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Program Development ProposalMBA and PMBA in Global Aviation Management

10 July 2012

Introduction:

The specialization in Global Aviation Management in the MBA and PMBA programs isthe outcome of the continuous development and expansion of the current MBA andPMBA programs of Hellenic American University.

Given current faculty expertise as well as significant demand for aviation studiesglobally, it was apropos to develop this specialization at this time. Hellenic AmericanUniversity, starting with Global Aviation Management, is poised to develop severalcertificate programs with industry specializations. Global Maritime Managementand Global Supply Chain Management should follow, thus creating a comprehensiveand multi-dimensional offering in Global Transportation.

The certificate programs will comprise the 3 elective courses of the MBA and PMBAprograms and those students taking the certificate will be able to continue studiestoward the attainment of the MBA or PMBA degrees. The same admissions criteriathat apply to the MBA and PMBA programs, will apply for the graduate certificates.

Initially, the certificate will be developed for e-learning delivery and, as it will beunique for Greece and the eastern Mediterranean region we expect it will capturesignificant first mover advantage interest. Additionally, our existing closepartnerships with aviation companies in Greece (Athens International Airport, GlobalAviation) will support the development of the specialization. Further and immediateexpansion of the program can be attained in the US where we also have strongaviation industry partnerships (Manchester Airport, PANYNJ, MASSPORT, AlphaFlying).

This document is a proposal to Hellenic American University Faculty and senioradministration, for the foundation of a variation of the general MBA PMBA thatfocuses on issues of technology management with an industry focus in globalaviation management. The program design is in-line with the mission of HellenicAmerican University in that it is global in outlook and applied in focus. Itcomplements our existing PMBA and MBA offerings and requires no additionalresources to implement. The new program is described below:

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Overview of the Global Aviation Management Graduate Specialization:

The Global Aviation Management Certificate offers students the opportunity to learnabout aviation in a global context focusing on current issues in the industry andcombining managerial skills and competencies acquired through the MBA and PMBAcore with in-depth and applied knowledge of the industry. It is an appropriatedegree program for managers and technical experts alike, as well as those whopossess either a technical or a business background.

PMBA

The Professional MBA addresses the needs of experienced professionals for graduatebusiness education. The program introduces participants to the eight managerialroles of the Competing Values Framework and helps them develop the knowledgeand skills that will enable them to balance the often contradictory pressures of themanagerial job. The Professional MBA is offered both as a full-time and as a part-time program. Full-time students can expect to finish the program in two years whilethe completion timeframe for part-time students would depend on the classes theytake each academic term. The program uses a variety of learning environments andteaching methods, including in-class teaching, online sessions, team-based teaching,and the case study method, in which students reflect on the realities of decision-making in organizations and learn that the practice of management is a livedexperience and a learned skill. The Professional MBA is ideal for professionals whohave five years of managerial experience and seek to fast-track their careers.

MBA

The MBA at Hellenic American University is designed along three broad areas ofmanagement, namely: managing people, enterprises and Business Intelligence.Students develop the ability to manage people and resources efficiently andeffectively. They develop a creative problem-solving strategy and master a range ofquantitative and qualitative competencies that enable them to make informeddecisions and continually learn throughout their professional careers. They alsoacquire a global perspective on the business environment, and a full appreciation ofthe local entrepreneurial practice. Finally, they come to appreciate the importanceof corporate social responsibility, become familiar with the legal and ethicalframework of doing business, and understand the role of corporate governance.

The Program Philosophy

The program is designed to prepare professionals for careers in the dynamicbusiness environment of global aviation, by equipping them with the competenciesthat aid them to become better managers, able to deal with the pressures ofconflicting roles, and complex environmental dynamics.

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Global Aviation Management Specialization Objectives and Learning Outcomes:

Foster applied strategic thinking skills: students will be able to demonstratethe capacity to assess dynamically changing business environments andprofitably align their business activities through the informed application ofmodern and classic management tools;

Foster critical thinking capacities: students will be able to demonstrate thecapacity to identify organizational problems, challenge dominantassumptions and surface dormant beliefs, and learn to become informed,ethical, and responsible decision makers;

Foster organizational capacity: students will be able to demonstrate thecapacity to operate, communicate, and deliver results individually as well ascollectively;

Acquire in depth knowledge of the main current challenges and priorities ofthe global aviation industry both on the technical and managerial realms;

Understand the global nature of the aviation industry including theinterdependence of the issues that faces as well as the industry’s regulatoryframework in an international and inter-governmental context.

Program Description:

The MBA and PMBA in Global Aviation Management is based on the existing MBAand PMBA core and offers specialized courses in the international regulation,technology and the management and operations of the global aviation industry. Theprogram is structured as follows:

PMBA

a. The General Skills Curriculum (4 courses, 12 credits)

The general skills curriculum solidifies students’ knowledge of basic skills andterminology, and builds the conceptual frameworks that will guide their learningthroughout the program. It lays the groundwork for the core curriculum. Some ofthese courses may be waived based on previous undergraduate academic work.Those foundation courses that are waived will be substituted by elective courses.

b. The Managerial Competencies Curriculum (8 courses, 24 credits)

The managerial competencies curriculum consists of core courses that build studentknowledge of important functions of management and provide the tools andexperiences essential to a successful business career. The core curriculum includeseight required courses. The required core courses help students build a broadstructure of management concepts and skills across all key disciplines. These courses

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are grouped in four pairs/modules. Each pair of the required core courses developsthe leadership competencies associated with a pair of competing managerial roles:coordinator and innovator, mentor and director, facilitator and producer, and,finally, monitor and broker. In particular, the four modules and their constituentcourses are designed as follows:

c. Specialization Curriculum (3 courses, 9 credits)

Specialization courses provide students with an opportunity to examine specificbusiness areas according to their interests and career needs. A student can take allthree courses and graduate with a specialization in Global Aviation Management or ifdone as stand-alone, a Certificate in Global Aviation Management. The Capstoneproject as part of the specialization will focus on a particular topic of special interestto the student in the aviation field.

d. Capstone Project (3 credits)

The Capstone Project provides an opportunity for students to integrate and applythe knowledge they have gained within the Professional MBA program by engagingin a collaborative project with an aviation business organization, or to study, in depth

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a particular topic of academic interest in aviation, relying on primary research andmaking an original contribution to the field. Students will research and analyze a keybusiness issue or problem and recommend a solution to that problem in a formatappropriate for presentation to the top management of the company or organizationor equivalent to a Master’s degree thesis. Through the Capstone Project, studentsdevelop critical skills and valuable contacts that will enhance their careers.

MBA

The MBA is offered as both a full-time (2 years) and part-time (3 years) program.Each semester lasts 15 weeks. A total of 47 credits (11 core + 3 elective courses +Capstone Project/dissertation) are required for the MBA degree. Students of theMBA program develop personally and professionally. As individuals, they acquire arange of managerial competences and skills and, at the same time, build self-confidence. As professionals, students improve their promotion prospects, createnew career opportunities, and become part of a network of business professionals.The following table shows the course breakdown for the MBA program.

The MBA is designed for junior working adults who wish to enhance their careerpotential and to take their knowledge to the next level, and to learn how tocontinuously learn thought their careers. Successful candidates for the MBA programshould be experienced, bright, determined and culturally aware.

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By the end of the program, MBA graduates will become lifelong learners, of the skillsand competences necessary to successfully manage people, enterprises and businessintelligence.

Graduates of the program excel in their chosen career paths, by learning on how tolive, adapt and manage business environmental change. Furthermore, programgraduates are able to reflect upon and explore business problems in depth, todevelop informed managerial decisions to tackle them, and to demonstrate ability topursue new knowledge necessary to manage people and processes in dynamic localand international business environments.

Program Structure:

The program structure is presented below for the PMBA program and then, for theMBA Program:

PMBA

Courses, Credits & Teaching Hours

General CreditsBUS513AE Applied Economics 3BUS6110QM Quantitative Research Methods in Business 3BUS6109AC Accounting For Decision Making 3BUS 6126 PM Project Management 3

BUS526AM Advanced Marketing 3BUS6272HPM High Performance Management 3BUS512OD Organizational Development 3BUS528FM Financial Management 3BUS 6121 VCM Value Chain Management 3BUS 6277CCM Cross-Cultural Management 3BUS 6120DS Dynamic Strategy 3BUS527TD Talent Development 3

Focus CoursesBUSXXXX Global Aviation Elective I, II, III 9

Capstone CourseBUS6100CP Capstone Project 3TOTAL 48

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MBA

Core Courses Credits1. Management & Org BUS511 32. Accounting for Decision BUS6109 33. QRM (Operations Research)BUS6110 34. Economics for BU BUS513 35. MIS BUS6111 36. Marketing Mgt BUS526 37. Cross Cultural Management BUS6377 38. Managerial Finance BUS528 39. Strategy Development and Implementation BUS6120 310. Strategic Human Resource Management 311. Professional Development I BUS5001 212. Professional development II BUS 502 2

Electives13 314 315 3Capstone Project 4Total credits 47

Specialization Courses:

BUSXXXX: International Multimodal Transportation SeminarRegime issues in international transportation are examined by exploring the maineconomic, operational, strategic, financial, and managerial characteristics of alltransportation modes in a comparative fashion. This is an overview course thatprovides a fundamental understanding of each transportation mode and the waythey relate to one another in forming a global transportation chain.

BUSXXXX: Aviation Management Seminar: Global Air Transport System

The global air transport system, comprised of airlines, airports, air navigation serviceproviders, aerospace manufactures, suppliers, and regulators is introduced. The waythe different actors compete for resources and pursue their managerial, operational,financial, and strategic goals is examined. Through that, the linkages within andinterdependence of the global air transportation system are highlighted.

BUSXXXX: Aviation Management Seminar: Global Air Transport Strategies

Public international air law is explored in this course. The ICAO system is studied indepth focusing on its main strategic priorities and regulatory frameworks. Studentsare also exposed, to aspects of private air law and aviation insurance.