Welcome

2 CEO’s Introduction Statement

3 Our Journey

6 Technologies We Use

7 Management Team

18 About Armenia

11 Our Platforms

8 Values, Mission and Vision

23 Our Philosophy

22 Win-Win Partnership

16 Case Studies

9 Services and Products

Page of contents

My name is Tigran. I am one of the co-founders of Mer Soft. We started our journey in 2008. In the course

From the small team of enthusiasts, we became a creative and cutting edge technology driven company and we have kept our passion, team’s motivation and love to reach our goals. There are many IT companies who write codes, however, those who do that with passion and love are quite few.

I believe in the integrity of a programmer - when the customer has a fully functional product for many years.

Sincerely,

Tigran ManukyanCEO

2 CEO’s Introduction Statement

Though there were too many creative ideas, three developers decided to pursue their own origi-nal ideas. In 2008 Mer Soft started its journey. The company started to rapidly develop and gradu-ally business automation platforms were launched onto the market.

Our Journey

HUMAN CAPITAL MANAGEMENT*

WAREHOUSE AND TRADE MANAGEMENT *

CUSTOMER RELATIONSHIP MANAGEMENT*

Club Management

LEK (PHARMACEUTICAL ORDER MANAGEMENT)DENTAL PRACTICE MANAGEMENT*Hotel & Resort Management

Production and Warehouse Management MEDICAL PRACTICE MANAGEMENT*

Restaurant Management

Real Estate ManagementDistribution Management

2008 2009 2010 2011 2012 2013 2014 2015 2016

* In 2013 marked products were

merged into one ERP system.

3 Our Journey

In 2013 all these systems were successfully integrated into Enterprise Resources planning (ERP) system and the number of customers increased up to 500. Eventually, we started to provide software development services both in Armenia and abroad.

Currently, we create not only software solutions based on our platforms, but we also build web / mobile apps, websites and custom desktop applications.

2016

2008 2014 2015

Medicine DentistryProduction Logistics Trade

Real EtateProperty

Consulting

Banks and Financial Organisations

Public CateringHotel & Resort Tourism Education

2012Karabagh

2012Australia

2016Iran

2011USA 2012

Israel

2012France

2016Tajikistan

2010Georgia

2016Kazakhstan2016

Moldova

2016RussiaMoscow

2016RussiaNovosibirsk

2008Armenia

Our Journey 4

Mer Soft recently operates as a business-partner. This approach makes us not only to create tailor-made software for the particular company but take part in the process of modernization.

Today our team of 30 individuals, including developers, testers, project managers, business

partners-professionals to help us develop the best solutions.

2008 2014 2015

2016

2008 2009 2010 2011 2012 2013 2014 2015

0%1%

6%6%

17% 16% 20%

33%

2016

2008 2009 2010 2011 2012 2013 2014 2015 2016

10

20

30

40

50

60

Employees Partners

Our Journey5

Technologies We UseTobjectives, we choose methodologies best suited for each project – from waterfall modelto agile.

size, deadlines and customer engagement in the development process – all these processes make all the necessary adjustments.

To build a software we use the below mentioned technologies. However, we know that the key to success is constant acquisition of new knowledge and skills.

Programming Languages Microsoft Technologies Web technologies (JS technologies) Databases

C# ASP.NET MVC, Web API Node JS

Java ASP.NET Core jQuery MySQL

PHP Silverlight Angular 2 SQLite

Python WPF / WCF / XAML / MVVM/ UWP Knockout JS MongoDB

Hadoop

R HTML 5/ CSS 3

Mobile / Tablet CMS Xamarin.Forms WordPress

Xamarin.Android Bigcommerce

Xamarin.iOS Nivel Media

Unity Drupal

Reports/Charts

Crystal Reports

Fast Reports.net

Oxi Plot

Telerik

Microsoft reporting

Also

UX/UI

Web design

Amazon Web Services

Microsoft Azure

Joomla

Magento

6Technologies We Use

Management TeamCompany has three founding directors. Each one is responsible for one of the key areas.

Tigran ManukaynCEO

Tigran is in charge of company management. He is known as a decision maker and he leads the company to the best future, even in critical situations. Tigran holds a Master’s

articles. Tigran has 10+ years of experience as a senior developer which allows him to be a great and inspiring leader. He likes to spend his spare time with his wife and children. Tigran believes that family is the key to success.

Garegin SargsyanHead of Marketing

Garegin Sargsyan is the father of Mer Soft. He is committed to improve company's market position and cooperation with customers. He holds a PhD degree in Engineering and he is the author of many articles. Garegin is a renowned CRM consultant and trainer in Armenia. He is full of new ideas and always injects energy into the team and likes creative solutions. He enjoys reading, communicating with people and spending time creatively in good company.

Gor RustamyanCTO

Gor Rustamyan is in charge of developing cutting-edge solutions. He joined the company in 2008 and holds a Master’s degree in Mathematics. Currently he is a postgraduate student at Yerevan State University Mathe-matics Department. Gor constantly generates ideas and

He likes challenging tasks in development that demand mathematical apparatus. Gor enjoys chemistry, joinery and likes to sing with guitar accompaniment.

Management Team7

To sum up, core values and work principles best characterize Mer Soft.

Company mission is to transform software development best practices into useful business tools.

We always act on our clients’ best interests. It means that the main goal of our work is not only to build a software or launch a website, but to help clients solve their problems.

TEAMWORK

We think that we have to continue progress and seek out new skills and opportunities. We like to surprise our customers with our smart solutions.

PROACTIVENESS

CUSTOMER-ORIENTED

Integrity of a programmer – whenthe customer has a fully functional product even after one year of productoperation. We feel responsible for the product we provide to the customer.

INTEGRITY AND TRANSPARENCY

Values, Mission and Vision

We believe that only teamwork can help achieve success. Being in a team means that each team member puts every bit of himself into the work where

acceptable.

8Values, Mission and Vision

Wproducts based on our own platforms, build software solutions from scratch. We are open for cooperation with big companies and individuals and the projects can greatly vary in sizeand complexity.

Business Software from Scratch

We cooperate with clients who need custom software development. Oftentimes customers who require such solutions are people or companies who need unique custom software tailored to

month till one year. We can join the project from the very beginning and help you develop ideas or become engaged in development activity.

We provide full cycle of software development:

Services and Products

2Analysis

1Planning

3Design

4Implementation

5Testing &

integration

6Maintenance

9 Services and Products

Web Development

We make apps and websites. We build them from scratch and on current platforms. If you need to

enable you to receive a fully functional product within the shortest possible period of time.If you need an original product, we will create a unique product from scratch tailor-made to suit your requirements.

TermsIt will take a week to launch a website, apply settings and create content for the landing page. Shop similar to “Accept orders” – for 2 weeks (excluding concept development periods, design or

ImplementationIf necessary, we can train your employees on how to use the app – to add products, change texts, accept orders, publish news and other support need be.

Design and CopyrightWe can help you with exclusive design or site content. Our team of designers and copywriters will be at your disposal.

SEO and Advertising When you launch a website or app, customers will not visit your site on their own. You will need advertising and promotion in the search engines. We can consult reliable partners who specialize in SEO and advertising.

10Services and Products

The platforms that we have developed are business systems with basic functionality which will be later suited to customer needs: access levels are obtained, report templates are created. Our systems can be integrated with various devices or other software systems and new sections can be added, upon request. During implementation we optimize the current platform, train employees, help transfer data and carry out preliminary set-up. If necessary, we can integrate our platforms into one ERP system. In the framework of cooperation, we can support and manage all our systems after

Production and Warehouse Management System

Implementation of Production and Warehouse Management System helps to automate production and warehouse processes. Business processes automation is carried out in accordance with ISO standards.Basic functionality of the platform enables to:

• Control and manage warehouses

• Keep records of inventory holdings assets

• Keep records of monetary assets

• Keep records of production

• Plan purchasing and leftovers in warehouses

• Automate multi-level production

• Keep mutual settlements with buyers and suppliers

• Make inventory with the help of bar code scanners

• Record expiration dates

• Minimize manufacturing defect

• Generate documents by various templates

• Create basic reports by products, partners and

Our Platforms

11 Our Platforms

Human Capital Management System The software enables to automate all functions of human resources department.

• Recruitment & Selection - Automate all stages of your recruitment process, manage your

• Employee & Labor Relations - You will have a full database of all employees, will be able to generate and archive orders and agreements by templates

calculations and enables to create statements and reports provided by law

• Risk Management & Safety - Track employees’ health & safety records, organize employee health insurance, use inventory control tools

tools, attendance control system, integration with other software solutions and much more.

Customer Relationship Management System (CRM)

increase sales and improve quality of customer service.Basic functionality of the platform enables to:

• Plan, control and analyze the results of marketing campaigns • Automatically create and print documents.

• Collect and analyze information about competitors• Implement segmentation about buyers and potential clients• Plan, control and analyze sales implemented by B2B, B2C and partner companies• Track and control sales agents’ activities

• Implement support management or call center section• Automate company documentation • Integration with GoogleMaps, social networks, mail servers, MailChimp and other systems

12Our Platforms

Restaurant Management System

Implementation of Restaurant Management System helps to automate all business processes of restaurants.Basic functionality of the platform enables to:

• Control warehouses, manage business processes• Keep strict records of inventory holdings assets • Keep strict records of monetary assets• Control production and manage ingredients• Keep mutual settlements with buyers and suppliers• Have user-friendly interface for waiters which will enable to receive online orders • Transfer online orders to the kitchen • Keep records by tables and by each client• Create documents by selected templates

Hotel Management System

high quality customer service and quickly respond to changes in market trends. Basic functionality of the platform enables to:

• Plan and control hotel rooms• Register and analyze room booking

• Work with corporate clients

• Keep records of warehouses• Register and analyze bar and restaurant sales • Calculate rooms prices, including breakfast, lunch, dinner• Use wide range of marketing tools

• Keep records of calls

System provides analysis and reports in real time.

13 Our Platforms

Dental Practice Management System

dramatically increases labor productivity and quality of customer service. Also, it helps to asses

Basic functionality of the platform enables to: • Keep records of employees and their work schedules• Maintain patients’ database• Manage appointments• Keep records of treatment methods and provided services

• Automate report generation and conduct business analysis• Use various marketing tools built into the system• Automate report generation and documentation

The system can be integrated with other systems, devices, and telephone servers.

14Our Platforms

Pharmacy Management System

Our system enables to manage pharmacy operations and control all processes. Basic functionality of the platform enables to:

• Automate wholesale-retail products sales • Keep records of receiving orders and create stock-out• Keep strict records of warehouse products, including product loss• Automatically create documents, including insurance companies• Access to the register of products and their features which provides quick search of the required information• Cooperation with lek.am portal• Implement discount and bonus system• Keep records of counterparties and mutual settlements with them• Implement products sales in parallel with inventory

• Keep under close review expiration dates• Automatically control product quality based on statistical analysis• Simultaneously manage multiple customers• Use various marketing tools• Automate documentation

The system can be integrated with cash registers. It can also automatically calculate product prices and print receipts.

15 Our Platforms

Business Processes Management System

The system enables to automate business processes of enterprises which will enable to dramati-cally increase labor productivity of individual employees and departments.

control of set tasks, sales or support, accepting orders and products supply.Basic functionality of the platform enables to:

• Create visual model of business processes• Describe, modify and optimize them

• Cooperate with the user• Manage tasks, including automatically created ones

• Manage customer support features• Manage sales

• Improve interaction between departments and employees of the event• Make objective assessment of employees performances

Case Studies

Project Name: Trial SightProject Type: Software development from scratchCustomer: EMMES Corporation, USAProblems We Solved: In the framework of the project we created a software by using principles of statistical analysis to detect fraud data in clinical trials.

Project Name: Control MailProject Type: Software development from scratchCustomer: Control Mail, AustraliaProblems We Solved: We created a software which enabled to automate the operation of the machine that sorted mails.

Project Name: E-textbook publishing website Project Type: Website developmentWebsite: http://books.dshh.am/bookcase/hsmaCustomer: ArmeniaProblems We Solved: We launched a website where textbooks and educational manuals are available for teachers and pupils. All materials are used in Armenian schools from the 1st to 12th grades.

Project Name: Banking Web PortalProject Type: Web portal development Customer: Prometey Bank, ArmeniaProblems We Solved: We created a portal where each user can easily choose the most convenient type of the loan and send online requests to the bank.

Project Name: HR System ImplementationProject Type: In-house Software Customer: City Supermarket Chain, ArmeniaProblems We Solved: We built a software based on our own platform for City Supermarket Chain which enabled to centralize data of more than 3000 employees in more than 20 supermarkets and human resources department operations were completely automated.

16Case Studies

Project Name: Implementation of CRM SystemProject Type: In-house software developmentCustomer: Barry, Armenia Problems We Solved: The system enabled to automate client management processes. With the

of software usage.

Project Name: Implementation of WMS SystemProject Type: In-house software developmentCustomer: Dproc LLC, ArmeniaProblems We Solved: Implementation of our system allowed the company to manage production from one place. It helps to record warehouse and control sales processes carried out in 40 feeding points.

Project Name: Dental Practice Management SystemProject Type: In-house software developmentCustomer: NGO Dzerk Dzerki, the Nagorno-Karabakh Republic

process of dental clinic. Besides, the system allows donors to monitor their donations.

Project Name: Implementation of ERP SystemProject Type: In-house software developmentCustomer: Nairian CJSC, ArmeniaProblems We Solved: We implemented Enterprise Resource Management Software (ERP) inNairian. In ERP we combined sales, warehouse and trade management systems with customer relationship management system. The software enables to control all processes – from receiving ingredients in the warehouse, including production and sales, also ecommerce platforms like e-bay and Amazon.

17 Case Studies

Y

• Accessible market of workforce presented by educated, professional and competitive human resources

• Information Technologies. The whole infrastructure of Armenia contributes to the rapid growth of IT industry

There are over 2.2 million Internet users in Armenia (Internet covers around 98% of the territory, average speed – 8.5 Mb per second).IT is one of the fastest growing industries in Armenia. 22% rise was reported from 2008-2013 and 25.2% only in 2014.For over 20 000 developers and software engineers work in this industry.

Many leading international companies moved part of their product development to Armenia or opened branches here.

About Armenia

Urbanization Literacy Higher Education Level

High School Enrollment

64% 99% 22% 85%

18About Armenia

A

by the fact that annually many high school graduates apply to both national universities and branches of international universities in Armenia. Currently there are 26 state universities (4 of which are internationally accredited universities) and 33 private higher education institutions.

mathematics, chemistry, microbiology, engineering, medicine, information technologies and Armenology.

2500

1500

19 About Armenia

In the course of years Armenian economy has dramatically increased and has a stablemicro-economic environment. In recent years Armenia ranks high among many key business and investment rates:

20About Armenia

Due to its geographic location, adopted agreements and involvement in various unions, Armenia enables access to multimillion markets of such countries as Iran, China, India and Southeast Asia.Armenia has strategic alliances with:

• Eurasian Economic UnionSince 2014 Armenia is a member of EurAsEC with Russia, Kazakhstan, the Kyrgyz Republic and Belarus. This union enables access to the market with over 200 million consumers and provides

countries, lack of processing mandatory tax documents, absence of trade and technical barriers among EurAsEC member countries, reduction of import duties on 750 commodity items.

• Free trade with CIS countriesArmenia has access to the markets of Ukraine, Moldova, Tajikistan, Turkmenistan and Georgia – with more than 250 million consumers.

• Generalized Scheme of PreferencesCurrently, Armenia is the only country that has GSP-agreement with European Union (EU), which

also GSP-agreement with the USA, Canada, Japan, Norway and Switzerland.

• WTOSince 2003 Armenia is a member of World Trade Organization.

21 About Armenia

Win-Win PartnershipStrategic alliances are one of the ways of cooperation with Mer Soft.If: • Software development and support lie outside the scope of your company activity• You have lack of professionals• You want to invest in IT industry

Then, partnership with us is the best solution.While working with us you do not have to:

• Hire developers and create the necessary infrastructure

new projects

• Look for new investment projects for a long time.

For future cooperation just send us a request and we will contact you within one day.

22Win-Win Partnership

Trust

Cooperation Teamwork

Success

Business

Productivity

Planing

Win-win

“Mer Soft” is translated as “Our Soft”. It is ours as all team members leave parts of their souls while working together for a common goal and lead the company to the success. Each customer receives the product he needs – his product!

23 Our philosophy

Thank you

Website: www.mersoft.amwww.mersoftware.comwww.mersoft.co.ukwww.mersoft.ruwww.mersoft.se