THE 5 PIECEPROFFITTPUZZLETO SNAG CELEBRITYCLIENTS

P U Z Z L E P I E C E # 1

H O W TO AT T R A C T W E L L - H E E L E D B R I D E S N O M AT T E R W H E R E YO U L I V E

Ever wish you knew what separates celebrity

wedding planners from the rest?

What makes them sought after by movers and

shakers? How they get swanky cl ients , and keep

them coming back?

Are they that dif ferent from you and your

wedding business?

I f you’ve got the talent to throw epic events , but

you’re not attracting celebrit ies . . .or even close to

the cal iber of cl ients you’d l ike, then drop

everything because. . .

You’re missing the puzzle pieces you need.

No matter how many hours you spend designing

gorgeous weddings, i f your inbox isn’t blowing

up with bookings. . .

Or your phone’s r inging, but they’re not the

upscale brides you dream of working with. . .

THIS GUIDE WILL MAKE YOU THE WEDDING PLANNEREVERYONE IS WHISPERING ABOUT, AND DYING TO BOOK.

You need the 1st puzzle piece to spice up your

business . . .and change your l i fe for good.

I didn’t wake up and walk into the l i fe of a celebrity

wedding planner . For close to 10 years I held 2 other jobs

while planning events ; in healthcare and coaching

gymnastics . I struggled to juggle al l 3 jobs knowing my true

cal l ing was planning events . I f I can do it , so can you.

I ’m here to show you how.

- ANGELA XO

This Puzzle Piece is the 1st in my 5 Piece Proffitt

Puzzle to pack your calendar with a star-studded

roster of br ides .

Each piece is a gem on its own, but put together

you’ l l have a roadmap for sparkl ing success .

Whether you want Nashvi l le ’s hottest br ides , or

regular (but more affluent) cl ients , these 5

puzzle pieces wil l posit ion you as the go-to

expert your town’s High Rollers wi l l cal l .

PUZZLE PIECE #1:PERSONALITY“GET IN THEIR HEAD TO GET TO THEIR HEART”

Any celebrity wedding planner worth their salt gets inside

their cl ient ’s head. Once you know their key personal ity

characterist ics , you’ l l have everything you need to wow

their socks of f .

Knowing your cl ient ’s personal ity characterist ics wi l l give

you a clear advantage to bui ld a stel lar reputation as a

luxury wedding planner . I t gives you an inside-track to

communicate with them in the way they hear and respond.

Communicating in their part icular sty le sets expectations

that keeps everyone happy, and makes them feel special

and cared-for .

So many wedding planners treat every bride the

same, and it blocks them from growing their

bottom l ine. To attract high-end cl ients , you

need to dig deeper-- you need to know them

inside-and-out . Having a grasp on personal ity

types dist inguishes you as a world-class expert

who knows exactly what their br ides want .

HOW TO GATHER WHITE-HOTINTEL THAT MAKES YOU LOOKLIKE WONDER WOMAN

From the beginning, col lect information on your bride and

analyze it . Before your 1st meeting, have them complete a

deep dive intake form with crucial questions . I t needs to

have enough information to i l luminate their personal ity. In

my business , my brides must include their social media

handles and Pinterest IDs . I comb through their accounts

for clues to their preferences and character traits . I want to

see their hopes and dreams. Do they post inspirat ional

quotes? Are they huge comic book fans? Is their Instagram

page fil led with pictures of family and their schnauzers?

Who are they?

Pictures tel l a thousand words, and Pinterest

screams even louder . What does their board

reveal about them? Is i t color-coded and

organized by flower type? Is i t random and

scattered? These clues uncover key

characterist ics about how their mind works

before you meet them face-to-face.

I t reveals their sty le of communication, the way they relate

to the world, and what to expect from working with them.

It wi l l make your job easier , and set you apart f rom other

planners who run their meetings the same way, no matter

the cl ient ’s personal ity type. Once you’ve gathered and

studied your cl ient ’s intake form and social media accounts ,

you’re ready to meet with your cl ient .

Then the real magic begins . . .

THE GEM CODE THAT REVEALS THEIRPERSONALITY

Everyone fal ls into 1 of 4 gem categories . These categories

reveal the inner-workings of each personal ity and how best

to communicate with them. Once you know how to relate to

each gem, you’ l l have the secret code to unvei l ing their

l ikes , dis l ikes , motivat ions , aspirat ions , and communication

style . You’ l l have a gameplan for success . I f you personal ize

your services based on your findings, your cl ients wil l l isten

to you, and find you more trustworthy.

Adapting the way you relate to the brides you work with

also helps you become more productive and profitable.

Each gem gives you deep insight to :

Sel l with authority

Easi ly manage cl ients

Design flawless events

THE 4 PERSONALITY GEMSTONESROUND - MARQUISE - EMERALD - RADIANT

ROUND: Responsible , Super-Organized, Punctual , and

Prepared

The Round Bride wil l arr ive with a checkl ist of

what she thinks she wants . She has a difficult t ime

giv ing up control , and expects you to be as

organized as she is . Always be on-t ime for your

meetings and give her checkl ists to complete. This

wi l l posit ion you as the expert , and make her feel

relaxed and involved.

Round Brides are rat ional and wil l not blow their

budget for extravagance in the design. They are

practical , organized, and responsible .

SOCIAL MEDIA CLUES:

Uber-organized Pinterest Board with dedicated

folders div ided by type, mood, color , design, etc .

MARQUISE: Sensit ive , Family-focused, Caring, Optimist ic

The Marquise Bride wil l probably bring family and/or fr iends

to her appointments with you. She values the opinions of her

loved ones. I t ’s important to always be posit ive , and make her

feel connected to each part of the event . She is a romantic ,

and sometimes has a flair for the dramatic . She can be

indecis ive-- help her make decis ions that she feels good

with, and she’ l l s ing your praises for years to come.

Marquise Brides want to feel unique and authentic in their

event . Give them opportunit ies to interact with the design

process , and of fer patience

SOCIAL MEDIA CLUES:

Inspirat ional quotes , dreamy, romantic photos , pictures of

pets , lots of family photos

EMERALD:Researcher , Analyt ical , Logical , Intel l igent

The Emerald Bride wants figures . She can spend

hours researching the t iniest detai ls . She loves

knowing the numbers and wil l expect you know

them too. You’ l l be her hero i f you give her , “ just

the facts . ” Be prepared to answer questions . This

br ide wil l br ing tons to the table.

Emerald Brides love learning from experts , and

wil l want an explanation for every suggestion you

have. Show them the big picture, and get them

involved with projects they can dig their teeth into.

SOCIAL MEDIA CLUES:

Pictures of space, comics , games, gadgets , baking

RADIANT: Creative , Negotiator , Spontaneous, Flexible

The Radiant Bride is the rule-breaker of the group. She is

outgoing, but confident enough to stand alone. She

sometimes struggle with focus, so gett ing her attention with

a l ight and humorous tone wil l win you big brownie points .

You’ l l best communicate with Radiant Brides i f you leave

some flexibi l i ty to let their ideas cr ystal l ize . However , be

direct . I f i t ’s t ime to make a decis ion, let them know the

deadline or else they may wait unti l the last moment.

SOCIAL MEDIA CLUES:

No pattern to Pinterest Board. Broad range of interests with

tons of stuf f . Entrepreneurial-minded.

Taking the t ime to understand the inner-world of

your cl ients is one of the best-kept secrets among

celebrity wedding planners . The stars in your

neighbourhood expect nothing less . Plus , you’ l l

make al l of your brides feel as important as a

celebrity , and that ’s the kind of service that

attracts the best cl ients .

Get curious! Become a detective , hot on the trai l

for clues to your cl ient ’s personal ity traits and

quirks . Every event wil l be an adventure that

highl ights your authority and talents . You’ l l be

known as the event planner that “gets i t . ”

ATTRACT THE BLING WITH PERSONALIZED SERVICES

I f you analyze your brides and learn how best to

communicate with them, you’ l l bui ld a reputation that

elevates you from the rest . By gett ing inside their heads,

you’ l l have a map to their hearts ; and what makes them truly

happy. Always l isten closely to your cl ients . Educate them

whenever possible , but don’t let them walk al l over you.

You’re the expert , and you need to communicate your value

to them. Before you know it , you’ l l be flooded with glowing

test imonials f rom cl ients who feel you took the t ime to real ly

know them.

Going deeper , and learning

the personal ity types : round,

marquise, emerald and radiant

wil l shortcut your wedding

business success . You’ l l not only

have a special toolkit to sel l more

services , manage cl ients and

design better events , but you’ l l

grow key relat ionships with

vendors and family members too.

They fal l into the gemstone

categories as well , and i f you

communicate with them in a way

they understand you’ l l have a

thriv ing future in event planning.

Your business becomes

personal ized, more productive

and profitable.

PERSONALITY TYPING: IT’S THE 1ST PUZZLEPIECE OF MY SUCCESS.

ABOUT ANGELA

Angela Proffitt is Nashvi l le ’s leading events and

design strategist . She’s been planning and

designing events for “Music City U.S .A’s ” hottest

residents for over 15 years .

She’s been featured in US Weekly , People

Magazine, TLC, Success Magazine, Female

Entrepreneurs , and more for her stunning

designs and entrepreneurship expert ise .

She’s a sought after productiv ity

therapist , motivat ional speaker ,

and influencer , who has

taught her success tactics

al l over the world and also

of fers coaching and

consult ing.

When taking a (rare)

break from trai lblazing,

Angela loves spending

time with her mom, her

sibl ings and niece and

nephew.

WWW.ANGELAPROFFITT.COM