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Project Report :

Suzanne Moore

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Collaboration

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OUGD 503

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Uk Greetings

This was the brief that me and Lizzie decided to do,

we came up with the concept of creating a range of

north vs south romantic cards. Whilst we were

generating research we got approached by David

asking if he could join our group. We thought it

would be best if David knew our concept and brief

first before he decided he wanted to be with us,

otherwise there would just be trouble.

David liked our idea and so joined our group. We

all had the same direction and tone in mind for this

project and this was really beneficial. We as a group

worked well together, we met up regularly, were in

contact via email, forwarding back and forth work

for evaluation, and we all brought something

different to the table and concentrated on that area.

We also had no falling our , or drama it was a really

positive experience working with David and Lizze,

and I feel we came out with a strong brief from

working together.

The reason we originally chose Uk greetings is

because we both agreed that we wanted to do a

project with a light tone, as the briefs most of the

time are serious, this was our chance to have a bit

of fun with a concept. And I think we successfully

achieved it to make the project that way. Although

we created a jokey, fun card I don’t think it hindered

our professionalism, we e-mailed one and other

when we wanted to discus work rather than using

text of facebook, because email feels more

professional and is used in more professional ways.

We also filtered to content so that it wouldn’t

offend anyone who is marking it or views it at YCN,

which is a sign of professionalism.

This has been the most successful collaboration I

have worked in, as it has actually been a collabora-

tion we all had different talents and weakness’s

which meant that we supported one and other and

worked as a team, not how some collaborations go

where one person does the lot and it’s awful.

The only problem we encountered was when the

laser cutter didn’t work for creating our stamps,

which was very frustrating as it was a main part

of our visual look and concept have the card type

made by the process of stamping, but it was just one

of those unfortunate things and everyone was once

again very Professional about it and just accepted

and moved on quickly to come up with an idea of

alternatives, and now we have learnt our lesson to

be more aware of time scales when relaying on a

machine as things can go wrong.

From this group work I have witnessed my different

and beneficially ways of working, This was an

enjoyable project and I’d happily work with my

group again.

Design a range of greetings cards

Responsive • YCN • Collaborative • UKgreetings • NorthernRomance

Collaboration

OUGD 503

Responsive • YCN • Collaborative • UKgreetings • NorthernRomance

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Ycn - Churchill

Make Winston Churchill famous amongst 11 - 18 year old

Personal

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OUGD 503

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I decided to do this brief as I thought it would be

challenging and push me to develop an interesting

concept. It was also an opportunity to learn about

a subject matter that I am not that clued up on, it

gave me a chance to work how professionals work,

by becoming an expert on the subject of whatever

job they are working on. The brief was a hard one

to interpret, but once we had the session on how

to deconstruct the brief, it abled me to re write the

brief in a more concise focused way, highlighting on

the key factors of the brief, which abled me to know

what the client wants from the brief.

The brief itself was very open, which I discovered is

not necessarily a good thing, at the beginning I kept

getting a bit chocked by the brief not knowing what

direction to go in but after the first crit I gained

more clarity from feedback and was able to home

in on a concept of ‘Who is Winston Churchill’. An

interactive pack to introduce my audience to who

Churchill is. It is a light hearted tone, and is not

very information heavy as I think people would be

put off reading it if it was very informative, plus the

tools are there for the reader to research and find

out more about Churchill if the subject area tickles

their fancy, and if not at least the reader will know

who Winston Churchill is and be able to recognise

him.

I am happy with the out come of my project as I feel

I pushed it far and made some interesting stuff. It

was also very satisfying to get over the hump of the

brief being to open. The method that Fred showed

us for de constructing and reconstructing the brief

worked really well and will be something I will con-

tinue to do / use.

Due to the other smaller briefs that I have been

working on I felt a lot more efficient working on the

project, I am able to do work a lot quicker and ef-

fectively, I need to continue practicing this, as I think

it is a valuable skill, that you need in the graphics

industry.

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Personal

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OUGD 503

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OUGD 503

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No Culture Icons x Village

One area of design I really enjoy is publishing and

editorial, so when the opportunity arose for a

competition to create a ‘zine’ for no culture icon

and Village book shop I welcomed the challenge.

The brief was very open, the content for the zine

was at the decision of the competition entrant,

which at first I thought was a good thing, but slowly

realised it was a lot more time consuming to

generate the concept of the content as it was at my

choice completely. In the end I decided to make the

zine relevant to the surrounding in which it would

be sold so wanted to make it specifically about

Leeds or Yorkshire. I then could start the brief and

develop a concept around my topic. I am glad that

I chose a topic that is relevant to the competition

runners, as I didn’t want it to be a random topic,

which isn’t to do with anything other than what I

want to do, as I don’t think that would be beneficial

to this responsive module as I could do that any

time for myself.

For the zine I wanted everything that was in it to be

relevant to what I was doing and have reason. The

concept I decided to go for was to create a zine

that would run in a series, where each one would

be based on a different Yorkshire town /

location. So I wanted to design something that

would represent the town, and decided to do

this by using film photography as I think they are

more real and capture a very atmospheric feel, I

also decided on the concept of taking a picture of

something that is unique to that town, a section of

the pavement that will not be the same as any other

towns pavement, and apply this to the design so that

each town has a unique feel.

By designing in this way where everything must have

a reason it showed me how beneficial it is to have

these reasons planned and set, it limits time wasting

and makes the piece of work have a lot of meaning

and thought within the design.

Design a zine on any subject matter you choose to be sold in shop

Personal

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OUGD 503

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Responsive • Village • Zine • Hebden • NoCultureIcons

Personal

Personal

Responsive • Village • Zine • Hebden • NoCultureIcons

Responsive • Puffin • Childrens • TheWindIntheWIllows

Personal

OUGD 503

Responsive • Puffin • Childrens • TheWindIntheWIllows

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Puffin - The Wind in The Willows

As I am interested in publishing design I decided to

do the penguin brief for one of my responsive briefs.

Book covers is an area of design that I think can be

very effective and creative, which is how I wanted to

approach my brief.

I decided to design for the puffin brief, as I haven’t

done any design work that is aimed at children

before, so thought this would be a perfect oppor-

tunity and would also make the brief a challenge

which would push me. I treated this brief as a longer

one as I wanted to have a really strong well thought

out concept, and design work.

I decided on a concept that would able the child to

use their imagination and also learn something new

at the same time. I wanted the child to use their

imagination because I think today we live in such

a visual world that sometimes the brain gets lazy

and stops imagining things, for example, if a child is

given a book with an illustration of the characters

on the front, that child may not use his/her imagina-

tion to conger up what they want the characters of

the book to look like. So by making the cover in the

same illustrative style so that it appeals to the child

but without putting actual illustrations of the char-

acter hindering their imagination it may able them

to visualise the book how they want to. I did this

by concentrating on an aspect that is unique to the

character of the book, their foot prints. By using the

footprints of the animals it is also a way of the child

learning about the animals, which gives the cover a

secondary purpose.

I made sure when designing the cover that I paid

homage to the classic illustrations. I did this by tak-

ing aspects of the illustrations such as the colour

pallet and also the technique in which they were

created as they were done in water colours, I did

my drawings in water colours. I think this benefited

my design by giving it a bit of heritage, and well

thought out design.

Something that I really enjoyed about this was that

the copy was provided for it, as writing is something

I struggle with and is not a strong point for me,

so by having the copy ready to use it spared me

a lot of time, which I could then put back into my

designing. It also made me feel more confident with

submitting the design as I wasn’t conscious about

the writing.

At the final crit for our responsive boards it was

suggested to me that I develop one of my briefs

further than what the brief had asked, so I decided

to re visit this brief as I felt it had the most poten-

tial. I extended it by making a promotional animal

pack that would come with the book , featuring a

poster version of the book cover, a book mark and

a booklet filled with facts about each animal that is

featured in The Wind in the Willows.

From extending this brief it gave me a chance to

push this project further and make a substantial

project with a strong concept.

Design a Christmas card to represent Leeds College of Art :

Personal

Personal

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OUGD 503

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Responsive • Puffin • Childrens • TheWindIntheWIllows • AnimalFacts

Personal

OUGD 503

Responsive • Puffin • Childrens • TheWindIntheWIllows • AnimalFacts

Responsive • Dazed&Confused • Tape • ThomYorke

Personal

OUGD 503

Responsive • Dazed&Confused • Tape • ThomYorke

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OUGD 503

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Dazed & Confused

I chose to do this brief with the intention of

adding my own time limit to see what work can be

achieved in that space of time and also to work on

and develop my time management skills. It was also

a chance to work on another music based graphic

design brief, but for a different format / genre of

music, which I thought would be an interesting

challenge to try and capture the zest of this artist

and track.

I decided to tackle the brief by adding a time re-

straint of one hour. I was originally going to spend

more time on it, say 24hours, but as I had already

set the time scale of 24hours for other responsive

briefs I wanted to challenge myself further so set

the time limit as one hour, to see what work can be

done in that time.

From analysing the brief the main aim in the brief

was to make the cassette artwork ‘trippy’ as that

is how they (Dazed and Confused) saw the Thom

Yorke track, which after listening to it I could relate

too. Due to the time restraint I added, I had to

come up with concepts quickly, but as quick as I

was coming up with ideas I was having to filter out

the ones I didn’t think worked, until I came up with

a concept that I thought was suitable and met the

brief requirements. Once I had the concept I just

had to go ahead with the designing, which I found

actually took less time to do then coming up with a

concept.

The fact that the actual designing took a shorter

time than coming up with the concept highlighted

to me how important the concept is, and how when

you have a clear concept it makes getting on and

designing a lot easier.

This was a successful brief, I am happy with how

it turned out design wise, I think it represents the

‘trippy’ feeling of the track, through the

movement of the design, it also has a texture to it

which relates to the song.

The most successful thing about this brief was

developing the skills of working quickly but still

effectively, you still go through the same process

that you would do for our longer briefs, but double

time, all decisions have to be made quickly. It was a

satisfying way of working, making a decision sticking

with it, and if it doesn’t work then making another

decision sticking with that until it is right. It made

me more gutsy to just do things even if they didn’t

work out, I had time to try something else as I

wasn’t wasting time ‘thinking’ about things. I will

take this attitude with me and apply it to other

projects as I think the more concepts you can

experiment with, the more you will know you have

the strongest one.

Design a cassette inspired by Thom Yorke’s track Amok :

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Secret 7”

Design a secret vinyl for band Haim and their single Better Off

Personal

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OUGD 503

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The secret 7 brief was an interesting brief to tackle

as it was very conceptually driven. The fact that the

design had to speak for it’s self and tell the story

of the artist and the chosen song , whilst remaining

anonymous was an exciting way of designing.

I found that because you had the constraint of

having to design without naming the artist or song,

it made you engage more and look at more detail of

the meaning of the song and how you can

represent the song, and let the design speak for its

self without telling people what it is and who it is

for. I think this is a really useful technique to take

away from this competition brief for designing for

music, as it is an easy option for album or single

artwork just to stick a picture of the band on the

front, but to creatively capture the essence on the

song and band first before adding text and the band

name will able you to have a really strong album

artwork and is something I will bear in mind if the

opportunity every arises to design for music.

I chose to enter this brief as vinyl and cd artwork

is something that I am interested in and would be

something I’d want to explore. So naturally secret

7’ was a good starting point. As I said before the

secret element of the brief was also a design

process I found interesting and wanted to explore

as it could be a beneficial method of working. I also

liked the fact that this competition is linked to a

charity, and that by entering it you are not only

benefiting yourself, but you are benefiting the

charity and other too.

For this brief I looked at the song lyrics and style

of the song and band in detail so that I had a strong

conceptual understanding of what and who I was

designing for. The song was about break up’s and

heart break, but with a positive spin that even

though you might be hurt your better off without

them, which highlighted to me that although the

song in about a dark subject matter it must be

represented also in a positive light. This helped as it

gave me a better understanding of the concept of

the song which then meant that my designs were

well informed and met the brief.

I really enjoyed designing for this brief it able me to

combine music and graphic design which are two

things I enjoy, but had not yet had the chance to

combine. I was also selected as one of the winners,

which was a comforting and positive feeling that my

design was strong enough and that the design was

conceptually strong enough to tell the story of the

song anonymously without giving away the artist or

track.

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To Dry For

One thing that I feel I am really benefiting from by

doing these responsive briefs is time management.

By setting various time constraints for myself it

means I’m having to adjust the way I work

depending on the time scale. The shorter briefs

are the ones that I am feeling the benefits from, as

I thought working to a short time period would

be hard / wouldn’t be able to get a well rounded

project, where in actual fact I have really enjoyed

working quickly and I am pleasantly surprised and

happy at the work you can do in a short period of

time, which I think will also benefit my larger

projects as I feel if I can achieve said amount of

work on a short time scale brief I could do so much

more with larger longer briefs. I also find with the

shorter briefs the decision making is a lot quicker

and you don’t second guess yourself as you don’t

have time to waste.

I decided to do this brief as it felt like a good one to

react too. The brief was simple to read, informal and

very clear with requirements, so there was no need

to go into depth in looking at the brief which saved

time. So I decided to act quickly with this brief. I

gave myself 3 hours to react to the brief, 1.5 hours

to design and 1.5 hours to research / come up with

a concept. What was interesting was that I spent

more time on the concept then I did the designing

as I was done within an hour. The concept

generation and preparation for designing took the

full time if not a little longer. This proved to me how

important it is to have concept and preparation,

once you have this the designing should just fall into

place and be potentially a smooth ride.

The winning tea towel design was going to be

screen printed so the design had to the screen

print friendly if possible. This was a different way of

designing at you are more restricted, as you don’t

want to use too many colour or it will too

complicated and may hinder the opportunity of

winning. So I designed mine with the fact that it

was going to be screen printed in mind, sticking to

just 2 colours, black (for line) and a background

colour. I found it really useful that I have knowledge

of screen printing as I knew what was suitable for

printing and what is effective, and it gave me an

advantage when designing.

Design a tea towel for company To Dry For.

Personal

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OUGD 503

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Leeds College of Art

This brief was an interesting one to design for as

you had to capture the essence of Leeds College of

Art’s Creative Network event, and also the branding

of the event, which has been done by someone else.

You also had to bear in mind the branding of the

beer providers, Leeds Brewery, who wanted to have

their name featured on the beer somewhere even if

subtle, just so people know what brand the beer is

for their own purposes.

I wanted to treat this brief as a short one so set

a time scale of two days. Two days is quite a long

short brief, but as the concept of encompass-

ing and representing the Creative Network even

whilst keeping it recognisable to the branding that

is already produced seemed like a challenge. In the

briefing we were told that they wanted the design

to be contemporary, so this was the angle I went

with for my submission.

This was the first brief that I submitted to on design

boards, so it was my first experience of creating a

competition submission boards. It was a beneficial

experience to have this opportunity as I had to

mock up my design on the beer bottle which is

something I hadn’t done before. This opened my

eyes to the opportunities of mocking things up, it

showed me how beneficial it is to put the work you

do in the correct concept, it enhances the clarity of

the concept and design, and will there for aid young

in the competition as you are not there to explain

your idea, your idea must speak for itself.

Design a beer label that represents Creative Networks events :

Personal

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OUGD 503

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C R E AT E

N E T W O R K

I N S

P I R

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T A L K

S U PP O R T

E N J O Y

P A L E – B I T T E R

L E E D S

H E L L F I R E

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Leeds College of Art

I chose to do the Leeds college of Art Christmas

card competition for responsive to get things going.

I am not a very competitive person so do not find

competitions come naturally. I decided to get the

ball rolling by treating the LCA Christmas card brief

as a 24 hour brief.

By treating the brief as a 24 hour brief it gave me

the experience of responding to something quickly,

going from concept to design to production, making

quick decisions and delivering on a short time scale.

This is what industry is like, turning work around

quickly and working to different time scales but

without hindering the work quality, so setting a time

constraint was a beneficial thing to do, it was also an

eye opener to see how much work can be

generated in one day.

For this brief I wanted to have a strong concept that

is unique to Leeds college of Art. I think I managed

to achieve this, by researching and looking into

things past the surface. I created a card that had a

lot of meaning and relation to Leeds college of art

so feel I successfully achieved a strong concept.

Design a Christmas card to represent Leeds College of Art :

Personal

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OUGD 503

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Personal

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OUGD 503

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This was the first brief I responded to for

OUGD505. It wasn’t a brief that I necessarily had

a choice about doing, as it was for my boyfriends

work colleague and he had already said yes on my

behalf, but as it fits in with this module I was happy

to do it.

This was a good brief to be working on, as it gave

me experience of working with a direct client. I

wasn’t designing for me, it was for the client, which

is a valuable experience, as it is how the industry

works. It was also a nice feeling to know that this

piece of work was going to be printed and used in

context to what it was being designed for.

The brief was delivered in quite a vague, informal

way, but as there was such a strong design direction

to pull from, it didn’t hinder the process. The brief

was to design a wedding favour to be placed on the

reception tables and given to each guest of the

wedding, in the style of a Wonka bar. I was to design

the wrapper which must look like a Wonka bar on

the front but have the bride and grooms name ,

location and date on the back.

I technically had creative freedom of how I wanted

the back to look, but it needed to have a strong

resemblance to the Wonka bar. This was an

interesting way of designing, as I was having to make

my work flow with the work of an other, which is

something that happens in industry, so this was a

good experience and challenge.

From working for a client I discovered that

sometimes decisions are taken out of your hands,

and even if you don’t agree with the decision you

have to do it anyway, although you can always

negotiate, in this case as it was for their wedding

I let them have the decision their way. This was to

do with the background colour as I produced the

design in the classic Wonka bar colours, but when

I sent over the final design for feedback I had a

request to alter the background colour to ‘hot pink’.

I don’t agree with the design choice and preferred

it in the original colours as it didn’t look as tacky,

but this is the look that they wanted, so I changed

it. This gave me an insight into professionalism, that

you can’t be too precious with your designs and you

must be willing to react and change things.

This project was a really good opportunity to work

with real life clients. It was also a good opportu-

nity, even if I didn’t choose the project, to see the

finished product, and also see it in context.

Wesley and Katie

Design a wedding favour in the style of a golden ticket Wonka bar :

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OUGD 503

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REVIEW OUGD503

This module has been the most enjoyable and also

beneficial module. It has allowed us to develop who

we are as graphic designers, as it was our decision

what brief we picked. It is also a very satisfying

feeling to see so much work come out of one

module.

I feel that this module has helped me develop my

time management skills as each competition brief

was in at different times and I managed to keep

on top and get every single brief in on time. It was

also really beneficial to be able to set the time

for how long you want to spend on the brief. This

meant briefs stayed fresh and it was also a way of

getting your head into gear after it has jammed up

from another brief. I am now more aware of the

amount of work I can do in said time.

The aspect of submitting work has made me more

aware of how important design boards are and how

much they can vary depending on the brief. I know

feel more confident about doing design boards,

where as before this module I never knew what

exactly to put on them, how much information etc.

now I can feel more confident about my boards and

submissions.

Another invaluable skill I have learnt is how to

mock thinks up so that they are in the proper con-

text, or so that it looks like its been photographed

lovely. I can now purpose things, which will make

concept pitches and purposing obscure things that

I cant actually make in other modules a lot more

clearer.

Areas that I have noticed during this module that

I need to improve are writing skills. By doing the

project report and other intensive blogging it has

come to my attention how much I am struggling

with writing which is effecting how I blog, how long

a blog, evaluation etc and will there fore effect my

grade, so I need to start working on my writing

skills to see if it helps.

I have realised that I have not done any identity or

branding competitions which is an area of graphic

design that when it is done well I think it is stunning

and is something I want to experiment with. So I

will keep looking out for these opportunity’s and do

it in my own time to develop skills.

A nice thing about this module is that you can

actually get acknowledged for your design work by

winning the competitions. I was chosen as one of

the Secret 7” covers ( poster to the left ) and it is

a huge complement to know that you got that brief

right.

I have thoroughly enjoyed this module and

developed skills that I can take forward into other

modules.

Review and evaluation of OUGD 503 Responsive module

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Project Report :

Suzanne Moore