Professional Diplomaaimtecsvg.com/pdf/aa14bc_27cd16c84fa6435eba46fe69bd1b4ed5.pdfDigital Display Mobile Marketing Location Based Marketing Online PR & Brand Reputation Website Design

ProfessionalDiploma

www.DigitalMarketingInstitute.com

in Mobile Marketing

Professional Diploma in Mobile Marketing

1. Welcome

2. Course overview

3. Course content

4. How is the Course delivered?

5. Course assessment

6. Digital Marketing Institute Career Roadmap

7. Syllabus Advisory Council

Contents

The business world is evolving faster than ever before...Digital Marketing Institute courses deliver the framework and tools needed to meet the challenges of our economy today - and tomorrow.

Transform your career and company with a course grounded in the realities of modern business and the connected society. Learn from some the world’s leading Digital Marketing experts.

Through our Education Partner network, we are delighted to offer our Professional Diploma in Mobile Marketing. Exclusively selected and trained by the Digital Marketing Institute, our Education Partners are licensed to deliver our educational programmes in location across Europe, Australia, Asia, Africa and Latin America.

The Digital Marketing Institute is the world’s leading professional institute in the field of Digital Marketing. Working closely with expert-practitioners, the Institute promotes best current practice, theory and applied skills in Digital Marketing for individuals and organisations.

Meet and exceed your Mobile Marketing goals through application of the latest trends and attain one of the world’s most widely recognised and valued professional qualifications in Digital Marketing.

Welcome

Ian Dodson,

Co-Founder & Director

Course overviewWho is this course for?The Professional Diploma in Mobile Marketing is suitable for individuals who are responsible for the planning, execution or measurement of mobile marketing campaigns - mobile marketing specialists, mobile advertising executives, or anyone who would like to pursue a career or enhance their marketing knowledge base in this area. The course is suitable for participants with any level of skill or experience and will prepare them to engage specifically with mobile marketing within the overall digital marketing domain.

What can you expect?Through dynamic lectures, case studies and practical exercises, participants will learn the latest methods, techniques and tools for improving their organisation’s mobile marketing and brand building efforts.

What will you learn?The Digital Marketing Institute’s panel of Subject Matter Experts has specifically structured the syllabus to focus on current trends and best practices in Mobile Marketing. As well as producing innovative and creative Mobile strategies, participants will also learn how to leverage these strategies to gain competitive advantage for both their business and their career.

The Professional Diploma in Mobile Marketing focuses on the planning, implementation and measurement of your Mobile Marketing Strategy.

There are ten modules in the course:

• Module 1: Introduction to Mobile Marketing• Module 2: Mobile Messaging• Module 3: Mobile Sites• Module 4: Mobile Apps• Module 5: Mobile Advertising• Module 6: Mobile Video• Module 7: Mobile Games Marketing• Module 8: Mobile Commerce• Module 9: Cross Channel• Module 10: Strategy & Planning

Coursecontent

Module 1: Introduction to Mobile Marketing

The Introduction to Mobile Marketing module enables course participants to appreciate the unique power and connectivity associated with mobile marketing, and the compelling opportunity to engage and transact with their target audience in a relevant and meaningful way, based on the context, the device they have, where they are located, their unique needs created by mobility and how they are socially engaged on the move.

Marketing Basics Digital Marketing Uncovered Digital Marketing Strategy Web Analytics (Google ) Search Engine Optimisation Email Marketing Pay Per Click Marketing (AdWords)

Social Media Marketing Plan, Monitor & Manage Social Campaigns

Facebook Marketing LinkedIn for Business Video Marketing Word-of-Mouth & Viral Marketing A�liate Marketing

Digital Display Mobile Marketing Location Based Marketing Online PR & Brand Reputation Website Design & Usability Wordpress eCommerce

TOPIC INFOGRAPHICS

Twitter for Business Google+ Marketing Pinterest Marketing Writing for the Web Future Trends Module 2: Mobile Messaging

The Mobile Messaging module helps participants learn about the significant marketing opportunities afforded by mobile.

The module teaches students about short message service (SMS) technology, and to appreciate how push messaging functions as part of an active mobile marketing engagement.

Participants will learn about short codes and keywords, and be given an understanding of how a mobile marketing campaign is developed, operated and optimised.

3 Module 3: Mobile Sites

The Mobile Sites module helps participants learn about the different options, tools, technologies, and the opportunities afforded by websites that are deployed through mobile.

Participants will learn about mobile optimised websites, and appreciate what these websites are trying to achieve for the consumer. They will recognise features, as well as advantages and limitations of mobile optimised websites in terms of: device optimisation with regard to screen size, legibility, scrolling, zooming, navigation, and interface features.

Participants will carry out a range of exercises to reinforce their learning and skills.

Module 4: Mobile Apps

On the Mobile Apps module participants will learn about all key aspects of mobile app technology: what they are, when they use them, how apps are developed, as well as learning about important current market trends.

Participants will recognise that app development is predicated on a specific utility need or requirement and that the best apps offer a precise value to the consumer. Participants will be able to distinguish between native apps, web apps, and hybrid apps.

They will recognise the features and benefits of native app development (Android, iOS, Windows Mobile), web apps, which are based around internet technology, and hybrid apps, which are based on a combination of both.





TOPIC INFOGRAPHICS

Twitter for Business Google+ Marketing Pinterest Marketing Writing for the Web Future Trends

Module 5: Mobile Advertising

The Mobile Advertising module centres upon the idea of mobile advertising as a one-on-one marketing exchange with the consumer, offering unique opportunities and advantages for marketers.

Participants will learn about the different advertising channels that are available to advertisers including: SMS advertising, mobile website advertising, in-app advertising, in-game advertising, and mobile search advertising, as well as a range of different mobile coupon advertising channels.

Participants will recognise a range of different mobile advertising layouts and appreciate how different formats are used for smartphones and tablets.





TOPIC INFOGRAPHICS


Module 6: Mobile Video

The Mobile Video module helps participants learn about the mobile video ecosystem, and how this provides a basis for delivering mobile marketing messages to consumers around the world.

Participants learn about Content Delivery Networks (CDN), and understand how these networks allow video campaigns and marketing messages to be delivered to smartphones and tablets using a range of formats.

Participants will learn about current trends in mobile video and be aware of mobile video consumption statistics.





TOPIC INFOGRAPHICS


Module 7: Mobile Games Marketing

The Mobile Games Marketing module considers how mobile gaming offers significant

opportunities for targeted marketing to specific audience groups.

Participants are provided with statistical evidence on mobile games consumption, and will

be taught to recognise how marketing through the medium of games offers significant

advantages. Participants will be able to conduct audience analysis of different types of

mobile gamers, and segment different gamer personas.

Participants will learn about the technology behind mobile games and recognise well-

known publishers and developers.





TOPIC INFOGRAPHICS


Module 8: Mobile Commerce

The Mobile Commerce module helps students learn about the networks, systems and

consumer behaviours that make up the mCommerce ecosystem.

In the module, participants are provided with updates and insights on global mCommerce

statistics and trends. Participants will learn about the main market players, both portals

and system providers, and learn how mCommerce operates in terms of mCommerce

websites, mWallets, mPayments, mCoupons, and mVouchers.

Participants will be able to access different analytics and measurement tools and conduct

standard reporting in order to enhance and improve their mCommerce strategy.





TOPIC INFOGRAPHICS


Module 9: Cross-Channel

The Cross-Channel module is concerned with how the narrative and customer story for conveying brand, product and service marketing messages will be built across multiple digital marketing channels through different digital devices, and based on various mobile marketing platforms.

In the module, participants learn how to plan the customer journey, from the search and inquiry stage, through to product selection and purchase.

Participants will be able to set and manage budgets for their mobile marketing campaigns and analyse the effectiveness.





TOPIC INFOGRAPHICS


Module 10: Strategy and Planning

The Strategy and Planning module brings together all the strands of the Professional Diploma in Mobile Marketing, teaching participants to create a structured and well-considered, coherent Mobile Marketing plan.

The Strategy and Planning module provides participants with the skills to create a formal Mobile Marketing plan for their organisation that will allow participants to implement a successful and effective mobile marketing strategy.





TOPIC INFOGRAPHICS


How is the course delivered?

CertificationThe Digital Marketing Institute is the global certification standard for digital marketing. We create the world’s most widely taught, globally-recognised and industry-accredited digital marketing syllabuses. The course is the only one of its kind designed by industry experts and validated by the world’s leading and most influential brands.

Qualifications RoadmapThe Digital Marketing Institute provides a Qualifications Roadmap through which students can progress, gaining a greater depth of skills as you advance through the courses.

The roadmap below displays the progression of qualifications, allowing

you to identify your position within the Digital Marketing education path.

Syllabus Advisory Council

The Syllabus Advisory Council, representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute syllabus content.

By providing expert review and recommendations on a regular basis, the Council ensures that graduates of the Digital Marketing Institute have learned the most up-to-date digital skills, core competencies and knowledge needed to thrive in their digital careers.

The Syllabus Advisory Council works with the DMI to define the skills agenda and address the global digital skills shortage. Once defined, the Council ensures that the DMI syllabus content is refined to meet the digital economy’s most in-demand digital needs and skillsets.

For more information or to register for a course please contact:

www.digitalmarketinginstitute.com

Documents

Professional Diplomaaimtecsvg.com/pdf/aa14bc_27cd16c84fa6435eba46fe69bd1b4ed5.pdfDigital Display Mobile Marketing Location Based Marketing Online PR & Brand Reputation Website Design