Progress Report

8th July 2015Project Advisory Group

Presented by Bríd Greenan

One Step Up

Number of Profiles = 3,739Number of calls to Freephone

Helpline= 306

• 46% were looking for information on courses and 26% were looking for advice

• 52% were aged between 35-65 Years• Of those seeking basic skills 41% were in

employment• 36% described themselves as long-term

unemployed• 47% of those who were long-term unemployed

were looking for courses

Outcomes- One Step Up

Outcomes -Calendar

144 events were promoted

Summary of Key Findings(Jan-June 2015)

• 306 contacted the Freephone helpline• 8% increase in queries compared to 2014• 64% female compared to 36% Male • 64% Urban compared to 36% Rural • 46% of callers were unemployed and 31%

employed• 35% looking for courses

Most popular courses:• Childcare• Computers/IT• Healthcare• Teacher/Training/

Tutor/ SNA• Counselling/

Psychology

• 20% were looking to return to education

• 11% were looking to do the Leaving Certificate

• 10 % no formal qualification

• 12% Junior Certificate or equivalent

• 51% Leaving Certificate or equivalent

• 25% third level qualification

Level of Education

Barriers to education

• Lack of information• Lack of suitable courses • Finance

Promotional Activity

• Facebook social media campaign

• Promotional material

• Radio advertisement campaign

• Ongoing promotional activity

Videos Posted

Kerry ETB Training video got a reach of 7,116 people and 1596 video views. 26% of profiles gathered during that day were from county Kerry.

Denise’s video reached 45,824 people and was watched by 12,163 people

Profiles by Month

Jan Feb March April May June

Series1 817 554 520 409 993 446

Promotional Material

30 Libraries Headquarters Bookmarks 20Posters 10

40 ETB Offices -AEOBookmarks 10Posters 10Fliers 10

70 Intreo Offices Bookmarks 20 Posters 5

Ongoing Promotion & Publicity

• Weekly e-bulletin distributed to members

• Fairs & Expos ; Warrenmount, Central Library, Baldoyle Fair, Wicklow Further Education Centre

• Marketing through the Google ad words campaign

• Radio advertisements ran from 20th -27th May

Developments to website

Personalised homepage

Improved functionality

Features to improve data collection

library contacts included

Refreshed FAQs

New Facebook app

Before

After

Facebook App

Developing relationships with stakeholders

• Stakeholders or supporting organisations have been contacted to include a link on their website

• Presentations delivered to over 100 frontline staff; Department of Social Protection Finglas & Swords and Louth and Meath ETB staff

ECAS Online Platform

• ETB promotional activity Ireland [09/06/2015]

• One Step Up Report 2012-2014 [30/04/2015]

• Progress report presentation on the European Agenda on Adult Learning [21/04/2015]

• European Agenda on Adult Learning Update Ireland [20/04/2015]

• Donegal ETB - Learner event, community education

• Longford and Westmeath - Student Writings launch

• Cavan and Monaghan ETB - Careers Info event

• Leitrim Learners Conference - learners/guest speakers

• Limerick and Clare ETB - events to promote adult

learning

ETB Promotional Activity

• Laois and Offaly - Open day and show case of learner work

• Cork ETB - Multimedia captures the benefits of

community education• Dublin and Dun Laoghaire ETB - Open day and

launch of new centre

• Kildare and Wicklow - Open Days in Bray and Athy promoting their services

• Tipperary ETB – Learner Ambassador Video including 6 learners

ETB Promotional Activity