PROJECT PROPOSAL - Source Systems · using the latest marketing tools to create productive strategies and relevant market goals. Our service is aimed at effectively bringing you clients

PROJECT PROPOSAL

Branding & Marketing CampaignProject

Prepared For

Prepared By

Prepared Date

Qualified BenefitsJared Schadewald

Frank GomezCEO

December 4, 2014

76 Maxwell, Irvine, CA 92618 USA

1 855 SEO 2014 - 1 855 736 2014

[email protected]

sourceenterprises.com

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1 855 SEO 2014 • [email protected] • www.sourceenterprises.com

WELCOME LETTER

hank you for taking your time to review this proposal that we have created exclusively for you. We have evaluated your business and have a strategy that we can implement to increase your profits and overall brand identity. We are confident that our collective team will be able to facilitate and meet your goals to not only compete in, but dominate your industry.

We limit the number of clients we cater to so that your project will receive the personal attention it deserves from our professional and talented staff. You can be assured our passion will reflect in our work and we will do our best to exceed your expectations. We pride ourselves in world class creative designs, system software solutions, marketing, and customer service. We guarantee 100% client satisfaction.

If you have any questions or need clarification regarding this proposal, please do not hesitate to call me directly anytime. We look forward to working with you and your company and to many successful years in business.

Best Regards,

Frank GomezChief Executive [email protected] 855 SEO 2014

T

“The only intelligent alternative to good design is no design, not bad

design.”

3Prepared for • Qualified Benefits

1 855 736 2014 • [email protected] • sourceenterprises.com

TABLE OF CONTENTS

ABOUT US 4

DELIVERY MODEL 6

ENGAGEMENT MODEL 7

TEAM MEMBERS 8

CASE STUDY 10

CLIENT PORTFOLIO 11

OUR SERVICES 12

PROJECT DETAILS 14

TIMELINE OVERVIEW 16

MARKETING ANALYSIS 19

MARKETING SUMMARY 21

MARKETING CAMPAIGN 24

CUSTOM PLANS 28

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ABOUT US

TECHNOLOGY SOLUTIONS CREATIVE SOLUTIONS

Source Enterprises is a prominent name in providing exclusive graphic design, web development, software systems, corporate image, marketing, enterprise solutions, UI engineering, virtualization, dedicated server networks, and ecommerce platforms specializing for Large Enterprises and SMEs.

Headquartered in Irvine CA, Source Enterprises is supported by companies in the UK, India and all over the world. We are Adobe, Cisco, and Microsoft certified experts. Clients we have serviced and continue to service are CBS, Sony, American Airlines, Northwest Airlines, Panasonic, Disney, SwissLoans, Direct TV, Royal Air Moroc, luxury EOS Airlines, iEquity Corp, BGR & Associates, non-profits and many more.

SOFTWARE SYSTEMSAdvanced ubiquitous platform deployable automation.

WEB DEVELOPMENTStrong UI Engineering and interactive experiences.

NETWORKS & HARDWARESupport intranet and modernize your infrastructure.

DEDICATED SERVERS & WEB HOSTINGFastest and most robust platform for your website.

PROGRAMMINGCommercial software and enterprise solutions.

INFRASTRUCTURE OPTIMIZATIONVirtualization and technology administration efficiency.

SEARCH ENGINE OPTIMIZATIONStrategically placing websites in top rankings.

INTERNET MARKETINGPromote your business and online presence.

INTERACTIVE MEDIAEngaging multimedia experiences.

GRAPHIC DESIGNCreative and quality visual communication.

3D ANIMATIONModeling within strict engineering specifications

VIDEOGRAPHYCapturing events in cinematic style.

MOBILE APPLICATIONSReach customers anywhere, the future of interactivity.

BUSINESS MODEL MONETIZATIONGenerate revenue from all possible sources.

MERCHANT PROCESSINGLowest price with most available options and capabilities.

SALESFORCE INFRASTRUCTUREMaximize your frontline on the ground engaging clients.



COUNTRIES SERVICED

We are designing. We are managing.

Our broad range of design capabilities allows platforms we design to benefit from every facet of successful syndication, effective brand exposure, and web presence.World class design is rare and if found often traded in for lower cost, eventually compromising the success of the company. Our designers carefully take every detail into account, and the end result is an award winning graphically oriented website that is sure to impress discerning eyes.

We provide solutions to achieve growth, profitability, sustainment, modernization, maximize efficiency and high operational performance for organizations. Program management plays a significant role in ensuring that all projects meet operational, cost, budget, and time-related goals. In a complex business renovation scenario, effective program management can help control and manage cross-dependencies across multiple project implementations.

We are developing We are marketing.

Based on the client’s feedback and using a variety of techniques and tools, we accurately build your website to your strict requirements and recommend software. Being a comprehensive solution, we have taken on many projects from companies that could not deliver or meet the client’s expectations. There are no limits to the functions that can be automated with our coding capabilities. Seamlessly integrated with our UI design, the experience is transparent.

We are increasing our foothold in web marketing and using the latest marketing tools to create productive strategies and relevant market goals. Our service is aimed at effectively bringing you clients and customers. With our guaranteed and effective marketing campaigns, we will customize your site to cater to the business market you seek to enter and target audience. We quickly achieve results organically for the most competitive markets.

InternationalLiechtenstein

Hong KongGermany

AustriaMexicoRussiaTurkeyChinaJapanKorea

CanadaEthiopiaMorocco

Saudi Arabia

United StatesWashington DCCaliforniaColoradoNevadaArizonaTexasFloridaHawaiiOregonVirginiaNew YorkNew MexicoPennsylvaniaMassachusetts

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Photoshop

Illustrator

Dreamweaver

After Effects

DELIVERY MODELSource Enterprises has an optimized delivery model that incorporates best practices for efficiency, systematic problem solving, reduced cycle time, increased margins, sustainability, opportunity identification, combining CMM Level 5 web & software development processes, and Six Sigma approach (3.4 defects per million) for delivering all our services and matured software systems.

Source Enterprises quantizes the process into five phases with specific tollgates for each phase, based on the need for customer interaction and utilization of offshore resources whenever possible. This model has been developed and fine-tuned over years of practice to help us deliver solutions that are customer-centric, business-driven and result-oriented.

We work as technology & marketing consultants building sites on various platforms. We require a set of resources in order to carry out development work, make changes and enhancements to thewebsites developed, market them. We take advantage of the content writing services and on page optimization skills that are available during production, working together in a concerted effort.

PROJECT SCOPE

APPLIED TECHNOLOGIES

HTML5

PHP

Linux

JavaScript

CSS3

MySQL

AJAX

ASP.NET

Joomla

Maya

Cubase

XML

Python

Ruby

Apache

jQuery

C#

APIs

LAMP

Open Source

RequirementGathering Design

ApplicationDevelopment& Testing

UserAcceptanceTesting

Long TermSupport

RequirementsDefinition

Initial Validation

High Level DesignDetailed DesignTechnical Support for Design Process

OffsitePositiveSupport

OnsitePositiveSupport

ReverseKnowledgeTransfer

UserAcceptanceTesting

Acceptance

Onsite TestingApplication Modeling

Provide StandardReference Models

Onsite Support& Testing

Onsite SupportCodingUnit TestingIntegration TestingSystems Testing

OrganizationStandards Mapping

Guidelines Signoff

Bug Fixes

InformationCollation

Analysis



ENGAGEMENT MODELSource Enterprises has the unique capability to provide our senior experienced staff onsite asand when required for live and direct contact and dedicate resources locally or offshore in order to deliver quality at a cost effective rate, thus managing both high quality, on time, direct delivery andcost effectiveness. For this particular project Source Enterprises proposes a combination of in house and continued offshore development model of engagement on a Time & Material engagement model.

When the project scope, specification and implementation plans cannot be precisely defined at the outset or requirements may change dynamically during the project implementation process, the Time & Material model provides flexibility and modulating the site workloads of the development teams assigned to your project, while optimizing time and costs. Under the Time & Materials option, Source Enterprises offers its skilled resources & proprietary software, and the development effort is billed at the end of every week based on the pre-negotiated and mutually agreed upon hourly rate. Hence, the total project cost is determined by the amount of time and resources expended. This is as fair and transparent as possible.

The advantage here is that the Time & Material model is tremendously agile and offers you a high degree of flexibility to alter specifications, adapt to and accommodate unplanned activities rapidly, and adjust project resources based upon your evolving requirements throughout the web development process. Source Enterprises also provides you with the flexibility to switch to the Fixed Price model once the project scope becomes clearly defined and the requirements are cemented.

After the introductory discovery meeting, we will take time in properly assessing the new project and/or situation and consult on how we can meet all the goals and/or address all the problems. After this stage, we will implement our Planning Stage and begin production on all of your products.

TIME & MATERIAL

APROACH METHODOLOGY

Research

Define Goals / Creative Direction

Creative Exploration

Production

SuccessIntroduction

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TEAM MEMBERS

Frank has a strong diversified background, extremely multifaceted with excellent knowledge in various modern fields including, graphic design, programming, SEO, SEM, UI engineering, and creative business development. His innovative approach to progressive design and creative application of bleeding edge technologies has given companies under his direction a competitive advantage. He donates his free time to his non-profit that is #1 on Google.

FRANK GOMEZchief executive officer

TED EDIOPOLIS

In sales all of his life, Ted is the quintessential sales professional, from setting records at his elementary school, to becoming the youngest National Sales Director for Nissan at 19. Ted has the charisma to evolve your sales force and train them to breakthrough seemingly impossible barriers. His strategic planning and execution will propel your sales efforts to transformational levels of success. When witnessing Ted’s work in person, the reasons why are apparent.

sales director

GARETT MOREAU

Dynamic leader known for jumpstarting product development. Results driven technology leader with almost a decade of proven CTO / CIO experience and a passion for technology. Skilled in grasping big picture and excels in developing highly focused teams that successfully execute on time and on budget. Delivers solutions with integrity and a highly efficient problem solver. Perpetually advancing his knowledge and testing future solutions.

chief technology officer

ANDREW DE NIESE

Through Dr. de Niese’s strategic management, every business he consults for not only thrives, but saves money and increases profits. He has experience turning around companies from the brink of bankruptcy and his expertise in business development, contacts, and resources immediately improve almost any business model. He has built start-up companies and expanded revenues from zero to over 10 million in just 12 short months.

director of operations



TEAM MEMBERS

Jonathan Fukuhara graduated Chapman University with a major in Business Administration and emphasis in Entrepreneurship & Marketing. Jonathan has 6 years of web programming, UI engineering, and development experience. Jonathan teaches and implements the most advanced tools and skill sets on the internet. With his passion and increasing knowledge of the online industry, Jonathan is an essential element of any management team.

JONATHAN FUKUHARAdirector

GRAPHIC DESIGN TEAM

The future of a company depends highly on how they present themselves to the public, and at the forefront of this is your corporate identity. Who you are and what your company represents depends on this. Our graphic design team will work with you at every step of the way to ensure you have the best image and designs available. They work hard because they love what they do, and that is reflected on the quality and professionalism of their results.

art directors, creative artists, animators

WEB DEVELOPMENT TEAM

Consisting of a dedicated and talented group of professionals, our senior developers each bring their own unique talent to our products. We personally select all members of our team to ensure they possess the skills and talent we have come to demand from our web developers over the years. We hold to our high standards of developing dependable and reliable interactive experiences that meet and exceed the expectations of our customers.

programmers , ui engineers

INTERNET MARKETING TEAM

Whether you feel your website needs more traffic, or you want to increase sales from your Ecommerce platform, our internet marketing team will ensure that your website is optimized to receive as much traffic as possible. They have many years experience and they are among the best. Utilizing virtually every technique and tool in the trade they ensure your website brings in more traffic and converts them into loyal customers for your company.

marketing directors, search optimizers

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CASE STUDY

PROJECT PROMETHEUSA challenging and scintillating endeavor to produce the futuristic atmosphere and branded corporate identity of a fictional recognized and dominant International Technology Company of the future. Source was honored and excited to be a part of this pinnacle of interactive design efforts.

The full gamut of services were needed to execute the plan of this high budget award winning production. Going with a similar look and feel of Source Enterprises itself, we found that that would be the best starting point since Source has to goal to achieve just that, to become a Global and renowned technology company now and far into the future. Our vision was able to be made a reality in the fictional universe of the Prometheus Project.

PROJECT DETAILS

Planning all worksPresentationGraphic Design & BrandingWeb Design & DevelopmentMarketing Management

Completed on time, on budgetCompleted early, under budget

Completed on time, under budgetCompleted early, on budget

Completed on time, under budget

Weyland Industries had to have all the elements of a pioneering organization with the capability to produce androids indistinguishable from humans. A background scope and story had to be created around this concept. It was interesting to be able to showcase publicly all the possibilities of the future Artificial Intelligence revolution and all its branches presented as a real life and operating entity. The highly acclaimed project weylandindustries.com



CLIENT PORTFOLIO

After successfully completing and deploying touchscreen graphical user interfaces (GUI) for American Airlines, Royal Air Moroc, Northwest Airlines, Korean Airlines, Saudi Airlines, Ethiopian Airlines, and luxury EOS Airlines, Panasonic Avionics contracted Source to produce their version of a Premium GUI for their touchscreen hardware and Mobile Application to distribute world wide. The final result was the most advanced and intuitive GUI to date.

PANASONIC AVIONICSinteractive touchscreen graphical user interface

PHARMAJANES & JANES CARD

Being the first to market iEquity Corp approached Source to develop the first online Ecommerce platform to become the Amazon of Medical Cannabis. Due to the previous success of WeedMaps, the project Source developed in 2008 that went from idea to 1.5 Million a month. Source was the perfect candidate to spearhead the project and develop the business model. PharmaJanes is now poised to surpass the success of its predecessors.

pharmajanes.com & janescard.com

ICON COLLECTIVE

Icon Collective commissioned an online learning platform. With almost no direction but very strong opinions on various concepts presented, Source created a highly interactive digital learning environment with a robust interactive media curriculum that enabled Icon Collective to deploy it’s business model worldwide. Without any marketing they were able to expand exponentially due to the high response and reaction to launch, they are continuing to grow.

learn2produce.com

SONY PICTURES

One of the many high profile productions Source has been a part of. A multifaceted, multidimensional campaign was needed to take Casino Royal to market and capitalize on the existing audience without disappointing the tradition of always doing better that their previous production. With Casino Royal becoming one of the most successful 007 launches in the franchise, the outlook for a future ongoing partnership with very Sony seems bright.

casino royal

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OUR SERVICESSince 1999, we’ve helped our clients access innovation without the associated risks. Time and time again, we’ve proven our ability to introduce innovative technologies that have, over time, become robust, recognized universal solutions. We believe that a technology company should excel and have mastery over all areas relevant to their client’s needs. This expertise provides new avenues to bridge strategies and produce creative solutions to otherwise compartmentalized specializations.

GRAPHIC DESIGN

Logo design + brand refreshingCorporate identity adaptationCompany brochures + flyers + marketing collateral

$ 90 (p/h)$ 80 (p/h)$ 70 (p/h)

Total : $ 240 (p/h)

WEB DESIGN

Web page interface, UI engineeringWebsite developmentExtended functionality, components customization

$ 90 (p/h)$ 90 (p/h)$ 90 (p/h)

Total : $ 270 (p/h)

SEARCH ENGINE OPTIMIZATION

SEO, SEM, PPC campaign (on page + off page) + back linkingAdSense, AdWords campaign creation and managementSearch + traffic analytics + Panda + Penguin Algorithm scoring

$ 50 (p/h)$ 50 (p/h)$ 50 (p/h)

Total : $ 150 (p/h)

SOFTWARE PROGRAMMING

IT Administration, systems supportProgramming, hosting & networking setup and administrationDevelopment and implementation of advanced software systems

$ 50 (p/h)$ 60 (p/h)$ 90 (p/h)

Total : $ 200 (p/h)



MARKETING MANAGEMENT

Affiliate marketing program and campaign creationAdvertising, promotional and social media campaignsCompetitor marketing analysis and strategy implementation

$ 50 (p/h)$ 50 (p/h)$ 50 (p/h)

Total : $ 150 (p/h)

SALESFORCE INFRASTRUCTURE

Development and training of sales team, assessment & monitoringSales strategy implementationGenerating leads and sales

$ 80 (p/h)$ 70 (p/h)$ 70 (p/h)

Total : $ 220 (p/h)

BUSINESS DEVELOPMENT

Business model monetizationRevenue & service expansionPlatform structuring, outsourcing, strategic partnerships

$ 60 (p/h)$ 50 (p/h)$ 70 (p/h)

Total : $ 180 (p/h)

TECHNOLOGY SOLUTIONS

Mobile applications developmentInfrastructure optimization and virtualizationLeveraging existing and creating hardware/software support systems

$ 90 (p/h)$ 90 (p/h)$ 90 (p/h)

Total : $ 270 (p/h)

COMPANIES SERVICED Packaged Plan Customized Request Exclusively

GRAPHIC DESIGN

WEB DESIGN


SOFTWARE PROGRAMMING


SALESFORCE INFRASTRUCTURE

BUSINESS DEVELOPMENT

TECHNOLOGY SOLUTIONS

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Brand RefreshingRedefining your image, complete redesign.

Web DesignYour interactive worldwide window to your audience.

Development WorksFunctionality expansion and UI experience.

Marketing ManagementSEO, syndication and campaigns implementation.

PROJECT DETAILS

BRAND REFRESHING

WEB DESIGN

step one

step two

logo design, brand guidelines, complete corporate identity

We must have a cohesive corporate identity, as it is currently totally fragmented, and the bounce rate is likely abysmal because of it. We need to develop a line of services that are or at least sound comprehensive, covering the 360 degrees of marketing areas and educate the prospective customer on why using our automation software and tools will be easy, effective and provide high value in terms of cost. All three of these areas need to be addressed completely and must not lack in either one. The start of the emerging foundation needs to be solid and unrushed.

Designers will take knowledge learned thus far to design a new brand and logo for website, focusing on originality and compatibility. Designers will be instructed on establishing credibility of website’s content message, stressing on the importance of presenting client as expert in pertaining industry, and adding final details in refreshing logo brands.

Adapt the new identity on website + Platform construction and CMS deployment

Production of cutting edge designs and user experience, a look and feel that’s modern and with the times. To compete with new companies the platform needs to generate that feeling of the next best thing with visuals, interactivity and marketing copy. At this stage the projects strong foundation is completed and polished.

Designers will improve navigation, add engaging graphical user interfaces, and focus on making content more interesting in order to draw in visitors. Developers will then work on a funnel, call to action, algorithm structure, maximizing inquiries from interested businesses, and adding industry related credibility to boost trust amongst visitors.

1 2 3 4Step Step Step Step



PROJECT DETAILS

DEVELOPMENT WORKS


step three

step four

website development + expand functionality + technical seo integration + monetization modelling

At this stage, we begin to turn concept into reality, and establish the means of revenue for your website. Whether it be a social network, portal, review site, or Ecommerce platform, we begin to develop the necessary systems to ensure you have the best functionality currently available. Our 15 years of experience empowers your diversification.

We will being to optimize your site to ensure it has the greatest potential for traffic through search engines and work on your overall business model to ensure that once we’re done, your business is profitable, efficient and has every possible chance to gain a foothold in your respective market. The key to dominate the market is implementation, how we execute and go to market, and what we do to stay on top once we are there will make it endure. By constantly analyzing the market and what your competitors are doing, we can stay ahead of them and dominate.

seo, sem, ppc + advertisement campaign + internet advertising + social media management

In order for customers to know who you are, and what you represent, marketing is one of the most vital segments of any thriving business plan. Marketing isn’t just advertising, it’s establishing to the public what your company is all about. Which is why we stress this stage so much. We create efficient multifaceted campaigns with focus on ROI.

To ensure the longevity of your business, you need extensive clientele. You can only get that clientele with proper marketing management. We will work with you on creating the perfect, most effective marketing campaigns. With the goals to reach both new and existing customers, create demand, build trust, and enduring brand recognition online.

ALLOCATED RESOURCES SOFTWARE APPLIED

Graphic DesignMarketingWeb ProgrammingAnimationTypography

PhotoshopIllustratorDreamweaverOpen Source CMSAfter Effects / 3D

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Week 1

Planning

Developers will be consulted on project, advised to gather all essential materials, and come up with an effective strategy that will focus on mapping, constructing a pre-website. All basic brainstorms will be finalized by the end of the week.

Week 4

Web Design

We begin to build the structure of your website and add content to it. This is what we call the turning point of the project, where the theoretical becomes reality, and you begin to see the hard work come together. The site will get its first functionality.

Preparing

Once final plans have been ordained, our developers will begin formally structuring pre-website into working model, outlining menus, categories and content. Client will provide final changes on all materials to ensure developers stay on the right track.

Week 2

Development Works

Ranking is crucial so we begin to structure the platform for marketing and ecommerce revenue. We tighten up the nuts and bolts of your website, ensuring best quality. Monetization avenues are then programmed into an integrated front and back end.

Week 5

Identity Design

Graphic designers will coordinate with client on premier outlook of website. Discuss with client specifications and needs, and outline ideas that work. Branding and logos will be mocked up creating a new experience/look and modernized feel to your image.

Week 3

Marketing + Campaigns

Search Engineers will now focus on establishing connections with major search engines, structured keyword analysis will be set up, and marketing strategies will be implemented. Customized SEO/SEM campaigns will be created, refined, and deployed.

Week 6

1Week 2 3 4 5 6

Brand Refreshing

Graphic/Web Design

Development Works

Marketing Management

TIMELINE OVERVIEW



CompletionTBD

TIMELINE DETAILS

PLANNING

first week

CompletionTBD

PREPARING

second week

prototyping, models, and resource selection

Once the scope of the project has been determined. We begin by setting goals and quantizing those down to tasks, then we assign roles to staff and get tasks assigned. The productivity platform workspace is created and work on concepts and prototypes begin.

IDENTITY DESIGN

third week

brand Identity, recognition, credibility, and message

Several possible variations of concepts will be collaborated on and refined until a very strong cohesive corporate identity and branding guidelines are established. Ongoing tuning and polishing will continue throughout the project on core unchanging concept designs.

WEB DESIGN

fourth week

ux (user experience) engineering & ui (user interface) design

Developers will coordinate with graphic designers and receive all assets. Then a user experience flow is created and then graphical user interface elements adapted to that map. The website is then constructed into an effective working model with brand identity applied.

CompletionTBD

CompletionTBD

brainstorming, wire framing, flowcharts, mind maps

Starting out organized is the key to efficient project management. We first utilize our software to brainstorm mind maps and wireframe flowcharts to get an overall 30,000 foot view of the project. We gather as much resources as possible and see what is practical.

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Introduction

CompletionOngoing

TIMELINE DETAILS

DEVELOPMENT WORKS

fifth week

website development + expanded functionality, on page seo + analytics

After bug testing and completion of main site content, advanced functionality, custom plugins, and modules are programmed in to expand the sites capability and create a new engaging interactive experience for your visitors. These elements are then tested/deployed.

CompletionTBD


sixth week

seo, sem, ppc, adwords, adsense, affiliate program, promotions, advertisement campaigns, social media management, backlinks, content writing & syndication

This is the final and perpetually ongoing step in the project that ensures its success. At this stage we have to take into account many variables. We research our audience and tune our marketing campaign accordingly, factors influenced by this research are, locations of ads placed, keywords emphasized, working of PPC campaign, on page SEO and others. Panda penalty algorithm techniques are implemented to work with content to increase the sites Panda score and over optimization penalty (Penguin) is not encroached upon. A multitude of various efforts are initiated, please see SEO Proposal for details.

FAST CHEAP

FREEGREAT

GOAWAY

IMPOSSIBLEUTOPIA

JUST IN TIME TO BE TOO

LATE

TRYAGAIN

YOU GET WHAT YOU

PAY FORTRASH

UGLYWITH

HASTE &CARELESSNESS

INCREASED SPENDINGThe majority of businesses are expanding their marketing budget, due to past success.

Increasing

No change

Decrease

Reasons

Past success Other

Economy Management change

54

35

11

54

1521

14

Design



MARKETING ANALYSIS

The SEO process for your website starts with its health check wherein we see its current status on search engines like Google, Bing & others and also on Alexa.com & Compete.com. Once we are done with the initial analysis then we move ahead benchmarking & setting competition for the websites under the same theme for the next SEO step. After an in-depth analysis of your website we’ve noticed various on-page optimization improvements that could be made with the website. With a Score of 0% there is a lot of room for improvement. We found some inbound link anchor text to be less than ideal. We found some content issues and cross-linking improvements that can be made. The site’s Panda Score (Google Penalty) is abysmal and could use much improvement. Various restructuring is recommended immediately.

WEBSITE ANALYSIS

hank you again for this opportunity. It would be an absolute pleasure for us to work on this SEO campaign. Our team has thoroughly reviewed the goals of this project and would like to submit this proposal for you to review. Please let me know if you have any questions or concerns. I am always available.

Sincerely,Mike DeStefanoChief Marketing [email protected] 855 SEO 2014 x 55

T

“No matter what we think we sell - car, a magazine, food, the truth is what we sell is “Feelings”

LETTER FROM CHIEF MARKETING OFFICER

KEYWORD RANKINGSOverall these improvements and others will help target specific keywords, provide better indexing with Search Engines and prepare the site for link building. This will lead to improving the site’s rankings as well expand the number of key phrases that the website will rank for, ultimately bringing more visitors from many more keywords in organic search. Off-page factors that can be improved have to do with the quality and quantity of the link profile for the website. We need to target more keywords and build more links to the website. A complete SEO strategy and implementation would be needed to correct these issues. Once we implement an SEO strategy and fix the issues with the website, we will begin increasing rankings for the desired key phrases in your competitive market. The current site currently lacks the proper content to support relevancy for all of the relevant well searched and popular keyword phrases in your industry.

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MARKETING ANALYSIS

We will help increase the credibility of your website’s brand & message to present you as an expert in your industry providing superior value along with a compelling business message to maximize the functionality & usability to capture as many visitors as possible and convert them into sales. The site will be refreshed with optimal branding for maximum positioning.

Some initial ideas will be effectively improving the navigation with heat map data, adding brand trust logos, increasethe call-to-action on every page to maximize conversions from interested customers, adding related industry credibility seals to boost trust, make the main page more interesting with attention grabbing web copy to draw the visitors into the site to maximize the conversion funnel, etc., just to name a few. The front page slider would need to be addressed as well.

The goals of this project are to work together with your liaison as the project team leader and utilize the designers, programmers, copywriters, PR & marketing, sales staff etc.. Including anyone else who may become involved in publishing to the website to integrate SEO into the mindset and business processes of everyone involved. For the purpose of to not only stay well within the acceptable use policies of the search engines but cover all factors which contribute to gaining trust, authority and rankings with Google and the rest of the major search engines.

We will consult on how best reach the many target markets with several of our specialists in our initial discovery meeting across the many web mediums in the social networking space, related online communities, web based video and other forms of multimedia to raise the natural growth of the site exponentiallyas well as positioning your website as the industry leader. By integrating all of these efforts together will help make your online presence reach its full potential. There are many different levels of service we can provide which are custom tailored to your specific goals & objectives. It really boils down to the time & resources we spend on a monthly basis based on the marketing strategy we agree makes the most sense. Goals will be tracked by monthly and periodic reports.

To summarize, we will be implementing an online public relations style campaign to make sure there are no stones unturned where your target market may be searching online. You will see the services available below which we will custom tailor for the best strategy for your website based on your marketing budget, expectations, goals & objectives. On that note, please review the following marketing outline provided below. Additionally, we’ve taken the time to conduct a comprehensive analysis to show where your website currently stands with their natural Search Engine Rankings in Google, Yahoo and Bing for some of the most related keywords, and all other criteria crucial to your current online marketing presence.

Your specific industry is highly competitive and requires aggressiveness. The competition is showing up strongly for all your targeted keywords. During the campaign after a more extensive investigation and after we have implemented certain strategies and have done a thorough analysis of the analytics we would be able to better understand and determine a better customized campaign with ongoing improving and eventual maximum efficiency.

BRAND IDENTITY

GOALS

SUMMARY



Site ReviewComprehensive reporting & assessment of positioning.

Site StrategyGoal setting and planning to acheive milestones.

Site OptimizationExecuting on strategy and application of techniques.

Monthly ManagementContinuous improvement of rankings and maintenance.

MARKETING SUMMARY

1 2 3 4Step Step Step Step

FOUR STEP THREE TIER MODELINGbrand growth, brand maintenance, brand base, sales impacts, roi

Marketing is defined as: “The methodology of communicating the value of a product or service to customers, for the purpose of selling that product or service.” Brand is the foundation and the most important factor we focus on.

Marketing mix modeling (MMM) is a relatively new concept that combines a variety of marketing channels with large data sets of historical performance data. This combination helps channel marketers find the most efficient “mix” of channels and budgets to drive the biggest impact in sales. The marketing mix model is a widely-used tool to evaluate Return on Investment (ROI) and inform optimal allocation of the marketing budget. We apply fact-based marketing mix ROI optimization solutions to marketing investments to drive 40% improvements in your marketing effectiveness.

Marketing Mix Models quantify the sales impact of various marketing activities and determine effectiveness and ROI for each marketing activity. Our optimization techniques can provide a roadmap for the future by showing how to adjust marketing strategies, plan budgets, manage channels, create pricing strategies, and produce the highest return for your marketing investments. Marketing Mix Modeling helps brand managers identify the right mix of advertising media and make better business decisions in terms of allocating marketing spend and media planning.

Short Term Memory Effect

Long Term

Immediate Incremental

Without marketing investment a brand’s base would decline over long term Brand Base

Brand Growth

Brand Maintenance

Time

Sales

Impa

ct

Brand MarketingLong-term effect: 3-5 years. Typicallyresponsible for 60%-80% of total sales.

Marketing Mix ModellingImmediate effect: 0-6 weeksMemory effect: 2-3 monthsIncremental effect 20%-40%of total sales typically.

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MARKETING DETAILS

SITE REVIEW

SITE STRATEGY

step one

step two

logo design, brand guidelines, complete corporate identity

The first step will be a thorough review of your entire website. We want to know and understand every detail of your website so we can leverage all of your strengths and improve all of your weaknesses. Our team will also review your company, competitors, and customers; as well as identify all strategies and challenges for this SEO campaign.

Adapt the new identity on website + Platform construction and CMS deployment

During this phase of the project we will develop an in-depth content, optimization, and conversion strategy to achieve all goals that were listed under Executive Summary”. Once complete, we will deliver an in-depth strategy brief that will be the “playbook” of this SEO campaign.

Kickoff Meeting

Complete website audit and individual web page audits

Competitor website audit and web page audits (high ranking)

Google webmaster tools reports

Google analytics review

Review social media channels

Identify baseline metrics

Software reporting

Develop 3-6 month content strategy calendar

Identify key metrics of success (user flow, analytic goal setting, etc)

Develop creative and strategic content strategy

Set goals (traffic, primary conversions, secondary conversions)

Develop website authority strategy

Develop baseline report

Develop content strategy

Develop optimization strategy

Identify all key phrases and targeted landing pages Multiple brainstorming sessions

Keyword research, analysis, and selection Server / loading speed assessment



MARKETING DETAILS

SITE OPTIMIZATION

MONTHLY MANAGEMENT

step three

step four

technical seo integration, coding, apis, installations

The purpose of Site Optimization is to make sure your website and all landing pages are properly optimized for search engines by carefully executing the approved strategy brief. More importantly, we will make sure there is a relevant and properly optimized landing page on your website for each targeted key phrase outlined in the strategy brief.

content creation, syndication, back linking, competitive analysis

Now that your website is properly optimized we must continuously work to grow and improve the authority of your site. The purpose of Monthly Site Optimization is to increase your site’s authority in the eyes of major search engines. A properly optimized website with high authority will start to rank higher in search engines. However, our goal is more than higher rankings. We want you ranked on page #1 of Google for your targeted keywords and phrases.

Setup and install Google Analytics

Internal reviews and quality assurance

Review of approved strategy brief

Configuration of Google Webmaster tools

Execution of strategy brief

Client review

Checklist of all completed items

Timeline (completed during Month 1)

Continued execution of strategy brief

Creative and strategic content creation

Link earning to above creative and strategic content

Optimize creative and strategic content (whether on or offsite)

Strategic adjustments and pivots

Link bait creation and execution

Managing content calendar

Client review meetings

Qualitative and quantitative analysis AB Testing

Additional work recommended but outside of scope Third party heatmaps

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CompletionOngoing

MARKETING CAMPAIGN

CONTENT WRITING

resources

CompletionOngoing

REPUTATION MANAGEMENT

resources

reviews, complaint mitigation, blemish removal, trust

Having a stellar reputation online is crucial to growing a brand and can break your business if attacked by competition. We will ensure that you have positive reviews and that any negative are promptly removed or addressed on sites like Yelp, Angie’s list, Rip Off report etc..

VIDEOGRAPHY

resources

rich multimedia, efficient and highly consumed

Video has become a staple in bringing in new clients and capturing a larger audience base by getting them to consume your content and discover the benefits of your services over others. We will produce videos and syndicate them across all distribution platforms.

PRINT MEDIA

resources

physical corporate materials, flyers, brochures, business cards

Our team will work with your salesforce to coordinate a distribution strategy to blanket highly trafficked areas with flyers and other promotional material to encourage inquiries and new business, offerings like coupons and referrals will stimulate acquisition.

CompletionOngoing

CompletionOngoing

high quality, authoritative, non self-promoting, unique

We will research the industry and produce quality content written for both search engines and discriminating readers. Written in an authoritative fashion it will quote studies and reference statistics so that it is syndicated for viral backlinks and builds brand credibility.



CompletionOngoing

MARKETING CAMPAIGN


resources

CompletionOngoing

SEARCH ENGINE MARKETING

resources

brand awareness, online presence

Designs for various sized ads to be placed on relevant and competitor web sites. Google Analytics strategic research and software tools utilization for competitive R&D data. Google AdSense + Webmaster Account setup and configuration. Heat map account subscription.

PAY PER CLICK

resources

regional and audience targeting, paid traffic

Setup and maintenance of PPC campaign. Dialing in efficiency to around 90% loss to budget. Daily Page Rank and Quality Score monitoring, and calibration of budget. Dissection of cost per impression/conversion, click thru rate, geo targeting, reports, and visitor behavior.

SOCIAL MEDIA

resources

facebook, instagram, google +, pinterest, linked in etc...

Setup, posting and administrative management of social media accounts. Interacting with customers and getting traction through likes, followers, subscriptions and shares. Fully branded graphics posted following optimal timing formula. Power social media partnerships.

CompletionOngoing

CompletionOngoing

rankings, results, placement

Strong focus on algorithm specific checklist optimization for Panda, Penguin, Hummingbird. On page schema code, meta tags, page structure, pagination, file compression, latent semantic indexing, keyword targeting, file name conventions, SEF URLs, and internal linking.

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CompletionOngoing

MARKETING CAMPAIGN

DIRECT EMAIL

resources

CompletionOngoing

AFFILIATE PROGRAM

resources

alliances, power network marketers

Management and precision tracking of affiliate program to capitalize on the existing resources and network of experienced power marketers. Lucrative alliances with ethical networks will build trust and pitfalls will be avoided by filtering bad affiliates that scam.

BUSINESS MODEL MONETIZATION

resources

creative strategic planning, revenue expansion

To further capitalize on new business and augment existing infrastructure we will investigate strategies and develop market leading tools to acquire new business from different avenues. Continuous study and actively seeking of website data and demographic habits.

NODE NETWORK ARRAY

resources

multiple landing pages and websites, page results saturation

The development of multiple websites and landing pages for keyword specific targeting and diversification. Platform for syndication of content and backlink network. Node formula linking will ensure multiple results on first page for searches.

CompletionOngoing

CompletionOngoing

cultivate leads, facilitate sales, encourage revisiting

Our proprietary software, fresh exclusive IP addresses, massive bandwidth pipeline, network, and terabytes of data, will send mass emails to targeted audience. Forms on the website will capture the hot leads and direct them into the sales cycle to be nurtured and turned into sales.



CompletionTBD

TECHNOLOGY SYSTEMS DETAILS

PHONE

maintenance required

CompletionTBD

TIME TRACKING


gps, location awareness, resource allocation

Tracking system will feature online and mobile app portal of accessibility, location and hourly tracking of all staff, time cards, text alerts, permissions, approvals, overtime, API integration, security, reporting, and spreadsheets all under DCAA/DOA compliance.

MERCHANT PROCESSING


mobile point of sale, deposits, invoicing

Using an advanced portable card reader, sales representative on the field will be able to instantly accept all major credit cards anywhere. Low fees, fast deposits and encryption security ensure a hassle free financial systems solution critical to streamlined business.

DEDICATED SERVER


web hosting, email server, file sharing, intranet solution

An advanced custom provisioned dedicated server will provide support for web traffic at the highest speeds possible. Unlimited bandwidth allocation, disaster recovery backups, unlimited branded email addresses, file space, and systems load platform stability.

CompletionTBD

CompletionTBD

telecommunication systems, messaging, relays

Implementation of phone system with branded vanity number. Setup extensions for all employees. Multiple redirects, screening, custom hold music, voicemail capability and administrative access. Intercompany transfers of calls including virtual office mobile app.

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Technology systems and custom campaigns are available and are assessed upon appraisal of Project scope and current market prices. Cost of third party services and APIs may fluctuate and become replaced by superior solutions.

We provide what you need, no more, no less, because at the end of the day, we care that you are 100% satisfied. We make sure that we provide you with the most features possible to ensure you get what you paid for on time when you need it.

Your commitment to your business is a direct reflection of what the public thinks, and the success you will experience. We encourage you not to compromise on the most important aspect of your business. Our success is based on the success of our clients, we don’t stop working for you even after you reach the top. It’s the only way we can ensure you stay there.

CUSTOM PLANSWe don’t produce singular plans with limited options because we know that your needs won’t always be the same to the needs of others. We provide plans and customized packages to meet the needs of your business and your company alone. Your project is unique and will stand out above the rest.

Plan One

$ x,xxx*

GRAPHIC DESIGNLogo design + brand refreshing

Corporate identity adaptation

Company brochures + flyers + collateral

WEB DESIGNWeb page interface

Website development

Extended functionality

DEVELOPMENT WORKSBusiness model monetization

SEO management

Search + traffic analytics


Total Hours: Total Hours: Total Hours:

Social media advertising

Commercial promotion

Advertising campaign

Plan Two

$ xx,xxx*





Website development



SEO management


MARKETING MANAGEMENTSocial media advertising



Plan Three

$ xx,xxx*





Website development



SEO management


MARKETING MANAGEMENTSocial media advertising





ClientStreetCity, State, CountryPhone: Email:

Proposal # : 000-0000Proposal Date :00/00/0000

Project

PROJECT AGREEMENT

PROJECT DESCRIPTION

AGREEMENT DETAILSClient agrees to commit to project and be available for approving designs, provide any needed support from available staff, and supplying necessary resources requested by Source Enterprises. Client understands choosing plan 1 or 2 does not transition into a higher plan by default and requires an additional proposal, discovery meeting and costs.

Payment upfront is required. Any additional requirments due upon cost analysis and completion of initial project.

Please check the plan you want to select.

Plan One(Graphic Design)

$ x,xxx

Plan Two(Graphic Design + Web Design)

$ xx,xxx

Plan Three(Graphic Design + Web Design + Development + Marketing Management)

$ xx,xxx

Client Signature: Provider Signature:Sign Date: Sign Date:

Custom(Graphic/Web Design + Development + Management + Technology + Campaigns)

$ xxx,xxx

76 Maxwell, Irvine CA, 92618 USA

1 855 SEO 2014

[email protected]

sourceenterprises.com

Documents

PROJECT PROPOSAL - Source Systems · using the latest marketing tools to create productive strategies and relevant market goals. Our service is aimed at effectively bringing you clients