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“IPHONES POPULARITY IN MARKET”

SUBMITTED TO

PROF. RACHANA SINGH

Bachelor of Management Studies Department

VIVA COLLEGE OF ARTS, COMMERCE AND SCIENCE,

VIRAR (W)

FEBRUARY 2015.

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DECLARATION I hereby declare that the Research Project entitled “IPHONES POPULARITY IN MARKET” is a record of independent research work carried out by me under the supervision and guidance of Prof. Rachana Singh. This has not been previously submitted for the award of any diploma, degree, associateship or other similar title.

Place: Virar

Date:

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ACKNOWLEDGEMENT It has been an immense pleasure for me to have opportunity to be known about “IPHONES POPULARITY IN MARKET?”

This research has been made possible through direct and indirect cooperation to various people to whom I wish to express my appreciation and gratitude. I am deeply indebted to my Professor, Prof. Rachana Singh who acted as a continuous motivator for me by providing me resources and guidance.

I am also thankful to all the people who took precious time out from their work schedule to help me understanding the research.

Lastly, but most importantly I would thank my friends, family for the ceaseless understanding and confidence in my abilities.

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ABSTRACT

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The aim of the research is to design a survey questionnaire that includes a multiple questions and provide different answers of those questions.

The research whether to prefer online or in-store markets is basically depends on factors in choosing preferred method of shopping as well as spending more on online or in-store markets.

Research is done by taking into consideration various consumers which includes males and females and their differentiation in ages. This research is not dependent on specific area as it covers the buying behavior of consumers whether to shop online or in in-store markets.

The list of graphs and charts needed in this research is interpreted according to survey questionnaire. And in this research will come to know that online markets are replacing in-store markets.

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SUMMARYTo accomplish the purpose of research, literature review and questions was done to study the popularity of iphone in market.

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The respondents with no delay replied to the questionnaire according to their right choices regarding various questions. The literature also acknowledges users go not stick to a particular mobile, feature, looks or price

According to this research,” the growth and popularity of phone is low as compared to the forging market. In recent time some due to the increase in the tariff duty of iphone there has been a slight drop of iphones market in India”

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10.Are you brand loyal?

YES-15NO-5

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APPENDIX*BLACK QUESTIONNAIRE

NAME: ____________________________ GENDER: ___________________

AGE: ______________

1) Do you have an iphone?

- Yes- No

2) What do you prefer?

- Iphone

- Smartphone

- Java phone

3) Is iphone better than the other android phone available in market?

- Yes- No

4) Which phone has more features?

- iPhone- Smartphone- Java phones- Windows phone

5) What do you find attractive about iphone

- Features- Looks- Applications- Marketing technique

6) Is iphone worth for its price?

- Yes- No

Think Different7) Do you think that the tariff duty imposed on iphone should be reduced?

- Yes- No

8) From where do you prefer to buy iphone?

- Online - Retail shop- Apple store

9) Do you think iphone should add more features?

- Yes- No

10) Are you brand loyal?

- Yes- No

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INTRODUCTIONAccording to (OPPapers, 2012).Apple Inc is an American multinational organization located in 1 infinite loop, Cupertino, California 95014, in the middle of the Silicon Valley. It is focused on designing and developing the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc’s main products are iMac, iPod, iPhone, and its latest advanced product is iPad, which is on the verge of creating another revolution after iPhone. Apple Inc was founded in 1976 and since then Apple Inc has been leading the way in innovating new products, however it has encountered numerous ups and downs since then. Apple Inc produced the first ever extremely successful personal computer. It has been always on the forefront of innovating new products; however it has often struggled to maintain the hold on the market share in the product line. Lately, Apple Inc has transformed its image from an inventive computer manufacturer to a fully-fledged consumer’s electronic company. Some facts of its success can be calculated from its sales of $13.95 billion in the year 2005. In year 2005, Apple Inc had controlled 4.2% of the US market in PCs. Also, Apple iPods models had controlled 70% of the hard drive MP3 player market. Apple Inc enjoys the leading share in the handset market, generating over 71% of the industry’s profit with 6.5% of the international handset market. Apple unveiled its first iPhone on 9th January, 2007. The most recent iPhone, is iPhone 4S, and it was announced on 4rth October, 2011 and was released 10 days later.According to (Scribd Inc., 2013) Apple has to be one of the greatest success stories of all time. The beginnings of Apple started with Wozniak assembling a simple built computer machine. It was in the summer of 1971 Wozniak 21 and Jobs 16 were introduced to each other by a mutual friend Bill Fernandez. Wozniak had shown Jobs his simple built computer machine and this impressed Jobs to the point Jobs believed he could sell it for a profit. It was here they would form a strong friendship because they not only shared a passion for computers, but because

they were both known as outcasts and for the first time they had a great understanding, admiration and respect for each other‘s abilities, personality and intellect. They would begin the Apple project by selling some of their

Think Differentpossessions: Wozniak's HP scientific calculator and Jobs' Volkswagen, they raised $1300 and assembled their first prototypes in Jobs bedroom. When the project became too big for the bedroom they moved the project into Jobs family's garage, it was on a huge wooden work bench that served as their first manufacturing base. The computers were hand built by Wozniak and first shown to the public at the Home brew Computer club. After selling a number of the machines Apple was established on April 1, 1976 and went public on December 12, 1980.

Apple has maintained its great success with its ability to understand what the consumer wants before the consumer even knows what they want; Apple effectively creates wants by their constant creative innovation and unique design which is stylish, user friendly and affordable. They have also been able to create a brand in the high technology world just as Chanel has in the fashion world. People can easily recognize an apple whether it's the I-Pod, the I-Phone, the Mac Air or the I-Pad. It has become a product that defines one's identity in how they desire to be seen by society that is a person who is highly innovative, intelligent, stylish and apart of the in crowd. This is pure marketing genius. This marketing genius of Apple has seen this company outperform beyond the business world's expectations. While so many companies are struggling to break even in the current recession Apple is getting stronger by the day.

Apple’s Most Successful Products and Services

iPhone 4, iPad&iPad 2, “iPhone”, iTunes, PowerBook G4, iPod, OS X, iMac, Quick time, Mac, Apple II.

PRODUCTS and SERVICES

Apple Store, Mac, iPod, iPhone, iPad, iTunes.

Other Products and Services

Desktops, Xserve, Notebooks.

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HISTORYThe history of the iPhone line of phones begins with a direction from Steve Jobs to Apple Inc.'s engineers, whereby he asked them to investigate touch screens and a tablet computer, which later came to fruition with the iPad. Also, many have noted

Think Differentthe device's similarities to Apple's previous touch-screen portable device, the Newton MessagePad. Like the Newton, the iPhone is nearly all screen. Its form factor is credited to Apple's head of design, Jonathan Ive.In April 2003 at the "All Things Digital" executive conference, Jobs expressed his belief that tablet PCs and traditional PDAs were not good choices as high-demand markets for Apple to enter, despite many requests made to him that Apple create another PDA. He did believe that cell phones were going to become important devices for portable information access, and that what cell phones needed to have was excellent synchronization software. At the time, instead of focusing on a follow-up to their Newton PDA, Jobs had Apple put its energies into the iPod, and the iTunes software (which can be used to synchronize content with iPod devices), released January 2001.On September 7, 2005, Apple and Motorola released the ROKR E1, the first mobile phone to use iTunes. Jobs was unhappy with the ROKR, feeling that having to compromise with a non-Apple designer (Motorola) prevented Apple from designing the phone they wanted to make. In September 2006, Apple discontinued support for the ROKR and released a version of iTunes that included references to an as-yet unknown mobile phone that could display pictures and video. On January 9, 2007 Steve Jobs announced the iPhone at the Macworld convention, receiving substantial media attention, and that it would be released later that year. On June 29, 2007 the first iPhone was released. On June 11, 2007 announced at the Apple's Worldwide Developers Conference that the iPhone would support third-party applications using the Safari engine on the device. Third parties would create the Web 2.0 applications and users would access them via the internet. Such applications appeared even before the release of the iPhone; the first being "OneTrip", a program meant to keep track of the user's shopping list.[18] On June 29, 2007, Apple released version 7.3 of iTunes to coincide with the release of the iPhone. This release contains support for iPhone service activation and syncing. According to The Wall Street Journal, the iPhone is manufactured on contract in the Shenzhen factory of the Taiwanese company Hon Hai (also known as Foxconn

TABLE OF CONTENT

1……………………………………………………..A BSTRACT

Think Different 2…………………………………………………….INTRODUCTION

3…………………………………………………….HISTORY

4…………………………………………………..LITERATURE REVIEW

5………………………………………………..SCOPE AND OBJECTIVE

6……………………..……………………….RESEARCH METHODLOGY

7…………………………. DATA PROCESSING AND ANALYSIS

8……………………………………………….SUMMARY

9…….………………………………………..BIBLOGRAPHY

10………………………………………….APPEND

).Exclusivity tying of the iPhone to AT&T When Apple initially released the iPhone on June 29, 2007, it was sold exclusively with AT&T (formerly Cingular) contracts in the United States. The tying arrangement between Apple's smartphone and a specific

service provider caused some controversy, bringing the concepts of jailbreaking and bricking into the mainstream debate over the future of smartphone technology.[citation needed] History After a year and a half of negotiations, Steve Jobs reached an agreement with the wireless division of

Think Differentthe telecomm giant AT&T (Cingular at the time) to be the iPhone's carrier. In return for five years of exclusivity, roughly 10 percent of iPhone sales in AT&T stores, and a thin slice of Apple's iTunes revenue, AT&T granted Apple roughly $10 a month from every iPhone customer's AT&T bill.[citation needed] In return, consumers were unable to use any other carrier without heavily modifying their device. Apple retained complete control over the design, manufacturing, and marketing of the iPhone.[22] Since some customers were trying to jailbreak their iPhone to avoid the AT&T network, AT&T decided to charge consumers if they were to leave the network. This caused complaints among many consumers, as they were forced to pay an additional early termination fee of $175 to end the contract, and the device would Remained locked.[23] Other companies such as Google complained that tying encourages a more closed access based wireless service Shared from Google Keep

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Literature Review

Literature Review. APPLE PRODUCT GROWTH AND VALUATATION. Apple’s 1997 “Think Different” marketing campaign was one of its most memorable ever. Billboards and banners featured huge black-and-white portraits of performers, artists, scientists, and political leaders whose outsider ideas eventually became mainstream. The implicit message was that Apple’s “insanely great” products were for quirky rebels who would one day dominate the world. The photo of Steve Jobs on the cover of his posthumous biography would have fit right in. The Apple of today is turning its back on that creative class. Apple no longer designs for creators of digital

Think Differentmedia, who tend to be very demanding about product quality. Instead, Apple builds for consumers—in both senses of the word: people who spend their own money, rather than their companies’, and people who consume digital media, as opposed to people who produce it. Focusing on digital consumption has made Apple wildly profitable, but the company’s products have trended downwards in quality, flexibility, and even reliability. Apple appears to be suffering from growing pains. The company—which declined to comment for this article—seems increasingly overwhelmed by the wide range of products and services that it has created, and is responding (quite logically) by spending significantly less effort on items that appeal to a shrinking percentage of its customer base—a group that unfortunately includes digital creators. The danger is that by focusing on consumption, rather than production, Apple will jeopardize the very essence that first made its products insanely The Good Apple From one perspective, Apple's world could not be rosier and its future shinier. Rising from the rubble of a disintegrating company in 1997, Apple has reached the pinnacle of success in 15 short years. With a market capitalization of over $500 billion, Apple is amongst the most valuable and highly profitable companies in the world. Its remarkable success lies in the company's ability to create truly innovative products with vast customer appeal. Apple flouts the conventional wisdom of the consumer electronics industry, which emphasizes low cost, "me-too" products, and a continuously shortened product life. Instead, Apple has opted for constant and discrete product innovation, resulting in fanatic consumer loyalty and a high level of profitability. The Bad Apple So why does Apple treat its customers and workers by two different standards? When it comes to customers, Apple is a bold innovator that leads the industry into new directions and forces others to follow. However, when it comes to the management of its supply chain and treatment of workers in the Chinese factories that make its products, it hides behind the constraints of prevailing industry practices. What is even more disconcerting is the fact that these practices are in violation of not only local and national laws, but also of Apple's own voluntary self-imposed code of conduct. It is important to note that this voluntary code of conduct breaks no new ground. It is at best a modest attempt to ensure that workers will be treated fairly and provided with a safe work environment. Yet the violations continue, despite years of monitoring factories where Apple's own audits show persistent non-compliance and despite these factories' repeated broken promises to improve. Apple's Strategic Profile - Value Culture vs. Cost Culture In my view, Apple's good and bad sides both emanate from the same business philosophy: adroit exploitation of market power for the sole benefit of the company and its investors. This model does not consider "what is fair" but what is competitively achievable in higher prices for products sold and lower costs for products made. Value Culture: When it comes to customers, Apple applies the notion of value, i.e., a pricing strategy that is driven by its focus on the value—real and perceived—to its customers. The customer is willing to pay a price that is equal to the product's perceived value to the customer. Hence, as long as the customers are satisfied, Apple is under no obligation to reduce its prices.

Think DifferentWhy Apple's growth is set to continue ? "Apple's increased profits have once again confounded skeptical analysts, who expected the company's latest results to disappoint. Shane Richmond says there is little sign of an end to Apple's rise.” When Apple launched the iPhone 4S, in October last year, there were some analysts who called it a disappointment. It wasn't fast enough or thin enough or magical enough, they argued. In fact, many complaints seemed to be based on the fact that it wasn't called iPhone 5. A few days later the phone went on sale and Apple sold four million in three days. That didn't stop many of the same experts queuing up to express their disappointment in Apple's third-generation iPad last month. Once again, it was considered to be insufficient as an upgrade on the previous model and once again, the new gadget flew off the shelves; Apple sold three million in the first three days. Despite two enormously successful launches in six months, investors were concerned as Apple's second-quarter results approached this week. The company's share price reached a record high on April 9 but fell by 10 per cent over the two weeks that followed. Though shares were still up 40 per cent this year, investors were said to be worried about whether Apple's phenomenal growth could continue. In typical fashion, Tim Cook, Apple's chief executive, confounded sceptics and announced a 94 per cent increase in profits on the same quarter last year, powered by iPhone and iPad sales. The company sold more than 35 million iPhones in the second quarter - an 88 per cent increase, year-on-year - and almost 12 million iPads - an increase of 151 per cent. Tim Cook said: "Just two years after we shipped the initial iPad, we sold 67 million. It took us 24 years to sell that many Macs, and five years for that many iPods, and over three years for that many iPhones." In other words, Apple's current boom is being driven by its 'post-PC' devices, the iPad, iPhone and iPod touch. Those products contribute a huge proportion of Apple's products and all of them are less than five years old. Colin Cieszynski, an analyst with CMC Markets Canada, said that there were indications that Apple is "probably in a bubble and vulnerable" but that many investors clearly believe the company can continue for a while. He said: "The company’s ability to enter new markets and continue to successfully launch new products may determine whether or not the shares are able to maintain investor support over the longer term." According to one insider, Apple's share price is the dominant topic among staff at the company's headquarters in Cupertino, California. Employee stock options will make plenty of staff very rich indeed, especially if shares hit $1,000 (£620) next year, as some Wall Street Analysts have predicted. The share price currently stands at a little over $600 (£372). Apple plans to initiate a quarterly dividend of $2.65 per share later this year - its first since 1995. The move is one of several changes made to the way the company operates since Mr Cook became chief executive last year. In his first months in charge, Mr Cook instituted a charitable giving programme for employees and visited the Foxconn factories in China, where Apple's products are made. Foxconn, which also makes products for Sony, Microsoft and Dell, among others, has been criticised for its labour conditions. In response, Mr Cook raised the profile of Apple's Supplier Responsibility programme and commissioned the Fair Labour

Think DifferentAssociation to audit the company's suppliers. Apple, like much of the technology industry, has been embroiled in patent lawsuits as manufacturers and developers sue and counter-sue one another. Steve Jobs, Apple's co-founder and former chief executive, who died last year, had declared "thermonuclear war" on Google's mobile operating system, Android. He told his biographer, Walter Isaacson, that Andoid was "a stolen product" and he would go to any lengths to destroy it. This week, Mr Cook took a more conciliatory tone, saying that Apple would rather settle its patent lawsuits with rivals such as Motorola, Samsung and HTC. He told analysts: "I've always hated litigation. We just want people to invent their own stuff." Those who believe Apple's success is temporary argue that its rivals will inevitably catch up. The company has taken a lead in smartphones and in tablet computers, the sceptics say, but rivals have seen the opportunity and will produce better - or simply cheaper - versions and erode Apple's lead. If that is true, it's taking a long time to come about. Though the growth of Android has been rapid, the question of who is in the lead depends very much on what you measure. In terms of handset profitability, for exam ple, Apple is very much ahead. When it comes to the 'tablet market', such a thing barely exists. There is an iPad market and, two years after Apple launched its device, no sign of a significant competitor. This week Tim Cook echoed comments he made at the launch of the new iPad last month. He said: "Across the year you're going to see a lot more of the kind of innovation that only Apple can deliver." Whether that is bravado or a hint of big things to come remains to be seen but on past form it should make Apple's rivals nervous. Not only growth up like that, in this day Apple inc. is the big superstar of the 2011 Top 100 Global Brands list was Apple. Not only did Apple get designated as one of the top ten brands in the world, its brand value rose 58% in a single year to propel it into the Top 10. How can it be determined that a brand is 58% more valuable in 2011 than it was in 2010

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SCOPE AND OBJECTIVESThe scope of this research is not specified geographical area but users of any area using iphone.

The objectives of this research find out the growth and popularity of iphone in market

To know the factors behind overall satisfaction of user

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TOPIC- “ Iphones popularity and growth in market”

NAME- Akhil Suman

ROLL NO- 219

CLASS- SYBMS

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RESEARCH METHODOLOGY1.Primary data

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Primary data are directly collected by the researcher from their original source. It refers to first hand information

collected by the researcher for the first time.

2.Secondary data

Secondary data refer to second hand information already collected for some other purpose previously. When the researcher utilizes secondary data then he has to look

into various sources from where he obtain them.

Sampling plan

The sampling plan used for the study of this project is “Systematic Random Sampling”

Sample size

Sample size collected is 30.

Data collection instrument

The data collection instrument used for this project “Questionnaire”

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BIBLIOGRAPHYhttp://alvinalexander.com/blog/post/mac-os-x/apple-business-philosophy-mission-statement

http://writepass.co.uk/journal/2012/12/strategic-analysis-swot-and-bcg-matrix-of-apple-inc/

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http://blogs.hbr.org/fox/2013/01/apple-versus-the-strategy-prof.html

http://www.strategicmanagementinsight.com/swot-analyses/apple-swot-analysis.html

http://investor.apple.com/secfiling.cfm?filingID=1193125-12-444068

http://tech.fortune.cnn.com/2012/11/01/by-the-numbers-apples-fiscal-2012-annual-report/

http://www.apple.com/supplierresponsibility/pdf/Supplier_Code_of_Conduct_V3_1.pdf

http://myassignmenthelp.info/assignments/marketing-assignment-essay-writing-analysis-review-online-apple-swot-p

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1.Do you have a iphone ?

YESNO

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9.Do you think iphone should add more features?

YES-18NO-2

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8.From where do you prefer to buy iphone?

Online-3Retail shop-13Apple store-4

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7.Do you think that the tariff duty imposed on iphone should be reduced?

YES-18NO-2

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3.Is iphone better than the other android phone available in market?

YES-14NO-7

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4) Which phone has more features?

Ipnone-4Smart phone-12Java phone-1Windows phone-3

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2. What do you prefere ?

Iphone-3Smartphone-12Java phone-1windos phone-4

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6) Is iphone worth for its price?

YES-12NO-8

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5) What do you find attractive about iphone?

Features-4Looks-10Application-4Marketing technique-1

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