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SGC Horizon, LLC
www.HoUSINGZoNe.coM • www.SGcHoRIZoN.coM
media kit20132012 Jesse H. Neal
award wiNNer
89% bought, recommended or specified
products or services advertised
61% visited an advertiser’s website as a
result of advertisements
100% PURCHASING AUTHORITY
market leader
BUYING POWER**
AUDIENCE PROFILE**
Professional Builder reaches a qualified audience of
107,222 professionals* — of which 100% are authorized
to buy, specify or influence the selection of building
materials, products and equipment.*
Through comprehensive market coverage, exclusive
features, expert advice and unique events, Professional Builder delivers the tools this influential audience relies
upon for its purchasing needs.
83% read the magazine regularly, at
least 3 out of 4 issues
48 minutes — the average time a
subscriber spends reading or looking
through an issue
2.3 — the reader pass-along total of
one copy of the publication
For more than 75 years, Professional Builder has been the trusted source for business information for the
U.S. home-building market, delivering a keenly focused editorial platform to help businesses of all sizes.
This dedication to editorial integrity and in-depth reporting has earned Professional Builder the prestigious
Jesse H. Neal Award for excellence in business journalism, and a Multi-Platform Presentation of the Year
Award from the American Society of Business Publication Editors (ASBPE).
award-winning editorial
* June 2012 BPA Statement** Source: Signet AdStudy, May 2012 based on 201 respondents
AND THEY vALUE TRADE PUBLICATIONS’ ADvERTISING
Through Signet AdStudy third-party
research, builders defined the importance
of advertisements within trade publications.
Gathering product information is a significant
part of the equation in their preference for
trade publications as an industry resource:
64% find Professional Builder ads important
and educational
45% read Professional Builder as much for
the ads as the articles
Industry trade publications 94.6%
Industry/supplier websites 76.9%
Sales representatives 60.2%
Trade shows and conferences 55.7%
Industry peers 54.3%
Associations 52.5%
Smartphone/tablet apps 20.4%
WHAT SOURCES Of INfORMATION dO YOU USE fOR YOUR BUSINESS?
2.3
BUILDERS RELY ON TRADE PUBLICATIONS
As a resource to grow their businesses, builders prefer the market-focused
editorial and advertising in trade publications. How do we know? Our readers
told us through Professional Builder’s Print Study. Here’s what we learned:
Source: SGC Print Preference Study, June 2012 Source: Signet AdStudy, May 2012 based on 201 respondents
ON THE COVER:The Residence 2X plan at The New Home Company's Lambert Ranch community in Irvine, Calif., features four bedrooms and four and a half baths, and ranges in size from 3,020 to 3,276 square feet. PHOTO: COURTESY OF THE NEW HOME COMPANY
For 14 years,
Professional Builder’s Show
Village has served as the premier
show home exhibit at the International
Builders’ Show. A series of demonstra-
tion homes are constructed outside the
convention center with the participation
of industry-leading builders and prod-
uct manufacturers. Show Village spon-
sorship showcases your brand in an
installed environment, generates leads
through face-to-face industry network-
ing and delivers integrated exposure
pre-show, at-show and post-show.
Each year at
Greenbuild,
Professional Builder, Building Design+Construction and
industry partners come together to
construct high-performance resi-
dential and commercial green build-
ings outside the convention center’s
main entrance. Sponsors display their
products in exclusive, installed environ-
ments within the GreenZone structures
and maintain high visibility through
integrated exposure before, during
and after the event.
Professional Builder and
NAHB will
host a series of home builder educa-
tional breakfast events in 2013 cen-
tered around cutting-edge ideas like
lean building, design innovation and
value engineering. Category exclu-
sive sponsorship includes a tabletop
product display, face-to-face interac-
tion with builders and a database of
attendees for lead generation. For a
2013 Builder Series schedule, contact
Tony Mancini at [email protected]
or 610.688.5553.
101 BEST NEW PRODUCTS
Each year,
Professional Builder’s
editorial staff evaluates hundreds of
building industry products introduced
during the previous 12 months to com-
pile its annual 101 Best New Products
report. The resulting list represents
the latest breakthrough products for
the residential construction industry.
An integrated sponsorship combines
advertorials, e-newsletters and online
visibility to maximize impact.
PB BUILDER
OF THE YEAR
Professional Builder’s
Builder of the Year Award
is one of the industry’s highest distinc-
tions. Each year, the editors select and
honor one builder who has paved the
way for the rest of the industry.
NATIONAL HOUSING
QUALITY AWARDS
Since 1993, Professional Builder and the NAHB
Research Center have teamed up to
sponsor the annual National Housing
Quality Awards — the highest recogni-
tion a builder can earn in the area of
quality management. Winners are con-
sidered to be among the nation’s most
well-run and profitable home-building
companies.
PB DESIGN AWARDS
Professional Builder honors the best of
the best in residential
design with the PB Design Awards.
Leading residential architects and
designers judge the submissions, and
plaques are presented to the winners
at the International Builders’ Show.
40 UNDER
40 AWARDS
Focusing on
the next generation of leaders in the
home-building industry, this awards
program profiles 40 young superstars
who are all under the age of 40 and
doing remarkable things to advance
the building industry.
HOUSING GIANTS REPORT
For more
than 40 years,
Professional Builder has tracked and reported the
financial and business results of the
nation’s largest home-building com-
panies. The resulting Housing Giants
Report is published each year in the
May issue, complete with a ranking of
more than 200 firms, profiles of notable
companies and an in-depth analysis of
the industry trends.
The integrated sponsorship program
includes print advertisements, online
placement in e-newsletters and more.
events
Builderof theyear
awards
2013
P R O F E S S I O N A L B U I L D E R
Awards/events sponsorship and
participation establishes your
company as forward-thinking
and supportive of the industry.
Contact Tony Mancini at
610.688.5553 for details
on how to be included.
BUSINESS SERIESPROFESSIONAL BUILDER
Ad Close DateJanuary 11/28/12
February12/27/12
March1/25
April2/27
May3/26
June 4/23
INTERNATIONAl BUIldERS’ SHOW 2013
KITCHEN & BATH ISSUE
HOUSING GIANTS ISSUE
SIGNET AdSTUdY
dESIGN ISSUE
Cover Story Professional Builder Design Awards Honoring the Best New Home Designs in Single-family, Multi-family, Custom, Urban Infill, On the Boards, Green, and More
33 Moneymaking Ideas for 2013 Proven Ways to Boost Revenue and Maximize Profits — New Markets, Operational Efficiencies, Innovative House Plans, Sales and Marketing Strategies, High-demand Amenities and More
3rd Annual 40 Under 40 Awards Meet Home Building’s Up-and-coming Superstars
Kitchen Design Guide Leading Home Builders and Kitchen Design Specialists Offer How-to Advice for Creating Kitchens That Will Wow Buyers
2013 Housing Giants Our Annual Ranking of the Nation’s Largest Home Builders
Design NextA Collection of Cutting- edge Home Design Ideas From the Industry’s Best Minds
Exclusive Research Market Research Techniques
Project Financing Trends
Windows & Doors — Design and Specification Trends
Kitchen & Bath Design Trends
Housing Giants Survey Home Design Trends
Business Technology/Software
Top 10 Technology Trends
Best Smartphone and Tablet Apps for Builders
Top Websites in Home Building
Social Marketing 2.0 Software Tools for Estimating and Purchasing
Energy Modeling Tools
PB Housing Giants Business Management Ideas + Executive Corner
2013 Land Forecast Profile: Private National Builder
7 Novel Sales and Marketing Tactics
9 Emerging Trends in Community Development
13 Great Ideas From the Housing Giants Report
New Markets: Where Giants Look for Growth
Quality Management NHQA Topics
Process Mapping Your Way to Profits
How to Change Your Corporate Culture
Strengthening Trade Relationships
5 Traits of Great Customer Satisfaction Programs
Vital Metrics to Grow Your Business
Most Common QM Weak Spots and How to Strengthen Them
Building Science The Roadmap to Net Zero Energy Single-family Homes
Low-cost, Simple HVAC Strategies
Insulation Techniques Using Energy Labels to Market Your Green Homes
Perfecting the Building Envelope
Avoiding Moisture Issues in Tight Homes
Kitchen & Bath Education
5 Ways to Maximize Storage in Compact Kitchens
Universal Design Trends, Techniques and Products
Top-selling Upgrades Kitchen as the Home Office
10 Kitchen and Bath Design Trends
Cabinet Systems
House Review Before & After: Revitalizing Former Best-sellers
Homes With Two Master Suites
Remaking the Great Room
Master Bath Suite Design Concepts
Outdoor Living Spaces Small Homes That Live Big
Business Management The Best Advice I Ever Got
Financial Benchmarks for Small-volume Builders
Working With Appraisers
Single-family Rental Development
10 Essential Management Reports for Builders
How I Did It: Lessons From Legendary Builders
Sales & Marketing How to Turn Online Followers Into Raging Fans
Tips for Selling Options and Upgrades
6 Ways to Strengthen Realtor Relationships
Maximize Results From Email Campaigns
Emerging Research Techniques
11 Ways to Maximize Existing Traffic
Design PB Design Awards Best-selling Multi-family Home Plans
Affordable High-end Details for Single-family Plans
Master Bath Design Trends and Innovations
Maximizing Space in Small Home Designs
Best-selling Single-family Home Plans
Construction Lean Building: Before-and-after Single-family Projects
Advanced Framing Techniques
Value Engineering Tactics That Don’t Cheapen the Home
“Even Flow” Tactics for Small Builders
Proven Methods for Shortening Cycle Times
Top Warranty Issues and How to Avoid Them
New Product Spotlight IBS 2013 Product Preview
Siding Systems
Fireplaces & Accessories
Roofing
50 Innovations From IBS 2013
Windows & Doors
Kitchen & Bath Products
Decking & Patio Products
Outdoor Living
Home Technology
Trucks & Accessories
Structural Systems
Plumbing Fixtures & Systems
IN EVERY ISSUE
Columnist: Scott Sedam on Design & Construction Scott Sedam Covers Design & Construction Best Practices, Including Lean Operations, Value Engineering/Analysis & Green Building
Columnist: Bob Schultz on Sales & Marketing Sales Training Consultant Bob Schultz Offers Practical Sales & Marketing Advice for Home Builders
MARKET UPDATE:· Production Building· Small-volume· Multi-family· Systems-built/Modular
News, Trends and Projects for Four Distinct Vertical Markets — Single-family Production/Single-family Small-volume/Multi-family/Systems-built/Modular
Bonus Distribution International Builders’ ShowJanuary 22-24, Las Vegas
KBISApril 19-21, New Orleans
PCBCJune 5-7, San Diego
2013 editorial calendar
Source: Signet AdStudy, May 2012 based on 201 respondents
2013 editorial calendarJuly 5/29
August6/27
September 7/30
october8/27
November9/26
December10/25 Ad Close Date
BUIldING SCIENCE ISSUE
CUSTOMER SATISfACTION ISSUE
HOUSING qUAlITY ISSUE
SIGNET AdSTUdY
GREEN ISSUE BUIldER Of THE YEAR
America’s Fastest-growing Builders What They’re Doing Differently
Energy Efficiency and Sustainability for all Price Points How Leading Builders Are Profiting From Building and Selling Market-rate High-performance Homes
10 Great Builders, 10 Great Ideas Award-winning BuildersShare Their Secrets forCreating Highly Enthusiastic Customers
National Housing Quality (NHQ) Awards Learn From the Nation’s Best Home Builders
Positive-energy Homes: The Holy Grail of Home Building Learn How Innovative Builders and Design Teams Are Creating Homes That Actually Produce More Energy Than the Homeowners Use
48th Annual Builder of the Year Honoring a Builder Who Exemplifies Excellence in All Facets of Home Building
Cover Story
Building Envelope and Insulation — Design and Specification Trends
Business Operations Tools and Techniques
Outdoor Living Trends Social Marketing Survey Annual Green Building Survey
2014 Market Outlook Exclusive Research
Legal Risks of Social Media
My Favorite Business Apps: Builders Share Their Top Tools
Business Management Software Tools
BIM: Building Information Modeling
Mobile Marketing Techniques
Perfecting Your Online Strategy
Business Technology/Software
Profile: Public National Builder
Growth Strategies From the Housing Giants
Land Development Strategies
Profile: Private Multi-family Builder
Next Move: Growth Opportunities for 2014
Profile: Private Regional Builder
PB Housing Giants - Business Management
Ideas + Executive Corner
6 Business Processes That All Builders Should Employ
How I Lead: Lessons From NHQ Award Winners
9 Time-tested Ways to Improve Construction Quality
Strategic Planning for Small-volume Builders
How to Improve Business Results in Six Months
So You Have a Strategic Plan — Now What?
Quality Management NHQ Topics
Duct Design for High-performance Homes
7 Building Scientists on the Art of Home Building
Modular Green Homes Ventilation Techniques Indoor Air Quality Radiant Flooring Building Science
Kitchen Sink Systems Lighting Schemes for Grand Kitchens
Kitchen Appliance Innovations
Bathroom Sink Systems Faucet Design Innovations
Tub and Shower Systems
Kitchen & Bath Education
How to Create Grand Kitchens on a Shoestring Budget
Infill Housing Concepts Quaint Spaces: Special Features That Make a House a Home
Design Hot Buttons For Different Generations
Creating “Wow” Exteriors Without Breaking the Bank
Versatile Plans: Ideas for Any Market, Location and Price Point
House Review
Market Barometer: Know When to Break Ground
Land Development Tips for Small-volume Builders
7 Ways to Boost Your Balance Sheet
Supply Chain Management
Lessons Learned From the NHQA winners
Planning for Smart Growth in 2014
Business Management
11 Ways to Generate Traffic
The Art of Creating Value
25 Proven Ways to Increase Sales
Marketing to Female Buyers
How the Experts Market and Sell Green Homes
Utilizing Secret Shoppers
Sales & Marketing
Cutting-edge Modular Housing
Next-gen Great Rooms
Urban Infill Housing Pro Kitchens on an Amateur’s Budget
Best Revised House Plans
Multi-generational Housing Trends
design
Lean Building: Before-and-after Multi-family Projects
Low-cost Interior Duct Schemes
4 Signs You’re Paying Too Much for Labor and Materials
Most Common Installation Mishaps
Air Sealing Best Practices
Reverse Engineering a Well-built Home
Construction
Exterior Doors
Insulation & Housewrap
101 Best New Products
Windows & Doors
Siding Systems
Railing, Decking & Fencing
Trucks & Accessories
Plumbing Fixtures & Systems
25 Best New Green Products
Paints, Caulks & Sealants
Windows & Doors
Walls & Ceilings
New Product Spotlight
IN EVERY ISSUE
Scott Sedam Covers Design & Construction Best Practices, Including Lean Operations, Value Engineering/Analysis & Green BuildingColumnist: Scott Sedam
on Design & Construction
Sales Training Consultant Bob Schultz Offers Practical Sales & Marketing Advice for Home BuildersColumnist: Bob Schultz
on Sales & Marketing
Advice and Ideas From Industry Thought Leaders
MARKET UPDATE:· Production Building
· Small-volume· Multi-family
· Systems-built/Modular
Remodeling Show October 16-18,Chicago
GreenbuildNovember 20-22, Philadelphia
Bonus Distribution
Space Unit Specification
Non-bleed Bleed
Two-Page Spread 161/2” x 10” 181/4” x 11”
Full Page 8” x 10” 91/4” x 11”
2/3-Page Vertical 51/4” x 10” 53/4” x 11”
1/2-Page Spread 161/2” x 47/8” 181/4” x 51/2”
1/2-Page Vertical 37/8” x 10” 41/2” x 11”
1/2-Page Horizontal 8” x 47/8” 91/4” x 51/2”
1/2-Page Island 51/4” x 73/8” —
1/3-Page Vertical 21/2” x 10” 3” x 11”
1/3-Page Square 51/4” x 47/8” —
1/4 Page 37/8” x 47/8” —
1/6 Page 21/2” x 47/8” —
SPECIFICATIONSGeneral InstructionsTerms and Agency Commission: 15% of gross billing for display advertising space, color, special position premium, provided account is paid within 30 days of invoice date. 1½% charge per month on accounts 30 days or more in arrears. No cash discount. Commission is not allowed on mechanical or special charges, including those for artwork, photos, printing, reprints, backup of inserts, tip-ins, and all other special handling requirements. In the event of non-payment, publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for such monies as are due and payable to the publisher. Agency commission will not be paid if the submitted ad material requires additional work by the publisher.
Short Rates and Rebates: Advertisers will be short-rated if within the 12-month period from date of first insertion they do not use the number of insertions contracted for upon which their billings have been based. Advertisers will be rebated if within the 12-month period they have used sufficient additional insertions to earn a lower rate than that at which they have been billed.
Rate Protective Clause: Rates are subject to change on notice and become effective for all advertisers with the stated specific issue and all issues thereafter. However, advertisers may cancel or amend their contracts without incurring short rate adjustment if they have fulfilled their contract terms through the issue preceding that with which the new rates are effective.
Publisher’s Copy Protective Clause: In consideration of the acceptance of any advertising from the advertiser and/or the advertising agency for publication at the rates set forth in this rate card, the advertiser and/or the advertising agency represents and warrants that all material delivered to the publisher for publication shall be free of libel and that publication thereof will not violate or infringe any copyright, trademark, right of privacy, or any other statutory or common law property right of any person, and that the advertiser and/or the advertising agency will indemnify, defend and save harmless the publisher, its agents, assigns and successors against any claim, demand, costs, expenses and damages, including reasonable attorneys' fees incurred by the publisher, arising out of or in connection with any breach by the advertiser and/or the advertising agency of any of the foregoing.
Premium Charges: Cover and preferred position rates listed above.
Advertising That Simulates Editorial Content: Advertisements that in the opinion of the publisher resemble editorial material or the publication’s editorial format will carry the word “Advertisement” in at least 10-pt. type at the top or bottom.
Regulations Not Stated Elsewhere in Rate Card: See specific and detailed reference in item No. 14 of this publication’s listing in Standard Rate and Data Service (SRDS).
Cancellation of Orders: Cancellation of space orders must be in writing and will not be accepted after closing dates.
Mailing InstructionsAdvertising material, insertion orders, correspondence and copy should be addressed to: Traffic Department, Professional Builder, 3030 W. Salt Creek Lane, Suite 201, Arlington Heights, IL 60005-5025. Coordinator: Renee Fonferko ∙ [email protected] ∙ 847.391.1005
Accepted Digital FormatsPress-optimized PDF using Acrobat Distiller’s PDF/X-1a job options is the required format (300 dpi, CMYK color). PDFs prepared for use on the Web are unacceptable. Any other type of file may require the use of an outside vendor and will result in additional charges.
Unless a SWOP ad proof is submitted, publisher will not accept responsibility for the integrity of the ad.
Ad Art Upload InstructionsFor ad art uploads and additional ad information, go to www.scrantongillette.com/adart.
2013 rates & specifications
EDITORIAL + PUBLISHING OFFICE
3030 W. Salt Creek Lane, Suite 201 · Arlington Heights, IL 60005 847.391.1000 · F: 847.390.0408www.HousingZone.com/professionalbuilder/pubhome/ www.SGChorizon.com
SPECIFICATIONS2013 RATESAll Rates Are Gross
Space Unit Rate (x)
1x 3x 6x 12x
Two-Page Spread $30,110 $28,950 $27,800 $26,300
Full Page $17,160 $16,100 $15,620 $14,610
1/2-Page Island $11,630 $11,270 $10,920 $10,240
1/2 Page $10,780 $10,410 $10,130 $9,500
1/3 Page $8,280 $8,020 $7,820 $7,305
1/4 Page $5,780 $5,630 $5,470 $5,110
www.sgchorizon.comwww.scrantongillette.com
Mechanical DataPublication Trim Size: 9" x 103/4"Printing: Web offset. Printing is wet, all colors going down simultaneously with one impression.Binding: Perfect boundBleed: See below for bleed specifications.Mechanical Requirements: SWOP Specifications apply. Standard Unit Size in Inches: Spaces to be charged at standard unit rate can be used only in the forms and dimensions shown here.
AD SIzESTrim Size: 9" x 103/4"
Back Cover — plus 20% Inside Back Cover — plus 10%Inside Front Cover — plus 15% Special Positions — plus 10%TOC — plus 15%
SGC HORIzON mAGAzINESVisit www.sgchorizon.com to view rates, specifications,
market overviews, media
opportunities, research and
editorial calendars for all of
the SGC Horizon publications.
For advertising opportunities, contact Tony Mancini at 610.688.5553 or [email protected].
SEPTEMB
ER 2011
VOL. 114 N
O. 9
CON
STRUCTIO
NEQ
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26 How to deal with in-the-field welding challenges
30 Preview what’s in storefor ICUEE next month
36 Converting trucks to CNG carries risks and rewards
Broad product lineups push drills into larger underground projects p. 40
HDD
September 2011ConstructionEquipment.com
Comes on Strong
Customer Satisfaction
Issue
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3 Builders – 3 Paths to Great Customer Satisfaction / 22Solving the Spec-Home Satisfaction Dilemma / 28
August 2011
gy
www.HousingZone.com
6 TrenPage 46
uildinggy HHommeey
Page 52
Designed by Bassenian Lagoni Architects for Irvine Co., Los Altos at Stonegate East is one of the best-selling townhouse developments in Southern California. 8 Trends in Luxury Retirement Housing
8 Trends in Luxury RRettiirement Housing
Retiring in Style | 6
Mark Richardson: Selling theCustom Builder Experience | 5High-End Exterior Products | 14
JULY 2011 JULY 2011
www.CustomBuilderOnline.com
Expansive windows and stone siding highlight the exterior façade of this 5,800-square-foot luxury retirement home in Danbury, Conn. Builder: Jim Blansfi eld; Architect: Cole Harris Architects
PH
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The Cooper Union for the Advancement of
Science and Art, New York, N.Y.
INSPIRING THE BUILDING TEAM
07.1
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www.BDCnetwork.com
GIANTS
300Modular Building
Innovations22
AIA/CES Course:
High-Performance
Windows + Doors30
41
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2011 GIANTS 300 + HIGH PERFORMANCE W
INDOWS +
DOORS + MODULAR BUILDING INNOVATIONS
WW
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ORK.COM
How the AEC Industry
Leaders Stack Up
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www.HousingZone.comJUNE 2011
Inside OutLatest trends in outdoor living, decking and more
Remodeling franchises and dealerships
26 BUSINESS OPPORTUNITIES:
Siding and exterior project trends
32 EXCLUSIVE RESEARCH:
EPA ramping up enforcement
41 LEAD PAINT: