouts, designs,and useful supplement news in its publications.
3.2: Business Model:
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Publication of students magazine catering to all sections of youth interests.
Business model of our magazine would follow the lines ofsubscription model,
where a customer must pay a subscription price to have access to the
product/service. Thus, a one-time sale of a product can become a recurring sale
and can build brand loyalty.
For our website (www.thestudentsmag.com) we follow a freemium model
where we provide content for free, but restrict access to premium features (for
example, archives) to paying subscribers and also attract advertisers
3.4: Market Potential for the Product:
There are about 1400+ registered magazines in India ( source RNI ) but, our
magazine, The Students is perhaps the first one which is exclusively meant for
students, and in its true sense is a magazine By the students For the students
and Of the students
An overview of Bangalores Student market:
Course Seats per year
( Minimum)
Course period Total No of
Students
( Approx)
Engineering : 35000 per year 35000 x 4 1,30,000
MBA 15000 per year 15000 x 2 30.000
Medical 2000 per year 2000 x 5 10,000
Technical * 20000 per year 20000 x 3 60,000
Management 5000 per year 5000 x 3 15000
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Others* 5000 per year 5000 x 2 10000
Exec and Distance 10000
TOTAL 2,65,000
3.4: MANAGEMENT PRINCIPLES:
To lead and operate an organization successfully, it is necessary to direct and
control it in a systematic and transparent manner. The success can result fro
implementing and maintaining a management system that is designed to
continually improve the performance while addressing the needs of all the
interested parties.
Eight Quality Management Principles have been identified by The Students
publications that can be used by the Top Management in order to lead the
organization towards improved performance.
1) Customer Focus
The Students depend on their customers and therefore should
understand current and future customer needs, should meet customer
requirements and strive to exceed customer expectations (Customer
delight)
2) LeadershipLeaders establish unity of purpose and direction of the organization. They
should create and maintain the internal environment in which people can
become fully involved in the achievement of organization objectives.
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3) Improvement of People
People at all levels are the essence of an organization and their full
involvement enables their abilities to be used for the organizations
benefit.
4) Process approach
A desire result is achieved more efficiently when activities and related are
managed as a process.
5) System approach to Management
Identifying, Understanding and Managing inter-related processes as a
system contributes to the organizations effectiveness and efficiency in
achieving its objectives.
6) Continuous Improvement
Continuous improvement of organizations overall performance should be
a permanent objective of the organization.
7) Factual approach to decision making
Effective decisions are based on the analysis of data and information.
8) Mutually beneficial supplier relationships
An Organization and its suppliers are interdependent and a mutually
beneficial relationship enhances the ability of both to create value.
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3.5: ORGANIZATIONAL STRUCTURE
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Board of
Directors
CEO COOEditor in
chief
Marketing
executive
(Ads)
CRM
Technical
Head
Executive
Subscription
Student
Jockey
Free LancersReporters Sub Editors
reporters
SPOCs
Coach
Sales
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Production
Department
Photo Scan Advertisement Internal AgencyNews Sources
Editor
Packing
Delivery sub
point
vendors
End user
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3.6: ADVERTISEMENT DEPARTMENT:
Introduction:
Scheduling the advertisements to be published is computerized using
software package which was earlier been done manually. This package
takes Care of all the major aspects of advertisement scheduling. The
objective of this system is to register all the release orders and to capture all
necessary data for advertisement billing, reports and other information
system.
Rules and Regulations:
Advertisements must comply with :
a) Our Code of Standards
b) State Laws
c) The Rules as stipulated in the Code of the Indian Newspaper Society.
We stand indemnified against claims arising directly or indirectly from
the publication or non-publication of an advertisement.
We endeavor to publish advertisements on schedule; but the dates ofpublication cannot be guaranteed.
We reserve the right to advance or postpone the date of release by a
week either way albeit after prior intimation.
We may at our sole discretion edit, classify, reject and choose to omit,
suspend or change the position of any advertisement.
Advertisements are accepted in good faith, but we cannot accept
responsibility for their veracity, delay, error, omission in publication,
forwarding replies and shrinkage in production etc.
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We reserve the right to revise rates and terms without issuing prior
notice. In the event of any national, state or local levies being imposed on
printing materials, such taxes will be payable by the advertiser.
Release orders received at incorrect rates will be booked at the
applicable tariff in force.
Irrespective of the rates mentioned in the release order, the rates
applicable to the category of ad released would be charged and payable.
All release orders must be accompanied by advertisement materials
before the deadline as specified under material specification in the rate
card. If in exceptional situations a confirmation is required, on the basis of
a letter or release order without accompanying material, the agency/clientwill have to boldly inscribe the legend, 'RATE CATEGORY AS
DETERMINED BY YOU IS ACCEPTABLE', on both the letter and R.O.
Rate as applicable on the insertion date will apply irrespective of the
date of booking.
All ads falling in a package should be placed through a single release
order.
Written instructions for cancellation of B&W ads must be received
within the following time span:
Publication / PositionTime Span for Cancellation
Local Editions Other Editions
Magazines 2 weeks ---
In all release orders, insertions having multiple publications/editions
should be consumed within the time specified.
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Advanced bookings for solus position advertisements need to be
reconfirmed by the agency at least 4 days prior to the deadline for the
publication. Failure to do so authorizes us to cancel the booking.
These conditions are over and above any specific agreement that may
be set forth between our Space Marketing Department and the
advertisers.
Overseas recruitment agents should disclose their recruitment license
number in the material.
We charge 25% extra on display rates for political and election ads.
For financial ad packages where financial rates are not mentioned the
corresponding display rate plus 25% will be applicable.
25% less on financial rates for audited/ UN audited financial results,
Chairmans speech, and allotment of issue, prospects, balance sheet,
issues opens/closes and curtain raiser ads.
Advertisers submitting their material in a CD (compact disc) must
ensure that the CD does not contain any other material other than what is
relevant for the publishing of the advertisement. Material submitted in
floppy will not be accepted.
Advertisers must enclose a printout of the material when it is submitted
in a digital format. For a colour material colour printout has to be provided.
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3.7: QUALITY
Responsibility:
Quality is not just the responsibility of one person in the organization. Everyone
involved directly or indirectly in the production of an item or in the performance of
a service is responsible.
The primary responsibility of the quality Department is to have in place the formal
system that continually surveys the effectiveness of the quality Philosophy of the
company. The Quality team thus audits the various departments and assists
them in meeting their responsibility for producing a quality product.
Role:
1) Defect Prevention
a. By Setting Standard
Standards are set as per certain Quality systems . The same is
made available in Quality manuals.
b. Ensuring Adherence of the Standard
Periodical audit of the system standard will be conducted to check
the compliance of the standard.
c. Corrective and Preventive action
Every complaint will be thoroughly investigated by quality
department and its origin and reason. Necessary corrective and
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preventive action will be taken in consultation with the concerned
departments.
2) Defect Detection
a. By gathering data constantly on occurrence of defect.
b. Every job will undergo thorough inspection as per the inspection plan set
at each stage of operation and recorded if defect is observed.
c. Defect seen on the copies received from centres will be sent back to the
centres after Quality monitoring duly mentioning defects and corrective
action required.
d. Monthly Reports will be generated to understand the status and
performance of the center as regards to quality.
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HUMAN RESOURCE DEPARTMENT
3.8: HR POLICIES OF THE COMPANY
The Students work place attracts, energizes and retains the finest talent. The
company,
Continuously strive towards working with a multifaceted and talented
workforce that will bring different perspectives to the table.
Provide an even-handed opportunity for individual development and
advancement based on merit.
Attract, develop and retain versatile achievers, regardless of their
nationality, and provide them with the resources to bring out the best in
them.
Involve employees and their families in developing a network of talented
people for creative work and a long-term relationship.
Build an organization that is continuously learning and changing to suit the
dynamic business environment.
Develop and nurture leaders who shall bring out the best in themselves
and their teams.
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Promote the spirit of teamwork in the workplace - innovation is a process
that needs the contribution of many.
Working Environment:-
The Students work environment values creativity. They believe in teamwork,
delegation of responsibility, competitive challenges and growth. As they grow,
they make it a point to celebrate their successes, large and small, with theirpeople, who have made these successes possible.
Man Power Forecasting:
Recruitment:
It is the process of finding and attracting capable applicants for employment. The
process begins when new recruits are sought and ends when their applicants
from which new employees are selected. Purpose of the recruitment is to build a
pool of applicants. Recruitment represents the first contact a company makes
with potential employees.
For recruitment the company prefers both internal and external sources of
recruitment. But mostly the company prefers to have external sources that too at
the executives, trainees etc. as these are entry level for the company .So they
cant go for internal. The external sources which are followed by the company
Advertisement, Campus recruitments, and walk INS .The major internal sources
include promotion of employees, employee referrals, and previous applicants. At
the lower level external source is preferred.
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The main reasons for the preference of external sources are that the company
will have the benefit of new skills, new talents and new experiences. The
company frequently recruits people at lower levels and rest most of them
depends on the vacancy of the company. The qualification for recruitment differs
with the post. The company prefers students wit or without MBA.
Selection:
Selection is the process of picking individuals with requisite qualifications and
competence to fill jobs in the organization.
The selection process commence with preliminary interview followed by a test
i.e., aptitude test and if the applicant successfully qualifies in that test, he will
have a final interview. The interview method the company usually uses is panel
interview. Then if the applicant gets selected he will be given the appointment
letter.
Orientation:
It is designed to provide a new employee with the information he or she needs to
function comfortably and effectively in the organization.
The Students believe very much in induction program. As soon as employee
joins the company he is given the general information about the company and its
product profile and the daily work he has to do. In orientation program they are
told about the physical facilities, company policies, rules, pay scale and other
benefits, which he is going to derive out of the company. Then the major thing is
introduction of the employee to his trainer, co-worker, co trainees and his
superiors. Then the employee is told about overview of job, job objective and to
which other jobs he is related to i.e. in which other things he can involve.
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The company organizes 3 months product based induction for all employees.
The students has a very friendly working environment. the students believes
in teamwork, delegation of responsibility, competency challenge and growth.
Training and Development:
Training refers to the imparting of specific skills, abilities and knowledge to an
employee. All the employees joining the company will have to undergo training.
The duration differs according to posts. Training is compulsory for all new
employees. The old employees also have some training programs conducted in
different fields. If some employees lack in some field he is given a special
training. The methods used by the company are: Initially mix of classroom and on
the job training i.e. for all the new employees. Later on role-plays, case studies,
lecture, business games, etc.
Employee Development:
A motivated employee is a creative one. With this in mind, the students invests
significant resources in employee development and in providing a constructive
work environment, which is key to enhancing employee contribution.
LDP - The Leadership Development Programme
The Leadership Development Programme (LDP) is a part of the students talent
management programme. The Companys top executives are part of this
process, which involves workshops on company strategy and values, 360-degree
feedback and development of skills. Every individual in the Leadership Group
prepares his/her Individual Development Plan (IDP), which is discussed with the
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CEO and the COO. Based on the IDP, structured development programmes are
charted out including training, job rotation and special projects. The programme
also includes formal methods of assessing leadership competencies and
providing career growth for senior executives.
MDP - Management Development Programme
The Management Development Programme (MDP) is also part of the talent
management initiative. An annual programme, it helps identify leaders. MDP
creates a pool of talented employees who are high performers in their present
position and also have the potential to handle challenges and greater
responsibility. MDP creates a career path for promising executives by offering
options for growth and development, besides opportunities for moving up the
corporate ladder.
Performance Appraisal:
It is the systematic evaluation of the individual with respect to his or her
performance on the job and his or her potential for development.
The company gives very high importance to Performance Appraisal. For
performing appraisal the basis on what they are going to be appraised is
previously informed as the employee and boss both the goals to be achieved and
the parameters on which they will be evaluated. Some of the parameters on
which they evaluate the employee are: attitude towards work, quality of work,imitativeness, and performance against set targets.
Remuneration:
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Compensation is fixed for the employee on the basis of, both experience and
knowledge. But much importance is given to knowledge of the employees to fix
remuneration. More qualified will be paid more in the initial stages i.e. MBA
qualified employee paid more than other graduates and later on after experience
in the field the remuneration is fixed on the basis of performance.
Incentive and bonus are given to employees that are performance based it is
called Payments by Result
Benefits and Services:
The benefits and services which the company provides are medical allowance,
leave encashment, LTC (Leave Travelling Concession), insurance, loans and
trophies, certificates and letters of appreciation are awarded to the outstanding
employees. Employees are encouraged for studies i.e. education as continuous
learning is must in this competitive world. For the higher-level authorities they
provide bonus which is based on performance and stock options (ESOPs) etc.
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3.9: SWOT ANALYSIS
STRENGTH
1. One of its kind product.
2. Exclusive magazine for students
3. No competitors
4. Young, Aggressive and Spirited team
WEAKNESS
1. Low Promotional Methods adopted
2. Lack of experience
THREATS
1. Open for new and Big players
2. Rapid changes in market expectation.
3. Rapid duplication strategies by competitors
OPPURTUNITIES
1. Has got a very response in the market and can exploit
the market to a greater extent.
2. Can introduce the product to many other territories.
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PRODUCT PROFILE:
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www.thestudentsmag.com
3.1(a): Product Profile: The Students
The Students is a monthly social magazine, dedicated to the exchange of
information between students with an interest in just about anything! The
magazine has motivating messages and covers topics that focus on college,
career, finance, health, lifestyle, fashion.If you're looking for fun and interesting
material to help you through your college life, you've come to the right place.
Most of the sections are entirely dedicated to students as we believe
communication between the members of the young generation is essential for
their further professional development. One can express their opinions,
share theur experiences, and help to build a community that will result in a
constructive exchange of knowledge. Students are welcome to participate
actively as they can find several interactive ways to do it here!
USP:
By the students, for the students and of the students.
No middlemen ( Direct sales )
Information plus Entertainment
Description:
A type of periodical that is financed by advertising, subscriptions and newsstand
sales.
Bound publications with a soft cover
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Higher quality and longevity than newspapers
Printed in full color on coated paper
Segmented into two categories Information and Entertainmen
3.2(b): Magazine Contents:
Campus Bulletin
Shout Box
Entrepreneur Interview: Young Gun
Celebrity Interview
Politician Interview: Netabol
Khel-mail
MBA News
Finance News
Fashion & Trends: The Big F
FT Your guide to the rules of love
Welcome abroad
Beauty secrets
college gossips-
student model-
calendar of events
jokes
3 min chef-puzzles-
gender wars-
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