Professional Rodeo and Video Dance Party Seriesrodeosvoice.com/ProRodeoVideoREACHfinal.pdf · a division of JSDC Media. ... The Professional Rodeo and Video Dance Party Series at

Professional Rodeo and

Video Dance Party Series At REACH Huron, Clinton, ON ...Big Time Entertainment and Intensified Fun!

Event #1: Launch Party Weekend

Saturday, November 5, 2011 –

Sunday, November 6, 2011

Event #2: New Year’s 2012

Friday, December 30, 2011 –

Saturday, December 31, 2011

This presentation contains information under development by Enhanced Action Sports – a division of JSDC Media. This information is confidential and intended solely for the use of the individual or entity to whom it is addressed. Disclosing, copying, distributing or taking any action in reliance on the contents of this information is strictly prohibited.

Professional Rodeo and Video Dance Party Series

At REACH Huron, Clinton, ON ...Big Time Entertainment and Intensified Fun!

Introduction: An Event Revolution The Professional Rodeo and Video Dance Party Series at REACH Huron in Clinton, Ontario

is a Revolutionary new concept of combining:

• RODEO – Adrenaline-Fuelled, Family-Friendly Entertainment, featuring the

Action Sport of the Wild West! The average rodeo performance lasts 2 and half

hours. Once seated, Rodeo Fans will be exposed to the modern-day Rodeo Arena

and treated to a show that may include Pyrotechnics, High-Energy Music, Rodeo

Clowns, Specialty Entertainers, Drill Teams, Live Music Performers and so much

more!

• The Actual Competition includes the following events:

Bareback Bronc Riding

Steer Wrestling

Junior Steer Riding

Team Roping

Breakaway Roping

Saddle Bronc Riding

Barrel Racing

Junior Barrel Racing

Tiedown Roping

And the World’s Most

Dangerous Event…BULL

RIDING!

• The Video Dance Party is comprised of a 10.5 x 14

foot video screen, plus effect lighting and pounding

DJ Equipment. When the Video Dance Party isn’t

featuring hot country videos, live video from the

Country Cam, and Rodeo Replays and Highlights

will be featured..

• The Video Dance Party host appears larger than

life for all to see as they give away prizes and lead

the fun.

• Video Dance Party – The leading format in Dance Entertainment,

this multimedia innovation provides unparalleled audio and visual sensory

overload for party-go’ers that want to do more than just “bust a move”!

Combining both...The Rodeo transitions almost immediately into a

“Video Dirt Dance” on the Arena Floor, thus a non-stop party!



Pro Production and Award Winning Talent! The Professional Rodeo and Video Dance Party Series at REACH Huron in Clinton, Ontario

combines two of the biggest names in Rodeo and Action Sports Production!

Joe Scully, Action Sports & ProRodeo MC • One of Two Canadians approved to announce events in the

Professional Rodeo Cowboys Association

• One of Two Canadians signed to Feld Entertainment’s USHRA

Monster Jam Tour

• Announced Monster Jam presented by Partsource at

Rogers Centre January 2009 in front of over 25,000

spectators per performance

• 2007 International Finals Rodeo Contract Act Showcase

Announcer Champion

• Industry Credibility

• Re-known for technology enhancement (promo videos,

social media, multimedia)

• President of the Ontario Rodeo Association

• 3-time Mick Flick Award Winner for the “Cowboy Most

Representative of the Sport” in the Ontario Rodeo

Association

• A prominent liaison for Animal Welfare

• Producer of the 12-Time International Professional Rodeo

Association Outdoor Rodeo of the Year, Ste. Tite, Quebec

• The only-Professionally Sanctioned Producer in Eastern Canada

• The First Producer in the International Professional Rodeo

Association to win World Champion Bareback Bronc, World

Champion Saddle Bronc and World Champion Bucking Bull

awards all in the same year for the “Triple Crown”

• 9 IPRA Stock World Championships and 6 International Finals

Rodeo Stock Championships

• Two-Time Most-Active Rodeo Producer in the International

Professional Rodeo Association (2009-2010)

• Proven Track Record at marquee Fair events, i.e.. Maritime Fall

Fair, Halifax, Nova Scotia; New Year’s Eve @ Western Fair, and

annual Western Fair London, Ontario; plus Attica, New York;

Ellicottville, New York; Goshen, Connecticut

• Producing over 150 Rodeo Performances a year in: New York,

Pennsylvania, Ohio, Virginia, West Virginia, New Jersey,

Connecticut, Massachusetts, Maine, Florida, Ontario, Quebec,

New Brunswick, PEI and Nova Scotia.

Rawhide Rodeo Company



State of the Art Technology in a

State of the Art Facility...

THE REGIONAL EQUINE & AGRICULTURAL

CENTRE OF HURON in Clinton, Ontario is a

newly launched facility that features a

massive arena surface (108’ x 211’) with

Heated Seating, Judges Areas, Sound

System, Concessions, Stalls, Training Areas

and more!

Transpiring in Central Huron, The Professional Rodeo

and Video Dance Party Series at REACH Huron in

Clinton, Ontario will draw Rodeo Fans mostly from

within a 20 kilometre radius from the marketing areas

of Goderich, Wingham, Clinton, Seaforth, Mitchell and

Exeter. Over 6,000 Fans will get a chance grab a seat

to enjoy Professional Rodeo Live AND On Screen at

REACH Huron.

The Wow Factor and Opportunities

By bringing these elements together, the

Professional Rodeo and Video Dance

Party Series at REACH Huron in Clinton,

Ontario will feature Big VIDEO, Big

AUDIO and Big Production together for a

STADIUM-LIKE experience in a more

interactive and intimate environment!



Rodeo Fans... Where the Money Is!

GENDER

53% are female

47% are male

AGE

73% are 18-49

68% are 25-54

27% are 50+

TRENDS

40% of rodeo fans said a sponsor was

important to an event when choosing to attend

51% more likely to purchase a product

because it was a rodeo sponsor

55% more likely to use the Internet for a radio

station site

53% more likely to use the Internet for a local

TV station site

41% more likely to have a home security

system

40% more likely to shop for hardware than the

national average

73 % more likely to engage in construction and

home renovation

TECHNOLOGY

78% own a cell phone

74% own a computer

73% have accessed the Internet in the past 30

days

TRAVEL

82% stayed at a hotel or motel (past 12

months)

258% more likely to stay in an Economy hotel

96% more likely to stay in a Moderate hotel

40% more likely to stay in a bed & breakfast

78 % of attendees took two overnight trips

(past 12 months)

Flights

133% more likely to take an average of 10 or

more domestic air roundtrip

29% more likely to buy airline tickets on the

Internet

Ground Transportation

65% more likely to have traveled 1,000 or

more total miles in

the past 7 days

40% rented a car in the past 12 months

69% more likely to rent a car

HOUSEHOLD INCOME

76% earn $35,000+ annually



29.8 billion Aggregate income among rodeo

fans

EDUCATIONAL TRAINING

67% attended college

28% graduated from college

21% participate in adult continuing education

FAMILY UNIT

61% are married

51% have children in the household

72% own their home

OTHER LEISURE ACTIVITIES (past twelve

months)

308% more likely to downhill ski

182% more likely to water-ski

131% more likely to cross country ski

49% more likely to participate in team sports

(soccer, softball, etc.)

47% more likely to participate in extreme

sports (bungee jumping, sky surfing, etc.)

47% more likely to go jogging or running

38% more likely to golf

ATTENDING SPORTS EVENTS (past twelve

months)

272% more likely to attend a high school

football game

100% more likely to attend an NFL game

85% more likely to attend a Major League

Baseball game

ENTERTAINMENT

321% more likely to attend a country music

concert

114% more likely to attend a home & garden

show

89% more likely to attend an auto show

85% more likely to visit Las Vegas

70% more likely to attend a state fair

32% more likely to participate in casino

gambling

24% more likely to attend a

rock concert



Corporate Partnership Strategy The Professional Rodeo and Video Dance Party Series at REACH Huron in Clinton, Ontario is a multi-media

marketing vehicle that will allow Corporate Partners to not only “Brand” and “Advertise” to a highly affluent

hard-to-reach audience, but also to interact and engage with these consumers!

Our team is prepared to work with each Corporate Partner to custom-tailor a campaign that is partner-

specific. In addition, Partners may begin designing their campaign by selecting the components most

desirable to their needs with the “A La Carte” menu, or simply select one of the pre-packaged Partnerships.

Corporate Partnership: Screen Advertising Replay Screen Ownership

• Full Length 30 Second Commercials before Show,

during Intermission and Following each Performance

• Logo ahead of each Slow Motion Replay

• PA mentions, referring to the “PARTNER” Replay Screen

• Chute Banner (3’ x 6’)

• Large Logo on “Day Sheet Program”

• 4 Weekend Passes

(Both Events - $10,000 Total) (or each event $6,000)

Major Advertisement –Event-Discipline Sponsorship

• Full Length 30 Second Commercial before Show, during Intermission and Following each

Performance

• 15 – Second Commercial before Event Discipline (i.e.. Team Roping) via LOGO & PA

Announcement


• Large Logo on “Day Sheet Program”


(Both Events - $5,000) (or each event $3,000)

Replay Screen Advertisement

• Full Length 30 Second Commercial before

Show and at Intermission

• Ring Banner (2’ x 4’)

• Medium Logo on “Day Sheet Program”


(Both Events - $2,000) (or each event $1,250)

Logo on Screen

• Logo on Screen for 10 Seconds at scheduled time

with PA Announcement twice per performance


• Logo on “Day Sheet Program”


(Both Events - $1,000) (or each event $750)



Corporate Partnership: Production Spectator Engagement

Event attendees will be directed a mobile website that will almost,

“one-click” allow them to “like”/”follow” partners on social media

***No Charge for Partners

Production Costs

Have a commercial? Perfect. If not, we’ll make you a perfect one

for this venture and for web/social media.

*** no charge – logo conversion

*** no charge – on-site live-to-tape “promo video”

$400.00 – 30 second commercial using pictures,

web video and voice over

$1,200.00 – 30 second commercial using footage

from on-site of business, pictures,

web video and voiceover

Official Event Footage DVD

DVD of all Screen Content

Orders taken at the Event

Shipped within 5 days of Event

$20.00 per Day *** no charge for Partners

$30.00 for Both *** no charge for Partners

Corporate Partnership: Standards Buckaroo Partnership


• Medium Logo on “Day Sheet Program”

• PA Announcements


(Both Events - $900 Total) (or each event $500)

Greenhorn Partnership


• Medium Logo on “Day sheet Program”

• PA Announcement


(Both Events - $400 Total) (or each event $250)



Additional Customization Options Just on the cusp...there’s so many opportunities to integrate Corporate Partners into the

events even further!

• Licensed Area

• Announcer Stand

• Autograph Area

• Free Parking Area

• VIP Seating Area

• Kid’s Activities

• Program “Day sheet”

• Stalling Area

• Display Booths

• Product Sampling

• Demo Areas

• Conference/Training

• Block of Tickets

• Catered Dinner on the Dirt

• Hotel/Motel/Bed and

Breakfast Shuttle

• Video Dance Party DJ Booth

• And many more!!!

As Featured on National Television!

This concept with these personnel was just featured on Former CBC

Dragon’s Den Dragon, Brett Wilson’s new Television Project RISKY

BUSINESS TV, airing this Fall on Slice Network. Enhanced Action Sport’s

venture (production elements complementing an event) will air Monday

October 17th @ 9pm. Take advantage of the National Buzz!

Booking Information Let’s get rolling! We’re awaiting your confirmation to Engage, Interact and Brand!

Joe Scully, CEO

Enhanced Action Sports

416-931-2502

[email protected]

Julie Forrest, Partnerships


519-851-4702

[email protected]



Agreement Details

The Professional Rodeo and Video Dance Party Series at REACH Huron is proud to partner with your

company on this venture. Your support is greatly appreciated, and we’re excited to begin delivering on your

investment!

DETAILS

(Circle all

that apply):

Replay Screen Ownership30 second commercials before, during and following, logo before replays, PA mentions, Chute

Banner, Logo on Daysheet, 4 passes

$10,000 - Both Events

$6,000 - EVENT 1 or EVENT 2

Major Advertisement-Event Discipline30 second commercials before, during and following, 15-second commercial before Event, Chute

Banner, Logo on Daysheet, 2 passes

$5,000 - Both Events


Replay Screen Advertisement30 second commercial before show and intermission, Ring Banner, Logo on Daysheet, 2 passes $2,000 - Both Events


Logo on ScreenLogo on Screen with PA Announcement, Ring Banner, Logo on Daysheet, 2 passes $1,000 - Both Events

$750 - EVENT 1 or EVENT 2

Buckaroo PartnershipChute Banner, Logo on Daysheet, PA Announcements, 2 Passes $900 - Both Events


Greenhorn PartnershipRing Banner, Logo on Daysheet, PA Announcement, 2 passes $400 - Both Events


Production Full30 second commercial: onsite footage, and pictures $1,200 - one time

Production30 second commercial: website footage, pics, voiceover $400 - one time

Total Amount:Please make cheques payable to:

Rawhide Entertainment

70349 Parr Line,

Crediton, ON

N0M 1M0

Company Name:

Address:

Phone:

Contact info:

Total Amount Enclosed:

Notes:

Documents

Professional Rodeo and Video Dance Party Seriesrodeosvoice.com/ProRodeoVideoREACHfinal.pdf · a division of JSDC Media. ... The Professional Rodeo and Video Dance Party Series at