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National Centre for Ageing Science and Innovation
Professor Louise RobinsonDirector, Newcastle University Institute for Ageing
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• We are living longer Average life expectance: increasing by 5 hours every day
• But not always living well Increases in healthy life years are not keeping pace with life expectancy (two years for every decade).
• Older people: the 21st century consumers≥ 50% of current consumer spend from the over 50s but not enough companies developing new products and services targeted at older people.
Ageing: challenge and opportunity
Newcastle: the ageing story…
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Newcastle University Institute for Ageing
• Track record: established 1984• Research: internationally‐recognised basic and applied science
• Public/patient engagement e.g. VOICENorth
• Environment: Campus for Ageing and Vitality
• Supporters & partners: • Research: MRC, BBSRC, Wellcome, Cancer Research UK, Diabetes UK, Arthritis UK,
• Industry: GSK, Unilever, P&G, AstraZeneca, Novartis, Eli Lilly
• Community: City Council; Age UK
http://www.ncl.ac.uk/ageing/
• Understanding the causes of ageing– Understanding how we age, what changes occur at a
cellular level and how these can be reversed
• Understanding and treating age –related diseases – e.g. Cancer, Dementia, Parkinson’s, Arthritis, Diabetes, Cirrhosis
• Lifestyle factors affecting healthy ageing – How diet, exercise and social activities help people live healthier longer lives
• Age-friendly societies – Influencing Government and business on the impact and opportunities of an
ageing population
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What we do at the Institute for Ageing
Our entire Faculty of Medical Sciences is focussed on ageing. The NUIA, based at the Campus for Ageing and Vitality, leads and co-ordinates work across the University on:
Interdisciplinary, cross‐sector working
MyPLACE: Mobility and Place for the Age‐City Environment (EPSRC) • Digital toolkit to enable the public to engage with local councils in the research,
planning and design of the urban environment.
Portrait project (ageing and technology innovation) Computer‐based system to enable carers to have more meaningful interactions with people with dementia.
– Winner: Telling Tales of Engagement competition (2011).
• Pragmatic e‐interventions to enable healthy lifestyle behaviours in later life (MRC)
Digital Civics (EPSRC)• Digital platforms for participatory citizenship
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I said I wanted science to be at the heart of delivering a Northern Powerhouse as part of this government’s long-term economic plan. That’s why I’ve earmarked £20 million to support Newcastle’s brilliant cutting-edge research, right here in the North East.
George OsborneChancellor of the Exchequer
11 December 2014
The Opportunity
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The Plan
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A 21st century solutionfor a 21st century challenge
National Centrefor Ageing Science and Innovation
National Centre for Ageing Science and Innovation (NASI)
A 21st century solution for a 21st century challenge
• A vision with results at its heart• A vision illustrating that the University can
drive national innovation • A vision to make us all proud
What NASI wants to do
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Aims: • To form a critical mass of innovation expertise in the ageing arena
• To develop, evaluate and bring to market products and services which optimise health and wellbeing as we age
Specific objectives: • Increase HLYs by 20% over the next
10 years for ≥65s • Secure the Silver Economy: stimulate
the ≥50s consumer market • Northern Economy: jobs, partnerships,
products • Re-engineer Newcastle as an age-
friendly city
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The NASI model
Age-friendly environments &
care systems Personalised interventions
Restorative technology
Life augmentation
solutions
NASI Centre
• Phase 1: NASI HUB: programmes and product prototypes in a community with significant needs located close to the innovators
• Phase 2: Living Lab: city as a living demonstrator project
• NASI HUB Design:– User Centre: display arena; co‐design/research space (prototype
development)– Incubation and technology Labs: (early phase testing)– Enterprise forum: business location/engagement (marketing)– State of the art education and conference facilities
Theory practice
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NASI in action
• Engineers• Technologists• Business• Consumers
• City Council• NHS• Social Services• Business• Consumers
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Innovative products
Innovative services
