PROJECT REPORTON

RELATIVE ANALYSIS TOWORDS DEGREE OF CUSTOMER SATISFACTION

LUMBINI BEVERAGES PVT. LTD.

HAJIPUR BIHAR

SURVEY AREA-BHAGALPUR

SUBMITED BY

ARVIND KUMAR

EN. NO. –EIILMU/SK/RG/0708/011

YEAR – 2008-10

IN PARTIAL FULFILMENT OF THE

MASTER OF BUSINESS ADMINISTRATION

EIILM UNIVERSITY

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JORETHANG SOUTH SIKKIM

INDEXCONTENT PAGE NO

ACKONOWLEDGEMENT i

COMPANY CARTIFICATE ii

INSTITUTE CARTIFICATE iii

PERSONAL PROFILE iv

PREFACE v

DECLERATION vi

CORPORATE PROFILE 1-10

MISSION & VISION

PERFORMANCE WITH PURPOSE

QUALITY POLICY

ORGANIZATIONAL VALUES

COMMITMENTS

BOARD OF DIRECTORS

AROUND THE WORLD 11-11

HISTORY OF PEPSICO 12-24

PEPSICO IN INDIA 25-27

PARTNER

PEPSICO’S BUSINESS OPERATION DIVISION 28-31

BEVERAGES

SNACKE FOODS

RESTAURENTS

FINANCIAL INFORMATION 32-35

PRODUCTS & BRANDS 36-42

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ABOUT THE SOFT DRINKS 43-45

THAT’S IN SOFT DRINK

MANUFACTURING PROCESS 46-47

SLOGANS 48-51

ADVERTISEMENT 52-53

RELATIVE ANALYSIS TOWARDS

DIGREE OF CUSTOMER SATISFACTION 54-63

MARKETING MANAGEMENT

PEPSICO’S MARKETING STRATEGY

BUILDING CUSTOMER VALUE, SATISFACTION & LOYALTY

CUSTOMER VALUE & SATISFACTION

TOTEL CUSTOMER SATISFACTION MASUREMENT TECHNIQUES

INFLUENCE OF CUSTOMER SATISFACTION

TIPS FOR RECOVER CUSTOMER GOODWILL

CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

ASQ SURVEY

CUSTOMER SATISFACTION SURVEY AND ANALYSIS 64-69

SURVEY AREA BHAGALPUR CITY & FRING

AVAILABLE PRODUCT IN BHAGALPUR

PRODUCT PRICE

SCHEEM

COMAPRISION BETWEEN PEPSI & COKE PRODUCTS 70-70

AREA FOR DISTRIBUTION OF PEPSI PRODUCT 71-71

SURVEY

FINDING RESULTS76-80

QUANTITYWISE MARKET SHARES

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TECHNIQUE INVOLVED IN DEFINING PROBLEM 81-82

PEPSI VS COKA-COLA 83-85

TECHNIQUES FOR SALES PROMOTIN 86-87

SWOT ANALYSIS 88-91

RECOMMENDATIONS 92-93

BIBLIOGRAPHY 94

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ACKNOWLEDGEMENT

The summer project at PEPSICO, IN BHAGALPUR has been an enriching the experience the learning

of the project will go a long way enabling me to future endeavors. No project sees the light of the day

without the help of certain individuals. I would like to express my sincere gratitude to people who were

instrumental in making this project possible.

I would like to thank Mr. N. K. PRASAD ( Manager-H R D) for giving me the opportunity to do the

project with PEPSICO, in Bhagalpur.

I would like to acknowledge the immense help and assistance of Mr. Arun Kumar Pandey

(TDM Bhagalpur), Mr. kamlesh Yaddav(C.E.)and Mr. Santosh kumar (C.E.)whose timeless efforts

were invaluable in the completion of this project, for providing professional knowledge and assistance

without which this project would not have been a success.

It was a great learning experience and I would like to appreciate Pepsico Team of Bhagalpur for their

excellent work environment facilities.

I would like to thank COL.Alok Bhandri, Registrar(EIILM UNIVERSITY)

and Pro.A.K.Banergee and all my faculty members for their kind support during tenure of my project.

ARVIND KUMAR

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COMPANY CARTIFICATE

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EIILM UNIVERSITY SIKKIM

CERTIFICATE

This is to certify that Mr. ARVIND KUMAR student of EIILM,UNIVERSITY S.SIKKIM has successfully

completed the project work titled “RELATIVE ANALYSIS TOWARDS DEGREE OF CUSTOMER

SATISFACTION”with the company “PEPSICO INDIA.(UNDER LUMBINI BEVERAGES PVT.

LTD.HAJIPUR)”. In partial fulfillment of requirement to the award of M.B.A, MARKETING(Major)and

Finance(Minor) Specialization prescribed by the EIILM UNIVERSITY ,SIKKIM.

This project is the record of authentic work carried out during the academic year 2008-2010.

Internal Project Guide. Registrar(EIILM UNIVERSITY)

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Resume Arvind Kumar

To be able to excel at my work with of my efforts in achieving the organizational goals through my abilities based on continuous learning and to be able to grow with a progressive organization.

M.B.A (Pursuing 2008-2010) from EIILM UNIVERSITY, Jorethang (S.Sikim) Diploma in Russian from B.H.U, Varanasi (U.P.)

Fresher

B.A. (Hons.)Geography (Hons.), First Div. From B.H.U. Varanasi, (U.P.) in 2007.

10+2 (2004) (Art group) Board :First Div. (U.P. Board)

10th (2002) Board :Second Div. (U.P. Board)

I have completed project in EIILM University, Jorethang, S.Sikkim on topic EQUITY-BRAND (EVOLUTION OF BRAND FROM STOCK MARKET) under H.O.D.(Management Dept.) Mr. Binay Chettri.

I have done my summer project successfully on the topic “RELATIVE ANALYSIS TOWARDS DEGREE OF CUSTOMER SATISFACTION” in PEPSICO INDIA,Bhagalpur,

Bihar.

Attended National Seminar In The Future Of India Lies In BANARES Or Banglore Held by

B.B.C. News Crporation in B.H.U. Varanasi (U.P.) in 2006.

Attended N.S.S. Camp in B.H.U. Varanasi , (U.P.) in 2006

Certificate Course in Yoga B.H.U. Varanasi , (U.P.) in 2006

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Career Objective:

Education:

Project Work:

Professional Qualification:

Work Exp:

Award & Achievements in educational life:

PERSONAL INFORMATION:

Strength:I am a task oriented person, adjusting with nature with a managerial quality.

Weakness:I am an emotional person.

Goal:To be a respective & successful businessman justicelly & fairly.

Date of Birth : 18th June 1987Nationality : IndianMarital Status : UnmarriedFather’s Name : Mr. Jeet Bahadur YadavHobbies : Traveling, Meeting people, Reading Business magazine, &

Management books and Face reading. Languages Known : English, Hindi, Napali, Russian .Correspondence Address: EIILM University, Jorethang, S.Sikkim Pin.-737121Permanent Address : Vill+ Post- Kadanpur, Khonjya ,Faizabad U.P.224128

Arvind kumarMobile: +919832588711, +919932302303arvind.rinku@yahoo.com

PREFACE

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CONTACT INFORMATION:

As an integral part as curriculum all M.B.A a participant are required to undergo a practical summer training in any industry for 6 to eight week’s period. The main objective of this training is to supplement theoretical knowledge with exposure to practical operator of an organization or industry. Candidate tale much help from this training when he get the job after completed the curriculum in this training candidate get the better opportunity to in meet the Retailer conjurer, whale sellers dealer by which candidates gain more and more information about the market. By this practical Experience candidate confident level is improved. Consequently we can say this training provide better understanding of all functional areas of management skills.

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DECLARATION

I am, ARVIND KUMAR, hereby declare that this project is the record of

authentic work carried out by use during the academic year 2008-10and

has not been submitted to any other university or institute towards the

award of any degree.

ARVIND KUMAR YADAV

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“I want people to look at PepsiCo and

think of it as a model of how to conduct business… be call it….

“PERFOREMANCE WITH PURPOSE”

- INDRA NOOY

CHAIRMAN&C.E.O. PEPSICO

Indra Krishnamurthy Nooyi ;(born October 28, 1955 in Chennai, Tamil Nadu, India) is the Chairman and Chief Executive Officer (CEO) of PepsiCo, one of the world's leading food and beverage companies. On August 14, 2006,

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Nooyi was named the successor to Steven Reinemund as chief executive officer of the company effective October 1, 2006. On February 5, 2007, she was named Chairman, effective May 2, 2007. Forbes magazine ranked Nooyi third on the 2008 list of The World's 100 Most Powerful Women. Fortune magazine has named Nooyi number one on its annual ranking of Most Powerful Women in business for 2006, 2007 and 2008. In 2008, Nooyi was named one of America's Best Leaders by U.S. News & World Report.

Early life and career

Indra Nooyi was born into a Tamil family. She completed her schooling from Banasthali High School, Kathmandu. She received a Bachelor's degree in Chemistry from Madras Christian College in 1974, and earned an MBA at the Indian Institute of Management in Calcutta. Beginning her career in India, Nooyi held product manager positions at Johnson & Johnson and textile firm Mettur Beardsell. She was admitted to Yale School of Management in 1978 and earned a master's degree in Public and Private Management. Graduating in 1980, Nooyi started at The Boston Consulting Group (BCG), and then held strategy positions at Motorola and Asea Brown Boveri.

In addition to being a member of the PepsiCo board of directors, Nooyi serves as a member of the boards of the International Rescue Committee, Catalyst and the Lincoln Center for the Performing Arts. She is a Successor Fellow of the Yale Corporation and member of the Board of Trustees of Eisenhower Fellowships, and currently serves as Chairman of the U.S.-India Business Council.

In 2007, she was chosen as a recipient of the Padma Bhushan award by the

Government of India. In 2008, she was elected to the Fellowship of the American

Academy of Arts and Sciences

P epsiCo Executive

Nooyi joined PepsiCo in 1994 and was named president and CFO in 2001. Nooyi has directed the company's global strategy for more than decade and led PepsiCo's restructuring, including the 1997 divestiture of its restaurants into Tricon, now known

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as Yum! Brands. Nooyi also took the lead in the acquisition of Tropicana in 1998, and merger with Quaker Oats Company, which also brought Gatorade to PepsiCo. In 2007 she became the fifth CEO in PepsiCo's 44-year history.

Business officials rave at her ability to drive deep and hard while maintaining a sense of heart and fun. According to BusinessWeek, since she started as CFO in 2000 , the company's annual revenues have risen 72%, while net profit more than doubled, to $5.6 billion in 2006.

Nooyi was named on Wall Street Journal's list of 50 women to watch in 2007 and 2008, and was listed among Time's 100 Most Influential People in The World in 2007 and 2008. Forbes named her the #3 most powerful woman in 2008.

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Mission and Vision

At PepsiCo, we believe being a responsible corporate citizen is not only the right thing to do, but the right thing to do for our business.

Mission

Our mission is to be the world's premier consumer Products Company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our

business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity. 

Vision

"PepsiCo's responsibility is to continually improve all aspects of the world in which we operate - environment, social, economic - creating a better tomorrow than today."Our vision is put into action through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to build shareholder value by making PepsiCo a truly sustainable company.

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Performance with Purpose

At PepsiCo, we're committed to achieving business and financial success while leaving a positive imprint on society - delivering what we call Performance with Purpose.

Our approach to superior financial performance is straightforward - drive shareholder value. By addressing social and environmental issues, we also deliver on our purpose agenda, which consists of human, environmental, and talent sustainability.

PepsiCo’s quality policy

“Make sale and deliver the beverage to the consumer as it was designed, in order to deliver preference”. PepsiCo believes their success depend upon the quality and value of their product by providing a safe, whole some, economically efficiency and a healthy environment for their customer. And by providing a fair returns to their investors while maintaining the stander of integrity.

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Organizational Values

Our CommitmentOur values reflect our aspirations - the kind of company we want PepsiCo to be. We express our values in the form of a commitment. Our commitment is :

Sustained Growth is fundamental to motivating and measuring our success. Our quest for sustained growth stimulates innovation, places a value on results, and helps us understand whether today's actions will contribute to our future. It is about growth of people and company performance. It prioritizes making a difference and getting things done.

Empowered People means we have the freedom to act and think in ways that we feel will get the job done, while being consistent with the processes that ensure proper governance and being mindful of the rest of the company's needs.

Responsibility and Trust form the foundation for healthy growth. It's about earning the confidence that other people place in us as individuals and as a company. Our responsibility means we take personal and corporate ownership for all we do, to be good stewards of the resources entrusted to us. We build trust between ourselves and others by walking the talk and being committed to succeeding together.

BOARD OF DIRECTORS

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Shona L.brown,

Senior vice president, Business Operations of Googl Inc.

Ian M.cook,

President and C.E.O. Colgate Palmolive.

Dina Doubloon,

Consultant, former Executive Vice President and C.F.O, JPMorgan Chase and company.

Victor J.Dzau,

M.D. Chancellor for Health affairs, Duke University.

Ray L. Hunt,

C.E.O. Hunt Oil company , Chairman & C.E.O.

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Hunt Consolidated, Inc.

Alberto Ibarguen,

President & C.E.O. John S.& James L. Knight foundation.

Arthur C.Martinez,

Former Chair man of bord president & C.E.O. Sears,Roebuck & C.

Indra K. Nooyi,

Chair man of the board &C.E.O. Pepsico,

Sharom Cercy Rockefeller,

President & C.E.O. Weta Public Station

James J. Schiro,

C.E.O., Zurich Financial Services

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Lioyd Trotter,

Partner GenNX360 Capital Partner.

Daniel Vasella,

Chairman of the board & C.E.O. Novartis AG

Micheal D.White,

C.E.O. PepsiCo International & Vice Chairman PepsiCo.

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AROUND THE WORLD

PEPSICO Inc. is currently one of the most successful consumer product company in the world with annual revenues exceeding $ 39 billion & has more then 1,85,000 employees. PepsiCo Inc. began as a successor to a company in corporate in 1931, known as loft Inc. Once known Pepsi-cola, the company expended its business and adopted its current name PepsiCo, after a merger with Frito-lay in 1965. This merger dramatically increased PepsiCo’s market potential and set the foundation for the company’s tremendous growth PepsiCo’s product as recognized and is most respected all around the globe. Currently, PepsiCo divisions operate in three major U.S. & International business;Beverages, Snack foods, & Restaurant, PepsiCo has attend a leadership position as being the world leader in soft drink bottling the world largest snack chip producer , and the world largest franchised and company operated restaurant system . The corporation increasing success has been based on his standards of performance, marketing strategy. Competitive determinations commitment and the personal and professional integrity of their people, products, and business practices. PepsiCo’s over all missions is to increase the value of our shareholders. Investments through sales growth investments and financial activities .

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HISTORY OF PEPSICO Pepsi has one of the most intriguing histories of any product on the market. From it's humble beginnings the people of Pepsi make the story what it is - including its inventor, customers, competition, corporate managers, salesmen, distributors, cartoon spokes-persons and including some of the biggest names in entertainment history. There have been good times and bad times- plus lots and lots of changes over the years. If you enjoy Pepsi, you'll enjoy the stories of the people who have made it possible.

Historical Events – 1900

1898

Caleb Bradham, a New Bern, North Carolina pharmacist, renames "Brad's Drink," a carbonated soft drink he's created to serve his drugstore's fountain customers. The new name, Pepsi-Cola, i first used on August 28.

1902Bradham applies to the U.S. Patent Office for a trademark for the Pepsi-Cola name.

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1903

In keeping with its origin as a pharmacist's concoction, Bradham's advertising praises his drink as "Exhilarating, invigorating, aids digestion."

1905

A new logo appears, the first change from the original in 1898. Pepsi-Cola's first bottling franchises are established in Charlotte and Durham, North Carolina.

1906

Pepsi gets another logo change, the third in eight years. The modified script logo is created along with the slogan, "The Original Pure Food Drink." There are 15 U.S. Pepsi bottling plants. The Pepsi trademark is registered in Canada. Syrup sales rise to 38,605 gallons.

1907 The Pepsi trademark is registered in Mexico.

1909 Automobile racing pioneer Barney Oldfield becomes Pepsi's first celebrity endorser when he appears in newspaper ads describing Pepsi-Cola as "A bully drink - refreshing, invigorating, a fine bracer for a race." The theme "Delicious and healthful" appears, and will be used intermittently over the next two decades.

Historical Events - 1920

1920

Pepsi appeals to consumers with "Drink Pepsi Cola. It will satisfy you."

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The price of sugar on the New York Stock Exchange reaches 26 cents per pound. Bradham gambles on the price going higher and buys large stocks of sugar. By the end of the year, sugar demand slows on the open market and the price drops to a catastrophic low of two cents per pound.

1923 Pepsi-Cola Company is declared bankrupt and its assets are sold to a North Carolina concern, Craven Holding Corporation, for $30,000.

Roy C. Mega gel, a Wall Street broker, buys the Pepsi trademark, business and goodwill from Craven Holding Corporation for $35,000, forming the Pepsi-Cola Corporation.

1934 Pepsi begins selling a 12-ounce bottle for five cents, the same price charged by its competitors for six ounces.

1939 A newspaper cartoon strip, "Pepsi & Pete," introduces the theme "Twice as much for a nickel" to increase consumer awareness of Pepsi's value advantage.

Historical Events - 1940

1940 Pepsi makes advertising history with the first advertising jingle ever broadcast nationwide. "Pepsi-Cola hits the spot/Twelve full ounces that's a lot/Twice as much for a nickel, too/Pepsi-Cola is the drink for you." "Nickel, Nickel" will eventually become a hit record and will be translated into 55 languages.

CEO Walter Mack adopts the standardized, embossed twelve-ounce bottle, which debuts with the "Pepsi-Cola" label blown and baked into the glass. A new logo, with more rounded script letters, is adopted.

Mack sponsors a nationwide essay contest which ultimately leads to the hiring of Allen McKellar and Jeannette Maund, among the first African Americans hired in a professional capacity by a major U.S. corporation.

1941 In support of America's war effort, Pepsi changes the color of its bottle crowns to red, white and blue. A Pepsi canteen in Times Square, New York, operates

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throughout the war, enabling more than a million families to record messages for armed services personnel overseas.

1943 The "Twice as much" advertising strategy expands to include the theme "Bigger drink, better taste."

1946 World War II demands that sugar be rationed again. To counter the effects of rationing, Mack purchases a sugar plantation in Cuba, which proves to be a highly profitable venture.

Pepsi's theme line becomes "Bigger Drink, Better Taste."

Pepsi-Cola moves into Latin America.

1947 International profits reach $6,769,000. Pepsi moves into the Philippines and Middle East.

1948 African American to appear in a national consumer campaign when Pepsi initiates a campaign targeting the African-American market.

1950 Alfred N. Steele becomes President and Chief Executive Officer of Pepsi- Cola. Mr. Steele's wife, Hollywood movie star Joan Crawford, is instrumental in promoting the company's product line.

Pepsi-Cola's advertising keeps pace with consumer tastes as Steele pioneers the promotion of Pepsi-Cola as an experience rather than a bargain. The "Twice as much for a nickel" slogan gives way as "More Bounce to the Ounce" takes Pepsi into the energetic decade.

1953 Americans become more weight-conscious, and a new strategy based on Pepsi's lower caloric content is implemented with "The Light Refreshment" campaign.

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1954 "The Light Refreshment" evolves to incorporate "Refreshing Without Filling."

1956 A total of 149 Pepsi-Cola bottling plants operate in 61 countries outside the U.S.

1958 Sometimes referred to as "the kitchen cola," as a consequence of its longtime positioning as a bargain brand, Pepsi now identifies itself with young, fashionable consumers with the "Be sociable, have a Pepsi" theme. A distinctive

1959 Soviet Premier Nikita Khrushchev and U.S. Vice President Richard Nixon meet in the soon-to-be-famous "kitchen debate" at an international trade fair. The meeting, over Pepsi, is photo-captioned in the U.S. as "Khrushchev Gets Sociable."

Historical Events - 1960

1961 Pepsi further refines its target audience, recognizing the increasing importance of the younger, post-war generation. "Now it's Pepsi, for those who think young" defines youth as a state of mind as much as a chronological age, maintaining the brand's appeal to all market segments.

Harvey C. Russell joins Pepsi-Cola, becoming the first African American named a Vice President in a major U.S. corporation.

1962 Pepsi receives its new logo, the sixth in Pepsi history. The "serrated" bottle cap logo debuts, accompanying the brand's groundbreaking "Pepsi Generation" ad campaign.

1963 In one of the most significant demographic events in commercial history, the post-war baby boom emerges as a social and marketplace phenomenon. Pepsi recognizes the change, and positions Pepsi as the brand belonging to the new generation - The Pepsi Generation. "Come alive! You're in the Pepsi Generation" makes advertising history. It is the first time a product is identified, not so much by its attributes, as by its consumers' lifestyles.

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1964 A new product, Diet Pepsi, is introduced into Pepsi-Cola advertising.

1965 Expansion outside the soft drink industry begins. Frito-Lay of Dallas, Texas, and Pepsi-Cola merge, forming PepsiCo, Inc.

Military 12-ounce cans are such a success that full-scale commercial distribution begins.

Mountain Dew launches its first campaign, "Ya-Hoo Mountain Dew. It'll tickle your innards."

1966 Diet Pepsi's first independent campaign, "Girl watchers," focuses on the cosmetic benefits of the low-calorie cola. The "Girl watchers" musical theme becomes a Top 40 hit. Advertising for another new product, Mountain Dew, a regional brand acquired in 1964, airs for the first time, built around the instantly recognizable tag line, "Ya-hoo, Mountain Dew!"

1967 When research indicates that consumers place a premium on Pepsi's superior taste when chilled, "Taste that beats the others cold. Pepsi pours it on" emphasizes Pepsi's product superiority. The campaign, while product- oriented, adheres closely to the energetic, youthful lifestyle imagery established in the initial Pepsi Generation campaign.

1969 "You've got a lot to live. Pepsi's got a lot to give" marks a shift in Pepsi Generation advertising strategy. Youth and lifestyle are still the campaign's driving forces, but with "Live/Give," a new awareness and a reflection of contemporary events and mood become integral parts of the advertising's texture.

1972 Preliminary trade agreement is signed between the U.S.S.R. and PepsiCo, Inc.

1973 "Join the Pepsi people, feelin' free" captures the mood of a nation involved in massive social and political change. It pictures us the way we are - one people, but many personalities. Pepsi receives its new logo, the seventh in Pepsi history. The logo evolves into a boxed look with minor typeface changes occurring throughout the next decade.

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The third Mountain Dew slogan, "Put A Little Ya-Hoo in Your Life," debuts.

1974 First Pepsi plant opens in the U.S.S.R.

Television ads introduce the new theme line, "Hello, Sunshine, Hello, Mountain Dew."

1975 The Pepsi Challenge, a landmark marketing strategy, convinces millions of

consumers that Pepsi's taste is superior.

Pepsi Light, with a distinctive lemon taste, introduces an alternative to traditional diet colas.

The two-liter Plastickshield bottle is introduced.

1976 "Have a Pepsi day" is the Pepsi Generation's upbeat reflection of an improving national mood. "Puppies," a 30-second snapshot of an encounter between a very small boy and some even smaller puppies, becomes an instant commercial classic.

1979 With the end of the '70s comes the end of a national malaise. Patriotism has been restored by an exuberant celebration of the U.S. bicentennial, and Americans are looking to the future with renewed optimism. "Catch that Pepsi spirit!" catches the mood and the Pepsi Generation carries it forward into the '80s.

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Historical Events - 19801982 With all the evidence showing that Pepsi's taste is superior, the only question remaining is how to add that message to Pepsi Generation advertising. The answer? "Pepsi's got your taste for life!" a triumphant celebration of great times and great taste.

1983 The soft drink market grows more competitive, but for Pepsi drinkers, the battle is won. The time is right and so is their soft drink. It's got to be "Pepsi Now!"

1984 A new generation has emerged - in the United States, around the world and in Pepsi advertising, too. "Pepsi. The Choice of a New Generation" announces the change, and the most popular entertainer of the time, Michael Jackson, stars in the first two commercials of the new campaign. The two spots quickly become "the most eagerly awaited advertising of all time."

Lemon Lime Slice, the first major soft drink with real fruit juice, is introduced, creating a new soft drink category, "juice added." In a subsequent line of extensions, Mandarin Orange Slice goes on to become the number-one orange soft drink in the U.S. Diet Pepsi is reformulated with NutraSweet (aspartame) brand sweetener.

1985 Lionel Ritchie leads a star-studded parade into "New Generation" advertising followed by pop music icons Tina Turner and Gloria Estefan. Sports heroes Joe Montana and Dan Marino are part of it, as are film and television stars Teri Garr and Billy Crystal.

Geraldine Ferraro, the first woman nominated to be vice president of the U.S., stars in a Diet Pepsi spot. And the irrepressible Michael J. Fox brings a special talent, style and spirit to a series of Pepsi and Diet Pepsi commercials, including a classic, "Apartment 10G."

By the end of the year, the New Generation campaign earns more than 58 major advertising and film-related awards. Pepsi's campaign featuring

Ritchie is the most remembered in the country, according to consumer preference polls.

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1986 7-Up International is acquired in Canada.

"Dew It Country Cool" becomes the new slogan for Mountain Dew. Pepsi broadens Mountain Dew popularity with the introduction of Diet Mountain Dew. Mountain Dew is the sixth-largest brand in the industry, supporting double-digit growth annually for the past eight years.

1987 After an absence of 27 years, Pepsi returns to Times Square, New York, with a spectacular 850-square-foot electronic display billboard declaring Pepsi to be "America's Choice."

1988 Michael Jackson returns to "New Generation" advertising to star in a four-partepisodic" commercial named "Chase." "Chase" airs during the Grammy Awards program and is immediately hailed by the media as "the most-watched commercial in advertising history."

1989 "The Choice of a New Generation" theme expands to categorize Pepsi users as "A Generation Ahead!"

In a widely praised initiative designed to help stem the severe dropout problem in U.S. high schools, Pepsi-Cola launches the pilot phase of a multi-million-dollar program, the Pepsi School Challenge, in inner-city schools in Dallas and Detroit.

Pepsi-Cola introduces an exciting new flavor, Wild Cherry Pepsi.

1990 Teen stars Fred Savage and Kirk Cameron join the "New Generation" campaign, and football legend Joe Montana returns in a spot challenging other celebrities to taste-test their colas against Pepsi. Music legend Ray Charles teams up with Uh-Huh Girls. The slogan for Diet Pepsi is modified to "You Got The Right One Baby, Uh-Huh."

Craig E. Weatherup is named CEO of Pepsi-Cola North America, as Canada becomes part of the company's North American operations.

Pepsi-Cola unveils its new logo, the eighth in 93 years. To foster the earlier scripted logo's sense of movement, "Pepsi," now in italic capital typeface, is removed from a smaller blue and red Pepsi swirl and runs vertically up the package.

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The Pepsi School Challenge wins the U.S. Department of Labor "LIFT" Award for its efforts to improve education and academic achievement of students preparing for the workforce of tomorrow.

1991 "You got the right one baby" is modified to "You got the right one baby, uh-huh!" The "Uh-Huh Girls" join Ray Charles as backup singers and a campaign soon to become the most popular advertising in America is on its way. Supermodel Cindy Crawford stars in an award-winning commercial made to introduce Pepsi's updated logo and package graphics.

1992 Celebrities join consumers, declaring that they "Gotta have it." The interim campaign supplants "Choice of a New Generation" as work proceeds on new Pepsi advertising for the '90s. Mountain Dew growth continues, supported by the antics of an outrageous new Dew Crew whose claim to fame is that, except for the unique great taste of Dew, they've "Been there, done that, tried that."

Pepsi-Cola Company implements the "Right Side Up" philosophy, where the customer and frontline employees are at the top of the organization.

Publisher Earl Graves and basketball superstar Earvin "Magic" Johnson are appointed Pepsi-Cola franchisees for the Washington, D.C. market. Their new company quickly becomes one of the largest African American-run companies in the U.S.

1993 "Be young, have fun, drink Pepsi" advertising starring basketball superstar Shaquille O'Neal is rated as best in U.S.

1994 New advertising introducing Diet Pepsi's freshness dating initiative features Pepsi CEO Craig Weatherup explaining the relationship between freshness and superior taste to consumers.

1995 In a new campaign, the company declares "Nothing else is a Pepsi" and takes top honors in the year's national advertising championship.

Starbucks and Pepsi team up with the North American Coffee Partnership and launch Mazagran, a carbonated coffee drink.

Pepsi enters the dairy beverage category with Smooth Moos smoothies. 32

1996 In February of this year, Pepsi makes history once again by launching one of the most ambitious entertainment sites on the World Wide Web. Pepsi world eventually surpasses all expectations, and becomes one of the most launched and copied sites in this new medium, firmly establishing Pepsi's presence on the Internet.

1997 In the early part of the year, Pepsi pushes into a new era with the unveiling of the Generation Next campaign. Generation next is about everything that is young and fresh, a celebration of the creative spirit. It is about the kind of attitude that challenges the norm with new ideas, at every step of the way.

1998 Pepsi continues its popular "Generation Next" campaign with spots that include: Goose, Gnat and Stunt Driver (featuring racing superstar Jeff Gordon).

In 1998 Pepsi launches its new look, called "Globe," which prominently features a stylized, three-dimensional Pepsi Globe set against a blue ice backdrop. It affects all can, bottle, and multican packaging for Pepsi, Diet Pepsi, Caffeine Free Pepsi and Caffeine Free Diet Pepsi.

1999 "The Joy of Cola" new advertising campaign for Brand Pepsi features the voices of actors Marlon Brando, Isaac Hayes and "Queen of Soul" Aretha Franklin. The spots also feature child actress Hallie Eisenberg as the "Little Girl."

Pepsi and Lucasfilm team up again as "Star Wars: Episode I - The Phantom Menace" hits movie theaters. Consumer excitement surrounding the long-awaited return of the Star Wars series is heightened as special Pepsi bottles and cans offer 24 different Star Wars characters. The collection series includes a gold Yoda can.

Pepsi recruits its first "spokesalien" Marfalump to star in its commercials supporting the campaign. Marfalump, who was created by BBDO and George Lucas' Industrial Light and Magic company, has two great passions: Pepsi and Star Wars. The spots, titled "Landing" and "Play Acting," illustrate the great lengths the young alien will go to enjoy both of his passions.

Pepsi-Cola North America welcomes Gary Rodkin as President and CEO.

In a dramatic restructuring of the business, Pepsi announces one of the largest IPOs in history. On March 31, 1999, The Pepsi Bottling Group, Inc. (PBG) becomes a publicly traded company and Pepsi's largest bottler. PBG is headed by President and CEO Craig Weatherup.

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The new look replaces Pepsi's current pedestal logo with a new brand identity that also more prominently features the Pepsi Globe against a blue background.

Pepsi celebrates its centennial year with a birthday party that is attended by Pepsi-Cola bottlers from all over the world. Joining the festivities are Pepsi stars and friends including Ray Charles, Kool and the Gang and the Rolling Stones.

President and Mrs. George Bush, Lady Thatcher and Walter Cronkite also help to commemorate the occasion where Pepsi's legacy is honored and a new look for the millennium is unveiled. The three-dimensional globe against an ice blue background becomes the universal symbol for one Pepsi family - poised for innovation and world leadership as it enters the new century.

2000 Faith Hill, Sammy Sosa and Ken Griffey Jr. - three of the hottest names in entertainment - signed new deals to endorse Pepsi-Cola products. Singing sensation Faith Hill, who has rocked the charts with her top 10 hits, stared in a new "Joy of Cola" ad with "Pepsi Girl" Hallie Eisenberg. The ad debuted during the March 26 Academy Awards broadcast. Major League Baseball All-Stars Sammy Sosa and Ken Griffey Jr. also stepped up to bat in new Pepsi commercials. In addition to the ads, each slugger was be involved in Pepsi's "Takin' it to the Fields" youth baseball and softball programs, as well as appeared on in-store promotional materials for the brand. From Boston to San Francisco and everywhere in between, consumers' cola choice is clear. In more than 30 markets currently conducting the Pepsi Challenge, the tastes of Pepsi and Pepsi ONE are preferred over Coke products in every market, especially in Philadelphia, Dayton, Tucson, San Antonio and Seattle. In a cross-promotion designed to further engage youth in our products, consumers who take the Pepsi Challenge receive "starter points" for this summer's "Choose Your Music" program. Participants can alsohave their photos taken and posted online at www.pepsi.com, driving traffic to and awareness of Pepsi's Internet site.

2001 Pop superstar Britney Spears appears in her first Pepsi commercial during the 2001 Academy Awards. The high-energy spot also runs online, where more than 2 million fans click their way to Britney's own version of "The Joy of Pepsi."

Pepsi Stuff.com lets consumers redeem points from specially marked packages of Pepsi products for more than a half-million cool prizes, and proves to be Pepsi's most popular online promotion ever.

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Colombian singing sensation Shakira stars in a series of new commercials for Pepsi just as her debut English-language album hits stores in the U.S. At the same time, Pepsi agrees to sponsor the Latin pop star's worldwide concert tour.

Pepsi unveils its Fun Wraps Factory, letting consumers personalize Pepsi cans with fun designs and unique messages. With a wide variety of sports, entertainment and holiday images to choose from, Pepsi drinkers begin creating their own can labels for just about any occasion.

Pepsi puts "a little twist on a great thing", introducing lemon-flavored Pepsi Twist and Diet Pepsi Twist. The product launch marks the return to lemon-flavored colas for Pepsi, which distributed Pepsi Light until the mid-1980s.

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PepsiCo entered India in 1989 and has grown to become one of the country’s leading food and beverage companies. One of the largest multinational investors in the country, PepsiCo has established a business which aims to serve the long term dynamic needs of consumers in India.

PepsiCo India and its partners have invested more than U.S.$1 billion since the company was established in the country. PepsiCo provides direct and indirect employment to 150,000 people including suppliers and distributors.

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PepsiCo nourishes consumers with a range of products from treats to healthy eats, that deliver joy as well as nutrition and always, good taste. PepsiCo India’s expansive portfolio includes iconic refreshment beverages Pepsi, 7 UP, Mirinda and Mountain Dew, in addition to low calorie options such as Diet Pepsi, hydrating and nutritional beverages such as Aquafina drinking water, isotonic sports drinks-Gatorade, Tropicana100% fruit juices, and juice based drinks – Tropicana Nectars, Tropicana Twister and Slice.Local brands – Lehar Evervess Soda, Dukes Lemonade and Mangola add to the diverse range of brands.

PepsiCo’s foods company, Frito-Lay, is the leader in the branded salty snack market and all Frito Lay products are free of trans-fat and MSG. It manufactures Lay’s Potato Chips, Cheetos extruded snacks, Uncle Chipps and traditional snacks under the Kurkure and Lehar brands. The company’s high fibre breakfast cereal, Quaker

Oats, and low fat and roasted snack options enhance the healthful choices available to consumers. Frito Lay’s core products, Lay’s, Kurkure, Uncle Chipps and Cheetos are cooked in Rice Bran Oil to significantly reduce saturated fats and all of its products contain voluntary nutritional labeling on their packets.

The group has built an expansive beverage and foods business. To suppor tits operations, PepsiCo has 43 bottling plants in India, of which 15 are company owned

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and 28 are franchisee owned. In addition to this, PepsiCo’s Frito Lay foods division has 3 state-of-the-art plants. PepsiCo’s business is based on its sustainability vision of making tomorrow better than today. PepsiCo’s commitment to living by this vision every day is visible in its contribution to the country, consumers and farmers.

PEPSICOS PARTNER IN INDIA

TERI ADI EXNORA CSMCRI CAPTEEN FOUNDATION MISSION VIJAY II SWASHRIT INTERNATIONAL LABOUR ORGANIZATION YOUTHREACH INDIA

PepsiCo’s major business operation division:-

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Mainly there are three major business operating division of PepsiCo in the world wide. These are

1. Beverages

2. Snack-foods

3. Restaurants

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BEVRAGES

PepsiCo’s beverages business was founded in 1898 by the pharmacist named Caleb Bradham, who created a special beverage; a soft drink, in the backroom of his drug store in New Bern, North Carolina. This new soft drink called “Brad’s Drink” had a unique mixture of cola nut extract, vanilla and rare oils. Caleb began to advertise his new creation with the theme “exhilarating invigorating, Aids digestion and renamed it as “Pepsi-Cola”

Caleb Bradhom began his cola operation in1902. The Pepsi cola company was headquartered in the backroom of his drug store when he packaged the syrup for sell to other soda fountains. The business increased on June 16th, 1903, “Pepsi- cola was officially registered with the us patent office. And as a result Caleb Bradham began to franchise Pepsi-cola to many independent investors. By the end of 1910, Pepsi-cola was franchised in 24 stores.

Until world war first Pepsi-cola company achieved 17 years of success and a new theme was introduced “drink-Pepsi-cola” it will satisfy you. However after the years caleb Bradham suffered bankruptcy as a result Pepsi-cola become a subsidiary to left incorporated a large chain of candy stores and soda foundations.

Today, Pepsi Cola Company is a major division of PepsiCo’s corporate structure Pepsi-cola companies a wide range of beverages to retail, restaurants and food services in more than one hundred countries and territories around the world and brings in a annual revenue of $ 23 billion. There are 200 plants in the U.S. and Canada as well as 530 plants through out the rest of the world that produces Pepsi-cola’s beverage. five of Pepsi-cola’s brand names: Pepsi, diet Pepsi, mountain dew, 7up and mirinda each bring in annual revenue in consumer sales of $1 billion in 1992 a partnership between Thomas J. Lipton and Pepsi was formed this partnership produce, market and distributes Lipton brew, Lipton brisk and Lipton fountain ice-tea in 1993 Pepsi introduced a new product of low calorie called Pepsi max for international market, now it is selling in 39 countries and is largest selling cola brand out side the US. PepsiCo is continuing to expand and introduced new alterative beverages in the market there are four alternative beverage that are currently being tested in our market today mazagran, a cold sparkling coffee based beverage, Aquafina, bottled water and a low fat milk shake called smooth moos. The latest beverage was launched on may

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22, 1996 in Philadelphia, Pepsi-Kona a new cola, is a combination of the Pepsi-cola flavor and the Kona blend of coffee.

SNACK-FOODS

Pepsi co’s food business started in 1932 at the birth of both,the FRITO-LAY company, a produce of corn-chips and H.W lay company,a producer of potato chips. In 1961, the FRITO-LAY company merged with the H.W lay company to form FRITO-LAY, Inc. Today FRITO-LAY Inc; is a major division in PepsiCo’s corporate structure the FRITO-LAY Inc is the world’s number one snack food company in the US and in the most of its 39 International markets. FRITO-LAY manufactures distributors and markets snacks all over the world. In 1995, FRITO-LAY company more 150 verities of snack food products Worldwide currently FRITO-LAY’S snack products are available in 88 countries and territories outside North America.

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RESTURANTS

PepsiCo is the largest restaurants system in the world, the restaurant segments is engaged in the operation, development, franchising and licensing of pizza hut, Taco Bell and “KFC” concepts, In 1997 Pizza Hut become a part of PepsiCo and is currently the leader among the Pizza restaurant chain in the US. Taco Bell, the largest Mexican-style restaurant in the US becomes a part of PepsiCo’s restaurant system. In.1978. In 1986 KFC joined PepsiCo and is the leading fast food chicken restaurant in the US.

PepsiCo’s have a record for growth and have produced more than $5 billion in revenues.

Type Wholly owned subsidiary Founded Wichita, Kansas (1958)

Headquarters Addison, Texas, United States

Key people Dan and Frank Carney (founders) David C Novak (Chairman) Scott Bergren (President) Industry Restaurants

Products Italian-American cuisine pizza · pasta · desserts

Employees over 30,000

Parent PepsiCo (1977–1997) Yum! Brands

FINANCIAL INFORMATION 42

PepsiCo was formed back in 1965 through a merger between Pepsi-cola Company and FRITO LAY, Inc. PepsiCo has enjoyed success in it’s earlier years but of let, profits have been decline. Consider that net income fall from $1.990 billion in 1995 to $ 1.865 billion in 1996. This represents a 6% decrease. Internationally, Pepsi is facing even more problems with an $ 846 million loss in 1996.Pepsi plant to address these problems with an aggressive marketing campa PepsiCo stock, listed under the trading symbol PepsiCo, is formed on the NYSE which is its principle market as well as on the Amsterdam, Midwest, Swiss and Tokyo exchange. Currently it has market capitalization of $55.2 billion, with $1.5 billion shares outstanding an d approximately 20700 shareholder. The stock earning per share through the end of 1996 was $.75, which is down 25% from last year earning per share of $1.00 at the end of 1995 as of July 18,1997 the 52 weeks range for the stock has been from a low of $28 to a high of $ 39.50. Quarterly cash dividends have been paid since PepsiCo was formed in 1965, and the dividends per share have increased for 24 consecutive years. 1996 PepsiCo paid annual dividends of .50, which represents a dividends yield of 1.39 %

PepsiCo Income Statement

2008 2007 2006Revenue ($ mil.) 43,251.

039

474.0

35137.0

Gross Profit ($ mil.) 22,900.0

21436.0

1919,375.0

Operating Income ($ mil.) 7,350.0

7 855.0 228.0

Total Net Income ($ mil.) 5,142.0

5658.0

5 642.0

Diluted EPS (Net Income) 3.21 3.41 3.34

PepsiCo Quarterly Statement43

Quarter Ending Jun 09 Quarter Ending Mar 09 Quarter

Ending Dec 08

Revenue ($ mil.) 10,592.0 8,263.0 12,729.0oss Profit ($ mil.) 5,711.0 4,519.0 6,558.0Operating Income ($ mil.)

2,337.0 1,613.0 1,136.0

Total Net Income ($ mil.)

1,668.0 1,141.0 719.0

Diluted EPS (Net Income)

1.06 0.72 0.47

Balance Sheet (at a glance) in Millions

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\

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Financial information about PepsiCo’s competitive intelligence

Coca-cola Dr Paper Snack group Kraft Food

Annual Sales ($ mil.) 31,944.0 5,710.0 42,201.0

Employees 92,400 20,000 98,000

Market Cap ($ mil.) 115,663.5 6,922.3 42,493.7

Products and brands of PepsiCo

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PepsiCo is home to hundreds of brands around the globe. Listed here are some of most recognized.

Frito-Lay brands Pepsi-Cola brands Gatorade brands Tropicana brands Quaker brands

Frito-Lay brands It offers a wide variety of fun foods and sensible snacks to satisfy yours snacking needs. From mouth-watering Potato chips and Corn-chips, to hasty pretzels, and savory cookies, Frito-lay has a snack for you!

Products Lay's potato chips Lay's Kettle Cooked

potato chips Wavy Lay's potato chips Baked Lay's potato

crisps Maui Style potato chips Ruffles potato chips Baked Ruffles potato

crisps Ruffles Flavor Rush

potato chips Doritos tortilla chips Baked Doritos tortilla chips 3D's snacks Tostitos tortilla chips Baked Tostitos tortilla

chips Santitas tortilla chips

Grandma's cookies Munchos potato crisps Smartfood popcorn Baken-ets fried pork

skins Oberto meat snacks Rustler's meat snacks Churrumais fried corn

strips Frito-Lay nuts Frito-Lay, Ruffles, Fritos

and Tostitos dips & salsas

Frito-Lay, Doritos and Cheetos snack crackers

Fritos, Tostitos, Ruffles and Doritos snack kits

Hickory Sticks Hostess Potato Lay's Stax potato crisps

Outside North America

Bocabits wheat snacks Crujitos corn snacks Fandangos corn snacks Hamka's snacks Niknaks cheese snacks Quavers potato snacks Sabritas potato chips Smiths potato chips Walkers potato crisps Walkers Square potato snacks Walkers French Fries

potato sticks Walkers Monster Munch

corn snacks Gamesa cookies Doritos Dippas Sonric's sweet snacks

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Fritos corn chips Cheetos cheese

flavored snacks Rold Gold pretzels &

snack mix Funyuns onion flavored

rings Go Snacks Sunchips multigrain

snacks Sabritones puffed wheat

snacks Cracker Jack candy

coated popcorn Chester's popcorn

Doritos Rollitos Lay's Fries Natural Lays Natural Ruffles Natural Cheetos Natural Tostitos Miss Vickie's potato

chips Munchies snack mix

Wotsits corn snacks Walkers Sensations Doritos A La Turca Lay's Mediteranneas Red Rock Deli Kurkure Smiths Sensations Lays Artesanas PC Cheetos Shots Quavers Snacks

Pepsi-Cola brands

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Pepsi-cola is most commonly called Pepsi, is a soft drink produced by PepsiCo, which is sold worldwide in stores, restaurants and vending machines. The brand was trade marked on June 16, 1903, though the drink was 1st made august 28, 1998 by pharmacist called Bradham. Present times there are following products are available in the world wide.

Products

Pepsi

Pepsi Caffeine Free Pepsi Diet Pepsi Caffeine Free Diet Pepsi Diet Pepsi Max Jazz Diet Pepsi Diet Pepsi Lime Diet Pepsi Vanilla Pepsi Wild Cherry Diet Pepsi Wild Cherry Pepsi ONE

Sierra Mist

Sierra Mist Diet Sierra Mist Sierra Mist Cranberry Splash Sierra Mist Free Cranberry

Splash

Tropicana

Tropicana lemonade and punches

Tropicana Light lemonade and punches

Tropicana Twister sodas

Ocean Spray (License)

Ocean Spray juices Ocean Spray juice drinks

More

TAVA Ethos Water (License) Manzanita Sol Slice

Mug Root Beer

Mug Root Beer Diet Mug Root Beer Mug Cream Soda Diet Mug Cream Soda

No Fear

No Fear No Fear Motherload Sugar Free No Fear Motherload

Dole (License)

Dole juices and juice drinks Dole Plus fortified juices

Outside North America

Mirinda 7UP (International) Pepsi Limón Kas Teem Pepsi Max Pepsi Light Manzanita Sol Paso de los Toros Fruko Evervess Yedigun Shani Fiesta D&G (License) Mandarin (License) Radical Fruit

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FruitWorks juice drinks Mirinda

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AMP Energy More Power to You ampenergy.com

AquafinaMake your body happy!aquafina.com

Dole JuiceHealthy juices on the godolejuice.com

Ethos WaterHelping children get clean water.ethoswater.com

GatoradeRehydrate. Replenish. Refuel.gatorade.com

Lipton BriskIt’s bold. It’s refreshing.It’s Lipton Brisk.liptonbrisk.com

Lipton Iced TeaRefreshment comes inmany flavors.liptonicedtea.com

Lipton Pure Leaf TeaLipton Tea can do that.liptonpureleaf.com

Mountain DewDo the Dewmountaindew.com

Mug Root BeerThe taste you cravemugrootbeer.com

No FearMan Up!energy.nofear.com

PepsiIt’s the colapepsiusa.com

Pepsi MaxThe Invigorating Colapepsimax.com

PropelWater. Propelled.propelwater.com

Sierra MistIt’s that refreshing<a href="/pepsi_redirect.php?theurl=sierramist.com" target="_blank" class

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Tropicana Brands

Start your day with the perfect combination of fresh squeezed taste and invigorating nutrition

Tropicana pure premium not from concentrate which means its 100% juice with no water added. Plus, an 80z glass counts as to servings of fruit and provides a full day’s supply of vitamin C. so add test and nutrition to your morning with a delicious today

Available in a verity flavors, Tropicana pure premium is available in orange juice, Grapefruit juice and orange juice blended flavors. Look for Tropicana pure premium in a package size to meet your needs: 80z, 100z, 140z, 160z, 320z

640z, 960z 1280z and our 590z carafe

Products

Tropicana pure premium juice.Tropicana twister juice drinks.Tropicana smoothies.Dole juices (license)

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Gatorade brand

Products

Gatorade thirst quencher. Gatorade frost thirst quencher. Gatorade ice thirst quencher. Gatorade fierce thirst quencher. Propel fitness water.

Quaker bran

Products

Quaker brand Life cereal Quaker rice snacks (Quaker) Quaker rice cakes

ABOUT THE SOFT DRINK 53

THAT’S IN SOFT DRINK?

Soft drink has been part of American lifestyle for more than 100 years. Many of today’s soft drinks are the same as the first ones enjoyed in the 1800’s. Soft drink production begins with creation of flavored syrup using a closely guarded company recipe. The syrup is mixed with purified water and then carbonated by adding carbon dioxide gas under pressure. This carbonation creates the “tingle fizz” that gives soft drinks a refreshing taste.

Now for a closer look at soft drink ingredients…………… Like other foods, the ingredients that are used in making soft drink are approved and closely regulated by the US Food and Drug Administration (FDA). All the ingredients used in soft drinks are found in a variety of other foods.

WATER

Soft drink production starts with a pure source of water. Regular soft drink contains 90% water while diet soft drink contains up to 99% water Drinking water contains trace amount of various elements that affect its taste. You have probably noticed that top differ in carious regions of the county. Bottler use sophisticate filtering and other treatment equipments to remove any residual impurities and to standardize the water used to make soft drinks. That’s why your favorite soft drink tastes the name in New York as it dies in India.

CARBON DIOXIDE

A colorless and odorless gas, carbon dioxide is the essential characterizing ingredient in all “carbonated” beverages. It is given off when we breathe and is used by the plants to product oxygen. When dissolved in water, carbon dioxide imparts taste. For that reason natural sources of carbonated. Of effervescent, mineral water were once highly prized. These rare mineral water were once also believed to have beneficial medicinal properties. Efforts to make and sell “artificial effervescent mineral water” underway Europe and US by 1800. It was the innovative step of adding flavors to these popular “soda water” that gave birth to the soft drink beverages we enjoy today. In these days of soft drink manufacturing, carbon dioxide was made from sodium salts. This is why carbonated beverages were called, sodas or “soda water”.

Today bottlers buy pure carbon dioxide as a compressed gas in the high-pressure cylinders. Carbon dioxide gas is absorbed into flavored soft drink in a carbonator machine just before the container is sealed. While under pressure and chilled, soft drink may absorb up to four times the beverage volume of carbon dioxide.

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FLAVORS

One of the most important ingredients in the soft drinks is flavoring. Most soft drink bottles mix many individual flavors to create distinctive tastes. Natural flavors in the soft drink come from spices, natural extracts and oils. Fruit –flavored soft drink such as orange and lemon-lime often contains natural fruit extracts. Other flavors such as root beer and ginger are contain flavoring made from herbs and spices. There are also some artificial or man made flavoring used in soft drinks. Nature does not produce enough of some flavors to satisfy world demand. Also some flavors are limited geographically and seasonally.

COLORS

Many people do not realize important color is to taste perception. Color affects our psychological impression of food. If you don’t believe it. Try eating a familiar food in the dark. The color used in the food and beverages comes both from natural and synthetic sources.

CAFFEINE

Caffeine is substance that occurs naturally in more than 60 plants including coffee beans, tealeaves, kola nuts and cocoa beans. In some cases, small amounts of caffeine are added to soft drinks as a part of the flavor profile. The amount of caffeine in soft drinks is only a fraction of that found in an equal amount of coffee or tea. Caffeine has a classic bitter taste that enhances other flavors. It has been part of almost every cola and pepper type beverage since they were first formulated more than 100 years ago and has been enjoyed in coffee, tea and chocolate beverages for centuries. Even though some people feel the effects of caffeine are harmful, scientific research has refused these claims. The ling history of caffeine’s use confirms that it is safe when consumed in moderation. For people who wish to restrict their caffeine intake, many caffeine free soft drinks are available.

ACIDULANTS

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Similar to fruit juices and many other food products, most drinks are slightly acidic. Acidulates add a pleasant tartness to soft drinks for one or two common food acidulates (phosphoric acid and citric acid) occasionally; other acidulates such as malice acid is also used.

PRESERVATIVE Soft drinks do not normally get spoiled because of their acidity and carbonation. However, storage conditions and storage tome can sometimes impact taste and flavor. For this reason some vs. contains small amounts of preservatives that are commonly used in many foods.

POTASSIUM Potassium is another essential nutrients found in many natural and man made food ingredient like sodium, potassium exists naturally in drinking water and therefore, in soft drinks. Small amount of potassium are also found in some of the flavoring agents and other ingredients used in soft drinks.

SODIUM Because the name “soda pop” and “soda water” were associated with early soft drinks. Many people falsely believe that carbonated beverages contains significant amount of sodium. That is true. Sodium, the name form of various salts, is present in many natural and man made compounds. It is an essential nutrient responsible for regulating and transferring body fluids. As well as other important body functions. Although an adequate daily intake of sodium is necessary for good health, excessive consumption has been to high blood pressure in some people.

SWEETENERS Non-diet soft drinks Most regular (non-diet) soft drinks are sweetened with either sucrose or high fructose corn syrup, (HFCS). A mixture of these sweeteners many also be used. Sucrose, the familiar sweetener in your sugar bowl, cines firm sugarcane or sugar beets.

HOW SOFT DRINKS ARE MADE?

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1START WITH PURE WATER!

Soft drinks begin with purified water (much clearer than the tap water you drink at home). The soft drink manufacturer filters tap water through fine, clean sand and gravel to get rid of any undissolved impurities that may pass through the finished drink and ensures that the water does not contain any unwanted particles.

2ADD THE FLAVOUR

Once the water is purified, flavorings are added. These are prepared from natural and nature identical sources and are added to a mixture of sugar and purified water to make syrup. This forms the soft drink base.

3NEXT STEP, ADD THE BUBBLES

The purified water and syrup base are then blended together to form a 'still' drink and then mixed with carbon dioxide gas (CO2) in a machine called a carbonator.

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4FILLING THE BOTTLES

After the drink has been carbonated, it is transferred under pressure to the filling machine. Here, the bottles or cans are filled and are then passed by conveyor belt to the sealing machine.

5THE FINAL STAGE

The sealed bottles and cans are still quite cold at this stage, and if packed at this temperature, moisture which forms on the container because of condensation would cause the cartons to become wet and less manageable. To prevent this, the bottles and cans are passed through a hot water spray to bring them up to 'room' temperature.

6LABELS & PACKAGING

Most soft drink bottles have labels applied by a labeling machine. There are still some bottles, mostly returnable, which have the label information printed directly on to the glass. Cans also have the label printed on them; before they arrive at the soft drink manufacturing plant.

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SLOGANS OF PEPSI

To promote the products of Pepsi the organization use various slogans. Some of the slogans used in the various years are as follows.

1903 Exhilarating, Invigorating, Aids Digestion,

1907 Original Pure Food Drink

1915 For all thrust-Pepsi-Cola

1919 Pepsi-Cola it makes you Scintillate

1920 Drink Pepsi-Cola it will Satisfy you

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1928 Pepsi you up!

1933 It’s the best Cola Drinks

1939 Twice as Much for a Nickel

1943 Bigger Drink, Better Test

1949 Why take Less when Pepsi’s Best

1958 Be Sociable, Have a Pepsi

1963 Come alive you are in the Pepsi Generation.

1973 Join the Pepsi People Feel in, Free.

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1984 The Choice of a New Generation.

1995 Nothing else is a Pepsi

1997 Generation Next

1999 The joy of Cola

2001 Think Young Drink Young

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2003

It’s the Cola

2005 Ask for More

2006 Why you Doggin me

2008 Pepsify Karogay

Advertisement of Pepsi 62

Pepsi spends a huge budget on advertisement. It uses celebrities From all around the world to promote its product. Some of the entertainment celebrities used by the pepsico in the world includes :-

Sharukh khan

Kareena kapur

Priyanka chopra

Amitabh bachan

Saif ali khan

Briteny spears

Ricky martin

Jackie chen

Steven seagal

Some of the sports celebrities used by PepsiCo in the world are

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Sachin tendulkar

M.s.dhoni

Ronaldenio

Robert carlos

Inzmamulhaq

David bekham

Maradona

Jeff gordan

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Surve Data collection Analysis Solution Follow-up

Marketing

Our topic customer degree of customer n satisfaction is related to the marketing management .Here it is very essential to discos that what is marketing, and how it affects the customer test and preference. American Marketing Association, “It is process of planning and executing the conception, pricing, promotion and distribution of aides, goods and services to create it change that satisfy individual and organizational goal” I am thinking that marketing is a view point, which looks at the entire business process as a highly integrated effort to discover, create, arouse, and satisfy consumer needs. An organization business success largely depend from how efficiently the product and services are delivered to customer and how differently those a customers perceive the deferens in delivery in comparison to the competitors

PepsiCo’s marketing strategy

After an intensive survey in BHAGALPUR Market we have come on the point that Pepsi is known in marketing world as a combination product, one that is purchased without much consideration. So how is it decided which brand of soft-drink to buy?

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A PhilosophyAn Attitude

A perspectiveA Management

Orientation

A set of activities including Product

PricePlace

Promotion

Marketing is

PLUS

In 1975, Pepsi introduced the Pepsi Challenge marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the results to the public.

In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female Pepsi salesperson, Denise Muck, to coincide with the United States bicentennial celebration.

In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helped redefine promotion marketing."

In 2007, PepsiCo redesigned their cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks. One of their background designs includes a string of repetitive numbers 73774. This is a numerical expression from a telephone keypad of the word "Pepsi."

In late 2008, Pepsi overhauled their entire brand, simultaneously introducing a new logo and a minimalist label design. The redesign was comparable to Coca-Cola's earlier simplification of their can and bottle designs. Also in 4th quarter of 2008 Pepsi teamed up with Google/YouTube to produce the first daily entertainment show on YouTube, Pop tub. This daily show deals with pop culture, internet viral videos, and celebrity gossip. Pop tub is refreshed daily from Pepsi.

Since 2007, Pepsi, Lay's, and Gatorade have had a "Bring Home the Cup," contest for Canada's biggest hockey fans. Hockey fans were asked to submit content (videos, pictures or essays) for a chance at winning a party in their hometown with the Stanley Cup and Mark Messier.

In 2009, "Bring Home the Cup," changed to "Team Up and Bring Home the Cup." The new installment of the campaign asks for team involvement and an advocate to submit content on behalf of their team for the chance to have the Stanley Cup delivered to the team's hometown by Mark Messier.

Pepsi has official sponsorship deals with three of the four major North American professional sports leagues: the National Football League, National Hockey League and Major League Baseball. Pepsi also sponsors Major League Soccer.

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Pepsi also has sponsorship deals in international cricket teams. The Pakistan cricket team are just one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing.

On July 6, 2009, Pepsi announced it would make a $1 billion investment in Russia over three years, bringing the total Pepsi investment in the country to $4 billion.[

In July 2009, Pepsi started marketing itself as Pepsi in Argentina in response to its name being mispronounced by 25% of the population and as a way to connect more with all of the population.

Bypass attack

The most indirect assault a strategy is bypassing the enemy all together and attacking easer markets to broaden firm’s resource base. This strategy offers three lines of approach: diversifying in to unrelated produces, diversifying into new geographical market, and live forging in to new technology to supplant existing products. In the past decade, PepsiCo has used a bypass strategy against coke by (1) the aggressive rolling out the Aquafina bottled water nationally in 1997 before coke lunched Dasani brand: (2) purchasing orange juice giant TROPICANA for$3.3 billion in 1998, which owned almost twice the market share to Coco-Cola’s Minute-Maid: & (3) purchasing the Quaker Oates company, owner of market leader GATORAD SPORTS DRINK, for $ 14 billion in 2000.

Building customer value, satisfaction, and loyalty

Today PepsiCo is the more successful brand in the world, the reason behind it is that PepsiCo always believe in building customer value. Pepsi know that “customer

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is the king” and shall continue to be so. Creating loyal customers is the heart of PepsiCo’s business. As marketing experts Don Peppers and Martha Rogers say; “the only your company will ever create is the value that comes from customers-the once you have now and the once you will have in the future. Businesses succeed by gating, keeping, and growing customer. Customers are the only reason you build factories, hair employs, schedule, meeting, lay fiver-optic lines, or engage in any business activities. Without customers you don’t have a business. To many companies think that it is the marketing or sales department’s job to acquire and manage customer, but, infect, marketing only one facture in attracting and keeping customers. The best marketing in world can not sales the products that are poorly made are fail to meet a need. The marketing can be effective only in companies whose employs have implemented a competitively superior customer value delivery system

Survey example Shri Banarshi keshriya Lassi, VARIETY CHOWK BHAGALPUR told that, the seven up (the product of Pepsi) is sales itself not by me, but aquafina water has been sold because most people commonly know about Bisleri water not Aquafina. This is the effect of customer value and loyalty.

Believe that customers estimate which offer will deliver the most value. Customers are value-maximizers, within the bounds of search costs and limited knowledge, mobility, and income.They from an expectation of value and act on it.

Customer value & satisfaction

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Customer perceived value Total customer value Total customer cost

Customer perceived value is the difference between the prospective customers evaluation of all the benefits and all the costs of an offering & the perceived alternatives.

Total customer benefit is the perceived monetary value of the bundle of economic functional, and psychological benefits. Customer expect from a given market offering because of a products, services, personnel & image involved.

Total customer cost’s is the perceived bundle of costs customers expect to incur in evaluating, obtaining, using, and disposing of the given market offering, including monetary, time, energy, and psychological costs.

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Customer perceived value

Total customer benefit

Total customer cost

Product benefit Monetary cost

Time costService benefit

Psychological cost

Energy cost

Image benefit

Personal benefit

CPV is the based on the difference between what the customer gets & what he or she gives for different possible choice. The customers gets benefit & assume cost. The marketer increase the value of the customer offering by some combination by rising economic, functional, or emotional benefits and or reducing one or more of the various types of costs.

Survey work on APPLYING VALUE CONCEPTS:-

PRODUCT PER CARTOON FLAVORS MARKET POSITION PRICE OFFER

PEPSI 9 BOTTEL CARBONETED GOOD 459/CLD 2 BTL 600 ML / CLD

COKE 9 BOTTEL CARBONETED GOOD 452/CLD NO OFFER (July 2009)

Qu. If a customer wants to buy a cartoon from above, which will he buy?

Ans. Pepsi. Here the total customer cost is defining total customer benefits. Pepsi is giving offer of 2 bottles of 600 ml. total customer cost is playing important role for attracting the customer to purchase Pepsi because other benefits are same.

Total Customer Satisfaction

Whether the buyer is satisfied after purchase depends on the offers, performance in relationship to the buyers interprets any deviations between the two. In general, satisfaction is a person’s feelings of pleasure or disappointment that result from comparing a product’s perceived performance (outcome) to their expectations. If the performance falls short of expectations, the customer is dissatisfied. If the performance matches the expectations, the customer is satisfied. If the performance exceeds expectation, the customer is highly satisfied or delighted.

How do buyers form their expectations? Expectations result from past buying experience; friends and associates ‘advice’ and marketers’ and competitors information and promises.

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Monitoring Satisfaction

PepsiCo is systematically measuring how will it treat their customers identifying the factors shaping satisfaction and making changes in their operation & marketing as a result.

PepsiCo has always wise to measure customer satisfaction regularly because it know that one key to customer retention is customer satisfaction. A highly satisfied customer generally stays loyal longer, buys more as the company introduces new products and upgrades existing products.

Measurement Techniques

A number of methods exist to measure customers satisfaction periodic surveys can track customer satisfaction directly and also ask additional questions to measure repurchase intention and the respondent’s likelihood or willingness to recommend the company and brand to others. Pepsi also use the periodic survey.

Our summer project is part of it.

Web-based guest surveys- Now a days it become very popular during the recent year, company conduct more than 55 of these surveys and netted 1,00,000 individual responses that described guest satisfaction on topics including rides, dining, shopping, games, and shows Besides conducting periodic surveys companies can monitor their customer’s loss rate and conduct customers who have stopped buying or who have switched to another supplier to find out why? Finally companies can hire mystery shoppers to pose as potential buyers and report on strong and weak points experienced in buying the company’s and competitors products. In addition to tracking customer value expectations and satisfaction for their own firms companies need to monitor their competitor’s performance in these areas one company was placed to find that 80% of its customer said they were satisfied. Then the CEO found out that its leading competitor had a 90% customer satisfaction score. He was further dismayed when he learned that this competitor was aiming for a 95% satisfaction score .

Influence of customer satisfaction

For customer-centered company i.e. PepsiCo customer satisfaction is both a goal and a marketing tool. Pepsi need to be specially concerned today with their customer satisfaction level because the Internet

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provides a tool for customer to quickly spread bad word of mouth- as well as good word of mouth-to the rest of the world.

Customer Complaints Some companies think they are getting a sense of customer satisfaction by tallying complaints, but studies of customer dissatisfaction action show that customers are dissatisfied with their purchases above 25% of the time but that only above the 5% complain. The other 95% either feel complaining is not worth the effort, or they do not know how or to whom to complain, and they just stop buying.

Tips for recover customer goodwillSet of a 7*24*365 days toll-free “HOT-LINE” (By phone,fax,e-mail) to

receive and act on customer complaints

We would love to hear from you. Call the PepsiCo customer service manager at 1800224020

Contract the complaining customer as quickly as possible. The slower the company is to respond, the more dissatisfaction may grow and lead to negative word of mouth.

Accept responsibility for the customer’s disappointment; don’t blame the customer.

Use customer-service people who are empathic.

Resolve the complaint swiftly and to the customer’s satisfaction.

Some complaining customers are not looking for compensation so much as a sign that the company cares.

Always improve your product and service quality.

Maximizing customer life-time value (CLV) Ultimately, marketing is the art of attracting and keeping profitable customers yet forever company loses money on some of its customers well-known 20-80 value says that the top 20% of the customers often generates 80% or more of the company’s profits. In some cases the profit distribution may be more extreme-the most profitable 20% of customers (on a

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per capita basis) may contribute as much as150-300% of profitability. The least profitable 10-20% of customers, on the other hand can actually reduce profits between 50% & 200% per account with the middle 60-70% breaking even.

Customer relationship management (CRM) CRM is the process of carefully managing detailed information about individual customers and all customer “touch points” to maximize customer loyalty. A customer touch point is any occasion on which a customer encounters the brand and product-from actual experience to personal or mass communication to casual observation. The best example of CRM in Pepsi is contract framing with Punjab farmers. One of the most successful Example of contract farming is Pepsi food ltd. When Pepsi entered in 1989, it established a state-of-the art tomato processing plant in Punjab to produce Pester and Purees as part of its food business. To source quality raw tomatoes, the company entered in to contracts with farmers to ensure the supply of the right product at the right time in the required quality for its processing plant. Based on the success of contract farming for its processing plant. Based on the success of contract farming for tomato, Pepsi successfully implemented the same for potato, chilies and groundnut. Thus Pepsi is doing business with C.R.M. (Customer Relationship Management) + C.S.R. (Corporate Social Responsibility) quality.

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The Quarterly Quality Report An ASQ Analysis of Quality & Customer Satisfaction With Manufacturing Non-Durable Goods Commentary by Jack West, American Society for Quality November 14, 2006

Pepsi Uncaps a Lead While Coke Fizzles

PepsiCo’s leadership in perceived quality may be attributable in part to its strongermarket presence in diet sodas and waters, which may have a perceived quality edgedue to consumer perceptions that they are healthier than carbonated sodas. Pepsi hasbeen quicker to tap into American consumers’ growing concerns with obesity and switch to lower-cal beverages. Their flagging appetite for sodas cuts into demand for Coke’s product lines. PepsiCo derives 23 percent of its worldwide profit from carbonated beverages compared to about 85 percent at Coca-Cola.Pepsi’s new CEO says she intends to stick to the health and wellness approach of herPredecessor, an approach that emphasizes diet soft drinks and various forms of bottledWaters. Bottled water, the fastest-growing segment of the beverage business, hasBecome a $10 billion market worldwide; growth is especially strong in the United States. Although Coca-Cola dominates the soft-drink world with a global market share of 36 Percent (PepsiCo is a close second at 35 percent, followed by Cadbury Schweppes at 17 percent), PepsiCo is number 1 in the noncarbonated soft drinks category.

Customer Satisfaction Survey & Analysis

Survey area - Bhagalpur & surrounding

Introduction

Customer satisfaction measurement is systematic process for collecting customer data (e.g. survey, audits etc.) analyzing these data to make it in to

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actionable information, driving results through out an organization and implementing satisfaction improvement plan. Thus, Customer Satisfaction Measurement (CSM) is a management information system that continuously captures the voice of the through the assessment of performance from the customer’s point of view.

For making the measurement of customer satisfaction we have tried to use following methods.

Such measurement could me made by using any of the following methods:

Surveys Formal and informal feed back from customers Use of customer account data Complaints

However, survey is the most common method.

CSM will enable us to

Understand how customers perceive your organization and whether your performance meets their expectation.

Identify PFI’s (priorities for improvement) areas where improvement in performance will produce the greatest gain in customer satisfaction

Set goals for service improvement and monitor progress against a customer satisfaction index

Benchmark your performance against other organization Increase profits through improved customer loyalty and goodwill

We tride to measure and monitor feedback of customer satisfaction & dissatisfaction which enable us to know about PepsiCo’s strong points and as well as week points. It has address conformance to requirements, meeting, needs, and expectations of customers, as well as price and delivery of product.

We used the following steps for survey-

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Obtain Top Management

Determine Survey Objectives

Exploratory Research

Data collection

Design of Questionnaire

Actual Survey

Data Refining and Analysis

Recommendation and Implementation Plan

Fig. Survey methodology

Obtain top management We had done our survey work under the guidance of Mr. Arun Kumar pandey (T.D.M.),MR. Kamlesh yadav (C.E.), & Mr. Santosh Kumar,(C.E.) PepsiCo Bhagalpur. These top management guided us and asked for identified the problems. it is essential that the survey project have to management buy-in. top management should agree with the purpose of the research and understand what actions will result from the survey. One way of

Ensuring management buy-in is to involve management in the design and construction of the survey.

Determine survey objective

Firstly we hade determined our objective. Our main survey was:

Market position Pepsi product in Bhagalpur 76

Customer expectation Problem of customer regarding to getting product Purity of vesicooler. Product display To find out the market strategy used by our competitors Relationship between PepsiCo persons with shopkeeper(customer) Claim of customers

Exploratory Research

We have done intensive research of the soft drink market in Bhagalpur. Our research is based on the customers demand and availability of product in the market. We have also used the data provided by Deepak traders and our Customer Executive Mr. Kamlesh yadav.

Data Collection We collected the data from our distributer. we also collected the data provided by shopkeepers. Shopkeepers provide us there total per day sales as well as seasonal sales. We have also tried to collect data on our survey topic from various sources without the approval of the top management

Design of Questionnaire

Our basic principles and purpose of asking question was:

Will the respondent have the information / knowledge to answer it? Will the respondent understand the question? Is the respondent likely to give a true answer? Will the question bias the response?

We have always keeping in the mind, the value and norms of our organization to customers

Type of questions We asked to customer mainly following types of question:

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Closed question For the statistical analysis, we asked closed question. The main purpose of

asking closed question was to linked it with rating scale to qualify the strength of the response.

Open question We asked questions when we doesn’t want to leave the respondent in any

way we used to asked these questions at the exploratory stage rather than at the survey stage

Purpose of questions Whether the questions are open or closed, they can be used for different purposes, usually to find out about respondents’ behavior, to understand their attitudes, or to gather details about them for classification purposes.

Behavioral questions Behavioral questions are about what the respondent does or has done in the past. They are both factual and tangible which usually make them easier to answer so they tend to be placed at the beginning of questionnaires.

Attitudinal questions Although behavioral questions can ask the respondent to dig deeply into his or her memory, attitudinal questions usually require more thought and more decision making and should therefore follow rater than precede behavioral questions. This gives the respondent some time to think about the issues involved. It also provides an opportunity to us to build rapport – very useful later when we want the respondent to make the effort to give proper consideration to any difficult attitudinal questions. Customer satisfaction measurement is primarily concerned with attitudinal questions. Attitudes towards the product and services and selecting the supplier, attitudes about the performance of the product and supplier and, most difficult of all, attitudes about the image of the supplier, will all come within this category

Data Refining and Analysis

Data collected through the questionnaires are first checked for incompleteness, inconsistencies, and inaccuracies.

Structuring the questionnaire according to business processes, makes it possible to structure the data analysis in a managerially meaningful way. The analysis determines links between the following components:

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Process

Overall satisfaction

Fig. hierarchy of dimensions

Customers’ satisfaction level with the dimensions (subprocesses) of a process affects their satisfaction level with that process. Likewise, customers’ satisfaction level with the various processes influences their satisfaction level with the firm overall.

Using the statistical models for predicting satisfaction, it is then possible to estimate the relative importance of the various processes in predicting satisfaction with the firm, and the relative importance of the dimensions in predicting process satisfaction. These importance weights can then be related to performance, as measured by the percent satisfied. Charting the importance and performance information can help provide preliminary ideas about where resources should be allocated.

Recommendation and implementation planBased on analysis of data regarding sub-processes dimensions./ factors), processes, and overall, one can formulate important recommendations which could be considered for implementation. For example, one could work out process wise satisfaction levels. Take the case of metering process in a distribution company, say, which has been found to have a low score in satisfaction, the concerned department may look for possible causes and then draw up an implementation plan.

Conclusion

Monitoring of Customer Satisfaction is now very important for a distribution company, as it will lead to better customer experience and thereby goodwill. A quality survey is required to be undertaken periodically. Product available in Bhagalpur and its price

Pepsi, Mountain Dew, Merinda, 7up,

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Dimension (Sub process)

Product quantity price 24*200 ml RGB 168/caret 24*300 ml RGB 214/caret 24*600 ml 454/cartoon 09*2000 ml 459/cartoon 24*my can 330/cartoon

Slice 24*250 ml RGB 214/ caret 24*500 ml 500/ cartoon

Aqiafina

12*1000ml 120/cartoon Lehar soda 24*500 ml 260/cartoon Tropicana

Scheme given by Pepsi Company in the month of July & august to Outlets

1. 2 bottle 200ml free on 300ml/ Pepsi, Dew, 7up Mirinda

2. 2 bottle 600ml free on 2000ml/ Pepsi, Dew, 7up Mirinda

3. 2 bottle 500ml free on 500ml Lehar soda

COMPARISION BETWEEN PEPSI PRODUCTS & COKE PRODUCTS

Pepsi---------------- Coca-cola,Thumps up Nimbooz,Mirinda----------- Limca Aquafina----------- Kinley

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Mountain Dew, 7Up----------- Sprite Slice------------------------- Maaza Mirinda Orange----------- Fanta

Area for distribution of Pepsi products

Buranath Manic sharkar chowk Adampur chowk M.G. road Patalbabu road Station chowk Variety chowk

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Khalifabad chowk R.P road M.P.dewdi road Tatarpur Noorpur Tilkamanjhi Zero mile Sabor Barai Khanjar pur University road Nath nagar Champa nagar Sahib ganj Kabirpur Laheri tolla Chunihari tolla

Market share of Pepsi/Coke in different area of Bhagalpur

Name of outlet

Address Outlet owner Name

Phone no.

PepsiStock

Coke stock

Pepsi Empty Glass

Coke Empt

y Glass

VisicoolerPepsi / Coke

Gopal store Buranath Gopal ray -- 2litre-3600ml-6200ml-5300ml-5Aquafina-2

2litre-1600ml-3200ml-4300ml-3

6 Tray 3 Tray Pepsi freeze

Dubey gi store

Manic shanker chowk

R.K. dubey _ 2litre-2600ml-3300ml-92000ml-

6 Aquafina

-2

2litre-8600ml-0300mkl-2

6 Tray 4Tray Pepsi freeze

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Subham kirana store

Bhuranath road

Sunil sah -- 2litre-1600ml-3300ml-3200ml-4

2litre-3600ml-2300ml-3Kinley-0

4 Tray 3 Tray Own freeze

Family store

Bhuranath road

Suraj kumar _ 2litre-6600ml-3200ml-4300ml-7

2litre-4600ml-3200ml-4300ml-3

3 Tray 2 Tray Own freeze

Annpurna store

Manishanker chowk

Sumit yadav --- 2litre-3600ml-3200ml-5300ml-3

2litre-2600ml-2200ml-4300ml-3

5 3 Pepsi freeze

Jay guru Variety chowk

Manish -- 2litre-1600ml-2300ml-2200ml-3

2litre-4600ml-6300ml-7200ml-10

3 Tray 5Tray Coke freeze

Pintu jalpanshop

Sudha lone bazar

Pappu sah _ No 2litre-6600ml-6

300ml-18200ml-31250ml-4

4 5 Coke freeze

Sanjay pan Adam pur chowk

Sanjay kumar 9304931386 2litre-9600ml-9300ml-5200ml-7 aquafina

-10

2litre-1600ml-2300ml-2

200ml-3

5Tray 5tray Pepsi & Cokefreeze

Mahendra mistan

Adam pur chowk

Mahendra pd. _ 2litre-3600ml-3200ml-5300ml-3

2litre-5bottle

600ml-3200ml—4300ml-2

5 tray 11 Tray Pepsivisicooler

Coke visicoolerBut empty

Sandesh hotel

M.G.road -- 2litre-6600ml-6300ml-8 200ml-9Aquafina

-6

2litre-4600ml-3300ml-8200ml-10Kinley-4

10tray 9 Tray Pepsivisicooler

Coke visicooler

Rinku store

Patal babu chowk

Ram babu _ 2liter-1600-2

300ml-2200ml-2

2liter-1600-1

300ml-3 200ml-2

3 4 Pepsivisicooler

Lassi corner

Patal babu chowk

Amar -- 2liter-1600-2

300ml-1200ml-3

2liter-1600-3

300ml-2200ml-5

6 8 Pepsi visicooler

Seasonal corner

Patal babu chowk

Aman kumar _ 2liter-1600-1

300ml-3 200ml-2Aquafina

-1

2liter-1600-3

300ml-3 200ml-5

2 5 Pepsi visicooler

Banaras lassi

bhandar

Variety chowk

-- _ 2liter-1600-2

300ml-1200ml-3

2liter-1600-1

300ml-3 200ml-4

5 7 Pepsivisicooler

Coke visicooler

Parul store

Variety chowk

Shyam Kumar

_600ml-3300ml-5Aqafina-

2l-4600-2

300ml-6

2 6 Pepsi visicooler

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2New

Amrit jalpan

R.P.Road AMRIT 2000ML-8

600ml-14

300ml-3AQUAFINA-5

2liter-1600-2

300ml-1200ml-3 Kinley-6

5 0 Pepsivisicooler

Coke visicooler

Milan store

Tatarpur Umesh Kumar

300ml-1600ml-

10200ml-2

_ 4 0 Pepsivisicooler

Gauhar store

Tatarpur Mr. Gahour 2liter-1600-2

300ml-1200ml-3

2liter-1600-1

300ml-1200ml-2 Kinley-0

6 0 Pepsivisicooler

M/S Book center

tatarpur Anwar 200ml-1600ml-1300ml-2

- 2 0 Pepsivisicooler

SABENA STORE

B.N.COLLEGE,KAB

ERPUR

Farden khan - 2liter-1600-2

300ml-1200ml-3

6 0 Pepsi freeze

OTHER STORES-

Store Name Area %of Pepsi/Coke Freeze

Prakash book center Sabhor 55/45 Pepsi

Sambhu pan bhandar ,, 48/52 Pepsi

Neha dial ,, 28/72 Coke

Arvind tea stall Barai 58/42 Pepsi

Amit general store ,, 46/54 Own

Prakash general stores ,, 60/40 Pepsi

Pooja tea stale Tlka mandir 50/50 Coke

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Sweet India ,, 42/58 Pepsi & Coke

Basant bahar tilka mandir 44/56 Pepsi

Mukesh sweet ,, 52/48 Pepsi & Coke

Kalpana dial ,, 70/30 Pepsi

Aman tea stall ,, 40/60 Own

Rajesh tea stall ,, 100/00 Pepsi

Pappu mistan bhandar khanjar pur 45/55 Pepsi & Coke

Abhishek sweet kabirpur 80/20 Own

Shivam S.T.D. P.C.O. Noorpur 50/50 Own

Basant mithai shop Nath nagar 52/48 Coke

Dilip electronic ,, 70/30 Own

Rohan dial Nath nagar 30/70 Coke

Ejaj khan Saheb ganj 100/00 Pepsi

Arun stores Sahib ganj 52/48 Own

Rk kirana ,, 75/25 Own

Mandal jee near university 45/55 Own

Prince store Tatarpur 25/75 Own

Anju store khalifabag 60/40 Pepsi

Nanha-munna readymade ,, 50/50 Pepsi

Baba tea stall R.P.road 55/45 Pepsi

Shree stationary ,, 55/45 Pepsi

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Amarit jalpan Saria 42/58 Pepsi & Coke

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MARKET SHARE OF PEPSI /COKE IN QUANTITY WISE IN BHAGALPUR

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% Market Share

0%

20%

40%

60%

80%

Coke

Pepsi

Coke 45% 63% 47% 51%

Pepsi 55% 37% 53% 49%

200ml 300ml 600ml 2000ml

``

COKE53%

PPSI47% COKE

PEPSI

COMPETITIVE MARKET SHARE

88

Cola

Pepsi = 45%

Coke = 35%

Thumsup = 20%

Orange

MIRINDA = 75%

FANTA = 25%

Clear

Lemon

89

45%

35%

20%

Pepsi Coke Thumsup

25%

75%

Fanta Mirinda

7UP = 50%

SPRIT = 50%

Mango

Slice = 45%

Maaza = 55%

90

50%50%

Sprit 7UP

55%

45%

Maaza Slice

Can

PEPSI = 55%

COKE = 45%

Water

Aquafina = 80%

Kinley = 20%

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45%

55%

Coke Pepsi

6

60%

40%

Kinley Aquafina

6

TECHNIQUE INVOLVED IN DEFINING PROBLEM

1) Observation the problem

2) Collect the Problem

3) Analying the Problem

4) Take Solution

5) Application the Problem

6) Solving the Problem

OBSERVE THE PROBLEM

UNDER THIS INVESTIGATE BY OWN OBSERVATION WITHOUT INTERVIEW IS THE

RESPONDENT. THIS ALSO ADOPTED BY ME BY OBSERVATION DATA CAN BE COLLECT

MORE CORRECT. IT IS DEPEND UPON ABILITY OF INVESTIGATOR.

COLLECT THE PROBLEM

After collecting the data I considered that what is the problem for the company

and when company wants to know his weakness.

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ANALYSING THE PROBLEM

After collecting the problem I analysis the problem such as how many problems

are general and how many are different from others and how many problem is

considerable and solvable.

TAKE SOLUTION

After analysing the problem I sow that 90% problem was general and I found

20% problem personal and I was found 10% problem as Genuine which is

considerable and soluble. General solution solve the journal problem remaining

10% problems solution we found and then after we implement the solution.

APPLICATION OF SOLUTION

After founding the solution we apply the solution and satisfy the customer &

consumer.

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Pepsi VS Coca-Cola

Pepsi ads often focused on celebrities, choosing Pepsi over Coke, supporting Pepsi's positioning as "The Choice of a New Generation." In 1975, Pepsi began showing people doing blind taste tests called Pepsi Challenge in which they preferred one product over the other, and then they began hiring more and more popular spokespersons to promote their products.

Coke dispenser flown aboard the Space Shuttle Endeavour in 1996

In the late 1990s, Pepsi launched its most successful long-term strategy of the Cola Wars, Pepsi Stuff. Consumers were invited to "Drink Pepsi, Get Stuff" and collect Pepsi Points on billions of packages and cups. They could redeem the points for free Pepsi lifestyle merchandise. After researching and testing the program for over two years to ensure that it resonated with consumers, Pepsi launched Pepsi Stuff, which was an instant success. Tens of millions of consumers participated. Pepsi outperformed Coke during the summer of the Atlanta Olympics - held in Coke's hometown - where Coke was a lead sponsor of the Games. Due to its success, the program was expanded to include Mountain Dew, and into Pepsi's international markets worldwide. The company continued to run the program for many years, continually innovating with new features each year.

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The Pepsi Stuff promotion became the subject of a lawsuit. In one of the many commercials, Pepsi showed a young man in the cockpit of a Harrier Jump Jet. Below ran the caption "Harrier Jet: 7 million Pepsi Points." There was a mechanism for buying additional Pepsi Points to complete a Pepsi Stuff order. John Leonard, of Seattle, Washington, sent in a Pepsi Stuff request with the maximum amount of points and a check for over $700,000US to make up for the extra points he needed. Pepsi did not accept the request and Leonard filed suit. The judgment was that a reasonable person viewing the commercial would realize that Pepsi was not, in fact, offering a Harrier Jet. In response to the suit, Pepsi added the words "Just Kidding" under the portion of the commercial featuring the jet as well as changing the "price" to 700 million Pepsi points.

In 1985, Coca-Cola and Pepsi were launched into space aboard the Space Shuttle Challenger on STS-51-F. The companies had designed special cans (officially the Carbonated Beverage Dispenser Evaluation payload or CBDE) to test packaging and dispensing techniques for use in zero G conditions. The experiment was classified a failure by the shuttle crew, primarily due to the lack of both refrigeration and gravity.[citation needed]. A Coca-Cola fountain dispenser (officially a Fluids Generic Bio processing Apparatus-2 or FGBA-2) was developed for use on the Space Shuttle Endeavour as a "a test bed to determine if carbonated beverages can be produced from separately stored carbon dioxide, water and flavored syrups and determine if the resulting fluids can be made available for consumption without bubble nucleation and resulting foam formation". The unit flew in 1996 aboard STS-77 and held 1.65 liters each of Coca-Cola and Diet Coke.

Second Cola War

During the 1990s, a "second cola war" was reported in the United Kingdom. This time it was due to the launch of Virgin Cola, as well as Sainsbury's store brand Classic Cola, which, unlike most store brand colas, was designed to look like a top product worthy of competition. For a few years both colas were competitive with Coca-Cola and Pepsi; at one point Coca-Cola even sued Sainsbury's claiming the design of the Classic Cola can was too similar to Coke's. However, today, both Virgin and Classic Cola are far behind the two major brands. The high-publicity marketing also continued into the 1990s. In 1997 the Spice Girls (who were at the peak of their fame) signed a multi-million pound sponsorship deal with Pepsi. They starred in three Pepsi commercials, released two limited edition singles with Pepsi; "Move Over" and "Step To Me", featured on Pepsi packaging and performed two live concerts in Istanbul organized and sponsored by the company.

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TECHNIQUES FOR SALES PROMOTION

1) Product availability

2) 100% rich

3) Good relation

4) Warm display

5) Cold display

6) Proper singer

7) Rich at one time

8) Fulfill your commitment

1) Product availability

It means all the flavour of Pepsi should be available at one time. By which

customer can able to give any flavour to the consumer and can give the

satisfaction.

2) 100% rich - it means. Company top management always should always worry

about the quality of all the brands. If any organization wants to service in the market

and wants to better image then quality play a very integral role so for sales

promotion quality should by 100% good.

3) Good relation – company’s executive, sales man should make good relation from

dealer, whole seller and retailer. There is only 20% brand loyal person. Remaining

80% impulse selling is going on. It means in india in cold drinks line which ever

brand consumer see first of all that brand will demanded by user. The selling is high

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4) that particular brand. So i want to say that if. The executive relation will goods

from dealer, whole seller retailer. Then he will arrange coke brands on front of shop

by which coke selling will improve.

5) Worm display

6) Cold display

Proper shin age - proper shin age also play a key roll in more selling.

Fulfill your commitment – if executive promise to the customer of any type. Then

executive shovel fulfill his promise, such as. Executive say that to the retailer if

you will sell 1000 carrot in this month then i will give you a coke fridge. If retailer

has sold out 1000 carrot in the a month then executive should fulfil his

commitment. By this manner selling will also improve.

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Strength

1.Company image : It is a reputable organization and is well known all over the world. Perception of producing a high quality products.

2.Quality conscious:They maintain a high quality as a Pepsi-cola international collect sample from its differ production facilities and send them for lab test in Tokyo.

3. Good relation with franchise:Throughout its history it has good relation with franchisers working in different areas of the world where they have the production facilities.

4. Market share:It has a highest market share more then 52% in India and leading a far step head from its competitors.

5. Large number of diversity businessesThis is also its main strength as it has diversity such as.

a. Pepsi beverages

b. Pepsi foods

c. Pepsi restaurants

7. High tech culture:

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The whole culture and business operating environment at Pepsi-cola-West Asia has quick access to a centralized data base on they use computer and business tolls for analysis and quick decision making8. SponsorshipThey mainly use celebrities is there advertisement complaining like.

1. Sharukh khan2. Katrina kaif3. Amitabh bachhan 4. M.S.Dhoni

Also sponsor social activities programme like music and games.

Weakness

1.Decline in test : During the last year, it was published in financial post that there has been big complaints from the customers with regard to the bad taste that they experienced during the span of six months. Some people in Bhagalpur also claimed that Pepsi is more sweet than coke.

2.Short term approach : They have a lack of emphasis on this in their advertising such as currently when they losses the bid for official drink in the 96 world cup. They started a campaign in which they highlight the factor such as “Nothing official about it”.

3.Very little advertisement in small towns Bhagalpur. 4.Not good reward system in small town as Bhagalpur for its customers.5.There is the claim of shortage in peek season on Bhagalpur.6.There is the claim from customers that the damage bottles has not been

changed by distributer at time.7.Lack of product display in bhagalpur

THREATS

1. Imitators: They also have a problem of imitations as receives complaints from customers that they find take product in disguised of Pepsi’s product.

2. Government regulation : They face problems if government taxes on them which force them to rise price of this product.

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3. Corporate shortage problem: Again this is also serious threat as if supplier is unhappy with the company. He may reduce the supply and exploit the company. This action will surely affect the production process.

OPPORTUNITIES:

1. Increase production: as almost in all over the world growth rate is increasing which in term increases the demand of the products and necessities and especially in Asia the market is growing at a faster rate as compare to other countries. So they have to attract new entrants.

2. Changing social trend : As in all over the world people are rushing towards faster, It provide the company a factor to capture this fast moving market with its take away product.

3. Diversification: They may enter in garments business in order to promote their brand name, by marketing supports cloths for players which represent their name by winning their clothes.

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RECOMMENDATIONS

Company should prepare future plan for maintain selling in market. Because

company competitor can increase and can capture the market.

Company should provide special benefit to the retailer. Other wise his interest

will go down from cold drinks.

Present time competition is not high in this line because it’s competitor is only

Coka-Cola. So that company can do compromise with Coka-Cola and both can

increase product’s M.R.P.

Company should appointed a special representative for listening retailer’s

problem and solve them. He can also find out some shortcomings of salesman &

others.

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In case of cold drinks selling mostly depend on retailer. So that his satisfaction

needed.

Test of all flavor like, Pepsi, 7up, Mountain dew, merinda, slice and Tropicana

should also good.

Defected goods should be returnable or changeable.

Good execution is a main factor in more selling good execution improves

selling.

Sales executive & salesman relation and good behavior also provide effective

guidelines in increasing selling.

For more selling company person should fulfill his commitment.

In Cold Drinks line brand loyalty found only 20%. So that which will be

visible that will salable.

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Internet site

www.pepsico.com www.cocacocla.com www.pepsicoindia.com www.wikipedia.com www.yahooimagesearcher.com www.ask.com www.hoover.com www.wikianswer.com www.Google.com

Record of Deepak Traders, Chunihari Toola Bhagalpur Magazine

Business today 4ps Business and economy Business world Harvard business review

News paper The economic times Business stander

Consulted book MARKETING MANAGEMENT

A South Asian Perspective KOTTLER KELLER KOSHY

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JHA EIILM UNIVERSITY JORETHANG S- SIKKIM

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