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viaMAXI GmbH & Co. KG i.G. mobility consulting & interim management Andreas Nelskamp – Managing Director Nick Brooks –Passenger Railway Consultant Contact us: www.viamaxi.com [email protected]

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viaMAXI GmbH & Co. KG i.G.

mobility consulting & interim management

Andreas Nelskamp – Managing Director

Nick Brooks –Passenger Railway Consultant

Contact us:

www.viamaxi.com

[email protected]

GLOBAL MEGA TRENDS PUSH NEW

MOBILITY IN ALL AREAS OF LIFE:• Sharing is the new owning

• Smartphone always „on“

• New technologies

• Urbanisation

THIS EFFECTS MANY INDUSTRIES• Fleet-/Leasing companies, car manufacturers,

financing organisations & insurance companiesneed to integrate & offer new mobility products

• Mobility startup companies encounter increasedcompetition & professionalisation

• New infrastructure & mobility service providersoffer more choice & increase complexity

• Cities demand solutions for parking, congestion & pollution

New mobility as a chance for you

viaMAXI – mobility consulting & interim management May 2015

THE CHANCE

• Launch new mobility products & services.

• Improve your market position (get profitable, grow, expand).

• Turn potential negative effects on your business into chances.

GREAT – BUT …

• How to define a profitable newbusiness, product or service concept?

• How to best launch & operate it?

• Already strong market position andfunding of some competitors.

• Proven operational benchmarks raisecustomer expectations.

• High investments needed.

• No or low profitability at the start.

• Not every first mover was successful. Better be a follower?

Corporate

Station based

CARSHARING

Free float

MOBILITY APPS

P2PLuxury

CORPORATE MOBILITY

TECHNOLOGY

Telematics

Bikesharing

Interfaces

Parksharing

Taxi

Ridesharing

Long-haul buses

In megacities

NEW SERVICES

Multimodal

Electric

Payment

Ecological

Cost pressure

Chauffeur

NEW

MOBILITY

From chance to success

viaMAXI – mobility consulting & interim management May 2015

• How to grow my business?

• First mover or follower?

• How to (re-)define a new, profitable business model, product or mobility solution?

• How to set-up an operational business from zero or integrate it into an existing business?

START DEFINED & AGREED:

"We drive you to success"

✓ We analyse your status, market, customers & competitors

✓ We evaluate chances & risks ✓STRATEGY &

CONCEPT -

DEFINED &

APPROVED

Press your buttons to start !Press your buttons to start !

viaMAXI – mobility consulting & interim management May 2015

GET READY:

"Preparation is everything"

Regardless of the scope, thorough

preparation is a big step towards

success:

• Acceptance from customers, staff & other stakeholders

• Launch on-time

• Secure financial planning & funding

• Minimise risks

✓CONSULT: We consult you to manage this phase on your own OR

✓MANAGE: We work as Project Manager in your organisation

PRODUCT/

SERVICE DEFINITION

Customer insights

ORGANISATIONAL

& IT SET-UP

Process set-up

BUSINESS

CASE

CUSTOMER

SERVICES, OPERATIONS,

TAX, ACCOUNTING,

LEGAL, …

PRJob

definitions

Financial reporting

Coop partners Hiring

Supplier selection

P & L

Specifi-cations

Training

Front-/backend

Interfaces

Sales

SLAs

Marketing plan

COMMUNI-

CATION

Board approval

Stakeholder involvement

Cross-deparmentalignment

viaMAXI – mobility consulting & interim management May 2015

Task Responsible Timing Status

LAUNCH: „You only have one chance

to make a good impression“.

• What applies in job interviews is also true with launches.

• Expectations of the board, staff, customers & competitors range from being sceptics to full-blown converts

✓We don’t stop at a good-looking Power Point presentation.

✓From launch support to full projectmanagement – we will present your company successfully in the market

viaMAXI – mobility consulting & interim management May 2015

OPERATE:

„After the game is before the game“.

• Whether you start with a „soft launch" or a „big bang“, there arealways a learning curve & unplanned challenges.

• Great start ! Now lets´ launchfurther products, services, new countries or target groups.

✓We can support you on a consulting basis or

✓ fill a temporary gap as anInterims Manager.

viaMAXI – mobility consulting & interim management May 2015

2012-2015: Head of Sales & Bus. Dev., HKX Express (long-distance passenger rail operator)

2010-2011: Railway Consultant, Page & Moy travel group, UK

2008-2010: Co-Founder Mercury Healthcare

2006-2008: Ancilliary Revenue Manager, Frontier Airlines USA

1999-2006: Product Manager, TUI Group

NETWORK PARTNERS

Proven, international

EXPERIENCE & NETWORK

ANDREAS NELSKAMPFounder & Managing Director

NICK BROOKSPassenger Railway Consultat

2014-2015: Commercial Director CiteeCar GmbH

2012-2014: Business Development Manager car2go (Daimler)

2010-2012: Interims Manager E-Commerce

2007-2010: Founder & Managing Director automotive start-up

2003-2007: Senior Operations Manager TUI Shop

1996-2003: Marketing & Sales, TUI Group

www.clickutility.it

Mobility expert and organiserof mobility events in Italy.

www.edicos.de

IT consulting & implementation. viaMAXI – mobility consulting & interim management May 2015

REFERENCES

Fair „New Mobility World" on IAA.

Concept, sales, operation

Launch car2go Milan & Rome.Project Mgt., Marketing, Operations

CiteeCar Carsharing.

Corporate sales & concept

HKX (private railway).

Sales & Business Development

Partnerwww.gpsm.de

Memberwww.nimo.eu

Project Development Partnerwww.newmobilityworld.com

viaMAXI – mobility consulting & interim management May 2015

Our VISION for your MISSION

We don´t stop at a good lookingPower point presentation

Coming from (own) start-upcompanies and P&L units we wantto increase value.

Entre-peneurial

With proven operational know howwe start or (re-)define yourbusiness.

Operative

Pragmatic

viaMAXI – mobility consulting & interim management May 2015

CONTACT US

Andreas NelskampManaging Director

Consultant & Interim Manager

Mobile +49(0)177 5220524

[email protected]

Nick BrooksPassenger Railway Consultant

Consultant & Interim Manager

Mobile +49(0)151 57604043

[email protected]

Phone +49(0)177 5220524

Fax +49(0)511-21938163

[email protected]

www.viamaxi.com

Office Berlin: c/o building10 Beteiligungs-gesellschaft mbH

Zossener Str. 55-58

D-10961 Berlin

viaMAXI

GmbH & Co. KG i.G.

Weinkampswende 12

30539 D-Hannover

viaMAXI – mobility consulting & interim management May 2015