Project Feasibility and Evaluation Seat'9 Sec2 Ch1-9

8/3/2019 Project Feasibility and Evaluation Seat'9 Sec2 Ch1-9

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Presented to

Aj. Chaiyawat Thongintr

By:

Miss. Patsita Phajaraphocharoen ID: 5031205196

Mr. Jarupong Tongaueb ID: 5231205022

Mr. Chalad Chunrin ID: 5231205031

Mr. Methat Itthimaneekul ID: 5231205116

Mr. Sorawit Prungcharoen ID: 5231205145

Miss. Suttinee Jittaparamee ID: 5231205155

Miss. Aporn Saoraso ID: 5231205177

Miss. Ubolwan Sangsuwan ID: 5231205180

Section2Seat 9 Tourism

School of management Mae Fah Luang University


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PROJECT FEASIBILITY STUDY AND EVALUATION

i

Preface

This project was made for investor that consider and decision making to investment.

We spend time for 4 months in searching, collecting and studying information about swiftlet

farm and swiflets nest. We created and planed our ideas for making differentiation in this

project. In addition, we have to workedas process since beginning until finished for

completely of this project which is including generally ofswiflets nest and swiftlet business

management, competition analysis and the market feasibility, the technical process in swiftlet

farm, the financial feasibility and risk of swiftlet farm business.

This project will be made certainly to investor who can decision making easily forlaunch this project as well new business in the future.

Organizer


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ii

Executive summary

The Baan Nang Ann is the company who set system of swiftlet. The company control

Meesuk Realestate Company constructs the houses swiftlet in Eastern-Southern of Thailand.

The office building locate on Chumporn Province because the province is center between

southern and eastern part of Thailand which we can easy service to customer in Southern and

Eastern; this province is few competitor and Baan Nang Ann has opportunities to growth in

the future. The business relate with the environment and seasonal also. Baan Nang Ann hires

Meesuk Realestate construct the house but Bann Nang Ann provides a system in the house

and Bann Nang Ann control right way to construct the house.

Baan Nang Ann focuses on the system and building that serving to retire government

officer who has capital to invest. The amount of retire officer all of Thailand is 4,420 persons.

The full option building is 16*20 square meters which include good system and all of

equipment that important to harvest the nest. The price of full option building is 7,500,000

Baht. Baan Nang Ann set the light system, ventilation system, construction area, sound

system and to give good information to customer for solve the problem. Baan Nang Ann

gives information to customer by seminar and telephone.

The swiftlets nest market is 60,000-90,000 baht/kilogram. The market of swiftletsnest is 1.3 billion baht and it can increase 10-15% in the future. The big market that imports

the nest is Hong Kong and China. The largest export the nest is Indonesia and Malaysia. Baan

Nang Ann forecast sale the house is 4 houses in 1 year. It is 30,000,000 baht. Year 2 is

45,000,000 baht. Year 3 is 45,000,000 baht. Year 4 is 52,500,000 baht and year 5 is

75,000,000 baht. The total sale can up and down that depend on environment and seasonal.

The finance of the business is quiet good because gross of profit is 5,467,200

baht/year. Net income each year is 2,063,327 baht/year. The payback period in each year is

1,020,000 baht/year. Customer can pays interest of house within 7 years also.


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iii

Table of Content

Prefacei

Executive Summary..ii

Table of Content...iii

Content of Figure.vii

Content of Tablex

Chapter 1 Introduction.1

Background and Significant of the project.2

Project Objective.4

Benefit of Project4

Brand of our Company...4

Activities and Gant chart.5

Chapter 2 Industry Profile...................................................................................................6

Nature of Industry...7

Situation of Industry8

Increment of Swiftlet.......9

Vision...9

Mission....9

Product or Services..10

Strategies11

Chapter 3 Market Feasibility Study...12


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iv

Market Analysis..13

General information for Investing..16

General Environment Analysis...17

-Political.17

-Economy...18

-Social and Environment19

-Technology20

Competition Analysis (3C Analysis)..21

-Competitor Analysis.21

- Customer Analysis ..22

- Competitive Analysis23

Marketing Mix Strategies (4P)23

Sales Forecast/ Profit Estimation24

Advertising on website...29

Advertising on seminar...29

Advertising on radio...29

Conclusion..29

Chapter 4 Investment...31

Pre-Operation Cost.31

Investment Cost.33

- Land and Building33

-Vehicle.................................34

- Equipment35

Chapter 5 Operations...58


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v

Operating Cost59

Product & Operation Analysis67

- Product Characteristics.67

- Production &Service process...68

- The process of complete building (Inside Building)74

- Location82

- Facilities Layout...87

- Logistic Management91

- Facilities Management..91

Chapter 6 Administration92

Salary of employees93

Telephone and Internet Cost..93

Gasoline Cost.93

Cleaning service.93

Electricity Cost..94

Water supply Cost.94

Chapter 7 Financial.............................................................................................................98

Profit/Loss Statement99

Statement of cash flow.104

Balance sheet109

Chapter 8 Risk management..114

Internal Risk..115

External Risk.115

Five Force Model Evaluations.118


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vi

Financial risk.120

-Sale decrease 5%, 10%, 15%...................................................................................120

-Cost/Expense 5%, 10%, 15%...................................................................................124

Chapter 9 Conclusion..128

Chapter 1.129

Chapter 2.129

Chapter 3.130

Chapter 4.131

Chapter 5.132

Chapter 6.134

Chapter 7.135

Chapter 8.137

References....138

Appendix..145


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vii

Content of figure

Figure 1.1 Logo..4

Figure 2.1 Swiftlet houses 1.10

Figure 2.2 Swiftlet houses 2.11

Figure 3.1 density of swiftlet16

Figure 4.1 inside model office..32

Figure 4.2 Land and Building..33

Figure 4.3 ISUZU Spark 2.5 VGS S34

Figure 4.4 the Table + Computers Table + the Corner for the Executive..35

Figure 4.5 the PVCs Table + the Corner + the Desk for the Manager...36

Figure 4.6 the PVCs Table for the Employee.37

Figure 4.7 Conference table.38

Figure 4.8 the Popular Sofa..39

Figure 4.9 the PVCs Chair for the Executive..40

Figure 4.10 the PVCs Chair for the Manager.41

Figure 4.11 the PVCs Chair for the employee42

Figure 4.12 MONITOR LCD..43

Figure 4.13 PC Acer Emachines..44

Figure 4.14 Air Conditioner (1stfloor...45

Figure 4.15 Air Conditioner (2rd floor)...46

Figure 4.16 Multifunction Inkjet Printer..47

Figure 4.17 Telephone.48

Figure 4.18 Lavatory49

Figure 4.19 Spray.50

Figure 4.20 Sink...51


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viii

Figure 4.21 Mirror in the toilet52

Figure 5.1 Hormonal Formulas 159

Figure 5.2 Hormonal Formulas 2.60

Figure 5.3 the temperature control and humidity by controller...60

Figure 5.4 Machine-made fogs.61

Figure 5.5 the call of birds 3 sounds 2 systems61

Figure 5.6Fan lowers the temperature..62

Figure 5.7 Equipment for another protects birds..62

Figure 5.8 Artificial nests.63

Figure 5.9 the Ben Timer Board 2 CH 4 Point.63

Figure 5.10 Twister-speaker.64

Figure 5.11Navigator Speaker.64

Figure 5.12 outside Horn Speaker65

Figure 5.13 Speaker line..................................................................................................... ......65

Figure 5.14 Electronic line 2.5 mm..66

Figure 5.15 Meranti Wood...66

Figure 5.16 Full-Option building.....67

Figure 5.17 the slot of the wood...69

Figure 5.18 Swiftlet roving area...70

Figure 5.19 Swiftlet House...71

Figure 5.20 around the building...71

Figure 5.21 control room..72

Figure 5.22 sink around the house...72


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ix

Figure 5.23 brick vents.73

Figure 5.24 cement block around the roof...73

Figure 5.25 Swiftlet internal sound..75

Figure 5.26 Humidifier & Temperature...77

Figure 5.27 temperature effect to the nest78

Figure 5.28 Ventilation System79

Figure 5.29 the Light System...80

Figure 5.30 the Smell system...81

Figure 5.31 Location82

Figure 5.32 First Floor.87

Figure 5.33 Second Floor.88

Figure 5.34 3rd4thFloor.89

Figure 5.35 5thFloors (Roof)90

Figure 8.1 Five Force Model..118


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x

Content of Table

Table 1.1 Gant chart...................................................................................................................5

Table2.1 increasing of Swiftlet in 5 years..9

Table 3.1 Amount of Swiftlet in the building of each province...14

Table 3.2 Sale Forecast Year 1.26





Table 4.1 Operation Cost.31

Table 4.2 Depreciation year 1..53





Table 5.1 Temperature effect...78

Table 5.2 Equipment83

Table 6.1 Administrative Year 1..95






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xi

Table 7.1 Statement Year 1..99

Table 7.2 Statement Year 2100




Table 7.6 Cash flow Year 1104




Table 7.10 Cash flow Year 5..108






Table 8.1 Internal Risk...115

Table 8.2 External Risk..116

Table 8.3 Sale decrease 5-15%...............................................................................................120

Table 8.4 Compare Sale Decrease 5%...................................................................................121

Table 8.5 Compare Sale Decrease 10%.................................................................................122

Table 8.6 Compare Sale Decrease 15%.................................................................................123

Table 8.7 Cost/Expense Increase 5-15%................................................................................124


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xii

Table 8.8 Cost Increase 5%....................................................................................................125

Table 8.9 Cost Increase 10%..................................................................................................126

Table 8.10 Cost Increase 15%................................................................................................127

Table 9.1 Depreciation 5 years...131

Table 9.2 Profit/Lost Statement 1-5 years..135

Table 9.3 Cash flow 1-5 years136


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1

Chapter 1


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2

Chapter 1

Introduction

Background and Significant of the project

Trading swiftlet nest for consume. Begin from Tang Dynasty of China (618-907).

In this have a merchant bring swiftlet nest from Java (Indonesia) to give for

king of Indonesia. It can say that swiftlet nest is rare thing and have properties. After that

Chinese people, they give important to swiftlet nest because it is thing that provides to the

king of China and they call Liquid Gold. It is rare thing that expensive. Before, 1950

quality of swiftlet nest. For trading, it can find from care that located island of Boneo.

It can keep from South of Thailand and mountains on the island of Java. Swiftlet family

farming, there have special design and construction. There have target for swiftlet to make

their nest. This system begins in Java in decade 1950. The method use calls swiftlet to

construction by record sound of swiftlet. When Swiftlet call partner come to farm and

then open sound of swiftlet repeat in morning until evening by using swiftlet calling and

special sound speaker that set up in building. This swiftlet calling is special design for call

especially swiftlet and another special of swiftlet cannot listen this sound.

(http://www.srcthai.com/index.php?lay=show&ac=article&Id=539025274)

Swiftlets nest make from saliva of swiftlet that have properties to treat many

diseases especially respiratory diseases. Swiftlet show important function from

the past until now. There are expensive thing and a lot of benefit.

(http://th.wikipedia.org/wiki/%E0%B8%A3%E0%B8%B1%E0%B8%87%E0%B8%99%E0%B8%81

In Thailand has swiftlet 12 species, swiftlet nest that have value is swiftlet nest of

edible-nest Swiftlet, which in Thailand has 3 kinds is edible-nest swiftlet, white-rumped

swiftlet and black-nest swiftlet. Edible-nest swiftlet is bird has small size and fly very fast.It has size of body 10-14 cm. It lives with a big group. Edible-nest swiftlet is protected

animals only one kind that has behavior make their nest replace old nest because

when swiftlet want to spawn, they will made nest but they cannot spawn because

human keep they nest before bird spawn so they are protected animals. (http://www.hong-

teh.com/index.asp?catid=4&contentID=10000004&getarticle=18&title=%C3%D1%A7%B9%A1%B

9%D2%A7%E1%CD%E8%B9+%BB%C3%D0%E2%C2%AA%B9%EC%C1%CB%D2%C8%D2%

C5%B7%D5%E8%C2%D1%A7%B6%D9%A1%AB%E8%CD%B9%E0%C3%E9%B9++)
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For this reason, our business appreciate important of number of swiftlet that decrease

every year so our company have a idea to increase the number of swiftlet so our company

have a system to call swiftlet come to our place and made their nest. After they go away, we

will keep their nest for sell.

My office located on Chumphon province that is in the south of Thailand. Northern of

Chumphon connected with Prachuap Khiri Khan Province. Eastern of Chumphon connected

with Suratthani province. Western of Chumphon connected with Ranong province and some

part of Chumphon connected with Union of Myanmar. Baan Nang Ann Company located

onChumphon because the position of this province between south and east of Thailand. For

this reason, its comfortable to meet with customer in each province. My business is

construction a house for people who interesting business of nest that keep the nest for sale to

supplier or a firm. My business is support to breed a swiftlet, increase income to people,

support export a nest of Thailand.

(http://th.wikipedia.org/wiki/%E0%B8%88%E0%B8%B1%E0%B8%87%E0%B8%AB%E0%B8%A7%E0%

B8%B1%E0%B8%94%E0%B8%8A%E0%B8%B8%E0%B8%A1%E0%B8%9E%E0%B8%A3)
http://th.wikipedia.org/wiki/%E0%B8%88%E0%B8%B1%E0%B8%87%E0%B8%AB%E0%B8%A7%E0%B8%B1%E0%B8%94%E0%B8%8A%E0%B8%B8%E0%B8%A1%E0%B8%9E%E0%B8%A3http://th.wikipedia.org/wiki/%E0%B8%88%E0%B8%B1%E0%B8%87%E0%B8%AB%E0%B8%A7%E0%B8%B1%E0%B8%94%E0%B8%8A%E0%B8%B8%E0%B8%A1%E0%B8%9E%E0%B8%A3http://th.wikipedia.org/wiki/%E0%B8%88%E0%B8%B1%E0%B8%87%E0%B8%AB%E0%B8%A7%E0%B8%B1%E0%B8%94%E0%B8%8A%E0%B8%B8%E0%B8%A1%E0%B8%9E%E0%B8%A3http://th.wikipedia.org/wiki/%E0%B8%88%E0%B8%B1%E0%B8%87%E0%B8%AB%E0%B8%A7%E0%B8%B1%E0%B8%94%E0%B8%8A%E0%B8%B8%E0%B8%A1%E0%B8%9E%E0%B8%A3http://th.wikipedia.org/wiki/%E0%B8%88%E0%B8%B1%E0%B8%87%E0%B8%AB%E0%B8%A7%E0%B8%B1%E0%B8%94%E0%B8%8A%E0%B8%B8%E0%B8%A1%E0%B8%9E%E0%B8%A3


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Project Objective

To study target market of business in Chantaburi.

To study the market feasibility and finance of business.

To study about competitive of business.

To study about to make the good project.

To understand the processing of business.

Benefit of Project

To know more about target market and the marketing problem.

To know about the competitor competitive analysis and finance analysis of

business.

To know about industries that continually such as building, packaging.

Brand of our Company

Name of our company are Baan Nang AnnMy logo is

Figure 1.1 Logo


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5

Activities and Gant chart

Table 1.1 Gant chart

Task

Nov./

week

Dec./ week Jan./

week

1 2 3 4 1 2 3 4 1 2 3 4

1.Chapter 1: Introduction x

2. Chapter 2: Industry Profile x

3. Chapter 3: Marketing Analysis x

4. Chapter 4: Technical Feasibility Study x x

5. Chapter 5: Financial Analysis x X x

6. Shooting Advertisement X x

7. Chapter 6: Risk Management x x

8. Chapter 7: Summary x x

9. Shooting Presentation x

10. Finalized Report x


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Chapter 2


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Chapter 2

Industry Profile

Nature of Industry

Baan Nang Ann business is building houses bird (Swiftlet house); it has a special

design and construction that referred the bird into the house that we designed. The goal is to

ensure the bird come to build their nests in our construction. The way that we use to refer the

bird is recording the voice of bird especially swift bird. Its called dating back to sleep on the

farm. The call will be open from dawn to dusk over and over. The systems sound is designed

to use for the swift bird only. Swiftest house is possible business that can make high profit

and easy to growth because of the Chinese consumers with rising prosperity. It is the belief

that a nest of swift have many excellent nutrients as a tonic and to treat many illnesses that

will make your body fresh and healthy, Pituitary relieve cough, fatigue, especially respiratory

diseases and in people if who are smoking and they drink the swifts nest every day, it can

helps body fresh and energetic. From the district administration in Hong Kong, as a result of

continued economic growth as well as sector backed provider of edible birds nest in Asia

Pacific region it also consistent with the needs of all consumers who want to eat the white-

backed birds nest despite the growth of the industry-backedbird nest farm and edible birds

nest as well as source of textbooks to read are very rare, because when we see a birds nest of

nature, the cave bird is now known as the Birds Nest has been developed and improved until

became farm of birds or houses bird. Nature of swift bird, they live together in groups and

fly into the crowd. They can be perceived as threats and dangers, which also have a rapid

flight to the food away from home all day. So our company is constantly evolving sound

farming nests and make it possible to matching an alliance, use sounds and voices to refer the

bird come in house, when they went outside. We will keep the farm close to natural as

possible. When they fly away, they will return house along with another birds also, then we

would build more a new house for them. This business can help the country immensely that

we export the birds nests. Since the white birds nest are consumed by consumers, the price

of birds nest is a very high value and needs of consumers in the world increasing, so this

business is very interesting.

(http://www.banrangnok.com/info17.php)

(http://www.srcthai.com/%E0%B8%9A%E0%B8%97%E0%B8%99%E0%B8%B3.html)
http://www.banrangnok.com/info17.phphttp://www.banrangnok.com/info17.phphttp://www.banrangnok.com/info17.phphttp://www.srcthai.com/%E0%B8%9A%E0%B8%97%E0%B8%99%E0%B8%B3.htmlhttp://www.srcthai.com/%E0%B8%9A%E0%B8%97%E0%B8%99%E0%B8%B3.htmlhttp://www.srcthai.com/%E0%B8%9A%E0%B8%97%E0%B8%99%E0%B8%B3.htmlhttp://www.srcthai.com/%E0%B8%9A%E0%B8%97%E0%B8%99%E0%B8%B3.htmlhttp://www.banrangnok.com/info17.php


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Situation of Industry

Nowadays, people more care about their health. Swiftlets nest as a product can

give more properties in good side of their body such as anti-aging, system of blood, and etc.

Populations of swiftlet are 1.25 million in Eastern and Southern of Thailand. It can

separate to 2 types as swiftlets are 1.09 million in islands and 0.16 million in building.

From the research of growth of swiftlet, they will increase 300% each year. The market of

product of swiftlerts nests are 1.3 billion baht and it continuous growth rate in the future.

The market will expand in 10-15% in the future. The big exports of the nests are

Indonesia and Malaysia. Hong Kong is a big import the nest. Ratios of nests are 78.4%

of nests export rate of Thailand. The prices of nests are 276 million USD in 2006 and

continues growth rate in the future. The price per kilogram is 60,000-90,000 . In Thailand,

Brand have amount of market segmentation are 60% and Scotch have 55% of market

segmentation. The market of the business is not quite enough for exporting the nest to another

country such as Hong Kong (50%), China (8%), Taiwan (4%), Macau (4%), Singapore and

North America. So, Importers have a high demand and the market is quiet open for investors

to invest the business and high income also. It makes a lot of people interest in this business

but there is the artificial nest in the nest market. Consumer should careful. This business

is mixed business between constructions and planning the systems together for swiftlet to

stay in our building but this business is a high risk and high return because amount

of the bird depending on the weather. Although, there is more competition at the

same place but the point that different in each company is the system. Which company

has a good system, they can get amount of swiftlet more than other company.

(http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E

0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&s

ource=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildli

feyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AF

QjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)

(http://abirdnest.igetweb.com/index.php?mo=3&art=87463)

(http://www.dld.go.th/pvlo_pni/index.php?option=com_content&view=article&id=261&Itemid=160

(http://www.positioningmag.com/magazine/printnews.aspx?id=69741)
http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://abirdnest.igetweb.com/index.php?mo=3&art=87463http://abirdnest.igetweb.com/index.php?mo=3&art=87463http://abirdnest.igetweb.com/index.php?mo=3&art=87463http://www.dld.go.th/pvlo_pni/index.php?option=com_content&view=article&id=261&Itemid=160http://www.dld.go.th/pvlo_pni/index.php?option=com_content&view=article&id=261&Itemid=160http://www.dld.go.th/pvlo_pni/index.php?option=com_content&view=article&id=261&Itemid=160http://www.positioningmag.com/magazine/printnews.aspx?id=69741http://www.positioningmag.com/magazine/printnews.aspx?id=69741http://www.positioningmag.com/magazine/printnews.aspx?id=69741http://www.positioningmag.com/magazine/printnews.aspx?id=69741http://www.dld.go.th/pvlo_pni/index.php?option=com_content&view=article&id=261&Itemid=160http://abirdnest.igetweb.com/index.php?mo=3&art=87463http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)


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9

Increment of Swiftlet

1 couples swiftlet hybridize, 3 times per year and spawn, 2 eggs per time. So, the

swiftlet are 3 multiply by 2 equal to 6 swiftlets per year. This is increasing 300%, the ratio is

3X.

Table2.1 increasing of Swiftlet in 5 years

Year Number of bird Number of couple

of bird

Number of the

juvenile

Total of bird

1 20 10 60 80

2 80 40 240 320

3 320 160 960 1,280

4 1,280 640 3,840 5,120

5 5,120 2,560 15,360 20,480

Reference: (http://swiftletlover.blogspot.com/2008/04/swiftlet-population-increment.html)

Vision

Be the number one of structure that have high quality of swiftlet in Chanthaburi.

Mission

Make all customers trust in Ban Nok Ann structure by giving the best quality of

system, also give knowledge about how to keep swiftlet nest to customers and suggest to

customer when they have a problem and fix a problem.
http://swiftletlover.blogspot.com/2008/04/swiftlet-population-increment.htmlhttp://swiftletlover.blogspot.com/2008/04/swiftlet-population-increment.htmlhttp://swiftletlover.blogspot.com/2008/04/swiftlet-population-increment.html


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10

Product or Services

Full option building includes equipment and all systems in their swiflet house.

Size 16x20 square meters and 5 floors.

Figure 2.1 Swiftlet houses 1

Reference: (http://www.srcthai.com/index.php)
http://www.srcthai.com/index.phphttp://www.srcthai.com/index.phphttp://www.srcthai.com/index.php


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11

Figure 2.2 Swiftlet houses 2

Reference: (http://www.srcthai.com/index.php)
http://www.srcthai.com/index.phphttp://www.srcthai.com/index.phphttp://www.srcthai.com/index.php


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12

Strategies

Bann Nang Ann Company will introduced swiftlets business by setup seminar for

giving knowledge about Swiftlet to people who want to do and interesting about swiftlet. We

set up a web site for promote our business and local newspaper in Eastern of Thailand and

coast province in Southern of Thailand. We set up hotline for solve the problem about

equipment, system and behavior of swiftlet. We use direct sale while give information to

them. We will tell them how you get a profit from a nest of swiftlet and how to make them

survive in our building. We invite them to build a home and system of a swiftlet that we will

build that home for them. We are middleman and get the nest from buyer for sell to supplier

and we dont get the commission and we have guarantee that the birds will come your farm

within 30 days absolutely.


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13

Chapter 3


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14

Chapter 3

Market Feasibility Study

Market Analysis

In Eastern and Southern of Thailand have many coast provinces and many Swiftlet.

This part of Thailand is a good place for bearing swiftlet and protects swiftlet. The business

can increase amount of swiftlet. The amount of swiftlet is important for doing the business.

Other competitions invest the business that depending on a mass of swiftlet. This business

has old competition that has knowledge and experience for doing the business. The business

has to have a lot of capital for doing the business. Markets are big and high demand that is a

good opportunity for investing the business. Incomes are stable and continuous growth. The

business is not various to other. The investor should invest this business because it is stable

more than stock exchange. The amount of swiftlet in Thailand is enough for the 200 square

meters birds house is 1,833,957 houses.

(http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E

0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&s

ource=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildli

feyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AF

QjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)

(http://swiftletline.blogspot.com/2009/09/blog-post_3299.html)
http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://swiftletline.blogspot.com/2009/09/blog-post_3299.htmlhttp://swiftletline.blogspot.com/2009/09/blog-post_3299.htmlhttp://swiftletline.blogspot.com/2009/09/blog-post_3299.htmlhttp://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)http://www.google.co.th/url?sa=t&rct=j&q=Aerodramus+german+%E0%B8%9B%E0%B8%A3%E0%B8%B0%E0%B8%8A%E0%B8%B2%E0%B8%81%E0%B8%A3%E0%B8%99%E0%B8%81&source=web&cd=1&ved=0CCMQFjAA&url=http%3A%2F%2Fwww.dnp.go.th%2Fwildlife%2Fwildlifeyearbook%2Fabstract%2F2547%2520(full)%2F1.9.pdf&ei=HgAlT_PAIYr5rQfI4b20CA&usg=AFQjCNHGU88lVjkEh5qePTHyYBbt-z3k-A&cad=rja)


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15

Table 3.1 Amount of swiftlet in the building of each province

No. Province District No of

building

for make a

nest

Population of

swiftlet

Year of

swiftlet for

make a nest

1 Rayong Muang

Klang

1

5

300-500

1,000-2,000

3-5

5-7

2 Chanthaburi Muang 2 1,000-2,000 10-15

3 Trad Muang 2 300-500 1-3

4 Samutsakhon Muang 1 2,000-3,000 25-30

5 Phetchaburi Baan hlam 2 1,500-2,000 10-15

6 Prachubkirikhan Pranburi 3 500-1,000 3-5

7 Chumphon Muang

Paknam

2

5

2,000-3,000

2,000-3,000

7-10

7-10

8 Suratthanee Muang 7 3,000-4,000 10-15

9 Nakhonsrithamarat

Muang

Pakphanung

Huasai

10

35

4

7,000-10,000

80,000-100,000

2,000-3,000

15-20

70-80

5-7

10 Pathalung

Khaochaison

Thamod

Pakphayun

2

1

5

300-500

300-500

1,000-1,500

3-5

3-5

5-7


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16

Reference: (http://www.4shared.com/office/UOJVz1_f/__Collocalia_fuciphaga_.html)

11 Songkhla

Hat-Yai

Sing-hol-nakhon

Sat-hing-phra

Khra-sae-sin

Ra-nod

3

1

1

1

1

500-1,000

300-500

300-500

300-500

300-500

3-5

3-5

3-5

3-5

3-5

12 Pattani Muang 13 10,000-20,000 20-25

13 Narathiwat

Muang

Takbai

11

3

10,000-20,000

500-1,000

20-25

5-7

14 Ranong Muang

Khlaburi

3

1

500-1,000

100-300

3-5

1-3

15 Pangnga

Muang

Taguatung

Taguapha

2

1

1

500-1,000

300-500

300-500

3-5

3-5

3-5

16 Phuket Taimuang 4 1,000-2,000 3-5

17 Trang

Muang

Muang

5

5

1,000-2,000

1,000-2,000

5-7

3-5

18 Satun

Klangtrang

Muang

7

2

2,000-3,000

300-500

5-7

3-5

Result 152 133,200-193,300
http://www.4shared.com/office/UOJVz1_f/__Collocalia_fuciphaga_.htmlhttp://www.4shared.com/office/UOJVz1_f/__Collocalia_fuciphaga_.htmlhttp://www.4shared.com/office/UOJVz1_f/__Collocalia_fuciphaga_.html


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17

General information for Investing

Figure 3.1 density of swiftlet

Reference: (http://www.4shared.com/office/UOJVz1_f/__Collocalia_fuciphaga_.html)
http://www.4shared.com/office/UOJVz1_f/__Collocalia_fuciphaga_.htmlhttp://www.4shared.com/office/UOJVz1_f/__Collocalia_fuciphaga_.htmlhttp://www.4shared.com/office/UOJVz1_f/__Collocalia_fuciphaga_.htmlhttp://www.4shared.com/office/UOJVz1_f/__Collocalia_fuciphaga_.html


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General Environment Analysis

-Political

Swiftlet housing business started in the Ayutthaya period the first stage be make it in

the tribute until the reign of King Taksin until the year 1939 after the legislation Act. That

made by Thai people of Chinese descent whose generation was replaced has developed into a

multinational business with intricate patterns and there are huge benefits until now.

(http://www.actsthai.com/default.asp?content=contentdetail&id=162)

From the historical data and information of the Council of State Act 1997 about to control

laws to keep the bird's nest and the product of bird's nest in Thailand.

1. The conservation and protection of wildlife 1992 a nest of edible bird's nest is protected

animals in the group of birds and was placed in the wildlife refuge 97.

2. The bird's nest duties 1997 became effective on October 15, 1997 (Duties Act bird's nest.

Act 1939) by the local government to improve the care and management of the bird's nest, the

natural resources that are available locally and the money shall be vested in a nest of local

revenue and improve rules and procedures to the private sector to keep the bird properly.

3. Beverage Bird's Nest must be registered by the Ministry of Health No. 214 BE 2000 drinks

in sealed containers the bird's nest beverage in the animal products. According to the

instructions for contacting the applicant's health products, cosmetics, food and

hazardous materials must be submitted for laboratory analysis, quality standards, the

Ministry of Health and label approval of food from the Food and Drug Administration.

(http://www.srcthai.com/index.php?lay=show&ac=article&Id=539026968)

Until late in 2002 and the Customs Department of Thailand has found that distributed around

the world according to various countries including China, Hong Kong, Tai dreaded Penang,

Malaysia, India, Iran, Vietnam, Myanmar, Singapore, France, Italy, Belgium, Holland,

Denmark, England, Brazil, Brunei, Cambodia, Egypt, Indonesia, Japan, America ,etc. The list

of these countries total exports of Thai bird's nest is a large one; it depends on the number of

Chinese people who live and popularity of the country. The export of bird's nest that is

important throughout Hong Kong and China.

(http://www.actsthai.com/default.asp?content=contentdetail&id=162)
http://www.actsthai.com/default.asp?content=contentdetail&id=162http://www.actsthai.com/default.asp?content=contentdetail&id=162http://www.srcthai.com/index.php?lay=show&ac=article&Id=539026968http://www.srcthai.com/index.php?lay=show&ac=article&Id=539026968http://www.actsthai.com/default.asp?content=contentdetail&id=162http://www.actsthai.com/default.asp?content=contentdetail&id=162http://www.actsthai.com/default.asp?content=contentdetail&id=162http://www.srcthai.com/index.php?lay=show&ac=article&Id=539026968http://www.actsthai.com/default.asp?content=contentdetail&id=162


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-Economy

Bird's nest is one of those foods that are considered valuable nutrition and good

taste. It is called "Caramel in East Boston" and the bird's nest in a high level. So, sometimes

popularly known as bird's nest "white sea" bird's nest business is related to the substantial

annual income. The bird's nest, both domestically and for export continues to rise

steadily. The continuing demand for nest increased as well, so now we have a business to

build houses for swallows to nest. It is good business to make money. Due to the nature of the

bird's nest with a small amount and the yield remained high. Bird markets in the country

because the current economic health.

Bird's nest in the market separated as follows. Bird's nest sold in pharmacies and

shops selling traditional Chinese medicine. This is to certify that a true bird's nest bird's nest

price of high quality 130000-150000.Baht per kilogram. The lowest grade will be priced from

60,000 baht per kilogram, depending on the quality of the nest. Thailand is one of the few

countries that export swallow bird's nest. Nests and nest building is an attractive business.

The yield remained high and cannot resolve bird's nest on the needs of some markets.

(http://www.positioningmag.com/prnews/prnews.aspx?id=61117)

(http://dragongold999.com/index.php?option=com_content&view=article&id=22&Itemid=18

&lang=th)

http://www.positioningmag.com/prnews/prnews.aspx?id=61117http://dragongold999.com/index.php?option=com_content&view=article&id=22&Itemid=18&lang=thhttp://dragongold999.com/index.php?option=com_content&view=article&id=22&Itemid=18&lang=thhttp://abirdnest.igetweb.com/index.php?mo=3&art=87463http://abirdnest.igetweb.com/index.php?mo=3&art=87463http://abirdnest.igetweb.com/index.php?mo=3&art=87463http://dragongold999.com/index.php?option=com_content&view=article&id=22&Itemid=18&lang=thhttp://dragongold999.com/index.php?option=com_content&view=article&id=22&Itemid=18&lang=thhttp://www.positioningmag.com/prnews/prnews.aspx?id=61117


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-Social and Environment

In today's society the bird's nest in the world market also tends to grow continuously.

In domestic has increased as a result of the belief in the medicinal properties of the birds nest.

Swiftlet nests are natural products that are only a few sources only. This results in the

business of building houses for the Swiftlet to a nest to keep it simple by our company to

build a bird house, bird house and put system all of those who are interested in making bird's

nest. In Thailand, this business is a natural principle in the cave that has been applied to the

nest building by factors related to appropriate lighting, temperature, relative humidity, with a

bird call from assessing the suitability of the location, design, house martin nests. Design

system and installation of humidity and temperature. Designing and installing a sound system

and tracking issues by investing to build a house martin nest is becoming an attractive

investment channel. There is quite a good return for investment compared with investment in

other channels.


(http://www.banrangnok.com/business1.php)
http://abirdnest.igetweb.com/index.php?mo=3&art=87463http://abirdnest.igetweb.com/index.php?mo=3&art=87463http://www.banrangnok.com/business1.phphttp://www.banrangnok.com/business1.phphttp://www.banrangnok.com/business1.phphttp://abirdnest.igetweb.com/index.php?mo=3&art=87463


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-Technology

In the past, the swiftlet nest difficult to keep when people want to keep the nest they have

to used worker to keep it out, then now it changed because they have new technology that is

usage the sound that recorded nests sound setting in house this technic use for summon the

swiftlet to come in house and living in that house and in house muse be control the

temperature is between 26 32 degrees. This is called Bann Rung Nok E Ann, the

manager of South Sea of Siam nest and the manager of The South Researched of swiftlet said

that, [The Business of Bann Nang Ann has invested not lower than 400 houses, for the

people who can do business success have to use the technology and the knowledge is very

important]. For the swiftlets sound recording is a very important technology of houses

bird it can divided 2 types;

1. The swiftlets sound that usage outside houses bird

2. The swiftlets sound that usage inside houses bird

- Love song is the sound that use for summon the female bird.

- Fighting song is the sound that use for summon the male bird.

The problem of sound is customer must be used real sound of the swiftlets b ird, and the

customer have to use the specific sound that use for summon the swiftlet only and buy thesound recording from the reliable seller.

(http://www.bangkokbiznews.com/2008/10/12/news_27410173.php)
http://www.bangkokbiznews.com/2008/10/12/news_27410173.phphttp://www.bangkokbiznews.com/2008/10/12/news_27410173.phphttp://www.bangkokbiznews.com/2008/10/12/news_27410173.php


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Competition Analysis (3C Analysis)

1. Competitor Analysis

Muang Lung Nok Company(http://www.mrnsite.com/)

This company has management by using supply-chain; they have agency in each

region for sale their franchise. They have 2 full swiftlet farming for sell to customer and they

have guarantee about the nest of swiftlet 40,000 baht/kilogram in 5 years. The customer can

sell back to the firm, if they arent appreciated about the house and get interest 7% per year.

Characteristic of this company can consist into 4 points;

Strength

This is old company, so they have loyalty customer.

They have office every region.

They have guarantee

They have a lot of information about swiftlet in website of them

They have a lot of experience

They are first system for breed swiftlet(Hi-tech Prefabrication System)

There is corporation with Thailand incitement center for swiftlet framing horse in

longtime

Weakness

They have many customers, the service is not enough

Cost of equipment is high

Opportunity

This company has reliable because they opened for a long time.

They have a lot of franchises, so customer can contact them in every region

Threat

Season change it make to food resource of swiftlet are decrease
http://www.mrnsite.com/http://www.mrnsite.com/http://www.mrnsite.com/http://www.mrnsite.com/


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Thai - Indo Swiftlet Supply (http://www.tisscenter.com/)

This company has many new version technologies that can make system is high

potential. There are many article about manage farm, how to make farm and register system

for customers to get about news, knowledge, and experience in their website.

Strength

There are various networks to support them.

They sale the house that include the swiftlet also.

They can produce the beverage from the nest of swiftlet.

There are old experience officer.

They have a cooperative with Indonesia

Weakness

There are few equipments and service for customers.

There are few channels for contact with customers.

Opportunities

There is old customer in their business.

There is important location for build the house.

Treat

They cant support all the customers

Season change it make to food resource of swiftlet are decrease

The political relationship with Indonesia may effect to the business.

2. Customer Analysis

Customer in the business is small group because of advertising is poor. This is high

risk and high return because the profit is depended on amount of swiftlet in the house. All of

them focus on the size of land because if customers have a lot of land which can build a lot of

building and a lot of swiftlet also.
http://www.tisscenter.com/http://www.tisscenter.com/http://www.tisscenter.com/http://www.tisscenter.com/


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3. Competitive Analysis

This market has never known before that competitor is few. The big competitors are

few that around 2 companies. This business high capital that suitable for people who have a

lot of money and want to invest a business that customer can control about environment. My

Baan Nang Ann is develops the service and give information to solve the problem for

customer which is a big company few promote to people.

Marketing Mix Strategies (4P)

The Marketing Mix Strategies are often referred to as the Four Ps since the most important

element of marketing are concern with:

- Product or Service strategies

Bann Nang Ann Company have 3 types of the product, first we have a completed

building, second is equipment and the last is the system for swiftlets house, we separated

the equipment and system for who want to buy special equipment or especially system so,

it can sell many things that is alternative for customer.

- Price Strategies

The price of building is high, but it is high quality and we ensure and guarantee in

long term. If customers have a problem, they can contact company then we will solve

problem immediately.

- Place or Distribute Strategies

The office of Ban Nang Ann Company located in the city of Chumphon province

because this province is center point between east and south of Thailand, it easy take care

customers. When customers have a problem, it comfortable to meet and solve the

problem for them.

- Promotion Strategies

Success Guarantee; Customer who invested with Ban Nang Ann project, after a

period of 2 years, if customers not satisfied with the harvest of swiftlets nest then

customer can sell back to our company with interest 7% per year. And we guarantee that

customer can sell the swiftlets nest because we will provide the market that require

swiftlets nest. Make sure the customer will get many of benefits that our company

provided to them.


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Sales Forecast/ Profit Estimation

People are officers, when they retired from their job. They will get a lot of money.

Target markets that are company choose is the person who retired from officer career because

having a big money to invest about swiftlet business. In 2012, there are 4,420 officers inThailand retired from their job. Estimation of Baan Nang Ann Company, we estimate 0.001%

from officers are retired that will come to invest with our company is 4 persons and forecast

sales will increase 1 person every year as follow.

4420 x 0.001 = 4.42 = 4 person/year

Equipment for one building

1. Tweeter 320 (100 baht/piece) 32,000 baht

2. Speaker for four corner 80 sets (400 bath/set) 32,000 baht

3. Speaker for navigator bird 20 piece (1,000/piece) 20,000 baht

4. Horn speaker 2 piece (1,200/piece) 2,400 baht

5. Fans for reduce temperature 320 piece (500/piece) 160,000 baht

6. Speaker cables 10 roll (1,000/roll) 10,000 baht

7. Single cable (2.5 mm.) 10 roll (1,000/roll) 10,000 baht

Total 266,400 baht

System for one building

1. Machine for swiftlet three sound (sound In, sound Out, sound lull)

2. Temperature and Moisture set control.

3. Hormonal condition for new swiftlet house, Hormones for call swiftlet, Hormone

nest.

4. Machine for create artificial fog 8 slots.

5. Set up artificial nest system, care throughout the life of the swiftlet house and free

update swiftlet sound.

Totaling of all system 550,000 baht

*All of this system for one building and we sale this model in set.


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Full option building (http://www.4shared.com/office/NhOQX497/_online.html)

Only the building in cost 6,000,000 baht, 16x20 square meters and have 5

floor, each square meter is 3,750 baht

Reference:

(http://www.meesuk.net/index.php?page=shop.browse&category_id=18&vmcchk=1&option=com_

virtuemart&Itemid=1)

Complete building include equipment and system in cost 7,500,000 baht

* For complete building we us 180-200 days to build it.
http://www.4shared.com/office/NhOQX497/_online.htmlhttp://www.4shared.com/office/NhOQX497/_online.htmlhttp://www.meesuk.net/index.php?page=shop.browse&category_id=18&vmcchk=1&option=com_virtuemart&Itemid=1http://www.meesuk.net/index.php?page=shop.browse&category_id=18&vmcchk=1&option=com_virtuemart&Itemid=1http://www.meesuk.net/index.php?page=shop.browse&category_id=18&vmcchk=1&option=com_virtuemart&Itemid=1http://www.meesuk.net/index.php?page=shop.browse&category_id=18&vmcchk=1&option=com_virtuemart&Itemid=1http://www.meesuk.net/index.php?page=shop.browse&category_id=18&vmcchk=1&option=com_virtuemart&Itemid=1http://www.meesuk.net/index.php?page=shop.browse&category_id=18&vmcchk=1&option=com_virtuemart&Itemid=1http://www.4shared.com/office/NhOQX497/_online.html


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Sale Forecast Year 1

Table 3.2 Sale Forecast Year 1




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Marketing Expense (Sale Incentive)

Ban-Nang-Ann has expense as follow;

1. Advertising on website

- www.wink.in.th180*180 pixel for 1,800baht per month

2. Advertising on seminar

- Phuphaphung Resort 700 baht/person. Seminar on January for 200 audients.

(http://www.phuphaphung.com/meeting.html)

3. Advertising on radio

- Chumphon Station Hi-Way Radio FM. 95.50 MHz 2000W for open spot 15-18

time/day 6,500 Baht/month

(http://www.fmthaielectronics.com/showdetail.asp?boardid=1108&pg=8)

Total cost of the Advertisings 1,800 + 6,500 + 140,000 = 148,300 Baht per month.

Conclusion

The beginning of our business will try to give information to customer by seminar,

advertisement and persuade them to understand nature of our business. We will sale

full-option building. When customer who want to have own business. This is a channel to

lead a people to know about my business more than before because my target group focus on

top manager that have relationship a lot of people in their business before they retire that may

have a word of mouth. This is an opportunity to expand the business for old people that want

to stay at home. The business has few competitors that opportunity in the market. We will

develop about service that more than other competitor. We set up hotline, web-site to tell the

technique to customer from professor. This is the way which fights to other business. We

support about research of swiftlet from scientist that make us know about behavior of

swiftlet. We will know how to bear the swiftlet in the right way that can make high nest

quality and amount of bird will increase. We can keep the nest within 2 years or less than 3

years that other companies never do before.
http://www.wink.in.th/http://www.wink.in.th/http://www.phuphaphung.com/meeting.htmlhttp://www.phuphaphung.com/meeting.htmlhttp://www.phuphaphung.com/meeting.htmlhttp://www.fmthaielectronics.com/showdetail.asp?boardid=1108&pg=8http://www.fmthaielectronics.com/showdetail.asp?boardid=1108&pg=8http://www.fmthaielectronics.com/showdetail.asp?boardid=1108&pg=8http://www.fmthaielectronics.com/showdetail.asp?boardid=1108&pg=8http://www.phuphaphung.com/meeting.htmlhttp://www.wink.in.th/


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Chapter 4


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Chapter 4

Investment

Pre-Operation Cost

- Business Registration

According to Commercial Registration Act B.E.2499, Persons who conduct sales

businesses of any one kind or several kinds of items with the income of more than 20 Baht

per day or such items have total value of 500 Baht or above, must conduct Commercial

Registration. According to swiftlet nest duty Act B.E.2540 section 5, 14, 17, 25, 26, and 28

these Act mean the rule cannot affect to the swiftlet nest of them can sell. The rules arent

effect. According to Public health Act B.E.2535 section 8, 22, 23, 27, 28, 29, 44, 45, 46, and

47 these rule mean the owner should keep the clean, print color, and cant make the pollutionto the neighbor. According to Food control Act B.E.2522 and revised edition 3 these rule

mean the building want to adjust your building and you have to follow the rule.

Reference: ,., (:.

,2554), 162.

Table 4.1 Operation Cost

No. Details total

1 Land and Building 1,450,000

2 Adjustment

* Material can may fluctuate 5%

(http://www.baanlaesuan.com/OnlyOnWeb.aspx?articleId=129)

640,000

3 Interior and design 69,000

Total 2,159,000
http://www.baanlaesuan.com/OnlyOnWeb.aspx?articleId=129http://www.baanlaesuan.com/OnlyOnWeb.aspx?articleId=129http://www.baanlaesuan.com/OnlyOnWeb.aspx?articleId=129


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Inside model office

Figure 4.1 inside model office

Reference:(http://directdesign.blogspot.com/)
http://directdesign.blogspot.com/http://directdesign.blogspot.com/http://directdesign.blogspot.com/http://directdesign.blogspot.com/


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Investment Cost

Land and Building

Figure 4.2 Land and Building

Type of Property: 3rd

Commercial Building near Tha Sae junction, Chumphon province.

Space: 20 square two-meters

Usage area: 120 square meter

Location of Property: 22/43rd Commercial Building, ThaSae District, and Chumphon

ProvinceThailand.

Information: Commercial Building (3rd

Floor), size of it is 4.00 X 10.00 m.

20 square two-meters, widely 4 meter, connected to Phet Kasem road.

Price: 1,450,000 Baht

Reference:

(http://www.ocean.co.th/th/real-estate/detail.php?AssetID=217&SystemModuleKey=asset)
http://www.ocean.co.th/th/real-estate/detail.php?AssetID=217&SystemModuleKey=assethttp://www.ocean.co.th/th/real-estate/detail.php?AssetID=217&SystemModuleKey=assethttp://www.ocean.co.th/th/real-estate/detail.php?AssetID=217&SystemModuleKey=asset


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Vehicle

1.Pick up ISUZU Spark 2.5 VGS S

Figure 4.3 ISUZU Spark 2.5 VGS S

Brand: ISUZU

Model: Spark 2.5 VGS S

Price: 528,000 Baht / vehicle

Piece: 5 vehicles, 5 x 528,000 = 2,640,000 Baht

Reference:(http://www.isuzuclub.com/price.php)
http://www.isuzuclub.com/price.phphttp://www.isuzuclub.com/price.phphttp://www.isuzuclub.com/price.php


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Equipment

1. The Table + Computers Table + the Corner for the Executive

Figure 4.4 the Table + Computers Table + the Corner for the Executive

Brand: W- WINER

Model: -

Price: 5,470 Baht

Piece: 1

Reference:(http://www.furnituretohome.com/product/201621/%E0%B9%80%E0%B8%8B%E0%B9%8

7%E0%B8%95%E0%B9%82%E0%B8%95%E0%B9%8A%E0%B8%B0%E0%B8%97%E0

%B8%B3%E0%B8%87%E0%B8%B2%E0%B8%99-NEXT.html)
http://www.furnituretohome.com/product/201621/%E0%B9%80%E0%B8%8B%E0%B9%87%E0%B8%95%E0%B9%82%E0%B8%95%E0%B9%8A%E0%B8%B0%E0%B8%97%E0%B8%B3%E0%B8%87%E0%B8%B2%E0%B8%99-NEXT.htmlhttp://www.furnituretohome.com/product/201621/%E0%B9%80%E0%B8%8B%E0%B9%87%E0%B8%95%E0%B9%82%E0%B8%95%E0%B9%8A%E0%B8%B0%E0%B8%97%E0%B8%B3%E0%B8%87%E0%B8%B2%E0%B8%99-NEXT.htmlhttp://www.furnituretohome.com/product/201621/%E0%B9%80%E0%B8%8B%E0%B9%87%E0%B8%95%E0%B9%82%E0%B8%95%E0%B9%8A%E0%B8%B0%E0%B8%97%E0%B8%B3%E0%B8%87%E0%B8%B2%E0%B8%99-NEXT.htmlhttp://www.furnituretohome.com/product/201621/%E0%B9%80%E0%B8%8B%E0%B9%87%E0%B8%95%E0%B9%82%E0%B8%95%E0%B9%8A%E0%B8%B0%E0%B8%97%E0%B8%B3%E0%B8%87%E0%B8%B2%E0%B8%99-NEXT.htmlhttp://www.furnituretohome.com/product/201621/%E0%B9%80%E0%B8%8B%E0%B9%87%E0%B8%95%E0%B9%82%E0%B8%95%E0%B9%8A%E0%B8%B0%E0%B8%97%E0%B8%B3%E0%B8%87%E0%B8%B2%E0%B8%99-NEXT.htmlhttp://www.furnituretohome.com/product/201621/%E0%B9%80%E0%B8%8B%E0%B9%87%E0%B8%95%E0%B9%82%E0%B8%95%E0%B9%8A%E0%B8%B0%E0%B8%97%E0%B8%B3%E0%B8%87%E0%B8%B2%E0%B8%99-NEXT.htmlhttp://www.furnituretohome.com/product/201621/%E0%B9%80%E0%B8%8B%E0%B9%87%E0%B8%95%E0%B9%82%E0%B8%95%E0%B9%8A%E0%B8%B0%E0%B8%97%E0%B8%B3%E0%B8%87%E0%B8%B2%E0%B8%99-NEXT.html


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2. The PVCs Table + the Corner + the Desk for the Manager

Figure 4.5 the PVCs Table + the Corner + the Desk for the Manager

Brand: -

Model: -

Price: 6,300 Baht/Table

Piece: 1 Table

Reference: (http://www.thaiofficepro.com/page.php?id=23&mnid=40&pid=67)
http://www.thaiofficepro.com/page.php?id=23&mnid=40&pid=67http://www.thaiofficepro.com/page.php?id=23&mnid=40&pid=67http://www.thaiofficepro.com/page.php?id=23&mnid=40&pid=67


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3. The PVCs Table for the Employee

Figure 4.6 the PVCs Table for the Employee

Brand: -

Model: -

Price: 2,100 Baht/ Table

Piece: 4 Tables, 4 x 2,100 = 8,400 Baht

http://www.thaiofficepro.com/page.php?id=23&mnid=41&pid=53http://www.thaiofficepro.com/page.php?id=23&mnid=41&pid=53http://www.thaiofficepro.com/page.php?id=23&mnid=41&pid=53http://www.thaiofficepro.com/page.php?id=23&mnid=41&pid=53


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4. Conference table

Figure 4.7 Conference table

Brand: -

Model: -

Price: 18,600 Baht

* Include 8 chairs

Reference:

(http://www.jadsan.com/product.aspx?shop_id=55&product_id=3308&position=60)
http://www.jadsan.com/product.aspx?shop_id=55&product_id=3308&position=60http://www.jadsan.com/product.aspx?shop_id=55&product_id=3308&position=60http://www.jadsan.com/product.aspx?shop_id=55&product_id=3308&position=60http://www.jadsan.com/product.aspx?shop_id=55&product_id=3308&position=60


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5. The Popular Sofa

Figure 4.8 the Popular Sofa

Brand: IDOL LIVING

Model: -

Price: 11,600 Baht/ Sofa

Piece: 1 sofa

Reference:

(http://www.idolliving.com/th/%E0%B9%82%E0%B8%8B%E0%B8%9F%E0%B8%B2%E

0%B9%80%E0%B8%9A%E0%B8%94-sofa-bed/57-

%E0%B8%9B%E0%B9%8A%E0%B8%AD%E0%B8%9B%E0%B8%9B%E0%B8%B9%E

0%B8%A5%E0%B9%88%E0%B8%B2.html)
http://www.idolliving.com/th/%E0%B9%82%E0%B8%8B%E0%B8%9F%E0%B8%B2%E0%B9%80%E0%B8%9A%E0%B8%94-sofa-bed/57-%E0%B8%9B%E0%B9%8A%E0%B8%AD%E0%B8%9B%E0%B8%9B%E0%B8%B9%E0%B8%A5%E0%B9%88%E0%B8%B2.htmlhttp://www.idolliving.com/th/%E0%B9%82%E0%B8%8B%E0%B8%9F%E0%B8%B2%E0%B9%80%E0%B8%9A%E0%B8%94-sofa-bed/57-%E0%B8%9B%E0%B9%8A%E0%B8%AD%E0%B8%9B%E0%B8%9B%E0%B8%B9%E0%B8%A5%E0%B9%88%E0%B8%B2.htmlhttp://www.idolliving.com/th/%E0%B9%82%E0%B8%8B%E0%B8%9F%E0%B8%B2%E0%B9%80%E0%B8%9A%E0%B8%94-sofa-bed/57-%E0%B8%9B%E0%B9%8A%E0%B8%AD%E0%B8%9B%E0%B8%9B%E0%B8%B9%E0%B8%A5%E0%B9%88%E0%B8%B2.htmlhttp://www.idolliving.com/th/%E0%B9%82%E0%B8%8B%E0%B8%9F%E0%B8%B2%E0%B9%80%E0%B8%9A%E0%B8%94-sofa-bed/57-%E0%B8%9B%E0%B9%8A%E0%B8%AD%E0%B8%9B%E0%B8%9B%E0%B8%B9%E0%B8%A5%E0%B9%88%E0%B8%B2.htmlhttp://www.idolliving.com/th/%E0%B9%82%E0%B8%8B%E0%B8%9F%E0%B8%B2%E0%B9%80%E0%B8%9A%E0%B8%94-sofa-bed/57-%E0%B8%9B%E0%B9%8A%E0%B8%AD%E0%B8%9B%E0%B8%9B%E0%B8%B9%E0%B8%A5%E0%B9%88%E0%B8%B2.htmlhttp://www.idolliving.com/th/%E0%B9%82%E0%B8%8B%E0%B8%9F%E0%B8%B2%E0%B9%80%E0%B8%9A%E0%B8%94-sofa-bed/57-%E0%B8%9B%E0%B9%8A%E0%B8%AD%E0%B8%9B%E0%B8%9B%E0%B8%B9%E0%B8%A5%E0%B9%88%E0%B8%B2.htmlhttp://www.idolliving.com/th/%E0%B9%82%E0%B8%8B%E0%B8%9F%E0%B8%B2%E0%B9%80%E0%B8%9A%E0%B8%94-sofa-bed/57-%E0%B8%9B%E0%B9%8A%E0%B8%AD%E0%B8%9B%E0%B8%9B%E0%B8%B9%E0%B8%A5%E0%B9%88%E0%B8%B2.htmlhttp://www.idolliving.com/th/%E0%B9%82%E0%B8%8B%E0%B8%9F%E0%B8%B2%E0%B9%80%E0%B8%9A%E0%B8%94-sofa-bed/57-%E0%B8%9B%E0%B9%8A%E0%B8%AD%E0%B8%9B%E0%B8%9B%E0%B8%B9%E0%B8%A5%E0%B9%88%E0%B8%B2.htmlhttp://www.idolliving.com/th/%E0%B9%82%E0%B8%8B%E0%B8%9F%E0%B8%B2%E0%B9%80%E0%B8%9A%E0%B8%94-sofa-bed/57-%E0%B8%9B%E0%B9%8A%E0%B8%AD%E0%B8%9B%E0%B8%9B%E0%B8%B9%E0%B8%A5%E0%B9%88%E0%B8%B2.html


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6. The PVCs Chair for the Executive

Figure 4.9 the PVCs Chair for the Executive

Brand: -

Model: -

Price: 2,400 Baht/ Chair

Piece: 1 Chair



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7. The PVCs Chair for the Manager

Figure 4.10 the PVCs Chair for the Manager

Brand: -

Model: -

Price: 1,500 Baht/ Chair

Piece: 4 Chairs, 4 x 1,500 = 6,000 Baht



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8. The PVCs Chair for the employee

Figure 4.11 the PVCs Chair for the employee

Brand: SKU

Model: NEON BK ODP000152213

Price: 950 Baht/ Chair

Piece: 5 Chairs, 5 x 950 = 4,750 Baht

Reference: (http://www.officedepot.co.th/ProductDetail.aspx?PID=ODP000152213)
http://www.officedepot.co.th/ProductDetail.aspx?PID=ODP000152213http://www.officedepot.co.th/ProductDetail.aspx?PID=ODP000152213http://www.officedepot.co.th/ProductDetail.aspx?PID=ODP000152213http://www.officedepot.co.th/ProductDetail.aspx?PID=ODP000152213


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9. MONITOR LCD EMACHINES

Figure 4.12MONITOR LCD

Brand: -

Model: E193HQVB

Price: 2,890 Baht/ LCD

Piece: 6 LCDs, 6 x 2,890 = 17,340 Baht

Reference:(http://www.bigitshop.com/online-shopping/Monitor-Lcd-Emachines-18.5-

E193HQVb.html)
http://www.bigitshop.com/online-shopping/Monitor-Lcd-Emachines-18.5-E193HQVb.htmlhttp://www.bigitshop.com/online-shopping/Monitor-Lcd-Emachines-18.5-E193HQVb.htmlhttp://www.bigitshop.com/online-shopping/Monitor-Lcd-Emachines-18.5-E193HQVb.htmlhttp://www.bigitshop.com/online-shopping/Monitor-Lcd-Emachines-18.5-E193HQVb.html


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10. PC ACER EMACHINES

Figure 4.13PC Acer Emachines

Brand: ACER

Model: ET1358-274G5000MG/9003

Price: 12,305 Baht/PC

Piece: 6 PCs, 6 x 12,305 = 73,830 Baht

Reference:

(http://www.bigitshop.com/online-shopping/PC-ACER-eMachines-ET1358-

274G5000MG/9003.html)
http://www.bigitshop.com/online-shopping/PC-ACER-eMachines-ET1358-274G5000MG/9003.htmlhttp://www.bigitshop.com/online-shopping/PC-ACER-eMachines-ET1358-274G5000MG/9003.htmlhttp://www.bigitshop.com/online-shopping/PC-ACER-eMachines-ET1358-274G5000MG/9003.htmlhttp://www.bigitshop.com/online-shopping/PC-ACER-eMachines-ET1358-274G5000MG/9003.htmlhttp://www.bigitshop.com/online-shopping/PC-ACER-eMachines-ET1358-274G5000MG/9003.htmlhttp://www.bigitshop.com/online-shopping/PC-ACER-eMachines-ET1358-274G5000MG/9003.html


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11. Air Conditioner in the first room (1stfloor)

Figure 4.14 Air Conditioner (1st

floor)

Brand: Mitsubishi

Model: MCF-SD24VD 21200 BTU

Price: 34,000 Baht/Air Conditioner

Piece: 1 Air Conditioner

Reference: (http://www.siammitsu.com/product-

MITSUBISHIMCFSD24VD%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%95%E0

%B8%B1%E0%B9%89%E0%B8%87%E0%B9%81%E0%B8%82%E0%B8%A7%E0%B8

%9921200%E0%B8%9A%E0%B8%B5%E0%B8%97%E0%B8%B5%E0%B8%A2%E0%B

8%B9-4943-35038-1.html)
http://www.siammitsu.com/product-MITSUBISHIMCFSD24VD%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%95%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B9%81%E0%B8%82%E0%B8%A7%E0%B8%9921200%E0%B8%9A%E0%B8%B5%E0%B8%97%E0%B8%B5%E0%B8%A2%E0%B8%B9-4943-35038-1.htmlhttp://www.siammitsu.com/product-MITSUBISHIMCFSD24VD%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%95%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B9%81%E0%B8%82%E0%B8%A7%E0%B8%9921200%E0%B8%9A%E0%B8%B5%E0%B8%97%E0%B8%B5%E0%B8%A2%E0%B8%B9-4943-35038-1.htmlhttp://www.siammitsu.com/product-MITSUBISHIMCFSD24VD%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%95%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B9%81%E0%B8%82%E0%B8%A7%E0%B8%9921200%E0%B8%9A%E0%B8%B5%E0%B8%97%E0%B8%B5%E0%B8%A2%E0%B8%B9-4943-35038-1.htmlhttp://www.siammitsu.com/product-MITSUBISHIMCFSD24VD%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%95%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B9%81%E0%B8%82%E0%B8%A7%E0%B8%9921200%E0%B8%9A%E0%B8%B5%E0%B8%97%E0%B8%B5%E0%B8%A2%E0%B8%B9-4943-35038-1.htmlhttp://www.siammitsu.com/product-MITSUBISHIMCFSD24VD%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%95%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B9%81%E0%B8%82%E0%B8%A7%E0%B8%9921200%E0%B8%9A%E0%B8%B5%E0%B8%97%E0%B8%B5%E0%B8%A2%E0%B8%B9-4943-35038-1.htmlhttp://www.siammitsu.com/product-MITSUBISHIMCFSD24VD%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%95%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B9%81%E0%B8%82%E0%B8%A7%E0%B8%9921200%E0%B8%9A%E0%B8%B5%E0%B8%97%E0%B8%B5%E0%B8%A2%E0%B8%B9-4943-35038-1.htmlhttp://www.siammitsu.com/product-MITSUBISHIMCFSD24VD%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%95%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B9%81%E0%B8%82%E0%B8%A7%E0%B8%9921200%E0%B8%9A%E0%B8%B5%E0%B8%97%E0%B8%B5%E0%B8%A2%E0%B8%B9-4943-35038-1.htmlhttp://www.siammitsu.com/product-MITSUBISHIMCFSD24VD%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%95%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B9%81%E0%B8%82%E0%B8%A7%E0%B8%9921200%E0%B8%9A%E0%B8%B5%E0%B8%97%E0%B8%B5%E0%B8%A2%E0%B8%B9-4943-35038-1.htmlhttp://www.siammitsu.com/product-MITSUBISHIMCFSD24VD%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%95%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B9%81%E0%B8%82%E0%B8%A7%E0%B8%9921200%E0%B8%9A%E0%B8%B5%E0%B8%97%E0%B8%B5%E0%B8%A2%E0%B8%B9-4943-35038-1.htmlhttp://www.siammitsu.com/product-MITSUBISHIMCFSD24VD%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%95%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B9%81%E0%B8%82%E0%B8%A7%E0%B8%9921200%E0%B8%9A%E0%B8%B5%E0%B8%97%E0%B8%B5%E0%B8%A2%E0%B8%B9-4943-35038-1.htmlhttp://www.siammitsu.com/product-MITSUBISHIMCFSD24VD%E0%B9%81%E0%B8%9A%E0%B8%9A%E0%B8%95%E0%B8%B1%E0%B9%89%E0%B8%87%E0%B9%81%E0%B8%82%E0%B8%A7%E0%B8%9921200%E0%B8%9A%E0%B8%B5%E0%B8%97%E0%B8%B5%E0%B8%A2%E0%B8%B9-4943-35038-1.html


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12. Air Conditioner in the upstairs room (2rd floor)

Figure 4.15 Air Conditioner (2rd floor)

Brand: MITSUBISHI (NEW MOVE EYE)

Model: MS-SFF13VC 13153 BTU

Price: 22,500 Baht/ Air Conditioner

Piece: 2 Air Conditioners, 2 x 22,500 = 45,000 Baht

Reference: (http://www.siammitsu.com/product-

MITSUBISHI(NEWMOVEEYE)MSSFF13VC13153BTU%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B9%83%E0%B8%AB%E0%B

8%A1%E0%B9%882011-4678-33086-1.html)
http://www.siammitsu.com/product-MITSUBISHI(NEWMOVEEYE)MSSFF13VC13153BTU%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B9%83%E0%B8%AB%E0%B8%A1%E0%B9%882011-4678-33086-1.htmlhttp://www.siammitsu.com/product-MITSUBISHI(NEWMOVEEYE)MSSFF13VC13153BTU%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B9%83%E0%B8%AB%E0%B8%A1%E0%B9%882011-4678-33086-1.htmlhttp://www.siammitsu.com/product-MITSUBISHI(NEWMOVEEYE)MSSFF13VC13153BTU%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B9%83%E0%B8%AB%E0%B8%A1%E0%B9%882011-4678-33086-1.htmlhttp://www.siammitsu.com/product-MITSUBISHI(NEWMOVEEYE)MSSFF13VC13153BTU%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B9%83%E0%B8%AB%E0%B8%A1%E0%B9%882011-4678-33086-1.htmlhttp://www.siammitsu.com/product-MITSUBISHI(NEWMOVEEYE)MSSFF13VC13153BTU%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B9%83%E0%B8%AB%E0%B8%A1%E0%B9%882011-4678-33086-1.htmlhttp://www.siammitsu.com/product-MITSUBISHI(NEWMOVEEYE)MSSFF13VC13153BTU%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B9%83%E0%B8%AB%E0%B8%A1%E0%B9%882011-4678-33086-1.htmlhttp://www.siammitsu.com/product-MITSUBISHI(NEWMOVEEYE)MSSFF13VC13153BTU%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B9%83%E0%B8%AB%E0%B8%A1%E0%B9%882011-4678-33086-1.htmlhttp://www.siammitsu.com/product-MITSUBISHI(NEWMOVEEYE)MSSFF13VC13153BTU%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B9%83%E0%B8%AB%E0%B8%A1%E0%B9%882011-4678-33086-1.htmlhttp://www.siammitsu.com/product-MITSUBISHI(NEWMOVEEYE)MSSFF13VC13153BTU%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B9%83%E0%B8%AB%E0%B8%A1%E0%B9%882011-4678-33086-1.htmlhttp://www.siammitsu.com/product-MITSUBISHI(NEWMOVEEYE)MSSFF13VC13153BTU%E0%B8%AA%E0%B8%B4%E0%B8%99%E0%B8%84%E0%B9%89%E0%B8%B2%E0%B9%83%E0%B8%AB%E0%B8%A1%E0%B9%882011-4678-33086-1.html


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13. Multifunction Inkjet Printer for the office

Figure 4.16 Multifunction Inkjet Printer

Brand: Brother

Model: -

Price: 9,990 Baht/ Printer

Piece: 1 Printer

Reference: (http://www.chkspec.com/item/Brother-MFC-790CW-)
http://www.chkspec.com/item/Brother-MFC-790CW-http://www.chkspec.com/item/Brother-MFC-790CW-http://www.chkspec.com/item/Brother-MFC-790CW-


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14. Telephone

Figure 4.17 Telephone

Brand: PANASONIC

Model: KX-TSC11MX

Price: 990 Baht/ Phone

Piece: 6 Phones, 6 x 990 = 5,940 Baht

Reference:

(http://www.sripiboon.com/product-th-98454-521471-

*+%E0%B9%82%E0%B8%97%E0%B8%A3%E0%B8%A8%E0%B8%B1%E0%B8%9E%

E0%B8%97%E0%B9%8C+*+Panasonic+%E0%B8%9E%E0%B8%B2%E0%B8%99%E0%

B8%B2%E0%B9%82%E0%B8%8B%E0%B8%99%E0%B8%B4%E0%B8%84+KX+TSC1

1MX.html)
http://www.sripiboon.com/product-th-98454-521471-*+%E0%B9%82%E0%B8%97%E0%B8%A3%E0%B8%A8%E0%B8%B1%E0%B8%9E%E0%B8%97%E0%B9%8C+*+Panasonic+%E0%B8%9E%E0%B8%B2%E0%B8%99%E0%B8%B2%E0%B9%82%E0%B8%8B%E0%B8%99%E0%B8%B4%E0%B8%84+KX+TSC11MX.htmlhttp://www.sripiboon.com/product-th-98454-521471-*+%E0%B9%82%E0%B8%97%E0%B8%A3%E0%B8%A8%E0%B8%B1%E0%B8%9E%E0%B8%97%E0%B9%8C+*+Panasonic+%E0%B8%9E%E0%B8%B2%E0%B8%99%E0%B8%B2%E0%B9%82%E0%B8%8B%E0%B8%99%E0%B8%B4%E0%B8%84+KX+TSC11MX.htmlhttp://www.sripiboon.com/product-th-98454-521471-*+%E0%B9%82%E0%B8%97%E0%B8%A3%E0%B8%A8%E0%B8%B1%E0%B8%9E%E0%B8%97%E0%B9%8C+*+Panasonic+%E0%B8%9E%E0%B8%B2%E0%B8%99%E0%B8%B2%E0%B9%82%E0%B8%8B%E0%B8%99%E0%B8%B4%E0%B8%84+KX+TSC11MX.htmlhttp://www.sripiboon.com/product-th-98454-521471-*+%E0%B9%82%E0%B8%97%E0%B8%A3%E0%B8%A8%E0%B8%B1%E0%B8%9E%E0%B8%97%E0%B9%8C+*+Panasonic+%E0%B8%9E%E0%B8%B2%E0%B8%99%E0%B8%B2%E0%B9%82%E0%B8%8B%E0%B8%99%E0%B8%B4%E0%B8%84+KX+TSC11MX.htmlhttp://www.sripiboon.com/product-th-98454-521471-*+%E0%B9%82%E0%B8%97%E0%B8%A3%E0%B8%A8%E0%B8%B1%E0%B8%9E%E0%B8%97%E0%B9%8C+*+Panasonic+%E0%B8%9E%E0%B8%B2%E0%B8%99%E0%B8%B2%E0%B9%82%E0%B8%8B%E0%B8%99%E0%B8%B4%E0%B8%84+KX+TSC11MX.htmlhttp://www.sripiboon.com/product-th-98454-521471-*+%E0%B9%82%E0%B8%97%E0%B8%A3%E0%B8

Documents

Project Feasibility and Evaluation Seat'9 Sec2 Ch1-9