Project Complit

8/14/2019 Project Complit

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Bajaj Power Bike

PROJECT SUBMITTED TO NIS ACADEMY,

IN PARTIAL FULFILMENT OF THE REQUIREMENTS

FOR THE

ADVANCE DIPLOMA IN MANAGEMENT AND APPLIED SKILLS

Name

Rahul S Deshpande

Name of the Guide

Prof:-Raj laxmi Bhosel

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Date: Registration No._______________

CERTIFICATE

Certified that the project _______________________________is a work done by

Mr./Ms___________________________ during the period of his/her study under my

guidance for the partial fulfilment of Advance Diploma In Management And Applied Skill/

Post Graduate Diploma In Applied Management.

Signature of the Guide Signature of the Regional Manager

Name: Name:

Place:

Date: Official Address with Seal: ______________

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ACKNOWLEDGEMENT

We hereby take this opportunity to thank all those people including my friends and

colleagues who have helped me for the successful completion of this project.

We would also like to thanks my entire faculty guide for the continuous support and

guidance they have rendered for the successful completion of this project.

We are Specially Thank to Mr. Manoj Ambhore a Manager of Probiking outlet of

Aurangabad and Mukesh Bancile of head of service center for giving detail information

about Bajaj Power Bike, Probiking & Services.

In the ends a special thanks to all members who are directly or indirectly associated

with the project.

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Index

Sr No Particular Page no

1 Objective 5

2 History of Bajaj Company 6

3 Profile 9

4 Key Person 9

5 Introduction 13

6 Feature of Product 14

7 Marketing Mix 16

8 Consuming Buying Behavior 24

9 Data Information Collected 25

10 Interpretation 25

11 Sales of Power Bike 27

12 Methodology 28

13 Limitation 29

14 Questioner 30

15 Market Survey 32

16 Suggestion 44

17 Conclusion 45

18 Visit 47

19 Bibliography 49

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OBJECTIVES:-

1. To know the market share of Bajaj Pulsar.

2. To know the perception of customers regarding Power bikes.

3. To determine the customers satisfaction regarding bikes.

4. To determine the factors influencing the choice of customers regarding bikes.

5. To Know the latest technology of Baja

6. To know the expectation toward the service centre of power bike.

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History of Bajaj

Bajaj Auto limited is one of the largest two wheeler manufacturing company in Indiaapart from producing two wheelers they also manufacture three wheelers. The companyhad started way back in 1945. Initially it used to import the two wheelers from outside,but from 1959 it started manufacturing of two wheelers in the country. By the year 1970Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles havebecome an integral part of the Indian milieu and over the years have come to representthe aspirations of modern India. Bajaj Auto also has a technical tie up with Kawasakiheavy industries of Japan to produce the latest motorcycles in India which are of worldclass quality The Bajaj Kawasaki eliminator has emerged straight out of the drawingboard of Kawasaki heavy industries. The core brand values of Bajaj Auto limitedincludes Learning, Innovation, Perfection, Speed and Transparency.

Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan inMaharashtra, western India, which produced 2,314,787 vehicles in 2005-06. The salesare backed by a network of after sales service and maintenance work shops all over thecountry.

Bajaj Auto has products which cater to every segment of the Indian two wheeler marketBajaj CT 100 Dlx offers a great value for money at the entry level. Similarly BajajDiscover 125 offers the consumer a great performance without making a big hole in thepocket.

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Market position

As of 2006, the Bajaj Pulsars form the most popular motorbike product in the newlyemerging 150+ cc class of Indian two wheeler market. Bajaj have been regularly makingalterations to it to make the motorbike look fresh at all times.

Versions

2001

The original Pulsar came with a 150 cc or 180 cc air-cooled, single-cylinder, petrol,spark-ignited four-stroke engine. They featured a single spark plug to ignite the air-fuelmixture fed from a carburetor, simple spring shock absorbers, round headlamp domeand 1,235 mm wheelbase. Disc brakes as standard equipment was a novelty in Indianmotorcycles of the early 2000s. Other standard features were parking lights and anaircraft-type fuel tank lid. The 180 cc version came with Electric Start (ES) and twin-tonehorn, both of which were optional equipment on the 150 cc version.

2003

The second generation Pulsars featured Bajaj Auto's newly developed DTSi technology,which increased the power rating of both versions by 1 bhp (0.75 kW) each and alsoincreased fuel economy. This model also sported a new headlamp assembly, 1,320 mmwheelbase, and standard twin-tone horn and trip meter.

2005

In 2005, Bajaj launched another upgrade of the Pulsar. The bike was offered with 17-inch (430 mm) alloy wheels as standard option, and the stance was also lowered by

about 12 mm. It was the first time any bike maker in India had offered 17-inch (430 mm)profile wheels at the rear. The fuel tank now had a capacity of only 15 litres. The poweroutput was now further increased to 13.5 bhp (10.1 kW) @ 8500 rpm for the 150 while itincreased to 16.5 bhp (12.3 kW) @ 8500 rpm for the 180. The rear shock absorberswere now gas-filled Nitrox absorbers.

2006

Bajaj introduced another version of Pulsar. New features included: pilot lampsseparated from the main headlamp, turn indicators with clear lenses and amber bulb,self-cancelling turn indicator switch, flush LCD screen with digital read-out of key vehicle

data, non-contact speed sensor, non-contact backlit switches, twin-stripe LED tail-lightassembly and side panels altered for a sharp, tapering-towards-the-rear look. Theengine had increased torque availability, reduced vibration and improved gear shift feel.They also introduced the 1 Down 4 Up variant of the Gear box for the first time on sub150 cc variants.

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http://en.wikipedia.org/wiki/Air-cooledhttp://en.wikipedia.org/wiki/Single-cylinderhttp://en.wikipedia.org/wiki/Gasoline_enginehttp://en.wikipedia.org/wiki/Four-stroke_enginehttp://en.wikipedia.org/wiki/Spark_plughttp://en.wikipedia.org/wiki/Carburetorhttp://en.wikipedia.org/wiki/Shock_absorbershttp://en.wikipedia.org/wiki/Wheelbasehttp://en.wikipedia.org/wiki/Disc_brakeshttp://en.wikipedia.org/wiki/Air-cooledhttp://en.wikipedia.org/wiki/Single-cylinderhttp://en.wikipedia.org/wiki/Gasoline_enginehttp://en.wikipedia.org/wiki/Four-stroke_enginehttp://en.wikipedia.org/wiki/Spark_plughttp://en.wikipedia.org/wiki/Carburetorhttp://en.wikipedia.org/wiki/Shock_absorbershttp://en.wikipedia.org/wiki/Wheelbasehttp://en.wikipedia.org/wiki/Disc_brakes


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Main article: Bajaj Pulsar 220 DTS-Fi

In July 2007, Bajaj began selling the Bajaj Pulsar 220 DTS-Fi and Pulsar 200 DTS-i,featuring fuel injection and oil cooled engines, a digital dash, and modern styling. Thisbike has some features which are totally new to the Indian market, like the fuel injectionitself, rear disc brake and clip-on handlebars (the last two only available in the 220model).

Technology

DTSi

DTSi stands for Digital Twin Spark Ignition, a Bajaj Auto trademark. The DTSi idea is asimple one to understand - it involved usage of two spark plugs (instead of the usualchoice of one) per engine cylinder.

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http://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/wiki/Fuel_injectionhttp://en.wikipedia.org/wiki/Clip-on_handlebarshttp://en.wikipedia.org/wiki/Spark_Ignitionhttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/wiki/Bajaj_Pulsar_220_DTS-Fihttp://en.wikipedia.org/wiki/Fuel_injectionhttp://en.wikipedia.org/wiki/Clip-on_handlebarshttp://en.wikipedia.org/wiki/Spark_Ignition


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BAJAJ COMPANY PROFILE:

Founder Jamnalal Bajaj

Year of Establishment 1926

Industry Automotive - Two & Three Wheelers

Business Group The Bajaj Group

Listings & its codes BSE Code: 500490; NSE - Code: BAJAJAUTO

Presence Distribution network covers 50 countries.Dominant presence in Sri Lanka, Bangladesh,Columbia, Guatemala, Peru, Egypt, Iran and Indonesia.

Joint Venture Kawasaki Heavy Industries of Japan

Registered & Head Office AkurdiPune - 411035IndiaTel.: +(91)-(20)-27472851

Fax: +(91)-(20)-27473398Works Akurdi, Pune 411035

Bajaj Nagar, Waluj Aurangabad 431136

Chakan Industrial Area, Chakan, Pune 411501

E-mail [email protected]

Website www.bajajauto.com

KEY PERSONS:

Board of Directors

Rahul Bajaj Chairman

Madhur Bajaj Vice Chairman & Whole-Time Director

Rajiv Bajaj Managing Director

Sanjiv Bajaj Executive Director

D.S. Mehta Whole-Time Director

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http://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.htmlmailto:[email protected]://www.bajajauto.com/http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asphttp://www.surfindia.com/finance/security-profile/bajaj-auto-finance-limited.htmlmailto:[email protected]://www.bajajauto.com/http://www.bajajauto.com/1024/aboutbajaj/rahul.asphttp://www.bajajauto.com/1024/aboutbajaj/madhur.asphttp://www.bajajauto.com/1024/aboutbajaj/rajiv.asphttp://www.bajajauto.com/1024/aboutbajaj/sanjiv.asphttp://www.bajajauto.com/1024/aboutbajaj/dsmehta.asp


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Bajaj Autos Ltd.

Bajaj Auto Limited

Type Public

Founded 1945

Headquarters Pune, India

Key people Rahul Bajaj (Chairman)

RevenueRs. 1,01,063 billion (2006) orUSD 1.87billion

Net income Rs. 17,016 billion

Employees ???Website www.bajajauto.com

Bajaj Auto is a major Indian automobile manufacturer. It is India's largest and theworld's 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra, withplants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makesmotorscooters, motorcycles and the auto rickshaw.

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http://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Billionhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.bajajauto.com/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshawhttp://en.wikipedia.org/wiki/Image:Flag_of_India.svghttp://en.wikipedia.org/wiki/Image:Logo_bajaj.gifhttp://en.wikipedia.org/wiki/Category:Types_of_companieshttp://en.wikipedia.org/wiki/Public_companyhttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/wiki/Revenuehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/USDhttp://en.wikipedia.org/wiki/Billionhttp://en.wikipedia.org/wiki/Net_incomehttp://en.wikipedia.org/wiki/Rshttp://en.wikipedia.org/wiki/Employmenthttp://en.wikipedia.org/wiki/Websitehttp://www.bajajauto.com/http://en.wikipedia.org/wiki/Indiahttp://en.wikipedia.org/wiki/Automobilehttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Maharashtrahttp://en.wikipedia.org/wiki/Punehttp://en.wikipedia.org/wiki/Motorscootershttp://en.wikipedia.org/wiki/Motorcycleshttp://en.wikipedia.org/wiki/Auto_rickshaw


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Timeline of new releases

1971 - three-wheeler goods carrier

1972 - Bajaj Chetak

1976 - Bajaj Super

1977 - Rear engine Autorickshaw 1981 - Bajaj M-50

1986 - Bajaj M-80, Kawasaki Bajaj KB100

1990 - Bajaj Sunny

1994 - Bajaj Classic

1995 - Bajaj Super Excel

1997 - Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw

1998 - Kawasaki Bajaj Caliber, Legend(India's first four-stroke scooter)

2000 - Bajaj Saffire

2001 - Eliminator, Pulsar

2003 - Caliber115, Bajaj Wind 125, Bajaj Pulsar

2004 - Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover

DTS-i 2005 - Bajaj Wave, , Bajaj Discover

Some of the models that Bajaj makes (or has made) are:

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http://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/1971http://en.wikipedia.org/wiki/1972http://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/wiki/1976http://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/1977http://en.wikipedia.org/wiki/Autorickshawhttp://en.wikipedia.org/wiki/1981http://en.wikipedia.org/w/index.php?title=Bajaj_M-50&action=edithttp://en.wikipedia.org/wiki/1986http://en.wikipedia.org/w/index.php?title=Bajaj_M-80&action=edithttp://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_KB100&action=edithttp://en.wikipedia.org/wiki/1990http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/1994http://en.wikipedia.org/w/index.php?title=Bajaj_Classic&action=edithttp://en.wikipedia.org/wiki/1995http://en.wikipedia.org/w/index.php?title=Bajaj_Super_Excel&action=edithttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/1998http://en.wikipedia.org/w/index.php?title=Kawasaki_Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Legendhttp://en.wikipedia.org/wiki/2000http://en.wikipedia.org/wiki/Bajaj_Saffirehttp://en.wikipedia.org/wiki/2001http://en.wikipedia.org/wiki/2003http://en.wikipedia.org/w/index.php?title=Caliber115&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Wind&action=edithttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/wiki/2004http://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/w/index.php?title=Wonder_Gear&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Discover_DTS-i&action=edithttp://en.wikipedia.org/wiki/2005http://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/wiki/Bajaj_Discover


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Scooters

Bajaj Sunny Bajaj Chetak Bajaj Cub Bajaj Super Bajaj Wave Bajaj Legend

Motorcycles

Kawasaki Eliminator Bajaj Pulsar Bajaj Kawasaki Wind 125 Bajaj Boxer

Bajaj CT 100 Bajaj Platina Bajaj Caliber Bajaj Discover

Power Bike

Pulsar 150 DTS-i

Pulsar 180 DTS F-i

Pulsar 220 DTSF-i

Pulsar 200 DTS-i

Avenger 200 DTS-i

Bajaj Avenger200CC

New Image

The company, over the last decade has successfully changed its image from a scootermanufacturer to a two wheeler manufacturer, product range ranging from Scooterettes toScooters to Motorcycle. Its real growth in numbers has come in the last 4 years after successfulintroduction of a few models in the motorcycle segment.

The company is headed by Rahul Bajaj who is worth more than US$1.5 billion.

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http://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Rahul_Bajajhttp://en.wikipedia.org/w/index.php?title=Bajaj_Sunny&action=edithttp://en.wikipedia.org/wiki/Bajaj_Chetakhttp://en.wikipedia.org/w/index.php?title=Bajaj_Cub&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Super&action=edithttp://en.wikipedia.org/wiki/Bajaj_Wavehttp://en.wikipedia.org/w/index.php?title=Bajaj_Legend&action=edithttp://en.wikipedia.org/wiki/Kawasaki_Eliminatorhttp://en.wikipedia.org/wiki/Bajaj_Pulsarhttp://en.wikipedia.org/w/index.php?title=Bajaj_Kawasaki_Wind_125&action=edithttp://en.wikipedia.org/w/index.php?title=Bajaj_Boxer&action=edithttp://en.wikipedia.org/wiki/Bajaj_CT_100http://en.wikipedia.org/wiki/Bajaj_Platinahttp://en.wikipedia.org/w/index.php?title=Bajaj_Caliber&action=edithttp://en.wikipedia.org/wiki/Bajaj_Discoverhttp://en.wikipedia.org/wiki/Bajaj_Avengerhttp://en.wikipedia.org/wiki/Rahul_Bajaj


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Bajaj Pulsar DTSi

Bajaj Auto Ltd has launched Pulsar DTSi in its attempt to remain 'Distinctly ahead'. The

all new Pulsar DTSi is packed with the path breaking next generation technology of

digital biking. Its various digital systems like capacitor discharge ignition (CDI) system,

Digital console and Digital Twin Spark ignition (DTSi) provides efficient fuel combustion

and better performance under all conditions. The latest DTSi engine of Bajaj Pulsar

DTSi, with twin spark plugs and 8 bit microprocessor chip, generates the pulsating 18

ps of power to excite the bikers and its advanced exhausted technology ensures the

great performance at lower rpm.

The muscular aerodynamic shape of Pulsar DTSi and its 1350 mm of wheel base with

17" large alloy wheels give this Bajaj bike a robust presence on the road. For the first

time in India, Pulsar DTSi is equipped with an Oil cooler, tube less tyres and new digital

console that makes the Pulsar most sporty and stylish two wheelers on Indian roads.

Launched in three variants of 200cc, 220 cc and 180 cc, Pulsar DTSi has a price tag of

Rs.70-85,000 (approx.) and up for sale throughout the dealerships of Bajaj Auto India.

Key Features of Bajaj Pulsar DTSi

Engine Oil Cooler to control the temperature and maintain the high speed and rpm.

Digital Odometer, Digital Speedo Meter, Digital Fuel Gauge and two Digital Trip Meters

contribute to enhanced riding comfort.

Tubeless tyres for better road grip and stability.

First bike in India with large 33 mm front fork for better shock absorbing ability.

Constant velocity (CV) carburetor for high level of performance.

Split seat for better riding and sitting comfort.

The new Petrol tank flaps give petrol tank an aerodynamic looks.

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you see in the picture is a Bajaj Pulsar. No, it is not the revamped Pulsar-180.

No, Bajaj hasnt given a secret makeover for the much-anticipated 220 cc DTS-FI.

This, hold your breath, biker boyz, is a Pulsar-200!

Merely weeks after springing a revamped Pulsar 180 on us without any buzz or promotions,

Bajaj has pulled another fast one yet again.

Despite being parked in the shadows of its bigger sibling, the P-200 is the first brute that catchesyour eye at the Auto Expo in Mumbai.

The squat, 18 bhp, oil-cooled beast ensures that you dont even throw as much as a cursoryglance towards the much-hyped DTS-FI.The naked chain makes gives it the perfect, mean, made-for-the-streets look.

To be launched in Bajajs pro-biking showrooms in January 2007, (thats what the Bajaj guy inthe stall at the expo promised) the P-200 has most of the goodies from the bigger Pulsar.

Tubeless tyres, the LCD speedo/analog tacho dash, split seats, two-piece grab rails, you name itand the P-200 has it.

Everything except the fuel injection, that is.

The bike, according to the Bajaj guys, is said to be slightly costlier than the Pulsar 180. Whichmeans, come January you must be able to lay your hands on the beast at around a miserly Rs70,000.These pictures should keep you rubbing your palms and smacking your lips till then.Just in case images of the P-220 are still in your memory, the DTS-FI will be out by April 2007,we are promised.

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Marketing Mix

Product:-Product is a physical good that a company offers to its customers for a price. The actual physicalproduction of products is not a marketing activity. The satisfaction of customers from the productis reviewed through sales figures and customers satisfaction studies.

The key parameters of the product are:-

Quality

Model and size

Packaging

Image

Service

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Marketing Mix

Product Place Price Promotion


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Bajaj Pulsar DTS-i 180 CC

Bajaj Pulsar DTS-i 200 CC

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Black

Blue

Red

Black

Red

Blue

Silver


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Pulsar 220 DTS-i Ebony Black Metalic

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Silver

Red

Black

Blue


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Comparative Study Between Bajaj Power Bike

FeaturesEngine & Transmission

Pulsar 220 DTSF-i Ebony BlackMetalic

Pulsar 200 DTS-i Ebony BlackMetalic

Engine 220 198.8

Engine Type4-Stroke, DTS Fi air and oil

cooled4-Stroke, DTS i air and oil

cooled

Engine Horse power 20 Ps 18 Ps

Engine Torque Max Speed 19.19 Nm @ 6500 RPM 17.17 Nm @ 6000 RPM

Transmission5 SPEED CONSTANT

MESH5 SPEED CONSTANT

MESH

Ignition System DTS-Fi DTS-i

Number of Cylinders 1 1

Exhaust System

Bore Stroke 67 X62.4 67X56.4MM

Fule Inlet System PORT FUEL INJECTION CARBURETTOR

Suspension

Front Suspension 130 MM 130 MM

Rear Suspension Gas assisted Nitrox, Hydraulic Gas assisted Nitrox, Hydraulic

Electrical

Hade Light55 W Ellipsoidal And Parabolic

Projector35/35 W clear lens type with 2

pilot lamp

Voltage 12 V DC 12 V AC + DC

Wheel and Tyres

Wheels Alloy Alloy

Tyre (Size)Front: 90/90

Tubeless Rear: 120/80Tubeless

Front: 90/90Tubeless Rear: 120/80

Tubeless

Fule Tank

Fuel Tank Capacity 15

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Bajaj Has Recently launch the new Power Bike that is Pulsar 220 DTSF-i Ebony Black Metalic

Features and specifications

With this introduction, Bajaj Auto would achieve a close second in the race to offer amicroprocessor-based fuel injected motorcycle to Indian customers, afterHero Honda's 125 ccGlamour FI motorcycle. The new Pulsar has a longer wheelbase than its predecessor, factory-fitted front and rear disc brakes and detailed digital instrumentation. The Pulsar DTS-Figenerates a maximum power of 20 bhp (15 kW) and a maximum torque of 19.12 Nm (14 lbft).

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http://en.wikipedia.org/wiki/Microprocessorhttp://en.wikipedia.org/wiki/Hero_Hondahttp://en.wikipedia.org/wiki/File:Pulsar_220.jpghttp://en.wikipedia.org/wiki/Microprocessorhttp://en.wikipedia.org/wiki/Hero_Honda


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Place

To deliver product to the customer company select the method and a convenient and accessiblelocation. Product is available through outlet in Bajaj it has only one outlet in Marathwada that isBajaj Probiking show room in Aurnagabad ABC complex.

It has reduce the dealer it means the sale of product is direct from company to customer. Socustomer can get benefit, Bajaj Probiking is the example of direct selling.

Bajaj Probiking is setuated at Adalat Road, ABC Complex Aurangabad.

This is the service center of Bajaj Probiking.

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Now Bajaj has come up with new concept that is Bajaj Probiking

History

A little after the turn of the millennium, we - a couple of Indian petrol-heads - realized

that a place was needed for us to do what we did best talk cars! There was just oneproblem: that platform didnt exist yet. We wanted to discuss Indian cars, exchangereviews, share tips and expand our automotive knowledge. GTO took the initiative ofcreating a small forum on the MSN Communities called Formula India. This messageboard offered nothing more than a free storage of messages on the MSN website.There were only ten to fifteen active members at the time. Even though the group wassmall and the features of that proto-community were limited, our passion was strong.And the determination overwhelming. With time, our group created a valuable archive ofcar reviews, advice on tuning and owning cars, manufacturer trends, lists of problematiccars and more.

At some point, we realized that the information on cars available from traditional mediaoutlets could be very misleading. This came as no surprise given the financial power ofthe automotive industrys advertising departments, but Indian petrol-heads surelydesurveyd better! Motivated by the enthusiasm with which the little MSN communitywas received, we decided to take the step of building an independent Indian automotivewebsite. We wanted a feature-rich community that could literally Red-line the Indian carscene a common platform where car enthusiasts could get together and have freeaccess to unbiased and honest information on the Indian car scene.

On the 10th of February, 2004, the Team-BHP domain was registered. On the 14th ofFebruary, Team-BHP went live. The name was chosen to emphasize that this was more

than just another interest group or forum it was a team strongly bonded by theirpassion for cars. The choice of the word BHP was even more obvious: they all wantedmore power! Altogether, the name describes a collaborative community driven by anddedicated to speed, power, reliability, efficiency and performance. Because of the limitedresources available at the start, Team-BHP was hosted on a shared surveyr with freelyavailable forum software. But the identity was unique and the spirit was strong. Within afew months we grew to 1,000 automobile enthusiasts and 50,000 articles. Eventually,we decided to host the community on a fully dedicated surveyr with the most feature-rich softwares available.

From its original 14 enthusiastic members, Team-BHP has gone on to become the

largest Indian automotive community with over 1 million content-rich posts, tens ofthousands of members and over 10 million annual visitors from all around the globe.

Bajaj Probiking has only five outlet in state they have placed in Mumbai, Pune, Nagpur, Nashik,Aurangabad. In Marathwada there is only one outlet of Probiking that is in Auranagabad.

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Price:

Price is used to help establish a products image because consumer associate aproduct quality and price with its image.

ThePrice of Bajaj Product

1) Pulsar DTS-i 180 :- 67932/- Rs. On Road Price

2) Pulsar DTS-i 200 :- 75000/- Rs. On Road Price

3) Pulsar DTS-i 220 :- 83749 Rs. On Road Price

4) Avenger :-73000 Rs. Ex Show room price

Promotion:-

The promotion variable is used to facilities exchanges by informing the target users abut aproduct and its producing organization it can be done to boost the image of the organization, tomake consumer aware of a new product.

Company can promote by following:-

Advertising

Sales Promotion

Mouth Publicity

Event

The Bajaj Probiking Company outlet has mostly used event for promotion of new product.

Bajaj Promotional Activity

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FACTORS INFLUENCING CONSUMER BUYING BEHAVIOUR

A consumer, making a purchase decision will be affected by the following three factors:

1. Personal Factors2. Psychological Factors3. Social Factors

Personal Fectors

These factors were varying from person to person. Demographic Factors. Sex, Race,Age etc. played major role in buying two wheelers for individual use.Young people in age group of 18-35yrs purchased two wheelers for different variousreasons while older people in age group of 35-50yrs purchased just for travellingpurpose only.

Psychological FectorsThere were many people who wanted to purchase two wheelers just because they hadsense of love and belonging for bikes. This was found more among Hero Honda user.They are mostly see performance of the bike and services that provided by companiesand want their bike to be smooth while driving the bike.

Social Fectors

There were many people who bought bikes because of social factors like on theirparents, friends and relatives opinion. There were few people who bought their bikes for

style and status. Besides this to my surprise I found out that in todays world boys playmajor role in buying decisions for themselves and for their family also.This also played a greater role in purchasing decision of two wheelers by individuals.Boys who were in age group of 18-25yrs were more interested in features as comparedto other factors described.

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About Dignoroom :-

When we asked about dignoroom he told that this is the room in which there is AC and

you can take a test drive in that room so in front of the mirror you can see all the feature

about power bike. According to him only Bajaj Probiking has this type of technology and

we think because of that he dont agree to took photograph of this dignoroom.

He is very co-operative to us

About Probiking Service Centre :-

When we visit to Bajaj Probiking service centre firstly we met to Mr Mukesh Bancile who

is the head of service centre. It is situated on Adalat Road Near Manmandier Travels.

We told we are the student of NIS Academy MBA First Year he gave a good response.

When we told them we want information about power bike service then with smiling

face he agreed to give the whole information about Power Bike service.

According to him this service centre is separated before one year and in this service

centre only power bike can be services. The technician which are taking care of service

of power bike they are perfectly trained. The motto of this service centre is to improvised

in quality and give maximum customer satisfaction.

They provide various type of services such as if any customer are breakdown problem

at that time they are taken out that bike from home of that customer. If the bike is in

warranty period there will be no service charges applied. In this service centre near

about 12 to 14 mechanics are working in service centre.

He told because of this slag period there are only 8 to 10 bikes are coming for servicing.

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FACTORS INFLUENCING SALES OF POWER BIKE

Features: It plays major role in sale on any bikes. Today people are more attractedtowards the features of bikes and are ready to spend huge amount of money on buyinga handset having huge numbers of features.E.g. Hero Honda karizma, Bajaj Pulasr , Yamaha

Price:- Price also plays a major role. Companies need to place their products in such a

way that it can differentiate itself from others by its price. If price of bike is kept low andmore features are provided to customers than company can create market for itself.

Availability:- Products need to be available easily. Customers dont like to travel much tobuy bikes. They prefer to get their bikes from nearest showrooms so in order to bemarket leader companies should make sure that there products are easily available tocustomers.

After sales service:- Companies should make sure that they provide good after saleservice to their customers and there problems are rectified as soon as possible. Theturnaround time should be very less that customers dont have to wait too long for their

problems so to be solved.

Quality:- The quality of products should be very good. Todays customers want value formoney if that is not provided than company will find it difficult to position itself in themarket.

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RESEARCH METHODOLOGY

It is well known fact that the most important step in marketing research process is todefine the problem. Choose for investigation because a problem well defined is half solved. Thatwas the reason that at most care was taken while defining various parameters of the problem.

After giving through brain storming session, objectives were selected and the set on the base ofthese objectives. A questionnaire was designed major emphasis of which was gathering newideas or insight so as to determine and bind out solution to the problems.

DATA SOURCE

Research included gathering both Primary and Secondary data. Primary data is the firsthand data, which are selected a fresh and thus happen to be original in character. Primary Datawas crucial to know various customers and past consumer views about bikes and to calculate themarket share of this brand in regards to other brands.

Secondary data are those which has been collected by some one else and which already

have been passed through statistical process. Secondary data has been taken from internet,newspaper, magazines and companies web sites.

RESEARCH APPROACH

The research approach was used survey method which is a widely used method for datacollection and best suited for descriptive type of research survey includes research instrumentlike questionnaire which can be structured and unstructured. Target population is well identifiedand various methods like personal interviews and telephone interviews are employed.

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LIMITATIONS

Research work was carried out in one Dist. of Aurangabad only the finding may not beapplicable to the other parts of the country because of social and cultural differences.

The sample was collected using connivance-sampling techniques. As such result may notgive an exact representation of the population.

Shortage of time is also reason for incomprehensiveness.

The views of the people are biased therefore it doesnt reflect true picture.

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Name :- _______________________________________________

Address :-_______________________________________________

Contact No :-_______________________________________________

Profession :-_______________________________________________

1) For which purpose will you like to buy a power bike?For office use For travel Other 2) Which company power bike would you like to prefer? Give rating 1 to 10?Bajaj Hero Honda Yamaha Other

3) Why would you like to prefer this brand of power bike?For quality For feature For style

4) How much CC power bike would you like to prefer?180CC 200CC Above 200CC

5) According to you what is different between power bike and other bike?Look and comfort for style For Technology

6) What do you like more in power bike?Technology Speed

7) What is your view about service for this brand?Good Very good Excellent

8) What factor should influence to purchase power bike?Price factor Service Factor

9) Would you like to see some changes in power bike for what?In Speed In price In look

10) For which purpose would you like to purchase a bike?For mileage For look For economy

11) Will you recommend to some one else to purchase this bike?

Yes No

12) Which bike would you like to prefer?Pulsar Karizma Yzf R15 Other

13) How you are aware about this brand ?

Media Events Mouth publicity Other

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Attributes Rating Scale

ImportanceWeights

Poor Fair Good excellent

Price 30

SupplierReputation

20

ProductionReliability

30

Service Reliability 10

Supplier Flexibility 10

Total Source

14) When you buy power bike?

Occasion Festival session Event

15) What is you opinion about power bike please say one line?

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Markets survey report

1) For which purpose will you like to buy a power bike?

For Traval

For other

For office

For Travel 55.56For Other 40.74Other 3.70

ConclusionMost of people prefer to buy power bike for travel purpose. This we can say according to themarket survey very few people use power bike for office purpose.

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2) Which company power bike would you like to prefer? Give rating 1 to 10?

Bajaj

Hero Honda

Yamaha

Company Name Good Very Good Excellent

Yamaha7.41% 22.22% 3.70%

Hero Honda7.41% 22.22% 14.81%

Bajaj0.00% 18.52% 3.70%

Conclusion

Most of the people prefer to buy Hero Honda power bike as per market survey.

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3) How much CC power bike would you like to prefer?

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

180CC 200CC Above200CC

Power Bike

180CC 200CC Above 200CC

25.93% 22.22% 51.85%

Conclusion

People like to purchase above 200cc power bike.

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5) According to you what is different between power bike and other bike?

0

2

4

6

8

10

1214

16

18

Look &Comfort

For Style For Tech

People view

Conclusion

Most of the people differentiated power bike whit other because of new technology

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6) What do you like more in power bike?

SPEED

TECHNOLOGY

Speed Technology

59.26% 40.74%

Conclusion

Most of the people want speed in power bike.

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7) What is your view about service for this brand?

Good

Very Good

Excellent

Company Name Good Very Good Excellent

Yamaha 7.41 22.22 3.70

Hero Honda 7.41 22.22 14.81

Bajaj 0.00 18.52 3.70

Total 14.81 62.96 22.22

Conclusion

Most of the people satisfied with service comment of very good.

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9) Would you like to see some changes in power bike for what?

0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%35.00%

40.00%

45.00%

50.00%

In Speed In Price Look

Chenges in

Power Bike

In Speed In Price Look

14.81 37.04 48.15

Conclusion

Most of the people want to see look in power bike instead of speed.

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10) Will you recommend to some one else to purchase this bike?

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

Yes No

Recommendation Bike

Conclusion

Most of the people recommended to others to purchase the same type of power bike which theyuse but some of them dont recommended to some one else. It may be because of the are notsatisfied with their power bike or it may be they want unique for this product.

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11) Which bike would you like to prefer?

Bajaj Pulsar

Y Z fR15

Karizma

Conclusion

Most of the people are going with Hero Honda Power bike because of the service andmaintenance which are providing by Hero Honda Service centre.

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12) How you are aware about this brand ?

0.00%5.00%

10.00%

15.00%

20.00%

25.00%30.00%

35.00%

40.00%

45.00%

Midia Mouth

Publicity

Events Other

Source knowledge

SOURCE OF KNOW PRODUCT

Media MouthPublicity

Event Other

33.33 40.74 11.11 14.81

Conclusion

Most of the people aware about power bike form mouth publicity. It has more affect on itsselling.

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13) When you buy power bike?

0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

Occasion Festival Session Event

Power bike bay

Occasion Festival session Event

25.93% 51.85% 22.22%

Conclusion

Most of the people would like to purchase a power bike on festival session like Dipawali,Dashehara, Idd, Lowhari.

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Suggestion For Improvement

According to survey we will want to give suggestion to Bajaj Company they should be improved

in maintenance sector because during survey each and every customer who would not like to

prefer Bajaj Power Bike. Only because of his maintenance problem so Bajaj should come with

low maintains power bike.

Most of the people want to see more speed in power bike so Bajaj should come with more speed

power bikes. Also most of the people to prefer to buy power bike with the view of service factor

so Bajaj Should come with excellent service.

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Conclusion

When our team met the people mostly people prefer Yamaha and Hero Hondas Power Bike

according to the people Yamaha and Hero Hondas Power Bike has low maintenance against

Bajaj companys Power Bike like Pulsor DTS-i 180,200,220 CC has high maintenance people

have to go regularly service centre they do not have enough time to go to service centre again

and again. Thats mean Bajaj Companys all power bike has high maintenance according to

survey.

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Our Team Member

PURBHAJI DEVIDASRAO MUDHAOLE

RAHUL SUHAS DESHPANDE

RAHUL GOVINDRAO PAWAR

RAJKUMAR SINGH

RAMESHWAR VISHNU SHINDE

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Visit To Bajaj Probiking

Bajaj Probiking Centre

Pulsar 220 in Bajaj Porbiking Showroom

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Group Members Visited to Porbiking Outlet of Aurangabad

Team Member with Bancile Sir Head of Bajaj Porbiking Service Centre.

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Bibliography

Marketing Management Philp Kotler

ADMAS Book

Ms. Raj Laxmi Bhosale

Bajaj Probiking showroom

www. Google.co.in

www.bajajauto.com

Documents

Project Complit