Project on Bharti_airtel

7/28/2019 Project on Bharti_airtel

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A study on Analysis of Financial Statements of Bharti Airtel

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S. R. Luthra Institute Of Management

HISTORY AND BACKGROUND OF THE COMPANY:-

Sunil Bharti Mittal founded the Bharti Group. In 1983, Sunil Mittal was into an agreement

with Germany's Siemens to manufacture the company's push-button telephone models for the

Indian market. In 1986, Sunil Bharti Mittal incorporated Bharti Telecom Limited (BTL) and

his company became the first in India to offer push-button telephones, establishing the basis

of Bharti Enterprises. This first-mover advantage allowed Sunil Mittal to expand his

manufacturing capacity elsewhere in the telecommunications market. By the early 1990s,

Sunil Mittal had also launched the country's first fax machines and its first cordless

telephones. In 1992, Sunil Mittal won a bid to build a cellular phone network in Delhi. In

1995, Sunil Mittal incorporated the cellular operations as Bharti Tele-Ventures and launchedservice in Delhi. In 1996, cellular service was extended to Himachal Pradesh. In 1999, Bharti

Enterprises acquired control of JT Holdings, and extended cellular operations to Karnataka

and Andhra Pradesh. In 2000, Bharti acquired control of Sky cell Communications, in

Chennai. In 2001, the company acquired control of Spice Cell in Calcutta. Bharti Enterprises

went public in 2002, and the company was listed on Bombay Stock Exchange and National

Stock Exchange of India. In 2003, the cellular phone operations were rebranded under the

single Airtel brand. In 2004, Bharti acquired control of Hexagon and entered Rajasthan. In

2005, Bharti extended its network to Andaman and Nicobar.2009; Airtel launched its first

international mobile network in Sri Lanka. In 2010, Airtel began operating in Bangladesh.

Today, Airtel is the largest cellular service provider in India and fifth largest in the world.

3.2 Type of Organizational Structure:-

The organizational structure that existed till recently concentrated on the hierarchy of theoperations (not services) inside the company as a whole. The structure depicts the

corresponding operation/region of different in-charges and hence it didn't hold anyone

responsible for each of its services. So, the company found it better to restructure its

organizational chart and it came into implementation from 1 August. The transformed

organizational structure will have two distinct Customer Business Units (CBU) with clear


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focus on B2C (Business to Customer) and B2B (Business to Business) segments. Bharti

Airtel's B2C business unit will comprehensively service the retail consumers, homes and

small offices, by combining the erstwhile business units Mobile, Telemedia, Digital TV,

and other emerging businesses (like M-commerce, M-health, M-advertising etc.). The B2C

organization will consist of Consumer Business and Market Operations.

3.3 BOARD OF DIRECTORS:-

Sunil Bharti Mittal Chairman and Managing Director

Ajay Lal Non Executive Director

Chua Sock Koong Non Executive Director

Lord Evan Mervyn Davies Non Executive Director

N Kumar Non Executive Director

Pulak Prasad Non Executive Director

Rakesh Bharti Mittal Non Executive Director

Tan Yong Choo Non Executive Director

Manoj Kohli Joint Managing Director and CEO

Akhil Gupta Non Executive Director

Craig Ehrlich Non Executive Director

Hui Weng Cheong Non Executive Director

Nikesh Arora Non Executive Director

Rajan Bharti Mittal Non Executive Director


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Salim Ahmed Salim Non Executive Director

Tsun-Yan Hsieh Non Executive Director

3.4 AWARDS AND ACHIVEMENTS:-

Airtel has won the Most Preferred Cellular Service Provider Brand award at the CNBC

Awaaz Consumer Awards in Mumbai. This is 6th year in a row that Airtel has won the award

in this category. This year, the awards were based on an exhaustive consumer survey done by

The Nielsen Company. Over 3,000 consumers, spanning 19 cities and 16 states in India, rated

brands across different categories to choose brands which delivered true value for money.

Bharti Airtel has received the prestigious Business world-FICCI-SEDF Corporate Social

Responsibility Award 2009-2010. The FICCI Socio Economic Development Foundation

(FICCI-SEDF) and Business world CSR award was instituted in 1999 to recognize

exemplary responsible business practices by the Indian industry.


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