Profile of COCA COLA:Coca-Cola was invented in 1886 by John Pemberton, an Atlanta, Georgia, and pharmacist. Pemberton was actually trying to concoct a headache remedy, but once he mixed his special syrup with carbonated water, and a few customers tasted the result, he realized that he had the makings of a popular soda fountain beverage. The name Coca-Cola was coined by Pemberton's bookkeeper, Frank Robinson, who also wrote out the new name in the expressive script that has become Coca Cola's signature logo.The name Coke appeared in popular usage as a short form of Coca-Cola just before World War I but was often applied as a generic term to any cola drink (and used by Coca-Cola's competitors, including the now long-defunct koke Company) until 1940, when the U.S. Supreme Court ruled that the name Coke rightfully belongs to the Coca-Cola Company. Now Coca-Colahave 44% market share around the globe.

Ingredients of coke Carbonated water Sugar (sucroseorhigh-fructose corn syrupdepending on country of origin) Caffeine Phosphoric acid Caramel colour (E150d) Natural flavouringsA can of Coke (12 fl ounces/355ml) has 39grams of carbohydrates (all from sugar, approximately 10 teaspoons), 50mg of sodium, 0grams fat, 0grams potassium, and 140 calories.

Brand Portfolio

This is a list of variants of Coca-Cola introduced around the world. In addition to the caffeine-free version of the original, additional fruit flavors have been included over the years. Not included here are versions ofDiet CokeandCoca-Cola Zero; variant versions of those no-calorie colas can be found at their respective articles.

NAMELAUNCHEDDISCOUNTEDNOTESIMAGES

Coca-Cola1886The original version of Coca-Cola.

Caffeine-Free Coca-Cola1983The caffeine free version of Coca-Cola.

Coca-Cola Cherry1985Was available in Canada starting in 1996. Called "Cherry Coca-Cola (Cherry Coke)" in North America until 2006.

New Coke/"Coca-Cola II"19852002Was still available inYapandAmerican Samoa[

Coca-Cola with Lemon20012005Available in:Australia,American Samoa, Austria, Belgium, Brazil, China, Denmark, Federation, Finland, France, Germany, Hong Kong, Iceland, Korea, Luxembourg, Macau, Malaysia, Mongolia, Netherlands, New Caledonia, New Zealand,Reunion, Singapore, Spain, Switzerland, Taiwan, Tunisia, United Kingdom, United States, andWest Bank-Gaza

Coca-Cola Vanilla2002; 20072005;Available in: Austria, Australia, China, Finland, Germany, Hong Kong, New Zealand, Malaysia, Sweden, United Kingdom and United States. It was reintroduced in June 2007 by popular demand.

Coca-Cola with Lime2005Available in Belgium, Netherlands, Singapore, Canada, the United Kingdom, and the United States.

Coca-Cola RaspberryJune 2005End of 2005Was only available in New Zealand. Currently available in the United States in Cocafountain since 2009.

Coca-Cola Black Cherry Vanilla2006Middle of 2007Was replaced by Vanilla Coke in June 2007

Coca-Cola Blck2006Beginning of 2008Only available in the United States, France, Canada, Czech Republic, Bosnia and Herzegovina, Bulgaria and Lithuania

Coca-Cola Citra2006Only available in Bosnia and Herzegovina, New Zealand and Japan.

Coca-Cola Orange2007Was available in the United Kingdom and Gibraltar for a limited time. In Germany, Austria and Switzerland it's sold under the labelMezzo Mix. Currently available inCoca-Cola Freestylefountain outlets in the United States since 2009.

Our VisionTo achieve sustainable growth, we have established a vision with clear goals. Profit: Maximizing return to shareowners while being mindful of our overall responsibilities. People: Being a great place to work where people are inspired to be the best they can be. Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples; desires and needs. Partners: Nurturing a winning network of partners and building mutual loyalty. Planet: Being a responsible global citizen that makes a difference. Productivity:Be a highly effective, lean and fast-moving organization.

Analysis of Vision Statements:1. Foresight:According to the vision statement of the company coca cola want to maximize the profit of shareholders and partners. They want to diversify their portfolio and create differentiation globally. Company aims to attract, develop and retain the necessary talent for our business to succeed today and in the future by: helping employees to develop professionally and personally protecting and promoting their health, safety and well-being embracing diversity in our workforce engaging with employees openly and honestly respecting human rights recognizing and rewarding performance.Evidence:Coca cola built a strong momentum to meet or exceed their long term growth strategies .They increase sparkling volume 4 percent and still volume 8 percent and growth of coca cola volume. Coca cola are constantly expanding the range of brands and flavours offered to our customers and consumers across growing non-alcoholic beverage categories, in response to new preferences and tastes. In broadening their product portfolio of brands, they are offering our consumers more choices than ever. Coca-Cola currently offers more than 500 brands in over 200 countries or territories and serves over 1.7 billion servings each day.Ranging from small family-owned businesses to large international publicly traded companies, our bottlers produce, package, distribute and merchandise our products worldwide. Made up of grocery stores, restaurants and mass merchandise among others our customers sell our products to consumers in local communities around the globe.

2. Breadth:Coca cola diversify portfolio in beverages brands by considering the need of their customers to expand its business.Evidence:With a portfolio of more than 3,500 beverages, from diet and regular sparkling beverages to still beverages such as 100 percent fruit juices and fruit drinks, waters, sports and energy drinks, teas and coffees, and milk-and soy-based beverages, our variety spans the globe.

3. Uniqueness:There diversification of portfolio and expansion of their business globally make them unique. Coca cola has expanded his business further all around the world by introduction of new beverages.Evidence:A sparkling beverage found in North and South America, and Samurai, energy drink available in Asia; to Vita, an African juice drink, and Bon Aqua, water found on four continents, our product variety spans the globe.4. Consensus There comes some consensus in the organization related to the training of lower class. There is a Lack of interaction between lower level employees and management. Power advertising policy regarding other products High production cost. In solution to these problems company arrange training programs for lower staff. Upper management should have interaction with lower management. Equal advertisement of products Centralization of their production and distribution units

5. Action abilityIn order to achieve goal, company created value for our constraint we serve including our consumers, our customers, our bottlers, and our communities. There are nearly 6 million people in the world who are potential consumers of coca cola Companys product. Ultimately, company success in achieving their vision depends on their ability to satisfy more of their beverage consumption demands and their ability to add value for customers. They achieve this by placing the right products in the right markets at the right time.

Our MissionOur Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions. To refresh the world... To inspire moments of optimism and happiness... To create value and make a difference....Analysis of Mission StatementA Mission statement is a companys articulation to its customers, employees, and the entire world of the purpose of its existence. Obviously, business exists to make money, maximize profit and shareholders wealth, but the mission statement is more about the front line than the bottom line. In order for a business to be successful, it has to have a clear and broad mission that resonate with the public and tells them why it would be beneficial to do business with your company. The mission statement should represent the companys vision of how it would like to be seen by its clients.In order to know more about companys policies and strategies analysis of mission statement is a crucial step. To evaluate the companys mission statement Richard Lynch has proposed four basic steps that are stated as:1) Be specific enough to have an impact upon the behaviour of individuals throughout the business.2) Reflect the distinctive advantages of the organization and be based upon an objective recognition of its strength and weaknesses.3) Be realistic and attainable.4) Be flexible enough to take account of shifts in the environment.To explain the above points in detail we have to analyze the mission statement of Coke Company. Impact on Individual BehaviorFirst thing that a mission statement must have is the clearance and understand ability to all parties that are directly or indirectly linked with the company. An ideal mission statement should be inspiring to employees. Each and every employee must be able to see its own role that he has to play to bring the success to the company. Coca Cola has mentioned in the mission statement that they want to create value for its stake holders. It present that what value company creates for stakeholders and what they expect from the stakeholders to give in return. Culture of the company is based on the theme that we value our customers, their ideas. We act like one company, one team, and one passion. Moreover managers can use the mission statement to motivate their employees. Stake holders of Coca Cola Company include the following; EmployeesCoca Cola has claimed to adopt the business code of conduct and ethical applicable to satisfy the employees including the board of directors and executive officers by offering them incentives like executive compensation and benefits to its employees. Reported in the annual report of 2010, pg 163 CustomersCustomer satisfaction is the utmost priority of the company. They want to create happiness for the customers. Product offerings are customized according to the demand of the customers. Innovations are bought in the products to completely satisfy our customers. Obesity, Cancer issues, hygienic issues, poor quality issues are kept in consideration while manufacturing the products. Reported in the annual report 2010 pg, 6, 13 ShareholdersThere was an increase in the number of share holders from year 2009(21,962,009) to 2010(49,844,022). Annual report of 2009, 2010 pg, 26, 32 respectively GovernmentCoca Cola Company abides by all the rules and regulations implemented by government. The production sales and distribution is done under the federal trade commission act, federal food, drug and cosmetics act. California act 65, and other rules and regulations are considered while distributing our products internationally. 2010 report, pg 12 MediaNot really mentioned in the annual report. CommunityWater is the main ingredient in the manufacturing of coca cola products. It is limited in major parts of the world. Coke has always faced serious issues regarding water usage. Like the legal issue they faced in India. Report 2010, pg 13 SuppliersSuppliers are given exclusive rights to maintain good relationships with them. In the United States suppliers are provided with the concentrates and syrups for the manufacturing of end products. Outside the states bottlers are provided with rights to sale products that are trademark of company for the purpose of advertisement. Bottlers advertisement is done to build healthy relationship with them. Otherwise they might switch to competitors or become more concerned about the products rather the company.Report 2010 pg, 7, 2009 14 Distinctive AdvantageIt is mentioned in the mission statement of coke that they want to make difference. Formula of coke was invention in 1886 by American pharmacist Pemborton. Since then it is the key factor of success to the company. Evidence 1Along with that diversification of brands is the reason for the competitive advantage of the company. Sparkling beverages and still beverages are distinctive advantages of company. Brand diversification, unique formula, these are distinctive advantages of company.2010 annual report, pg 11, 7 Realistic and Attainable The mission stated in the mission statement must be realistic and attainable. The mission of coke is summarized asFun+ optimism+ happiness+ difference+ value= coke The mission stated above is though hard to achieve but are not impossible to accomplish.Evidence 1Whatever they do is for customer. They are trying to minimize the risk of losing its share and trust of costumers. Annual report 2010, pg 13 Evidence 2The market segmentation they have achieved to satisfy the customers worldwide. They are operating in different segments.Report 2010 pg 2Evidence 3Products and brand diversification to meet the need f whole target market. Like the launch of diet coke for diabetic patients. Report 2010 pg, 2 Shifts in EnvironmentFrom the year 1886 to 2012 coke has faced many ethical issues and has faced many shifts in the environment. Coca Cola has compensated those constraints with strong marketing and advertisement, adopting latest technology. But the mission statement of company has not touched even a bit to such changes and adoption of technology. Here the companys mission statement does not meet the 4th requirement of Richard Lynch criteria of analysis of mission statement.Evidence 1Coca Cola adopted the decomposable plant bottle technology; D count technology, water stewardship etc are not mentioned in the mission statement of company.Annual report 2010 pg, 5