Upload
rylie-wilcott
View
217
Download
1
Tags:
Embed Size (px)
Citation preview
Project CARSCould You Live Without Me?
Quincy Senior High School
Community Outreach
Basketball Games• Attended two boys basketball
games• Created displays with information,
that were available before the game
• Announcements made before each activity using information from Allstate’s Keep the Drive and Ford’s Driving Skills for Life websites
• Created half time presentations regarding
– Drunk driving– Hazardous road conditions
• Approximately 650 adults and 350 students regularly attend the basketball games
Pre-School Goodie Bags• Distributed goodie bags to
preschoolers • Bags contained safe
driving related materials– coloring pages– fun activities– safety belt laws information– “Click It or Ticket” clickers
Facebook• Safe driving messages are
shared– Safe driving reminders– “Facebook only”
competitions
• 218 “friends”
Coloring Contest• Safe-driving related
coloring sheets were sent to local elementary teachers
• Teachers discussed with their students the importance of buckling their seatbelts and not distracting the driver
• Attended the morning assembly at Washington School to celebrate that 70% of their school participated!
• 432 submissions
Poster Contest
• A poster contest was held for students grades 4 through 9.
• Students created posters with a graphic and a creative safe driving message.
• 24 submissions
Junior High Assembly• Information was presented
about the Driving Skills for Life curriculum and The Academy– A drawing was held for
students who completed The Academy and printed their certificates
• Students were presented with a safe driving contract that was created using The Brutal Truth from the Keep the Drive website
Politician Signs• Politician signs were
placed in 50 yards, reminding drivers to buckle up and drive safely
Business Marques
• Local businesses displayed safe driving messages on their marquees.
• Businesses were located along Broadway, Quincy’s busiest street.
Proclamation• Mayor John Spring
awarded us with the Proclamation at the City Council meeting on the Tuesday night of our Safe Driving Week.
• We provided Mayor Spring with a safe driving water bottle and other promotional items from our campaign
• Aired on public television
Driving Simulation• Trooper Mike Kindhart
led a driving simulation for the community.
• Approximately 5,500 people observed the simulation.
• The Home and Living Show was held at the Oakley Lindsey Center.
Drive One 4UR School• CARS members
manned a booth at the Drive One 4UR School event.
• The booth provided information related to safe driving.
School Outreach
Winter Pep Rally• We previewed our CARS campaign
at our winter pep rally.
• We discussed our:
– CARS Facebook group
– CARS Safe Driving Week
– Keep the Drive website
– Driving Skills for Life website
• Reminded everyone “on the road off
the phone” and asked “Could you live
without me?”
Announcements• Announcements are read over the intercom each day; this
year we used this to our advantage reading safe driving tips
from the Ford website, such as:
– “Vehicle crashes are the number one killer of teenagers in America,
claiming more than 7,000 lives each year. In fact, a 16-year-old driver is
10 times more likely to be involved in a crash than an adult. That’s why
every student in our school should watch the Driving Skills for Life
videos, which illustrates driving skills importance for safety. Visit
https://www.drivingskillsforlife.com/index.php for more information.
– On behalf of Project CARS along with our sponsors Ford Driving Skills
For Life, Allstate, Illinois Department of Transportation, and the Ford
Motor Foundation; we would like to remind you this weekend…
BUCKLE UP, EVERY TRIP, EVERY TIME!”
Window Painting & Posters• Students were
greeted Monday with painted windows and safe driving signs that had safe driving mottos.
Safe Driving Ribbons• During Advocacy CARS
members tied ribbons to all the cars in the parking lot and at our Flinn parking lot.
• It was -4° outside while we were tying the ribbons.
Balloon Release• A balloon release was
held after school. • A total of 308 balloons
were released.– This represented our
statistic, found on the Keep the Drive website, that if 11 teenage driving related fatalities per day occurred, in the month of February 308 teens would lose their lives.
Smarties & Dum Dums
• Thursday in the morning members on the CARS committee stood outside at the high school and handed out Smarties to those who wore their seatbelt.
• Those who did not wear their seatbelt were given Dum Dum wrappers.
• It was -6° outside.
Assembly• Three speakers talked about the things
CARS focused on including: texting and driving, drinking and driving and seatbelt usage
• First speaker was Trooper Kindhart– Talked about the foolishness and the dangers of
texting and also drinking and driving
• Second Speaker was George Heroux– Executive Director for Victim Impact Speakers– He shared pictures of families and victims he has
helped and told their stories
• Third Speaker was Denny Pryor– His 18 year old son was a victim of a drunk
driving accident– He shares his family’s story in hope that drunk
driving will eventually never happen– Wants to inspire others to be smart and do that
right thing: Don’t drink and drive
Statistics T-Shirts• 308 QHS students wore t-shirts displaying the campaign
statistic and the logos of Ford Driving Skills for Life, The Allstate Foundation, and The Illinois Department of Transportation Division of Traffic Safety.
Incorporating Driving Skills for Life and
Ford Motor Company
Newsletter• The Tips for Parents from
the Driving Skills for Life website was included in our February/March Newsletter
• The newsletter is sent to 1600 parents and is posted on our website
“The Academy”• Students at Quincy Senior High
School visited the Ford Driving Skills For Life website and took the Learning Quiz .
• The students printed out their certificates after taking the quiz and received various prizes for their participation.
• CARS committee members hosted a “The Academy” workshop to help students navigate the website and register
• 193 student completed The Academy and printed their certificates
Belt It Out• QHS hosted its own version
of Ford’s Belt it Out Contest. Advocacy classes developed safe driving related songs and videos.
• Our contest winners created new lyrics to the song “Build Me Up Butter Cup”
Information Booth• We passed out fliers to
students providing them with Ford MyKey safe driving information, provided by the staff of Gem City Ford.
Incorporating Keep the Drive and Allstate
Newsletter• The Parent-Teen Driving
Contract from the Keep the Drive website was included in our February/March Newsletter
• The newsletter is sent to 1600 parents and is posted on our website
The Brutal Truth• Gives teens facts and
statistics about reckless driving
• Students read and signed their name to make a promise to be a safe driver.
• 827 students returned a signed contract
Information Booth• We passed out
information in the commons, sharing with our fellow classmates some of Allstate’s safe driving information, provided by our local agent, Bob Navolio.
Media Coverage
Quincy Herald Whig• Project CARS was featured
twice in the local newspaper.– On Sunday, December 12, a
preview of our campaign was run. The article outlined the program sponsors and what Operation Teen Safe Driving is all about.
– On Thursday, February 10, featured a photo of a CARS member participating in the balloon release.
• An online version of the December 12 story was placed on their website
WGEM (NBC & Fox affiliates)• February 9th
– 2 ½ minutes• 5:00 p.m. news• 6:00 p.m. news• 10:00 p.m. news
• February 10th
– Morning news• Online version of story
posted to their website• WGEM covers 15 counties in
three of the surrounding States. Potential total population reached: 275,753
KHQA (CBS & ABC affiliates)• February 11th
– 5:00 p.m. news– 6:00 p.m. news– 10:00 p.m. news
• February 16th – 6:00 p.m. news– 10:00 p.m. news
• Online version of story posted to website
• KHQA covers 15 counties in three of the surrounding states. Potential total population reached: 275,753
News/Talk Live 105• December 14th
– The segments lasted 4 minutes and 37 seconds
– Interview with CARS chairperson, Sinead Brink
– Previewed CARS campaign
– Spoke about OTSD program and sponsors
Public Service Announcement• A PSA was recorded and has
been playing 6 times a day on our local station since January 28th
• The PSA was sent to 16 stations throughout the area, and as far away as Louisiana, Missouri
• Estimated listenership for the PSA is 275,753
Results
Imagine…• If the 308 students who wore
our statistic shirt, told 10 people about what it takes to be a safe driver, then 2,772 more people would hear our message.
• If those 2,772 people told 10 more people about our safe driving message, we would
impact 27,720 people!
Student/Teacher Reactions• “The assembly was very thought provoking and I will definitely
think twice before picking up my phone any time while driving.”
-Marissa Blakey, senior• “The assembly was awesome. The students were amazing
and sat spell bound.”
-Heike Bruner, teacher• “The messages on the window were great. My favorite was
don’t drive intexticated.”
-Connie Bakker, teacher
Seatbelt Surveys• Driver seatbelt usage
increased 4.8%• Total seatbelt usage
increased 2.4%