Innovation Masterclass 2016/17

An exclusive two-day workshop on how to develop, implement and successfully execute strategic roadmaps in your company. 1.Receive a step-by-step process with proven tools, templates, and the Customer Focused Technology Planning™ framework

2.Make better informed technology and product investment decisions to balance both short- and long-term ROI objectives 

3.Align product, market, and technology roadmaps within and across business units

4.Stay ahead of the competition – anticipate key opportunities, threats, and global trends

5.Effectively assess projects and develop balanced development portfolios even when lacking hard numbers

Objective The overall purpose of this workshop is to enable participants to translate market, commercial, and technology priorities into a focus for roadmapping and strategy. It will provide decision support tools to help you make the right choices for growth as well as a more successful and controlled evolution of technology through your business.

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Join us, if:

• You're project execution is great, but you don't know whether you're always working on the right things

• You need to coordinate shared development targets across independent business units

• You're concerned that shifting customer needs are making products/services or technologies obsolete

• Front End Innovation needs to be better focused and managed

• You're technology base is vulnerable against new “disruptive technologies”

• You're looking to position your technology for the future

• Past investments in new technology led to few commercial successes

• You need to ensure technology investments are sound, even when when hard numbers are unavailable

• Promoting innovative projects within the constraints of approved roadmaps is difficult

• Longer-term innovation investments are being diverted by short-term pressures

• You need the keys to creating successful technical alliances

PRODUCT & TECHNOLOGY ROADMAPPING LED BY DR JAY PAAP

13th & 14th March 2017 | Düsseldorf, Germany

Innovation Masterclass 2016/17

Dr. Paap’s course is the definitive one on this topic – it will clear up the misperceptions and provide you with a proven approach that has helped past participants achieve their goals in a short time frame. This top-rated session draws on Dr. Paap’s extensive experience and provides a step-by-step implementation plan as well as problem-solving and coaching to ensure success. 

Over the two days, you will get a set of reference materials and resources, as well as recommendations and advice for specific and general roadmapping challenges.

In short, everything you need to develop a successful roadmap and a winning implementation/action plan!

Why this workshop is important to you For several decades roadmaps have provided a useful framework for focusing development efforts and promoting effective project management.  Too often the reality of roadmapping fails to deliver on the promise. Why? The following are common misunderstandings: 

* Roadmaps just coordinate activities over time but are not part of the front end planning

* Focusing on customer requests ensures developing products and services that meet their needs

* Proven technology is the fastest and least risky approach to addressing customer needs

* Publishing roadmaps can enhance communication and focus energies across the organisation

* Roadmaps always provide a clear path to success

* Open innovation with partners requires its own roadmapping process

The truth is that when implemented properly, roadmaps go well beyond providing direction for approved plans, they can stimulate innovative thinking and guide product/technology investment decisions and become the main engine of the front end process. Roadmapping can help you anticipate future drivers of your business – including disruptive technologies and offerings from unseen competitors. Overall, the power of roadmapping is its ability to unify your organisation, integrate product line strategies, and enable effective collaboration both inside and outside your four walls.

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13th March 2017

• How to develop and implement strategic roadmaps in your company

• How to tie technology and product investments to your business strategy

• How to identify current and future customer drivers – VOC and more

• How to incorporate the full range of development options into roadmaps

• How to build a landscape map that ties together key decision inputs

14th March 2017

• Translating your landscape map into action through route maps

• Frameworks for selecting projects when unknowns and perceived risk are high

• Using roadmaps to support project reviews and cross business unit developments

• Roadmap integration with other planning and NPD processes

• Leverage opportunities offered by venturing, alliances, spin-off’s etc.

• Applying the Customer Focused Technology Planning ® framework

Innovation Masterclass 2016/17

Masterclass Leader

Dr Jay PaapDr. Jay Paap, the workshop leader, has helped over 150 organisations design and implement effective roadmapping programs. His proven and highly adaptable planning framework, Customer Focused Technology Planning ™ (CFTP™) has been used throughout the world, by organisations of all types: commercial and government, consumer and B-to-B, large and small, product and service. This process was the basis for the Timken roadmapping process that was selected by the prestigious CEB as a ‘best practice’ roadmapping framework, and has been adopted by other leading companies across all industries.

Event Host

About The Moon on a Stick ltd

We are a company based in the UK, and have been born out of the re-branding of Pure Insight. Our main focus is on working with global organisations to help them embed a sustainable Front End Innovation process into their organisation,

allowing them to identify the trends that will affect their businesses in the future and working out scenarios that may occur from those trends and create advantageous opportunity spaces for them to exploit. To date we have taught over 60 companies and in excess of 600 practitioners our easy to follow

processes.

As a business we have in excess of 50 years experience in the innovation spaces with companies such as Marks and Spencer, Unilever, Mars. Ford, CPL and Boots Healthcare International.

For more information on what we do, and how we could help you, have a conversation with us by calling +44 (0)7535 669017 or writing to sean@the-moon-on-a-stick.com.

The Venue

Courtyard by Marriott Düsseldorf Hafen

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Innovation Masterclass 2016/17

Make the Courtyard Düsseldorf Hafen your home away from home during your time in Düsseldorf, Germany. Our hotel offers effortless sophistication, with spacious guest suites and a scenic waterfront setting in Düsseldorf's vibrant, dynamic Hafen district. Hotel rooms offer complimentary Wi-Fi access, plush bedding, and panoramic views of the Rhine. Visit us to take advantage of a wide assortment of outstanding hotel amenities, including a fully stocked fitness centre, a sauna, and an exceptional hotel restaurant.

T: +49-211-49390

We do not hold rooms for delegates as we have found that better rates can be obtained from the hotel booking sites, such as Trivago.

Making a Reservation Course Fee

The cost of this 2 day course is £1,299, which will include attendance at all plenary sessions and all course materials. It does not include the cost of travel or accommodation.

How to make a booking

On line at https://goo.gl/dKC631

By telephoning Sean Warren on +44 (0)7535 669017

By e-mail to sean@innovation-masterclass.com

Terms and Conditions

PaymentPayments must be made before the event takes place. The Moon on a Stick (MOAS) reserves the right to deny access without payment.

Cancellation PolicySubject to the conditions below, delegates are entitled to a full refund (less administration fee of £75) up to 28 days from the original date of registration. No refunds can be made for cancellations received after this date or for delegates who fail to attend the event. Substitutions are however welcome. In the case of substitutions not being possible, MOAS will offer a credit note, which can be redeemed against future MOAS events for a period of 12 months from the date of cancellation. Where bookings are made less than 28 days prior to the class, only credit notes will be offered should delegates wish to cancel, or not be able to attend.

Cancellation of the EventIn the unlikely scenario of the event being cancelled, either through force majeure or for any other reason, the liability of MOAS will be limited to the full return of the registration fee. No other claims against MOAS will be considered.

VATUnder EU Council Directive 2006/112/EC MOAS will only charge VAT on events held within the UK

The Moon on a Stick Ltd, Business Central, 2 Union Square, Darlington, DL1 1GL The Moon on a Stick Ltd is company registered in England and Wales

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