Upload
others
View
25
Download
0
Embed Size (px)
Citation preview
44
CHAPTER ndash III
PROFILES OF THE STUDY HOSPITALS
In this chapter an attempt is made to introduce the profiles of all the four
sample hospitals ndash Apollo Hospital Yashoda Hospital Mediciti Hospital and Care
Hospital
31 PROFILE OF APOLLO HOSPITAL
With over 8500 beds across 53 hospitals within and outside India the Apollo
Hospitals Group is one of the largest healthcare groups in Asia The legacy of
touching lives stems from the four pillars of our philosophy - experience excellence
expertise and research At Apollo Hospitals we unite exceptional clinical success
rates and superior technology with centuries-old traditions of Eastern care and
warmth as we truly believe the world is our extended family-something our 19
million patients from 55 countries can warmly affirm It is often said that nothing
happens unless there is a dream first At the genesis of the Apollo story there was a
dream A dream so powerful that it helped transform the medical landscape in India
Company Vision
Apollos vision for the next phase of development is to
Touch a Billion Livesrdquo
Mission Statement
Our mission is to bring healthcare of International standards
within the reach of every individual We are committed to the achievement and
maintenance of excellence in education
research and healthcare for the benefit of humanity
The dream nurtured and grew within Dr Prathap C Reddy the founder
Chairman of Apollo Hospitals until the point of inflection happened in 1983 A
young man succumbing to an ailing heart was what it took to ignite Dr Reddys vision
into a reality - a vision where quality healthcare was given where the pursuit of
clinical excellence was daily endeavor India a hub in the medical tourism map and
where the Apollo family touches and enriches lives every minute every day
45
Today with over 8500 beds across 54 hospitals and a significant presence at
every touch-point of the medical value chain Apollo Hospitals is one of Asiarsquos largest
healthcare groups Commenced as a 150 bed hospital today the group has grown
exponentially both in India and overseas Its growth is often said to be synonymous
with India emerging as a major hub in global healthcare
Apollo Hospitals is driven by a single thrust to provide the best standards of
patient care It is this passion that has lead to the development of unique centers of
excellence across medical disciplines within the Apollo Hospitals network Apollo
Hospitals has JCI accreditations for 7 of its hospitals the largest by any hospital
group in the region
True to its founding principles the group has made quality healthcare
accessible to the people of India and even overseas It has become an institution of
trust and a beacon of hope to so many searching for a cure for their ailments
The legacy of touching and enriching lives stems from the pillars of the
Apollo philosophy - experience excellence expertise and research We pride
ourselves for constantly being on the cutting edge and going the extra mile to stay
relevant and revolutionary
The Apollo Hospitals Group is the pioneer of integrated healthcare delivery in
India This vision led the group to earmark time and resources to strengthen each vital
cog in the process of healthcare delivery As a result of these efforts the group today
is in a unique position to exponentially increase its healthcare cover This will be
critical in order to meet future requirements
Apollo Hospitals Group today is an integrated healthcare organization with
owned and managed hospitals diagnostic clinics dispensing pharmacies and
consultancy services In addition the grouprsquos service offerings include healthcare at
the patientrsquos doorstep clinical amp diagnostic services medical business process
outsourcing third party administration services and health insurance To enhance
46
performance and service to customers the company also makes available the services
to support business telemedicine services education training programs amp research
services and a host of other non-profit projects
Across the healthcare spectrum
The Apollo Hospitals Group today is not only an acknowledged leader in the
world of super-speciality based quality healthcare delivery in Asia but is also
considered as the largest integrated healthcare delivery company complete in every
sense of the term
Apollo Hospitals Enterprise Limited AHEL Pharmacies Business
Keimedcom Limited Online Hospital Equipment Services
Private Limited (Equipment World)
Apollo Health amp Lifestyle Limited Apollo Health Street Limited
Med Varsity Online Limited Apollo Telemedicine Enterprises
Limited
Apollo Hospitals Education and
Research Foundation
Family Health Plan Limited
Apollo Hospitals Enterprise Limited
AHEL was incorporated as a Public Limited Company in the year 1979
Promoted by Dr Prathap C Reddy it is the first group of hospitals that pioneered the
concept of corporate healthcare delivery in India AHEL is a listed Company on the
Bombay Stock Exchange (BSE-APLHBO)
AHEL today is the leading private sector healthcare provider in Asia and
owns and manages a network of speciality hospitals and clinics a chain of Pharmacy
retail outlets across the country and provides Consultancy Services for
commissioning and managing the Speciality Hospitals
The overview of operations can be summarized as follows
Chain of owned and managed hospitals AHEL has over 26 hospitals of which 14
are client hospitals managed by professionals deputed from Apollo
47
Management Consultancy Services The consultancy division of AHEL offers
Project and Operations Management Consultancy services to clients varying from
conceptualization to commissioning of a wide range of healthcare models
The cutting edge in our services can be attributed to the following factors
Constant exposure to dynamic hospital situations in a broad range of healthcare
models
Access to latest developments in healthcare and association with leading hospitals
around the world
Access to a pool of trained medical nursing paramedical and healthcare
professionals
Hospitals Chennai Hyderabad Delhi Ahmedabad Pune Chenganur
Coimbatore Jaipur Madurai Anantpur Nellore Kurnool Bhopal Ranchi
Bilaspur and Bacheli
Clinics Mumbai Pune Nagpur Hyderabad Delhi and Chennai
International Operations Srilanka Muscat Dubai India Nepal Tanzania and
Bangladesh
Apollo Pharmacies
Apollo has over 700 round-the-clock retail outlets in India striving to maintain
a stock of prescription drugs OTC medicines and other health and body-care related
products The pharmacy business has as part of its expansion plans tied up with
Indian Oil Corporation (a Fortune 500 Company) to setup convenience stores across
its retail gas stations in India Additionally the retail business is moving towards
offering e-prescription based services to the end user and the doctor
Keimedcom Limited
Keimedcom Limited was incorporated in the year 1999 with the objective of
creating a unified national pharmaceutical procurement and supply chain management
company (Group Purchasing Organization) for a wide range of medical goods
consumables drugs surgical health and personal care products
By using Information Technology the Company is engaged in establishing an
e-marketplace (wwwih_xcom) that would service Apollo Hospitals Apollo
48
Pharmacies Apollo Clinics and the e-retailing needs of the entire industry while being
able to offer the price advantage to other non-Apollo hospitals and clinics as part of a
complete end-to-end logistic solutions partnerships for effective inventory
management and control
Online Hospital Equipment Services Private Limited (Equipment World)
The newest group venture lsquoEquipment Worldrsquo is an electronic equipment
exchange for medical devices and high-end technology products used in the delivery of
medical care It sources and selects high-end medical equipment catalogues and
provides expert advice on technology techno-commercial issues and services It also
helps suppliers with pricing and sources service agents for equipment and auction-
service contracts
Apollo Health and Lifestyle Limited (AHLL)
AHLL is one of the grouprsquos most ambitious initiatives incorporated to deliver
family-focused primary healthcare services through branded Apollo clinics across
India and its neighboring countries
AHLL plans to establish initially a nationwide chain of more than 250 primary
healthcare centers on a franchisee basis These clinics are equipped to provide a one-
stop solution to the primary healthcare needs of the family as a whole and would
provide tele-consultation diagnostic and pharmacy services The project has been
conceptualized in partnership with Arthur Anderson
Apollo Health Street Limited (AHSL)
AHSL was incorporated in the year 1999 with the objective of establishing a
Technology Applications Development Company for the Healthcare Industry while
being able to service and network Apollo and its various businesses in healthcare
Using the power of Information Technology and the experience and expertise that
Apollo possesses in its wealth of doctors in August 2000 AHSL in partnership with
the Boston Consulting Group launched wwwapollolifecom for bringing together key
stakeholders in the health sector ApolloLifecom today is the leading online health-
care service provider (Alexa ratings) Itrsquos lifestyle unit the first of its kind in India is
a significant step in integrating the concept of illness-to-wellness management
(managing the art of staying healthy)
49
Apollolifecom in using technology believes ldquoif information is power health
information is LIFErdquo ApolloLifecom has been able to reach out to over 1 million
visitors 7000 doctors and is growing rapidly to reach out to and lsquotouch-livesrsquo of many
more in India and the world-over The President of the Republic of India Shri
KRNarayanan launched wwwApolloLifecom from his Presidential Palace and
dedicated it to the people of India and the world
MedVarsity Online Limited (MOL)
MOL was incorporated in the year 2000 Backed by two giants Apollo in
medicine and NIIT Limited in the field of electronic-education MedVarsity acts as a
catalyst for students and is complementary to the existing education system in the
country
It has developed in-house over 1500 hours of medical content that is
accessible to the medical community anytime and anywhere MedVarsity today
addresses the needs of over 5000 doctors across India
Apollo Telemedicine Enterprises Limited (ATEL)
ATEL was incorporated in the year 1999 with the aim of developing the
lsquoApollo Telemedicine Networkrsquo The Apollo Telemedicine Network allows the
participant sites to collaborate with institutions in the country and abroad and provides
their clientele access to better healthcare in areas not adequately served by the
medical community
The President of the United States of America President Bill Clinton on his
visit to India in April 2000 visited an Apollo-telemedicine station in the city of
Hyderabad and said I think it is a wonderful contribution to the healthcare of the
people who live in rural villages and I hope that people all over the world will follow
your lead because if they do then the benefits of the hi-tech medicine can go to
everyone and not just to people who live in big cities
Apollo Hospitals Education and Research Foundation (AHERF)
AHERF is an important aspect of the Apollo Group It has been set up with the
prime objective of establishing maintaining and supporting educational institutions to
50
promote medical paramedical and hospital management courses Apollo Institute of
Hospital Management offers a Masters degree in Hospital management to prepare
well-trained motivated and highly qualified managers for efficient running of
hospitals and other healthcare institutions Till date 150 managers have been trained
and over 40 managers are employed in different Apollo hospitals The Apollo School
of Nursing offers various courses at different levels and trains nurses who serve in
hospitals all over India and abroad Till now approximately 240 nurses have already
been trained and another 170 nurses are undergoing their internship The Group has
also introduced courses to train students in their College of Physiotherapy These
students are taught the skills and techniques of therapeutic massage and exercise for
the management of various medical and surgical conditions and till date 84 nurses
have joined
Apart from these the Apollo Group has been running programs to train
Medical Technicians including emergency-medical technicians and laboratory
technicians with the required skill and knowledge in various aspects of medicine and
its technology interface
Family Health Plan Limited (FHP)
FHP was developed in response to the overwhelming need for cost-effective
healthcare financing options The company in existence in the healthcare insurance
sector for over a decade initiated the concept of lsquomanaged carersquo in the country to
control spiraling medical costs and to make facilities accessible
Unlike conventional health schemes FHP reaches out to its subscribers and
manages their healthcare needs proactively It helps them to focus on staying healthy
rather than waiting for an eventuality to rush for medical aid
51
PROFILE OF YASHODA HOSPITALS
Being the largest healthcare group in Andhra Pradesh and having catered to
over 2000000 patients does not stop Yashoda group of Hospitals from charting a
Rs150-Crores growth chart
Being the largest healthcare group in Andhra Pradesh and having catered to
over 2000000 patients does not stop Yashoda Group of Hospitals form charting a
Rs-150 crores growth chart reveals Jayata Sharma
Beds
1100 Doctors 600 Paramedics500 Nurses1100 Ambulances 10 ndash
wondering what is being talked about Well itrsquos the gigantic Yashoda Group of
Hospitals the largest healthcare group in Andhra Pradesh (AP) with three branches
Having the largest number of beds and staff is not a n easy task to achieve But
Yashodarsquos up-to-day emergency service facilities add up to the basket of its
achievements A right- on-hand proof is the roof top helipad (the first in this region) at
Yashoda Hospitals Secunderabad which enables to shift patients from distant areas
to this centre The Group has three hospitals in Secunderabad (500 beds) Malakpet
(300) and Somajiguda (300) with a combined capacity of 1100 beds One might
think why so much concentration only in AP Well it is because the group wants to
create a strong foothold on home ground first and then move on to other pastures
During the last 12 years the group has received over 2000000 patients from
all parts of AP and surrounding states and is known as one of the finest hospitals in
the state to perform affordable liver organ transplants
The Start
DrG Surender Rao the present Executive Director of Yashoda Group of
Hospitals started Yashoda as a small facility in Somajiguda Prior to this during his
stint of eight years in Iran Dr Rao was exposed to management of large hospitals and
had the opportunity to work with international medical experts After this he
successfully completed his pediatrics post graduation and started his own private
proactive at Dilsukhnagar Hyderabad Within a short span his practice picked up
52
very well and he was a leading pediatrician in Hyderabad Encouraged by the success
in the profession he planned his first venture- Yashoda Hospital at Somajiguda
Hyderabad in 1989
In the 90s the 200-bed somajiguda hospital saw a significant growth
Encouraged by the success DrRao started the second facility His brother
DrGRavender Rao who is currently the managing director of the group was a
pivotal support all the time playing a vital role in every step of expansion After that
came the Malakpet set-up in 1995 a super-specialty hospital followed by a third
facility at secunderabad in 2003 The secunderabad hospital is considered the largest
in AP The efforts of the two brothers paid off when Yashoda Hospital became the
first Hospital Group in AP to have 1000 beds450 doctors and 60 specialties
From 25 doctors and 80 nurses today it has employs more than 450 doctors
1500 nurses and a total of 4000 staff comprising paramedical and other support staff
They have slowly and sweetly grown form having a single CT scan to having one of
the worldrsquos few digital flat panel cath labs According to Dr Rao it is vital that each
of the Group Hospitals be an independent facility Hence every hospitals set-up of
Yashoda is equipped with every big and small equipment to be independently
functional To prove their point furthermore the group has allotted a cath lab an
MRI a CT scan etc at all three hospitals
Little wonder then that they treat the maximum number of patients in the city
Yashoda Group of Hospitals admits and cures over three lakh patients each year In
fact Yashoda Hospital Secundrabad has been rated as Andhra Pradeshrsquos Best
Hospital by a survey recently conducted by the week magazine and is certified by ISO
9000
Vision amp Mission
The hospital is very clear on its focus areas which form its vision and mission
for progress They are actually the Six Crsquos of the hospitalrsquos core values Care
Capability Character Courtesy Contribution and commitment The group ensures
that its standards are always in place Be it simple therapy or a complex operative
53
procedure they are known to approach itrsquos with the same diligence and preparedness
This is the very reason why it can provide affordable care to needy people as
attention to minute details definitely helps to reduce chances of wastage of time and
money and medical errors The hospital group believes in investing in resources to
make sure their doctors are always abreast with the current technology and medical
trends Yashoda Group of Hospitals works towards every aspect of quality and perfect
care the reason why they keep buying equipment and upgrade existing ones on a
continual basis DrSurender Rao right from the start believed in giving the best
nursing care but the dearth of good nursing care in our country is not a secret Hence
with this vision in mind he started with having nursing schools and colleges attached
to each hospital One of the missions of Yashoda is charity and hence creating public
awareness and free health camps forms a major part of Yashodarsquos activities Since
saving money is a big part of this all of Yashodarsquos hospitals save on unnecessary
deacutecor All three hospitalrsquos staff has being trained to optimally utilize all the resources
of manpower and equipment available Optimum utilization of manpower and
equipment is the secret The group ensures efficiency by each of its hospitals
attending to 900-1000 patients every day at each facility conducting 40-50 surgeries
daily and instead of 10 cases for one equipment doing 20-25 Usually a hospital
does around 200-250 CT scans every month Yashoda Group does an astound ding
600
The Inside Story
The hospitals have been designed with six floors in each branch with full-
fledged infrastructure and equipment In each branch they have emergency single
sharing deluxe and general ward rooms OTs AMCUs ICUs MICUs with state-of-
the-art equipment and diagnostics under one roof with good ventilation and parking
facilities
Advanced Healthcare
The idea of Yashoda Hospitals was born in the heart of Dr G Surender Rao
one of Hyderabads eminent clinicians In 1985 after an international education in
medicine he returned to India and set up a professional practice In the next few years
his practice flourished but he became increasingly frustrated by the lack of adequate
54
hospital infrastructure for his patients Joining forces with his brother an established
entrepreneur he conceived the idea of a hospital that would deliver advanced world-
class yet affordable healthcare
In a developing corporate healthcare market the largest challenge is to provide
world-class healthcare at affordable prices And it is in this aspect that Yashoda
Hospitals has succeeded The organisation has achieved profitability through a high
volume - high quality - affordable price model of business This approach has
benefited lakhs of families and earned Yashoda Hospitals a place in the hearts of the
people of Andhra Pradesh
State-of-the-art Systems
Since its inception Yashoda Hospitals has consistently ventured to bring the
latest medical systems in the world to its patients including HEPA Filtered Operation
Theatres Rapid Arc Cancer Therapy IMRT Dual Energy Linear Accelerator Digital
Flat Panel Cardiac Cath Lab 15T 16 Channel MRI Dual Source CT Scan with Heart
PBV etc
Experienced doctors are culled from internationally reputed medical
institutions including AIIMS CMC Vellore JIPMER NIMHANS SGPGI Lucknow
Tata Memorial Hospital PGI Chandigarh etc
Yashoda Hospitals provides quality healthcare in every medical department
employing 600 doctors and 1100 nurses across 60 Specialities including Cardiology
Oncology Neurology Urology Nephrology Gastroenterology Acute Medical Care
Endocrinology Pulmonology Neonatology Cardio-thoracic Surgery Neurosurgery
Plastic Surgery Vascular Surgery etc
Surgical teams at Yashoda are highly skilled and experienced They routinely
perform complex interventions and cutting-edge procedures to improve treatment
outcomes minimise hospitalisation time and reduce treatment costs
Driven by Quality
The most significant factor in the success of Yashoda Hospitals is a deep
commitment to quality The fabric of the organisation is woven with highly qualified
55
clinicians cutting-edge medical systems certified and accredited processes and most
importantly the personal touch in patient care
The hospitals use sophisticated Clinical Information Systems to track patient
information Diagnostic and therapeutic equipment is seamlessly connected through
the Picture Archiving and Communication System (PACS) PACS enables doctors to
access critical information instantaneously facilitating accurate decisions in the
shortest possible time
Yashoda Hospitals is ISO certified and its labs are NABL accredited All
facilities are completely NABH compliant and the accreditation process is almost
complete at this time
In the pursuit of understanding and improvement Yashoda doctors meet every
week for morbidity and mortality review where they discuss cases evaluate treatment
and document learning for future cases
Feedback is critical to the pursuit of excellence The feedback system is taken
very seriously and executed diligently Every discharged patient is requested to
participate in an exit interview with more than 70 compliance rates
56
PROFILE OF MEDICITI HOSPITALS
Mediciti Hospitals was established in 1996 with a mission to make high end
healthcare services affordable Today with over 225 beds and multiple super-
specialities dedicated senior consultants centre for research and medical education it
has grown up exponentially making a mark in every aspect of medical services
domain Mediciti is credited as being the first hospital across the state to set up super
specialty for Cardio-Thoracic care It holds DNB accreditation for five specialties In
an initiative to make quality basic medical care more inclusive and available to larger
sections of society Mediciti has introduced a network programme called SHARE
(Science Health Allied Research amp Education) under which it provides primitive
preventive and curative services maternal and child health immunization control of
blindness due to cataract population control and reproductive health
Accreditation
Mediciti Hospital is going to be accredited with the prestigious NABH
(National Accreditation Board for Hospitals and Health Care Providers) standards
very soon
In this modern era of fast changing world super specialization in any field is
the global trend so in medicine with the advancement of technology and an ever
increasing need to learn more more specialized courses are the need of the hour our
nation cannot afford to lag behind in this era of globalization
The Professionals at Mediciti have been bringing together the Quality Services
to fill Quality Needs Whether one is looking for a health check services or medical
services provider Mediciti is providing service with professional and technical skills
At Mediciti they deliver the best health care courtesy an experience of more
than 15 years More than all these they ensure that the human touch is felt in every
aspect of the process because to care with all the heart is the cure in entirety Do
remember us in tough times when you need nothing short of the best specialist to
trust
Vision
ldquoTo be the trusted leader in advanced healthcare for next generationrdquo
57
Mission
To provide healthcare services maintaining accountability in a responsible manner
which contribute to the physical psychological social and spiritual well-being of
the patients
Committing very high priority to patient safety
Create the national model of care through relentless pursuit of unparallel quality
and value to the entire satisfaction of patient customer and staff
Using state of the art equipments and cost effective services for honest ethical
affordable and appropriate care
Highlights
15 year old hospital with full time dedicated senior consultants
Centrally located Hospital
24 hours service for all types of emergencies and critical care
One stop center for excellence with multi disciplinary (Multi Super - Specialties)
interaction under one roof
24 hours emergency care available by senior consultants
ICCU emergency conveniently located in the ground floor for speedy action
Exclusive and unique Respiratory Intensive Care Unit in the twin cities
Diagnostic facilities with rapid and accurate results within 2 hours of the sample
collection
Experience and success rate in handling all types of emergency cases is highest in
the twin cities in the corporate sector
A DNB program running successfully for the 3rd year ensuring round the clock
care
Very good survival rate for poisoning cases
A combination of academicians and interventionists and well known consultants
from different groups
Speed and accuracy of primary diagnosis
Specialist treatment of all varieties of infectious diseases
58
AC general ward at a reasonable price at par with super deluxe rooms of high
quality nursing homes
HIV patients treated with full confidentiality at no extra cost
Separate dialysis machines for HbsAg +ve and -ve patients
Cadaver transplants
Non-invasive ventilations monitored by qualified Pulmonologist
Radial cardiac interventions Dobutamind stress 3D ECHOs
Visiting consultants accessible directly through their mobile numbers
Hospitality Services
The hospitality services of Mediciti are well organized to maintain the friendly
and nurturing ambience of the hospital aims at providing patients and their attendees a
comfortable clean and homely environment in addition to excellent high quality
healthcare services
59
PROFILE OF CARE HOSPITAL
CARE is one of the fastest growing hospital chains in India engaged in
providing primary as well as tertiary healthcare services It is a hospital chains that is
founded and managed by professionals with a mission and a passion for providing
healthcare for the needy At CARE the growth has been phenomenal From a 100-bed
single specialty Heart Institute facility focusing on cardiac care in Nampally
(Hyderabad) CARE has become a multi-specialty hospital chain comprising of 1400
beds across 12 hospitals
CARErsquos reputation for its humanitarian and selfless service has ranked this
esteemed institution as the fourth largest healthcare provider in India (CRIS-INFAC
report 2006) Our effort to provide quality health care with compassion has rewarded
us with the honor of being the top healthcare provider in Andhra Pradesh With the
service-oriented Healthcare delivery model CARE is geared to provide cost effective
and user friendly medication Despite the intense competition and intense marketing
tactics employed by multiple commercial corporate organizations CARE has carved a
niche for itself by garnering the best reputation amongst the local masses Armed with
the best of the facilities in areas of Education Research patient care and highly
qualified professionals CARE endeavors to match global benchmarks and conquer
healthcare market in the second decade of its establishment
Vision
To evolve as a unique university-based health centre where the quest for new
knowledge would continuously yield more effective and more compassionate care
for all
To nurture a new generation of professionals of life-long commitment dedication
knowledge skills wisdom and values
To strive for public trust and maintain medicinersquos humane and noble place among
professions
To be globally competitive in healthcare and related businesses integrating local
culture and ethos
Mission
At CARE our mission is more than just a statement itrsquos the cornerstone of all
our efforts
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
45
Today with over 8500 beds across 54 hospitals and a significant presence at
every touch-point of the medical value chain Apollo Hospitals is one of Asiarsquos largest
healthcare groups Commenced as a 150 bed hospital today the group has grown
exponentially both in India and overseas Its growth is often said to be synonymous
with India emerging as a major hub in global healthcare
Apollo Hospitals is driven by a single thrust to provide the best standards of
patient care It is this passion that has lead to the development of unique centers of
excellence across medical disciplines within the Apollo Hospitals network Apollo
Hospitals has JCI accreditations for 7 of its hospitals the largest by any hospital
group in the region
True to its founding principles the group has made quality healthcare
accessible to the people of India and even overseas It has become an institution of
trust and a beacon of hope to so many searching for a cure for their ailments
The legacy of touching and enriching lives stems from the pillars of the
Apollo philosophy - experience excellence expertise and research We pride
ourselves for constantly being on the cutting edge and going the extra mile to stay
relevant and revolutionary
The Apollo Hospitals Group is the pioneer of integrated healthcare delivery in
India This vision led the group to earmark time and resources to strengthen each vital
cog in the process of healthcare delivery As a result of these efforts the group today
is in a unique position to exponentially increase its healthcare cover This will be
critical in order to meet future requirements
Apollo Hospitals Group today is an integrated healthcare organization with
owned and managed hospitals diagnostic clinics dispensing pharmacies and
consultancy services In addition the grouprsquos service offerings include healthcare at
the patientrsquos doorstep clinical amp diagnostic services medical business process
outsourcing third party administration services and health insurance To enhance
46
performance and service to customers the company also makes available the services
to support business telemedicine services education training programs amp research
services and a host of other non-profit projects
Across the healthcare spectrum
The Apollo Hospitals Group today is not only an acknowledged leader in the
world of super-speciality based quality healthcare delivery in Asia but is also
considered as the largest integrated healthcare delivery company complete in every
sense of the term
Apollo Hospitals Enterprise Limited AHEL Pharmacies Business
Keimedcom Limited Online Hospital Equipment Services
Private Limited (Equipment World)
Apollo Health amp Lifestyle Limited Apollo Health Street Limited
Med Varsity Online Limited Apollo Telemedicine Enterprises
Limited
Apollo Hospitals Education and
Research Foundation
Family Health Plan Limited
Apollo Hospitals Enterprise Limited
AHEL was incorporated as a Public Limited Company in the year 1979
Promoted by Dr Prathap C Reddy it is the first group of hospitals that pioneered the
concept of corporate healthcare delivery in India AHEL is a listed Company on the
Bombay Stock Exchange (BSE-APLHBO)
AHEL today is the leading private sector healthcare provider in Asia and
owns and manages a network of speciality hospitals and clinics a chain of Pharmacy
retail outlets across the country and provides Consultancy Services for
commissioning and managing the Speciality Hospitals
The overview of operations can be summarized as follows
Chain of owned and managed hospitals AHEL has over 26 hospitals of which 14
are client hospitals managed by professionals deputed from Apollo
47
Management Consultancy Services The consultancy division of AHEL offers
Project and Operations Management Consultancy services to clients varying from
conceptualization to commissioning of a wide range of healthcare models
The cutting edge in our services can be attributed to the following factors
Constant exposure to dynamic hospital situations in a broad range of healthcare
models
Access to latest developments in healthcare and association with leading hospitals
around the world
Access to a pool of trained medical nursing paramedical and healthcare
professionals
Hospitals Chennai Hyderabad Delhi Ahmedabad Pune Chenganur
Coimbatore Jaipur Madurai Anantpur Nellore Kurnool Bhopal Ranchi
Bilaspur and Bacheli
Clinics Mumbai Pune Nagpur Hyderabad Delhi and Chennai
International Operations Srilanka Muscat Dubai India Nepal Tanzania and
Bangladesh
Apollo Pharmacies
Apollo has over 700 round-the-clock retail outlets in India striving to maintain
a stock of prescription drugs OTC medicines and other health and body-care related
products The pharmacy business has as part of its expansion plans tied up with
Indian Oil Corporation (a Fortune 500 Company) to setup convenience stores across
its retail gas stations in India Additionally the retail business is moving towards
offering e-prescription based services to the end user and the doctor
Keimedcom Limited
Keimedcom Limited was incorporated in the year 1999 with the objective of
creating a unified national pharmaceutical procurement and supply chain management
company (Group Purchasing Organization) for a wide range of medical goods
consumables drugs surgical health and personal care products
By using Information Technology the Company is engaged in establishing an
e-marketplace (wwwih_xcom) that would service Apollo Hospitals Apollo
48
Pharmacies Apollo Clinics and the e-retailing needs of the entire industry while being
able to offer the price advantage to other non-Apollo hospitals and clinics as part of a
complete end-to-end logistic solutions partnerships for effective inventory
management and control
Online Hospital Equipment Services Private Limited (Equipment World)
The newest group venture lsquoEquipment Worldrsquo is an electronic equipment
exchange for medical devices and high-end technology products used in the delivery of
medical care It sources and selects high-end medical equipment catalogues and
provides expert advice on technology techno-commercial issues and services It also
helps suppliers with pricing and sources service agents for equipment and auction-
service contracts
Apollo Health and Lifestyle Limited (AHLL)
AHLL is one of the grouprsquos most ambitious initiatives incorporated to deliver
family-focused primary healthcare services through branded Apollo clinics across
India and its neighboring countries
AHLL plans to establish initially a nationwide chain of more than 250 primary
healthcare centers on a franchisee basis These clinics are equipped to provide a one-
stop solution to the primary healthcare needs of the family as a whole and would
provide tele-consultation diagnostic and pharmacy services The project has been
conceptualized in partnership with Arthur Anderson
Apollo Health Street Limited (AHSL)
AHSL was incorporated in the year 1999 with the objective of establishing a
Technology Applications Development Company for the Healthcare Industry while
being able to service and network Apollo and its various businesses in healthcare
Using the power of Information Technology and the experience and expertise that
Apollo possesses in its wealth of doctors in August 2000 AHSL in partnership with
the Boston Consulting Group launched wwwapollolifecom for bringing together key
stakeholders in the health sector ApolloLifecom today is the leading online health-
care service provider (Alexa ratings) Itrsquos lifestyle unit the first of its kind in India is
a significant step in integrating the concept of illness-to-wellness management
(managing the art of staying healthy)
49
Apollolifecom in using technology believes ldquoif information is power health
information is LIFErdquo ApolloLifecom has been able to reach out to over 1 million
visitors 7000 doctors and is growing rapidly to reach out to and lsquotouch-livesrsquo of many
more in India and the world-over The President of the Republic of India Shri
KRNarayanan launched wwwApolloLifecom from his Presidential Palace and
dedicated it to the people of India and the world
MedVarsity Online Limited (MOL)
MOL was incorporated in the year 2000 Backed by two giants Apollo in
medicine and NIIT Limited in the field of electronic-education MedVarsity acts as a
catalyst for students and is complementary to the existing education system in the
country
It has developed in-house over 1500 hours of medical content that is
accessible to the medical community anytime and anywhere MedVarsity today
addresses the needs of over 5000 doctors across India
Apollo Telemedicine Enterprises Limited (ATEL)
ATEL was incorporated in the year 1999 with the aim of developing the
lsquoApollo Telemedicine Networkrsquo The Apollo Telemedicine Network allows the
participant sites to collaborate with institutions in the country and abroad and provides
their clientele access to better healthcare in areas not adequately served by the
medical community
The President of the United States of America President Bill Clinton on his
visit to India in April 2000 visited an Apollo-telemedicine station in the city of
Hyderabad and said I think it is a wonderful contribution to the healthcare of the
people who live in rural villages and I hope that people all over the world will follow
your lead because if they do then the benefits of the hi-tech medicine can go to
everyone and not just to people who live in big cities
Apollo Hospitals Education and Research Foundation (AHERF)
AHERF is an important aspect of the Apollo Group It has been set up with the
prime objective of establishing maintaining and supporting educational institutions to
50
promote medical paramedical and hospital management courses Apollo Institute of
Hospital Management offers a Masters degree in Hospital management to prepare
well-trained motivated and highly qualified managers for efficient running of
hospitals and other healthcare institutions Till date 150 managers have been trained
and over 40 managers are employed in different Apollo hospitals The Apollo School
of Nursing offers various courses at different levels and trains nurses who serve in
hospitals all over India and abroad Till now approximately 240 nurses have already
been trained and another 170 nurses are undergoing their internship The Group has
also introduced courses to train students in their College of Physiotherapy These
students are taught the skills and techniques of therapeutic massage and exercise for
the management of various medical and surgical conditions and till date 84 nurses
have joined
Apart from these the Apollo Group has been running programs to train
Medical Technicians including emergency-medical technicians and laboratory
technicians with the required skill and knowledge in various aspects of medicine and
its technology interface
Family Health Plan Limited (FHP)
FHP was developed in response to the overwhelming need for cost-effective
healthcare financing options The company in existence in the healthcare insurance
sector for over a decade initiated the concept of lsquomanaged carersquo in the country to
control spiraling medical costs and to make facilities accessible
Unlike conventional health schemes FHP reaches out to its subscribers and
manages their healthcare needs proactively It helps them to focus on staying healthy
rather than waiting for an eventuality to rush for medical aid
51
PROFILE OF YASHODA HOSPITALS
Being the largest healthcare group in Andhra Pradesh and having catered to
over 2000000 patients does not stop Yashoda group of Hospitals from charting a
Rs150-Crores growth chart
Being the largest healthcare group in Andhra Pradesh and having catered to
over 2000000 patients does not stop Yashoda Group of Hospitals form charting a
Rs-150 crores growth chart reveals Jayata Sharma
Beds
1100 Doctors 600 Paramedics500 Nurses1100 Ambulances 10 ndash
wondering what is being talked about Well itrsquos the gigantic Yashoda Group of
Hospitals the largest healthcare group in Andhra Pradesh (AP) with three branches
Having the largest number of beds and staff is not a n easy task to achieve But
Yashodarsquos up-to-day emergency service facilities add up to the basket of its
achievements A right- on-hand proof is the roof top helipad (the first in this region) at
Yashoda Hospitals Secunderabad which enables to shift patients from distant areas
to this centre The Group has three hospitals in Secunderabad (500 beds) Malakpet
(300) and Somajiguda (300) with a combined capacity of 1100 beds One might
think why so much concentration only in AP Well it is because the group wants to
create a strong foothold on home ground first and then move on to other pastures
During the last 12 years the group has received over 2000000 patients from
all parts of AP and surrounding states and is known as one of the finest hospitals in
the state to perform affordable liver organ transplants
The Start
DrG Surender Rao the present Executive Director of Yashoda Group of
Hospitals started Yashoda as a small facility in Somajiguda Prior to this during his
stint of eight years in Iran Dr Rao was exposed to management of large hospitals and
had the opportunity to work with international medical experts After this he
successfully completed his pediatrics post graduation and started his own private
proactive at Dilsukhnagar Hyderabad Within a short span his practice picked up
52
very well and he was a leading pediatrician in Hyderabad Encouraged by the success
in the profession he planned his first venture- Yashoda Hospital at Somajiguda
Hyderabad in 1989
In the 90s the 200-bed somajiguda hospital saw a significant growth
Encouraged by the success DrRao started the second facility His brother
DrGRavender Rao who is currently the managing director of the group was a
pivotal support all the time playing a vital role in every step of expansion After that
came the Malakpet set-up in 1995 a super-specialty hospital followed by a third
facility at secunderabad in 2003 The secunderabad hospital is considered the largest
in AP The efforts of the two brothers paid off when Yashoda Hospital became the
first Hospital Group in AP to have 1000 beds450 doctors and 60 specialties
From 25 doctors and 80 nurses today it has employs more than 450 doctors
1500 nurses and a total of 4000 staff comprising paramedical and other support staff
They have slowly and sweetly grown form having a single CT scan to having one of
the worldrsquos few digital flat panel cath labs According to Dr Rao it is vital that each
of the Group Hospitals be an independent facility Hence every hospitals set-up of
Yashoda is equipped with every big and small equipment to be independently
functional To prove their point furthermore the group has allotted a cath lab an
MRI a CT scan etc at all three hospitals
Little wonder then that they treat the maximum number of patients in the city
Yashoda Group of Hospitals admits and cures over three lakh patients each year In
fact Yashoda Hospital Secundrabad has been rated as Andhra Pradeshrsquos Best
Hospital by a survey recently conducted by the week magazine and is certified by ISO
9000
Vision amp Mission
The hospital is very clear on its focus areas which form its vision and mission
for progress They are actually the Six Crsquos of the hospitalrsquos core values Care
Capability Character Courtesy Contribution and commitment The group ensures
that its standards are always in place Be it simple therapy or a complex operative
53
procedure they are known to approach itrsquos with the same diligence and preparedness
This is the very reason why it can provide affordable care to needy people as
attention to minute details definitely helps to reduce chances of wastage of time and
money and medical errors The hospital group believes in investing in resources to
make sure their doctors are always abreast with the current technology and medical
trends Yashoda Group of Hospitals works towards every aspect of quality and perfect
care the reason why they keep buying equipment and upgrade existing ones on a
continual basis DrSurender Rao right from the start believed in giving the best
nursing care but the dearth of good nursing care in our country is not a secret Hence
with this vision in mind he started with having nursing schools and colleges attached
to each hospital One of the missions of Yashoda is charity and hence creating public
awareness and free health camps forms a major part of Yashodarsquos activities Since
saving money is a big part of this all of Yashodarsquos hospitals save on unnecessary
deacutecor All three hospitalrsquos staff has being trained to optimally utilize all the resources
of manpower and equipment available Optimum utilization of manpower and
equipment is the secret The group ensures efficiency by each of its hospitals
attending to 900-1000 patients every day at each facility conducting 40-50 surgeries
daily and instead of 10 cases for one equipment doing 20-25 Usually a hospital
does around 200-250 CT scans every month Yashoda Group does an astound ding
600
The Inside Story
The hospitals have been designed with six floors in each branch with full-
fledged infrastructure and equipment In each branch they have emergency single
sharing deluxe and general ward rooms OTs AMCUs ICUs MICUs with state-of-
the-art equipment and diagnostics under one roof with good ventilation and parking
facilities
Advanced Healthcare
The idea of Yashoda Hospitals was born in the heart of Dr G Surender Rao
one of Hyderabads eminent clinicians In 1985 after an international education in
medicine he returned to India and set up a professional practice In the next few years
his practice flourished but he became increasingly frustrated by the lack of adequate
54
hospital infrastructure for his patients Joining forces with his brother an established
entrepreneur he conceived the idea of a hospital that would deliver advanced world-
class yet affordable healthcare
In a developing corporate healthcare market the largest challenge is to provide
world-class healthcare at affordable prices And it is in this aspect that Yashoda
Hospitals has succeeded The organisation has achieved profitability through a high
volume - high quality - affordable price model of business This approach has
benefited lakhs of families and earned Yashoda Hospitals a place in the hearts of the
people of Andhra Pradesh
State-of-the-art Systems
Since its inception Yashoda Hospitals has consistently ventured to bring the
latest medical systems in the world to its patients including HEPA Filtered Operation
Theatres Rapid Arc Cancer Therapy IMRT Dual Energy Linear Accelerator Digital
Flat Panel Cardiac Cath Lab 15T 16 Channel MRI Dual Source CT Scan with Heart
PBV etc
Experienced doctors are culled from internationally reputed medical
institutions including AIIMS CMC Vellore JIPMER NIMHANS SGPGI Lucknow
Tata Memorial Hospital PGI Chandigarh etc
Yashoda Hospitals provides quality healthcare in every medical department
employing 600 doctors and 1100 nurses across 60 Specialities including Cardiology
Oncology Neurology Urology Nephrology Gastroenterology Acute Medical Care
Endocrinology Pulmonology Neonatology Cardio-thoracic Surgery Neurosurgery
Plastic Surgery Vascular Surgery etc
Surgical teams at Yashoda are highly skilled and experienced They routinely
perform complex interventions and cutting-edge procedures to improve treatment
outcomes minimise hospitalisation time and reduce treatment costs
Driven by Quality
The most significant factor in the success of Yashoda Hospitals is a deep
commitment to quality The fabric of the organisation is woven with highly qualified
55
clinicians cutting-edge medical systems certified and accredited processes and most
importantly the personal touch in patient care
The hospitals use sophisticated Clinical Information Systems to track patient
information Diagnostic and therapeutic equipment is seamlessly connected through
the Picture Archiving and Communication System (PACS) PACS enables doctors to
access critical information instantaneously facilitating accurate decisions in the
shortest possible time
Yashoda Hospitals is ISO certified and its labs are NABL accredited All
facilities are completely NABH compliant and the accreditation process is almost
complete at this time
In the pursuit of understanding and improvement Yashoda doctors meet every
week for morbidity and mortality review where they discuss cases evaluate treatment
and document learning for future cases
Feedback is critical to the pursuit of excellence The feedback system is taken
very seriously and executed diligently Every discharged patient is requested to
participate in an exit interview with more than 70 compliance rates
56
PROFILE OF MEDICITI HOSPITALS
Mediciti Hospitals was established in 1996 with a mission to make high end
healthcare services affordable Today with over 225 beds and multiple super-
specialities dedicated senior consultants centre for research and medical education it
has grown up exponentially making a mark in every aspect of medical services
domain Mediciti is credited as being the first hospital across the state to set up super
specialty for Cardio-Thoracic care It holds DNB accreditation for five specialties In
an initiative to make quality basic medical care more inclusive and available to larger
sections of society Mediciti has introduced a network programme called SHARE
(Science Health Allied Research amp Education) under which it provides primitive
preventive and curative services maternal and child health immunization control of
blindness due to cataract population control and reproductive health
Accreditation
Mediciti Hospital is going to be accredited with the prestigious NABH
(National Accreditation Board for Hospitals and Health Care Providers) standards
very soon
In this modern era of fast changing world super specialization in any field is
the global trend so in medicine with the advancement of technology and an ever
increasing need to learn more more specialized courses are the need of the hour our
nation cannot afford to lag behind in this era of globalization
The Professionals at Mediciti have been bringing together the Quality Services
to fill Quality Needs Whether one is looking for a health check services or medical
services provider Mediciti is providing service with professional and technical skills
At Mediciti they deliver the best health care courtesy an experience of more
than 15 years More than all these they ensure that the human touch is felt in every
aspect of the process because to care with all the heart is the cure in entirety Do
remember us in tough times when you need nothing short of the best specialist to
trust
Vision
ldquoTo be the trusted leader in advanced healthcare for next generationrdquo
57
Mission
To provide healthcare services maintaining accountability in a responsible manner
which contribute to the physical psychological social and spiritual well-being of
the patients
Committing very high priority to patient safety
Create the national model of care through relentless pursuit of unparallel quality
and value to the entire satisfaction of patient customer and staff
Using state of the art equipments and cost effective services for honest ethical
affordable and appropriate care
Highlights
15 year old hospital with full time dedicated senior consultants
Centrally located Hospital
24 hours service for all types of emergencies and critical care
One stop center for excellence with multi disciplinary (Multi Super - Specialties)
interaction under one roof
24 hours emergency care available by senior consultants
ICCU emergency conveniently located in the ground floor for speedy action
Exclusive and unique Respiratory Intensive Care Unit in the twin cities
Diagnostic facilities with rapid and accurate results within 2 hours of the sample
collection
Experience and success rate in handling all types of emergency cases is highest in
the twin cities in the corporate sector
A DNB program running successfully for the 3rd year ensuring round the clock
care
Very good survival rate for poisoning cases
A combination of academicians and interventionists and well known consultants
from different groups
Speed and accuracy of primary diagnosis
Specialist treatment of all varieties of infectious diseases
58
AC general ward at a reasonable price at par with super deluxe rooms of high
quality nursing homes
HIV patients treated with full confidentiality at no extra cost
Separate dialysis machines for HbsAg +ve and -ve patients
Cadaver transplants
Non-invasive ventilations monitored by qualified Pulmonologist
Radial cardiac interventions Dobutamind stress 3D ECHOs
Visiting consultants accessible directly through their mobile numbers
Hospitality Services
The hospitality services of Mediciti are well organized to maintain the friendly
and nurturing ambience of the hospital aims at providing patients and their attendees a
comfortable clean and homely environment in addition to excellent high quality
healthcare services
59
PROFILE OF CARE HOSPITAL
CARE is one of the fastest growing hospital chains in India engaged in
providing primary as well as tertiary healthcare services It is a hospital chains that is
founded and managed by professionals with a mission and a passion for providing
healthcare for the needy At CARE the growth has been phenomenal From a 100-bed
single specialty Heart Institute facility focusing on cardiac care in Nampally
(Hyderabad) CARE has become a multi-specialty hospital chain comprising of 1400
beds across 12 hospitals
CARErsquos reputation for its humanitarian and selfless service has ranked this
esteemed institution as the fourth largest healthcare provider in India (CRIS-INFAC
report 2006) Our effort to provide quality health care with compassion has rewarded
us with the honor of being the top healthcare provider in Andhra Pradesh With the
service-oriented Healthcare delivery model CARE is geared to provide cost effective
and user friendly medication Despite the intense competition and intense marketing
tactics employed by multiple commercial corporate organizations CARE has carved a
niche for itself by garnering the best reputation amongst the local masses Armed with
the best of the facilities in areas of Education Research patient care and highly
qualified professionals CARE endeavors to match global benchmarks and conquer
healthcare market in the second decade of its establishment
Vision
To evolve as a unique university-based health centre where the quest for new
knowledge would continuously yield more effective and more compassionate care
for all
To nurture a new generation of professionals of life-long commitment dedication
knowledge skills wisdom and values
To strive for public trust and maintain medicinersquos humane and noble place among
professions
To be globally competitive in healthcare and related businesses integrating local
culture and ethos
Mission
At CARE our mission is more than just a statement itrsquos the cornerstone of all
our efforts
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
46
performance and service to customers the company also makes available the services
to support business telemedicine services education training programs amp research
services and a host of other non-profit projects
Across the healthcare spectrum
The Apollo Hospitals Group today is not only an acknowledged leader in the
world of super-speciality based quality healthcare delivery in Asia but is also
considered as the largest integrated healthcare delivery company complete in every
sense of the term
Apollo Hospitals Enterprise Limited AHEL Pharmacies Business
Keimedcom Limited Online Hospital Equipment Services
Private Limited (Equipment World)
Apollo Health amp Lifestyle Limited Apollo Health Street Limited
Med Varsity Online Limited Apollo Telemedicine Enterprises
Limited
Apollo Hospitals Education and
Research Foundation
Family Health Plan Limited
Apollo Hospitals Enterprise Limited
AHEL was incorporated as a Public Limited Company in the year 1979
Promoted by Dr Prathap C Reddy it is the first group of hospitals that pioneered the
concept of corporate healthcare delivery in India AHEL is a listed Company on the
Bombay Stock Exchange (BSE-APLHBO)
AHEL today is the leading private sector healthcare provider in Asia and
owns and manages a network of speciality hospitals and clinics a chain of Pharmacy
retail outlets across the country and provides Consultancy Services for
commissioning and managing the Speciality Hospitals
The overview of operations can be summarized as follows
Chain of owned and managed hospitals AHEL has over 26 hospitals of which 14
are client hospitals managed by professionals deputed from Apollo
47
Management Consultancy Services The consultancy division of AHEL offers
Project and Operations Management Consultancy services to clients varying from
conceptualization to commissioning of a wide range of healthcare models
The cutting edge in our services can be attributed to the following factors
Constant exposure to dynamic hospital situations in a broad range of healthcare
models
Access to latest developments in healthcare and association with leading hospitals
around the world
Access to a pool of trained medical nursing paramedical and healthcare
professionals
Hospitals Chennai Hyderabad Delhi Ahmedabad Pune Chenganur
Coimbatore Jaipur Madurai Anantpur Nellore Kurnool Bhopal Ranchi
Bilaspur and Bacheli
Clinics Mumbai Pune Nagpur Hyderabad Delhi and Chennai
International Operations Srilanka Muscat Dubai India Nepal Tanzania and
Bangladesh
Apollo Pharmacies
Apollo has over 700 round-the-clock retail outlets in India striving to maintain
a stock of prescription drugs OTC medicines and other health and body-care related
products The pharmacy business has as part of its expansion plans tied up with
Indian Oil Corporation (a Fortune 500 Company) to setup convenience stores across
its retail gas stations in India Additionally the retail business is moving towards
offering e-prescription based services to the end user and the doctor
Keimedcom Limited
Keimedcom Limited was incorporated in the year 1999 with the objective of
creating a unified national pharmaceutical procurement and supply chain management
company (Group Purchasing Organization) for a wide range of medical goods
consumables drugs surgical health and personal care products
By using Information Technology the Company is engaged in establishing an
e-marketplace (wwwih_xcom) that would service Apollo Hospitals Apollo
48
Pharmacies Apollo Clinics and the e-retailing needs of the entire industry while being
able to offer the price advantage to other non-Apollo hospitals and clinics as part of a
complete end-to-end logistic solutions partnerships for effective inventory
management and control
Online Hospital Equipment Services Private Limited (Equipment World)
The newest group venture lsquoEquipment Worldrsquo is an electronic equipment
exchange for medical devices and high-end technology products used in the delivery of
medical care It sources and selects high-end medical equipment catalogues and
provides expert advice on technology techno-commercial issues and services It also
helps suppliers with pricing and sources service agents for equipment and auction-
service contracts
Apollo Health and Lifestyle Limited (AHLL)
AHLL is one of the grouprsquos most ambitious initiatives incorporated to deliver
family-focused primary healthcare services through branded Apollo clinics across
India and its neighboring countries
AHLL plans to establish initially a nationwide chain of more than 250 primary
healthcare centers on a franchisee basis These clinics are equipped to provide a one-
stop solution to the primary healthcare needs of the family as a whole and would
provide tele-consultation diagnostic and pharmacy services The project has been
conceptualized in partnership with Arthur Anderson
Apollo Health Street Limited (AHSL)
AHSL was incorporated in the year 1999 with the objective of establishing a
Technology Applications Development Company for the Healthcare Industry while
being able to service and network Apollo and its various businesses in healthcare
Using the power of Information Technology and the experience and expertise that
Apollo possesses in its wealth of doctors in August 2000 AHSL in partnership with
the Boston Consulting Group launched wwwapollolifecom for bringing together key
stakeholders in the health sector ApolloLifecom today is the leading online health-
care service provider (Alexa ratings) Itrsquos lifestyle unit the first of its kind in India is
a significant step in integrating the concept of illness-to-wellness management
(managing the art of staying healthy)
49
Apollolifecom in using technology believes ldquoif information is power health
information is LIFErdquo ApolloLifecom has been able to reach out to over 1 million
visitors 7000 doctors and is growing rapidly to reach out to and lsquotouch-livesrsquo of many
more in India and the world-over The President of the Republic of India Shri
KRNarayanan launched wwwApolloLifecom from his Presidential Palace and
dedicated it to the people of India and the world
MedVarsity Online Limited (MOL)
MOL was incorporated in the year 2000 Backed by two giants Apollo in
medicine and NIIT Limited in the field of electronic-education MedVarsity acts as a
catalyst for students and is complementary to the existing education system in the
country
It has developed in-house over 1500 hours of medical content that is
accessible to the medical community anytime and anywhere MedVarsity today
addresses the needs of over 5000 doctors across India
Apollo Telemedicine Enterprises Limited (ATEL)
ATEL was incorporated in the year 1999 with the aim of developing the
lsquoApollo Telemedicine Networkrsquo The Apollo Telemedicine Network allows the
participant sites to collaborate with institutions in the country and abroad and provides
their clientele access to better healthcare in areas not adequately served by the
medical community
The President of the United States of America President Bill Clinton on his
visit to India in April 2000 visited an Apollo-telemedicine station in the city of
Hyderabad and said I think it is a wonderful contribution to the healthcare of the
people who live in rural villages and I hope that people all over the world will follow
your lead because if they do then the benefits of the hi-tech medicine can go to
everyone and not just to people who live in big cities
Apollo Hospitals Education and Research Foundation (AHERF)
AHERF is an important aspect of the Apollo Group It has been set up with the
prime objective of establishing maintaining and supporting educational institutions to
50
promote medical paramedical and hospital management courses Apollo Institute of
Hospital Management offers a Masters degree in Hospital management to prepare
well-trained motivated and highly qualified managers for efficient running of
hospitals and other healthcare institutions Till date 150 managers have been trained
and over 40 managers are employed in different Apollo hospitals The Apollo School
of Nursing offers various courses at different levels and trains nurses who serve in
hospitals all over India and abroad Till now approximately 240 nurses have already
been trained and another 170 nurses are undergoing their internship The Group has
also introduced courses to train students in their College of Physiotherapy These
students are taught the skills and techniques of therapeutic massage and exercise for
the management of various medical and surgical conditions and till date 84 nurses
have joined
Apart from these the Apollo Group has been running programs to train
Medical Technicians including emergency-medical technicians and laboratory
technicians with the required skill and knowledge in various aspects of medicine and
its technology interface
Family Health Plan Limited (FHP)
FHP was developed in response to the overwhelming need for cost-effective
healthcare financing options The company in existence in the healthcare insurance
sector for over a decade initiated the concept of lsquomanaged carersquo in the country to
control spiraling medical costs and to make facilities accessible
Unlike conventional health schemes FHP reaches out to its subscribers and
manages their healthcare needs proactively It helps them to focus on staying healthy
rather than waiting for an eventuality to rush for medical aid
51
PROFILE OF YASHODA HOSPITALS
Being the largest healthcare group in Andhra Pradesh and having catered to
over 2000000 patients does not stop Yashoda group of Hospitals from charting a
Rs150-Crores growth chart
Being the largest healthcare group in Andhra Pradesh and having catered to
over 2000000 patients does not stop Yashoda Group of Hospitals form charting a
Rs-150 crores growth chart reveals Jayata Sharma
Beds
1100 Doctors 600 Paramedics500 Nurses1100 Ambulances 10 ndash
wondering what is being talked about Well itrsquos the gigantic Yashoda Group of
Hospitals the largest healthcare group in Andhra Pradesh (AP) with three branches
Having the largest number of beds and staff is not a n easy task to achieve But
Yashodarsquos up-to-day emergency service facilities add up to the basket of its
achievements A right- on-hand proof is the roof top helipad (the first in this region) at
Yashoda Hospitals Secunderabad which enables to shift patients from distant areas
to this centre The Group has three hospitals in Secunderabad (500 beds) Malakpet
(300) and Somajiguda (300) with a combined capacity of 1100 beds One might
think why so much concentration only in AP Well it is because the group wants to
create a strong foothold on home ground first and then move on to other pastures
During the last 12 years the group has received over 2000000 patients from
all parts of AP and surrounding states and is known as one of the finest hospitals in
the state to perform affordable liver organ transplants
The Start
DrG Surender Rao the present Executive Director of Yashoda Group of
Hospitals started Yashoda as a small facility in Somajiguda Prior to this during his
stint of eight years in Iran Dr Rao was exposed to management of large hospitals and
had the opportunity to work with international medical experts After this he
successfully completed his pediatrics post graduation and started his own private
proactive at Dilsukhnagar Hyderabad Within a short span his practice picked up
52
very well and he was a leading pediatrician in Hyderabad Encouraged by the success
in the profession he planned his first venture- Yashoda Hospital at Somajiguda
Hyderabad in 1989
In the 90s the 200-bed somajiguda hospital saw a significant growth
Encouraged by the success DrRao started the second facility His brother
DrGRavender Rao who is currently the managing director of the group was a
pivotal support all the time playing a vital role in every step of expansion After that
came the Malakpet set-up in 1995 a super-specialty hospital followed by a third
facility at secunderabad in 2003 The secunderabad hospital is considered the largest
in AP The efforts of the two brothers paid off when Yashoda Hospital became the
first Hospital Group in AP to have 1000 beds450 doctors and 60 specialties
From 25 doctors and 80 nurses today it has employs more than 450 doctors
1500 nurses and a total of 4000 staff comprising paramedical and other support staff
They have slowly and sweetly grown form having a single CT scan to having one of
the worldrsquos few digital flat panel cath labs According to Dr Rao it is vital that each
of the Group Hospitals be an independent facility Hence every hospitals set-up of
Yashoda is equipped with every big and small equipment to be independently
functional To prove their point furthermore the group has allotted a cath lab an
MRI a CT scan etc at all three hospitals
Little wonder then that they treat the maximum number of patients in the city
Yashoda Group of Hospitals admits and cures over three lakh patients each year In
fact Yashoda Hospital Secundrabad has been rated as Andhra Pradeshrsquos Best
Hospital by a survey recently conducted by the week magazine and is certified by ISO
9000
Vision amp Mission
The hospital is very clear on its focus areas which form its vision and mission
for progress They are actually the Six Crsquos of the hospitalrsquos core values Care
Capability Character Courtesy Contribution and commitment The group ensures
that its standards are always in place Be it simple therapy or a complex operative
53
procedure they are known to approach itrsquos with the same diligence and preparedness
This is the very reason why it can provide affordable care to needy people as
attention to minute details definitely helps to reduce chances of wastage of time and
money and medical errors The hospital group believes in investing in resources to
make sure their doctors are always abreast with the current technology and medical
trends Yashoda Group of Hospitals works towards every aspect of quality and perfect
care the reason why they keep buying equipment and upgrade existing ones on a
continual basis DrSurender Rao right from the start believed in giving the best
nursing care but the dearth of good nursing care in our country is not a secret Hence
with this vision in mind he started with having nursing schools and colleges attached
to each hospital One of the missions of Yashoda is charity and hence creating public
awareness and free health camps forms a major part of Yashodarsquos activities Since
saving money is a big part of this all of Yashodarsquos hospitals save on unnecessary
deacutecor All three hospitalrsquos staff has being trained to optimally utilize all the resources
of manpower and equipment available Optimum utilization of manpower and
equipment is the secret The group ensures efficiency by each of its hospitals
attending to 900-1000 patients every day at each facility conducting 40-50 surgeries
daily and instead of 10 cases for one equipment doing 20-25 Usually a hospital
does around 200-250 CT scans every month Yashoda Group does an astound ding
600
The Inside Story
The hospitals have been designed with six floors in each branch with full-
fledged infrastructure and equipment In each branch they have emergency single
sharing deluxe and general ward rooms OTs AMCUs ICUs MICUs with state-of-
the-art equipment and diagnostics under one roof with good ventilation and parking
facilities
Advanced Healthcare
The idea of Yashoda Hospitals was born in the heart of Dr G Surender Rao
one of Hyderabads eminent clinicians In 1985 after an international education in
medicine he returned to India and set up a professional practice In the next few years
his practice flourished but he became increasingly frustrated by the lack of adequate
54
hospital infrastructure for his patients Joining forces with his brother an established
entrepreneur he conceived the idea of a hospital that would deliver advanced world-
class yet affordable healthcare
In a developing corporate healthcare market the largest challenge is to provide
world-class healthcare at affordable prices And it is in this aspect that Yashoda
Hospitals has succeeded The organisation has achieved profitability through a high
volume - high quality - affordable price model of business This approach has
benefited lakhs of families and earned Yashoda Hospitals a place in the hearts of the
people of Andhra Pradesh
State-of-the-art Systems
Since its inception Yashoda Hospitals has consistently ventured to bring the
latest medical systems in the world to its patients including HEPA Filtered Operation
Theatres Rapid Arc Cancer Therapy IMRT Dual Energy Linear Accelerator Digital
Flat Panel Cardiac Cath Lab 15T 16 Channel MRI Dual Source CT Scan with Heart
PBV etc
Experienced doctors are culled from internationally reputed medical
institutions including AIIMS CMC Vellore JIPMER NIMHANS SGPGI Lucknow
Tata Memorial Hospital PGI Chandigarh etc
Yashoda Hospitals provides quality healthcare in every medical department
employing 600 doctors and 1100 nurses across 60 Specialities including Cardiology
Oncology Neurology Urology Nephrology Gastroenterology Acute Medical Care
Endocrinology Pulmonology Neonatology Cardio-thoracic Surgery Neurosurgery
Plastic Surgery Vascular Surgery etc
Surgical teams at Yashoda are highly skilled and experienced They routinely
perform complex interventions and cutting-edge procedures to improve treatment
outcomes minimise hospitalisation time and reduce treatment costs
Driven by Quality
The most significant factor in the success of Yashoda Hospitals is a deep
commitment to quality The fabric of the organisation is woven with highly qualified
55
clinicians cutting-edge medical systems certified and accredited processes and most
importantly the personal touch in patient care
The hospitals use sophisticated Clinical Information Systems to track patient
information Diagnostic and therapeutic equipment is seamlessly connected through
the Picture Archiving and Communication System (PACS) PACS enables doctors to
access critical information instantaneously facilitating accurate decisions in the
shortest possible time
Yashoda Hospitals is ISO certified and its labs are NABL accredited All
facilities are completely NABH compliant and the accreditation process is almost
complete at this time
In the pursuit of understanding and improvement Yashoda doctors meet every
week for morbidity and mortality review where they discuss cases evaluate treatment
and document learning for future cases
Feedback is critical to the pursuit of excellence The feedback system is taken
very seriously and executed diligently Every discharged patient is requested to
participate in an exit interview with more than 70 compliance rates
56
PROFILE OF MEDICITI HOSPITALS
Mediciti Hospitals was established in 1996 with a mission to make high end
healthcare services affordable Today with over 225 beds and multiple super-
specialities dedicated senior consultants centre for research and medical education it
has grown up exponentially making a mark in every aspect of medical services
domain Mediciti is credited as being the first hospital across the state to set up super
specialty for Cardio-Thoracic care It holds DNB accreditation for five specialties In
an initiative to make quality basic medical care more inclusive and available to larger
sections of society Mediciti has introduced a network programme called SHARE
(Science Health Allied Research amp Education) under which it provides primitive
preventive and curative services maternal and child health immunization control of
blindness due to cataract population control and reproductive health
Accreditation
Mediciti Hospital is going to be accredited with the prestigious NABH
(National Accreditation Board for Hospitals and Health Care Providers) standards
very soon
In this modern era of fast changing world super specialization in any field is
the global trend so in medicine with the advancement of technology and an ever
increasing need to learn more more specialized courses are the need of the hour our
nation cannot afford to lag behind in this era of globalization
The Professionals at Mediciti have been bringing together the Quality Services
to fill Quality Needs Whether one is looking for a health check services or medical
services provider Mediciti is providing service with professional and technical skills
At Mediciti they deliver the best health care courtesy an experience of more
than 15 years More than all these they ensure that the human touch is felt in every
aspect of the process because to care with all the heart is the cure in entirety Do
remember us in tough times when you need nothing short of the best specialist to
trust
Vision
ldquoTo be the trusted leader in advanced healthcare for next generationrdquo
57
Mission
To provide healthcare services maintaining accountability in a responsible manner
which contribute to the physical psychological social and spiritual well-being of
the patients
Committing very high priority to patient safety
Create the national model of care through relentless pursuit of unparallel quality
and value to the entire satisfaction of patient customer and staff
Using state of the art equipments and cost effective services for honest ethical
affordable and appropriate care
Highlights
15 year old hospital with full time dedicated senior consultants
Centrally located Hospital
24 hours service for all types of emergencies and critical care
One stop center for excellence with multi disciplinary (Multi Super - Specialties)
interaction under one roof
24 hours emergency care available by senior consultants
ICCU emergency conveniently located in the ground floor for speedy action
Exclusive and unique Respiratory Intensive Care Unit in the twin cities
Diagnostic facilities with rapid and accurate results within 2 hours of the sample
collection
Experience and success rate in handling all types of emergency cases is highest in
the twin cities in the corporate sector
A DNB program running successfully for the 3rd year ensuring round the clock
care
Very good survival rate for poisoning cases
A combination of academicians and interventionists and well known consultants
from different groups
Speed and accuracy of primary diagnosis
Specialist treatment of all varieties of infectious diseases
58
AC general ward at a reasonable price at par with super deluxe rooms of high
quality nursing homes
HIV patients treated with full confidentiality at no extra cost
Separate dialysis machines for HbsAg +ve and -ve patients
Cadaver transplants
Non-invasive ventilations monitored by qualified Pulmonologist
Radial cardiac interventions Dobutamind stress 3D ECHOs
Visiting consultants accessible directly through their mobile numbers
Hospitality Services
The hospitality services of Mediciti are well organized to maintain the friendly
and nurturing ambience of the hospital aims at providing patients and their attendees a
comfortable clean and homely environment in addition to excellent high quality
healthcare services
59
PROFILE OF CARE HOSPITAL
CARE is one of the fastest growing hospital chains in India engaged in
providing primary as well as tertiary healthcare services It is a hospital chains that is
founded and managed by professionals with a mission and a passion for providing
healthcare for the needy At CARE the growth has been phenomenal From a 100-bed
single specialty Heart Institute facility focusing on cardiac care in Nampally
(Hyderabad) CARE has become a multi-specialty hospital chain comprising of 1400
beds across 12 hospitals
CARErsquos reputation for its humanitarian and selfless service has ranked this
esteemed institution as the fourth largest healthcare provider in India (CRIS-INFAC
report 2006) Our effort to provide quality health care with compassion has rewarded
us with the honor of being the top healthcare provider in Andhra Pradesh With the
service-oriented Healthcare delivery model CARE is geared to provide cost effective
and user friendly medication Despite the intense competition and intense marketing
tactics employed by multiple commercial corporate organizations CARE has carved a
niche for itself by garnering the best reputation amongst the local masses Armed with
the best of the facilities in areas of Education Research patient care and highly
qualified professionals CARE endeavors to match global benchmarks and conquer
healthcare market in the second decade of its establishment
Vision
To evolve as a unique university-based health centre where the quest for new
knowledge would continuously yield more effective and more compassionate care
for all
To nurture a new generation of professionals of life-long commitment dedication
knowledge skills wisdom and values
To strive for public trust and maintain medicinersquos humane and noble place among
professions
To be globally competitive in healthcare and related businesses integrating local
culture and ethos
Mission
At CARE our mission is more than just a statement itrsquos the cornerstone of all
our efforts
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
47
Management Consultancy Services The consultancy division of AHEL offers
Project and Operations Management Consultancy services to clients varying from
conceptualization to commissioning of a wide range of healthcare models
The cutting edge in our services can be attributed to the following factors
Constant exposure to dynamic hospital situations in a broad range of healthcare
models
Access to latest developments in healthcare and association with leading hospitals
around the world
Access to a pool of trained medical nursing paramedical and healthcare
professionals
Hospitals Chennai Hyderabad Delhi Ahmedabad Pune Chenganur
Coimbatore Jaipur Madurai Anantpur Nellore Kurnool Bhopal Ranchi
Bilaspur and Bacheli
Clinics Mumbai Pune Nagpur Hyderabad Delhi and Chennai
International Operations Srilanka Muscat Dubai India Nepal Tanzania and
Bangladesh
Apollo Pharmacies
Apollo has over 700 round-the-clock retail outlets in India striving to maintain
a stock of prescription drugs OTC medicines and other health and body-care related
products The pharmacy business has as part of its expansion plans tied up with
Indian Oil Corporation (a Fortune 500 Company) to setup convenience stores across
its retail gas stations in India Additionally the retail business is moving towards
offering e-prescription based services to the end user and the doctor
Keimedcom Limited
Keimedcom Limited was incorporated in the year 1999 with the objective of
creating a unified national pharmaceutical procurement and supply chain management
company (Group Purchasing Organization) for a wide range of medical goods
consumables drugs surgical health and personal care products
By using Information Technology the Company is engaged in establishing an
e-marketplace (wwwih_xcom) that would service Apollo Hospitals Apollo
48
Pharmacies Apollo Clinics and the e-retailing needs of the entire industry while being
able to offer the price advantage to other non-Apollo hospitals and clinics as part of a
complete end-to-end logistic solutions partnerships for effective inventory
management and control
Online Hospital Equipment Services Private Limited (Equipment World)
The newest group venture lsquoEquipment Worldrsquo is an electronic equipment
exchange for medical devices and high-end technology products used in the delivery of
medical care It sources and selects high-end medical equipment catalogues and
provides expert advice on technology techno-commercial issues and services It also
helps suppliers with pricing and sources service agents for equipment and auction-
service contracts
Apollo Health and Lifestyle Limited (AHLL)
AHLL is one of the grouprsquos most ambitious initiatives incorporated to deliver
family-focused primary healthcare services through branded Apollo clinics across
India and its neighboring countries
AHLL plans to establish initially a nationwide chain of more than 250 primary
healthcare centers on a franchisee basis These clinics are equipped to provide a one-
stop solution to the primary healthcare needs of the family as a whole and would
provide tele-consultation diagnostic and pharmacy services The project has been
conceptualized in partnership with Arthur Anderson
Apollo Health Street Limited (AHSL)
AHSL was incorporated in the year 1999 with the objective of establishing a
Technology Applications Development Company for the Healthcare Industry while
being able to service and network Apollo and its various businesses in healthcare
Using the power of Information Technology and the experience and expertise that
Apollo possesses in its wealth of doctors in August 2000 AHSL in partnership with
the Boston Consulting Group launched wwwapollolifecom for bringing together key
stakeholders in the health sector ApolloLifecom today is the leading online health-
care service provider (Alexa ratings) Itrsquos lifestyle unit the first of its kind in India is
a significant step in integrating the concept of illness-to-wellness management
(managing the art of staying healthy)
49
Apollolifecom in using technology believes ldquoif information is power health
information is LIFErdquo ApolloLifecom has been able to reach out to over 1 million
visitors 7000 doctors and is growing rapidly to reach out to and lsquotouch-livesrsquo of many
more in India and the world-over The President of the Republic of India Shri
KRNarayanan launched wwwApolloLifecom from his Presidential Palace and
dedicated it to the people of India and the world
MedVarsity Online Limited (MOL)
MOL was incorporated in the year 2000 Backed by two giants Apollo in
medicine and NIIT Limited in the field of electronic-education MedVarsity acts as a
catalyst for students and is complementary to the existing education system in the
country
It has developed in-house over 1500 hours of medical content that is
accessible to the medical community anytime and anywhere MedVarsity today
addresses the needs of over 5000 doctors across India
Apollo Telemedicine Enterprises Limited (ATEL)
ATEL was incorporated in the year 1999 with the aim of developing the
lsquoApollo Telemedicine Networkrsquo The Apollo Telemedicine Network allows the
participant sites to collaborate with institutions in the country and abroad and provides
their clientele access to better healthcare in areas not adequately served by the
medical community
The President of the United States of America President Bill Clinton on his
visit to India in April 2000 visited an Apollo-telemedicine station in the city of
Hyderabad and said I think it is a wonderful contribution to the healthcare of the
people who live in rural villages and I hope that people all over the world will follow
your lead because if they do then the benefits of the hi-tech medicine can go to
everyone and not just to people who live in big cities
Apollo Hospitals Education and Research Foundation (AHERF)
AHERF is an important aspect of the Apollo Group It has been set up with the
prime objective of establishing maintaining and supporting educational institutions to
50
promote medical paramedical and hospital management courses Apollo Institute of
Hospital Management offers a Masters degree in Hospital management to prepare
well-trained motivated and highly qualified managers for efficient running of
hospitals and other healthcare institutions Till date 150 managers have been trained
and over 40 managers are employed in different Apollo hospitals The Apollo School
of Nursing offers various courses at different levels and trains nurses who serve in
hospitals all over India and abroad Till now approximately 240 nurses have already
been trained and another 170 nurses are undergoing their internship The Group has
also introduced courses to train students in their College of Physiotherapy These
students are taught the skills and techniques of therapeutic massage and exercise for
the management of various medical and surgical conditions and till date 84 nurses
have joined
Apart from these the Apollo Group has been running programs to train
Medical Technicians including emergency-medical technicians and laboratory
technicians with the required skill and knowledge in various aspects of medicine and
its technology interface
Family Health Plan Limited (FHP)
FHP was developed in response to the overwhelming need for cost-effective
healthcare financing options The company in existence in the healthcare insurance
sector for over a decade initiated the concept of lsquomanaged carersquo in the country to
control spiraling medical costs and to make facilities accessible
Unlike conventional health schemes FHP reaches out to its subscribers and
manages their healthcare needs proactively It helps them to focus on staying healthy
rather than waiting for an eventuality to rush for medical aid
51
PROFILE OF YASHODA HOSPITALS
Being the largest healthcare group in Andhra Pradesh and having catered to
over 2000000 patients does not stop Yashoda group of Hospitals from charting a
Rs150-Crores growth chart
Being the largest healthcare group in Andhra Pradesh and having catered to
over 2000000 patients does not stop Yashoda Group of Hospitals form charting a
Rs-150 crores growth chart reveals Jayata Sharma
Beds
1100 Doctors 600 Paramedics500 Nurses1100 Ambulances 10 ndash
wondering what is being talked about Well itrsquos the gigantic Yashoda Group of
Hospitals the largest healthcare group in Andhra Pradesh (AP) with three branches
Having the largest number of beds and staff is not a n easy task to achieve But
Yashodarsquos up-to-day emergency service facilities add up to the basket of its
achievements A right- on-hand proof is the roof top helipad (the first in this region) at
Yashoda Hospitals Secunderabad which enables to shift patients from distant areas
to this centre The Group has three hospitals in Secunderabad (500 beds) Malakpet
(300) and Somajiguda (300) with a combined capacity of 1100 beds One might
think why so much concentration only in AP Well it is because the group wants to
create a strong foothold on home ground first and then move on to other pastures
During the last 12 years the group has received over 2000000 patients from
all parts of AP and surrounding states and is known as one of the finest hospitals in
the state to perform affordable liver organ transplants
The Start
DrG Surender Rao the present Executive Director of Yashoda Group of
Hospitals started Yashoda as a small facility in Somajiguda Prior to this during his
stint of eight years in Iran Dr Rao was exposed to management of large hospitals and
had the opportunity to work with international medical experts After this he
successfully completed his pediatrics post graduation and started his own private
proactive at Dilsukhnagar Hyderabad Within a short span his practice picked up
52
very well and he was a leading pediatrician in Hyderabad Encouraged by the success
in the profession he planned his first venture- Yashoda Hospital at Somajiguda
Hyderabad in 1989
In the 90s the 200-bed somajiguda hospital saw a significant growth
Encouraged by the success DrRao started the second facility His brother
DrGRavender Rao who is currently the managing director of the group was a
pivotal support all the time playing a vital role in every step of expansion After that
came the Malakpet set-up in 1995 a super-specialty hospital followed by a third
facility at secunderabad in 2003 The secunderabad hospital is considered the largest
in AP The efforts of the two brothers paid off when Yashoda Hospital became the
first Hospital Group in AP to have 1000 beds450 doctors and 60 specialties
From 25 doctors and 80 nurses today it has employs more than 450 doctors
1500 nurses and a total of 4000 staff comprising paramedical and other support staff
They have slowly and sweetly grown form having a single CT scan to having one of
the worldrsquos few digital flat panel cath labs According to Dr Rao it is vital that each
of the Group Hospitals be an independent facility Hence every hospitals set-up of
Yashoda is equipped with every big and small equipment to be independently
functional To prove their point furthermore the group has allotted a cath lab an
MRI a CT scan etc at all three hospitals
Little wonder then that they treat the maximum number of patients in the city
Yashoda Group of Hospitals admits and cures over three lakh patients each year In
fact Yashoda Hospital Secundrabad has been rated as Andhra Pradeshrsquos Best
Hospital by a survey recently conducted by the week magazine and is certified by ISO
9000
Vision amp Mission
The hospital is very clear on its focus areas which form its vision and mission
for progress They are actually the Six Crsquos of the hospitalrsquos core values Care
Capability Character Courtesy Contribution and commitment The group ensures
that its standards are always in place Be it simple therapy or a complex operative
53
procedure they are known to approach itrsquos with the same diligence and preparedness
This is the very reason why it can provide affordable care to needy people as
attention to minute details definitely helps to reduce chances of wastage of time and
money and medical errors The hospital group believes in investing in resources to
make sure their doctors are always abreast with the current technology and medical
trends Yashoda Group of Hospitals works towards every aspect of quality and perfect
care the reason why they keep buying equipment and upgrade existing ones on a
continual basis DrSurender Rao right from the start believed in giving the best
nursing care but the dearth of good nursing care in our country is not a secret Hence
with this vision in mind he started with having nursing schools and colleges attached
to each hospital One of the missions of Yashoda is charity and hence creating public
awareness and free health camps forms a major part of Yashodarsquos activities Since
saving money is a big part of this all of Yashodarsquos hospitals save on unnecessary
deacutecor All three hospitalrsquos staff has being trained to optimally utilize all the resources
of manpower and equipment available Optimum utilization of manpower and
equipment is the secret The group ensures efficiency by each of its hospitals
attending to 900-1000 patients every day at each facility conducting 40-50 surgeries
daily and instead of 10 cases for one equipment doing 20-25 Usually a hospital
does around 200-250 CT scans every month Yashoda Group does an astound ding
600
The Inside Story
The hospitals have been designed with six floors in each branch with full-
fledged infrastructure and equipment In each branch they have emergency single
sharing deluxe and general ward rooms OTs AMCUs ICUs MICUs with state-of-
the-art equipment and diagnostics under one roof with good ventilation and parking
facilities
Advanced Healthcare
The idea of Yashoda Hospitals was born in the heart of Dr G Surender Rao
one of Hyderabads eminent clinicians In 1985 after an international education in
medicine he returned to India and set up a professional practice In the next few years
his practice flourished but he became increasingly frustrated by the lack of adequate
54
hospital infrastructure for his patients Joining forces with his brother an established
entrepreneur he conceived the idea of a hospital that would deliver advanced world-
class yet affordable healthcare
In a developing corporate healthcare market the largest challenge is to provide
world-class healthcare at affordable prices And it is in this aspect that Yashoda
Hospitals has succeeded The organisation has achieved profitability through a high
volume - high quality - affordable price model of business This approach has
benefited lakhs of families and earned Yashoda Hospitals a place in the hearts of the
people of Andhra Pradesh
State-of-the-art Systems
Since its inception Yashoda Hospitals has consistently ventured to bring the
latest medical systems in the world to its patients including HEPA Filtered Operation
Theatres Rapid Arc Cancer Therapy IMRT Dual Energy Linear Accelerator Digital
Flat Panel Cardiac Cath Lab 15T 16 Channel MRI Dual Source CT Scan with Heart
PBV etc
Experienced doctors are culled from internationally reputed medical
institutions including AIIMS CMC Vellore JIPMER NIMHANS SGPGI Lucknow
Tata Memorial Hospital PGI Chandigarh etc
Yashoda Hospitals provides quality healthcare in every medical department
employing 600 doctors and 1100 nurses across 60 Specialities including Cardiology
Oncology Neurology Urology Nephrology Gastroenterology Acute Medical Care
Endocrinology Pulmonology Neonatology Cardio-thoracic Surgery Neurosurgery
Plastic Surgery Vascular Surgery etc
Surgical teams at Yashoda are highly skilled and experienced They routinely
perform complex interventions and cutting-edge procedures to improve treatment
outcomes minimise hospitalisation time and reduce treatment costs
Driven by Quality
The most significant factor in the success of Yashoda Hospitals is a deep
commitment to quality The fabric of the organisation is woven with highly qualified
55
clinicians cutting-edge medical systems certified and accredited processes and most
importantly the personal touch in patient care
The hospitals use sophisticated Clinical Information Systems to track patient
information Diagnostic and therapeutic equipment is seamlessly connected through
the Picture Archiving and Communication System (PACS) PACS enables doctors to
access critical information instantaneously facilitating accurate decisions in the
shortest possible time
Yashoda Hospitals is ISO certified and its labs are NABL accredited All
facilities are completely NABH compliant and the accreditation process is almost
complete at this time
In the pursuit of understanding and improvement Yashoda doctors meet every
week for morbidity and mortality review where they discuss cases evaluate treatment
and document learning for future cases
Feedback is critical to the pursuit of excellence The feedback system is taken
very seriously and executed diligently Every discharged patient is requested to
participate in an exit interview with more than 70 compliance rates
56
PROFILE OF MEDICITI HOSPITALS
Mediciti Hospitals was established in 1996 with a mission to make high end
healthcare services affordable Today with over 225 beds and multiple super-
specialities dedicated senior consultants centre for research and medical education it
has grown up exponentially making a mark in every aspect of medical services
domain Mediciti is credited as being the first hospital across the state to set up super
specialty for Cardio-Thoracic care It holds DNB accreditation for five specialties In
an initiative to make quality basic medical care more inclusive and available to larger
sections of society Mediciti has introduced a network programme called SHARE
(Science Health Allied Research amp Education) under which it provides primitive
preventive and curative services maternal and child health immunization control of
blindness due to cataract population control and reproductive health
Accreditation
Mediciti Hospital is going to be accredited with the prestigious NABH
(National Accreditation Board for Hospitals and Health Care Providers) standards
very soon
In this modern era of fast changing world super specialization in any field is
the global trend so in medicine with the advancement of technology and an ever
increasing need to learn more more specialized courses are the need of the hour our
nation cannot afford to lag behind in this era of globalization
The Professionals at Mediciti have been bringing together the Quality Services
to fill Quality Needs Whether one is looking for a health check services or medical
services provider Mediciti is providing service with professional and technical skills
At Mediciti they deliver the best health care courtesy an experience of more
than 15 years More than all these they ensure that the human touch is felt in every
aspect of the process because to care with all the heart is the cure in entirety Do
remember us in tough times when you need nothing short of the best specialist to
trust
Vision
ldquoTo be the trusted leader in advanced healthcare for next generationrdquo
57
Mission
To provide healthcare services maintaining accountability in a responsible manner
which contribute to the physical psychological social and spiritual well-being of
the patients
Committing very high priority to patient safety
Create the national model of care through relentless pursuit of unparallel quality
and value to the entire satisfaction of patient customer and staff
Using state of the art equipments and cost effective services for honest ethical
affordable and appropriate care
Highlights
15 year old hospital with full time dedicated senior consultants
Centrally located Hospital
24 hours service for all types of emergencies and critical care
One stop center for excellence with multi disciplinary (Multi Super - Specialties)
interaction under one roof
24 hours emergency care available by senior consultants
ICCU emergency conveniently located in the ground floor for speedy action
Exclusive and unique Respiratory Intensive Care Unit in the twin cities
Diagnostic facilities with rapid and accurate results within 2 hours of the sample
collection
Experience and success rate in handling all types of emergency cases is highest in
the twin cities in the corporate sector
A DNB program running successfully for the 3rd year ensuring round the clock
care
Very good survival rate for poisoning cases
A combination of academicians and interventionists and well known consultants
from different groups
Speed and accuracy of primary diagnosis
Specialist treatment of all varieties of infectious diseases
58
AC general ward at a reasonable price at par with super deluxe rooms of high
quality nursing homes
HIV patients treated with full confidentiality at no extra cost
Separate dialysis machines for HbsAg +ve and -ve patients
Cadaver transplants
Non-invasive ventilations monitored by qualified Pulmonologist
Radial cardiac interventions Dobutamind stress 3D ECHOs
Visiting consultants accessible directly through their mobile numbers
Hospitality Services
The hospitality services of Mediciti are well organized to maintain the friendly
and nurturing ambience of the hospital aims at providing patients and their attendees a
comfortable clean and homely environment in addition to excellent high quality
healthcare services
59
PROFILE OF CARE HOSPITAL
CARE is one of the fastest growing hospital chains in India engaged in
providing primary as well as tertiary healthcare services It is a hospital chains that is
founded and managed by professionals with a mission and a passion for providing
healthcare for the needy At CARE the growth has been phenomenal From a 100-bed
single specialty Heart Institute facility focusing on cardiac care in Nampally
(Hyderabad) CARE has become a multi-specialty hospital chain comprising of 1400
beds across 12 hospitals
CARErsquos reputation for its humanitarian and selfless service has ranked this
esteemed institution as the fourth largest healthcare provider in India (CRIS-INFAC
report 2006) Our effort to provide quality health care with compassion has rewarded
us with the honor of being the top healthcare provider in Andhra Pradesh With the
service-oriented Healthcare delivery model CARE is geared to provide cost effective
and user friendly medication Despite the intense competition and intense marketing
tactics employed by multiple commercial corporate organizations CARE has carved a
niche for itself by garnering the best reputation amongst the local masses Armed with
the best of the facilities in areas of Education Research patient care and highly
qualified professionals CARE endeavors to match global benchmarks and conquer
healthcare market in the second decade of its establishment
Vision
To evolve as a unique university-based health centre where the quest for new
knowledge would continuously yield more effective and more compassionate care
for all
To nurture a new generation of professionals of life-long commitment dedication
knowledge skills wisdom and values
To strive for public trust and maintain medicinersquos humane and noble place among
professions
To be globally competitive in healthcare and related businesses integrating local
culture and ethos
Mission
At CARE our mission is more than just a statement itrsquos the cornerstone of all
our efforts
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
48
Pharmacies Apollo Clinics and the e-retailing needs of the entire industry while being
able to offer the price advantage to other non-Apollo hospitals and clinics as part of a
complete end-to-end logistic solutions partnerships for effective inventory
management and control
Online Hospital Equipment Services Private Limited (Equipment World)
The newest group venture lsquoEquipment Worldrsquo is an electronic equipment
exchange for medical devices and high-end technology products used in the delivery of
medical care It sources and selects high-end medical equipment catalogues and
provides expert advice on technology techno-commercial issues and services It also
helps suppliers with pricing and sources service agents for equipment and auction-
service contracts
Apollo Health and Lifestyle Limited (AHLL)
AHLL is one of the grouprsquos most ambitious initiatives incorporated to deliver
family-focused primary healthcare services through branded Apollo clinics across
India and its neighboring countries
AHLL plans to establish initially a nationwide chain of more than 250 primary
healthcare centers on a franchisee basis These clinics are equipped to provide a one-
stop solution to the primary healthcare needs of the family as a whole and would
provide tele-consultation diagnostic and pharmacy services The project has been
conceptualized in partnership with Arthur Anderson
Apollo Health Street Limited (AHSL)
AHSL was incorporated in the year 1999 with the objective of establishing a
Technology Applications Development Company for the Healthcare Industry while
being able to service and network Apollo and its various businesses in healthcare
Using the power of Information Technology and the experience and expertise that
Apollo possesses in its wealth of doctors in August 2000 AHSL in partnership with
the Boston Consulting Group launched wwwapollolifecom for bringing together key
stakeholders in the health sector ApolloLifecom today is the leading online health-
care service provider (Alexa ratings) Itrsquos lifestyle unit the first of its kind in India is
a significant step in integrating the concept of illness-to-wellness management
(managing the art of staying healthy)
49
Apollolifecom in using technology believes ldquoif information is power health
information is LIFErdquo ApolloLifecom has been able to reach out to over 1 million
visitors 7000 doctors and is growing rapidly to reach out to and lsquotouch-livesrsquo of many
more in India and the world-over The President of the Republic of India Shri
KRNarayanan launched wwwApolloLifecom from his Presidential Palace and
dedicated it to the people of India and the world
MedVarsity Online Limited (MOL)
MOL was incorporated in the year 2000 Backed by two giants Apollo in
medicine and NIIT Limited in the field of electronic-education MedVarsity acts as a
catalyst for students and is complementary to the existing education system in the
country
It has developed in-house over 1500 hours of medical content that is
accessible to the medical community anytime and anywhere MedVarsity today
addresses the needs of over 5000 doctors across India
Apollo Telemedicine Enterprises Limited (ATEL)
ATEL was incorporated in the year 1999 with the aim of developing the
lsquoApollo Telemedicine Networkrsquo The Apollo Telemedicine Network allows the
participant sites to collaborate with institutions in the country and abroad and provides
their clientele access to better healthcare in areas not adequately served by the
medical community
The President of the United States of America President Bill Clinton on his
visit to India in April 2000 visited an Apollo-telemedicine station in the city of
Hyderabad and said I think it is a wonderful contribution to the healthcare of the
people who live in rural villages and I hope that people all over the world will follow
your lead because if they do then the benefits of the hi-tech medicine can go to
everyone and not just to people who live in big cities
Apollo Hospitals Education and Research Foundation (AHERF)
AHERF is an important aspect of the Apollo Group It has been set up with the
prime objective of establishing maintaining and supporting educational institutions to
50
promote medical paramedical and hospital management courses Apollo Institute of
Hospital Management offers a Masters degree in Hospital management to prepare
well-trained motivated and highly qualified managers for efficient running of
hospitals and other healthcare institutions Till date 150 managers have been trained
and over 40 managers are employed in different Apollo hospitals The Apollo School
of Nursing offers various courses at different levels and trains nurses who serve in
hospitals all over India and abroad Till now approximately 240 nurses have already
been trained and another 170 nurses are undergoing their internship The Group has
also introduced courses to train students in their College of Physiotherapy These
students are taught the skills and techniques of therapeutic massage and exercise for
the management of various medical and surgical conditions and till date 84 nurses
have joined
Apart from these the Apollo Group has been running programs to train
Medical Technicians including emergency-medical technicians and laboratory
technicians with the required skill and knowledge in various aspects of medicine and
its technology interface
Family Health Plan Limited (FHP)
FHP was developed in response to the overwhelming need for cost-effective
healthcare financing options The company in existence in the healthcare insurance
sector for over a decade initiated the concept of lsquomanaged carersquo in the country to
control spiraling medical costs and to make facilities accessible
Unlike conventional health schemes FHP reaches out to its subscribers and
manages their healthcare needs proactively It helps them to focus on staying healthy
rather than waiting for an eventuality to rush for medical aid
51
PROFILE OF YASHODA HOSPITALS
Being the largest healthcare group in Andhra Pradesh and having catered to
over 2000000 patients does not stop Yashoda group of Hospitals from charting a
Rs150-Crores growth chart
Being the largest healthcare group in Andhra Pradesh and having catered to
over 2000000 patients does not stop Yashoda Group of Hospitals form charting a
Rs-150 crores growth chart reveals Jayata Sharma
Beds
1100 Doctors 600 Paramedics500 Nurses1100 Ambulances 10 ndash
wondering what is being talked about Well itrsquos the gigantic Yashoda Group of
Hospitals the largest healthcare group in Andhra Pradesh (AP) with three branches
Having the largest number of beds and staff is not a n easy task to achieve But
Yashodarsquos up-to-day emergency service facilities add up to the basket of its
achievements A right- on-hand proof is the roof top helipad (the first in this region) at
Yashoda Hospitals Secunderabad which enables to shift patients from distant areas
to this centre The Group has three hospitals in Secunderabad (500 beds) Malakpet
(300) and Somajiguda (300) with a combined capacity of 1100 beds One might
think why so much concentration only in AP Well it is because the group wants to
create a strong foothold on home ground first and then move on to other pastures
During the last 12 years the group has received over 2000000 patients from
all parts of AP and surrounding states and is known as one of the finest hospitals in
the state to perform affordable liver organ transplants
The Start
DrG Surender Rao the present Executive Director of Yashoda Group of
Hospitals started Yashoda as a small facility in Somajiguda Prior to this during his
stint of eight years in Iran Dr Rao was exposed to management of large hospitals and
had the opportunity to work with international medical experts After this he
successfully completed his pediatrics post graduation and started his own private
proactive at Dilsukhnagar Hyderabad Within a short span his practice picked up
52
very well and he was a leading pediatrician in Hyderabad Encouraged by the success
in the profession he planned his first venture- Yashoda Hospital at Somajiguda
Hyderabad in 1989
In the 90s the 200-bed somajiguda hospital saw a significant growth
Encouraged by the success DrRao started the second facility His brother
DrGRavender Rao who is currently the managing director of the group was a
pivotal support all the time playing a vital role in every step of expansion After that
came the Malakpet set-up in 1995 a super-specialty hospital followed by a third
facility at secunderabad in 2003 The secunderabad hospital is considered the largest
in AP The efforts of the two brothers paid off when Yashoda Hospital became the
first Hospital Group in AP to have 1000 beds450 doctors and 60 specialties
From 25 doctors and 80 nurses today it has employs more than 450 doctors
1500 nurses and a total of 4000 staff comprising paramedical and other support staff
They have slowly and sweetly grown form having a single CT scan to having one of
the worldrsquos few digital flat panel cath labs According to Dr Rao it is vital that each
of the Group Hospitals be an independent facility Hence every hospitals set-up of
Yashoda is equipped with every big and small equipment to be independently
functional To prove their point furthermore the group has allotted a cath lab an
MRI a CT scan etc at all three hospitals
Little wonder then that they treat the maximum number of patients in the city
Yashoda Group of Hospitals admits and cures over three lakh patients each year In
fact Yashoda Hospital Secundrabad has been rated as Andhra Pradeshrsquos Best
Hospital by a survey recently conducted by the week magazine and is certified by ISO
9000
Vision amp Mission
The hospital is very clear on its focus areas which form its vision and mission
for progress They are actually the Six Crsquos of the hospitalrsquos core values Care
Capability Character Courtesy Contribution and commitment The group ensures
that its standards are always in place Be it simple therapy or a complex operative
53
procedure they are known to approach itrsquos with the same diligence and preparedness
This is the very reason why it can provide affordable care to needy people as
attention to minute details definitely helps to reduce chances of wastage of time and
money and medical errors The hospital group believes in investing in resources to
make sure their doctors are always abreast with the current technology and medical
trends Yashoda Group of Hospitals works towards every aspect of quality and perfect
care the reason why they keep buying equipment and upgrade existing ones on a
continual basis DrSurender Rao right from the start believed in giving the best
nursing care but the dearth of good nursing care in our country is not a secret Hence
with this vision in mind he started with having nursing schools and colleges attached
to each hospital One of the missions of Yashoda is charity and hence creating public
awareness and free health camps forms a major part of Yashodarsquos activities Since
saving money is a big part of this all of Yashodarsquos hospitals save on unnecessary
deacutecor All three hospitalrsquos staff has being trained to optimally utilize all the resources
of manpower and equipment available Optimum utilization of manpower and
equipment is the secret The group ensures efficiency by each of its hospitals
attending to 900-1000 patients every day at each facility conducting 40-50 surgeries
daily and instead of 10 cases for one equipment doing 20-25 Usually a hospital
does around 200-250 CT scans every month Yashoda Group does an astound ding
600
The Inside Story
The hospitals have been designed with six floors in each branch with full-
fledged infrastructure and equipment In each branch they have emergency single
sharing deluxe and general ward rooms OTs AMCUs ICUs MICUs with state-of-
the-art equipment and diagnostics under one roof with good ventilation and parking
facilities
Advanced Healthcare
The idea of Yashoda Hospitals was born in the heart of Dr G Surender Rao
one of Hyderabads eminent clinicians In 1985 after an international education in
medicine he returned to India and set up a professional practice In the next few years
his practice flourished but he became increasingly frustrated by the lack of adequate
54
hospital infrastructure for his patients Joining forces with his brother an established
entrepreneur he conceived the idea of a hospital that would deliver advanced world-
class yet affordable healthcare
In a developing corporate healthcare market the largest challenge is to provide
world-class healthcare at affordable prices And it is in this aspect that Yashoda
Hospitals has succeeded The organisation has achieved profitability through a high
volume - high quality - affordable price model of business This approach has
benefited lakhs of families and earned Yashoda Hospitals a place in the hearts of the
people of Andhra Pradesh
State-of-the-art Systems
Since its inception Yashoda Hospitals has consistently ventured to bring the
latest medical systems in the world to its patients including HEPA Filtered Operation
Theatres Rapid Arc Cancer Therapy IMRT Dual Energy Linear Accelerator Digital
Flat Panel Cardiac Cath Lab 15T 16 Channel MRI Dual Source CT Scan with Heart
PBV etc
Experienced doctors are culled from internationally reputed medical
institutions including AIIMS CMC Vellore JIPMER NIMHANS SGPGI Lucknow
Tata Memorial Hospital PGI Chandigarh etc
Yashoda Hospitals provides quality healthcare in every medical department
employing 600 doctors and 1100 nurses across 60 Specialities including Cardiology
Oncology Neurology Urology Nephrology Gastroenterology Acute Medical Care
Endocrinology Pulmonology Neonatology Cardio-thoracic Surgery Neurosurgery
Plastic Surgery Vascular Surgery etc
Surgical teams at Yashoda are highly skilled and experienced They routinely
perform complex interventions and cutting-edge procedures to improve treatment
outcomes minimise hospitalisation time and reduce treatment costs
Driven by Quality
The most significant factor in the success of Yashoda Hospitals is a deep
commitment to quality The fabric of the organisation is woven with highly qualified
55
clinicians cutting-edge medical systems certified and accredited processes and most
importantly the personal touch in patient care
The hospitals use sophisticated Clinical Information Systems to track patient
information Diagnostic and therapeutic equipment is seamlessly connected through
the Picture Archiving and Communication System (PACS) PACS enables doctors to
access critical information instantaneously facilitating accurate decisions in the
shortest possible time
Yashoda Hospitals is ISO certified and its labs are NABL accredited All
facilities are completely NABH compliant and the accreditation process is almost
complete at this time
In the pursuit of understanding and improvement Yashoda doctors meet every
week for morbidity and mortality review where they discuss cases evaluate treatment
and document learning for future cases
Feedback is critical to the pursuit of excellence The feedback system is taken
very seriously and executed diligently Every discharged patient is requested to
participate in an exit interview with more than 70 compliance rates
56
PROFILE OF MEDICITI HOSPITALS
Mediciti Hospitals was established in 1996 with a mission to make high end
healthcare services affordable Today with over 225 beds and multiple super-
specialities dedicated senior consultants centre for research and medical education it
has grown up exponentially making a mark in every aspect of medical services
domain Mediciti is credited as being the first hospital across the state to set up super
specialty for Cardio-Thoracic care It holds DNB accreditation for five specialties In
an initiative to make quality basic medical care more inclusive and available to larger
sections of society Mediciti has introduced a network programme called SHARE
(Science Health Allied Research amp Education) under which it provides primitive
preventive and curative services maternal and child health immunization control of
blindness due to cataract population control and reproductive health
Accreditation
Mediciti Hospital is going to be accredited with the prestigious NABH
(National Accreditation Board for Hospitals and Health Care Providers) standards
very soon
In this modern era of fast changing world super specialization in any field is
the global trend so in medicine with the advancement of technology and an ever
increasing need to learn more more specialized courses are the need of the hour our
nation cannot afford to lag behind in this era of globalization
The Professionals at Mediciti have been bringing together the Quality Services
to fill Quality Needs Whether one is looking for a health check services or medical
services provider Mediciti is providing service with professional and technical skills
At Mediciti they deliver the best health care courtesy an experience of more
than 15 years More than all these they ensure that the human touch is felt in every
aspect of the process because to care with all the heart is the cure in entirety Do
remember us in tough times when you need nothing short of the best specialist to
trust
Vision
ldquoTo be the trusted leader in advanced healthcare for next generationrdquo
57
Mission
To provide healthcare services maintaining accountability in a responsible manner
which contribute to the physical psychological social and spiritual well-being of
the patients
Committing very high priority to patient safety
Create the national model of care through relentless pursuit of unparallel quality
and value to the entire satisfaction of patient customer and staff
Using state of the art equipments and cost effective services for honest ethical
affordable and appropriate care
Highlights
15 year old hospital with full time dedicated senior consultants
Centrally located Hospital
24 hours service for all types of emergencies and critical care
One stop center for excellence with multi disciplinary (Multi Super - Specialties)
interaction under one roof
24 hours emergency care available by senior consultants
ICCU emergency conveniently located in the ground floor for speedy action
Exclusive and unique Respiratory Intensive Care Unit in the twin cities
Diagnostic facilities with rapid and accurate results within 2 hours of the sample
collection
Experience and success rate in handling all types of emergency cases is highest in
the twin cities in the corporate sector
A DNB program running successfully for the 3rd year ensuring round the clock
care
Very good survival rate for poisoning cases
A combination of academicians and interventionists and well known consultants
from different groups
Speed and accuracy of primary diagnosis
Specialist treatment of all varieties of infectious diseases
58
AC general ward at a reasonable price at par with super deluxe rooms of high
quality nursing homes
HIV patients treated with full confidentiality at no extra cost
Separate dialysis machines for HbsAg +ve and -ve patients
Cadaver transplants
Non-invasive ventilations monitored by qualified Pulmonologist
Radial cardiac interventions Dobutamind stress 3D ECHOs
Visiting consultants accessible directly through their mobile numbers
Hospitality Services
The hospitality services of Mediciti are well organized to maintain the friendly
and nurturing ambience of the hospital aims at providing patients and their attendees a
comfortable clean and homely environment in addition to excellent high quality
healthcare services
59
PROFILE OF CARE HOSPITAL
CARE is one of the fastest growing hospital chains in India engaged in
providing primary as well as tertiary healthcare services It is a hospital chains that is
founded and managed by professionals with a mission and a passion for providing
healthcare for the needy At CARE the growth has been phenomenal From a 100-bed
single specialty Heart Institute facility focusing on cardiac care in Nampally
(Hyderabad) CARE has become a multi-specialty hospital chain comprising of 1400
beds across 12 hospitals
CARErsquos reputation for its humanitarian and selfless service has ranked this
esteemed institution as the fourth largest healthcare provider in India (CRIS-INFAC
report 2006) Our effort to provide quality health care with compassion has rewarded
us with the honor of being the top healthcare provider in Andhra Pradesh With the
service-oriented Healthcare delivery model CARE is geared to provide cost effective
and user friendly medication Despite the intense competition and intense marketing
tactics employed by multiple commercial corporate organizations CARE has carved a
niche for itself by garnering the best reputation amongst the local masses Armed with
the best of the facilities in areas of Education Research patient care and highly
qualified professionals CARE endeavors to match global benchmarks and conquer
healthcare market in the second decade of its establishment
Vision
To evolve as a unique university-based health centre where the quest for new
knowledge would continuously yield more effective and more compassionate care
for all
To nurture a new generation of professionals of life-long commitment dedication
knowledge skills wisdom and values
To strive for public trust and maintain medicinersquos humane and noble place among
professions
To be globally competitive in healthcare and related businesses integrating local
culture and ethos
Mission
At CARE our mission is more than just a statement itrsquos the cornerstone of all
our efforts
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
49
Apollolifecom in using technology believes ldquoif information is power health
information is LIFErdquo ApolloLifecom has been able to reach out to over 1 million
visitors 7000 doctors and is growing rapidly to reach out to and lsquotouch-livesrsquo of many
more in India and the world-over The President of the Republic of India Shri
KRNarayanan launched wwwApolloLifecom from his Presidential Palace and
dedicated it to the people of India and the world
MedVarsity Online Limited (MOL)
MOL was incorporated in the year 2000 Backed by two giants Apollo in
medicine and NIIT Limited in the field of electronic-education MedVarsity acts as a
catalyst for students and is complementary to the existing education system in the
country
It has developed in-house over 1500 hours of medical content that is
accessible to the medical community anytime and anywhere MedVarsity today
addresses the needs of over 5000 doctors across India
Apollo Telemedicine Enterprises Limited (ATEL)
ATEL was incorporated in the year 1999 with the aim of developing the
lsquoApollo Telemedicine Networkrsquo The Apollo Telemedicine Network allows the
participant sites to collaborate with institutions in the country and abroad and provides
their clientele access to better healthcare in areas not adequately served by the
medical community
The President of the United States of America President Bill Clinton on his
visit to India in April 2000 visited an Apollo-telemedicine station in the city of
Hyderabad and said I think it is a wonderful contribution to the healthcare of the
people who live in rural villages and I hope that people all over the world will follow
your lead because if they do then the benefits of the hi-tech medicine can go to
everyone and not just to people who live in big cities
Apollo Hospitals Education and Research Foundation (AHERF)
AHERF is an important aspect of the Apollo Group It has been set up with the
prime objective of establishing maintaining and supporting educational institutions to
50
promote medical paramedical and hospital management courses Apollo Institute of
Hospital Management offers a Masters degree in Hospital management to prepare
well-trained motivated and highly qualified managers for efficient running of
hospitals and other healthcare institutions Till date 150 managers have been trained
and over 40 managers are employed in different Apollo hospitals The Apollo School
of Nursing offers various courses at different levels and trains nurses who serve in
hospitals all over India and abroad Till now approximately 240 nurses have already
been trained and another 170 nurses are undergoing their internship The Group has
also introduced courses to train students in their College of Physiotherapy These
students are taught the skills and techniques of therapeutic massage and exercise for
the management of various medical and surgical conditions and till date 84 nurses
have joined
Apart from these the Apollo Group has been running programs to train
Medical Technicians including emergency-medical technicians and laboratory
technicians with the required skill and knowledge in various aspects of medicine and
its technology interface
Family Health Plan Limited (FHP)
FHP was developed in response to the overwhelming need for cost-effective
healthcare financing options The company in existence in the healthcare insurance
sector for over a decade initiated the concept of lsquomanaged carersquo in the country to
control spiraling medical costs and to make facilities accessible
Unlike conventional health schemes FHP reaches out to its subscribers and
manages their healthcare needs proactively It helps them to focus on staying healthy
rather than waiting for an eventuality to rush for medical aid
51
PROFILE OF YASHODA HOSPITALS
Being the largest healthcare group in Andhra Pradesh and having catered to
over 2000000 patients does not stop Yashoda group of Hospitals from charting a
Rs150-Crores growth chart
Being the largest healthcare group in Andhra Pradesh and having catered to
over 2000000 patients does not stop Yashoda Group of Hospitals form charting a
Rs-150 crores growth chart reveals Jayata Sharma
Beds
1100 Doctors 600 Paramedics500 Nurses1100 Ambulances 10 ndash
wondering what is being talked about Well itrsquos the gigantic Yashoda Group of
Hospitals the largest healthcare group in Andhra Pradesh (AP) with three branches
Having the largest number of beds and staff is not a n easy task to achieve But
Yashodarsquos up-to-day emergency service facilities add up to the basket of its
achievements A right- on-hand proof is the roof top helipad (the first in this region) at
Yashoda Hospitals Secunderabad which enables to shift patients from distant areas
to this centre The Group has three hospitals in Secunderabad (500 beds) Malakpet
(300) and Somajiguda (300) with a combined capacity of 1100 beds One might
think why so much concentration only in AP Well it is because the group wants to
create a strong foothold on home ground first and then move on to other pastures
During the last 12 years the group has received over 2000000 patients from
all parts of AP and surrounding states and is known as one of the finest hospitals in
the state to perform affordable liver organ transplants
The Start
DrG Surender Rao the present Executive Director of Yashoda Group of
Hospitals started Yashoda as a small facility in Somajiguda Prior to this during his
stint of eight years in Iran Dr Rao was exposed to management of large hospitals and
had the opportunity to work with international medical experts After this he
successfully completed his pediatrics post graduation and started his own private
proactive at Dilsukhnagar Hyderabad Within a short span his practice picked up
52
very well and he was a leading pediatrician in Hyderabad Encouraged by the success
in the profession he planned his first venture- Yashoda Hospital at Somajiguda
Hyderabad in 1989
In the 90s the 200-bed somajiguda hospital saw a significant growth
Encouraged by the success DrRao started the second facility His brother
DrGRavender Rao who is currently the managing director of the group was a
pivotal support all the time playing a vital role in every step of expansion After that
came the Malakpet set-up in 1995 a super-specialty hospital followed by a third
facility at secunderabad in 2003 The secunderabad hospital is considered the largest
in AP The efforts of the two brothers paid off when Yashoda Hospital became the
first Hospital Group in AP to have 1000 beds450 doctors and 60 specialties
From 25 doctors and 80 nurses today it has employs more than 450 doctors
1500 nurses and a total of 4000 staff comprising paramedical and other support staff
They have slowly and sweetly grown form having a single CT scan to having one of
the worldrsquos few digital flat panel cath labs According to Dr Rao it is vital that each
of the Group Hospitals be an independent facility Hence every hospitals set-up of
Yashoda is equipped with every big and small equipment to be independently
functional To prove their point furthermore the group has allotted a cath lab an
MRI a CT scan etc at all three hospitals
Little wonder then that they treat the maximum number of patients in the city
Yashoda Group of Hospitals admits and cures over three lakh patients each year In
fact Yashoda Hospital Secundrabad has been rated as Andhra Pradeshrsquos Best
Hospital by a survey recently conducted by the week magazine and is certified by ISO
9000
Vision amp Mission
The hospital is very clear on its focus areas which form its vision and mission
for progress They are actually the Six Crsquos of the hospitalrsquos core values Care
Capability Character Courtesy Contribution and commitment The group ensures
that its standards are always in place Be it simple therapy or a complex operative
53
procedure they are known to approach itrsquos with the same diligence and preparedness
This is the very reason why it can provide affordable care to needy people as
attention to minute details definitely helps to reduce chances of wastage of time and
money and medical errors The hospital group believes in investing in resources to
make sure their doctors are always abreast with the current technology and medical
trends Yashoda Group of Hospitals works towards every aspect of quality and perfect
care the reason why they keep buying equipment and upgrade existing ones on a
continual basis DrSurender Rao right from the start believed in giving the best
nursing care but the dearth of good nursing care in our country is not a secret Hence
with this vision in mind he started with having nursing schools and colleges attached
to each hospital One of the missions of Yashoda is charity and hence creating public
awareness and free health camps forms a major part of Yashodarsquos activities Since
saving money is a big part of this all of Yashodarsquos hospitals save on unnecessary
deacutecor All three hospitalrsquos staff has being trained to optimally utilize all the resources
of manpower and equipment available Optimum utilization of manpower and
equipment is the secret The group ensures efficiency by each of its hospitals
attending to 900-1000 patients every day at each facility conducting 40-50 surgeries
daily and instead of 10 cases for one equipment doing 20-25 Usually a hospital
does around 200-250 CT scans every month Yashoda Group does an astound ding
600
The Inside Story
The hospitals have been designed with six floors in each branch with full-
fledged infrastructure and equipment In each branch they have emergency single
sharing deluxe and general ward rooms OTs AMCUs ICUs MICUs with state-of-
the-art equipment and diagnostics under one roof with good ventilation and parking
facilities
Advanced Healthcare
The idea of Yashoda Hospitals was born in the heart of Dr G Surender Rao
one of Hyderabads eminent clinicians In 1985 after an international education in
medicine he returned to India and set up a professional practice In the next few years
his practice flourished but he became increasingly frustrated by the lack of adequate
54
hospital infrastructure for his patients Joining forces with his brother an established
entrepreneur he conceived the idea of a hospital that would deliver advanced world-
class yet affordable healthcare
In a developing corporate healthcare market the largest challenge is to provide
world-class healthcare at affordable prices And it is in this aspect that Yashoda
Hospitals has succeeded The organisation has achieved profitability through a high
volume - high quality - affordable price model of business This approach has
benefited lakhs of families and earned Yashoda Hospitals a place in the hearts of the
people of Andhra Pradesh
State-of-the-art Systems
Since its inception Yashoda Hospitals has consistently ventured to bring the
latest medical systems in the world to its patients including HEPA Filtered Operation
Theatres Rapid Arc Cancer Therapy IMRT Dual Energy Linear Accelerator Digital
Flat Panel Cardiac Cath Lab 15T 16 Channel MRI Dual Source CT Scan with Heart
PBV etc
Experienced doctors are culled from internationally reputed medical
institutions including AIIMS CMC Vellore JIPMER NIMHANS SGPGI Lucknow
Tata Memorial Hospital PGI Chandigarh etc
Yashoda Hospitals provides quality healthcare in every medical department
employing 600 doctors and 1100 nurses across 60 Specialities including Cardiology
Oncology Neurology Urology Nephrology Gastroenterology Acute Medical Care
Endocrinology Pulmonology Neonatology Cardio-thoracic Surgery Neurosurgery
Plastic Surgery Vascular Surgery etc
Surgical teams at Yashoda are highly skilled and experienced They routinely
perform complex interventions and cutting-edge procedures to improve treatment
outcomes minimise hospitalisation time and reduce treatment costs
Driven by Quality
The most significant factor in the success of Yashoda Hospitals is a deep
commitment to quality The fabric of the organisation is woven with highly qualified
55
clinicians cutting-edge medical systems certified and accredited processes and most
importantly the personal touch in patient care
The hospitals use sophisticated Clinical Information Systems to track patient
information Diagnostic and therapeutic equipment is seamlessly connected through
the Picture Archiving and Communication System (PACS) PACS enables doctors to
access critical information instantaneously facilitating accurate decisions in the
shortest possible time
Yashoda Hospitals is ISO certified and its labs are NABL accredited All
facilities are completely NABH compliant and the accreditation process is almost
complete at this time
In the pursuit of understanding and improvement Yashoda doctors meet every
week for morbidity and mortality review where they discuss cases evaluate treatment
and document learning for future cases
Feedback is critical to the pursuit of excellence The feedback system is taken
very seriously and executed diligently Every discharged patient is requested to
participate in an exit interview with more than 70 compliance rates
56
PROFILE OF MEDICITI HOSPITALS
Mediciti Hospitals was established in 1996 with a mission to make high end
healthcare services affordable Today with over 225 beds and multiple super-
specialities dedicated senior consultants centre for research and medical education it
has grown up exponentially making a mark in every aspect of medical services
domain Mediciti is credited as being the first hospital across the state to set up super
specialty for Cardio-Thoracic care It holds DNB accreditation for five specialties In
an initiative to make quality basic medical care more inclusive and available to larger
sections of society Mediciti has introduced a network programme called SHARE
(Science Health Allied Research amp Education) under which it provides primitive
preventive and curative services maternal and child health immunization control of
blindness due to cataract population control and reproductive health
Accreditation
Mediciti Hospital is going to be accredited with the prestigious NABH
(National Accreditation Board for Hospitals and Health Care Providers) standards
very soon
In this modern era of fast changing world super specialization in any field is
the global trend so in medicine with the advancement of technology and an ever
increasing need to learn more more specialized courses are the need of the hour our
nation cannot afford to lag behind in this era of globalization
The Professionals at Mediciti have been bringing together the Quality Services
to fill Quality Needs Whether one is looking for a health check services or medical
services provider Mediciti is providing service with professional and technical skills
At Mediciti they deliver the best health care courtesy an experience of more
than 15 years More than all these they ensure that the human touch is felt in every
aspect of the process because to care with all the heart is the cure in entirety Do
remember us in tough times when you need nothing short of the best specialist to
trust
Vision
ldquoTo be the trusted leader in advanced healthcare for next generationrdquo
57
Mission
To provide healthcare services maintaining accountability in a responsible manner
which contribute to the physical psychological social and spiritual well-being of
the patients
Committing very high priority to patient safety
Create the national model of care through relentless pursuit of unparallel quality
and value to the entire satisfaction of patient customer and staff
Using state of the art equipments and cost effective services for honest ethical
affordable and appropriate care
Highlights
15 year old hospital with full time dedicated senior consultants
Centrally located Hospital
24 hours service for all types of emergencies and critical care
One stop center for excellence with multi disciplinary (Multi Super - Specialties)
interaction under one roof
24 hours emergency care available by senior consultants
ICCU emergency conveniently located in the ground floor for speedy action
Exclusive and unique Respiratory Intensive Care Unit in the twin cities
Diagnostic facilities with rapid and accurate results within 2 hours of the sample
collection
Experience and success rate in handling all types of emergency cases is highest in
the twin cities in the corporate sector
A DNB program running successfully for the 3rd year ensuring round the clock
care
Very good survival rate for poisoning cases
A combination of academicians and interventionists and well known consultants
from different groups
Speed and accuracy of primary diagnosis
Specialist treatment of all varieties of infectious diseases
58
AC general ward at a reasonable price at par with super deluxe rooms of high
quality nursing homes
HIV patients treated with full confidentiality at no extra cost
Separate dialysis machines for HbsAg +ve and -ve patients
Cadaver transplants
Non-invasive ventilations monitored by qualified Pulmonologist
Radial cardiac interventions Dobutamind stress 3D ECHOs
Visiting consultants accessible directly through their mobile numbers
Hospitality Services
The hospitality services of Mediciti are well organized to maintain the friendly
and nurturing ambience of the hospital aims at providing patients and their attendees a
comfortable clean and homely environment in addition to excellent high quality
healthcare services
59
PROFILE OF CARE HOSPITAL
CARE is one of the fastest growing hospital chains in India engaged in
providing primary as well as tertiary healthcare services It is a hospital chains that is
founded and managed by professionals with a mission and a passion for providing
healthcare for the needy At CARE the growth has been phenomenal From a 100-bed
single specialty Heart Institute facility focusing on cardiac care in Nampally
(Hyderabad) CARE has become a multi-specialty hospital chain comprising of 1400
beds across 12 hospitals
CARErsquos reputation for its humanitarian and selfless service has ranked this
esteemed institution as the fourth largest healthcare provider in India (CRIS-INFAC
report 2006) Our effort to provide quality health care with compassion has rewarded
us with the honor of being the top healthcare provider in Andhra Pradesh With the
service-oriented Healthcare delivery model CARE is geared to provide cost effective
and user friendly medication Despite the intense competition and intense marketing
tactics employed by multiple commercial corporate organizations CARE has carved a
niche for itself by garnering the best reputation amongst the local masses Armed with
the best of the facilities in areas of Education Research patient care and highly
qualified professionals CARE endeavors to match global benchmarks and conquer
healthcare market in the second decade of its establishment
Vision
To evolve as a unique university-based health centre where the quest for new
knowledge would continuously yield more effective and more compassionate care
for all
To nurture a new generation of professionals of life-long commitment dedication
knowledge skills wisdom and values
To strive for public trust and maintain medicinersquos humane and noble place among
professions
To be globally competitive in healthcare and related businesses integrating local
culture and ethos
Mission
At CARE our mission is more than just a statement itrsquos the cornerstone of all
our efforts
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
50
promote medical paramedical and hospital management courses Apollo Institute of
Hospital Management offers a Masters degree in Hospital management to prepare
well-trained motivated and highly qualified managers for efficient running of
hospitals and other healthcare institutions Till date 150 managers have been trained
and over 40 managers are employed in different Apollo hospitals The Apollo School
of Nursing offers various courses at different levels and trains nurses who serve in
hospitals all over India and abroad Till now approximately 240 nurses have already
been trained and another 170 nurses are undergoing their internship The Group has
also introduced courses to train students in their College of Physiotherapy These
students are taught the skills and techniques of therapeutic massage and exercise for
the management of various medical and surgical conditions and till date 84 nurses
have joined
Apart from these the Apollo Group has been running programs to train
Medical Technicians including emergency-medical technicians and laboratory
technicians with the required skill and knowledge in various aspects of medicine and
its technology interface
Family Health Plan Limited (FHP)
FHP was developed in response to the overwhelming need for cost-effective
healthcare financing options The company in existence in the healthcare insurance
sector for over a decade initiated the concept of lsquomanaged carersquo in the country to
control spiraling medical costs and to make facilities accessible
Unlike conventional health schemes FHP reaches out to its subscribers and
manages their healthcare needs proactively It helps them to focus on staying healthy
rather than waiting for an eventuality to rush for medical aid
51
PROFILE OF YASHODA HOSPITALS
Being the largest healthcare group in Andhra Pradesh and having catered to
over 2000000 patients does not stop Yashoda group of Hospitals from charting a
Rs150-Crores growth chart
Being the largest healthcare group in Andhra Pradesh and having catered to
over 2000000 patients does not stop Yashoda Group of Hospitals form charting a
Rs-150 crores growth chart reveals Jayata Sharma
Beds
1100 Doctors 600 Paramedics500 Nurses1100 Ambulances 10 ndash
wondering what is being talked about Well itrsquos the gigantic Yashoda Group of
Hospitals the largest healthcare group in Andhra Pradesh (AP) with three branches
Having the largest number of beds and staff is not a n easy task to achieve But
Yashodarsquos up-to-day emergency service facilities add up to the basket of its
achievements A right- on-hand proof is the roof top helipad (the first in this region) at
Yashoda Hospitals Secunderabad which enables to shift patients from distant areas
to this centre The Group has three hospitals in Secunderabad (500 beds) Malakpet
(300) and Somajiguda (300) with a combined capacity of 1100 beds One might
think why so much concentration only in AP Well it is because the group wants to
create a strong foothold on home ground first and then move on to other pastures
During the last 12 years the group has received over 2000000 patients from
all parts of AP and surrounding states and is known as one of the finest hospitals in
the state to perform affordable liver organ transplants
The Start
DrG Surender Rao the present Executive Director of Yashoda Group of
Hospitals started Yashoda as a small facility in Somajiguda Prior to this during his
stint of eight years in Iran Dr Rao was exposed to management of large hospitals and
had the opportunity to work with international medical experts After this he
successfully completed his pediatrics post graduation and started his own private
proactive at Dilsukhnagar Hyderabad Within a short span his practice picked up
52
very well and he was a leading pediatrician in Hyderabad Encouraged by the success
in the profession he planned his first venture- Yashoda Hospital at Somajiguda
Hyderabad in 1989
In the 90s the 200-bed somajiguda hospital saw a significant growth
Encouraged by the success DrRao started the second facility His brother
DrGRavender Rao who is currently the managing director of the group was a
pivotal support all the time playing a vital role in every step of expansion After that
came the Malakpet set-up in 1995 a super-specialty hospital followed by a third
facility at secunderabad in 2003 The secunderabad hospital is considered the largest
in AP The efforts of the two brothers paid off when Yashoda Hospital became the
first Hospital Group in AP to have 1000 beds450 doctors and 60 specialties
From 25 doctors and 80 nurses today it has employs more than 450 doctors
1500 nurses and a total of 4000 staff comprising paramedical and other support staff
They have slowly and sweetly grown form having a single CT scan to having one of
the worldrsquos few digital flat panel cath labs According to Dr Rao it is vital that each
of the Group Hospitals be an independent facility Hence every hospitals set-up of
Yashoda is equipped with every big and small equipment to be independently
functional To prove their point furthermore the group has allotted a cath lab an
MRI a CT scan etc at all three hospitals
Little wonder then that they treat the maximum number of patients in the city
Yashoda Group of Hospitals admits and cures over three lakh patients each year In
fact Yashoda Hospital Secundrabad has been rated as Andhra Pradeshrsquos Best
Hospital by a survey recently conducted by the week magazine and is certified by ISO
9000
Vision amp Mission
The hospital is very clear on its focus areas which form its vision and mission
for progress They are actually the Six Crsquos of the hospitalrsquos core values Care
Capability Character Courtesy Contribution and commitment The group ensures
that its standards are always in place Be it simple therapy or a complex operative
53
procedure they are known to approach itrsquos with the same diligence and preparedness
This is the very reason why it can provide affordable care to needy people as
attention to minute details definitely helps to reduce chances of wastage of time and
money and medical errors The hospital group believes in investing in resources to
make sure their doctors are always abreast with the current technology and medical
trends Yashoda Group of Hospitals works towards every aspect of quality and perfect
care the reason why they keep buying equipment and upgrade existing ones on a
continual basis DrSurender Rao right from the start believed in giving the best
nursing care but the dearth of good nursing care in our country is not a secret Hence
with this vision in mind he started with having nursing schools and colleges attached
to each hospital One of the missions of Yashoda is charity and hence creating public
awareness and free health camps forms a major part of Yashodarsquos activities Since
saving money is a big part of this all of Yashodarsquos hospitals save on unnecessary
deacutecor All three hospitalrsquos staff has being trained to optimally utilize all the resources
of manpower and equipment available Optimum utilization of manpower and
equipment is the secret The group ensures efficiency by each of its hospitals
attending to 900-1000 patients every day at each facility conducting 40-50 surgeries
daily and instead of 10 cases for one equipment doing 20-25 Usually a hospital
does around 200-250 CT scans every month Yashoda Group does an astound ding
600
The Inside Story
The hospitals have been designed with six floors in each branch with full-
fledged infrastructure and equipment In each branch they have emergency single
sharing deluxe and general ward rooms OTs AMCUs ICUs MICUs with state-of-
the-art equipment and diagnostics under one roof with good ventilation and parking
facilities
Advanced Healthcare
The idea of Yashoda Hospitals was born in the heart of Dr G Surender Rao
one of Hyderabads eminent clinicians In 1985 after an international education in
medicine he returned to India and set up a professional practice In the next few years
his practice flourished but he became increasingly frustrated by the lack of adequate
54
hospital infrastructure for his patients Joining forces with his brother an established
entrepreneur he conceived the idea of a hospital that would deliver advanced world-
class yet affordable healthcare
In a developing corporate healthcare market the largest challenge is to provide
world-class healthcare at affordable prices And it is in this aspect that Yashoda
Hospitals has succeeded The organisation has achieved profitability through a high
volume - high quality - affordable price model of business This approach has
benefited lakhs of families and earned Yashoda Hospitals a place in the hearts of the
people of Andhra Pradesh
State-of-the-art Systems
Since its inception Yashoda Hospitals has consistently ventured to bring the
latest medical systems in the world to its patients including HEPA Filtered Operation
Theatres Rapid Arc Cancer Therapy IMRT Dual Energy Linear Accelerator Digital
Flat Panel Cardiac Cath Lab 15T 16 Channel MRI Dual Source CT Scan with Heart
PBV etc
Experienced doctors are culled from internationally reputed medical
institutions including AIIMS CMC Vellore JIPMER NIMHANS SGPGI Lucknow
Tata Memorial Hospital PGI Chandigarh etc
Yashoda Hospitals provides quality healthcare in every medical department
employing 600 doctors and 1100 nurses across 60 Specialities including Cardiology
Oncology Neurology Urology Nephrology Gastroenterology Acute Medical Care
Endocrinology Pulmonology Neonatology Cardio-thoracic Surgery Neurosurgery
Plastic Surgery Vascular Surgery etc
Surgical teams at Yashoda are highly skilled and experienced They routinely
perform complex interventions and cutting-edge procedures to improve treatment
outcomes minimise hospitalisation time and reduce treatment costs
Driven by Quality
The most significant factor in the success of Yashoda Hospitals is a deep
commitment to quality The fabric of the organisation is woven with highly qualified
55
clinicians cutting-edge medical systems certified and accredited processes and most
importantly the personal touch in patient care
The hospitals use sophisticated Clinical Information Systems to track patient
information Diagnostic and therapeutic equipment is seamlessly connected through
the Picture Archiving and Communication System (PACS) PACS enables doctors to
access critical information instantaneously facilitating accurate decisions in the
shortest possible time
Yashoda Hospitals is ISO certified and its labs are NABL accredited All
facilities are completely NABH compliant and the accreditation process is almost
complete at this time
In the pursuit of understanding and improvement Yashoda doctors meet every
week for morbidity and mortality review where they discuss cases evaluate treatment
and document learning for future cases
Feedback is critical to the pursuit of excellence The feedback system is taken
very seriously and executed diligently Every discharged patient is requested to
participate in an exit interview with more than 70 compliance rates
56
PROFILE OF MEDICITI HOSPITALS
Mediciti Hospitals was established in 1996 with a mission to make high end
healthcare services affordable Today with over 225 beds and multiple super-
specialities dedicated senior consultants centre for research and medical education it
has grown up exponentially making a mark in every aspect of medical services
domain Mediciti is credited as being the first hospital across the state to set up super
specialty for Cardio-Thoracic care It holds DNB accreditation for five specialties In
an initiative to make quality basic medical care more inclusive and available to larger
sections of society Mediciti has introduced a network programme called SHARE
(Science Health Allied Research amp Education) under which it provides primitive
preventive and curative services maternal and child health immunization control of
blindness due to cataract population control and reproductive health
Accreditation
Mediciti Hospital is going to be accredited with the prestigious NABH
(National Accreditation Board for Hospitals and Health Care Providers) standards
very soon
In this modern era of fast changing world super specialization in any field is
the global trend so in medicine with the advancement of technology and an ever
increasing need to learn more more specialized courses are the need of the hour our
nation cannot afford to lag behind in this era of globalization
The Professionals at Mediciti have been bringing together the Quality Services
to fill Quality Needs Whether one is looking for a health check services or medical
services provider Mediciti is providing service with professional and technical skills
At Mediciti they deliver the best health care courtesy an experience of more
than 15 years More than all these they ensure that the human touch is felt in every
aspect of the process because to care with all the heart is the cure in entirety Do
remember us in tough times when you need nothing short of the best specialist to
trust
Vision
ldquoTo be the trusted leader in advanced healthcare for next generationrdquo
57
Mission
To provide healthcare services maintaining accountability in a responsible manner
which contribute to the physical psychological social and spiritual well-being of
the patients
Committing very high priority to patient safety
Create the national model of care through relentless pursuit of unparallel quality
and value to the entire satisfaction of patient customer and staff
Using state of the art equipments and cost effective services for honest ethical
affordable and appropriate care
Highlights
15 year old hospital with full time dedicated senior consultants
Centrally located Hospital
24 hours service for all types of emergencies and critical care
One stop center for excellence with multi disciplinary (Multi Super - Specialties)
interaction under one roof
24 hours emergency care available by senior consultants
ICCU emergency conveniently located in the ground floor for speedy action
Exclusive and unique Respiratory Intensive Care Unit in the twin cities
Diagnostic facilities with rapid and accurate results within 2 hours of the sample
collection
Experience and success rate in handling all types of emergency cases is highest in
the twin cities in the corporate sector
A DNB program running successfully for the 3rd year ensuring round the clock
care
Very good survival rate for poisoning cases
A combination of academicians and interventionists and well known consultants
from different groups
Speed and accuracy of primary diagnosis
Specialist treatment of all varieties of infectious diseases
58
AC general ward at a reasonable price at par with super deluxe rooms of high
quality nursing homes
HIV patients treated with full confidentiality at no extra cost
Separate dialysis machines for HbsAg +ve and -ve patients
Cadaver transplants
Non-invasive ventilations monitored by qualified Pulmonologist
Radial cardiac interventions Dobutamind stress 3D ECHOs
Visiting consultants accessible directly through their mobile numbers
Hospitality Services
The hospitality services of Mediciti are well organized to maintain the friendly
and nurturing ambience of the hospital aims at providing patients and their attendees a
comfortable clean and homely environment in addition to excellent high quality
healthcare services
59
PROFILE OF CARE HOSPITAL
CARE is one of the fastest growing hospital chains in India engaged in
providing primary as well as tertiary healthcare services It is a hospital chains that is
founded and managed by professionals with a mission and a passion for providing
healthcare for the needy At CARE the growth has been phenomenal From a 100-bed
single specialty Heart Institute facility focusing on cardiac care in Nampally
(Hyderabad) CARE has become a multi-specialty hospital chain comprising of 1400
beds across 12 hospitals
CARErsquos reputation for its humanitarian and selfless service has ranked this
esteemed institution as the fourth largest healthcare provider in India (CRIS-INFAC
report 2006) Our effort to provide quality health care with compassion has rewarded
us with the honor of being the top healthcare provider in Andhra Pradesh With the
service-oriented Healthcare delivery model CARE is geared to provide cost effective
and user friendly medication Despite the intense competition and intense marketing
tactics employed by multiple commercial corporate organizations CARE has carved a
niche for itself by garnering the best reputation amongst the local masses Armed with
the best of the facilities in areas of Education Research patient care and highly
qualified professionals CARE endeavors to match global benchmarks and conquer
healthcare market in the second decade of its establishment
Vision
To evolve as a unique university-based health centre where the quest for new
knowledge would continuously yield more effective and more compassionate care
for all
To nurture a new generation of professionals of life-long commitment dedication
knowledge skills wisdom and values
To strive for public trust and maintain medicinersquos humane and noble place among
professions
To be globally competitive in healthcare and related businesses integrating local
culture and ethos
Mission
At CARE our mission is more than just a statement itrsquos the cornerstone of all
our efforts
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
51
PROFILE OF YASHODA HOSPITALS
Being the largest healthcare group in Andhra Pradesh and having catered to
over 2000000 patients does not stop Yashoda group of Hospitals from charting a
Rs150-Crores growth chart
Being the largest healthcare group in Andhra Pradesh and having catered to
over 2000000 patients does not stop Yashoda Group of Hospitals form charting a
Rs-150 crores growth chart reveals Jayata Sharma
Beds
1100 Doctors 600 Paramedics500 Nurses1100 Ambulances 10 ndash
wondering what is being talked about Well itrsquos the gigantic Yashoda Group of
Hospitals the largest healthcare group in Andhra Pradesh (AP) with three branches
Having the largest number of beds and staff is not a n easy task to achieve But
Yashodarsquos up-to-day emergency service facilities add up to the basket of its
achievements A right- on-hand proof is the roof top helipad (the first in this region) at
Yashoda Hospitals Secunderabad which enables to shift patients from distant areas
to this centre The Group has three hospitals in Secunderabad (500 beds) Malakpet
(300) and Somajiguda (300) with a combined capacity of 1100 beds One might
think why so much concentration only in AP Well it is because the group wants to
create a strong foothold on home ground first and then move on to other pastures
During the last 12 years the group has received over 2000000 patients from
all parts of AP and surrounding states and is known as one of the finest hospitals in
the state to perform affordable liver organ transplants
The Start
DrG Surender Rao the present Executive Director of Yashoda Group of
Hospitals started Yashoda as a small facility in Somajiguda Prior to this during his
stint of eight years in Iran Dr Rao was exposed to management of large hospitals and
had the opportunity to work with international medical experts After this he
successfully completed his pediatrics post graduation and started his own private
proactive at Dilsukhnagar Hyderabad Within a short span his practice picked up
52
very well and he was a leading pediatrician in Hyderabad Encouraged by the success
in the profession he planned his first venture- Yashoda Hospital at Somajiguda
Hyderabad in 1989
In the 90s the 200-bed somajiguda hospital saw a significant growth
Encouraged by the success DrRao started the second facility His brother
DrGRavender Rao who is currently the managing director of the group was a
pivotal support all the time playing a vital role in every step of expansion After that
came the Malakpet set-up in 1995 a super-specialty hospital followed by a third
facility at secunderabad in 2003 The secunderabad hospital is considered the largest
in AP The efforts of the two brothers paid off when Yashoda Hospital became the
first Hospital Group in AP to have 1000 beds450 doctors and 60 specialties
From 25 doctors and 80 nurses today it has employs more than 450 doctors
1500 nurses and a total of 4000 staff comprising paramedical and other support staff
They have slowly and sweetly grown form having a single CT scan to having one of
the worldrsquos few digital flat panel cath labs According to Dr Rao it is vital that each
of the Group Hospitals be an independent facility Hence every hospitals set-up of
Yashoda is equipped with every big and small equipment to be independently
functional To prove their point furthermore the group has allotted a cath lab an
MRI a CT scan etc at all three hospitals
Little wonder then that they treat the maximum number of patients in the city
Yashoda Group of Hospitals admits and cures over three lakh patients each year In
fact Yashoda Hospital Secundrabad has been rated as Andhra Pradeshrsquos Best
Hospital by a survey recently conducted by the week magazine and is certified by ISO
9000
Vision amp Mission
The hospital is very clear on its focus areas which form its vision and mission
for progress They are actually the Six Crsquos of the hospitalrsquos core values Care
Capability Character Courtesy Contribution and commitment The group ensures
that its standards are always in place Be it simple therapy or a complex operative
53
procedure they are known to approach itrsquos with the same diligence and preparedness
This is the very reason why it can provide affordable care to needy people as
attention to minute details definitely helps to reduce chances of wastage of time and
money and medical errors The hospital group believes in investing in resources to
make sure their doctors are always abreast with the current technology and medical
trends Yashoda Group of Hospitals works towards every aspect of quality and perfect
care the reason why they keep buying equipment and upgrade existing ones on a
continual basis DrSurender Rao right from the start believed in giving the best
nursing care but the dearth of good nursing care in our country is not a secret Hence
with this vision in mind he started with having nursing schools and colleges attached
to each hospital One of the missions of Yashoda is charity and hence creating public
awareness and free health camps forms a major part of Yashodarsquos activities Since
saving money is a big part of this all of Yashodarsquos hospitals save on unnecessary
deacutecor All three hospitalrsquos staff has being trained to optimally utilize all the resources
of manpower and equipment available Optimum utilization of manpower and
equipment is the secret The group ensures efficiency by each of its hospitals
attending to 900-1000 patients every day at each facility conducting 40-50 surgeries
daily and instead of 10 cases for one equipment doing 20-25 Usually a hospital
does around 200-250 CT scans every month Yashoda Group does an astound ding
600
The Inside Story
The hospitals have been designed with six floors in each branch with full-
fledged infrastructure and equipment In each branch they have emergency single
sharing deluxe and general ward rooms OTs AMCUs ICUs MICUs with state-of-
the-art equipment and diagnostics under one roof with good ventilation and parking
facilities
Advanced Healthcare
The idea of Yashoda Hospitals was born in the heart of Dr G Surender Rao
one of Hyderabads eminent clinicians In 1985 after an international education in
medicine he returned to India and set up a professional practice In the next few years
his practice flourished but he became increasingly frustrated by the lack of adequate
54
hospital infrastructure for his patients Joining forces with his brother an established
entrepreneur he conceived the idea of a hospital that would deliver advanced world-
class yet affordable healthcare
In a developing corporate healthcare market the largest challenge is to provide
world-class healthcare at affordable prices And it is in this aspect that Yashoda
Hospitals has succeeded The organisation has achieved profitability through a high
volume - high quality - affordable price model of business This approach has
benefited lakhs of families and earned Yashoda Hospitals a place in the hearts of the
people of Andhra Pradesh
State-of-the-art Systems
Since its inception Yashoda Hospitals has consistently ventured to bring the
latest medical systems in the world to its patients including HEPA Filtered Operation
Theatres Rapid Arc Cancer Therapy IMRT Dual Energy Linear Accelerator Digital
Flat Panel Cardiac Cath Lab 15T 16 Channel MRI Dual Source CT Scan with Heart
PBV etc
Experienced doctors are culled from internationally reputed medical
institutions including AIIMS CMC Vellore JIPMER NIMHANS SGPGI Lucknow
Tata Memorial Hospital PGI Chandigarh etc
Yashoda Hospitals provides quality healthcare in every medical department
employing 600 doctors and 1100 nurses across 60 Specialities including Cardiology
Oncology Neurology Urology Nephrology Gastroenterology Acute Medical Care
Endocrinology Pulmonology Neonatology Cardio-thoracic Surgery Neurosurgery
Plastic Surgery Vascular Surgery etc
Surgical teams at Yashoda are highly skilled and experienced They routinely
perform complex interventions and cutting-edge procedures to improve treatment
outcomes minimise hospitalisation time and reduce treatment costs
Driven by Quality
The most significant factor in the success of Yashoda Hospitals is a deep
commitment to quality The fabric of the organisation is woven with highly qualified
55
clinicians cutting-edge medical systems certified and accredited processes and most
importantly the personal touch in patient care
The hospitals use sophisticated Clinical Information Systems to track patient
information Diagnostic and therapeutic equipment is seamlessly connected through
the Picture Archiving and Communication System (PACS) PACS enables doctors to
access critical information instantaneously facilitating accurate decisions in the
shortest possible time
Yashoda Hospitals is ISO certified and its labs are NABL accredited All
facilities are completely NABH compliant and the accreditation process is almost
complete at this time
In the pursuit of understanding and improvement Yashoda doctors meet every
week for morbidity and mortality review where they discuss cases evaluate treatment
and document learning for future cases
Feedback is critical to the pursuit of excellence The feedback system is taken
very seriously and executed diligently Every discharged patient is requested to
participate in an exit interview with more than 70 compliance rates
56
PROFILE OF MEDICITI HOSPITALS
Mediciti Hospitals was established in 1996 with a mission to make high end
healthcare services affordable Today with over 225 beds and multiple super-
specialities dedicated senior consultants centre for research and medical education it
has grown up exponentially making a mark in every aspect of medical services
domain Mediciti is credited as being the first hospital across the state to set up super
specialty for Cardio-Thoracic care It holds DNB accreditation for five specialties In
an initiative to make quality basic medical care more inclusive and available to larger
sections of society Mediciti has introduced a network programme called SHARE
(Science Health Allied Research amp Education) under which it provides primitive
preventive and curative services maternal and child health immunization control of
blindness due to cataract population control and reproductive health
Accreditation
Mediciti Hospital is going to be accredited with the prestigious NABH
(National Accreditation Board for Hospitals and Health Care Providers) standards
very soon
In this modern era of fast changing world super specialization in any field is
the global trend so in medicine with the advancement of technology and an ever
increasing need to learn more more specialized courses are the need of the hour our
nation cannot afford to lag behind in this era of globalization
The Professionals at Mediciti have been bringing together the Quality Services
to fill Quality Needs Whether one is looking for a health check services or medical
services provider Mediciti is providing service with professional and technical skills
At Mediciti they deliver the best health care courtesy an experience of more
than 15 years More than all these they ensure that the human touch is felt in every
aspect of the process because to care with all the heart is the cure in entirety Do
remember us in tough times when you need nothing short of the best specialist to
trust
Vision
ldquoTo be the trusted leader in advanced healthcare for next generationrdquo
57
Mission
To provide healthcare services maintaining accountability in a responsible manner
which contribute to the physical psychological social and spiritual well-being of
the patients
Committing very high priority to patient safety
Create the national model of care through relentless pursuit of unparallel quality
and value to the entire satisfaction of patient customer and staff
Using state of the art equipments and cost effective services for honest ethical
affordable and appropriate care
Highlights
15 year old hospital with full time dedicated senior consultants
Centrally located Hospital
24 hours service for all types of emergencies and critical care
One stop center for excellence with multi disciplinary (Multi Super - Specialties)
interaction under one roof
24 hours emergency care available by senior consultants
ICCU emergency conveniently located in the ground floor for speedy action
Exclusive and unique Respiratory Intensive Care Unit in the twin cities
Diagnostic facilities with rapid and accurate results within 2 hours of the sample
collection
Experience and success rate in handling all types of emergency cases is highest in
the twin cities in the corporate sector
A DNB program running successfully for the 3rd year ensuring round the clock
care
Very good survival rate for poisoning cases
A combination of academicians and interventionists and well known consultants
from different groups
Speed and accuracy of primary diagnosis
Specialist treatment of all varieties of infectious diseases
58
AC general ward at a reasonable price at par with super deluxe rooms of high
quality nursing homes
HIV patients treated with full confidentiality at no extra cost
Separate dialysis machines for HbsAg +ve and -ve patients
Cadaver transplants
Non-invasive ventilations monitored by qualified Pulmonologist
Radial cardiac interventions Dobutamind stress 3D ECHOs
Visiting consultants accessible directly through their mobile numbers
Hospitality Services
The hospitality services of Mediciti are well organized to maintain the friendly
and nurturing ambience of the hospital aims at providing patients and their attendees a
comfortable clean and homely environment in addition to excellent high quality
healthcare services
59
PROFILE OF CARE HOSPITAL
CARE is one of the fastest growing hospital chains in India engaged in
providing primary as well as tertiary healthcare services It is a hospital chains that is
founded and managed by professionals with a mission and a passion for providing
healthcare for the needy At CARE the growth has been phenomenal From a 100-bed
single specialty Heart Institute facility focusing on cardiac care in Nampally
(Hyderabad) CARE has become a multi-specialty hospital chain comprising of 1400
beds across 12 hospitals
CARErsquos reputation for its humanitarian and selfless service has ranked this
esteemed institution as the fourth largest healthcare provider in India (CRIS-INFAC
report 2006) Our effort to provide quality health care with compassion has rewarded
us with the honor of being the top healthcare provider in Andhra Pradesh With the
service-oriented Healthcare delivery model CARE is geared to provide cost effective
and user friendly medication Despite the intense competition and intense marketing
tactics employed by multiple commercial corporate organizations CARE has carved a
niche for itself by garnering the best reputation amongst the local masses Armed with
the best of the facilities in areas of Education Research patient care and highly
qualified professionals CARE endeavors to match global benchmarks and conquer
healthcare market in the second decade of its establishment
Vision
To evolve as a unique university-based health centre where the quest for new
knowledge would continuously yield more effective and more compassionate care
for all
To nurture a new generation of professionals of life-long commitment dedication
knowledge skills wisdom and values
To strive for public trust and maintain medicinersquos humane and noble place among
professions
To be globally competitive in healthcare and related businesses integrating local
culture and ethos
Mission
At CARE our mission is more than just a statement itrsquos the cornerstone of all
our efforts
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
52
very well and he was a leading pediatrician in Hyderabad Encouraged by the success
in the profession he planned his first venture- Yashoda Hospital at Somajiguda
Hyderabad in 1989
In the 90s the 200-bed somajiguda hospital saw a significant growth
Encouraged by the success DrRao started the second facility His brother
DrGRavender Rao who is currently the managing director of the group was a
pivotal support all the time playing a vital role in every step of expansion After that
came the Malakpet set-up in 1995 a super-specialty hospital followed by a third
facility at secunderabad in 2003 The secunderabad hospital is considered the largest
in AP The efforts of the two brothers paid off when Yashoda Hospital became the
first Hospital Group in AP to have 1000 beds450 doctors and 60 specialties
From 25 doctors and 80 nurses today it has employs more than 450 doctors
1500 nurses and a total of 4000 staff comprising paramedical and other support staff
They have slowly and sweetly grown form having a single CT scan to having one of
the worldrsquos few digital flat panel cath labs According to Dr Rao it is vital that each
of the Group Hospitals be an independent facility Hence every hospitals set-up of
Yashoda is equipped with every big and small equipment to be independently
functional To prove their point furthermore the group has allotted a cath lab an
MRI a CT scan etc at all three hospitals
Little wonder then that they treat the maximum number of patients in the city
Yashoda Group of Hospitals admits and cures over three lakh patients each year In
fact Yashoda Hospital Secundrabad has been rated as Andhra Pradeshrsquos Best
Hospital by a survey recently conducted by the week magazine and is certified by ISO
9000
Vision amp Mission
The hospital is very clear on its focus areas which form its vision and mission
for progress They are actually the Six Crsquos of the hospitalrsquos core values Care
Capability Character Courtesy Contribution and commitment The group ensures
that its standards are always in place Be it simple therapy or a complex operative
53
procedure they are known to approach itrsquos with the same diligence and preparedness
This is the very reason why it can provide affordable care to needy people as
attention to minute details definitely helps to reduce chances of wastage of time and
money and medical errors The hospital group believes in investing in resources to
make sure their doctors are always abreast with the current technology and medical
trends Yashoda Group of Hospitals works towards every aspect of quality and perfect
care the reason why they keep buying equipment and upgrade existing ones on a
continual basis DrSurender Rao right from the start believed in giving the best
nursing care but the dearth of good nursing care in our country is not a secret Hence
with this vision in mind he started with having nursing schools and colleges attached
to each hospital One of the missions of Yashoda is charity and hence creating public
awareness and free health camps forms a major part of Yashodarsquos activities Since
saving money is a big part of this all of Yashodarsquos hospitals save on unnecessary
deacutecor All three hospitalrsquos staff has being trained to optimally utilize all the resources
of manpower and equipment available Optimum utilization of manpower and
equipment is the secret The group ensures efficiency by each of its hospitals
attending to 900-1000 patients every day at each facility conducting 40-50 surgeries
daily and instead of 10 cases for one equipment doing 20-25 Usually a hospital
does around 200-250 CT scans every month Yashoda Group does an astound ding
600
The Inside Story
The hospitals have been designed with six floors in each branch with full-
fledged infrastructure and equipment In each branch they have emergency single
sharing deluxe and general ward rooms OTs AMCUs ICUs MICUs with state-of-
the-art equipment and diagnostics under one roof with good ventilation and parking
facilities
Advanced Healthcare
The idea of Yashoda Hospitals was born in the heart of Dr G Surender Rao
one of Hyderabads eminent clinicians In 1985 after an international education in
medicine he returned to India and set up a professional practice In the next few years
his practice flourished but he became increasingly frustrated by the lack of adequate
54
hospital infrastructure for his patients Joining forces with his brother an established
entrepreneur he conceived the idea of a hospital that would deliver advanced world-
class yet affordable healthcare
In a developing corporate healthcare market the largest challenge is to provide
world-class healthcare at affordable prices And it is in this aspect that Yashoda
Hospitals has succeeded The organisation has achieved profitability through a high
volume - high quality - affordable price model of business This approach has
benefited lakhs of families and earned Yashoda Hospitals a place in the hearts of the
people of Andhra Pradesh
State-of-the-art Systems
Since its inception Yashoda Hospitals has consistently ventured to bring the
latest medical systems in the world to its patients including HEPA Filtered Operation
Theatres Rapid Arc Cancer Therapy IMRT Dual Energy Linear Accelerator Digital
Flat Panel Cardiac Cath Lab 15T 16 Channel MRI Dual Source CT Scan with Heart
PBV etc
Experienced doctors are culled from internationally reputed medical
institutions including AIIMS CMC Vellore JIPMER NIMHANS SGPGI Lucknow
Tata Memorial Hospital PGI Chandigarh etc
Yashoda Hospitals provides quality healthcare in every medical department
employing 600 doctors and 1100 nurses across 60 Specialities including Cardiology
Oncology Neurology Urology Nephrology Gastroenterology Acute Medical Care
Endocrinology Pulmonology Neonatology Cardio-thoracic Surgery Neurosurgery
Plastic Surgery Vascular Surgery etc
Surgical teams at Yashoda are highly skilled and experienced They routinely
perform complex interventions and cutting-edge procedures to improve treatment
outcomes minimise hospitalisation time and reduce treatment costs
Driven by Quality
The most significant factor in the success of Yashoda Hospitals is a deep
commitment to quality The fabric of the organisation is woven with highly qualified
55
clinicians cutting-edge medical systems certified and accredited processes and most
importantly the personal touch in patient care
The hospitals use sophisticated Clinical Information Systems to track patient
information Diagnostic and therapeutic equipment is seamlessly connected through
the Picture Archiving and Communication System (PACS) PACS enables doctors to
access critical information instantaneously facilitating accurate decisions in the
shortest possible time
Yashoda Hospitals is ISO certified and its labs are NABL accredited All
facilities are completely NABH compliant and the accreditation process is almost
complete at this time
In the pursuit of understanding and improvement Yashoda doctors meet every
week for morbidity and mortality review where they discuss cases evaluate treatment
and document learning for future cases
Feedback is critical to the pursuit of excellence The feedback system is taken
very seriously and executed diligently Every discharged patient is requested to
participate in an exit interview with more than 70 compliance rates
56
PROFILE OF MEDICITI HOSPITALS
Mediciti Hospitals was established in 1996 with a mission to make high end
healthcare services affordable Today with over 225 beds and multiple super-
specialities dedicated senior consultants centre for research and medical education it
has grown up exponentially making a mark in every aspect of medical services
domain Mediciti is credited as being the first hospital across the state to set up super
specialty for Cardio-Thoracic care It holds DNB accreditation for five specialties In
an initiative to make quality basic medical care more inclusive and available to larger
sections of society Mediciti has introduced a network programme called SHARE
(Science Health Allied Research amp Education) under which it provides primitive
preventive and curative services maternal and child health immunization control of
blindness due to cataract population control and reproductive health
Accreditation
Mediciti Hospital is going to be accredited with the prestigious NABH
(National Accreditation Board for Hospitals and Health Care Providers) standards
very soon
In this modern era of fast changing world super specialization in any field is
the global trend so in medicine with the advancement of technology and an ever
increasing need to learn more more specialized courses are the need of the hour our
nation cannot afford to lag behind in this era of globalization
The Professionals at Mediciti have been bringing together the Quality Services
to fill Quality Needs Whether one is looking for a health check services or medical
services provider Mediciti is providing service with professional and technical skills
At Mediciti they deliver the best health care courtesy an experience of more
than 15 years More than all these they ensure that the human touch is felt in every
aspect of the process because to care with all the heart is the cure in entirety Do
remember us in tough times when you need nothing short of the best specialist to
trust
Vision
ldquoTo be the trusted leader in advanced healthcare for next generationrdquo
57
Mission
To provide healthcare services maintaining accountability in a responsible manner
which contribute to the physical psychological social and spiritual well-being of
the patients
Committing very high priority to patient safety
Create the national model of care through relentless pursuit of unparallel quality
and value to the entire satisfaction of patient customer and staff
Using state of the art equipments and cost effective services for honest ethical
affordable and appropriate care
Highlights
15 year old hospital with full time dedicated senior consultants
Centrally located Hospital
24 hours service for all types of emergencies and critical care
One stop center for excellence with multi disciplinary (Multi Super - Specialties)
interaction under one roof
24 hours emergency care available by senior consultants
ICCU emergency conveniently located in the ground floor for speedy action
Exclusive and unique Respiratory Intensive Care Unit in the twin cities
Diagnostic facilities with rapid and accurate results within 2 hours of the sample
collection
Experience and success rate in handling all types of emergency cases is highest in
the twin cities in the corporate sector
A DNB program running successfully for the 3rd year ensuring round the clock
care
Very good survival rate for poisoning cases
A combination of academicians and interventionists and well known consultants
from different groups
Speed and accuracy of primary diagnosis
Specialist treatment of all varieties of infectious diseases
58
AC general ward at a reasonable price at par with super deluxe rooms of high
quality nursing homes
HIV patients treated with full confidentiality at no extra cost
Separate dialysis machines for HbsAg +ve and -ve patients
Cadaver transplants
Non-invasive ventilations monitored by qualified Pulmonologist
Radial cardiac interventions Dobutamind stress 3D ECHOs
Visiting consultants accessible directly through their mobile numbers
Hospitality Services
The hospitality services of Mediciti are well organized to maintain the friendly
and nurturing ambience of the hospital aims at providing patients and their attendees a
comfortable clean and homely environment in addition to excellent high quality
healthcare services
59
PROFILE OF CARE HOSPITAL
CARE is one of the fastest growing hospital chains in India engaged in
providing primary as well as tertiary healthcare services It is a hospital chains that is
founded and managed by professionals with a mission and a passion for providing
healthcare for the needy At CARE the growth has been phenomenal From a 100-bed
single specialty Heart Institute facility focusing on cardiac care in Nampally
(Hyderabad) CARE has become a multi-specialty hospital chain comprising of 1400
beds across 12 hospitals
CARErsquos reputation for its humanitarian and selfless service has ranked this
esteemed institution as the fourth largest healthcare provider in India (CRIS-INFAC
report 2006) Our effort to provide quality health care with compassion has rewarded
us with the honor of being the top healthcare provider in Andhra Pradesh With the
service-oriented Healthcare delivery model CARE is geared to provide cost effective
and user friendly medication Despite the intense competition and intense marketing
tactics employed by multiple commercial corporate organizations CARE has carved a
niche for itself by garnering the best reputation amongst the local masses Armed with
the best of the facilities in areas of Education Research patient care and highly
qualified professionals CARE endeavors to match global benchmarks and conquer
healthcare market in the second decade of its establishment
Vision
To evolve as a unique university-based health centre where the quest for new
knowledge would continuously yield more effective and more compassionate care
for all
To nurture a new generation of professionals of life-long commitment dedication
knowledge skills wisdom and values
To strive for public trust and maintain medicinersquos humane and noble place among
professions
To be globally competitive in healthcare and related businesses integrating local
culture and ethos
Mission
At CARE our mission is more than just a statement itrsquos the cornerstone of all
our efforts
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
53
procedure they are known to approach itrsquos with the same diligence and preparedness
This is the very reason why it can provide affordable care to needy people as
attention to minute details definitely helps to reduce chances of wastage of time and
money and medical errors The hospital group believes in investing in resources to
make sure their doctors are always abreast with the current technology and medical
trends Yashoda Group of Hospitals works towards every aspect of quality and perfect
care the reason why they keep buying equipment and upgrade existing ones on a
continual basis DrSurender Rao right from the start believed in giving the best
nursing care but the dearth of good nursing care in our country is not a secret Hence
with this vision in mind he started with having nursing schools and colleges attached
to each hospital One of the missions of Yashoda is charity and hence creating public
awareness and free health camps forms a major part of Yashodarsquos activities Since
saving money is a big part of this all of Yashodarsquos hospitals save on unnecessary
deacutecor All three hospitalrsquos staff has being trained to optimally utilize all the resources
of manpower and equipment available Optimum utilization of manpower and
equipment is the secret The group ensures efficiency by each of its hospitals
attending to 900-1000 patients every day at each facility conducting 40-50 surgeries
daily and instead of 10 cases for one equipment doing 20-25 Usually a hospital
does around 200-250 CT scans every month Yashoda Group does an astound ding
600
The Inside Story
The hospitals have been designed with six floors in each branch with full-
fledged infrastructure and equipment In each branch they have emergency single
sharing deluxe and general ward rooms OTs AMCUs ICUs MICUs with state-of-
the-art equipment and diagnostics under one roof with good ventilation and parking
facilities
Advanced Healthcare
The idea of Yashoda Hospitals was born in the heart of Dr G Surender Rao
one of Hyderabads eminent clinicians In 1985 after an international education in
medicine he returned to India and set up a professional practice In the next few years
his practice flourished but he became increasingly frustrated by the lack of adequate
54
hospital infrastructure for his patients Joining forces with his brother an established
entrepreneur he conceived the idea of a hospital that would deliver advanced world-
class yet affordable healthcare
In a developing corporate healthcare market the largest challenge is to provide
world-class healthcare at affordable prices And it is in this aspect that Yashoda
Hospitals has succeeded The organisation has achieved profitability through a high
volume - high quality - affordable price model of business This approach has
benefited lakhs of families and earned Yashoda Hospitals a place in the hearts of the
people of Andhra Pradesh
State-of-the-art Systems
Since its inception Yashoda Hospitals has consistently ventured to bring the
latest medical systems in the world to its patients including HEPA Filtered Operation
Theatres Rapid Arc Cancer Therapy IMRT Dual Energy Linear Accelerator Digital
Flat Panel Cardiac Cath Lab 15T 16 Channel MRI Dual Source CT Scan with Heart
PBV etc
Experienced doctors are culled from internationally reputed medical
institutions including AIIMS CMC Vellore JIPMER NIMHANS SGPGI Lucknow
Tata Memorial Hospital PGI Chandigarh etc
Yashoda Hospitals provides quality healthcare in every medical department
employing 600 doctors and 1100 nurses across 60 Specialities including Cardiology
Oncology Neurology Urology Nephrology Gastroenterology Acute Medical Care
Endocrinology Pulmonology Neonatology Cardio-thoracic Surgery Neurosurgery
Plastic Surgery Vascular Surgery etc
Surgical teams at Yashoda are highly skilled and experienced They routinely
perform complex interventions and cutting-edge procedures to improve treatment
outcomes minimise hospitalisation time and reduce treatment costs
Driven by Quality
The most significant factor in the success of Yashoda Hospitals is a deep
commitment to quality The fabric of the organisation is woven with highly qualified
55
clinicians cutting-edge medical systems certified and accredited processes and most
importantly the personal touch in patient care
The hospitals use sophisticated Clinical Information Systems to track patient
information Diagnostic and therapeutic equipment is seamlessly connected through
the Picture Archiving and Communication System (PACS) PACS enables doctors to
access critical information instantaneously facilitating accurate decisions in the
shortest possible time
Yashoda Hospitals is ISO certified and its labs are NABL accredited All
facilities are completely NABH compliant and the accreditation process is almost
complete at this time
In the pursuit of understanding and improvement Yashoda doctors meet every
week for morbidity and mortality review where they discuss cases evaluate treatment
and document learning for future cases
Feedback is critical to the pursuit of excellence The feedback system is taken
very seriously and executed diligently Every discharged patient is requested to
participate in an exit interview with more than 70 compliance rates
56
PROFILE OF MEDICITI HOSPITALS
Mediciti Hospitals was established in 1996 with a mission to make high end
healthcare services affordable Today with over 225 beds and multiple super-
specialities dedicated senior consultants centre for research and medical education it
has grown up exponentially making a mark in every aspect of medical services
domain Mediciti is credited as being the first hospital across the state to set up super
specialty for Cardio-Thoracic care It holds DNB accreditation for five specialties In
an initiative to make quality basic medical care more inclusive and available to larger
sections of society Mediciti has introduced a network programme called SHARE
(Science Health Allied Research amp Education) under which it provides primitive
preventive and curative services maternal and child health immunization control of
blindness due to cataract population control and reproductive health
Accreditation
Mediciti Hospital is going to be accredited with the prestigious NABH
(National Accreditation Board for Hospitals and Health Care Providers) standards
very soon
In this modern era of fast changing world super specialization in any field is
the global trend so in medicine with the advancement of technology and an ever
increasing need to learn more more specialized courses are the need of the hour our
nation cannot afford to lag behind in this era of globalization
The Professionals at Mediciti have been bringing together the Quality Services
to fill Quality Needs Whether one is looking for a health check services or medical
services provider Mediciti is providing service with professional and technical skills
At Mediciti they deliver the best health care courtesy an experience of more
than 15 years More than all these they ensure that the human touch is felt in every
aspect of the process because to care with all the heart is the cure in entirety Do
remember us in tough times when you need nothing short of the best specialist to
trust
Vision
ldquoTo be the trusted leader in advanced healthcare for next generationrdquo
57
Mission
To provide healthcare services maintaining accountability in a responsible manner
which contribute to the physical psychological social and spiritual well-being of
the patients
Committing very high priority to patient safety
Create the national model of care through relentless pursuit of unparallel quality
and value to the entire satisfaction of patient customer and staff
Using state of the art equipments and cost effective services for honest ethical
affordable and appropriate care
Highlights
15 year old hospital with full time dedicated senior consultants
Centrally located Hospital
24 hours service for all types of emergencies and critical care
One stop center for excellence with multi disciplinary (Multi Super - Specialties)
interaction under one roof
24 hours emergency care available by senior consultants
ICCU emergency conveniently located in the ground floor for speedy action
Exclusive and unique Respiratory Intensive Care Unit in the twin cities
Diagnostic facilities with rapid and accurate results within 2 hours of the sample
collection
Experience and success rate in handling all types of emergency cases is highest in
the twin cities in the corporate sector
A DNB program running successfully for the 3rd year ensuring round the clock
care
Very good survival rate for poisoning cases
A combination of academicians and interventionists and well known consultants
from different groups
Speed and accuracy of primary diagnosis
Specialist treatment of all varieties of infectious diseases
58
AC general ward at a reasonable price at par with super deluxe rooms of high
quality nursing homes
HIV patients treated with full confidentiality at no extra cost
Separate dialysis machines for HbsAg +ve and -ve patients
Cadaver transplants
Non-invasive ventilations monitored by qualified Pulmonologist
Radial cardiac interventions Dobutamind stress 3D ECHOs
Visiting consultants accessible directly through their mobile numbers
Hospitality Services
The hospitality services of Mediciti are well organized to maintain the friendly
and nurturing ambience of the hospital aims at providing patients and their attendees a
comfortable clean and homely environment in addition to excellent high quality
healthcare services
59
PROFILE OF CARE HOSPITAL
CARE is one of the fastest growing hospital chains in India engaged in
providing primary as well as tertiary healthcare services It is a hospital chains that is
founded and managed by professionals with a mission and a passion for providing
healthcare for the needy At CARE the growth has been phenomenal From a 100-bed
single specialty Heart Institute facility focusing on cardiac care in Nampally
(Hyderabad) CARE has become a multi-specialty hospital chain comprising of 1400
beds across 12 hospitals
CARErsquos reputation for its humanitarian and selfless service has ranked this
esteemed institution as the fourth largest healthcare provider in India (CRIS-INFAC
report 2006) Our effort to provide quality health care with compassion has rewarded
us with the honor of being the top healthcare provider in Andhra Pradesh With the
service-oriented Healthcare delivery model CARE is geared to provide cost effective
and user friendly medication Despite the intense competition and intense marketing
tactics employed by multiple commercial corporate organizations CARE has carved a
niche for itself by garnering the best reputation amongst the local masses Armed with
the best of the facilities in areas of Education Research patient care and highly
qualified professionals CARE endeavors to match global benchmarks and conquer
healthcare market in the second decade of its establishment
Vision
To evolve as a unique university-based health centre where the quest for new
knowledge would continuously yield more effective and more compassionate care
for all
To nurture a new generation of professionals of life-long commitment dedication
knowledge skills wisdom and values
To strive for public trust and maintain medicinersquos humane and noble place among
professions
To be globally competitive in healthcare and related businesses integrating local
culture and ethos
Mission
At CARE our mission is more than just a statement itrsquos the cornerstone of all
our efforts
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
54
hospital infrastructure for his patients Joining forces with his brother an established
entrepreneur he conceived the idea of a hospital that would deliver advanced world-
class yet affordable healthcare
In a developing corporate healthcare market the largest challenge is to provide
world-class healthcare at affordable prices And it is in this aspect that Yashoda
Hospitals has succeeded The organisation has achieved profitability through a high
volume - high quality - affordable price model of business This approach has
benefited lakhs of families and earned Yashoda Hospitals a place in the hearts of the
people of Andhra Pradesh
State-of-the-art Systems
Since its inception Yashoda Hospitals has consistently ventured to bring the
latest medical systems in the world to its patients including HEPA Filtered Operation
Theatres Rapid Arc Cancer Therapy IMRT Dual Energy Linear Accelerator Digital
Flat Panel Cardiac Cath Lab 15T 16 Channel MRI Dual Source CT Scan with Heart
PBV etc
Experienced doctors are culled from internationally reputed medical
institutions including AIIMS CMC Vellore JIPMER NIMHANS SGPGI Lucknow
Tata Memorial Hospital PGI Chandigarh etc
Yashoda Hospitals provides quality healthcare in every medical department
employing 600 doctors and 1100 nurses across 60 Specialities including Cardiology
Oncology Neurology Urology Nephrology Gastroenterology Acute Medical Care
Endocrinology Pulmonology Neonatology Cardio-thoracic Surgery Neurosurgery
Plastic Surgery Vascular Surgery etc
Surgical teams at Yashoda are highly skilled and experienced They routinely
perform complex interventions and cutting-edge procedures to improve treatment
outcomes minimise hospitalisation time and reduce treatment costs
Driven by Quality
The most significant factor in the success of Yashoda Hospitals is a deep
commitment to quality The fabric of the organisation is woven with highly qualified
55
clinicians cutting-edge medical systems certified and accredited processes and most
importantly the personal touch in patient care
The hospitals use sophisticated Clinical Information Systems to track patient
information Diagnostic and therapeutic equipment is seamlessly connected through
the Picture Archiving and Communication System (PACS) PACS enables doctors to
access critical information instantaneously facilitating accurate decisions in the
shortest possible time
Yashoda Hospitals is ISO certified and its labs are NABL accredited All
facilities are completely NABH compliant and the accreditation process is almost
complete at this time
In the pursuit of understanding and improvement Yashoda doctors meet every
week for morbidity and mortality review where they discuss cases evaluate treatment
and document learning for future cases
Feedback is critical to the pursuit of excellence The feedback system is taken
very seriously and executed diligently Every discharged patient is requested to
participate in an exit interview with more than 70 compliance rates
56
PROFILE OF MEDICITI HOSPITALS
Mediciti Hospitals was established in 1996 with a mission to make high end
healthcare services affordable Today with over 225 beds and multiple super-
specialities dedicated senior consultants centre for research and medical education it
has grown up exponentially making a mark in every aspect of medical services
domain Mediciti is credited as being the first hospital across the state to set up super
specialty for Cardio-Thoracic care It holds DNB accreditation for five specialties In
an initiative to make quality basic medical care more inclusive and available to larger
sections of society Mediciti has introduced a network programme called SHARE
(Science Health Allied Research amp Education) under which it provides primitive
preventive and curative services maternal and child health immunization control of
blindness due to cataract population control and reproductive health
Accreditation
Mediciti Hospital is going to be accredited with the prestigious NABH
(National Accreditation Board for Hospitals and Health Care Providers) standards
very soon
In this modern era of fast changing world super specialization in any field is
the global trend so in medicine with the advancement of technology and an ever
increasing need to learn more more specialized courses are the need of the hour our
nation cannot afford to lag behind in this era of globalization
The Professionals at Mediciti have been bringing together the Quality Services
to fill Quality Needs Whether one is looking for a health check services or medical
services provider Mediciti is providing service with professional and technical skills
At Mediciti they deliver the best health care courtesy an experience of more
than 15 years More than all these they ensure that the human touch is felt in every
aspect of the process because to care with all the heart is the cure in entirety Do
remember us in tough times when you need nothing short of the best specialist to
trust
Vision
ldquoTo be the trusted leader in advanced healthcare for next generationrdquo
57
Mission
To provide healthcare services maintaining accountability in a responsible manner
which contribute to the physical psychological social and spiritual well-being of
the patients
Committing very high priority to patient safety
Create the national model of care through relentless pursuit of unparallel quality
and value to the entire satisfaction of patient customer and staff
Using state of the art equipments and cost effective services for honest ethical
affordable and appropriate care
Highlights
15 year old hospital with full time dedicated senior consultants
Centrally located Hospital
24 hours service for all types of emergencies and critical care
One stop center for excellence with multi disciplinary (Multi Super - Specialties)
interaction under one roof
24 hours emergency care available by senior consultants
ICCU emergency conveniently located in the ground floor for speedy action
Exclusive and unique Respiratory Intensive Care Unit in the twin cities
Diagnostic facilities with rapid and accurate results within 2 hours of the sample
collection
Experience and success rate in handling all types of emergency cases is highest in
the twin cities in the corporate sector
A DNB program running successfully for the 3rd year ensuring round the clock
care
Very good survival rate for poisoning cases
A combination of academicians and interventionists and well known consultants
from different groups
Speed and accuracy of primary diagnosis
Specialist treatment of all varieties of infectious diseases
58
AC general ward at a reasonable price at par with super deluxe rooms of high
quality nursing homes
HIV patients treated with full confidentiality at no extra cost
Separate dialysis machines for HbsAg +ve and -ve patients
Cadaver transplants
Non-invasive ventilations monitored by qualified Pulmonologist
Radial cardiac interventions Dobutamind stress 3D ECHOs
Visiting consultants accessible directly through their mobile numbers
Hospitality Services
The hospitality services of Mediciti are well organized to maintain the friendly
and nurturing ambience of the hospital aims at providing patients and their attendees a
comfortable clean and homely environment in addition to excellent high quality
healthcare services
59
PROFILE OF CARE HOSPITAL
CARE is one of the fastest growing hospital chains in India engaged in
providing primary as well as tertiary healthcare services It is a hospital chains that is
founded and managed by professionals with a mission and a passion for providing
healthcare for the needy At CARE the growth has been phenomenal From a 100-bed
single specialty Heart Institute facility focusing on cardiac care in Nampally
(Hyderabad) CARE has become a multi-specialty hospital chain comprising of 1400
beds across 12 hospitals
CARErsquos reputation for its humanitarian and selfless service has ranked this
esteemed institution as the fourth largest healthcare provider in India (CRIS-INFAC
report 2006) Our effort to provide quality health care with compassion has rewarded
us with the honor of being the top healthcare provider in Andhra Pradesh With the
service-oriented Healthcare delivery model CARE is geared to provide cost effective
and user friendly medication Despite the intense competition and intense marketing
tactics employed by multiple commercial corporate organizations CARE has carved a
niche for itself by garnering the best reputation amongst the local masses Armed with
the best of the facilities in areas of Education Research patient care and highly
qualified professionals CARE endeavors to match global benchmarks and conquer
healthcare market in the second decade of its establishment
Vision
To evolve as a unique university-based health centre where the quest for new
knowledge would continuously yield more effective and more compassionate care
for all
To nurture a new generation of professionals of life-long commitment dedication
knowledge skills wisdom and values
To strive for public trust and maintain medicinersquos humane and noble place among
professions
To be globally competitive in healthcare and related businesses integrating local
culture and ethos
Mission
At CARE our mission is more than just a statement itrsquos the cornerstone of all
our efforts
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
55
clinicians cutting-edge medical systems certified and accredited processes and most
importantly the personal touch in patient care
The hospitals use sophisticated Clinical Information Systems to track patient
information Diagnostic and therapeutic equipment is seamlessly connected through
the Picture Archiving and Communication System (PACS) PACS enables doctors to
access critical information instantaneously facilitating accurate decisions in the
shortest possible time
Yashoda Hospitals is ISO certified and its labs are NABL accredited All
facilities are completely NABH compliant and the accreditation process is almost
complete at this time
In the pursuit of understanding and improvement Yashoda doctors meet every
week for morbidity and mortality review where they discuss cases evaluate treatment
and document learning for future cases
Feedback is critical to the pursuit of excellence The feedback system is taken
very seriously and executed diligently Every discharged patient is requested to
participate in an exit interview with more than 70 compliance rates
56
PROFILE OF MEDICITI HOSPITALS
Mediciti Hospitals was established in 1996 with a mission to make high end
healthcare services affordable Today with over 225 beds and multiple super-
specialities dedicated senior consultants centre for research and medical education it
has grown up exponentially making a mark in every aspect of medical services
domain Mediciti is credited as being the first hospital across the state to set up super
specialty for Cardio-Thoracic care It holds DNB accreditation for five specialties In
an initiative to make quality basic medical care more inclusive and available to larger
sections of society Mediciti has introduced a network programme called SHARE
(Science Health Allied Research amp Education) under which it provides primitive
preventive and curative services maternal and child health immunization control of
blindness due to cataract population control and reproductive health
Accreditation
Mediciti Hospital is going to be accredited with the prestigious NABH
(National Accreditation Board for Hospitals and Health Care Providers) standards
very soon
In this modern era of fast changing world super specialization in any field is
the global trend so in medicine with the advancement of technology and an ever
increasing need to learn more more specialized courses are the need of the hour our
nation cannot afford to lag behind in this era of globalization
The Professionals at Mediciti have been bringing together the Quality Services
to fill Quality Needs Whether one is looking for a health check services or medical
services provider Mediciti is providing service with professional and technical skills
At Mediciti they deliver the best health care courtesy an experience of more
than 15 years More than all these they ensure that the human touch is felt in every
aspect of the process because to care with all the heart is the cure in entirety Do
remember us in tough times when you need nothing short of the best specialist to
trust
Vision
ldquoTo be the trusted leader in advanced healthcare for next generationrdquo
57
Mission
To provide healthcare services maintaining accountability in a responsible manner
which contribute to the physical psychological social and spiritual well-being of
the patients
Committing very high priority to patient safety
Create the national model of care through relentless pursuit of unparallel quality
and value to the entire satisfaction of patient customer and staff
Using state of the art equipments and cost effective services for honest ethical
affordable and appropriate care
Highlights
15 year old hospital with full time dedicated senior consultants
Centrally located Hospital
24 hours service for all types of emergencies and critical care
One stop center for excellence with multi disciplinary (Multi Super - Specialties)
interaction under one roof
24 hours emergency care available by senior consultants
ICCU emergency conveniently located in the ground floor for speedy action
Exclusive and unique Respiratory Intensive Care Unit in the twin cities
Diagnostic facilities with rapid and accurate results within 2 hours of the sample
collection
Experience and success rate in handling all types of emergency cases is highest in
the twin cities in the corporate sector
A DNB program running successfully for the 3rd year ensuring round the clock
care
Very good survival rate for poisoning cases
A combination of academicians and interventionists and well known consultants
from different groups
Speed and accuracy of primary diagnosis
Specialist treatment of all varieties of infectious diseases
58
AC general ward at a reasonable price at par with super deluxe rooms of high
quality nursing homes
HIV patients treated with full confidentiality at no extra cost
Separate dialysis machines for HbsAg +ve and -ve patients
Cadaver transplants
Non-invasive ventilations monitored by qualified Pulmonologist
Radial cardiac interventions Dobutamind stress 3D ECHOs
Visiting consultants accessible directly through their mobile numbers
Hospitality Services
The hospitality services of Mediciti are well organized to maintain the friendly
and nurturing ambience of the hospital aims at providing patients and their attendees a
comfortable clean and homely environment in addition to excellent high quality
healthcare services
59
PROFILE OF CARE HOSPITAL
CARE is one of the fastest growing hospital chains in India engaged in
providing primary as well as tertiary healthcare services It is a hospital chains that is
founded and managed by professionals with a mission and a passion for providing
healthcare for the needy At CARE the growth has been phenomenal From a 100-bed
single specialty Heart Institute facility focusing on cardiac care in Nampally
(Hyderabad) CARE has become a multi-specialty hospital chain comprising of 1400
beds across 12 hospitals
CARErsquos reputation for its humanitarian and selfless service has ranked this
esteemed institution as the fourth largest healthcare provider in India (CRIS-INFAC
report 2006) Our effort to provide quality health care with compassion has rewarded
us with the honor of being the top healthcare provider in Andhra Pradesh With the
service-oriented Healthcare delivery model CARE is geared to provide cost effective
and user friendly medication Despite the intense competition and intense marketing
tactics employed by multiple commercial corporate organizations CARE has carved a
niche for itself by garnering the best reputation amongst the local masses Armed with
the best of the facilities in areas of Education Research patient care and highly
qualified professionals CARE endeavors to match global benchmarks and conquer
healthcare market in the second decade of its establishment
Vision
To evolve as a unique university-based health centre where the quest for new
knowledge would continuously yield more effective and more compassionate care
for all
To nurture a new generation of professionals of life-long commitment dedication
knowledge skills wisdom and values
To strive for public trust and maintain medicinersquos humane and noble place among
professions
To be globally competitive in healthcare and related businesses integrating local
culture and ethos
Mission
At CARE our mission is more than just a statement itrsquos the cornerstone of all
our efforts
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
56
PROFILE OF MEDICITI HOSPITALS
Mediciti Hospitals was established in 1996 with a mission to make high end
healthcare services affordable Today with over 225 beds and multiple super-
specialities dedicated senior consultants centre for research and medical education it
has grown up exponentially making a mark in every aspect of medical services
domain Mediciti is credited as being the first hospital across the state to set up super
specialty for Cardio-Thoracic care It holds DNB accreditation for five specialties In
an initiative to make quality basic medical care more inclusive and available to larger
sections of society Mediciti has introduced a network programme called SHARE
(Science Health Allied Research amp Education) under which it provides primitive
preventive and curative services maternal and child health immunization control of
blindness due to cataract population control and reproductive health
Accreditation
Mediciti Hospital is going to be accredited with the prestigious NABH
(National Accreditation Board for Hospitals and Health Care Providers) standards
very soon
In this modern era of fast changing world super specialization in any field is
the global trend so in medicine with the advancement of technology and an ever
increasing need to learn more more specialized courses are the need of the hour our
nation cannot afford to lag behind in this era of globalization
The Professionals at Mediciti have been bringing together the Quality Services
to fill Quality Needs Whether one is looking for a health check services or medical
services provider Mediciti is providing service with professional and technical skills
At Mediciti they deliver the best health care courtesy an experience of more
than 15 years More than all these they ensure that the human touch is felt in every
aspect of the process because to care with all the heart is the cure in entirety Do
remember us in tough times when you need nothing short of the best specialist to
trust
Vision
ldquoTo be the trusted leader in advanced healthcare for next generationrdquo
57
Mission
To provide healthcare services maintaining accountability in a responsible manner
which contribute to the physical psychological social and spiritual well-being of
the patients
Committing very high priority to patient safety
Create the national model of care through relentless pursuit of unparallel quality
and value to the entire satisfaction of patient customer and staff
Using state of the art equipments and cost effective services for honest ethical
affordable and appropriate care
Highlights
15 year old hospital with full time dedicated senior consultants
Centrally located Hospital
24 hours service for all types of emergencies and critical care
One stop center for excellence with multi disciplinary (Multi Super - Specialties)
interaction under one roof
24 hours emergency care available by senior consultants
ICCU emergency conveniently located in the ground floor for speedy action
Exclusive and unique Respiratory Intensive Care Unit in the twin cities
Diagnostic facilities with rapid and accurate results within 2 hours of the sample
collection
Experience and success rate in handling all types of emergency cases is highest in
the twin cities in the corporate sector
A DNB program running successfully for the 3rd year ensuring round the clock
care
Very good survival rate for poisoning cases
A combination of academicians and interventionists and well known consultants
from different groups
Speed and accuracy of primary diagnosis
Specialist treatment of all varieties of infectious diseases
58
AC general ward at a reasonable price at par with super deluxe rooms of high
quality nursing homes
HIV patients treated with full confidentiality at no extra cost
Separate dialysis machines for HbsAg +ve and -ve patients
Cadaver transplants
Non-invasive ventilations monitored by qualified Pulmonologist
Radial cardiac interventions Dobutamind stress 3D ECHOs
Visiting consultants accessible directly through their mobile numbers
Hospitality Services
The hospitality services of Mediciti are well organized to maintain the friendly
and nurturing ambience of the hospital aims at providing patients and their attendees a
comfortable clean and homely environment in addition to excellent high quality
healthcare services
59
PROFILE OF CARE HOSPITAL
CARE is one of the fastest growing hospital chains in India engaged in
providing primary as well as tertiary healthcare services It is a hospital chains that is
founded and managed by professionals with a mission and a passion for providing
healthcare for the needy At CARE the growth has been phenomenal From a 100-bed
single specialty Heart Institute facility focusing on cardiac care in Nampally
(Hyderabad) CARE has become a multi-specialty hospital chain comprising of 1400
beds across 12 hospitals
CARErsquos reputation for its humanitarian and selfless service has ranked this
esteemed institution as the fourth largest healthcare provider in India (CRIS-INFAC
report 2006) Our effort to provide quality health care with compassion has rewarded
us with the honor of being the top healthcare provider in Andhra Pradesh With the
service-oriented Healthcare delivery model CARE is geared to provide cost effective
and user friendly medication Despite the intense competition and intense marketing
tactics employed by multiple commercial corporate organizations CARE has carved a
niche for itself by garnering the best reputation amongst the local masses Armed with
the best of the facilities in areas of Education Research patient care and highly
qualified professionals CARE endeavors to match global benchmarks and conquer
healthcare market in the second decade of its establishment
Vision
To evolve as a unique university-based health centre where the quest for new
knowledge would continuously yield more effective and more compassionate care
for all
To nurture a new generation of professionals of life-long commitment dedication
knowledge skills wisdom and values
To strive for public trust and maintain medicinersquos humane and noble place among
professions
To be globally competitive in healthcare and related businesses integrating local
culture and ethos
Mission
At CARE our mission is more than just a statement itrsquos the cornerstone of all
our efforts
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
57
Mission
To provide healthcare services maintaining accountability in a responsible manner
which contribute to the physical psychological social and spiritual well-being of
the patients
Committing very high priority to patient safety
Create the national model of care through relentless pursuit of unparallel quality
and value to the entire satisfaction of patient customer and staff
Using state of the art equipments and cost effective services for honest ethical
affordable and appropriate care
Highlights
15 year old hospital with full time dedicated senior consultants
Centrally located Hospital
24 hours service for all types of emergencies and critical care
One stop center for excellence with multi disciplinary (Multi Super - Specialties)
interaction under one roof
24 hours emergency care available by senior consultants
ICCU emergency conveniently located in the ground floor for speedy action
Exclusive and unique Respiratory Intensive Care Unit in the twin cities
Diagnostic facilities with rapid and accurate results within 2 hours of the sample
collection
Experience and success rate in handling all types of emergency cases is highest in
the twin cities in the corporate sector
A DNB program running successfully for the 3rd year ensuring round the clock
care
Very good survival rate for poisoning cases
A combination of academicians and interventionists and well known consultants
from different groups
Speed and accuracy of primary diagnosis
Specialist treatment of all varieties of infectious diseases
58
AC general ward at a reasonable price at par with super deluxe rooms of high
quality nursing homes
HIV patients treated with full confidentiality at no extra cost
Separate dialysis machines for HbsAg +ve and -ve patients
Cadaver transplants
Non-invasive ventilations monitored by qualified Pulmonologist
Radial cardiac interventions Dobutamind stress 3D ECHOs
Visiting consultants accessible directly through their mobile numbers
Hospitality Services
The hospitality services of Mediciti are well organized to maintain the friendly
and nurturing ambience of the hospital aims at providing patients and their attendees a
comfortable clean and homely environment in addition to excellent high quality
healthcare services
59
PROFILE OF CARE HOSPITAL
CARE is one of the fastest growing hospital chains in India engaged in
providing primary as well as tertiary healthcare services It is a hospital chains that is
founded and managed by professionals with a mission and a passion for providing
healthcare for the needy At CARE the growth has been phenomenal From a 100-bed
single specialty Heart Institute facility focusing on cardiac care in Nampally
(Hyderabad) CARE has become a multi-specialty hospital chain comprising of 1400
beds across 12 hospitals
CARErsquos reputation for its humanitarian and selfless service has ranked this
esteemed institution as the fourth largest healthcare provider in India (CRIS-INFAC
report 2006) Our effort to provide quality health care with compassion has rewarded
us with the honor of being the top healthcare provider in Andhra Pradesh With the
service-oriented Healthcare delivery model CARE is geared to provide cost effective
and user friendly medication Despite the intense competition and intense marketing
tactics employed by multiple commercial corporate organizations CARE has carved a
niche for itself by garnering the best reputation amongst the local masses Armed with
the best of the facilities in areas of Education Research patient care and highly
qualified professionals CARE endeavors to match global benchmarks and conquer
healthcare market in the second decade of its establishment
Vision
To evolve as a unique university-based health centre where the quest for new
knowledge would continuously yield more effective and more compassionate care
for all
To nurture a new generation of professionals of life-long commitment dedication
knowledge skills wisdom and values
To strive for public trust and maintain medicinersquos humane and noble place among
professions
To be globally competitive in healthcare and related businesses integrating local
culture and ethos
Mission
At CARE our mission is more than just a statement itrsquos the cornerstone of all
our efforts
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
58
AC general ward at a reasonable price at par with super deluxe rooms of high
quality nursing homes
HIV patients treated with full confidentiality at no extra cost
Separate dialysis machines for HbsAg +ve and -ve patients
Cadaver transplants
Non-invasive ventilations monitored by qualified Pulmonologist
Radial cardiac interventions Dobutamind stress 3D ECHOs
Visiting consultants accessible directly through their mobile numbers
Hospitality Services
The hospitality services of Mediciti are well organized to maintain the friendly
and nurturing ambience of the hospital aims at providing patients and their attendees a
comfortable clean and homely environment in addition to excellent high quality
healthcare services
59
PROFILE OF CARE HOSPITAL
CARE is one of the fastest growing hospital chains in India engaged in
providing primary as well as tertiary healthcare services It is a hospital chains that is
founded and managed by professionals with a mission and a passion for providing
healthcare for the needy At CARE the growth has been phenomenal From a 100-bed
single specialty Heart Institute facility focusing on cardiac care in Nampally
(Hyderabad) CARE has become a multi-specialty hospital chain comprising of 1400
beds across 12 hospitals
CARErsquos reputation for its humanitarian and selfless service has ranked this
esteemed institution as the fourth largest healthcare provider in India (CRIS-INFAC
report 2006) Our effort to provide quality health care with compassion has rewarded
us with the honor of being the top healthcare provider in Andhra Pradesh With the
service-oriented Healthcare delivery model CARE is geared to provide cost effective
and user friendly medication Despite the intense competition and intense marketing
tactics employed by multiple commercial corporate organizations CARE has carved a
niche for itself by garnering the best reputation amongst the local masses Armed with
the best of the facilities in areas of Education Research patient care and highly
qualified professionals CARE endeavors to match global benchmarks and conquer
healthcare market in the second decade of its establishment
Vision
To evolve as a unique university-based health centre where the quest for new
knowledge would continuously yield more effective and more compassionate care
for all
To nurture a new generation of professionals of life-long commitment dedication
knowledge skills wisdom and values
To strive for public trust and maintain medicinersquos humane and noble place among
professions
To be globally competitive in healthcare and related businesses integrating local
culture and ethos
Mission
At CARE our mission is more than just a statement itrsquos the cornerstone of all
our efforts
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
59
PROFILE OF CARE HOSPITAL
CARE is one of the fastest growing hospital chains in India engaged in
providing primary as well as tertiary healthcare services It is a hospital chains that is
founded and managed by professionals with a mission and a passion for providing
healthcare for the needy At CARE the growth has been phenomenal From a 100-bed
single specialty Heart Institute facility focusing on cardiac care in Nampally
(Hyderabad) CARE has become a multi-specialty hospital chain comprising of 1400
beds across 12 hospitals
CARErsquos reputation for its humanitarian and selfless service has ranked this
esteemed institution as the fourth largest healthcare provider in India (CRIS-INFAC
report 2006) Our effort to provide quality health care with compassion has rewarded
us with the honor of being the top healthcare provider in Andhra Pradesh With the
service-oriented Healthcare delivery model CARE is geared to provide cost effective
and user friendly medication Despite the intense competition and intense marketing
tactics employed by multiple commercial corporate organizations CARE has carved a
niche for itself by garnering the best reputation amongst the local masses Armed with
the best of the facilities in areas of Education Research patient care and highly
qualified professionals CARE endeavors to match global benchmarks and conquer
healthcare market in the second decade of its establishment
Vision
To evolve as a unique university-based health centre where the quest for new
knowledge would continuously yield more effective and more compassionate care
for all
To nurture a new generation of professionals of life-long commitment dedication
knowledge skills wisdom and values
To strive for public trust and maintain medicinersquos humane and noble place among
professions
To be globally competitive in healthcare and related businesses integrating local
culture and ethos
Mission
At CARE our mission is more than just a statement itrsquos the cornerstone of all
our efforts
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
60
To provide the best and cost-effective care accessible to every patient
through integrated clinical practice education and research delivered with
compassion care and concern through team spirit and transparency
Objectives
Upgrade its education and Research wing on par with the international standards
and consequently develop healthcare solutions for under developed and
developing areas
Register a phenomenal growth by adding 5000 beds in the next five years
Offer unique platform to various partners and collaborators both national and
international to innovate in healthcare delivery systems coverage systems like
microfinance microinsurance medical education and research
Develop healthcare solutions for underdeveloped and developing countries
To develop comprehensive healthcare delivery model that suits our population
To develop centers of excellence in medical specialties
To compromise the obsolete and seek excellence through effective and up-to-date
technology and service
Undertake clinical practice through high-end education and research
Create a web of PCD clinics corporate health plans and associates program to
leverage the use of technology and gain access to remote areas
Values amp Principles
The corner stone of values practiced at CARE stem from our ideology of lsquoto
put patientrsquos interests firstrsquo The ideology dictates every aspect of the clinical
governance patient care and the work culture The great heights we have achieved in
delivering medical care with exceptional quality have been a result of these values-
based health services
Practice Practice medicine as an integrated team of compassionate physicians
scientists and allied health professionals
Education Service through efficient training and education of physicians nurses
and allied health professionals
Research Conduct basic as well as advanced clinical research to improve patient
care and quality in every service we undertake to offer
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
61
Mutual Respect Treat everyone with respect and dignity
Commitment to quality Continuously strive to improve all processes that
support patient care education and research
Work atmosphere Foster teamwork personal responsibility integrity
innovation trust and communication
Societal Commitment Support society we live in by assisting patients with
limited financial resources
FINANCES Allocate resources within the context of system rather than its
individual entities
CARE aims at providing a holistic approach to healthcare Our logo has been
crafted with this thought in mind Through the explanation of our logo and identity
we endeavor to help partners branch organizations shareholders and esteemed
patients understand CARE and its entity better
Brand Identity and Name are largely dependent on the Logo People identify
an organization with its Logo It is a Logo that states in part the organizations ethics
and values The following list explains the CARE Logo
The bold rectangular surrounding the frame logo exemplifies the well defined
framework within which CARE operates
Each stroke that makes the pedestal identifies the multi-disciplinary teams
working at CARE
The Foundation under the field depicts a level field for all and talks about
CARErsquos transparent dealings
On top of the towering pedestal the figure lending a helping hand signifies a
professional standing on excellence while a figure hersquos helping up represents a
patient down with disease
The color purple represents nobility and spirituality And hence it brings about
certain spiritual calmness to those who come in contact with it
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
62
History
A movement called lsquoCARErsquo took birth in the year 1997 when Padmashri Dr B
Soma Raju led a team of medical professionals to set up the first CARE Hospital It
opened a new chapter in the history of health care The driving force of Compassion
Concern Care coupled with single minded objective - the recovery of the patient is
been the fountainhead of inspiration Today within a span of 10 years CARE has
emerged as the leading name in health care and has earned a reputation for
humanitarian and selfless service But most importantly CARE has the undivided
faith of millions
The origins of CARE can be traced to 1983 when a team of cardiologists led
by Padmashri Dr B Soma Raju set up a synergy for professional excellence in the
cardiology department of the Nizamrsquos Institute of Medical Sciences (NIMS) in
Hyderabad The idea was to propel the cardiology department into one of the top
centers in the country The synergy gave momentum to the purpose and accelerated
the birth of CARE 13 years later The team collaborated with scientists to make
healthcare affordable through the development of indigenous medical technologies It
was the development of Indiarsquos first coronary stent (Kalam-Raju stent) that inspired
the creation of CARE Hospital in 1997 to nurture a model that makes quality medical
care affordable and accessible
At the outset CARE earned accolades and appreciation from one and all for
its expertise in heart care It continues to set new benchmarks not only in heart care
but also expanded its horizons by becoming a leading Multi-specialty Health Care
Provider Through the years CARE has emerged as
The Single Largest Team of Cardiologists and Cardiac Surgeons in the country
A Multi-specialty hospital with round the clock availability of Cardiologists
Cardiac Surgeons Neurologists Critical Care Specialists Anaesthiologist etc
A hot-bed for many National and International Clinical Researches with close to
15 ongoing International clinical trials
An Institution with strong ethos and unflinching devotion to Ethical medical
practice Institute par excellence with continuous updating of medical knowledge
and putting it into practice
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
63
A model hospital for High Doctor-Patient and Nurse-Patient Ratio
An enviable solution and a role model to the ever demanding patient satisfaction
through its physician-cooperative model
Milestones
Since its inception CARE has crossed many milestones It has become one of
the very few hospital chains to have crossed these many milestones in such a short
period CARE has become a yardstick for many hospital chains when it comes to the
landmarks crossed This section will detail the milestones crossed by CARE
1997 Set up a 100-bedded heart institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1998 Set up a 100-bedded Heart Institute at Nampally with a core team of 20
cardiologists one operation theatre and a catheterization laboratory
1999 Upgraded Nampally hospital and expanded to 135 beds with advanced medical
equipment
Set up a 32-bedded cardiac care centre at Secunderabad
2000 Set up a 75-bedded cardiac care centre at Vishakapatnam
CARE Foundation received Defence Technology Spin-off Award from the Prime
Minister in August
2001 Expanded the nampally facility to 200 beds and upgraded the operation theatres
to world class facilities
Set up lsquothe Institute of Neurosciencesrsquo in Hyderabad in October
2002 Padmashri awarded to Dr B Soma Raju the founder of CARE in January
Indiarsquos first V-SAT based Public-Private Telemedicine system launched by the
chief Minister of Andhra Pradesh in October
2004 Set up 330 bedded multi-specialty Institute of Medical Sciences at Banjara
Hills in Hyderabad
Established a Community Model Hospital at Amalapuram in January
Established a Primary Helathcare Model Hospital at Lakkavaram in March
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
64
2006 Set up a 150-bedded multi-specialty hospital at Vijayawada
2007 Commissioned a 105-bedded multi-speciality hospital at Nagpur Maharashtra
Re-commissioned 150 bedded Multi specialty Hospital at Visakhapatnam - AP
Setup a 100-bedded multi-specialty hospital at Musheerabad Hyderabad in
association with Gurunanak Trust named Gurunanak CARE Hospital
2008100 bedded CARE hospital established at Surat
75 bedded second unit established at Vizag
50 bedded hospital added to CARE Nampally
200950 bedded Galaxy CARE setup at Pune
70 bedded Capacity added at Ramakrishna CARE
2010CARE Clinic established at TarnakaHyderabad
CTOT Added at CARE Musheerabad
Additional blocks added in CARENampally
2011 GMR Varalakshmi CARE Hospital setup at Rajam
AWARDS amp HONORS
An organizationrsquos credibility is shown by the Awards and Honors it has
received from various sources The following lists out the Awards and Honors CARE
has received
Ranked one amongst the Top Healthcare Providers of India by CRIS-INFAC
Report 2006
Bharat Ratna Dr APJ Abdul Kalam inducted into board in 2001 (later resigned
in 2002)
Padmashri awarded to Dr Somaraju Chairman of CARE in 2001
Defence Technology Spin Off Award to CARE Foundation from the Prime
Minister in 1999
Accreditations
CARE laboratories at CARE (Banjara) enjoy the accreditation from the National
Accreditation Board for Testing and Calibration Laboratories and are awaiting
inspection for ISO certification
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna
65
CARE Foundationrsquos courses are accredited by National Accreditation Boards like
the Indira Gandhi National Open University (IGNOU) Netaji Subhas Open
University (NSOU) and the National Board of Examination
A physician Assistants (PA) program that commenced in 2003 received an
accreditation from the NSOU
Management
Every organization or Grouprsquos growth and prosperity is largely dependent on
the leadership of the organization It is an indisputable fact that CARE Group of
Hospitals has grown in reputation and profits primarily because of the governance and
leadership CARErsquos governance and leadership team has been undoubtedly
responsible for the growth of CARE as a Hospital Group The following are the team
of people responsible for CARE governance and leadership
BOARD OF DIRECTORS
Dr B Soma Raju Chairman and Managing Director
Dr N Krishna Reddy Chief Executive Officer
Mr D Suresh
Dr A Rajgopala Raju Whole-time Director
Mr C Rama Krishna