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Lecture notes for Color psychology, GC 100, Palomar College.
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Color Psychology
1
BLACK in Western Culture
Black is the color of authority and power
Black is fashionable
Black can also represent evil (Dracula or the villain)
2
WHITE in Western Culture
Brides wear white
White represents spring
White is a neutral color that goes with everything
White represents sterile or clean (hospital)
3
RED in Western Culture
Red is the most emotionally intense color
Red represents aggression
Clothing in red gets person noticed
Study shows that red cars are highly targeted by thieves
4
BLUE in Western Culture
Most popular color
Blue represents peace (Opposite of red)
Can be depressing and “cold”
Study shows people are more productive in blue rooms.
5
GREEN in Western Culture
Most popular decorating color
Calm and refreshing - found in nature
Middle ages - represented fertility
Hospitals use green in decor - relaxing
6
Yellow in Western Culture
Attention getting - Sunny
Symbolizes optimistic outlook
Symbolizes concentration - (yellow legal pad)
Hospital studies show that it speeds metabolism
7
PURPLE in Western Culture
Royalty
Luxury and wealth
Feminine
Rare in nature - can appear artificial (our of place)
8
BROWN in Western Culture
Solid and reliable
Can symbolize sadness
Mostly a “manly” color
Abundant in nature
9