Contact 732-247-7200, ext. 517or email groups@StateTheatreNJ.orgThe State Theatre, a premier nonprofit venue for the performing arts and entertainment.

STATE THEATREAUDIENCE

State Theatre BY THE NUMBERS

380,347 Customers356 Performances1,068 Attendees per Show200,000 Playbills Circulated972,630 Unique Web Visitors6,110,794 Web Site page Views

CUSTOMERS BY REGION30% Middlesex County, NJ20% Somerset County, NJ17% Monmouth County, NJ16% Mercer County, NJ7% Union County, NJ6% Rest of NJ2% Staten Island, NY2% Other

GENDER58% Female42% Male

AGE OF TICKET BUYERS16% 65 and up41% 45-6437% 25-446% 18-24

EDUCATION27% Completed Graduate School36% Completed College36% Completed High School1% No Degree

INCOME33% $150,00+21% $100,000 to $149,00021% $75,000 to $99,99914% $50,000 to $74,9999% $25,000 to $49,9992% below $24,999

Statistical data represents attendancefrom 7/1/08 to 5/31/10, head of house,and may contain up to 2.5% error.

Dave Koz

The Nutcracker

Salute to Vienna

Sing-A-Long Sound of Music

Inbal Pinto & AvshalomPollak Dance Company

Fiddler on the Roof

Wynton Marsalis

Lord of the Dance

One Night of Queen

Mariinsky OrchestraValery Gergiev, conductor

Compañia FlamencaJose Porcel

‘S Wonderful

PLAYBILL ISSUE 1September 2011

22 Billy Branch and the Sons of Blues23 The Larry Coryell Trio24 Tito Puente Jr. Orchestra25 Eliane Elias

October 20111 Garth Fagan Dance4 Mariinsky Orchestra

11-12 Yo Gabba Gabba Live!It’s Time to Dance!

14 Wanda Sykes (comedian)20 Lewis Black

22-23 The Rat Pack is Back!

PLAYBILL ISSUE 230 ‘S Wonderful

The New Gershwin Musical

November 2011

4 Raw Dance Company: Project X6 The National Acrobats of China12 Compañia Flamenca Jose Porcel

16-20 AFTERMATH18 Masters of Illusion22 Dark Star Orchestra23 Straight No Chaser

PLAYBILL ISSUE 3December 2011

2 Messiah3 The Beach Boys Christmas4 Jimmy Dorsey Orchestra & the Pied

Pipers in “A Christmas Gift”7 Dave Koz & Friends –

A Smooth Jazz Christmas 20119 Home for the Holidays with

Brian Stokes Mitchell and NJSO10 Brian Regan – Live in Concert11 My Mother is Italian, My Father is

Jewish & I’m Home for the Holidays17-18 American Repertory Ballet's

The Nutcracker

PLAYBILL ISSUE 419 Kenny Rogers Christmas and Hits21 The Irish Tenors Christmas

Finbar Wright, Anthony Kearns,Ronan Tynan

31 Salute to Vienna

January 2012

18 Hamburg Symphony Orchestra27 Blast!29 Sing-A-Long Sound of Music

PLAYBILL ISSUE 5February 2012

1 Inbal Pinto &Avshalom Pollak Dance Company

3 The Temptations and The Four Tops4 One Man Lord of the Rings™

starring Charles Ross11 Glen Burtnik & Friends

The British Invasion Concert12 “Tschaikowski”

St. Petersburg State Orchestra17-18 Fiddler on the Roof

24 The Pink Floyd Experience

PLAYBILL ISSUE 6March 2012

9 Dresden Philharmonic11 The Irish Rovers17 Jazz at Lincoln Center Orchestra

with Wynton Marsalis18 New Shanghai Acrobats29 Michael Flatley’s Lord of the Dance30 Red Star Red Army Chorus

and Dance Ensemble

PLAYBILL ISSUE 730-31 Hamlet — BAMA Theatre Company

April 2012

6 Moscow Festival Ballet inCinderella

7 One Night of Queen20 MOMIX reMIX

PLAYBILL ISSUE 821 Johnny Mathis29 Michael Moschen (juggler)

May 2012

4-6 Disney’s Beauty and the Beast

Disney’s Beauty andThe Beast

Ticket Hotline: 732-246-SHOW (7469) • Buy Online: www.StateTheatreNJ.orgGroup Discount Hotline: 732-247-7200, ext. 517

Your coverage increases as we add15-20 more performances.All programs, dates, and times are subject to change.

Contact 732-247-7200, ext. 517or email groups@StateTheatreNJ.orgThe State Theatre, a premier nonprofit venue for the performing arts and entertainment.

ADDEDVALUE

• AD COPY CAN ROTATE/CHANGE PER ISSUE

• INCLUSION IN DATE NIGHT PACKAGE

• BECOME A PREFERRED VENDORTO CUSTOMERS AND STAFF

• FREE TICKET CREDIT OF $300 FORCOMMITMENTS OF $3,000+

• FREE TICKET CREDIT OF $600 FORCOMMITMENTS OF $5,000

ALSO AVAILABLE

• EMAIL PRESENCE(minimum investment 1/2 page color)

• POSTER IN LOBBY

• PROMINENT WEB PRESENCEBe a part of our new Plan Your Visit webpage

• INVEST MORE THAN $5,000AND WE’LL THROW IN A TICKET STUFFER

• DETAILED DEMOGRAPHIC INFORMATION

• TABLE TENTSin the State Theatre lobbies

• ADS ON THE LOBBY VIDEOAlways running in our ticket office and in the lobbybefore the show and during intermission

• MARQUEE PRESENCE

• PRE-SHOW ANNOUNCEMENT

$1,500 Small Business Sponsorhip• Quarter Page Color Ad, Playbill Stuffer, or comparable exposure item distributed during sponsored show.• $500 ticket credit to the sponsored performance. Credit must be used in full by performance date.

• Logo displayed on all lobby video screens before and after the performance.• Logo presence on the event page and live ink to partner’s website.

Other Advertising OptionsTicket Stuffer — $1,000 (5,000 inserts)

Email Ad to 88,000 emails — small = $450big = $850

Need Help Designing Your Ad?Ad Design — $100 (flat fee)

Changes to previously run ad — $35

RATES

Contact 732-247-7200, ext. 517or email groups@StateTheatreNJ.orgThe State Theatre, a premier nonprofit venue for the performing arts and entertainment.

DISPLAY AD COLOR B & W COLOR B & W SOLD OUT

Centerfold 2-Page Spread $8,500 — $1,500 —

2-Page Spread $7,600 — $1,250 —

Back Cover $7,600 — — — SOLD!

Inside Front Cover $7,000 — $1,250 —

Page #1 $7,000 — $1,250 —

Inside Back Cover $6,000 — $1,050 —

Prime Placement Full Page $5,500 $4,500 $980 $800

Full Page $5,000 $4,000 $890 $710

Half Page $3,750 $2,000 $665 $350

Quarter Page $1,900 $1,500 $335 $265

FULL YEARPlaybill Advertising

PER ISSUE

1. PAYMENT–Advertisers have the option of paying in full upon submission of artwork or being billed via payment planwith 25% paid prior to first publication. All financial commitments must be met no later than March 31, 2011.

2. Full-season advertisers who withdraw their advertisement before the publication of the final issue will be retroactivelycharged the single-issue rate for any and all ads that have already appeared.

3. The State Theatre reserves the right to approve or reject advertising copy. Advertisers assume full responsibilityfor advertisement content.

The State Theatre Playbill is published by the State Theatre Regional Arts Center at New Brunswick. Production costs are met by advertisingrevenue and remaining monies benefit the State Theatre. The State Theatre is a not-for-profit 501(c)3 organization.

State Theatre Advertising Sales15 Livingston Ave, New Brunswick, NJ 08901

732-247-7200, ext. 517groups@StateTheatreNJ.org

FAX: 732-247-4005www.StateTheatreNJ.org

� 2-page spread 10.8" w x 8" h� Full page 5" w x 8" h� Half page

� Vertical 2.25" w x 8" h� Horizontal 5" w x 3.75" h

� Quarter page� Vertical 2.25" w x 3.75" h� Horizontal 5" w x 1.622" h

� Four-color� Black and white

� Regular Placement� Prime Placement

� Full season� Issue(s) _____________

� Design Services� Complete Ad Design� Changes to Previously Run Ad

� Ticket Stuffer� Ticket Bank

� Other: _______________________

Total Investment: $_____________

25% (_________) due by _________

Payment Plan:_______________________________

_______________________________

_______________________________

Advertiser agrees to secure advertising space in the State Theatre playbill and pay the stated feein accordance with the following specifications:

Advertiser Date

State Theatre Date

Contact:

Company: ______________________________________________________________________________________________

Contact: __________________________________________________________ Phone: (_____)____________________

Address: __________________________________________________________ Mobile: (_____)____________________

__________________________________________________________ Fax: (_____)____________________

Email: _______________________________________________________________________________________________

ADVERTISINGAGREEMENT

PUBLICATION TRIM SIZE: 5.5" w x 8.5" h

STANDARD UNIT SIZES (including rule around ad):

Two-page Spread 10.5" w x 8" h(Please take into account a .5" gutterwhen designing this ad)

Full page 5" w x 8" h

Half PageHorizontal 5" w x 3.75" hVertical 2.25" w x 8" h

Quarter PageHorizontal 5" w x 1.622" hVertical 2.25" w x 3.75" h

Eighth Page 2.25" w x 1.622" h

A rule must be placed around every ad (except full-page ads).A bleed is available for color ads. Please add a .375 margin all around the ad to account for bleed.

FORMAT:Ads may be supplied in any of the following formats.

Disk or Email: • Quark Xpress 7 for Mac or PC preferred; (earlier versions of Quark are accepted).Please include all fonts and images.

• .pdf or .eps with fonts embeddedor• .tif or .jpg no less than 300 dpi

Laser print: Minimum 600 dpi

Ads received in other formats will be subject to an additional charge for preparation.PageMaker, Publisher, and Microsoft Word documents are NOT acceptable.

SUBMISSION:Camera-ready artwork must be received by the State Theatre by the date indicated on the Playbill ProductionSchedule that will follow. (Allow 5 additional working days for ads that are not camera-ready).Ads for Issue 1 are due no later than August 20, 2011.

SEND ARTWORK TO:Tracy Furr, Art Director Mail: 11 Livingston Avenue Email: tfurr@StateTheatreNJ.org

New Brunswick, NJ 08901

Questions: 732-247-7200, ext. 539

PLAYBILLSPECS

Contact 732-247-7200, ext. 517or email groups@StateTheatreNJ.orgThe State Theatre, a premier nonprofit venue for the performing arts and entertainment.