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Project Fease( 2009/summer) Aj. chaiyawat Thongintr
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Pizza CafPizza CafPizza CafPizza Cafeeee'''' Ta Torn YornTa Torn YornTa Torn YornTa Torn Yorn
Pizza Café Ta Torn Yorn
2010
[Miss.Sutasinee Suwarapattanaporn ]
ID: 5031205505 Tourism Management Project feasibility study and evaluation
b
Preface
This report is Project Feasibility Subject. This report is part of third semester
(summer) the course code is 1203302. I spend time one month for to do this project. I
find out the information and analysis the information by myself. I collect the
information every time, which I can to do this. In this course, that I think successful and
I can practice myself about responsibility and develop skill to continuous. This Business
project feasibility conducted from Pizza café to perform the small and medium-business
enterprises for proposes by use in operation system and find For the report of project tell
information that investor should be know about operator in business of furniture
category as well as introduction, industry profile, market feasibility study, technical
feasibility study, financial analysis, and summary of project. This report tell about
problem analysis and resolvable include of recommendations benefit for investors to
invest. Pizza café hope to this business project can be build confidence and create better
profit return for the investor.
c
Executive Summary
Description of Business
Ta Torn Yorn Pizza is the pizza café. Ta Torn Yorn Pizza is pizza restaurant.
Customers can relax with good atmosphere and tasty food and one of my services is
delivery pizza around Phitsanuloke not more than 8 kilo. In the morning, I serve
breakfast, sandwich and beverages for customers. So they can order breakfast for going
work or they can stay at café for eat in the morning. In the afternoon: pizza, appetizers,
ice cream, bakery and beverages is the main menu. I provide set of menu for customers.
In evening, I provide cocktail bar and acoustic song. In occasionally I also provide a
special drink for each season. My pizza café is the first restaurant at Public Chomnan
River. Ta Torn Yurn Pizza mix is between cocktail bar and pizza restaurant. My kitchen
is the container, and the container can not move. As well as I provide delivery service.
The most important is I have Thai pizza style and classic style pizza that, I concern with
using herb ingredients. I open between 7.00 – 10.00, 11.30 – 00.00 am.
For other pizza restaurant, they not only not fast, but also have a basic food.
While Ta Torn Yorn Pizza menu has much more than other pizza such as cocktail bar,
breakfast, afternoon and lunch. So Ta Torn Yorn Pizza suitable for meeting and having
a party. Moreover, when customers are exhausted from work they can come here for
relax. My café locate at Public Chomnan River, Phitsanulok Province in front of high
school, telephone organization (TOT) and post office.
Pizza cafe Ta- Torn-Yorn creates a friendly and pleasant environment for
customers in a well-designed and productive environment in which people can work
happily. I focus to the look and taste of pizza as well as to high-quality ingredients. I
look to provide the best possible value to our customers who desire great tasting pizza
and to provide customers with the satisfaction of receiving a great value, both tangibly
and intangibly.
I will also create and nurture a healthy, creative, respectful, and fun working
environment, in which our employees are fairly compensated and encouraged to respect
the customer and the quality of the product to produce. I give fair price to consumer
and give fair salary to employee, including to fairly compensating owners and investors
for their investment and risk.
d
Table of Contents
Preface............................................................................................................................... b
Executive Summary ........................................................................................................ c
Description of Business ................................................................................................... c
Table of picture ................................................................................................................. e
Chapter 1 ........................................................................................................................... 1
Introduction ................................................................................................................... 1
Background and Significance of the project ............................................................. 1
Project Objective ............................................................................................................... 2
Expectation ................................................................................................................... 2
Chapter 2 ........................................................................................................................... 4
Industry profile.............................................................................................................. 4
Nature of industry ..................................................................................................... 4
Situation of Industry ......................................................................................................... 6
Product/service .................................................................................................................. 8
Vision .............................................................................................................................. 10
Mission ........................................................................................................................ 10
Strategy ........................................................................................................................... 11
Chapter 3 ....................................................................................................................... 13
Market Feasibility Study ............................................................................................. 13
Pizza and Politics....................................................................................................... 13
Competitor Analysis ....................................................................................................... 17
Customer Analysis .......................................................................................................... 17
Competitive Analysis ...................................................................................................... 19
STP Analysis ................................................................................................................... 20
Market Segmentation ...................................................................................................... 20
Marketing Mix Strategy .................................................................................................. 21
Sale Forecast/Profit Estimation....................................................................................... 30
Sale Forecast ................................................................................................................... 30
Sales Forecast/Profit Estimation ..................................................................................... 32
Marketing Expenses (Sales Incentive) ........................................................................... 42
Conclusion .................................................................................................................. 44
Chapter 3 ..................................................................................................................... 44
Market Analysis .......................................................................................................... 44
General Environment Analysis (PEST)...................................................................... 44
Competition Analysis (3C Analysis) .......................................................................... 44
Competitor Analysis ....................................................................................................... 44
Customer Analysis .......................................................................................................... 45
Chapter 4: Technical Feasibility Study ........................................................................... 46
Machine Tools/ Equipment ............................................................................................. 50
Location .......................................................................................................................... 52
Facility Layout ............................................................................................................ 53
Map of pizza café .................................................................................................... 54
Facility Management .................................................................................................. 55
Cost of investment .......................................................................................................... 57
Pre cost of investment ..................................................................................................... 57
- Furniture ................................................................................................................... 57
e
- Electronic equipment ............................................................................................ 59
The product in pizza café ................................................................................................ 61
Depreciation .................................................................................................................... 70
Investment cost ............................................................................................................... 73
Income of glow and pizza café ................................................................................... 74
Direct labor cost ...................................................................................................... 76
Overhead ..................................................................................................................... 76
Management Analysis ................................................................................................. 76
Chapter 4 ......................................................................................................................... 77
Conclusion ...................................................................................................................... 77
Chapter 5 ......................................................................................................................... 78
Financial Analysis ........................................................................................................... 78
Profit/Loss Statement ...................................................................................................... 78
Cash Flow ....................................................................................................................... 94
Balance sheet ................................................................................................................ 107
All financial Statement ................................................................................................. 113
Financial analysis ...................................................................................................... 113
Profitability Ratio.......................................................................................................... 115
Profit margin ............................................................................................................. 115
Return on asset (ROA) .................................................................................................. 115
Return on investment .................................................................................................... 116
Asset turnover ........................................................................................................... 116
Debt ratio .................................................................................................................. 117
Time interest earn ......................................................................................................... 117
Conclusion .................................................................................................................... 117
Chapter7 ........................................................................................................................ 118
Conclusion .................................................................................................................... 118
Reference: ..................................................................................................................... 122
Table of picture
Figure 1company ............................................................................................................ 17
Figure 2 customer ........................................................................................................... 18
Figure 3: pie chart ........................................................................................................... 21
Figure 4: picture types of pizza ....................................................................................... 23
Figure 5: spaghetti........................................................................................................... 24
Figure 6: beverage and cocktail ...................................................................................... 26
Figure 7: ice-cream ......................................................................................................... 28
Figure 8: cake .................................................................................................................. 29
Figure 9: shop ................................................................................................................. 52
Figure 10: layout ............................................................................................................. 53
Figure 11: map ................................................................................................................ 54
Figure 12: chomnan river ................................................................................................ 54
Figure 13: machine ......................................................................................................... 55
Figure 14:furniture .......................................................................................................... 57
Figure 15: electronic equipment ..................................................................................... 59
f
Picture 1: pizza .................................................................................................................. 9
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Chapter 1
Introduction
Background and Significance of the project
The reason of why I choose to do the pizza café, because of nowadays the most
people interested western culture including the food style of western. I realize the new
flavor for Thai people and for foreigner tourist. My business emphasize the new flavor
and exotic for attractive the customer. My business is small business and low
investment, pizza café in car. My business can remove to everywhere, when I want to
move. My business has many product and service such as product salad bar, pizza,
bakery and beverage. I want to open a small pizza business, because of there are three
possible outcomes, resounding success, minimal success or failure. Help maximize
your chances for success. Find a suitable location for a pizza business using
demographics, and other valuable information Avoid the most common pitfall. I want to
develop new recipes that will become my license. That means I think of all possible
consequences of any action I take and through organization of effort, move forward as
quickly and effectively as possible. To start and organize any restaurant business and
get the most from my efforts I must set goals. My targets are students, workers, and
foreigner or foreigner tourist.
Our business will be making in municipal of Phitsanulok province.
Year Men Women Total
2550 414,311 427,372 841,683
2551 415,106 428,889 843,995
2552 415,593 429,968 845,561
The number of population is evidence of civilian register is in the municipal
limits only. It still has some people come to investment, work, student and tourist that
come in Phitsanulokin each day. The population in this group is uncertainty (the hide
population), that is the people who have come to use many service within municipal
city Phitsanulok limits. So, they are another one that important for growing of the
population and city.
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Project Objective
The project Pizza Café business has required knowledge and objective as follow
1. For study in the real situation and analysis situation.
2. For analyze to set the goal and management of project.
3. For analyze competitor of the business in real situation.
4. For study return and risk of project.
Expectation
Expectations of the project Pizza Café business are the way that conduct to the objective
and made the business accomplish.
1. Can analysis situation and meet the way to solve the problem.
2. Can accomplish the goal and effective management of the project.
3. Can generate modern Pizza Café that have unique different from competitor.
4. Can generate income and achieve sale forecast or more.
5. Can increase income in my business continuously.
The benefit from project after accomplish from set and learn process of the project, and
it lead you to understand every step to make the project in the real life.
1. Can evaluate and identify the meaning of the Project Feasibility.
2. Have more skill and efficiency to do the project in the real situation.
3. Have more ability to solve the problem when situation change.
4. Have channel differentiation.
3
Time frame
No
Time
Activity
1
2 days
-Meeting discussion for choose the business that we
want to do.
2
1 week
- Planning the operation of business.
3
1 week
- Survey the market of pizza.
- Choose the target market of customer.
4
1 week
-Set the budget of the pizza café
5
2 weeks
-Survey of the location near the target market and buy
the building.
6
2 weeks
-Design and decorate the building
7
1 week
-Buy material and equipment.
8
2 weeks
-Set up the electronic and equipment
9
1 week
-Advertising and promote our business.
Activities
- Meeting with your friends or family.
- Celebration of birthday and congratulations.
- Marriage of anniversary.
- Meeting with your girlfriend or boyfriend
4
Chapter 2
Industry profile
Nature of industry
Pizza’s history
Pizza was considered a peasant's meal in Italy for centuries. Modern Pizza is believed
to have been invented to Raffaele Esposito a baker in Napes aski (Napoli), in the
Campania region of Italy.
According to published reports, in 1889 Esposito of Pizzeria di Pietro (now called
Pizzeria Brandi) baked pizza especially for the visit of Italian King Umberto I and
Queen Margherita. One of these pizzas embellished the classic pizza alla marinara with
mozzarella and basil.
According to historians this pizza was said to be very patriotic and because it
"resembled the Italian flag" with its colors of green (basil), white (mozzarella), and red
(tomatoes), and was favored by the Queen.
This pizza was named Pizza Margherita after the Queen of is believed to be the origin of
the pizza we have today. Many believe it also establishes Naples as the pizza capitol of
the world. If you visit Europe you'll find that what we call a Cheese Pizza is commonly
referred to as a Marghertia Pizza.
In 1830 what is believed to be "the world's first true pizzeria," Antica Pizzeria Port'
Alba, opened. This pizzeria is still in business today at Via Port'Alba 18 in Naples!
The general consensus is that the most authentic pizza is Pizza Napoletana (Neapolitan
Pizza) made with fresh mozzarella, home-made sauce from fresh vine ripened tomatoes
and fresh herbs, and the artistry of the pizzaioli, the pizza makers.
Truly great pizza dough is made only with flour, natural yeast or brewers yeast, salt and
water. It must be kneaded by hand or mixers which do not cause the dough to overheat
and the dough must be punched down and shaped by hand.
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The Original Pizza Was Probably not Italian
Pizza is basically a meal prepared in a plate made of bread. This idea actually dates
back to the 16 century Greeks who eat flat round bread (plankutos) backed with an
assortment of toppings.
Tomatoes, which were originally thought to be a poisonous ornamental plant, came
from Italy to Mexico and from Peru to Spain.
True mozzarella is actually made from the milk of the water buffalo and was imported
from India in the 7th century. It was not widely available as a cheese product in
Southern Italy and Campania until the second half of the eighteenth century.
Pizza migrated to America with Italian immigrants in the latter half of the 19th century.
By the turn of the century, Italians had begun to open their own bakeries and were
selling groceries as well as pizza. Gennaro Lombardi opened the first true U.S. pizzeria
in 1905 in New York City at 53 1/3 Spring Street (Lombardi's is reopened today at 32
Spring Street).
But it wasn't until after World War II when returning GI's created a nationwide demand
for the pizza they had eaten and loved in Italy that pizza went public.
In the 1950's packaged pizzas to prepare at home from Chef Boyardee hit the market
and Pizza Hut, Shakes, and other mass production pizza parlors appeared greatly
expanding the market for pizza. Today, pizza is consistently within the top 3 foods
eaten by Americans and a staple of the American diet. Pizza consumption in the United
States is staggering. It's estimated that Americans eat approximately 150 acres of pizza
each day, or about 400 slices per second. The pizza industry is estimated to gross more
than $35 billion annually.
In 1960 the Vietnam war with the American military base in Thailand. It has brought
the culture of eating pizza with one but not as prevalent. Need to mesh the modern hotel
and only Italian restaurant. But at about 2513 BC Pizza Hut. Opening the first Thai
children younger generation is home parade through the city mesh. Today, eating pizza
is not difficult anymore. Just one phone ring within 15 minutes to send home slice
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Situation of Industry
Present
Today the pizza company or any fast-food is still famous and popular in teenager
and foreigner. Since the beginning to promote restaurant until now, my company want
to focus on student and worker near Chomnan River is first and make them is the center
to promote Ta Torn Yorn pizza café can attract customers both of Thai people and
foreigner.
Ta Torn Yorn identity atmosphere and design structure in the restaurant to
support within café for the customers enjoy and take time have a meal calmly and
private. And then my company is suitable for Thai people and foreigner. In the
integration is Thai herbs mix together with pizza. Such as spicy Tom Yum Kung, Pa-
neng , Kee-Mao seafood pizza.
My company set 3 size for the customer to select and tasty. In the raw material
to use in component in pizza is easy to find in Thai market thus Ta Torn Yorn pizza café
can set lower price than other company for attract the customers. My company will be
care about service and good taste, concern about every circumspect for make customers
satisfy in Ta Torn Yorn pizza café.
- In the present most of people knows about pizza and pizza distribution in the
world wide. My business is small and many competitors, such as pizza hut and
Pizza Company.
- Choice evaluation a consumer will have led the data that collects to keep come to
very is a category and analyze the merit , disadvantages , both of in comparison
character seeks the choice and the worthiness most , the making a decision chooses best
choice , assessment back , the assessor will know the merit , disadvantages , thereafter a
person will must decide to choose best choice in something , problem , often use the
experience in the past is standard , both of the experience of oneself and others
- Because of Pizza Hut be the franchise shop that has high Brand Image and in
pizza market , Pizza Hut be 1 number leader always there is a branch in the
foreign countries more than 90 worldwide countries has a prima facie case the
value more 4,700 dollars but in Thailand which , have a prima facie case market
value totals up 3,000 million, Pizza Hut have Market share stay 30% just which ,
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be born the cost has million 900 although high Brand Image and have the
outstanding about always innovation. But the location many brunches in
Bangkok and provincial a little more. The Pizza Company push , Market Mix a
side is price and promotion still don't attract a consumer although , now will
have doing , IMC side advertising such as ,leaflet distribution , advertise the way
, television by have glory be skilled at make offerings star model famous half-
caste comes to are presenter repeat pizza style eyes smack imitates which
originally from ,Pizza Hut never take an interest with , Presenter , no matter ,
besides still systematically , E-commerce at the website of Pizza Hut , directly
which will have serve order a pizza and give news all information about a
company for a consumer enhances , Brand Awareness of a pizza more and
more and selling important that make market pizza point grows up to go up
continuously be the administration is like delivery that have something ,
Guarantee the time in sending within 30 minute if exceed while fix take free ,
both of stagger but , although will have side addition. Promotion the some is
how much but .The Pizza Company as a result have Promotion at the power
more better such as using promotion BOGO , ( buy 1 1 in addition ) on March
of every year using policy 199 one baht prices using. Sport marketing in the
motorsports, BMW, in year 2006 Music Marketing for being Sponsor gives with
the list, Academy Fantasia using oval stump Zen that is that will in customer
group throws to mark type trace. Nat family then make , The Pizza Company ,
build , Brand Awareness get well visit moreover still have a consumer who have
Brand royalty as well with such then big problem that can not make , Pizza Hut ,
step come in 1 number in Thailand replaces the rival that has type strength the
Pizza Company get until seek something Differentiate get clearly in the feeling
of a consumer moreover filtration behavior eats a pizza of a consumer is
important that make circulation point of Pizza Hut change to come to 1 number
has of Thailand.
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Growth rate
Ta Torn Yorn pizza café is the same other fast-food companies but our company
can make difference style in testy in business. That has relatively high competitor
because it’s the process of the production is not complex and our company can design a
new menu for the customers every time. Then the integration is easy to find and use
budget is not high. It’s in the networking of restaurant has been financial for investment
and expand business by franchise or branch in another province in Thailand. However
each market has grown continuously. So our company might be safety customers by set
promotion and service standard make the customer satisfy. In another way our company
will be continuous to focus on marketing above the line advertising media, if other
customer knows brand and location of Ta Torn Yorn pizza café. Then pizza business
will be expanding automatically in the market.
Product/service
Ta Torn Yorn pizza café is a small restaurant and a new business to entry in the
market. The company try to promote Thai herb, Thai foods and intervene Thai culture
mix with Ta Torn Yorn pizza in Manu to attract the customers and identity own Manu.
The company wants to focus on teenagers, students, and foreigner the most around
Chomnan River. Thus Ta Torn Yorn pizza café maintain about component in foods and
want to make customer feel happy, when they tasty in special pizza of Ta Torn Yorn
pizza café.
My company design different style and different other company because other
company is the same tasty but Manu of Ta Torn Yorn pizza will be present different
tasty in pizza menu.
The component is pizza in my restaurant use raw material in Thai and support
Thai herbs, Thai foods into the market for the customers. It’s can make different idea
and attract many customers comes to Ta Torn Yorn pizza café.
In the future our company hopes to expand a new branch or franchise in Chiang
-Rai and promote a new branch in other province in Thailand. And then Ta Torn Yorn
pizza café emphasize in time and make the customers satisfy in service and tasty of a
special pizza.
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My business is pizza café, which difference with other pizza company, such as tasty
and location, including difference style my business style is Thai style.
because , in Thailand the food , fast food , type , Pizza , get come in hold a market in
Thailand 26 more year , in now , still have progress rate continuously , still be
regarded as don't be full , because , have a prima facie case the value million 3,000
just a baht , when , compare with the food , fast food , chicken kind that have a
prima facie case market value more 7,000 million a baht , and the behavior of a Thai
, turn to have a meal a kind , fast food , more and more , neither will in the group ,
high school education child , undergraduate , student , until reach working age adult
age since , 7-25 year , pizza shop must give the safety in the sense of the quality of
the food , the food that use in cooking must change checking ,The Food and Drug
Administration is (food project and a medicine) and have the saving heals ruby
crowd horse farm , protect disease occurrence .
Picture 1: pizza
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Recipe of pizza
360 wheat gram flours are salt half the teaspoon is 3 baking teaspoon powders are come
to oval crow dissolve already or 75 room gram temperatures 120 fresh milks are gram
in front a pizza choose add as you like it there is add go to tomato sauce , salt is the
pepper is the shrimp is sweet green chili is the ham is an onion slices the butter abrades
a cover in front crowd a crow swells out the way does , wheat flour adds a basin mixes ,
take the butter or come to oval crow that the mountain not a room adds down go to,
follow with salt , baking powder , sugar , milk , mix blend then massage , from that time
iron powder is round this powder uses a half, this powder formula can do a pizza 2
powder does nun edge take the nun has added straight the edge already the edge, take
window gang adds down go to add tomato sauce follows ,grade down thoroughly please
, heap the nun down go to plentiful when get the favors of a pizza has followed to want
already as a result , induce bake at 100 degree Celsius temperatures for 10-15 minute,
for 10 powders minute , OK. Already.
Vision
- In the future if I already to expand my business, I hope to expand in other province in
Thailand. A consumer who is influential buying behavior and use goods, psychological
factor composes the persuasion, acknowledgement, the belief and the attitude, the
personality and the idea of oneself.
Mission
- Pizza Café Ta Torn Yorn creates a friendly and pleasant environment for customers in
a well-designed and productive environment in which people can work happily. I focus
to the look and taste of pizza as well as to high-quality ingredients. I look to provide the
best possible value to my customers with the satisfaction of receiving a great value, both
tangibly and intangibly. My business is the first home-deliver of pizza in my hometown.
In the future I will also create idea for a nurture healthy, and concern about the
environment. The employees are respect and fairly for customer, including loyalty in the
business.
11
Pizza creates a friendly and pleasant atmosphere for customers in a well-designed and
productive environment in which people can work happily. We are sensitive to the look
and taste of good pizza as well as to high-quality ingredients. We look to provide the
best possible value to our customers who desire great tasting pizza and to provide
customers with the satisfaction of receiving a great value, both tangibly and
intangibly. Additionally, we are the first home-deliverer of pizzas in our area.
Our customers are our neighbors as we are residents of our market area. We will also
create and nurture a healthy, creative, respectful, and fun working environment, in
which our employees are fairly compensated and encouraged to respect the customer
and the quality of the product we produce. We seek fair and responsible profit, enough
to keep the company financially healthy for the long term and to fairly compensate
owners and investors for their investment and risk.
Strategy
- I use material from local area, because cheaper price and easy to find it.
- I use material from local area, because I get new material and fresh more than material
other area or far from my business located.
- My business set up at Public Park and many varieties of menus.
- If the customers order pizza the medium size, they can get salad bar free and if they
order pizza large size, they can get free bacon bread.
- pizza shop will must give social requirement , such as , the aims does the membership
card and shop pizza way for receive special discount , which , will the show think , shop
pizza way takes an interest with a customer who is a member of more and more.
Product & Service
I offer agriculture product to market for support the demand of fruit follow the trend of
popular that are increase in every year, and in the other hand that affect to decrease in
area for agriculture. For now will to put fruit to market that is Jujube (Jujube Fresh
Milk).
12
Vision
For make the product quality, must to has standard of product more than base
that customer ask and always to develop the product.
Mission
- Set standard more than market and do it.
Strategy of the company divides to corporate level, business level, and function level.
I decide to use strategies for will help the company to be as the vision of company by I
recognize the organic farming in farm for guarantee to quality of product for safety and
healthy. That makes motivation for market to ask for our product. Out of that strategy
we will to set stable standard in every time
For this business is sell all to wholesale that to be on time are very important there is in
I standard for make sure to wholesaler who need our product.
13
Chapter 3
Market Feasibility Study
General Environment Analysis (PEST)
PEST analysis is very important that an organization considers its environment
before beginning the marketing process. In fact, environmental analysis should be
continuous and feed all aspects of planning. The organization's marketing environment
is made up from: PEST analysis stands for "Political, Economic, Social, and
Technological analysis.
It is a part of the external analysis when doing market research and gives a certain
overview of the different macro environmental factors that the company has to take into
consideration. Political factors include areas such as tax policy, employment laws,
environmental regulations, trade restrictions and tariffs and political stability. The
economic factors are the economic growth, interest rates, exchange rates and inflation
rate. Social factors often look at the cultural aspects and include health consciousness,
population growth rate, age distribution, career attitudes and emphasis on safety. The
technological factors also include ecological and environmental aspects and can
determine the barriers to entry, minimum efficient production level and influence
outsourcing decisions. It looks at elements such as R&D activity, automation,
technology incentives and the rate of technological change.
- Political
Pizza and Politics
"Pizza and Politics" are open events, primarily targeted for students, to engage in a free-
flowing discussion led by an expert, professor, or political/media figure on an important
issue. Pizza is provided, the event is very informal, and the location is almost always at
a venue away from the IOP such as a dorm common room or other space up in the Yard.
Registration of business
Individual- It has one owner, several owners or partnership not registration.
− Enterprise of individual pizza café business not registration commerce.
− Classify by corporate, limited company, partnership, common partnership.
− Enterprise must registration following commercial law.
14
Location for registration
− Request for registration at Department of Business Development in Phitsanulok.
Admission
1. Partnership
− Partner not more than 3 persons 1,000 bath
− Partner more than 3 persons paid for add per person 200 bath
2. Limited company
− Registration for memorandum of association 500-25,000 bath
− Registration for organization 5,000-25,000 bath
Income Tax
Individual
Request identity personal pay tax card for Revenue Department in the area, that the
location of the establishment.
− Must refer form of list of personal income tax annual year or semi year
(income tax 90and 94).
− If you have income more than 1,200,000 per year, must refer value at tax
following VAT. 30
Corporation
Request identity personal pay tax card for Revenue Department in the area, that the
location of the establishment.
− Must refer personal income tax annual year and half year (personal income tax
50and 51)
− If you have income more than 1,200,000 per year, must refer value at tax
following VAT. 30
- Economy
It remains difficult to predict the total revenue potential owned a pizza franchise.
Each franchise sector faces challenges at the moment, waving to the economy and
sales should decrease by the Board in 2009. Cost control, efficiency of management
and commodity prices fall to help offset declining sales of the fall in the economy.
15
According to research by direct vote, pizza franchises that can improve your quality
service and offer consumers true will be those who enjoy the positive results in
2009.
- Social
The socio-cultural environment encapsulates demand and tastes, which vary with
fashion and disposable income, and general changes, can again provide both
opportunities and threats for particular companies (Thompson, 2002; Pearce and
Robinson, 2005). Over-time most products change from being a novelty to a situation of
market saturation, and as this happens pricing and promotion strategies have to change.
Similarly, some products and services will sell around the world with little variation, but
these are relatively unusual. Organizations should be aware of demographics changes as
the structure of the population by ages, affluence, regions, numbers working and so on
can have an important bearing on demand as a whole and on demand for particular
products and services. Threats to existing products might be increasing: opportunities
for differentiation and market segmentation might be emerging.
tell that a pillar in running a business for shows the responsibility that social must
consider 3 pillar type bases that is 1) Products that is products production that doesn't be
poisonous to are harmful a consumer and the social in the price , and 2) Process fair
worth have the process produces the safety zone and work inventor and not safe with the
diligent person and don't liberate are born the pollution , be bad the producer by oneself
include the environment with , the raw material that use must miss from a place where
destroys the environment , and something digest can crumble , do not be the
responsibility both of environment in now and 3) People futures that are using labor
fairly , there have labor good standards , and have Hello! with regard to be appropriate ,
the trend of , CSR , just begin highly popular not long ago stock of Thailand exchange
all right stand business institute for the social , (Corporate Social Responsibility
Institute , upward see and protect social problem and the environment but [ T letter ] ,
might happen from running a business of the self , and seem way marketing tool of a
company in something public organization relations of oneself more than , though , ,
CSR , will happen get must have the cooperation of the labor , consumer , and the
community , by must consider the sound of a consumer , in the foreign countries , will
16
regard important power will to cause , CSR , get permanently , network businessman
chairman for the social and the environment ,
- Environment
The idea about the environment permanence or, the responsibility builds the social,
at apply in the administration of a company on each day. Give a chance at equally
old everybody officer, an officer will have had the right to works in the environment
at without, threat, menace sexual, or The other , have no officer physical penalty ,
use the practice according to law the labor. The way work safety zone environment
and good build the health, request an officer follows side safety regulation, and
know the way protects oneself and the colleague. The measures of palace pertaining
to reduction using plastic bag, or, garbage other reduction in the food shop or,
selling point.
- Technology
Technology is widely recognised by various literatures on strategic management
(Capron and Glazer, 1987; Johnson and Scholes, 1993; Jan, 2002), as part of the
organization and the industry part of the model as it is used for the creation of
competitive advantage. However, technology external to the industry can also be
captures and used, and this again can be influenced by government support and
encouragement. Technological breakthroughs can create new industries which might
prove a threat to existing organizations whose products or services might be rendered
redundant, and those firms which might be affected in this way should be alert to the
possibility. Equally, new technology could provide a useful input, in both
manufacturing and service industries, but in turn its purchase will require funding and
possibly employee training before it can be used.
Competition Analysis (3C Analysis)
17
Competitor Analysis
For the plan increases the number of branches abundantly a pizza, to be continued
concern about emphasize in provincial more and more. That’s depend on the
latency’s of the location and the area that come and opening of new mall, now
abundantly a pizza has 203 branch amounts, suppose end of this year has will about
208 a branch, from the end of year last have about 198 a branch, which, this year
open a little new branch last year more that open very arrive at 28 a branch, because
suppose next year economy situation will generally should improve.
Customer Analysis
Company The Pizza Company
Product Pizzas, Pastas, Baked rice, Appetizers, Ice-Cream, Beverage
Price 10 – 550 baht.
Features High quality
Packaging Plastic, Paper bag,Box
Advertising
Sales
Leaflet
Distribution Phone, Order, Specialty, Store
Figure 1company
18
Figure 2 customer
Consume the food , consuming ratio , consume a pizza , 9.46% , the fried chicken is
9.22% , and consume scurry lay , 8.66% , by male student consumes the fried
chicken most thinks to are 9.60% , student female part consumes a pizza most thinks
to are , 9.61% , from way marketing factor meets that , a student takes an interest
products side , about the smack , variety , and the clean , price side , choose
consume at valuable correspond the quality of the food , place side , be convenient
travel , and shop decoration modernly , way side something will sell , be a side that
a student gives precedence specially , be , must have serve send arrive at a house ,
and have the network that cover , push marketing side , important most , be good
serve , fastness , and way television advertisement .
Advantage:
1. We use materials from local area, because price is not expensive and easy to
find.
2. Because of our materials are easy to find, so it’s always fresh.
3. My business set up around the Public Chomnan River, so we can delivery fast
more than other restaurant.
4. Our menus are variety and we open between 7.00 – 10.00, 11.30 – 00.00 a.m.
Pizza 9.46%
Frendfried
8.66%
Chicken
9.22%
19
5. The environment in my café is friendly, because most of customers are teenager
and employee is still in teenager too.
6. The customer can have a party in my café and can relax, because my café is an
open air restaurant (pizza container) and especially we have a cocktail bar.
7. My business also concern with environment by using recycle package (green
box).
Disadvantage:
1. My business stills not famous in local area.
2. The customer may not be familiar with new flavors, because some people may
adhere to Pizza Company flavor.
Competitive Analysis
The strength of the Ta Torn Yorn Pizza Café concept is its stress on opening
freestanding units, which offers immediate visibility and credibility to the consumer.
Despite their adequate funding, rapid growth, and free-standing store concept, they
are vulnerable to the competition food quality. The menu items and prices listed are
nearly identical to ours, but the portions are smaller. This enables us to qualify more
potential, which enable faster development. One of the most important factors in
establishing a company as a leader in any new industry is developing brand name
and brand identity among potential customers. While it is not impossible to use an
unfamiliar brand name, establishing the brand name and linking it to the product
identity takes a significant amount of marketing funds. Companies that have been
able to use a brand name to automatically link them to the target market.
20
STP Analysis
Market Segmentation
Those residents of neighboring communities of Freedom, including Oneida,
Sniderville, and Center Valley are included in the Market Segmentation. Only those
residents of Freedom are included in the delivery, as delivery radius is limited to a
5-mile radius in the Town of Freedom. An estimated 53% of Freedom residents live
within the Sanitary District, or within this 5-mile radius.
Target Market Segment Strategy
Including Freedom and its surrounding areas, no pizza establishments exist. In the
Town is of Freedom one to two restaurants serve pizza, but not as a primary menu
item. These pizza outlets are in taverns which are not conducive to family-type
atmosphere. No eating establishments in the Freedom area provide home-delivery
service.
Market Analysis
2004 2005 2006 2007 2008
Potential
Customers Growth CAGR
Dine-In or
Take-Out 7% 13,860 14,830 15,868 16,979 18,168 7.00%
Delivery 7% 5,000 5,350 5,725 6,126 6,555 7.00%
Total 7.00% 18,860 20,180 21,593 23,105 24,723 7.00%
21
Market Analysis (Pie)
Figure 3: pie chart
Marketing Mix Strategy
Pizza Ta Torn Yorn is provided at the beginning of this proposal along with an analysis
of the fast food industry. Current trends in demographics and eating habits are included.
A SWOT analysis has been done to identify Pizza’s strengths, weaknesses,
opportunities, and threats so that these factors can be taken into consideration in
deciding whether or not to launch the new pizza We will target the X and Y
Generations, which is the fastest growing segment in America. This segment has been
successfully targeted.
Price
The consumer could buy a small pizza for the same price, however when sales slowed
down encouraged most pizza consumers the product attained neither the expected sales
volume nor the profitability levels that.
Pricing
Normally, the pricing of pizza depend on the size of pizza and topping.
22
The pricing of our beverage are from 49 baht.
The pricing of pasta and spaghetti are from 49 baht.
The pricing of ice-cream are 25 from baht.
The pricing of cake are 39/49 from baht.
Place
My location is staying at Public Chomnan River Phitsanulok. Public Chomnan River is
public park, it’s has many people because they’re exercise, go for a walk and aerobic
dance. Place includes physical distribution, storage, inventory management, and
channel selection. The most of pizza restaurants are small spaces,
especially behind the counter in the food preparation area. These areas are
designed for efficiency equipment is placed close together to cut down on
wasted movement and energy. It was difficult for the restaurants to find room for the
new pizza ovens and the ingredients for the new pizza. They had to update their supplies
Pan & Thin
Crispy
Extreme
Pizza
Extra Cheesy
Sausage Bites Pizza
M 159.- M 329.- M 329.-
L 249.- L 429.- L 429.-
Pan & Thin Crispy Extreme Pizza Extra Cheesy
Sausage Bites Pizza L 149.- L 289.- L 289.-
M 99.- M 199.- M 199.-
PizzaPizzaPizzaPizza ClassicClassicClassicClassic ToppingsToppingsToppingsToppings
PizzaPizzaPizzaPizza Thai Thai Thai Thai stylestylestylestyle ToppiToppiToppiToppi
23
inventory and streamline their delivery system to ensure that pizza dough and other
ingredients were shipped to the stores as effective. Employees were trained in the use of
the new pizza ovens, in pizza preparation, and pizza sales, with the goal of maintaining
the usual high standards of customer service.
Product
Product includes research, product development, packaging and branding. The
packaging was a standard pizza box. The box protected the pizza, established the pizza
look for the consumer, and fit the product mix very well. Product research provides the
technology to make pizza quickly. This led to the development of new pizza ovens and
to the recipe for the product itself. Consumer research provided positive. Research also
indicated that this new product would require a shift in consumer’s perceptions of the
restaurant. The company felt that it could deal with these concerns in the promotion.
Pizza
Figure 4: picture types of pizza
Hawaiian
Sliced ham, sliced bacon, Pineapple, Shredded
ham.
Kua- King pizza
pork, makrod leaves, Chili beef, Lemon grass
Italian Sausage
Pepperoni, Mushroom, Onion, Tomato, Italian
sausage.
Eggs Pizza
Slice Bacon, Sausage, Vegetable
24
Spicy Tum Yum Kung
Prawn, Mushroom, Squid, Chili paste.
Kee – Mao Seafood Pizza
Makrod leaves, Capsicum, Mixed seafood, crab
stick
Chicken Trio
Mushroom, Roasted chicken, Garlic butter
chicken, BBQ chicken, Red and green chili.
Pa- neng Pizza
Pork, Ting mine, Basil leaves, Makrod leaves,
Chili Beef
Spaghetti & Pasta
Figure 5: spaghetti
Green Curry Chicken Spaghetti
Chicken, Crisp Eggplants, Ting mine
Pesto Tuna Spaghetti
Cream Cheese, Tuna, Okm Vegetables, Pepper
25
North Spaghetti
Sai Ouw, Numb peck num
Lab Kai Spaghetti
Chicken, Roasted Rice
Kee – Mao Pasta
Makrod leaves, Chicken, eggs
Tomato Pasta
Tomato, Pork, corn
North Pasta
Shrimps, Numb Peak Oong
Prew Warn Seafood Pasta
Sauce Prew Warn, Seafood
Appetizers
Sandwich Chicken
Sandwich charcoal grilled chicken sauce
fermentation
Tuna Sandwich
26
Hot Dog
Hamburger
Fruit Salad
Sautéed Crystal Prawns In Salad Sauce
Garlic Bread
Sandwich Lover collection
l
Breadsticks
Cheesy Bread or Breadsticks with Marinara or
Garlic Sauce.
Beverage
Figure 6: beverage and cocktail
Wine Cocktail
Mock tail
27
Lemon Cocktail
Chocolate Cocktail
Blue Hawaii Cocktail
special valentine's day cocktail
Glamorous Pink Cocktail
Halloween Cocktail
28
Ice – cream
Figure 7: ice-cream
29
Bakery
Figure 8: cake
Raspberry Paradise
Cheese Cake
Blueberry Pie
Croissants
Cookie Chocolate
White Chocolate
Strawberry Honey Roll Cake( special
Valentine’s Day only)
Butter Cake
30
Promotion
The promotion consists of advertising, sales promotion, and publicity. Business has
magazines, television news reports, and newspaper articles. The opportunity is to
explain the reasoning behind the menu addition and to reassure their customers.
The sales promotion efforts included free samples, lunch parties, and store banners.
A coupon will be available to customers, and the coupon will be 10% discount for
anyone who brings the coupon to the café (the coupon can use just only one time).
Intermittent newspaper advertisement will continue throughout the year to promote
upcoming event. Additionally, family-oriented event will be hosted by Pizza café Ta-
Torn-Yorn to attract customers such as birthday parties, and prize giveaways. Pizza café
Ta-Torn-Yorn will also sponsor a local Little League soccer team to publicize the
restaurant within the community events. We also have a stamp for customer who comes
to eat to correct and bring the stamp to exchange with our gift. And every year in open
date we have a party at our café name is “Ta-Torn-Yorn”. In the party we celebrate
Café‘s Birthday, have eating pizza competition and the party at night.
Sale Forecast/Profit Estimation
Sale Forecast
My sales forecast assumes a modest change in annual costs to accommodate new
entry into the market. I am expecting to increase sales modestly over the next year,
which is a respectable growth rate. The growth forecast is assumed given this is a new
product for the area using new channels of availability. I am not projecting significant
change in the product line, or in the proportion between different lines.
I am predicting an average of 36 pizzas sold each week night (Monday –
Friday). On the weekend (Saturday – Sunday), I am estimating 5 pizzas are sold each
day. Of those pizzas ordered, I am expecting approximately 1/3 to be dined – in
customers. Those customers dining in will most likely order drinks and/or cocktail (on
average 4 for each family). Additionally, I am estimating that approximately one-third
of the pizza orders will be accompanied by an order for breadsticks.
31
32
Sales Forecast/Profit Estim
ation
Year 1
Forecast
sale
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Pizza
500
0
100
%
144
125
100
450
200
150
450
600
650
350
525
600
4,344
Classic
style
-
Size M
-
Pan/Thin
159
12% 17
15
12
54
24
18
54
72
78
42
63
72
521
Sale
PC/M
/T
2,743
2,385 1,908 8,586
3,816 2,862 8,586
11,44
8
12,40
2
6,678 10,01
7
11,44
8
82,879
Extrem
e 329
6%
9
8
6
27
12
9
27
36
39
21
32
36
261
Sale
PC/M
/E
2,838
2,468 1,974 8,883
3,948 2,961 8,883
11,84
4
12,83
1
6,909 10,36
4
11,84
4
85,746
Ex/Cheese/
Sau
329
6%
9
8
6
27
12
9
27
36
39
21
32
36
261
Sale
PC/M
/S
2,838
2,468 1,974 8,883
3,948 2,961 8,883
11,84
4
12,83
1
6,909 10,36
4
11,84
4
85,746
Size L
-
Pan/Thin
249
9%
13
11
9
41
18
14
41
54
59
32
47
54
391
Sale
PC/L/T
3,221
2,801 2,241 10,08
5
4,482 3,362 10,08
5
13,44
6
14,56
7
7,844 11,76
5
13,44
6
97,343
Extrem
e 429
3%
4
4
3
14
6
5
14
18
20
11
16
18
130
Sale
PC/L/E
1,850
1,609 1,287 5,792
2,574 1,931 5,792
7,722
8,366
4,505 6,757
7,722
55,904
Ex/Cheese/
429
3%
4
4
3
14
6
5
14
18
20
11
16
18
130
33
Sau
Sale PC/L/S
1,850
1,609 1,287 5,792
2,574 1,931 5,792
7,722
8,366
4,505 6,757
7,722
55,904
Sale Total
C
15,340
13,33
9
10,67
1
48,02
0
21,34
2
16,00
7
48,02
0
64,02
6
69,36
2
37,34
9
56,02
3
64,02
6
463,522
Thai style
-
Size M
-
Pan/Thin
99
14% 20
18
14
63
28
21
63
84
91
49
74
84
608
Sale
PT/M
/T
1,992
1,733 1,386 6,237
2,772 2,079 6,237
8,316
9,009
4,851 7,277
8,316
60,204
Extrem
e 199
10% 14
13
10
45
20
15
45
60
65
35
53
60
434
Sale
PT/M
/E
2,861
2,488 1,990 8,955
3,980 2,985 8,955
11,94
0
12,93
5
6,965 10,44
8
11,94
0
86,441
Ex/Cheese/
Sau
199
10% 14
13
10
45
20
15
45
60
65
35
53
60
434
Sale
PT/M
/S
2,861
2,488 1,990 8,955
3,980 2,985 8,955
11,94
0
12,93
5
6,965 10,44
8
11,94
0
86,441
Size L
-
Pan/Thin
149
13% 19
16
13
59
26
20
59
78
85
46
68
78
565
Sale PT/L/T
2,784
2,421 1,937 8,717
3,874 2,906 8,717
11,62
2
12,59
1
6,780 10,16
9
11,62
2
84,138
Extrem
e 289
7%
10
9
7
32
14
11
32
42
46
25
37
42
304
Sale PT/L/E
2,908
2,529 2,023 9,104
4,046 3,035 9,104
12,13
8
13,15
0
7,081 10,62
1
12,13
8
87,874
Ex/Cheese/
Sau
289
7%
10
9
7
32
14
11
32
42
46
25
37
42
304
Sale PT/L/S
2,908
2,529 2,023 9,104
4,046 3,035 9,104
12,13
8
13,15
0
7,081 10,62
1
12,13
8
87,874
Sale Total T
16,314
14,18
6
11,34
9
51,07
1
22,69
8
17,02
4
51,07
1
68,09
4
73,76
9
39,72
2
59,58
2
68,09
4
492,972
Pizza
31,654
27,52
22,02
99,09
44,04
33,03
99,09
132,1
143,1
77,07
115,6
132,1
956,494
34
5
0
0
0
0
0
20
30
0
05
20
Spaghetti
500
14
25
20
45
20
15
45
60
65
35
53
60
457
Spaghetti
49
704.37
5
1225
980
2205
980
735
2205
2940
3185
1715
2572.
5
2940
22,387
Beverage/C
450
13
23
18
41
18
14
41
54
59
32
47
54
411
Beverage
49
633.93
75
1102.
5
882
1984.
5
882
661.5 1984.
5
2646
2866.
5
1543.
5
2315.
25
2646
20,148
Ice-cream
470
14
24
19
42
19
14
42
56
61
33
49
56
429
Ice-cream
25
337.81
25
587.5 470
1057.
5
470
352.5 1057.
5
1410
1527.
5
822.5 1233.
75
1410
10,737
Cake
-
Size M
700
20
35
28
63
28
21
63
84
91
49
74
84
640
Sale CM
39
784.87
5
1365
1092
2457
1092
819
2457
3276
3549
1911
2866.
5
3276
24,945
Size L
600
17
30
24
54
24
18
54
72
78
42
63
72
548
Sale CL
49
845.25
1470
1176
2646
1176
882
2646
3528
3822
2058
3087
3528
26,864
Cake
1630.1
25
2835
2268
5103
2268
1701
5103
6804
7371
3969
5953.
5
6804
51,810
Total sale
34,960
33,27
5
26,62
0
109,4
40
48,64
0
36,48
0
109,4
40
145,9
20
158,0
80
85,12
0
127,6
80
145,9
20
1,061,5
75
35
Years 2
Forecast
sale
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Pizza
8000
100
%
920
400
320
720
320
240
720
960
1,040
560
840
960
8,000
Classic
style
-
Size M
-
Pan&Thi
n
15
9
12%
110
48
38
86
38
29
86
115
125
67
101
115
960
Sale
PC/M
/T
17,55
4
7,632
6,106
13,73
8
6,106
4,579
13,73
8
18,31
7
19,84
3
10,68
5
16,02
7
18,31
7
152,64
0
Extrem
e 32
9
6%
55
24
19
43
19
14
43
58
62
34
50
58
480
Sale
PC/M
/E
18,16
1
7,896
6,317
14,21
3
6,317
4,738
14,21
3
18,95
0
20,53
0
11,05
4
16,58
2
18,95
0
157,92
0
Ex/Chees
e/Sau
32
9
6%
55
24
19
43
19
14
43
58
62
34
50
58
480
Sale
PC/M
/S
18,16
1
7,896
6,317
14,21
3
6,317
4,738
14,21
3
18,95
0
20,53
0
11,05
4
16,58
2
18,95
0
157,92
0
Size L
-
Pan&Thi
24
9%
36
n
9
83
36
29
65
29
22
65
86
94
50
76
86
720
Sale
PC/L/T
20,61
7
8,964
7,171
16,13
5
7,171
5,378
16,13
5
21,51
4
23,30
6
12,55
0
18,82
4
21,51
4
179,28
0
Extrem
e 42
9
3%
28
12
10
22
10
7
22
29
31
17
25
29
240
Sale
PC/L/E
11,84
0
5,148
4,118
9,266
4,118
3,089
9,266
12,35
5
13,38
5
7,207
10,81
1
12,35
5
102,96
0
Ex/Chees
e/Sau
42
9
3%
28
12
10
22
10
7
22
29
31
17
25
29
240
Sale
PC/L/S
11,84
0
5,148
4,118
9,266
4,118
3,089
9,266
12,35
5
13,38
5
7,207
10,81
1
12,35
5
102,96
0
Sale
Total C
98,17
3
42,68
4
34,14
7
76,83
1
34,14
7
25,61
0
76,83
1
102,4
42
110,9
78
59,75
8
89,63
6
102,4
42
853,68
0
Thai
style
-
Size M
-
Pan&Thi
n
99
14%
129
56
45
101
45
34
101
134
146
78
118
134
1,120
Sale
PT/M
/T
12,75
1
5,544
4,435
9,979
4,435
3,326
9,979
13,30
6
14,41
4
7,762
11,64
2
13,30
6
110,88
0
Extrem
e 19
9
10%
92
40
32
72
32
24
72
96
104
56
84
96
800
Sale
37
PT/M
/E
18,30
8
7,960
6,368
14,32
8
6,368
4,776
14,32
8
19,10
4
20,69
6
11,14
4
16,71
6
19,10
4
159,20
0
Ex/Chees
e/Sau
19
9
10%
92
40
32
72
32
24
72
96
104
56
84
96
800
Sale
PT/M
/S
18,30
8
7,960
6,368
14,32
8
6,368
4,776
14,32
8
19,10
4
20,69
6
11,14
4
16,71
6
19,10
4
159,20
0
Size L
-
Pan&Thi
n
14
9
13%
120
52
42
94
42
31
94
125
135
73
109
125
1,040
Sale
PT/L/T
17,82
0
7,748
6,198
13,94
6
6,198
4,649
13,94
6
18,59
5
20,14
5
10,84
7
16,27
1
18,59
5
154,96
0
Extrem
e 28
9
7%
64
28
22
50
22
17
50
67
73
39
59
67
560
Sale
PT/L/E
18,61
2
8,092
6,474
14,56
6
6,474
4,855
14,56
6
19,42
1
21,03
9
11,32
9
16,99
3
19,42
1
161,84
0
Ex/Chees
e/Sau
28
9
7%
64
28
22
50
22
17
50
67
73
39
59
67
560
Sale
PT/L/S
-
-
18,61
2
8,092
6,474
14,56
6
6,474
4,855
14,56
6
19,42
1
21,03
9
11,32
9
16,99
3
19,42
1
161,84
0
Sale
Total T
104,4
11
45,39
6
36,31
7
81,71
3
36,31
7
27,23
8
81,71
3
108,9
50
118,0
30
63,55
4
95,33
2
108,9
50
907,92
0
Total
pizza
202,5
88,08
70,46
158,5
70,46
52,84
158,5
211,3
229,0
123,3
184,9
211,3
1,761,6
38
84
0
4
44
4
8
44
92
08
12
68
92
00
Spaghetti
800
-
92
40
32
72
32
24
72
96
104
56
84
96
800
Sale S
49
4508
1960
1568
3528
1568
1176
3528
4704
5096
2744
4116
4704
39,200
Beverage
720
-
83
36
29
65
29
22
65
86
94
50
76
86
720
Sale B
49
4057.
2
1764
1411.
2
3175.
2
1411.
2
1058.
4
3175.
2
4233.
6
4586.
4
2469.
6
3704.
4
4233.
6
35,280
Ice-
cream
752
-
86
38
30
68
30
23
68
90
98
53
79
90
752
Sale Ice
25
2162
940
752
1692
752
564
1692
2256
2444
1316
1974
2256
18,800
Cake
-
- -
-
-
-
-
-
-
-
-
-
-
-
-
Size CM
1120
129
56
45
101
45
34
101
134
146
78
118
134
1,120
Sale CM
39
5023.
2
2184
1747.
2
3931.
2
1747.
2
1310.
4
3931.
2
5241.
6
5678.
4
3057.
6
4586.
4
5241.
6
43,680
Size CL
960
-
110
48
38
86
38
29
86
115
125
67
101
115
960
Sale CL
49
5409.
6
2352
1881.
6
4233.
6
1881.
6
1411.
2
4233.
6
5644.
8
6115.
2
3292.
8
4939.
2
5644.
8
47,040
Total
cake
10432
.8
4536
3628.
8
8164.
8
3628.
8
2721.
6
8164.
8
10886
.4
11793
.6
6350.
4
9525.
6
10886
.4
90,720
Total
sale
223,7
44
97,28
0
77,82
4
175,1
04
77,82
4
58,36
8
175,1
04
233,4
72
252,9
28
136,1
92
204,2
88
233,4
72
1,945,6
00
39
Years 3
Forecast sale
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Pizza
12800 100% 1,472
640
512
1,152
512
384
1,152
1,536
1,664
896
1,344
1,536
12,800
Classic style
-
Size M
-
Pan&Thin
159
12%
177
77
61
138
61
46
138
184
200
108
161
184
1,536
Sale PC/M
/T
28,086
12,211
9,769
21,980
9,769
7,327
21,980
29,307
31,749
17,096
25,644
29,307
244,224
Extrem
e 329
6%
88
38
31
69
31
23
69
92
100
54
81
92
768
Sale PC/M
/E
29,057
12,634
10,107
22,740
10,107
7,580
22,740
30,321
32,847
17,687
26,531
30,321
252,672
Ex/Cheese/Sau 329
6%
88
38
31
69
31
23
69
92
100
54
81
92
768
Sale PC/M
/S
29,057
12,634
10,107
22,740
10,107
7,580
22,740
30,321
32,847
17,687
26,531
30,321
252,672
Size L
-
Pan&Thin
249
9%
132
58
46
104
46
35
104
138
150
81
121
138
1,152
Sale PC/L/T
32,988
14,342
11,474
25,816
11,474
8,605
25,816
34,422
37,290
20,079
30,119
34,422
286,848
Extrem
e 429
3%
44
19
15
35
15
12
35
46
50
27
40
46
384
Sale PC/L/E
18,945
8,237
6,589
14,826
6,589
4,942
14,826
19,768
21,416
11,532
17,297
19,768
164,736
Ex/Cheese/Sau 429
3%
44
19
15
35
15
12
35
46
50
27
40
46
384
Sale PC/L/S
18,945
8,237
6,589
14,826
6,589
4,942
14,826
19,768
21,416
11,532
17,297
19,768
164,736
Sale Total C
157,077 68,294
54,636
122,930 54,636
40,977 122,930 163,907 177,565 95,612
143,418 163,907 1,365,888
Thai style
-
Size M
-
Pan&Thin
99
14%
206
90
72
161
72
54
161
215
233
125
188
215
1,792
Sale PT/M
/T
20,402
8,870
7,096
15,967
7,096
5,322
15,967
21,289
23,063
12,419
18,628
21,289
177,408
Extrem
e 199
10%
147
64
51
115
51
38
115
154
166
90
134
154
1,280
Sale PT/M
/E
29,293
12,736
10,189
22,925
10,189
7,642
22,925
30,566
33,114
17,830
26,746
30,566
254,720
Ex/Cheese/Sau 199
10%
147
64
51
115
51
38
115
154
166
90
134
154
1,280
Sale PT/M
/S
29,293
12,736
10,189
22,925
10,189
7,642
22,925
30,566
33,114
17,830
26,746
30,566
254,720
Size L
-
40
Pan&Thin
149
13%
191
83
67
150
67
50
150
200
216
116
175
200
1,664
Sale PT/L/T
28,513
12,397
9,917
22,314
9,917
7,438
22,314
29,752
32,232
17,356
26,033
29,752
247,936
Extrem
e 289
7%
103
45
36
81
36
27
81
108
116
63
94
108
896
Sale PT/L/E
29,779
12,947
10,358
23,305
10,358
7,768
23,305
31,073
33,663
18,126
27,189
31,073
258,944
Ex/Cheese/Sau 289
7%
103
45
36
81
36
27
81
108
116
63
94
108
896
Sale PT/L/S
29,779
12,947
10,358
23,305
10,358
7,768
23,305
31,073
33,663
18,126
27,189
31,073
258,944
Sale Total T
167,057 72,634
58,107
130,740 58,107
43,580 130,740 174,321 188,847 101,687 152,531 174,321 1,452,672
Total pizza
324,134 140,928 112,742 253,670 112,742 84,557 253,670 338,227 366,413 197,299 295,949 338,227 2,818,560
Spaghetti
500
58
25
20
45
20
15
45
60
65
35
53
60
500
Sale S
49
2817.5
1225
980
2205
980
735
2205
2940
3185
1715
2572.5
2940
24,500
Beverage
450
52
23
18
41
18
14
41
54
59
32
47
54
450
Sale B
49
2535.75 1102.5
882
1984.5
882
661.5
1984.5
2646
2866.5
1543.5
2315.25 2646
22,050
Ice-cream
470
54
24
19
42
19
14
42
56
61
33
49
56
470
Sale Ice
25
1351.25 587.5
470
1057.5
470
352.5
1057.5
1410
1527.5
822.5
1233.75 1410
11,750
Cake
- -
- -
- -
- -
- -
- -
- -
-
Size CM
700
81
35
28
63
28
21
63
84
91
49
74
84
700
Sale CM
39
3139.5
1365
1092
2457
1092
819
2457
3276
3549
1911
2866.5
3276
27,300
Size CL
600
69
30
24
54
24
18
54
72
78
42
63
72
600
Sale CL
49
3381
1470
1176
2646
1176
882
2646
3528
3822
2058
3087
3528
29,400
Total cake
6520.5
2835
2268
5103
2268
1701
5103
6804
7371
3969
5953.5
6804
56,700
Total sale
337,359 146,678 117,342 264,020 117,342 88,007 264,020 352,027 381,363 205,349 308,024 352,027 2,933,560
41
42
Marketing Expenses (Sales Incentive)
No. Product Price
1. Espresso machine 6,990�
2. Measuring spoon set 45�
3. Rowing clubs 45�
4. Food tray 97�
5. Wood thresh flour 97�
6. Stone mortar 360�
7. Pot set 6 pieces 719�
8. Shallow dish 9-inch (per dozen) 290�
9. Glass dessert bowl 4 inches (per dozen) 190�
10. Steak knife 19�
11. Bowl, mix flour 202�
12. 250 ml squeeze bottle of sauce cylinder (per dozen) 144�
13. Tray served 160�
14. Small soup spoon 68�
15. Dipping bow 14�
16. Dessert glass 168�
17. Coffee cup + Coffee saucer 276+204�
18. The scissor for cut pizza 85�
19. Canon stick pan 26 cm 989�
20. Gas stove in the double header auto 1,205�
21. Spade of frying pan 67�
43
22. Pizza boxes 19�
23. Pizza pan 250�
24. liter jug 90�
25. Sweet water dispenser 5,490�
26. Pizza Oven 55,000�
27. Iron powder 120,000�
28. Deep fryer (electric) 7,665�
29. Display Warmer 20,125�
30. Display Chiller one door 15,365�
31. Juice Dispenser 41,300�
32. Leaflet 13,750�
33. Drink water and ice 3,060�
34. Menu 400�
Total 294,948�
44
Conclusion
Chapter 3
Market Analysis
General Environment Analysis (PEST)
PEST analysis is very important that an organization considers its environment before
beginning the marketing process. In fact, environmental analysis should be continuous
and feed all aspects of planning. The organization's marketing environment is made up
from: PEST analysis stands for "Political, Economic, Social, and Technological
analysis.
It is a part of the external analysis when doing market research and gives a certain
overview of the different macro environmental factors that the company has to take into
consideration. Political factors include areas such as tax policy, employment laws,
environmental regulations, trade restrictions and tariffs and political stability. The
economic factors are the economic growth, interest rates, exchange rates and inflation
rate. Social factors often look at the cultural aspects and include health consciousness,
population growth rate, age distribution, career attitudes and emphasis on safety. The
technological factors also include ecological and environmental aspects and can
determine the barriers to entry, minimum efficient production level and influence
outsourcing decisions. It looks at elements such as R&D activity, automation,
technology incentives and the rate of technological change.
Competition Analysis (3C Analysis)
Competitor Analysis
For the plan increases the number of branches abundantly a pizza, to be continued
concern about emphasize in provincial more and more. That’s depend on the
45
latency’s of the location and the area that come and opening of new mall, now
abundantly a pizza has 203 branch amounts, suppose end of this year has will about
208 a branch, from the end of year last have about 198 a branch, which, this year
open a little new branch last year more that open very arrive at 28 a branch, because
suppose next year economy situation will generally should improve.
Customer Analysis
Customers have an advantage and disadvantage. We use materials from local area,
because price is not expensive and easy to find, because of our materials are easy to
find, so it’s always fresh. Our café set up around the Public Chomnan River, so we can
delivery fast more than other restaurant. Our menus are variety and we open between
7.00 – 10.00, 11.30 – 00.00 a.m. The environment in our café is friendly, because most
of customers are teenager and employee is still in teenager too. The customer can have a
party in our café and can relax, because our café is an open air restaurant (pizza
container) and especially we have a cocktail bar. Our café also concern with
environment by using recycle package (green box), but my business stills not famous in
local area. The customer may not be familiar with new flavors, because some people
may adhere to Pizza Company flavor.
Moreover, pizza products of my business, my business have cake, ice-cream, spaghetti
and cocktail for serve to consumer.
My forecast sale of my business is the first year that I forecast sale of pizza is 4,314
trays of pizza for first year, second years that I forecast is 8,000 trays and the third years
that I forecast is 12,800 trays. So my product is increase sale to each year. I think my
business can increase sale of each year.
46
Chapter 4: Technical Feasibility Study
- Production and Operations Analysis
Raw material Price Unit
Wheat flavor 17.78 Baht/kg
Powder yeast 52.00 Baht/g
Pine apple 140 Baht/kg
Pork 58 Baht/kg
Egg 3 Baht/unit
Chicken 47 Baht/kg
Prawn 140 Baht/kg
Crab stick 130 Baht/Pack
Squid 80 Baht/kg
Tuna can 250 Baht/Can
Bread burger 250 Baht/Pack
Bread hotdog 19 Baht/Pack
- Product Characteristics (In Detail)
Instructions to do pizza
Basil leaves Pizza (������������ �ก������)
Prepare Ingredients
-Wheat bread 400g
-Wheat flour does the cake 100 g
-Cane sugar 60 g
-Dry yeast is readymade for do kind sweet bread 2
teaspoons
-Salt is powdery 1 1/2
teaspoons
47
-A substance adds rim quality 1
teaspoons
-The cold water
-Egg 1egg
-Chicken butter 60 g
-Chili sauce for powder a pizza 200 g
-The entrails of a swine cook basil leaves
-Mozzarella Cheese for Sprinkle on top
-Basil leaves fried
How basil does leave pizza
How do beat mix wheat flour does the bread and wheat flour do the cake , cane sugar ,
dry yeast is readymade , for do , kind sweet bread , powdery salt and a substance add
rim quality together , add the cold water and the reddish yellow , beat mix give , reach ,
prevent , add come to oval crow , beat mix give blend poor clean powder , cut divide
powder weight piece vacates 150 a g. , iron powder goes out to are thick trick about 1/2
centimeter , lay add appeared the tray that reserve , stop poor powder goes up to are 2
times , rub chili sauce on pizza powder gives throughout , stuff a pig cooks the sweet
basil down on powder , grade down give throughout , sprinkle , with mozzarella cheese
, pick the rim orderly , import the oven that 400 degree temperatures scurries , long ago
about 6-8 minute until. The cooked, lead depart a stove, make up with crisp basil, fully
eat.
Prepare ingredient
-Garlic chops 1 teaspoon
-Vegetable oil for cook 2
tablespoons
-Oyster sauce 1 tablespoon
-Soy sauces 10 g
-Paprika 2 teaspoons
-The guinea-pepper grinds 1 teaspoon
-The pork grinds 200 g
-The sauce flavors 1 teaspoon
-Cane sugar 10 g
48
-Basil leaves
How to cooked pork
- Fry the garlic and the guinea-pepper and vegetable until fragrant oil , add the pork
grinds down cook cooked until flavor with , oyster sauce , the sauce flavors , soy sauces
and cane sugar , add the goat pepper and the basil , cook blend , reserve.
1. Step 1
Sprinkle the yeast into a medium bowl containing 1 1/4 cup warm water and stir
until yeast dissolves.
2. Step 2
Add 2 cups sifted flour and stir until blended.
3. Step 3
Add another one1/2 to 2 cups flour and blend until too stiff to stir with a spoon.
4. Step 4
Turn the dough out onto a floured surface and knead it for 10 to 15 minutes until
dough is smooth and elastic. Step 5
Place the dough in another bowl greased with a small amount of oil. Turn the dough
once so that the top is oiled.
5. Step 6
Cover the bowl with plastic wrap and put it in a warm place for about 45 minutes--
until the dough rises to about double its original size.
6. Step 7
49
Preheat the oven to 500 degrees F.
7. Step 8
Dump the dough back onto the floured surface and punch it down, getting rid of any
bubbles. Divide the dough in half and let it rest a few minutes.
8. Step 9
Roll each half into a 12-inch circle, depending on your personal preference for how
thick pizza crust should be. (It will puff slightly when baked.)
9. Step 10
Transfer the dough to an oiled pizza pan or baking sheet, or, if you have a baking
stone, to a cornmeal-sprinkled wooden pizza peel for transfer directly to the stone.
10. Step 11
Add sauce, cheese and toppings as desired. If you like, brush exposed edges of the
crust with olive oil.
11. Step 12
Bake each pizza for 15 to 20 minutes or until crust is nicely browned and cheese is
melted.
Tips & Warnings
• If the water is too cold or too hot, the yeast will either not activate or be killed.
"Warm" water should be about 115 degrees F - it should feel warm but not hot,
rather like you were preparing a baby's bottle. (See "How to Proof Yeast" in the
Related eHows.)
• You can add a tablespoon or two of olive oil to the dough if you like.
50
• To freeze the dough, form it into a ball, wrap it in plastic wrap and then in foil,
and freeze. To defrost, put it in the refrigerator in the morning before you go to
work, and then take it out for an hour or two before you plan to bake. It should
be room temperature when you roll it.
• Possible toppings include roasted eggplant and bell peppers; sautéed onions and
Kalamata olives; and wilted spinach with sun-dried tomatoes and ricotta cheese.
If you like fresh basil or other herbs on your pizza, add them after the pizza
comes out of the oven.
Machine Tools/ Equipment
No. Product Price
1. Espresso machine 6,990�
2. Measuring spoon set 45�
3. Rowing clubs 45�
4. Food tray 97�
5. Wood thresh flour 97�
7. Pot set 6 pieces 719�
8. Shallow dish 9-inch (per dozen) 290�
9. Glass dessert bowl 4 inches (per dozen) 190�
10. Steak knife 19�
11. Bowl, mix flour 202�
12. 250 ml squeeze bottle of sauce cylinder (per dozen) 144�
13. Tray served 160�
14. Small soup spoon 68�
15. Dipping bow 14�
16. Dessert glass 168�
17. Coffee cup + Coffee saucer 276+204�
51
18. The scissor for cut pizza 85�
19. Canon stick pan 26 cm 989�
20. Gas stove in the double header auto 1,205�
21. Spade of frying pan 67�
22. Pizza boxes 19�
23. Pizza pan 250�
24. liter jug 90�
25. Sweet water dispenser 5,490�
26. Pizza Oven 55,000�
27. Iron powder 120,000�
28. Deep fryer (electric) 7,665�
29. Display Warmer 20,125�
30. Display Chiller one door 15,365�
31. Juice Dispenser 41,300�
Total 277,738�
52
Location
Figure 9: shop
After that my business has the beverage zone that locate at right side of the shop
because this corner has a plug and can see the customer who to come to my shop
distinct that easy to serve any beverage to a customer at the sofa them seat by my
shop has the fresh water , coffee and tea that customer can choose the beverage that
them want .The customer can relax. I provide for them and customer can use the Wi-Fi
with their note book or their mobile phone. I have the plug in every corner at uses the
53
electric equipment are area television and be hide of sofa at for a relax zone for the
customer bring the not book come to our shop and I provide the flowerpot or vase in
each zone for good atmosphere
My business set at the Pubic Chomnan River near the Nan River, near school, studying
special and post office including telephone organization (TOT)
Facility Layout
Figure 10: layout
My facility arranges for protect the social, because of my business have delivery service
pizza and can set with at too. I think my shop may take time in building a little. The café
was made from an old shipping container favorite thing to build with, and pretty
magically folds out into a beautiful environment in about 90 seconds.
All of the materials used were recycled or recyclable, and the space contains a kitchen,
dining room, bathroom, bedroom, living room, and a library. All is in one tiny shipping
container. They’re going to be around the city for sale pizza.
54
Map of pizza café
Figure 11: map
Figure 12: chomnan river This riverfront park located along the Nan River as it flows through the provincial town
of Phitsanulok is being developed is 4 stages, with phases I & II already complete. The
park provides continuous waterfront access for the community with a waterfront
boulevard, jogging tracks, aerobics and tai-chi areas, passive recreation zones and
outdoor cafes. Phase III will encompass a regionally important temple (Wat) and
surrounding grounds merging into the public park. Design also included redevelopment
of two vehicular bridges crossing the river. This park is already hugely successful with
the local community with approximately 500 people attending free outdoor aerobics
sessions everyday.
55
Facility Management
Pizza Ta Torn Yorn café feature a number of unique, eco-efficient products, techniques
and designs. Pizza eco-elements include countertops made of re-used bottles from other
Pizza Fusions and manufactured using a cradle-to-cradle approach glass, bamboo
flooring, 30% recaptured industrial concrete, non-VOC paints, energy start certified
appliances, insulation made from recycled blue jeans, low voltage lighting, furniture
made from reclaimed wood, and much more.
The length of most contracts is ideally suited to our partnership ethos and commitment
to service delivery and through performing the role of service delivery partner, there is
no conflict of interest with other consortia members.
Machine/Tools/Equipments
Figure 13: machine
Espresso machine
6,990
Gas stove in the double
header auto
1,205
Sweet water dispenser
5,490
56
Pizza Oven
55,000
Iron powder
120,000
Deep fryer (electric)
7,665
Display Warmer
20,125
Display Chiller one door
15,365
Juice Dispenser
41,300
Total 273,140
57
Cost of investment
Pre cost of investment
The Stock of the furniture and electronic equipment in pizza café
- Furniture
Figure 14: furniture
No Product Price Number Total
1. Sofa 21,900.-
2 43,800
2. Table and chair
11,900.- 5 59,500
3.
Lamp
350 3 1,050
4. Lamp ceiling
850 2 1,700
58
5. Book Shelfs
1,700 2 3,400
6. Computer Desks
3,300 2 6,600
7.
Chairs
4,500 2 9,000
Total 125,050
Table 4.2 Cost of Furniture
59
- Electronic equipment
Figure 15: electronic equipment
No Product Price Number Total
1. Air conditioner
25,900.-
1 25,900
2. Television
22,000.-
1 22,000
3. Stereo
12,900.- 1 12,900
60
4. Vacuum cleaner 1,450 1 1,450
8. Calculator/cashier machine
5,500
(second
hand)
SHARP
����������������XE-
A212
1 5,
500
9. Computer
61,990 2 123,980
10. Telephone
2,450 1 2,450
61
Total 194,180
Table 4.3 Cost of Electronic equipment
The product in pizza café
Pizza
Hawaiian
Sliced ham, sliced bacon, Pineapple, Shredded
ham.
Kua- King pizza
pork, makrod leaves, Chili beef, Lemon grass
Italian Sausage
Pepperoni, Mushroom, Onion, Tomato, Italian
sausage.
Eggs Pizza
Slice Bacon, Sausage, Vegetable
Spicy Tum Yum Kung
Prawn, Mushroom, Squid, Chili paste.
Kee – Mao Seafood Pizza
Makrod leaves, Capsicum, Mixed seafood, crab
stick
62
Chicken Trio
Mushroom, Roasted chicken, Garlic butter
chicken, BBQ chicken, Red and green chili.
Pa- neng Pizza
Pork, Ting mine, Basil leaves, Makrod leaves,
Chili Beef
Pan & Thin Crispy Extreme Pizza Extra Cheesy
Sausage Bites Pizza
M 99.- M 199.- M 199.-
L 149.- L 289.- L 289.-
PizzaPizzaPizzaPizza Thai Thai Thai Thai stylestylestylestyle ToppiToppiToppiToppi
PizzaPizzaPizzaPizza ClassicClassicClassicClassic ToppingsToppingsToppingsToppings
Pan & Thin Crispy Extreme Pizza
Extra CheesySausage Bites Pizza
M 159.- M 329. - M 329.-
L 249.- L 429. - L 429.-
63
Spaghetti & Pasta
Green Curry Chicken Spaghetti
Chicken, Crisp Eggplants, Ting mine
49-.
Pesto Tuna Spaghetti
Cream Cheese, Tuna, Okm Vegetables, Pepper
49-.
North Spaghetti
Sai Ouw, Numb peck num
49-.
Lab Kai Spaghetti
Chicken, Roasted Rice
49-.
Kee – Mao Pasta
Makrod leaves, Chicken, eggs
49-.
Tomato Pasta
Tomato, Pork, corn
49-.
North Pasta
Prew Warn Seafood Pasta
Sauce Prew Warn, Seafood
64
Shrimps, Numb Peak Oong
49-.
49-.
Appetizers
Sandwich Chicken
Sandwich charcoal grilled chicken sauce
fermentation
49-.
Tuna Sandwich
49-.
Hot Dog
49-.
Hamburger
49-.
Fruit Salad
Sautéed Crystal Prawns In Salad Sauce
49-.
Garlic Bread
49-.
65
Sandwich Lover collection
49-.
l
Breadsticks
Cheesy Bread or Breadsticks with Marinara or
Garlic Sauce.
49-.
Beverage
Wine Cocktail
49-.
Mock tail
49-.
Lemon Cocktail
49-.
Chocolate Cocktail
49-.
66
Ice-cream Lotus root
25-.
Ice-cream Taro
25-.
Blue Hawaii Cocktail
49-.
special valentine's day cocktail
49-.
Glamorous Pink Cocktail
49-.
Halloween Cocktail
49-.
67
Ice-cream Coconut milk
25-.
Ice-cream Coconut milk
25-.
Ice-cream Coconut jelly
25-.
Ice-cream Coconut milk mix
25-.
Ice-cream Coconut milk waffle
25-.
Ice-cream Coconut milk bean
25-.
Bakery
Raspberry Paradise
Cheese Cake
68
49-. 49-.
Blueberry Pie
49-.
Croissants
Set of 49-.
Cookie Chocolate
49-.
White Chocolate
49-.
Strawberry Honey Roll Cake( special
Valentine’s Day only)
49-./pieces
Butter Cake
39-./pieces
69
70
Depreciation
Investm
ent
Cost
Per
unit/set
Amount
Total
Tim
e period
(y)
Tim
e period
(m)
Expense
per
month
Equipment
Bah
t
Shop
1,500,000 Per unit
1
1,500,000 10
120
12,500
Sofa
21,900
per unit
2
43,800
5
60
730
Table&Chair
11,900
per unit
5
59,500
5
60
992
Air conditioner
25,900
per unit
1
25,900
5
60
432
Television
22,000
per unit
1
22,000
5
60
367
Stereo
12,900
per unit
1
12,900
5
60
215
Vacuum cleaner
1,450
per unit
1
1,450
5
60
24
71
Computer desk
3,300
per unit
2
6,600
5
60
110
Chair
4,500
per unit
2
9,000
5
60
150
Book shelf
1,700
per unit
2
3,400
5
60
57
Telephone
2,450
per unit
1
2,450
5
60
41
Computer
61,990
per unit
2
123,980
5
60
2,066
Cash register
5,500
per unit
1
5,500
5
60
92
Lam
p
350
per unit
3
1,050
5
60
18
Lam
p ceiling
850
per unit
2
1,700
5
60
28
Umbrellas
1,500
per unit
5
7,500
5
60
125
Espresso m
achine
6,990
Per unit
1
6,990
5
60
117
72
Utensil
9,052
Per set
1
9,052
5
60 151
Gas stove
in the
double
header
1,205
Per unit
1
1,205
5
60
20
Sweet water dispenser
5,490
Per unit
1
5,490
5
60
92
Pizza Oven
55,000
Per unit
1
55,000
5
60
917
Iron powder
120,000
Per unit
1
120,000
5
60
2,000
Deep fryer (electric)
7,665
Per unit
2
15,330
5
60
256
Display W
armer
20,125
Per unit
1
20,125
5
60
335
Display Chiller one door
15,365
Per unit
1
15,365
5
60
256
Juice Dispenser
41,300
Per unit
1
41,300
5
60
688
Total
1,960,382 Per unit
43
2,116,587 0
0
22,776
73
Investment cost
Investment Cost
1. Land
2. Shop
3. Furniture
4. Electronic equipment
42,000/year
1,500,000
326,730
502,872
Total 2,371,602
74
Income of glow and pizza café
Year 1
In the first fourth month, we will begin to start our business. We do not have everything,
so we will buy and invest everything new for our business it makes our business does
not have income in this period.
Month List of Menu Income Expense Total
1. Land and building 1,542,000
Others 3,000
1,545,000
2. Furniture
326,730
Electronic equipment 470,070
Equipment
502,872
Others 3,000
1,308,262
3. Wi-Fi 590
Others 5,000
5,590
4. Employees 33,000
Manager 13,000
Others 3,000
49,000
Total
2,902,262
Income of glow and pizza café
-Operating cost
75
Raw material
- Pizza 60,000
- Cake 5,000
- Ice-cream 2,000
- Beverage 3,000
Total 70,000
Direct labor cost
Direct labor
Cost Price Unit Person Total
Employee 8,000 Salary/month 2
16,000
Deliver
employee 9,000 Salary/month 1
9,000
Cashier 8,000 Salary/month 1
8,000
Manager 13,000 Salary/month 1
13,000
Total
46,000
Overhead
Management Analysis
- Administration Cost
We estimate the administration cost per month
Overhead Price Unit Total
Electricity 3,000
Per
month 3,000
Telephone 2,000
Per
month 2,000
Internet(Wi-
Fi) 750
Per
month 750
Water supply 900
Per
month 900
Gas 222
Per
month 222
Total 6,872
Chapter 4
Conclusion
Production and operations analysis has introduction to do pizza and prepare ingredients
of pizza. In my business is including machine/tools and equipment in use of to do pizza
café. My location is set of at my hometown, that Phitsanulok province. My business is
set at Public Chomnan River opposite school, TOT and post office. So customer can get
easy my product and service of my business. Because of my product is inexpensive and
many types of product for serve to customer. My service has delivery to serve for
customer. The café was made from an old shipping container favorite thing to build
with, and pretty magically folds out into a beautiful environment in about 90 seconds.
All of the materials used were recycled or recyclable, and the space contains a kitchen,
dining room, bathroom, bedroom, living room, and a library. All in one tiny shipping
container. They’re going to be around the city for sale pizza. My business has Pizza Ta
Torn Yorn café feature a number of unique, eco-efficient products, techniques and
designs. Pizza eco-elements include countertops made of re-used bottles from other
Pizza Fusions.
This riverfront park located along the Nan River as it flows through the provincial town
of Phitsanulok is being developed is 4 stages, with phases I & II already complete. The
park provides continuous waterfront access for the community with a waterfront
boulevard, jogging tracks, aerobics and tai-chi areas, passive recreation zones and
outdoor café. I will encompass a regionally important temple (Wat) and surrounding
grounds merging into the public park.
Operating cost of my business is raw material, direct labor and overhead cost. Raw
material has an ingredient such as wheat flavor and flavor yeast. Direct labor has salary
of employee. My business has three employees and one manager, which different of
salary of each person. Each month, I paid expense of overhead cost of each month is
water supply, electricity, telephone fees and internet fees.
Chapter 5
Financial Analysis
Profit/Loss Statement
Year 1
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Sale
Pizza
31,654
27,525
22,020
99,090
44,040
33,030
99,090
132,12
0
143,13
0
77,070
115,60
5
132,12
0
956,49
4
Cake
1,630
2,835
2,268
5,103
2,268
1,701
5,103
6,804
7,371
3,969
5,954
6,804
51,810
Spaghetti
704
1,225
980
2,205
980
735
2,205
2,940
3,185
1,715
2,573
2,940
22,387
Beverage
634
1,103
882
1,985
882
662
1,985
2,646
2,867
1,544
2,315
2,646
20,148
Ice-Cream
338
588
470
1,058
470
353
1,058
1,410
1,528
823
1,234
1,410
10,737
Total Sale
34,960
33,275
26,620
109,44
0
48,640
36,480
109,44
0
145,92
0
158,08
0
85,120
127,68
0
145,92
0
1,061,5
75
Cost of
good sold
Pizza
4,748
4,129
3,303
14,864
6,606
4,955
14,864
19,818
21,470
11,561
17,341
19,818
143,47
4
Spaghetti
106
184
147
331
147
110
331
441
478
257
386
441
3,358
Beverage
95
165
132
298
132
99
298
397
430
232
347
397
3,022
Ice-cream
51
88
71
159
71
53
159
212
229
123
185
212
1,610
Cake
245
425
340
765
340
255
765
1,021
1,106
595
893
1,021
-
Total cost
5,244
4,991
3,993
16,416
7,296
5,472
16,416
21,888
23,712
12,768
19,152
21,888
159,23
6
Gross
profit
29,716
28,284
22,627
93,024
41,344
31,008
93,024
124,03
2
134,36
8
72,352
108,52
8
124,03
2
902,33
9
Marketing
cost
Leaflet
1,800
1,500
1,800
900
600
1,800
1,500
900
1,200
700
600
450
13,750
Drink
water&ice
300
260
200
200
300
340
220
260
240
280
180
280
3,060
Menu
400
-
-
-
-
-
-
-
-
-
-
-
400
Total
MKT cost
2,500
1,760
2,000
1,100
900
2,140
1,720
1,160
1,440
980
780
730
17,210
Direct
labor cost
-
Employee
16,000
16,000
16,000
16,000
16,000
16,000
16,000
16,000
16,000
16,000
16,000
16,000
192,00
0
Deliver
Employee
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
108,00
0
Cashier
8,000
8,000
8,000
8,000
8,000
8,000
8,000
8,000
8,000
8,000
8,000
8,000
96,000
Manager
13,000
13,000
13,000
13,000
13,000
13,000
13,000
13,000
13,000
13,000
13,000
13,000
156,00
0
Total
direct
labor
46,000
46,000
46,000
46,000
46,000
46,000
46,000
46,000
46,000
46,000
46,000
46,000
552,00
0
Overhead
-
Rental
fees
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
42,000
Depreciati
on
22,776
22,776
22,776
22,776
22,776
22,776
22,776
22,776
22,776
22,776
22,776
22,776
273,31
7
Electricity
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
36,000
Telephone
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
24,000
Internet
(Wi-Fi)
750
750
750
750
750
750
750
750
750
750
750
750
9,000
Water
Supply
900
900
900
900
900
900
900
900
900
900
900
900
10,800
Gas
222
222
222
222
222
222
222
222
222
222
222
222
2,664
Total
Overhead
33,148
33,148
33,148
33,148
33,148
33,148
33,148
33,148
33,148
33,148
33,148
33,148
397,78
1
Earning
interest
Tax
(51,93
2)
(52,62
5)
(58,52
1)
12,776
(38,70
4)
(50,28
0)
12,156
43,724
53,780
(7,776)
28,600
44,154
(64,65
3)
Income
tax
-
-
-
-
-
-
-
-
-
-
-
-
-
Interest
30,000
29,713
29,424
29,132
28,837
28,539
28,237
27,933
27,626
27,316
27,003
26,686
340,44
6
Net
income
(81,93
2)
(82,33
8)
(87,94
6)
(16,35
6)
(67,54
1)
(78,81
9)
(16,08
2)
15,790
26,153
(35,09
2)
1,597
17,468
(405,0
99)
Retain
earning
(81,93
2)
(164,2
71)
(252,2
16)
(268,5
73)
(336,1
14)
(414,9
33)
(431,0
14)
(415,2
24)
(389,0
71)
(424,1
63)
(422,5
66)
(405,0
99)
(405,0
99)
Year 2
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Sale
Pizza
202,58
4
88,080
70,464
158,54
4
70,464
52,848
158,54
4
211,39
2
229,00
8
123,31
2
184,96
8
211,39
2
1,761,
600
Cake
4,508
1,960
1,568
3,528
1,568
1,176
3,528
4,704
5,096
2,744
4,116
4,704
39,200
Spaghetti
4,057
1,764
1,411
3,175
1,411
1,058
3,175
4,234
4,586
2,470
3,704
4,234
35,280
Beverage
2,162
940
752
1,692
752
564
1,692
2,256
2,444
1,316
1,974
2,256
18,800
Ice-Cream
10,433
4,536
3,629
8,165
3,629
2,722
8,165
10,886
11,794
6,350
9,526
10,886
90,720
Total Sale
223,74
4
97,280
77,824
175,10
4
77,824
58,368
175,10
4
233,47
2
252,92
8
136,19
2
204,28
8
233,47
2
1,945,
600
Cost of
good sold
Pizza
30,388
13,212
10,570
23,782
10,570
7,927
23,782
31,709
34,351
18,497
27,745
31,709
264,24
0
Spaghetti
676
294
235
529
235
176
529
706
764
412
617
706
5,880
Beverage
609
265
212
476
212
159
476
635
688
370
556
635
5,292
Ice-cream
324
141
113
254
113
85
254
338
367
197
296
338
2,820
Cake
1,565
680
544
1,225
544
408
1,225
1,633
1,769
953
1,429
1,633
13,608
Total Cost
33,562
14,592
11,674
26,266
11,674
8,755
26,266
35,021
37,939
20,429
30,643
35,021
291,84
0
Gross
profit
190,18
2
82,688
66,150
148,83
8
66,150
49,613
148,83
8
198,45
1
214,98
9
115,76
3
173,64
5
198,45
1
1,653,
760
Marketing
cost
Leaflet
1,800
1,500
1,800
900
600
1,800
1,500
900
1,200
700
600
450
13,750
Drink
water &
Ice
300
260
200
200
300
340
220
260
240
280
180
280
3,060
Menu
400
-
-
-
-
-
-
-
-
-
-
-
400
Total
MKT cost
2,500
1,760
2,000
1,100
900
2,140
1,720
1,160
1,440
980
780
730
17,210
Direct
labor cost
Employee
16,000
16,000
16,000
16,000
16,000
16,000
16,000
16,000
16,000
16,000
16,000
16,000
192,00
0
Deliver
Employee
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
108,00
0
Cashier
8,000
8,000
8,000
8,000
8,000
8,000
8,000
8,000
8,000
8,000
8,000
8,000
96,000
Manager
13,000
13,000
13,000
13,000
13,000
13,000
13,000
13,000
13,000
13,000
13,000
13,000
156,00
0
Total
direct labor
46,000
46,000
46,000
46,000
46,000
46,000
46,000
46,000
46,000
46,000
46,000
46,000
552,00
0
Overhead
Depreciatio
n
22,776
22,776
22,776
22,776
22,776
22,776
22,776
22,776
22,776
22,776
22,776
22,776
273,31
7
Electricity
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
3,000
36,000
Telephone
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
24,000
Internet
(Wi-Fi)
750
750
750
750
750
750
750
750
750
750
750
750
9,000
Water
Supply
900
900
900
900
900
900
900
900
900
900
900
900
10,800
Gas
222
222
222
222
222
222
222
222
222
222
222
222
2,664
Total
Overhead
29,648
29,648
29,648
29,648
29,648
29,648
29,648
29,648
29,648
29,648
29,648
29,648
355,78
1
Earning
interest
Tax
112,03
4
5,280
(11,498
)
72,090
(10,398
)
(28,176
)
71,470
121,64
3
137,90
0
39,135
97,216
122,07
3
728,76
9
Income tax
33,610
-
-
-
-
-
-
36,493
41,370
-
-
36,622
148,09
5
Interest
-
Net
income
78,424
5,280
(11,498
)
72,090
(10,398
)
(28,176
)
71,470
85,150
96,530
39,135
97,216
85,451
580,67
4
Retain
earning
78,424
83,703
72,205
144,29
5
133,89
7
105,72
2
177,19
1
262,34
1
358,87
2
398,00
6
495,22
3
580,67
4
580,67
4
Years 3
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Sale
Pizza
324,1
34
140,92
8
112,74
2
253,67
0
112,74
2
84,557
253,67
0
338,22
7
366,41
3
197,29
9
295,94
9
338,22
7
2,818,
560
Cake
2,818
1,225
980
2,205
980
735
2,205
2,940
3,185
1,715
2,573
2,940
24,500
Spaghetti
2,536
1,103
882
1,985
882
662
1,985
2,646
2,867
1,544
2,315
2,646
22,050
Beverage
1,351
588
470
1,058
470
353
1,058
1,410
1,528
823
1,234
1,410
11,750
Ice-Cream
6,521
2,835
2,268
5,103
2,268
1,701
5,103
6,804
7,371
3,969
5,954
6,804
56,700
Total Sale
337,3
59
146,67
8
117,34
2
264,02
0
117,34
2
88,007
264,02
0
352,02
7
381,36
3
205,34
9
308,02
4
352,02
7
2,933,
560
Cost of
good sold
Pizza
48,62
0
21,139
16,911
38,051
16,911
12,684
38,051
50,734
54,962
29,595
44,392
50,734
422,78
4
Spaghetti
423
184
147
331
147
110
331
441
478
257
386
441
3,675
Beverage
380
165
132
298
132
99
298
397
430
232
347
397
3,308
Ice-cream
203
88
71
159
71
53
159
212
229
123
185
212
1,763
Cake
6520.
5
2835
2268
5103
2268
1701
5103
6804
7371
3969
5953.5
6804
56,700
Total Cost
56,14
6
24,411
19,529
43,941
19,529
14,647
43,941
58,587
63,470
34,176
51,264
58,587
488,22
9
Gross
profit
281,2
13
122,26
7
97,813
220,08
0
97,813
73,360
220,08
0
293,44
0
317,89
3
171,17
3
256,76
0
293,44
0
2,445,
331
Marketing
cost
Leaflet
1,800
1,500
1,800
900
600
1,800
1,500
900
1,200
700
600
450
13,750
Drink
water &
ice
300
260
200
200
300
340
220
260
240
280
180
280
3,060
Menu
400
-
-
-
-
-
-
-
-
-
-
-
400
Total MKT
cost
2,500
1,760
2,000
1,100
900
2,140
1,720
1,160
1,440
980
780
730
17,210
Direct
labor cost
Employee
16,00
0
16,000
16,000
16,000
16,000
16,000
16,000
16,000
16,000
16,000
16,000
16,000
192,00
0
Deliver
Employee
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
9,000
108,00
0
Cashier
8,000
8,000
8,000
8,000
8,000
8,000
8,000
8,000
8,000
8,000
8,000
8,000
96,000
Manager
13,00
0
13,000
13,000
13,000
13,000
13,000
13,000
13,000
13,000
13,000
13,000
13,000
156,00
0
Total direct
labor
46,00
0
46,000
46,000
46,000
46,000
46,000
46,000
46,000
46,000
46,000
46,000
46,000
552,00
0
Overhead
Depreciatio
n
22,77
6
22,776
22,776
22,776
22,776
22,776
22,776
22,776
22,776
22,776
22,776
22,776
273,31
7
Electricity
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
2,000
24,000
Telephone
750
750
750
750
750
750
750
750
750
750
750
750
9,000
Internet
(Wi-Fi)
900
900
900
900
900
900
900
900
900
900
900
900
10,800
Water
Supply
222
222
222
222
222
222
222
222
222
222
222
222
2,664
Gas
29,64
8
29,648
29,648
29,648
29,648
29,648
29,648
29,648
29,648
29,648
29,648
29,648
355,78
1
Total
Overhead
56,29
7
56,297
56,297
56,297
56,297
56,297
56,297
56,297
56,297
56,297
56,297
56,297
675,56
3
Earning
interest&Ta
x
176,4
16
18,210
(6,484)
116,68
3
(5,384)
(31,077
)
116,06
3
189,98
3
214,15
6
67,896
153,68
3
190,41
3
1,200,
558
Income tax
52,92
5
-
-
35,005
-
-
34,819
56,995
64,247
-
46,105
57,124
347,21
9
Interest
-
Net income
123,4
91
18,210
(6,484)
81,678
(5,384)
(31,077
)
81,244
132,98
8
149,90
9
67,896
107,57
8
133,28
9
853,33
9
Retain
earning
123,4
91
141,70
1
135,21
7
216,89
5
211,51
2
180,43
5
261,67
9
394,66
7
544,57
6
612,47
2
720,05
0
853,33
9
853,33
9
Cash Flow
Y1
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Cash flow from
operating
activities
Cash received
from
Pizza
31,65
4
27,52
5
22,02
0
99,09
0
44,04
0
33,03
0
99,09
0
132,1
20
143,1
30
77,07
0
115,6
05
132,1
20
956,49
4
Spaghet
ti
704
1,225
980
2,205
980
735
2,205
2,940
3,185
1,715
2,573
2,940
22,387
Beverag
e
634
1,103
882
1,985
882
662
1,985
2,646
2,867
1,544
2,315
2,646
20,148
Ice-
cream
338
588
470
1,058
470
353
1,058
1,410
1,528
823
1,234
1,410
10,737
Cake
1,630
2,835
2,268
5,103
2,268
1,701
5,103
6,804
7,371
3,969
5,954
6,804
51,810
Total
cash
receive
d
34,96
0
33,27
5
26,62
0
109,4
40
48,64
0
36,48
0
109,4
40
145,9
20
158,0
80
85,12
0
127,6
80
145,9
20
1,061,
575
Cash paid
Raw
material
5,244
4,991
3,993
16,41
6
7,296
5,472
16,41
6
21,88
8
23,71
2
12,76
8
19,15
2
21,88
8
159,23
6
Adverti
sing
2,500
1,760
2,000
1,100
900
2,140
1,720
1,160
1,440
980
780
730
17,210
Salary
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
552,00
0
Utility
expense
6,872
6,872
6,872
6,872
6,872
6,872
6,872
6,872
6,872
6,872
6,872
6,872
82,464
Rental
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
42,000
Interest
30,00
0
29,71
3
29,42
4
29,13
2
28,83
7
28,53
9
28,23
7
27,93
3
27,62
6
27,31
6
27,00
3
26,68
6
340,44
6
Income
tax
-
-
-
-
-
-
-
-
-
-
-
-
-
Total paid
94,11
6
92,83
7
91,78
9
103,0
20
93,40
5
92,52
3
102,7
45
107,3
53
109,1
50
97,43
6
103,3
07
105,6
76
1,193,
356
Net cash
provide by
operating
(59,1
56)
(59,5
62)
(65,1
69)
6,420
(44,7
65)
(56,0
43)
6,695
38,56
7
48,93
0
(12,3
16)
24,37
3
40,24
4
(131,7
81)
Cash flow from
investing
activities
Investm
ent
1,500,
000
-
-
-
-
-
-
-
-
-
-
-
1,500,
000
Furnitur
e
326,7 30
-
-
-
-
-
-
-
-
-
-
-
326,73 0
Equipm
ent
282,1 92
-
-
-
-
-
-
-
-
-
-
-
282,19 2
Net cash
provide by
investing
-
2,108,
922
0
0
0
0
0
0
0
0
0
0
0
2,108,
922
Cash flow from
financial
activities
Borrowi
ng
3,000,
000
-
-
-
-
-
-
-
-
-
-
-
3,000,
000
Repaym
ent
�
28,65
0.58
�
28,93
7.08
�
29,22
6.45
�
29,51
8.72
�
29,81
3.91
�
30,11
2.04
�
30,41
3.17
�
30,71
7.30
�
31,02
4.47
�
31,33
4.71
�
31,64
8.06
�
31,96
4.54
363,36 1
Net cash
provide by
financial
activities
2,971,
349
(28,9
37)
(29,2
26)
(29,5
19)
(29,8
14)
(30,1
12)
(30,4
13)
(30,7
17)
(31,0
24)
(31,3
35)
(31,6
48)
(31,9
65)
2,636,
639
Net
increase/decrea
se in cash
803,2
71
(88,4
99)
(94,3
96)
(23,0
99)
(74,5
79)
(86,1
55)
(23,7
19)
7,849
17,90
5
(43,6
51)
(7,27
5)
8,279
4,613,
780
Cash at the
beginning of
month
-
803,2
71
714,7
73
620,3
77
597,2
78
522,7
00
436,5
45
412,8
27
420,6
76
438,5
82
394,9
31
387,6
56
-
Cash at the
ending of
month
803,2
71
714,7
73
620,3
77
597,2
78
522,7
00
436,5
45
412,8
27
420,6
76
438,5
82
394,9
31
387,6
56
395,9
36
395,93
6
Years 2
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Cash flow from
operating
activities
Cash received
from
Pizza
202,5
84
88,08
0
70,46
4
158,5
44
70,46
4
52,84
8
158,5
44
211,3
92
229,0
08
123,3
12
184,9
68
211,3
92
1,761,
600
Spaghetti
4,508
1,960
1,568
3,528
1,568
1,176
3,528
4,704
5,096
2,744
4,116
4,704
39,200
Beverage
4,057
1,764
1,411
3,175
1,411
1,058
3,175
4,234
4,586
2,470
3,704
4,234
35,280
Ice-
cream
2,162
940
752
1,692
752
564
1,692
2,256
2,444
1,316
1,974
2,256
18,800
Cake
10,43
3
4,536
3,629
8,165
3,629
2,722
8,165
10,88
6
11,79
4
6,350
9,526
10,88
6
90,720
Total
cash
received
223,7
44
97,28
0
77,82
4
175,1
04
77,82
4
58,36
8
175,1
04
233,4
72
252,9
28
136,1
92
204,2
88
233,4
72
1,945,
600
Cash paid
Raw
material
33,56
2
14,59
2
11,67
4
26,26
6
11,67
4
8,755
26,26
6
35,02
1
37,93
9
20,42
9
30,64
3
35,02
1
291,84 0
Advertisi
ng
2,500
1,760
2,000
1,100
900
2,140
1,720
1,160
1,440
980
780
730
17,210
Salary
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
552,00 0
Utility
expense
6,872
6,872
6,872
6,872
6,872
6,872
6,872
6,872
6,872
6,872
6,872
6,872
82,464
Rental
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
42,000
Interest
26,36
6.39
26,04
3.55
25,71
7.48
25,38
8.15
25,05
5.52
24,71
9.57
24,38
0.26
24,03
7.56
23,69
1.43
23,34
1.84
22,98
8.75
22,63
2.13
294,36 3
Income
tax
32,56
0
-
-
-
-
-
-
35,44
3
40,32
0
-
-
35,57
2
143,89 5
Total
paid
151,3
60
98,76
8
95,76
3
109,1
26
94,00
1
91,98
7
108,7
38
152,0
33
159,7
63
101,1
23
110,7
84
150,3
27
1,423,
772
Net cash
provide by
operating
72,38
4
(1,48
8)
(17,9
39)
65,97
8
(16,1
77)
(33,6
19)
66,36
6
81,43
9
93,16
5
35,06
9
93,50
4
83,14
5
521,82
8
Cash flow from
investing
activities
Cash
paid for
investing
-
-
-
-
-
-
-
-
-
-
-
-
-
Net cash
provide by
investing
-
-
-
-
-
-
-
-
-
-
-
-
-
Cash flow from
financial
activities
Borrowin
g
-
-
-
-
-
-
-
-
-
-
-
-
-
Repayme
nt
�
32,28
4.19
�
32,60
7.03
�
32,93
3.10
�
33,26
2.43
�
33,59
5.06
�
33,93
1.01
�
34,27
0.32
�
34,61
3.02
�
34,95
9.15
�
35,30
8.74
�
35,66
1.83
�
36,01
8.45
409,44 4
Net cash
provide by
financial
activities
(32,2
84)
(32,6
07)
(32,9
33)
(33,2
62)
(33,5
95)
(33,9
31)
(34,2
70)
(34,6
13)
(34,9
59)
(35,3
09)
(35,6
62)
(36,0
18)
(409,4
44)
Net
increase/decrea
se in cash
40,10
0
(34,0
95)
(50,8
72)
32,71
6
(49,7
72)
(67,5
50)
32,09
6
46,82
6
58,20
6
(239)
57,84
2
47,12
7
112,38
4
Cash at the
beginning of
month
395,9
36
436,0
35
401,9
41
351,0
69
383,7
85
334,0
12
266,4
63
298,5
58
345,3
84
403,5
90
403,3
51
461,1
93
395,93
6
Cash at the
ending of
month
436,0
35
401,9
41
351,0
69
383,7
85
334,0
12
266,4
63
298,5
58
345,3
84
403,5
90
403,3
51
461,1
93
508,3
20
508,32
0
Year 3
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Total
Cash flow
from
operating
activities
Cash received
from
Pizza
324,1
34
140,9
28
112,7
42
253,6
70
112,7
42
84,55
7
253,6
70
338,2
27
366,4
13
197,2
99
295,9
49
338,2
27
2,818,
560
Spaghetti
2,818
1,225
980
2,205
980
735
2,205
2,940
3,185
1,715
2,573
2,940
24,500
Beverage
2,536
1,103
882
1,985
882
662
1,985
2,646
2,867
1,544
2,315
2,646
22,050
Ice-cream
1,351
588
470
1,058
470
353
1,058
1,410
1,528
823
1,234
1,410
11,750
Cake
6,521
2,835
2,268
5,103
2,268
1,701
5,103
6,804
7,371
3,969
5,954
6,804
56,700
Total cash
received
337,3
59
146,6
78
117,3
42
264,0
20
117,3
42
88,00
7
264,0
20
352,0
27
381,3
63
205,3
49
308,0
24
352,0
27
2,933,
560
Cash paid
Raw
material
56,14
6
24,41
1
19,52
9
43,94
1
19,52
9
14,64
7
43,94
1
58,58
7
63,47
0
34,17
6
51,26
4
58,58
7
488,22
9
Advertisin
g
2,500
1,760
2,000
1,100
900
2,140
1,720
1,160
1,440
980
780
730
17,210
Salary
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
46,00
0
552,00
0
Utility
expense
4,094
4,094
4,094
4,094
4,094
4,094
4,094
4,094
4,094
4,094
4,094
4,094
49,128
Rental
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
3,500
42,000
Interest
22,27
1.95
21,90
8.16
21,54
0.74
21,16
9.64
20,79
4.83
20,41
6.27
20,03
3.93
19,64
7.76
19,25
7.73
18,86
3.80
18,46
5.94
18,06
4.09
242,43
5
Income
tax
60,70
3
-
-
42,78
3
-
-
42,59
7
64,77
3
72,02
5
-
53,88
3
64,90
2
401,66
5
Total paid
195,2
15
101,6
74
96,66
4
162,5
87
94,81
8
90,79
7
161,8
85
197,7
62
209,7
86
107,6
14
177,9
87
195,8
77
1,792,
666
Net cash
provide by
operating
142,1
44
45,00
4
20,67
9
101,4
33
22,52
4
(2,79
0)
102,1
35
154,2
65
171,5
77
97,73
5
130,0
37
156,1
50
1,140,
894
Cash flow
from investing
activities
Cash paid
for
investing
-
-
-
-
-
-
-
-
-
-
-
-
-
Net cash
provide by
investing
-
-
-
-
-
-
-
-
-
-
-
-
-
Cash flow
from financial
activities
Borrowing
-
-
-
-
-
-
-
-
-
-
-
-
-
Repaymen
t
�
36,37
8.63
�
36,74
2.42
�
37,10
9.84
�
37,48
0.94
�
37,85
5.75
�
38,23
4.31
�
38,61
6.65
�
39,00
2.82
�
39,39
2.84
�
39,78
6.77
�
40,18
4.64
�
40,58
6.49
461,37
2
Net cash
provide by
financial
activities
(36,3
79)
(36,7
42)
(37,1
10)
(37,4
81)
(37,8
56)
(38,2
34)
(38,6
17)
(39,0
03)
(39,3
93)
(39,7
87)
(40,1
85)
(40,5
86)
(461,3
72)
Net
increase/decre
ase in cash
105,7
66
8,262
(16,4
31)
63,95
2
(15,3
31)
(41,0
25)
63,51
8
115,2
62
132,1
84
57,94
9
89,85
2
115,5
63
1,602,
266
Cash at the
beginning of
month
508,3
20
614,0
86
622,3
48
605,9
16
669,8
69
654,5
37
613,5
13
677,0
31
792,2
93
924,4
77
982,4
26
1,072,
278
508,32
0
Cash at the
ending of
month
614,0
86
622,3
48
605,9
16
669,8
69
654,5
37
613,5
13
677,0
31
792,2
93
924,4
77
982,4
26
1,072,
278
1,187,
842
2,110,
586
Balance sheet
Year 1
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Asset
Cash
803,27
1.42
714,77
2.59
620,37
7.02
597,27
8.44
522,69
9.86
436,54
5.28
412,82
6.71
420,67
6.13
438,58
1.55
394,93
0.97
387,65
6.40
395,93
5.82
Equipment
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
Shop
1,500,
000.00
1,500,
000.00
1,500,
000.00
1,500,
000.00
1,500,
000.00
1,500,
000.00
1,500,0
00.00
1,500,0
00.00
1,500,0
00.00
1,500,0
00.00
1,500,0
00.00
1,500,0
00.00
Furniture
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
Less Accru.
Dept.
(22,77
6.45)
(45,55
2.90)
(68,32
9.35)
(91,10
5.80)
(113,8
82.25)
(136,6
58.70)
(159,4
35.15)
(182,2
11.60)
(204,9
88.05)
(227,7
64.50)
(250,5
40.95)
(273,3
17.40)
Total
asset
2,889,
416.97
2,778,
141.69
2,660,
969.67
2,615,
094.64
2,517,
739.61
2,408,
808.58
2,362,3
13.56
2,347,3
86.53
2,342,5
15.50
2,276,0
88.47
2,246,0
37.45
2,231,5
40.42
Liability
and
equity
Long-term
debt
2,971,
349.42
2,942,
412.34
2,913,
185.89
2,883,
667.17
2,853,
853.26
2,823,
741.22
2,793,3
28.05
2,762,6
10.75
2,731,5
86.28
2,700,2
51.57
2,668,6
03.51
2,636,6
38.96
Retained
earnings
(81,93
2.45)
(164,2
70.64)
(252,2
16.22)
(268,5
72.53)
(336,1
13.65)
(414,9
32.63)
(431,0
14.49)
(415,2
24.22)
(389,0
70.78)
(424,1
63.09)
(422,5
66.06)
(405,0
98.54)
Total
liability and
equity
2,889,
416.97
2,778,
141.69
2,660,
969.67
2,615,
094.64
2,517,
739.61
2,408,
808.58
2,362,3
13.56
2,347,3
86.53
2,342,5
15.50
2,276,0
88.47
2,246,0
37.45
2,231,5
40.42
Diff
-
-
-
-
-
-
-
-
-
-
-
-
Year 2
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Asset
Cash
43603
5.4574
40194
0.8799
35106
8.7024
38378
4.5249
33401
2.3474
26646
2.5699
298558
.3923
345384
.1898
403590
.3073
403350
.9298
461193
.1523
508319
.9498
Equipment
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
Shop
1,500,
000.00
1,500,
000.00
1,500,
000.00
1,500,
000.00
1,500,
000.00
1,500,
000.00
1,500,0
00.00
1,500,0
00.00
1,500,0
00.00
1,500,0
00.00
1,500,0
00.00
1,500,0
00.00
Furniture
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
326,73
0.00
Less Accru.
Dept.
(296,0
93.85)
(318,8
70.30)
(341,6
46.75)
(364,4
23.20)
(387,1
99.65)
(409,9
76.10)
(432,7
52.55)
(455,5
29.00)
(478,3
05.45)
(501,0
81.90)
(523,8
58.35)
(546,6
34.80)
Total
asset
2,248,
863.61
2,191,
992.58
2,118,
343.95
2,128,
283.32
2,055,
734.70
1,965,
408.47
1,974,7
27.84
1,998,7
77.19
2,034,2
06.86
2,011,1
91.03
2,046,2
56.80
2,070,6
07.15
Liability
and
equity
Long-term
debt
2,604,
354.78
2,571,
747.75
2,538,
814.65
2,505,
552.22
2,471,
957.16
2,438,
026.15
2,403,7
55.84
2,369,1
42.82
2,334,1
83.67
2,298,8
74.93
2,263,2
13.10
2,227,1
94.65
Retained
earnings
-
35549
1.1692
-
37975
5.1669
-
42047
0.6944
-
37726
8.8909
-
41622
2.463
-
47261
7.6846
-
429027
.9962
-
370365
.6296
-
299976
.8128
-
287683
.8995
-
216956
.2987
-
156587
.5048
Total
liability and
equity
2,248,
863.61
2,191,
992.58
2,118,
343.95
2,128,
283.32
2,055,
734.70
1,965,
408.47
1,974,7
27.84
1,998,7
77.19
2,034,2
06.86
2,011,1
91.03
2,046,2
56.80
2,070,6
07.15
Diff
-
-
-
-
-
-
-
-
-
-
-
-
Year 3
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Asset
Cash
61408
5.6528
62234
7.6253
60591
6.2878
66986
8.6983
65453
7.3608
61351
2.7133
677031
.1237
792293
.4852
924477
.1637
982425
.7562
107227
8.142
118784
1.504
Equipment
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
282,19
2.00
Shop
1,500,
000.00
1,500,
000.00
1,500,
000.00
1,500,
000.00
1,500,
000.00
1,500,
000.00
1,500,0
00.00
1,500,0
00.00
1,500,0
00.00
1,500,0
00.00
1,500,0
00.00
1,500,0
00.00
Furniture
326,73
326,73
326,73
326,73
326,73
326,73
326,73
326,73
326,73
326,73
326,73
326,73
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
0.00
Less Accru.
Dept.
(569,4
11.25)
(592,1
87.70)
(614,9
64.15)
(637,7
40.60)
(660,5
17.05)
(683,2
93.50)
(706,0
69.95)
(728,8
46.40)
(751,6
22.85)
(774,3
99.30)
(797,1
75.75)
(819,9
52.20)
Total
asset
2,153,
596.40
2,139,
081.93
2,099,
874.14
2,141,
050.10
2,102,
942.31
2,039,
141.21
2,079,8
83.17
2,172,3
69.09
2,281,7
76.31
2,316,9
48.46
2,384,0
24.39
2,476,8
11.30
Liability
and
equity
Long-term
debt
2,190,
816.02
2,154,
073.61
2,116,
963.76
2,079,
482.83
2,041,
627.08
2,003,
392.77
1,964,7
76.12
1,925,7
73.30
1,886,3
80.46
1,846,5
93.69
1,806,4
09.04
1,765,8
22.56
Retained
earnings
-
37219.
6208
-
14991.
68104
-
17089.
6271
61567.
27325
61315.
235
35748.
44424
115107
.0546
246595
.7824
395395
.8553
470354
.7707
577615
.3474
710988
.7459
Total
liability and
equity
2,153,
596.40
2,139,
081.93
2,099,
874.14
2,141,
050.10
2,102,
942.31
2,039,
141.21
2,079,8
83.17
2,172,3
69.09
2,281,7
76.31
2,316,9
48.46
2,384,0
24.39
2,476,8
11.30
Diff
-
-
-
-
-
-
-
-
-
-
-
-
All financial Statement
FV
-฿5,450,090.10
NPV
-฿2,678,571.43
Year 1
Year 2
Year 3
Average
Cash flows
395,936
508,320 2,110,586
1,004,947
Net sale
1,061,575 1,945,600 2,933,560
1,980,245
COGS
159,236
291,840
488,229
313,102
EBIT
(64,653)
686,769 1,511,676
711,264
Net income
(405,099)
686,769 1,511,676
597,782
Total asset
2,231,540 2,070,607 2,476,811
2,259,653
Total liability
2,636,639 2,227,195 1,765,823
2,209,885
Interest
340,446
294,363
242,435
292,414
Financial analysis
Year 1
Year 2
Year 3
Profitability Ratios
Profit margin
-38%
35%
52%
Return on total
asset
-18%
30%
67%
Return on
Investor
-18%
31%
68%
Efficiency
Total asset
turnover
0.47
0.86
1.30
Liquidity
Ratios
Debt ratio
1.18
1.08
0.71
Tim
e interest
earned
-
0.19
2.33
6.24
Profitability Ratio
Profit margin
This ratio is the percentage of sales dollars left after subtracting the Cost of Goods
sold and all expenses, except income taxes. That can see the opportunity of pizza café
that are being increase continually.
Profit margin
-50%
0%
50%
100%
Year 1 Year 2 Year 3
-38%
35%
52%
Return on asset (ROA)
Pizza café measures how efficiently profits are being generated from the assets
employed in the business. That can see the opportunity of pizza café that are increase
continually.
Profit margin
-50%
0%
50%
100%
Year 1 Year 2 Year 3
-38%
35%
52%
Return on investment
Pizza café measure the percentage of return on funds invested in the business in
short, this ratio tells the pizza café has effort put into the business has been worthwhile
with investor. That can see the opportunity of pizza café that are increase continually.
Profit margin
-50%
0%
50%
100%
Year 1 Year 2 Year 3
-38%
35%
52%
Asset turnover
Pizza café measures the efficiency of a company's use of its assets in generating
sales revenue or sales income to the company. That can see the opportunity of pizza
café that are increase continually.
Profit margin
-50%
0%
50%
100%
Year 1 Year 2 Year 3
-38%
35%
52%
Debt ratio
Pizza café measure gives an idea to the leverage of the company along with the
potential risks the company faces in terms of its debt-load that can see the opportunity
of pizza café that are be fall in year 3.
Profit margin
-50%
0%
50%
100%
Year 1 Year 2 Year 3
-38%
35%
52%
Time interest earn
Pizza café is measure ability for debt payments that company can pay more than
double time.
Profit margin
-50%
0%
50%
100%
Year 1 Year 2 Year 3
-38%
35%
52%
Conclusion
Pizza café have the budget by loan from the investor and pay the interest rate 12%
per year to investor. The overall of 3 financial statement which are income statement,
cash flow statement, and the balance sheet show the number that quite good that
represent higher in net income, the good liquidity that represented in the cash flow
statement, and the strong financial in the balance sheet . That can be concluding that
there is feasibility in the financial of pizza café.
Chapter7
Conclusion
The reason of why I choose to do the pizza café, because of nowadays the most people
interested western culture including the food style of western. I realize the new flavor
for Thai people and for foreigner tourist. My business emphasize the new flavor and
exotic for attractive the customer. My business is small business and low investment,
pizza café in car. My business can remove to everywhere, when I want to move. My
business has many product and service such as product salad bar, pizza, bakery and
beverage. I want to open a small pizza business, because of there are three possible
outcomes, resounding success, minimal success or failure. Help maximize your chances
for success. Find a suitable location for a pizza business using demographics, and other
valuable information Avoid the most common pitfall. I want to develop new recipes that
will become my license. That means I think of all possible consequences of any action I
take and through organization of effort, move forward as quickly and effectively as
possible. To start and organize any restaurant business and get the most from my efforts
I must set goals. My targets are students, workers, and foreigner or foreigner tourist.
Expectation
Expectations of the project Pizza Café business are the way that conduct to the objective
and made the business accomplish.
- Can analysis situation and meet the way to solve the problem.
- Can accomplish the goal and effective management of the project.
- Can generate modern Pizza Café that have unique different from competitor.
- Can generate income and achieve sale forecast or more.
- Can increase income in my business continuously.
The benefit from project after accomplish from set and learn process of the project, and
it lead you to understand every step to make the project in the real life.
- Can evaluate and identify the meaning of the Project Feasibility.
- Have more skill and efficiency to do the project in the real situation.
- Have more ability to solve the problem when situation change.
- Have channel differentiation
Today the pizza company or any fast-food is still famous and popular in teenager
and foreigner. Since the beginning to promote restaurant until now, our company
want to focus on student and worker near Chomnan River is first and make them
is the center to promote Ta Torn Yorn pizza café can attract customers both of
Thai people and foreigner.
In the raw material to use in component in pizza is easy to find in Thai market
thus Ta Torn Yorn pizza café can set lower price than other company for attract the
customers. My company will be care about service and good taste, concern about every
circumspect for make customers satisfy in Ta Torn Yorn pizza café.
Product/service
Ta Torn Yorn pizza café is a small restaurant and a new business to entry in the
market. The company try to promote Thai herb, Thai foods and intervene Thai culture
mix with Ta Torn Yorn pizza in Manu to attract the customers and identity own Manu.
The company wants to focus on teenagers, students, and foreigner the most around
Chomnan River. Thus Ta Torn Yorn pizza café maintain about component in foods and
want to make customer feel happy, when they tasty in special pizza of Ta Torn Yorn
pizza café.
My company design different style and different other company because other
company is the same tasty but manu of Ta Torn Yorn pizza will be present different
tasty in pizza menu.
The component is of pizza in my restaurant use raw material in Thai and support
Thai herbs, Thai foods into the market for the customers. It’s can make different idea
and attract many customers comes to Ta Torn Yorn pizza café.
In the future our company hopes to expand a new branch or franchise and
promote a new branch in other province in Thailand. And then Ta Torn Yorn pizza café
emphasize in time and make the customers satisfy in service and tasty of a special pizza.
Strategy
- I use material from local area, because cheaper price and easy to find it.
- I use material from local area, because I get new material and fresh more than
material other area or far from my business located.
- My business set up at Public Park and many varieties of menus.
- If the customers order pizza the medium size, they can get salad bar
free and if they order pizza large size, that they can get free bacon
bread.
- Pizza shop will must give social requirement such as the aims does the
membership card and shop pizza way for receive special discount which will the
show think shop pizza way takes an interest with a customer who is a member
of more and more.
- Competition Analysis (3C Analysis)
Competitor Analysis
- For the plan increases the number of branches abundantly a pizza, to be
continued concern about emphasize in provincial more and more. That’s depend
on the latency’s of the location and the area that come and opening of new mall,
now abundantly a pizza has 203 branch amounts, suppose end of this year has
will about 208 a branch, from the end of year last have about 198 a branch,
which, this year open a little new branch last year more that open very arrive at
28 a branch, because suppose next year economy situation will generally should
improve.
- Competitive Analysis
- The strength of the Ta Torn Yorn Pizza Café concept is its stress on opening
freestanding units, which offers immediate visibility and credibility to the
consumer. Despite their adequate funding, rapid growth, and free-standing store
concept, they are vulnerable to the competition food quality. The menu items
and prices listed are nearly identical to ours, but the portions are smaller. This
enables us to qualify more potential, which enable faster development. One of
the most important factors in establishing a company as a leader in any new
industry is developing brand name and brand identity among potential
customers. While it is not impossible to use an unfamiliar brand name,
establishing the brand name and linking it to the product identity takes a
significant amount of marketing funds. Companies that have been able to use a
brand name to automatically link them to the target market.
- Sale Forecast
- My sales forecast assumes a modest change in annual costs to accommodate new
entry into the market.
- I am expecting to increase sales modestly over the next year, which is a
respectable growth rate. The growth forecast is assumed given this is a new
product for the area using new channels of availability. I am not projecting
significant change in the product line, or in the proportion between different
lines.
- I am predicting an average of 36 pizzas sold each week night (Monday –
Friday). On the weekend (Saturday – Sunday), I am estimating 5 pizzas are sold
each day. Of those pizzas ordered, I am expecting approximately 1/3 to be dined
– in customers. Those customers dining in will most likely order drinks and/or
cocktail (on average 4 for each family). Additionally, I am estimating that
approximately one-third of the pizza orders will be accompanied by an order for
breadsticks.
Operating cost of my business is raw material, direct labor and overhead cost. Raw
material has an ingredient such as wheat flavor and flavor yeast. Direct labor has salary
of employee. My business has three employees and one manager, which different of
salary of each person. Each month, I paid expense of overhead cost of each month is
water supply, electricity, telephone fees and internet fees.
Reference:
http://www.brooklyn-pizza-works.com/pizza's_history.htm [from Cool Hunter, illy in a
Box, 13/04/2010], Shop
http://www.yes-iloveyou.com/smfboard/index.php?action=printpage;topic=2187.0
[nidjung inlove 15/04/2010], History pizza
http://www.ehow.com/how_1686_make-pizza-dough.html [By an eHow Contributing
Writer 15/04/2010], Recipe of pizza
http://www.bloggang.com/viewblog.php?id=lovely-ricky-rubio&date=24-02-
2010&group=5&gblog=48 [BlogGang, [email protected] 16/04/2010],
Recipe of pizza
http://www.sevenfive.co.th/categories/Storage/?page=13&sort=featured [Sevenfive
Distributor Company Limited 15/04/2010], Equipment
http://translate.google.co.th/translate?hl=th&langpair=en%7Cth&u=http://www.bizrate.
com/deep-fryers/ [bizrate search.compare.conquer 18/04/2010], Equipment
http://www.kingmachinesworlds.com/product/showprod.php?prodid=229&maincat=3&
subcat=73 [King Machines 18/04/2010], Equipment
http://www.google.com/imgres?imgurl=http://aarestaurantequipment.com/images/r60-
1.jpg&imgrefurl=http://aarestaurantequipment.com/index.php%3Fmain_page%3Dindex
%26cPath%3D6&usg=__YZLrOeRfQHtZQAX3jP4DdSEmRgk=&h=400&w=400&sz
=22&hl=th&start=6&itbs=1&tbnid=zm6hUe_Wm9oaMM:&tbnh=124&tbnw=124&pre
v=/images%3Fq%3Dprice%2BDisplay%2BWarmer%26hl%3Dth%26gbv%3D2%26tbs
%3Disch:1 [AA Restaurant 19/04/2010], Equipment
http://maps.google.co.th/maps?hl=th&sa=N&tab=Tl [Google.map 20/04/2010], Map of
Public Chomnan River at Phitsanulok Province
