Project part-financed by the European Union

Innovation and knowledge based city marketing in Stockholm

Irena Lundberg/Maria HinasCity of Stockholm

Project part-financed by the European Union

Marketing focused on investment promotion

Mission to develop and market Stockholm as a destination of choice for new businesses and visitors

Focus on • fast regional growing high-tech sectors• importance of strong financial market• attractive city developments• growing market for construction and infra companies• highly educated and skilled work force • sustainability, quality of life

Project part-financed by the European Union

Stockholm Business Alliance

• Formed by 43 municipalities in the Stockholm-Mälar region – Over 3 million inhabitants

– More than 50 % of Sweden’s total R&D capacity

– 25 % of the Swedish economy

– Strongest region in Sweden

– Leading financial centre

– Site of the Nobel prize

Joint marketing, branding and service development under one brand: Stockholm the Capital of Scandinavia

Project part-financed by the European Union

Strong knowledge base

• 6 universities, 18 university colleges

• 6000 scientists, 8900 PhD students, > 110 000 students

• World-known research institutes

• 2 university hospitals

Knowledge- based clusters

• Centre of innovation with world-class ICT

• One of Europe’s biggest biotech clusters

• Largest financial market in Scandinavia

• Main concentration for Media and Marketing

• Centre of Creative Industries

• Emerging Clean Tech cluster

A strong knowledge region in the BSR