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Twitter & LinkedIn 101THE WHO, WHAT, WHEN, WHY & HOW OF USING SOCIAL MEDIA
FOR PROFESSIONAL USE
A New Type of Networking
Source: http://ynpn.org/
Tweet, TweetWHY do I need to be on Twitter?
HOW do I navigate Twitter?
WHO should I follow?
WHEN should I tweet?
WHAT should I tweet?
WHY DO I NEED TO BE ON TWITTER?
6,000 tweets per second
350,000 tweets per minute
500,000,000 tweets per day
200,000,000,000 tweets per year
Source: http://www.internetlivestats.com/twitter-statistics/#trend
25,000,000+TWEETS DURING THE SUPERBOWL
TWITTER IS POWERFUL
Source: ow.ly
HOW DO I NAVIGATE TWITTER?
HEADER PHOTO
Avatar/Profile PictureYour personal image, usually a headshot or (for a business) a logo. It's also the picture that appears next to each of your Tweets.
Dimensions: 400px ×400px minimum, 2MB maximum
Header PhotoYour personal image that appears at the top of your profile.
Dimensions: 1500px wide x 500px high, 5MB maximum.
Source: https://support.twitter.com/articles/166337-the-twitter-glossary
NAMEHANDLE
BIO
LOCATIONLINK
DATE JOINED
EDIT PROFILE
@HandleThe username you have selected and the accompanying URL, like so: http://twitter.com/username. When a username is preceded by the @ sign, it becomes a link to a Twitter profile.
MentionYou can other users in your Tweet by including the @ sign followed directly by their username. This also refers to Tweets in which your handle was included.
Source: https://support.twitter.com/articles/166337-the-twitter-glossary
BioA short (up to 160 characters) personal description that appears in your profile that serves to characterize your persona on Twitter.
Source: https://support.twitter.com/articles/166337-the-twitter-glossary
TWEETSTO DATE
# YOUFOLLOW
# WHOFOLLOWS YOU TWEETS YOU’VE
FAVORITEDLISTS YOU
MADE
FollowersAnother Twitter user who has followed you to receive your Tweets in their Home stream. Typically public: others can see a list of everyone you follow and who follows you.
ListsFrom your own account, you can create a group list of other Twitter users by
topic or interest. Twitter lists also contain a timeline of Tweets from the specific users that were added to the list.
Source: https://support.twitter.com/articles/166337-the-twitter-glossary
RECENT TWEETS
TWEETS ONLYTWEETS & REPLIES
PHOTOS & VIDEOS ONLY
TO HOMESTREAM
NOTIFICATIONS DIRECTMESSAGES (DM)
# SEARCH
REGULAR SEARCH YOUR PROFILE
Home StreamWhere you see all the Tweets shared by your friends and other people you follow.
NotificationA timeline that displays your interactions with other Twitter users, such as
mentions, favorites, Retweets and who has recently followed you.
Source: https://support.twitter.com/articles/166337-the-twitter-glossary
Direct Message (DM)A way to have private conversations with people you follow who also follow you.
Messages have a 140-character limit and can contain text, hashtags, links, photos, and video.
#HashtagAny word or phrase immediately preceded by the # symbol. When you click on a
hashtag, you'll see other Tweets containing the same keyword or topic.
Hashtags cannot contain symbols and should not begin with or only contain numbers.
Source: https://support.twitter.com/articles/166337-the-twitter-glossary
#Network
#PreparedU
#BentleyU
Promoted TweetsPromoted Tweets are ordinary Tweets purchased by advertisers who want to reach a wider group of users or to spark engagement from their existing followers.
Source: https://support.twitter.com/articles/166337-the-twitter-glossary
WHO SHOULD I FOLLOW?
Finding Your Flock
Follow those who:
…follow the same people as you
…share similar interests with you
…are recommended by Twitter
WHO TO FOLLOW?
TRENDING
TrendingA topic (phrase) or hashtag determined algorithmically to be one of the most popular on Twitter at that moment. You can choose to tailor Trends based on your location and who you follow.
Source: https://support.twitter.com/articles/166337-the-twitter-glossary
Join The Chirping
A Tweet Chat for
every interest
WHEN SHOULD I TWEET?
Finding Your Peak Hour
Check your analytics
Tweet when your network is tweeting
Experiment, Experiment, Experiment
Divide and Conquer
Lists = Time Management
Divide and Conquer
Managing All the Chirping
Why the Tools?
Schedule multiple Tweets
Monitor multiple streams
Hashtags, Mentions, Scheduled Tweets, etc.
Manage multiple platforms at once
Get free reports of your activity
WHAT DO I TWEET?
COMPOSEA TWEET
TweetA post containing photos, videos, links, and up to 140 characters of text.
You can pin a Tweet to the top of your profile page to keep something important to you above the flow of time-ordered Tweets.
Source: https://support.twitter.com/articles/166337-the-twitter-glossary
TWEETER’S NAME
HANDLE
TWEET
# OFRETWEETS # OF
FAVORITES
WHO FAVORITED
TIME OF POSTING
REPLYRETWEET
FAVORITE
ReplyA response to another user's Tweet that begins with the @username of the person you're replying to. These are now separated from the rest of your Tweets in your Timeline.
Retweet (RT)A Tweet that you forward to your followers. Often used to pass along news to
your followers on Twitter, Retweets always retain original attribution.
You can also modify tweets before retweeting them if you need additional room. These tweets are denoted with “MT.”
Source: https://support.twitter.com/articles/166337-the-twitter-glossary
FavoriteFavoriting a Tweet indicates that you liked a specific Tweet. You can find all of your favorite Tweets by clicking on the favorites link on your profile page.
Source: https://support.twitter.com/articles/166337-the-twitter-glossary
OTHER
Share Via Direct MessageShare Via Email
Embed Tweet
Pin to Your Profile Page (Yours)
Delete Tweet (Yours)
Mute (Others)
Block or Report (Others)
BlockIf you block a Twitter user, that account will be unable to follow you or add you to their Twitter lists, and you will not receive a notification if they mention you in a Tweet.
Source: https://support.twitter.com/articles/166337-the-twitter-glossary
What Makes a Tweet?
1. SHORTENED WORDS
What Makes a Tweet?
2. HANDLES
What Makes a Tweet?
3. BIT.LY LINK
What Makes a Tweet?
4. IMAGES
What Makes a Tweet?
5. HASHTAGS
What Makes a Tweet?
MOST IMPORTANTLY:Twitter is about
having conversations & adding value
The New Cocktail HourWHY do I need to be on LinkedIn?
HOW do I navigate LinkedIn?
WHO should I connect with?
WHAT should I post?
WHEN should I promote others?
WHY DO I NEED TO BE ON LINKEDIN?
LinkedIn Users: 2013 & 2014
DEMOGRAPHIC 2013 2014
All Internet Users 22% 28%
Men 24% 28%
Women 19% 27%
College Educated 28% 50%
23% of the entire adult population uses LinkedIn
Source: http://www.pewinternet.org/2015/01/09/demographics-of-key-social-networking-platforms-2/
HOW DO I NAVIGATE LINKEDIN?
BACKGROUND
PROFILE PICTURE CONNECTIONS
DEGREE OFCONNECTION
Profile PictureYour personal image, usually a headshot or (for a business) a logo. It's also the picture that appears next to each of your posts.
Dimensions: 200px x 200px minimum, 500px × 500px maximum, 4MB maximum
BackgroundYour personal image that appears at the top of your profile.
Dimensions: 1000px x 425px minimum, 4000px x4000px maximum, 4MB maximum.
Source: https://help.linkedin.com/app/home
ConnectionA contact you know personally and who you trust on a professional level. Once you've "connected" to them on LinkedIn, you are considered a 1st-degree connection.
Degree of Connection1st-Degree: People you're directly connected to on LinkedIn.
2nd-Degree: People who are connected to your 1st-degree connections.
3rd-Degree: People who are connected to your 2nd-degree connections.
Source: https://help.linkedin.com/app/home
HOME
YOURPROFILE
SEARCHMESSAGES
NOTIFICATIONS CONNECTIONREQUESTS
MessagesA private message with one of your connections.
NotificationsAn alert that someone has interacted with one of your posts or someone has
accepted your invitation request. Connection requests others have sent you appear separately next to the Notifications tab.
Source: https://help.linkedin.com/app/home
NAME
TITLE
LOCATIONFIELD OF WORKCURRENT JOB
PREVIOUS JOBS
EDUCATION
SEND MESSAGE
ENDORSE
Other
VIEW RECENT ACTIVITY
SUGGEST AN UPDATE
RECOMMEND (OTHERS)/ASK TO BE RECOMMENDED (YOURS)
FIND REFERENCES
SHARE PROFILE
SAVE TO PDF
BLOCK OR REPORT
REMOVE CONNECTION
CREATE PROFILE IN ANOTHER LANGUAGE (YOURS)
MANAGE PUBLIC PROFILE
RecommendationsA comment written by a LinkedIn member to recognize or commend a colleague, business partner, or student. There's no limit to the number of recommendations you can request or give.
Public ProfileYour LinkedIn page that describes you, including your career history, education,
interests, and other related content you may want to publish.
Your public profile appears when people search for you using a public search engine like Google, Yahoo!, Bing, etc.
Source: https://help.linkedin.com/app/home
RELATIONSHIP CONTACT INFOIN COMMON
RESUME
RelationshipAn explanation of your relationship with the connection, including the date you connected on LinkedIn and the option to input notes, reminders, how you met, and tags.
Contact InfoA list of ways to contact a connection outside of LinkedIn, such as email or other
social media platforms. Only 1st-degree connections can see your contact info.
Source: https://help.linkedin.com/app/home
In CommonAn explanation of how you are connection to the other person, including similar interests, groups, location, friends, etc.
Source: https://help.linkedin.com/app/home
WHO SHOULD I CONNECT WITH?
Finding Your Clan
LinkedInLinkedIn
WHAT SHOULD I POST?
Sharing Your Thoughts
LinkedInLinkedIn
1. WHAT’S ON YOUR MIND? 700 CHARACTERS
Sharing Your Thoughts
LinkedInLinkedIn
2. ATTACH A DOCUMENT
Sharing Your Thoughts
LinkedInLinkedIn
3. ATTACH AN IMAGE
Sharing Your Thoughts
LinkedInLinkedIn
4. SHARE WITH
Sharing Your Thoughts
LinkedInLinkedIn
Long-Form PostSearchable on- and off-LinkedIn, these longer posts are articles written by members about their interests and expertise. Originally just for influencers, this feature is being rolled out to all members now.
Source: https://help.linkedin.com/app/home
InfluencerLinkedIn Influencer is a designation given to approximately 500 professionals who've been invited to publish on LinkedIn. As leaders in their industries, geographies and seniorities, they talk about broad topics of interest such as leadership, management, hiring and firing, disruption, and how to succeed.
Source: https://help.linkedin.com/app/home
Make Your Profile Pop
LinkedInLinkedIn
WHEN SHOULD I PROMOTE OTHERS?
Show Us What You’ve Got
LinkedInLinkedIn
Promote Your Network
LinkedInLinkedIn
the way we do networking
has changed
Bonus Round!IN THIS DIGITAL WORLD, HOW DO YOU PROTECT YOURSELF?
Protect Yourself
Twitter LinkedIn
Go Forth & Network
