Product quality

Human Capital

Technology

Technical Services

Brand presence

Channel partner network

Packaging

Price

Apr - Oct - 2013 House Magazine of The Ramco Cements Limited Vol. 2 No: 3

CMD and NTPC-Simhadri Plant Incharge Shri.Balaji Iyengar after signing of agreement during MOU for supply of flyash on 22-03-2013. The print media of Vizag carried news item the next day commending the Simhadri’s pact with MCL as “a big relief for Simhadri Super Thermal Power Plant from the problem of flyash disposal”

His Excellency Dr K Rosaiah, Governor of Tamil Nadu visited Madras Cements Ltd., RR Nagar on 14.06.2013. Shri Hari Haran, District Collector of Virudhunagar was also present.

Governor of Tamilnad visits RR Nagar

MoU signed with NTPC-Simhadri Plant

Patron

P R Ramasubrahmaneya RajhaChairman & MD

Advisory Board

A V DharmakrishnanChief Executive Officer

Balaji K MoorthyPresident (Marketing)

M J Sai KumarAsst Vice President – HRD

K.SelvanayagamCompany Secretary

N VaradarajanAVP-IT

Editor

G BharathSr DGM- Learning & Development

COORDINATORS

RR NagarE Alwar, AGM- Personnel

AlathiyurSridhar N., Sr Manager-Personnel

AriyalurA Johnson Antony Leo, DGM-PersonnelJayanthipuramE Anjaiah, AGM- Personnel

MathodManjunath Das, AGM-Personnel

Marketing-TamilnaduR Vijayan, AGM-Marketing, Madurai

Marketing-AndhrapradeshA Sriram Reddy, Manager- Marketing - Vizag

Marketing-KarnatakaS Srikanth, Manager (Mktg)Bangalore

Marketing-KeralaP Viswanathan, Sr DGM (Mktg)Ernakulam

Corp Office, Grinding Units,R Murali, Dy. Manager- Payroll,Corp office, Chennai

Published by

The Ramco Cements LimitedCorporate Office, 98-A, Auras Corporate Centre Dr RK Salai, Mylapore, Chennai- 04

Design & Printing G.Devaraj (98405 59153)

Visits and Events

MCL becomes The Ramco Cements Limited

In accordance with the resolution passed by the Board of Directors at their meeting held on 30.05.2013 and by the shareholders at the Annual General Meeting held on 29.07.2013, our Company’s name has been changed from Madras Cements Ltd. to “THE RAMCO CEMENTS LIMITED”.

Government of India has approved the change of name and the change is effective from 5th August 2013.

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From the Chairman’s Desk

Dear friends,You are all aware that our Company Madras Cements Ltd has been renamed

as The Ramco Cements Limited. Being the flagship company of the Ramco Group with the distinction of pioneering the branding of blended cement under the brand name Ramco Super Grade, the name Ramco blends well with the Company.

When we started our first plant at Ramasamy Raja Nagar during the early sixties with a capacity of 66000 tonnes per annum, the primary intention was to cater to the needs of the erstwhile Madras State as well as Kerala. Moreover, the Madras Government, for the first ever time, invested in a private company by participating in our Share Capital. Hence, it was not a surprise that our Founder aptly named the Company as “Madras Cements Ltd”.

We have come a long way since then. Our capacity now stands at around 14 million tonnes per annum with five integrated cement factories and three grinding units. The expanse of our market goes far beyond geographical bounds of peninsular India and we have made forays in the eastern as well as western India. With the setting up of our Kolaghat grinding plant, we have a formidable presence in the East. Ramco has already penetrated the markets in the North to Jharkhand, Chattisgarh and Sikkim. We have been exporting to Sri Lanka since long and our exports to Myanmar have already taken off. At this juncture, as Ramco is truly emerging as a country-wide brand leader, the new name “The Ramco Cements Limited” is very befitting and augurs well for the Company.

The new name also identifies us well with the core values of our Ramco group. As a group, we have been steadfastly upholding our values of ethics and integrity, customer centricity and pioneering technology. With the new name coming into place, let’s rededicate ourselves to the values of Ramco, and imbibe them in our spirit and display them in all our actions.

If we continue to be committed to excellence in whatever we do, I am certain our brand will command premium wherever we foray.

Wishing and your family all the very best.

P R Ramasubrahmaneya RajhaChairman & MD

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Interview by our CEO

CementingIT's Place

Madras Cements isn’t your typical manufacturing company. For one,it took to IT—in 1984—at a time when even contemporary enterprises weren't tech-savvy.

If that's an aberration for a manufacturing firm, consider this: Its current CEO, Dharmakrishnan A.V., is a self-confessed tech enthusiast. And that makes him stand out among CEOs of old-economy companies.

Today, with over 30 years in the company—which he joined as a CA— Dharmakrishnan hasn’t changed much. His undying faith in IT has ensured that he has the ability to monitor everything from his iPad—in real-time—from productivity in his manufacturing facilities to sales of finished products.

Under his leadership, the flagship company of the Ramco group has generated the highest average EBITDA per tonne of cement produced in the industry at Rs 1,190. That’s 19 percent higher than its nearest rival.

In this interview, he talks about the challenges in the cement industry and why he believes IT can tackle them.

CIO: You joined MadrasCements 30 years ago. What has changed since then?

Dharmakrishnan A.V.: When I joined Madras Cements in 1982, it was a very small company with a turnaround of Rs 50 crore. We were a regional player with a capacity of around 5 lakh tonnes catering to four districts each in Tamil Nadu and Kerala.

Now, we are at 14 million tonnes. Even though we are yet to be an all-India player, we are the second largest player in South India and among the top ten in India.

We have plans of reaching 20 million tonnes in four to five years.

Madras Cements also holds thedistinction of being among the first few

companies to implement IT systems way back in 1984. We deployed computerized invoicing and accounting with COBOL and Focus systems. From the very start, we wanted everything to be automated. We also had the urge to be pioneers in the adoption of technology.

Which is why, we keep assessing the

relevance of the latest developments inIT for our business. We try and make the best use of systems not only to enhance our processes, but also in every sphere of running the enterprise—from limestone quarrying to dispatches.

Madras Cements is considered one of the most well-managed companies as far as cost is concerned because we have IT systems in place. We always act on information and there is no need to rely on anyone’s gut feeling. And even if it is a decision based on gut feel, it has to be backed by information because numbers don’t lie.

Madras Cements has always held its IT department in high regard and has made huge investments in IT. At any point of time, we have 20 to 30 IT projects that extend to every part of the company.

We started with report generation and are now at a level where our analysis is also aided with technology from Google. At any given point in time, I know the Take informed decisions quantity of cement sold in any particular street. I can see who

Published in the monthly magazine in the IT domain CIO.IN

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my competitors are in an area and analyze the potential of a particular location.

Also, our sales representatives have been provided with devices that give them realtime information. It helps them assess their business in terms of dealer performance and responsiveness, understand their stocks, and help sales managers take stock of their team’s performance.

Our dealers can book orders online. A dealer who uses the online system to book orders is bound to have a healthy stock and is assured of timely payments. This also helps gauge his performance on predecided parameters.

Today, I expect my IT department to train people to use our IT systems. Our entire operation depends on IT products developed with the help of Ramco systems. The IT team should consistently demonstrate the advantage of using IT and drive adoption.

Does it also help you track the performance of your facilities and avoid downtime?

Initially, the process of tracking downtime was manual and relied on someone’s assumptions. Today, we have an excellent IT system that gives us clarity on the equipments that are running and provides us with details like their speed and consistency.

If there is any variation from the standard deviation of 0.5-0.6 percent— from the set parameters—the response teams are alerted and can enquire the reasons for it. If the variation is high despite these efforts, then an alert is sent to senior people at the location and also to the corporate headquarters, allowing us to take immediate action.

And does IT play a role in solving logistics problems?

Cement is a high-volume and low-value commodity. So, at times, the distribution cost may be higher than the manufacturing cost. Even in terms of freight, cement manufacturers draw competition from unusual aspects likea sugar factory in the vicinity which would transport sugar in 50kg bags—each bag worth Rs 5,000-6,000. Whereas, a similar 50kg bag of cement will only have a value close to Rs 300. So, while the sugar guys can afford to pay close to Rs 1,000 per bag for freight, the cement players can barely manage to pay Rs 20-30 per bag. We have to compete with them during peak demand.

We decided to get dedicated trucks that

run exclusively for us by financing some of them and giving out interest free loans. Also, since Madras Cements is handling multilocation plants with distinct manufacturing costs, we figured out the total costs for select destinations with the help of our information systems. The dispatches then take place based on that information.

How does IT help you meet customer expectations?

The quality of cement and service to our dealers are the most important factors in our business. In that context, IT helped us realize that we were de-growing in an area where we are traditionally very strong. Our systems helped us identify the dealers who were de-growing and the rate at which this was occurring.

We realized that dealers expect delivery within five to six hours of placing an order. While this is possible, dispatching smaller orders of 8-10 tonne is a wasteful expense until another dealer from the same area also places an order. In that case, we can use larger trucks of 18-20 tonne capacity. But waiting for orders could cause an indefinite delay.

There was no control over whom the lorry driver would first deliver the order. By the time these decisions were taken, it would be five to six days since the first person placed the order. Within 24 hours of realizing the need, we deployed LCVs and we are now growing by 25 percent in the area. That’s why our information s y s t e m i s t h e b a c k b o n e o f o u r operations.

What’s your strategy behind increasing capacity utilization to 90-95 percent?

We have identified markets where there is a scarcity of cement. Our strategy is to move semi-finished goods to a location where other raw materials are available and manufacture cement at such locations.

Clinker, for example, is a semi-finished product. In the case of fly ash-based cement (ash produced during combustion of coal), almost 65 to 70 percent is clinker and around 25 to 30 percent is fly ash. So, we move clinker to the place where fly ash is available and grind the cement and sell it in nearby locations. This also helps drastically reduce transportation costs.

So, moving gypsum or even slag from a place like Vijayawada, where it is abundant, to a location where clinker is produced and then moving the finished product back to Vijayawada—because the

demand there is high—is wastage of transportation. Instead, we move clinker to Vijayawada and grind it there, saving space and costs of transporting slag or gypsum. We currently have three grinding units and have plans of opening up three or four more units.

Vijayawada falls in AP which is politically unstable. How do you cope with decline in demand?

We have always anticipated a situation where the demand for cement will be much less than its supply, especially as many companies are planning to invest in Andhra Pradesh (AP). We also need to realize that within 10 years, only four states will be able to produce incremental capacity of cement.

AP, Rajasthan, and Gujarat have additional resources and incremental capacity can come only from these places. We have no alternative but to rely on the raw materials from AP, produce clinker, and grind it elsewhere. This is why we have put up a grinding unit in Bengal, close to a thermal station where we can acquire fly ash at cheap rates. That unit is the farthest grinding unit from a clinker source. Our capacity in AP is three million tonnes of which one million will be taken to Bengal for grinding.

In a place like Tamil Nadu, the incremental capacity can, at best, be one to 1.5 million tonnes because there’s only that much limestone available in the state. There’s very little limestone in South Karnataka, whereas in the western belt near Belgaum, it is available but that has now moved to serve Maharashtra.

How do you plan to change your image as a player in the South Indian market?

While we are pioneers in the adoption of technology, our promoter’s philosophy with respect to expansion is to grow with internal accruals. In the south, we are able to control our costs and compete strongly.

Being a raw-materials-based industry, we are looking for availability of rawmaterials in different areas. We are seriously considering one or two places outside our traditional market. If we are successful in getting to those, then we will go outside our market. Else, we will try to expand within our market.

That said, there is enough scope for growth in the south. Even though the capacity is higher than consumption, I am convinced there is scope for improvement in our market share here.

Ramco Bhandham 05

Corporate Citizenship

CMD donating tricycles to the physically challenged people

Ariyalur unit has donated an amount of Rs.13.50 lakhs under self-sufficiency scheme to construct the road at Sendurai and Nallampathai Village. C Ravichandran SGM-Administration is seen handing over the cheque Sri P Senthilkumar,IAS, the then Collector of Ariyalur Dist.

Employees of Salem Grinding Plant collectively donated Rs. 30200/- towards Kamalayam differently-abled children.

Blood Donation Camp at Ariyalur

An amount of Rs.2.8 lakhs was donated for self-sufficiency scheme to construct the road and culvert at Kattupringiam Village. Here, S Shanmugam, VP (Mfg), S Ramaraj, AVP-Admin of Alathiyur along with C Ravichandran, SGM Admin of Ariyalur are seen handing over the cheque to Sri Ravikumar, IAS, the then Collector, Ariyalur.

Ramco Bhandham06

From the Editorial of EASTERN BRIDGEThe Newsletter of Rotary Club of Madras East

HUMILITY PERSONIFIED.The steadiness in his walk and his pleasant

demeanour were there for all to see. All could feel the experience he has gathered over the years, the decades, the sincerity in his smile, the warmth in his handshake, the keenness when asking for the names of people he talks to, the calm and patient response to all questions . . all in right measure and attitude.

What struck me however, which stood out, was the humility with which he mingled with everyone.

There was never a wave of hand to dismiss, never an element of disregard to anyone. That humility, if anything, is probably what has been growing constantly in him, in direct proportion to each achievement and success throughout his years in business and public life; from the initial days of honing his skills to more recent years of riding the tide of success and satisfaction, as his cup of a complete life became full and fuller.

When you are reading a book cover to cover or a magazine beginning to end, it would be most beneficial if we can get even one useful idea from it, that would make a difference to our attitude and approach to life.

Similarly, standing beside this great soul, if we could absorb just this one attribute, it is in itself a great lesson, that every person should inculcate and emulate, whatever he or she may be in life or profession. It may be doing something good for oneself, or for the family or for society; if it is understood by us that it is an opportunity God has given and therefore we are merely a channel used to achieve that something in life, humility will search for you and dwell in you!

With all the opportunities that we, as RCMEians, are getting to contribute to society, to rub shoulders with the 'who is who' in this country, or to observe that broad smile on the innocent face of the destitute we have helped, there is every chance that our ego would tend to get bloated a bit. We should take a leaf out of the book of Sri P R Ramasubramaneya Raja, who despite having achieved all that a human being can aspire for in one human birth, continues to radiate humility. We should imbibe this HUMILITY deep into us for as long as we are destined to breathe amidst the lush beauty of this great planet of ours!

The Rotary Club of Madras East presents the first Corporate

Citizen Award to our CMD Sri P R Ramasubrahmaneya Rajha and the Award was presented by Padma Bhushan Sri Narayan Vaghul in a function organised by them on Wednesday, 3rd March 2013. Rtn. R. Venkatakrishnan, Chairman for the Committee of the Awards, described in great detail the history and reasons on what led to instituting the Corporate Citizen Award and announced how unanimously the choice was Sri P R Ramasubrahmaneya Rajha, Ramco Group. Rtn. P.E. Ramakrishnan, who drafted out the citation for the Corporate Citizen, read out the citation and then the Award was presented to Sri P R Ramasubrahmaneya Rajha by the Chief Guest, Padma Bhushan Sri N Vaghul.

The Rotarians Confer the Corporate Citizen Award to our CMD

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Awards & accolades

Events and Happening

Ariyalur Periyanagalur Limestone mines got the Overall Performance Award during 21st Mines Environmental &Mineral conventional conservation week 2012-2013. Here, the Award is being received by Johnson Antony Leo, DGM (Personnel), G R Magesh, AGM-Mines, N Ajmal Ahmed, Sr.Mgr and T Raman, Sr.Mgr-Geology from R.K Sinha, Controller of Mines(South Zone), IBM-Bangaluru.

QCFI, Hyderabad Chapter conducted a seminar on 12th June 2013 for Cement Conclave at Madras Cements Ltd., KSR Nagar, Jaggayyapet. The Conclave was attended by Senior Executives of 17 cement industries in AP. The Chief Guest Sri Bala Kishore, Director of Factories of Andhra Pradesh, lauded the efforts taken by our Company to encourage the QC movement in the industry.

Roller Press commissioning at Salem grinding Unit: Polycom project was conceived in the year of 2011 and the same has successfully been commissioned on 11-03-2013. This has enhanced the plant capacity up to 2 million tons per annum

Dry Mortar Products DRY MIX LAB

Inaugurals of the Chemical Laboratory at the Dry Mix Plant, Sriperumbudur. Here, Advisor-Dry Mix is seen demonstrating the tests hands-on to the QC team at Dry Mix Plant.

The new Chemical lab is an addition to the Dry Mix Lab for testing dry mix products and raw materials. With the Chemical lab inauguration, Dry Mix Plant Lab is equipped with complete basic testing facilities.

While Inaugurating the lab, Advisor-Dry Mix emphasised on the importance of adherence to quality standards for dry mix products and further elaborated the need for good materials and technologies for enabling quality construction

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Environment

Planting of tree saplings at Salem and Chengalpet Grinding Plants to mark the World Environment Day.

500 saplings were planted at our Mines and Colony at Jayanthipuram as part of Environment Day celebrations

The theme for this year’s World Environment Day celebrations is Think-Eat-Save. Think.Eat.Save is an anti-food waste and food loss campaign that encourages you to

reduce your foodprint. According to the UN Food and Agriculture Organization (FAO), every year 1.3 billion tonnes of food is wasted. This is equivalent to the same amount produced in the whole of sub-Saharan Africa. At the same time, 1 in every 7 people in the world go to bed hungry and more than 20,000 children under the age of 5 die daily from hunger.

Given this enormous imbalance in lifestyles and the resultant devastating effects on the environment, this year’s theme – Think.Eat.Save – encourages you to become more aware of the environmental impact of the food choices you make and empowers you to make informed decisions.

While the planet is struggling to provide us with enough resources to sustain its 7 billion people (growing to 9 billion by 2050), FAO estimates that a third of global food production is either wasted or lost. Food waste is an enormous drain on natural resources and a contributor to negative environmental impacts.

This year’s campaign rallies you to take action from your home and then witness the power of collective decisions you and others have made to reduce food waste, save money, minimise the environmental impact of food production and force food production processes to become more efficient.

Making informed decision therefore means, for example, that you purposefully select foods that have less of an environmental impact, such as organic foods that do not use chemicals in the production process. Choosing to buy locally can also mean that foods are not flown halfway across the world and therefore limit emissions.

So think before you eat and help save our environment!

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Founder’s Day Celebrations

RR Nagar

Alathiyur

Mathod

CMD paying homeage to our founder

Ariyalur

Kolaghat

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Salem Grinding Unit

Founder’s Day Celebrations

The 119th Founder’s Day was celebrated in all our Units and Grinding Plants on 24th April this year with the usual piety and gaiety. On this day, our fellow-Ramcoites at all Units assemble together to pay homage to our Founder and organise Social service activities like blood donation camps, medical check-up camps etc. On this day, Long Service Awards are also given to recognise the employees who have completed 15 years, 25 years and 30 years. Cultural events and sports tournaments are also organised to bring out the multifarious talents among employees and the members of employees’ families.

At RR Nagar, CMD started the blood donation camp organized by Ramco Social Service League (RSSL). He appreciated all the blood donors and also gave mementoes to those who were donating blood consistently and doing it for the 25th time and also to those who donated blood in times of medical emergencies. CMD gave away the Long Service Award to the Long Service Awardees andhe expressed his appre-ciation for them. There were also several other events including cultural activities that marked the celebration.

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Tournaments

Volley Ball Tournament was organised on the occasion of the Founders Day celebrations. 24 teams from various cement plants from in and around Jaggaypet participated and the tournament was won by the team from kevosam Cements, while our Jayanthipuram team emerged as Runners-up.

PACR Cricket Tournament organized by Ramco Recreation Club, Alathiyur was held from 10.03.2013 to 21.04.2013. Eight Teams from various Cement Plants in Ariyalur participated in the tournament. MCL-Alathiyur-A Team bagged the PACR Cricket Tournament Cup – 2013. S Ramaraj (AVP -Administration, MCL-Alathiyur) presented the cup to the Winner Team.The winning team of the Volley Ball Match in all

jubilation at Kolaghat

CMD interacting with Virudhunagar District Collect Sri Hariharan during the event

CMD inaugurating the Rajapalayam Ramco Badminton

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5S

5S launch at Units5S launch at Alathiyur : VP (MFG) S.Shanmugam unveils the 5S Oath during the launching function of 5 S practices on 03.06.2013

5S launched at Ariyalur:5S initiative has been launched in Ariyalur and here, M Srinivasan, Sr VP (Mfg) is seen administering the 5S Oath during the 5S launch function

Progress of 5S at RR Nagar:Implementation of 5S activities is in progress in our RR Nagar Unit; 80% of all the 46 zones have attained the level of 2S i.e. sorting and segregating of all unwanted items and disposing them of through proper means and also setting them in order by proper tagging, marking of areas and by assigning responsibilities for the upkeep. Monthly 5S audits are also conducted internally and the Zones showing maximum improvements are recognised on the 5S day, which is celebrated on the first Saturday of every month. During the 5S day, Mass 5S Activity is carried out in which every employee participates in the 5S activity. Encouraged by the progress in 5S at RR Nagar, our Alathiyur and Ariyalur Units have also launched 5S initiative. Stores Department of RR Nagar Unit has shown a remarkable improvement in the upkeep and storage of items in their storage area and bagged the overall Best performance Zone for the month of August 2013

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Leader-speak

For the Leader-Speak column, we posed the following 10 questions to N Ravishnakar, Sr Vice President (Mfg) at our Ariyalur Unit and we feature his responses here:

1. Can you tell us one person who has had a tremendous impact on you as a leader? Why and how did this person impact your life?

Some change our way of thinking and our perspective of life. The person who impacted me as a great leader is Mr.CRV Subra-manian, Executive Vice President of Larsen & Toubro Limited.

He taught me a lot about leading and managing, about keeping things simple and getting people to focus on the right priorities. He also taught me about commitment, making commit-ments and meeting them, as a way of building credibility and trust.

2. What is one characteristic that you believe every leader should possess?

Empathy and compassion are the two important aspects of a leader's character. If one can empathize with another person’s emotions and situation and be compassionate in the way he leads, that’s what makes a leader.

3. What is the biggest challenge facing the leaders today?

The market place is very competitive and the biggest asset within a company is human capital, not their product or service. To find the right people, train them, give them the right roles and responsibilities and compensate them fairly is the biggest challenge for leaders of today.

4. How do you keep inspiring your people to set stretch goals and walk the extra mile?

I spend time developing subordinates engaged in highly

collaborative behavior and encourage them to be more innovative. I am willing to spend more t ime communicat ing effectively, establishing a clear vision with timely appreciation for their performance.

5. What are the essential and core values of our organization that sets it apart from other companies?

Professional Integrity, Values and Ethics

6. What would you look for in the people when you interview them for hiring?

I look for these qualities. Candidates should be sincere, hungry and energetic.

7. What advice would you like to give to the aspiring leaders?

Watch leaders you admire and learn how they handle various situations.

8. Life on the fast lane means meeting deadlines, related stress and travel at odd hours. What is your mantra for stress manage-ment?

Be calm and composed and focus on how to move forward.

9. What inspires you the most? When you get up in the morning, what are the thoughts that keep you energized for the day?

Hard work is my mantra as there is no shortcut in life; every morning is a good beginning to perform better.

10. What would you like to tell our fellow Ramcoites?

Motivate and be self-motivated, be empathetic and open for change. Be focused on your targets and keep the flag always flying high.

Ramcoite’s Credo Core Beliefs & Values

• Customers continued satisfaction and the sensitivity to their needs is our source of strength and security. If there is no customer, there is no business

• We do not look at productivity as a game in numbers. We try to learn from others, be committed to quality and always stay ahead in terms of technology

• We have strong faith in the innate creative abilities and infinite potential of human resources. We are committed to investing in people development and growth, since this is the foundation for strong and qualita tive growth of the organization.

• Freedom to professional mana gers, open channels of communication, transparency in whatever we do, participative management, involvement of the workers in their leisure time in community and social work are evidences of our faith in human resources

• We believe that when the organization grows, the society and the community around us should also grow.

• Even while continuing to achieve sustained growth through fair, just and ethical means, we strongly believe in respecting others sentiments and values.

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Learning Track

MACE team of Karnataka with President (Marketing) at our RRDC during the training workshop on ‘Dynamics of Customer Interactions’

MACE team of West Bengal / Odissa in action during the Roleplay session in a training workshop held at our Kolkata RSO.

Training programme on “Integrated Management System – Internal Auditors” was conducted from 02.05.2013 to 04.05.2013 by IMS Consultants Ganesh Iyer, Vidhyanathan and Elavarasan. 28 employees participated. The programme aimed at developing resource persons for carrying out IMS internal audits.

IMS Internal Auditor Training at RR Nagar

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RAMCO LEADERSHIP WORKSHOPBY DR.BORIS GROYSBERG, HARVARD BUSINESS SCHOOL

Ramco Leadership WorkshopAll the top rung executives of entire Ramco Group participated in “Ramco Leadership Workshop” held in April 2013 at Chennai and the Workshop was facilitated by Dr.Boris Groysberg, Professor of Business Administration, Harvard Business School.

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RAMCO LEADERSHIP WORKSHOPBY DR.BORIS GROYSBERG, HARVARD BUSINESS SCHOOL

Ramco Bhandham 17

The Brand Story

Bold & Beautiful RSG branding in Coimbatore - Bus shelters.

RSG Central Medians adorning the streets of Coimbatore.

Tourists in Ooty can’t miss the RSG traffic signals

RAMCO SUPERGRADE – The ‘all pervasive’ brand

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Ramco EverywhereAnyone entering the new Airport at Bhubaneswar, is bound to be overwhelmed with our Ramco advertisements. Here are a few snapshots that will catch your glimpse when you enter this Airport

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Marketing

Tamilnad

CEO giving a demo of our market intelligence systems to our leading dealers of Chennai during the Dealer Meeting held at our Corporate Office as part of our Founder’s Day Celebrations.

Trans-shipment Point was opened at Udumalpet on 29.05.2013 and the inaugural function was attended by leading dealers in the area.

Anil Kumar Pillai AGM-Technical services addressing the builders during the Green Building Conference organized by the Builders Association of India (BAI) , Southern Centre at Chennai on 07.06.2013. Seen here are O K Selvaraj, Secretary, BAI along with other office bearers.

An evening with Ramco – Pondicherry Engineers Meet at Pondy held on 06.05.2013.

Corporation of Madurai organised a mass rally on 03.02.2013 as part of the mega event “Maa Madurai Potruvom”. The rally was attended by Sri Ansul Mishra, the then district collector, Sri Balakrishnan, Supdt. of police, Sri Karumuthu Kannan, MD of Thiagarajar Mills Group and Sri Ratnavel Pandian , Sr.President , Madurai Chamber of Commerce and Industry. Seen with them is our Sr DGM-Mktg M S Asokan. Ramco had a very prominent presence in the event, thanks to our publicity campaign.

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Marketing

Andhra PradeshPresident- Marketing addressing the engineers and architects during the Construction Professionals Meet organised by MCL at Hotel Grand Bay, Visakhapatnam.

Ramco Dealers Association has been doing commendable job in enhancing the brand equity of Ramco in Visakhapatnam and President(Marketing) lauded their efforts and congratulated the forum members during a recently-held meeting of Ramco Dealers Association.

K.K.Sadasivam, GM- Mktg – AP, presenting momentos to families of Vizag Ramco Dealers on the eve of Ramco Dealer Get-together.

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In the News

T E Narasimhan | Chennai July 1, 2013 Last Updated at 20:29 IST

realisation. The capacity-demand mismatch is expected to come down over a period of next few years, improving the capacity utilisation of the industry. The company would continue to focus on cost control measures and strategic decisions on production and distribution to protect and improve its profitability.

To increase power generation

At Ariyalur, Tamil Nadu, the company had commissioned a 20-Mw thermal power plant. With this, the capacity of the captive thermal power generation at Ariyalur had risen to 60-Mw. At Ramasamy Raja Nagar, it has commissioned a 25-Mw thermal power plant.

"Due to an acute power shortage, it would be advantageous to invest further in power generation," said the company. Accordingly, it is proposed to enhance the capacity of the thermal power plants at Alathiyur, Jayanthipuram and Ariyalur by adding one turbine each of 6-Mw capacity at a total cost of Rs 55-crore.

The company has continuously i nve s te d i n c a p t ive p o we r generation. The investments in wind farms, thermal power plants and heavy fuel oil-based power generating sets have ensured that the company has a variety of captive sources of power, besides getting grid power. The liberalis-ation of the power sector will enable the company to utilise these captive sources in a most advanta-geous manner for self-consumption as well as sale of power under the Intra -State Open Access Policy. The usage of the alternate sources of power would be decided in a cost judicious manner, as power is one of the most important elements in the production of cement, said the company.

The new unit will come up at Visakhapatnam and is expected to be commissioned in the second

quarter of 2014-15Madras Cements plans to invest Rs 360

crore to set up a new grinding unit in the neighbouring Andhra Pradesh and another Rs 55 crore to increase its power generation capacity.

The new unit wil l come up at Visakhapatnam and is expected to be commissioned in the second quarter of 2014-15, according to the company's annual report 2012-13. It was further stated that the necessary clinker for this plant would be transported from its Jayanthipuram plant.

The output from this plant would be marketed in coastal Andhra Pradesh,

particularly Vizag, and in Odisha and Chattisgarh.The company, in the recent past, had established three grinding units near the fly ash availability areas and the major cement consumption areas.

This has helped the company in economising the cost of transportation and to better service the markets. In line with that, the company is now planning to install its fourth grinding unit.

On its outlook, the company said the cement industry was expected to grow 8 per cent in 2013-14. The demand increase is expected to be sustained due to the government spending on infrastructure projects, rural housing and development and the general increase in the economic activity.

However, the excess capacity created by the cement industry during the past years will have an impact on the production of cement and sales

Madras Cements to invest Rs 360 cr

Business Line coverage of Ramco- BusinessLine sponsored CAI 2013 exhibition held at Chennai Trade Centre

CMYK

CH-X

CHENNAI

THE HINDU � BUSINESS LINE..FRIDAY, AUGUST 16, 2013�4 ECONOMY

India, China strategic talks next weekNew Delhi, Aug. 15

After a gap of nearly three years, India and China willhold their next round of Strategic Dialogue here next

week during which the Indian side is expected to raisecontentious issues of waters and border incursions byChinese troops. The fifth round of the Dialogue, to beco-chaired by Foreign Secretary Sujatha Singh andChinese Vice-Foreign Minister Liu Zhen, will be held onAugust 20 and will also review the progress onnegotiations on Border Defence Cooperation Agreement.This will be the first interaction of Singh with seniorChinese officials on crucial bilateral issues. The lastStrategic Dialogue was held in 2010. The Dialogue, on thelines of Foreign Office Consultations, will also work onissues ahead of Prime Minister Manmohan Singh’s visitto China. The Prime Minister is expected to travel toBeijing in October. — PTI

PSUs reform proposals by Aug-endNew Delhi, Aug 15

The Department of Public Enterprises (DPE) willmove a Cabinet note on reforms for state-owned

companies, including three-year fixed tenure for CPSEsheads, by end of this month. The Department has heldconsultations with the ministries concerned on reformsmeasures that have been accepted by the Group ofMinisters, headed by Finance Minister P. Chidambaram.“The DPE has completed inter-ministerial consultationson the recommendations (approved by the GoM) and willsend these recommendations to the Cabinet by end of thismonth,” DPE Secretary O.P. Rawat told PTI. Thesuggestions are aimed at strengthening performance,transparency and efficiency of the Central Public SectorEnterprises, he added. — PTI

Traders charged: Preet Bharara, US Attorney for theSouthern District of New York, announcing chargesagainst two former JPMorgan Chase and Co. traderswhile George Canellos, co-director of the enforcementdivision at the Securities and Exchange Commission, lookson during a news conference in New York on Wednesday.Javier Martin-Artajo, a former executive who oversaw thetrading strategy at the bank’s chief investment office inLondon, and Julien Grout, a trader who worked for him,were charged by US prosecutors with attempting toconceal trading losses at the largest US bank last year aspart of a probe of its $6.2-billion loss on derivatives bets.— Bloomberg

Briefly

K.R. SrivatsNew Delhi, Aug. 15

The suspense on when thenewly drafted Indian Account-ing Standards, known as Ind-AS, will come into force maysoon be over.

A high-level core commit-tee, comprising representa-tives of various regulators —Reserve Bank of India, Securi-ties and Exchange Board of In-dia, Insurance Regulatory andDevelopment Authority andthe Corporate Affairs Ministry— will meet on August 23 todecide the roadmap for Ind-ASimplementation, said RenukaKumar, Joint Secretary in theMinistry of Corporate Affairs.

The core committee’s rec-ommendations will be for-warded to Corporate AffairsMinister Sachin Pilot, who willtake a final call on the imple-mentation date, she added.

Ind-AS are a set of account-ing standards framed by Indiato converge itself with the In-ternational Financial Report-ing Standards (IFRS), a set ofglobally recognised account-ing standards.

The newly drafted Indianaccounting standards are al-most in alignment with IFRS,except for a few carve outs.

India has been looking toconverge with IFRS from April2011. But thanks to lobbying byIndia Inc, the Government andregulators had dithered on anydecision on this matter.

This issue is now before thecore committee.

As for banks, the RBI hadrecently written to the Corpo-rate Affairs Ministry that, asthe banking regulator, it wouldlike to decide on Ind-AS(IFRS) roadmap for banks.

Indications are that IRDAmay on its own decide on theroadmap for IFRS implemen-tation in respect of insurancecompanies.

The Corporate Affairs Min-istry had asked the charteredaccountants institute to comeup with a new roadmap forconvergence of Indian ac-counting standards with IFRS.The institute had recommend-ed that companies with a networth of over Rs 1,000 croreshould be asked to adopt IFRSfrom April 1, 2015, for prepar-ing their financial statements.

srivats.kr@thehindu.co.in

New accountingnorms: Core

committee tomeet on Aug 23

Richa MishraNew Delhi, Aug. 15

Oil and gas exploration in In-dia is set to reach a new maturi-ty level with the Governmenttaking steps that will lead toreplacing the current fixedauction of blocks mechanismwith a system of continuousbidding.

Petroleum and Natural GasMinister M. Veerappa Moilyhas given his approval for set-ting up the long-pending Na-tional Data Repository (NDR),which is a Government-spon-sored data bank, under the Di-rectorate General ofHydrocarbons (DGH).

This is not the first attemptby the Government to set up arepository. A few years ago, the

DGH had called for bids fromprospective consultants for set-ting up a data bank. But therewas a dispute over the selectionprocess, leading to the Govern-ment cancelling the bids.

Now, with this approval, theMinistry has formalised thesystem, an official said, addingthat approvals had also beengiven for appointing EngineersIndia Ltd (EIL) as the projectmanagement consultant, as al-so for calling of tenders fromnational as well as internation-al players to set up the databank.

The estimated cost of theproject is over Rs 55 crore. Therepository will help store andmaintain hydrocarbon explo-ration and production data in a

safe and re-usable manner. Itwill also facilitate efficient datareporting, exchange andtrading.

This will bring down the ex-ploration costs of companies,as data collection is the mostimportant component of thebusiness. For instance, if theexploration cost is $100 mil-lion, a large part of thisamountgoes into acquiring data, as-sessing it, and undertaking ge-ographical studies.

The repository will also fa-cilitate an Open Acreage Li-censing Policy (OALP) regimewhere the companies can se-lect any block on offer at anytime, without waiting for theregular bid rounds.

Under the present New Ex-ploration Licensing Policy(NELP), fixed areas are on offerfor a stipulated period withinwhich the prospective contrac-tors have to bid.

Introduction of OALP will

provide continuous opportuni-ty to bidders for expediting theoil and gas hunt in the country.OALP is already operational inAustralia, Canada, and Pakis-tan. It can be operationalisedsimultaneously with the NELProunds.

Data is available with manycompanies, a senior officialsaid. ONGC has the largest databank. Oil India, Reliance In-dustries, Cairn (India) have da-ta which is exclusive to them.With the NDR in place, the in-formation will be available toall.

But, modalities will need tobe worked out on how the com-panies will be allowed to accessthe data.

richa.mishra@thehindu.co.in

Hunt for oil, gas to get easier with new bidding system

Steps afoot to set up data repository

�FOR EASY EXPLORATION�� Cost of setting up a data bank is estimated at Rs 55 cr..........................................................................................................................................

�� A data bank will cut down exploration costs..........................................................................................................................................

�� All companies will have access to the data bank..........................................................................................................................................

G. Naga SridharHyderabad, Aug. 15

The fate of the 27 newIndustrial Parks (IP) to comeup in Andhra Pradesh nowhangs in balance, thanks tocreation of Telangana State.

Interestingly, AndhraPradesh IndustrialInfrastructure Corporation(APIIC), which is developingthe parks, made apresentation to ChiefMinister N. Kiran KumarReddy on the need to developthe new industrial parksabout a week before theformation of Telangana Statewas announced.

Currently, AndhraPradesh has 319 IPs and 76Special Economic Zones.

“Many of the IPs arecompletely saturated andhence there has been a needfor new industrial parks,’’APIIC, a nodal agency fordevelopment of SEZs and IPsin the State, said in thepresentation.

Out of 27 IPs, 15 areproposed to be set up inAndhra/Rayalaseema regionwhile the remaining are inTelangana. This also includesindustrial parks exclusivelyfor women entrepreneurs. LAND ACQUISITIONThe projects are likely to runinto rough weather as issuessuch as acquisition of land,revenue and investmentswould have to be dealt by therespective StateGovernments.

As of now, APIIC has got a

land pool of over 1.24 lakhacres of which 74,422 acreshave been allotted. Thewhole process is under “utterconfusion’’ according to asenior functionary of APIIC.

The patta land which isthe process of acquisition(44,156 acres) and acquiredland yet to be alienated(48,275 acres) have beenimpacted by the decision tocreate Telangana and allworks have been stalled bythe corporation.

A central team is learnt tohave been in touch withAPIIC already to ascertainthe state of projects/investments and issues to beconsidered for partition. Theapplicability of GovernmentOrder (No 571) on landallotment guidelines forvarious projects is doubtfulfor different regions in thepresent state of affairs.MANUFACTURING ZONESThe bifurcation of the State isalso expected to delayexecution of NationalInvestment ManufacturingZones (NIMZs). Recently,the State Government hasreceived in-principleapproval for three (NIMZs)in Chittoor, Medak andPrakasam districts.

The land acquisition forChittoor and PrakasamNIMZs is underway and it iscompleted in Medak. TheState Government is nowpreparing to sanction specialstaff to APIIC to overseeNIMZ activities which mightget delayed now.

naga.gunturi@thehindu.co.in

Sword hanging overindustrial projects in AP� T-IMPACT

Our BureauChennai, Aug. 15

Despite the economic slow-down, there is a healthy hous-ing demand in the suburbs,according to Sandeep Mehta,President, Tamil Nadu chap-ter of the Confederation of Re-al Estate DevelopersAssociation of India.

In an interaction after inau-gurating the Construction,Architecture and Interiors2013 exhibition, he said thesuburbs to the South of Chen-nai particularly along the OldMahabalipuram Road, up toSiruseri over 25 km fromAdyar continues to be in de-mand. Similarly, along theGST Road, the NH 45, trans-actions continue to happen.

The critical factor is con-nectivity, if road and rail linksare provided to the suburbs,

affordable housing supply cantake place. For instance, incities such as Bangalore, im-proved connectivity is open-ing up areas up to 40-45 kmfrom the city.

There has been an all roundincrease in prices – land cost,construction material costsand labour. Opening up newareas will help increase sup-ply, he felt.

The Construction, Archi-tecture and Interiors 2013 isan event for all segments ofconsumers, says Mehta. Theexhibition is on till August 18.

With stalls exhibiting arange of products and ser-vices needed for the residen-tial sector and individualhome needs, the event willbenefit customers and busi-nesses.

On the second day of theevent, leading industry repre-sentatives will talk on a rangeof emerging concepts andtrends including green build-ings, steel, kitchen and bath-room designing and concepts,new materials like uPVC andodourless paints.

Balaji K. Moorthy, Presi-dent, Madras Cements, aRamco Group company, theprincipal sponsors of theevent, said it would help con-sumers understand the widerange of products and ser-vices available in the market.The construction industry isevolving continuously withnew technology, productsand services.

‘Connectivity is critical for residential development’

Sandeep Mehta (left), President of Credai, Tamil NaduChapter, and Balaji K Moorthy, President, Madras Cements, atthe inauguration of Construction Architecture Interiors 2013,in Chennai on Thursday. — Bijoy Ghosh

I-Day bonhomie

‘At home’: Congress President Sonia Gandhi with BJP leaders L.K. Advani, Sushma Swaraj and Arun Jaitley at the'At Home' ceremony on the occasion of 67th Independence Day at Rashtrapati Bhavan in the Capital on Thursday.— Kamal Narang

Mamuni Das Richa Mishra

New Delhi, Aug. 15 Shipping Corporation of In-

dia (SCI) has conveyed to Iranthat its ship carrying crude oilfrom Iraq was not responsiblefor polluting their waters andthus, it may be allowed to sailto India.

A crude oil tanker of SCIcarrying cargo from Iraq hasbeen held by Iranian author-ities on concerns that the tank-er has caused pollution inIranian waters.

SCI Chairman and Manag-ing Director B.K. Mandal toldBusiness Line that “The tank-er is carrying crude oil for Hin-dustan Petroleum CorporationLtd from Iraq to Visakhapat-nam port in India. The oil wasloaded from Basra port in Iraq.Iranian authorities felt theship has caused pollution in

their waters, which is not thecase.”

“We have handed over therequisite documents to Iranianauthorities. We are in touchwith them for sorting out theissue,” he said.

HPCL official told BusinessLine that “we have been in-formed by SCI that this waspart of a routine exercise andthe ship is likely to be dis-charged on Thursday.”

On whether the ship was in-sured, Mandal replied in thepositive. “The ship is insured.Since this crude oil was loaded

from Iraq, there are no insur-ance problems.” HPCL plansto import 3 million tonne fromIraq this fiscal. India has beenreducing its crude oil importsfrom Iran after shippers start-ed facing insurance issues forvessels importing crude oilfrom Iran following sanctionsfrom the US and EU.

While Indian insurancecompanies are not governed bythese sanctions, they dependon Western firms for the un-derlying reinsurance.

Indian refiners such asHPCL have stopped lifting

crude oil from Iran, while Es-sar continues to import fromIran, though in much smallerquantity. Mangalore Refinery& Petrochemicals Ltd (MRPL),the largest importer of Iraniancrude oil, will start sourcingfrom the Gulf nation after a gapof almost four months.

In 2012-13, India imported24 million tonne crude oil fromIraq, while 13.14 million tonnewas imported from Iran, withIran dropping to sixth posi-tion.

For the quarter-ended Junein the current fiscal, 3.9 milliontonne of crude oil was import-ed from Iran, pushing it to sev-enth position. Imports fromIraq stood at 6.73 million tonnemaking it the second largestimporter for the period afterSaudi Arabia.

mamuni.das@thehindu.co.inricha.mishra@thehindu.co.in

SCI says its tanker has not polluted Iran waters

�“We have handed over the requisitedocuments to Iranian authorities. Weare in touch with them for sorting outthe issue,” said B.K. Mandal, CMD of SCI.

Press Trust of IndiaMumbai, Aug. 15

Iraq, the second-largest sup-plier of oil to India, has ruled outoffering any special price to thecountry as it is not allowed to doso under its laws.

“Our laws do not allow us tooffer any special pricing to any-one. We can sell crude oil only atthe existing market-determinedprices,” Iraqi Deputy PrimeMinister for Energy HussainIbrahim Saleh al-Shahristanisaid here on Wednesday.

India imports about 20 mil-lion tonnes of crude oil fromIraq annually and the Govern-ment is keen to increase this tomeet demand from new refin-eries. Shahristani was respon-ding to a query on whether hiscountry could offer discounts toIndia – considering the old tiesbetween the two countries – asIraq seeks to increase crude oilsupplies to the country andwoos investments in the oil andpetrochem sectors.

He was delivering the OberoiLecture series organised by theOberoi hotel group and the In-ternational Institute for Strate-gic Studies on recent trends inthe global energy, oil and gaseconomy here on Wednesday.

Noting that India’s oil de-mand will rise 4-5 per cent an-nually, Shahristani offereduninterrupted oil supplies andalso sought increased invest-ments into his country, whichneeds $500 billion to improveinfrastructure after the war-time destruction.

Reliance Industries Chair-man Mukesh Ambani, who waspresent at the lecture, told re-porters that RIL was exploringinvestment opportunities inIraq.

“We are evaluating all oppor-tunities in Iraqi oil and gas sec-tor. But so far, nothing has beenfinalised and we will take a callon this – both the downstreamand upstream assets – in Iraq bythe end of the year,” Ambanisaid.

Iraq rules outspecial oil price

for India

$100-m World Bank aid forlow-income housing financeNew Delhi, Aug 15

The World Bank has provided assistance of $100 millionto the Government for low-income housing finance.

An agreement to this effect was signed between NationalHousing Bank and the World Bank here on Wednesday, anofficial release said. The objective of the project is toprovide access to sustainable housing finance for low-income households, to purchase, build or upgrade theirdwellings. The project expects to develop prudent lendingstandards to serve the more vulnerable, lower incomehouseholds, expand the coverage of credit bureaus toinclude informal income borrowers and develop consumerinformation among others. — Our Bureau

A.M. Jigeesh New Delhi, Aug. 15

There are two main reasonsfor delaying the announce-ment of Narendra Modi as theBharatiya Janata Party’sPrime Ministerial candidate.

The leaderships of both BJPand Rashtriya SwayamsewakSangh are learnt to have de-cided that announcing Modi’sname could be delayed till theUnited Progressive Alliancemakes up its mind on the nextgeneral elections.

“The timing of the electionis not the Opposition’s choice.It is the decision of the party ingovernance,” a senior BJPleader told Business Line.

The Sangh Parivar also doesnot want the announcement tobe made before the upcomingAssembly elections in fiveStates.

“The whole focus will be onModi in these elections. If theBJP does not perform well inthese elections, our opponentswill make it a point to attackModi,” he added.

He, however, added thatModi becoming Prime Minis-ter would completely dependon the number of seats BJPwins in the next general elec-tions.

“If the party does not getmore than 200 seats, Modihimself may give way for oth-ers. If we get 150 or 160 seats,L.K Advani or Sushma Swarajcould be our choice for thepost,” the leader revealed, cit-ing the “difficulty” of gettingallies under Modi’sleadership.

“If we get more than 200seats, things will be easy,” hesaid.

He said a final decision onModi was not a contentiousissue within the party.

“We can take this decisionwithin two hours. For the Par-liamentary Board this is notgoing to be a contentious is-sue. So don’t think that wehave not decided because wecould not decide. We have notdecided because the time hasnot come,” he said.

jigeesh.am@thehindu.co.in

BJP may not declare Modi as PM candidate

ahead ofAssembly polls

Press Trust of IndiaMumbai/New Delhi, Aug. 15 Hampered by poor visibility

and water inside the INS Sind-hurakshak submarine that ex-ploded and sank, Navy diverstoday struggled to locate the18 trapped personnel on boardwho are feared killed.

As hopes for the survival re-ceded, Prime Minister Man-mohan Singh voiced deep painat the accident. Three officerswere among the 18 personnel.

“The trapped personnelhave not yet been sighted orrecovered,” a Navy releasesaid, as diving and salvage op-erations continued round theclock.

“The diving efforts arehampered by poor visibilityinside submarine which is fil-led with water, extremely re-stricted access anddisplacement of most equip-ment from their original loca-tion,” the release said.

Divers struggleto locate

personnel onsubmarine

Ramco Bhandham22

By S Srikanth, Manager(Marketing), Bangalore“We first make our habits, and then our habits make us.”

- John Dryden

Take a small action that you perform every day. Its cumulative effect (over days, weeks, months and years) could be huge. Let's say, in 2001, you

decided to read a new article related to your field of specialization daily. By 2006, you would have read 1,825 articles by just devoting 10 minutes to this habit every day. You would have also enhanced your level of knowledge, expertise and authority in your chosen field.

Here is a step-by-step process that will help you create powerful professional habits. This, in turn, will take you to the next level of success in your career.

Step 1: Gain clarity about your goals: Unless you are clear about the result you want, you will not be able to decide which habits to develop. Apparently, when George Bernard Shaw was trying to make it as a writer, he realised he was not doing a very important thing -- he was not writing every day. He decided to write five pages every single day, no matter how uninspired he was. This is an example of someone who created a habit with a very clear purpose in mind.

You need to decide the result you want to achieve.Step 2: Decide habits you want to develop: Which

habits are most useful in helping you reach your goal? If you want to be a manager or an administrator, it is critical that you have excellent time management skills. If you want to achieve excellence in technology, you might want to develop the habit of reading at least one article from a technical journal every day.

Step 3: Prioritise according to urgency: Take a long, hard look at the list of power habits you want to develop. Rank it in order of urgency - which of these habits do you need to start working on right away?

Step 4: Habit of the month: We are not going to work on more than one habit per month. If you try to develop six habits in a month, you will probably find it too hard and give up (though this would depend upon your level of self-discipline).

Starting today, for the next one month - you must, every single day, practice the habit you have listed as most important. You have to do this for a month i.e. 31 days. If you break the habit on any particular day, you have to start over and do it again for 31 days.

After you have successfully completed your first habit, you can move on to habit number 2. When you do this, you will notice the first habit you worked on has already become part of your nature; you don't need to make an effort to sustain it.

In one year, you would thus have developed 12 powerful new habits, which would probably stay with you for a lifetime. In the course of time, these habits will effortlessly help you achieve the results you most desire.

How to create good work habits

ArangetramR.Shruthi, daughter of S.Raghunathan, Sr Manager (Liaison) made an electrifying debut as a great dancer in budding at her Bharatha Natya Aranagetram in Vani Mahal, Chennai. As a student of Chettinad Vidyashram, she has regularly performed in school cultural programmes, Pandallur Dance Festival, Konjum Salangai Dance Competition of Doordharshan Kendra. She has also represented her Guru’s dance school “Shree Nrithyam” and performed group and solo dance programmes. She was fortunate to have luminaries like Dr Anita R Ratnam, Dr C Sylendra Babu, IPS Additional DGP, Coastal Security and Lalgudi G J R Krishnan as Chief Guests, who were all praise for her scintillating performance. Our Director Shri P R Venketrama Raja, who sat through the programme, himself a connoisseur of art, appreciated Shruthi for the hard work, dedication and single mindedness that had gone into giving such a spell-bound spectacle.

Super Achievers

QuizwiseB Nidhi, daughter of Balakrishnan DGM(Mech) of Ariyalur won the Silver Medal at District Level in the Science Quiz 2012 conducted by FIIT JEE, Trichy.

Academic TopperD Ashok Kumar, son of Dharmalingaraja of Alathiyur Unit has secured First Rank in Diploma in Electronics and Communication Engineering in his batch in Arulmigu Kalasalingam Polytechnic College.

Ramco Bhandham 23

Google case study

At a Glance

What they wanted to do

What they did

What they accomplished

Company

Challenge

Solution

“ Business decisions leaders were unable to identify patterns in data without clean data visualisation. Many of our employees handling data analytics did not have the necessary technical know-how to make accurate analysis.”

Madras Cements enhances business intelligence with data visualisation enabled by Google Maps

Case Study | Google Maps

At a Glance

What they wanted to do• Monitor & analyse data with

visualisation capabilities• Drive positive change & growth

with their industry partners

What they did• Chose Google Maps for its fast

and easy user-interface, strong graphics performance in a web browser & detailed maps that integrated with their Ramco ERP system

What they accomplished• Improved consignment clearance

time by up to 40%• Reduced wagon clearance

penalties by up to 70%• Provided Madras Cements better

visibility of business landscape, resulting in overall cost savings, increased efficiency, productivity, profitability & growth.

Case Study | Google Maps

CompanyMadras Cements Limited (MCL) is the flagship company of the Ramco Group in

India. The company is one of the six largest cement operators in India,manufacturing ordinary portland cement and portland pozzolana cement.

ChallengeMadras Cements felt that their potential for growth was hampered by their

inability to visualise and leverage the rich data generated from Ramco Enterprise Resource Planning (ERP) system.

Information such as distributor performance comparison and location mapping of their wagon movements were difficult to visualise.

Madras Cements also found it difficult to understand the real issues affecting operations and performances across the region.

Mr A. V. Dharmakrishnan, Chief Executive Officer of Madras Cements, commented that traditional means of reporting using Microsoft Excel sheets were complex and time-consuming, hindering further business decisionmaking. They needed a data visualisation solution, one that offered richer, dynamic, interactive graphics that integrated with the Ramco ERP system.

SolutionMadras Cements chose Google Maps to integrate with its Ramco ERP system. By

superimposing its data onto Google Maps, the result was a rich data visualisation tool that facilitated idea generation and improved productivity.

All across India, over 1,000 employees access reports and transactions on a daily basis from the Ramco ERP system and integrated Google maps. Management at Madras Cements uses Google Maps for visual analysis – for monitoring benchmarks, identifying discrepancies and deviation. Google Maps serves as a tool to help them develop appropriate strategies for business growth.

Madras Cements enhances businessintelligence with data visualisationenabled by Google Maps

Madras Cements’ sales and marketing divisions also benefitted from Google Maps. The field sales team now has the capability to easily view information on their mobile devices – information ranging from competitor distribution networks in their area, to the best and worst performing dealers. This not only enabled them to make faster sales strategies on-the-go, it also helped

“ Business decisions leaders were unable to identify patterns in data without clean data visualisation. Many of our employees handling data analytics did not have the necessary technical know-how to make accurate analysis.”

—A.V. Dharmakrishnan, Chief Executive Officer, Madras Cements

Ramco Bhandham24

Google case study

At a Glance

What they wanted to do

What they did

What they accomplished

Company

Challenge

Solution

“ Business decisions leaders were unable to identify patterns in data without clean data visualisation. Many of our employees handling data analytics did not have the necessary technical know-how to make accurate analysis.”

Madras Cements enhances business intelligence with data visualisation enabled by Google Maps

Case Study | Google Maps

Madras Cements enhances businessintelligence with data visualisationenabled by Google Maps

management improve their market penetration strategy and competitiveness as they could locate their cement warehouses and key customers on Google Maps vis-à-vis critical operation information, empowering them to devise effective supply chain strategies and enhance customer service. Google Maps helped illustrate data at various levels of detail, for example, which regions were experiencing strong growth, which dealers were performing best, or had the most potential for growth.

ResultsKeeping logistics costs low is a critical success factor in the cement manufacturing

industry. Google Maps, together with their in-house SMS notification system and Ramco ERP solution, formed a solid communication infrastructure. This has helped the Madras Cements reduce penalties, losses and damages arising during the wagon clearance process by up to 70%, and improved consignment clearance time by up to 40%.

Google Maps also made it easier to identify and analyse performing markets with the potential for growth. Since implementing Google Maps, the company has successfully captured 20-30% market share of these markets.

“Google Maps has brought tremendous impact to Madras Cements – with better visibility of our business landscape, we have managed to increase our company’s overall competitiveness,” says Dharmakrishnan. He adds that, “Google definitely played a pivotal role in helping Madras Cements gain a 6-7% market share in the Indian cement business – a significant growth in our industry.”

While the same information can be put in an Excel sheet or Word, Dharmakrishnan shared that he can better appreciate the data when it is visually presented on Google Maps.

“Google Maps is the differentiating factor in our business intelligence strategy. With its data visualisation, we have been able to better harness the power of our Ramco ERP data,” says Dharmakrishnan.

© 2013 Google Inc. All rights reserved. Google and the Google logo are trademarks of Google Inc.All other company and product names may be trademarks of the respective companies with which they are associated.

About Google Maps APIGoogle Maps API provides a range of “application programming interfaces”, which allow developers to build with relative ease:• location-based applications• mobile apps that work on multiple

mobile devices• applications that enable users to

bring data to life by visualising and interacting with geospatial data

• customised maps, incorporating and highlighting data and imagery specific to their organisations’ needs

Google Maps API provides developers with a platform that has the flexibility and power to leverage maps and geospatial data in new and truly innovative ways.

For more information, visitwww.google.com/enterprise/earthmaps/maps-apis.html

“ Google Maps is a strong visualisation tool, offering both form and function. It is easy to discover and present data that would help drive the important business Conversations needed to persuade different audiences''

-A.V.Dharmakrishnan, chief Executive officer, Madras Cements

Results

About Google Maps API

www.google.com/enterprise/earthmaps/maps-apis.html

“ Google Maps is a strong visualisation tool,

discover and present data that would help drive the important business conversations

—A.V. Dharmakrishnan, Chief Executive

Figure 1. On overview of Madras Cements’ business environment, with multi-location, On overview of Madras Cement's business environment, with multi-location multi-plant operation spread throughout India.

Ramco Bhandham 25

Welcome to the Ramco Family

Renjit Jacob Mathews

Keraleeyan S Anjaiah E

CORPORATE OFFICE Baijnath Agarwal Dy.Manager-AuditMohammed Azharudeen S B A Dy.Manager-AuditShabeer C P Dy.Manager-AuditSuresh Kumar Panda Dy.Manager-AuditMadhukar R Asst.Manager-AccountsSiddhardha Tulasi Jr.Manager-AuditLaxminarayan Mohanty Jr.Manager-AuditFaizul Hussain Khan Sr.Officer-CommercialMohan N Apprentice - Driver MARKETING Renjit Jacob Mathews Sr.GM-MarketingKeraleeyan S DGM-Brand ManagementSeenivasan M Dy.Manager-Brand Mgmt.Vijayanandham A Asst.Manager-Accounts (C)Sreenidh V A sst.Manager-Tech ServiceVivek V Management Tr-Brand Mgmt.Pon Prabu P Graduate Engr.Tr.-Tech.SrAnirudh Rao C V Graduate Engr.Tr.-Tech.SerManas Pattanaik Sr.Officer-Marketing ServSuman Nandi Sales OfficerShanmugam S Sales OfficerAnik Guha S ales OfficerJinosh C J Sales OfficerPrakash K Officer- Export&Logistics CordnGaneswara Rao A Sales OfficerRahul K Rajan Sales OfficerSunil Kumar Y Sales OfficerSreesankar M Sales OfficerSoundappan S Sales OfficerBijomon K X Sales OfficerIlavarasan N Sales OfficerNarayana Reddy G Sales OfficerVijaya Kumar D Sales OfficerThirumuruga Balaji C Sales OfficerAjith Kumar R Sales OfficerMichael Grace Bewinson D Sales OfficerBritto Arokia Raj A Sales OfficerSharanabasavaraj Kori Dy.Sales OfficerManu R Dy.Sales OfficerGopal Krishna Patnayak Dy.Engineer-Tech ServicesSubramanya Shetty Dy.Sales OfficerMaruthupandi P Dy.Engineer-Tech ServicesPaul A Dy.Sales OfficerMahesh S Dy.Sales OfficerPalani Murugan M Dy.Sales OfficerSheik Abdullah S Dy.Sales OfficerSundareswaran G Dy.Sales OfficerPraveen Kumar G R Dy.Sales OfficerHareesh S R Dy.Sales OfficerNarsimharao M Dy.Sales OfficerArijit Das Dy.Sales OfficerJegannath B Dy.Sales OfficerAdarsha N U Dy.Sales OfficerNavaneethan P Dy.Sales Officer

Lokesh Reddy N Dy.Sales OfficerGopikrishna P Dy.Sales OfficerGokul R Dy.Sales OfficerArup Kumar Saha Dy.Sales OfficerKoustuv Ray Dy.Sales OfficerNirmalya Ghosh Dy.Sales OfficerRony Mathew Dy.Sales OfficerDilip G Nair Dy.Sales OfficerMariyappan S Dy.Sales OfficerRishi Kumar Singh Dy.Sales OfficerKarthikeyan V Dy.Sales OfficerKartheeswaran S Dy.Officer-Sales Promn.Harsha V A sst. Sales OfficerSathiya Moorthy D Sales TraineeAchu James Sales TraineeRajeesh S Nair Sales TraineeSarath Krishna K N Sales TraineeShithin Tuttu Sales TraineeSooraj N S Sales TraineeLibin P S Sales TraineeSumanta Pal Sales TraineeAbhilash Mishra Sales TraineeManivannan R Sales TraineeAslam Izaasudeen VBA Sales TraineeJoseph Giovanni M Sales TraineeMathan M Sales TraineeNirmal Kumar M S Sales TraineeRajkumar Sahoo Sales TraineeAkash Panigrahi Sales TraineeArpan Dey Sales TraineeAbhishek Sinha Sales TraineeAllwinrex D Sales TraineeArun R Sales TraineeVijesh Vijayan Sales TraineeSanjay B P Sales TraineeRamakrishnan K Sales TraineeAmit Agarwal Sales Trainee R.R.NAGAR Venkatarama Subramanian L Sr.Manager-GeologyArun S Asst.Manager-GeologyTrimurty Naidu Chikati Asst.Manager-MinesGokulan D Graduate Engr.Tr.-Elect.Vaidhyanathan E Graduate Engr.Tr.-Inst.Muthukumar S Graduate Engr.Tr.-Mech.Shaik Baji Graduate Engr.Tr.-MinesManraj S Graduate Engr.Tr.-SafetyNaveenkumar L Dy.Engineer-MinesVenkateswara Rao K S V Dy.Engineer-MinesNarendra Kumar V Dy.Engineer-MinesRama Veera Bhadra Rao M Asst.Engineer-MiningAlagu Arumugam L Jr.Officer-SecurityRavikumar S Jr.Officer-SecurityJeyapandi R Chemist TraineeVenkatram Bharathi M Accounts TraineeRamasubramanian T G Apprentice - Cook

Ramco Bhandham26

JAYANTHIPURAM Anjaiah E AGM-PersonnelAipathi Sai Kiran Graduate Engr.Tr.-Elect.Heamanth R Graduate Engr.Tr.-Inst.Sarath Kumar R Graduate Engr.Tr.-Mech.Valli Soorya S Graduate Engr.Tr.-Mech.Abhiram K Graduate Engr.Tr.-MinesDharmalingam R Graduate Engr.Tr.-SafetyManivel P Management Tr - PersonnelRaja Sekhar G Jr.Officer-ParamedicalNaresh Kumar P S Ch Jr.Officer-ParamedicalAppa Rao D Jr.Officer-SecurityAnantharaj P Dip.Engr.Tr.-CivilBalaji R Dip.Engr.Tr.-CivilAnto Jerald D Dip.Engr.Tr.-ElectricalBalaganesh K Dip.Engr.Tr.-ElectricalDhanunjaya Singh R Dip.Engr.Tr.-Inst.Saravanan U Dip.Engr.Tr.-MechanicalSatishkumar G Dip.Engr.Tr.-MechanicalSomeswara Rao B N CDS TraineeGanapathi L Apprentice-ProcessPrem Kumar P ApprenticeDurga Rao P ApprenticeSiva Naik Bhukya ApprenticeNagaraju I ApprenticeSiva Kumar G Apprentice ALATHIYUR Nasikethan A Dy.Manager-SafetyRangaraj S Asst.Manager-Power PlantPrabhakar Jha N Graduate Engr.Tr.-Elect.Sankaranarayanan R Graduate Engr.Tr.-Mech.Ram Prasath I Engg.Dev.Tr.-Mech.Roopa P Jr.Officer-NursingUthandaraman M Dip.Engr.Tr.-ElectricalGunasekaran J Dip.Engr.Tr.-Inst.Sudarsan S Dip.Engr.Tr.-MechanicalAlexpandian S Dip.Engr.Tr.-MechanicalMaheshkumar M Apprentice - InstrumentationArunkumar M Apprentice - MechBalasubramoni S Apprentice - MechVijayan C Apprentice - MechARIYALUR Dinesh Muthu S Graduate Engr.Tr.-Mech.Anand S Graduate Engr.Tr.-Mech.Santhosh Kumar B Graduate Engr.Tr.-MinesPonnudurai L Graduate Engr.Tr.-ProcessMurugaraj R Graduate Engr.Tr.-Safety

Prathaban M Management Tr - PersonnelGopi Mahendiran M Dip Engineer Trainee - QCMathisuresh M Dip.Engr.Tr.-MechanicalNallamuthusamy G Dip.Engr.Tr.-MechanicalJeyakumar K Apprentice - ElectricalVinothkumar A Apprentice - FitterRajesh Kumar M Apprentice - HEODuraisamy M Apprentice - HEORajakumar P Apprentice - HEORavi R Apprentice - HEOSatheeshkumar R Apprentice - HEOKulothungan R Apprentice - HEOVesley Robinson J Apprentice - MachinistSundararaj K Apprentice - MechPillai B T Apprentice - MechSonaimuthu P Apprentice - Welder MATHOD Alagesan P Dy.Manager-Inst. SALEM GRINDING UNIT Sathyaprakash K Manager-Elect. & Inst.Ashwath Narayan B Graduate Engr.Tr.-Inst.Nantha Kumar M Dip.Engr.Tr.-MechanicalKaleeswaran T Dip.Engr.Tr.-MechanicalJaya Ganesh P Dip.Engr.Tr.-MechanicalPradeep M Dip.Engr.Tr.-MechanicalPandian R Dip.Engr.Tr.-Mechanical KOLAGHAT GRINDING UNIT Koushik Chowdhury Engineer-SafetySujay Chakrabarty Asst.Officer-CDSAnupam Mitra Asst.Officer-Time OfficeEsakkimuthu M Dip.Engr.Tr.-MechanicalParthiban P Dip.Engr.Tr.-ElectricalSanthosh A Dip.Engr.Tr.-Civil VIZAG GRINDING PROJECT Surya Kiran D Graduate Engr.Tr.-Mech.Srinivasa Rao CH Asst.Officer-SecuritySrinivas A Dy.Officer-AccountsVaikuntha Vasu A Dy.Officer-Accounts DRY MIX PLANT Parthasarathy R Advisor-Dry Mix Products RMC PLANT Senthamil Selvan P Asst.Manager-QC

Dear Ramcoites,

You have been glimpsing the issues of our House M a g a z i n e R a m c o

Bhandham in the past. We now feel your active participation in the contents of the magazine can bring in a great reading experience for our fellow-Ramcoites. Hence, you are cordially invited to contribute any original work of yours such as an article of interest to our readers, photograph, poem or an art piece etc. to our house magazine. Our Editorial Advisory Board will help us in selecting the suitable contributions. If we publish your article, we want to accompany it with compelling images that illustrate your subject. You know

your subject best, so we are appealing to you for images. We also appreciate an author photo to accompany your write-up.

Please also do share your feedback and suggestions on what you would like to see in your house magazine. You may send in your contributions and feedback/ suggestions to the Editor, Ramco Bhandham at gb@madrascements.co.in

Cover photos:You may also submit images/ art-work/ photos for the cover.

We are seeking thought-provoking approaches to visually communicating our Ramco Bhandhatwam or the emotional bond we, as Ramcoites, enjoy in being engaged with our Company—images which speak in new and interesting ways. Surprise us.

Modern digital cameras put the power of making beautiful images in all our hands. Use the power and have fun!

Looking forward to meeting you in the next issue.- Editor, Ramco Bhandham

Inviting Your Participation / Contributions:

Ramco Bhandham 27

LONG SERVICE AWARDS – 2013

Workmen: Dharmakrishnan A V Chief Executive Officer Chennai Renganatha Raja A K Watchman RajapalayamDaniel Jeyakumar M Sr.GM-Mines Alathiyur Ravikumar S Wireman R R NagarAnnamallai S M Manager-Secretarial Chennai Sankaran P Fitter Chengalpattu GUShyamsunder K. Manager-Marketing Erode Karuppasamy.R.K. Asst - Plumber R R NagarRadhakrishnan.G Manager-Costing Alathiyur Kalimuthu L Machinary Attendant R R NagarRavindran S G Manager-Process R R Nagar Murali V Dy.Manager-Accounts RMC Sridharan R Dy.Manager-R & D RRDC

Ramachandran.H. AGM-Mechanical R R Nagar Venkata Raju B Blaster JayanthipuramRamesh S Sr.Manager-Marketing Dindigul Saibabu G Welder JayanthipuramAlagurajan P Sr.Manager-Mechanical Ariyalur Veeriah SB Fitter JayanthipuramDurairaj R Sr.Manager-Instrumentation Ariyalur Satyanarayana K Sr. Fitter JayanthipuramDhanapal K Manager-Instrumentation Jayanthipuram Nageswara Rao S Inst.Mechanic JayanthipuramSrinivasa Rao T Manager-Mechanical Jayanthipuram Venkataramaiah G Inst.Mechanic JayanthipuramRambabu M Manager-Process Jayanthipuram Venkateswara Rao M Sr.Heavy Equp. Oper. JayanthipuramSivakumar A Dy.Manager-Accounts Chennai Murthy A S Inst.Mechanic JayanthipuramRam Babu A Dy.Manager-Mines Mathodu Chowdary K B M S P Fitter JayanthipuramSatheesh Kumar S Dy.Manager-Marketing Ernakulam Krishna Prasad S Fitter JayanthipuramKrishnamoorthy V Dy.Manager-Process Alathiyur Srinivasa Sarma P Mechanic JayanthipuramSubramanyam R Dy.Manager-QC R R Nagar Jayaram G Inst.Mechanic R R NagarRammohan S Asst.Manager-Accounts Bangalore Ravi V K Khalasi AlathiyurViswanathan.V Asst.Manager-Supp. Serv. Chennai Thangavel K Khalasi JayanthipuramRajakumar M Asst.Manager-CDS Hyderabad Narayanan K P Khalasi JayanthipuramRadhakrishnan P Asst.Manager-Accounts Madurai Gurusamy M Khalasi JayanthipuramVarma I S G Asst.Manager-Mining Jayanthipuram Venkateswara Rao A Machinist JayanthipuramShaik Ahmad Alisha Asst.Manager-Accounts Vijayawada Pruthvi Raju D Fitter JayanthipuramMadurai Pandian S Asst.Manager-Marketing Kannur Jaburullah I SK Fitter JayanthipuramJayaharan S Asst.Manager-Process R R Nagar Satya Saibabu K Fitter JayanthipuramGanapathi Subramanian S Asst.Manager-Admin Rajapalayam Muthu Veerappan V Fitter AlathiyurMuruganantham S Asst.Manager-CDS Mathodu Jayapandian V Mason JayanthipuramPrasada Raju BH D Jr.Manager-Liaison Vijayawada Venkateswara Rao N Fitter Jayanthipuram Maheswara Rao N Fitter Jayanthipuram

Venkateswara Rao P Driver JayanthipuramRajendra Prasad K B Sr.Officer-Accounts Vijayawada Prasad A S R V Fitter JayanthipuramKrishna Rao K Sr.Officer-Time Office Anakapalle Satanarayana Raju K Welder JayanthipuramSuryanarayana K Sr.Officer-CDS Jayanthipuram Lakshmanababu K Welder JayanthipuramRamakrishna B Sr.Officer-Time Office Jayanthipuram Balamurugesan .S Khalasi MuppandalSatyanarayana K N D Sr.Officer-IT Vijayawada Pandian K Khalasi JayanthipuramNagappan S Jr.Officer-Materials R R Nagar Ganesan K Machinary Attendant R R NagarMastan SK Jr.Officer-Supp. Serv. Jayanthipuram Durga Prasad K V Heavy Equp. Oper. Jayanthipuram Venkateswara Rao P Attendant - Mechanical Jayanthipuram

Sura Reddy P V Attendant - Auto JayanthipuramGurusamy S Cook Alathiyur Venkateswaralu D Attendant - Mechanical JayanthipuramDevasahayam T Driver Jayanthipuram Hamu G Attendant - Mechanical JayanthipuramPrasad P Office Assistant Rajahmundry Rajendran V Cook RajapalayamVeeraswamy A Guest House Assistant Jayanthipuram Narayana K Attendant - Process JayanthipuramAshok A Welder Jayanthipuram Venkateswaralu K Heavy Equp. Oper. JayanthipuramKannan A.K.D Fitter R R Nagar Raja Rao G Fitter JayanthipuramSiddiqu K Khalasi Alathiyur Sammaiah E Electrician JayanthipuramKrishna Prasad Rao P N Welder Jayanthipuram Venkateswaralu Y Guest House Assistant HyderabadBaby T P Fitter Jayanthipuram Ramasamy V Khalasi JayanthipuramChandra Sekharan A Sr. Khalasi Jayanthipuram Gopi D Attendant - Lab JayanthipuramTamil Selvan K Sr. Fitter Jayanthipuram

Balaji K Moorthy President-Marketing Chennai Muthusamy V Inst.Mechanic AlathiyurVinodh A Sr.Manager-Marketing Bangalore Ajit Kumar K Fitter AlathiyurUmamaheswaran Y V Sr.Manager-Marketing Chennai Sasikumar B Asst - Fitter AlathiyurHaneefa M Sr.Manager-Mechanical Ariyalur Jeyarajan P Asst - Fitter AlathiyurSubbaraj .S.V Manager-Windfarm Chennai Ramakrishnan P Asst - HEO AlathiyurSrinivas R Manager-Technical Serv Hyderabad Krishnan M Asst - HEO AlathiyurRajesh J.R Manager-Marketing Ernakulam Ganesan R Asst - HEO AlathiyurSatish Kumar P S Manager-Marketing Bangalore Vallavan Kothai S Asst - Mechanic AlathiyurSrikanth S Dy.Manager-Marketing Bangalore Balamurugan V Asst - HEO AlathiyurSarma T V V R B Dy.Manager-Marketing Hyderabad Gurumoorthy C Asst - Mechanic AlathiyurRajendran S Dy.Manager-Marketing Chennai Solomon Devapriyam S Asst - HEO AlathiyurRamasubramanian R Asst.Manager-Marketing Hyderabad Suresh S Asst - HEO AlathiyurSubbaraman C P Asst.Manager-Marketing Ernakulam Sami Durai K Asst - Turner AlathiyurGurugovindamadhavan M.P Asst.Manager-Marketing Quilon Appa Durai S Asst - Fitter AlathiyurReji K.M Asst.Manager-Marketing Calicut Babu Rao N Asst - Fitter Alathiyur

30 Years

25 Years

15Years

CMD felicitating Shri A V Dharmakrishnan on his completion of 30 years with Ramco

CEO congratulating Shri Balaji K Moorthy on his completion of 15years with Ramco

Officers

Officers

Officers

Workmen

Ramco Bhandham28

LONG SERVICE AWARDS – 2013

Words from VeteransWe asked a few of our Long service Award winners on what keeps them with MCL and

what keeps them going. Here are a few snippets from what they said:

Daniel Jeyakumar M, Sr.GM-Mines, AlathiyurDelighted by the management style, emphasis on human relationship and team working

and advanced manufacturing techniques just in time production and lot more…

Srikanth, Manager Marketing - BangaloreI am really very proud of having got the opportunity for serving such a great, democratic,

employee friendly and respected company like ours. This company has given me a sense of togetherness and a feeling of being more important. The company takes utmost care that employees grow as the company grows.

When I tell people that I have been working in our company for the past 15+ years, people take note of it and appreciate it (especially my friends in the IT sector). Whenever I happen to go to our other branches, factories etc., I come across lot of friendly colleagues and familiar faces, which add to your sense of togetherness and happiness.

Murali,V Dy.Manager - Accounts, RMCStraight forwardness in all levels of

management is the most I like at MCL. If one’s views / actions are surely beneficial to the organization, then it is sure to get implemented at MCL without any hierarchy issues.

INBOXN S Sadanand, an Ex-

Ramcoite, who currently works at Saipem India Projects:

I happened to see Ramco Bhandham in MCL webpage and am excited to find a lot of new initiatives. It was great pleasure reading our in-house magazine. It reminds me of our tag line “As strong as family bonds”: The magazine clearly illustrates the bond that exists among the Ramcoites and I feel proud of my association with Ramco.

Workmen: Dharmakrishnan A V Chief Executive Officer Chennai Renganatha Raja A K Watchman RajapalayamDaniel Jeyakumar M Sr.GM-Mines Alathiyur Ravikumar S Wireman R R NagarAnnamallai S M Manager-Secretarial Chennai Sankaran P Fitter Chengalpattu GUShyamsunder K. Manager-Marketing Erode Karuppasamy.R.K. Asst - Plumber R R NagarRadhakrishnan.G Manager-Costing Alathiyur Kalimuthu L Machinary Attendant R R NagarRavindran S G Manager-Process R R Nagar Murali V Dy.Manager-Accounts RMC Sridharan R Dy.Manager-R & D RRDC

Ramachandran.H. AGM-Mechanical R R Nagar Venkata Raju B Blaster JayanthipuramRamesh S Sr.Manager-Marketing Dindigul Saibabu G Welder JayanthipuramAlagurajan P Sr.Manager-Mechanical Ariyalur Veeriah SB Fitter JayanthipuramDurairaj R Sr.Manager-Instrumentation Ariyalur Satyanarayana K Sr. Fitter JayanthipuramDhanapal K Manager-Instrumentation Jayanthipuram Nageswara Rao S Inst.Mechanic JayanthipuramSrinivasa Rao T Manager-Mechanical Jayanthipuram Venkataramaiah G Inst.Mechanic JayanthipuramRambabu M Manager-Process Jayanthipuram Venkateswara Rao M Sr.Heavy Equp. Oper. JayanthipuramSivakumar A Dy.Manager-Accounts Chennai Murthy A S Inst.Mechanic JayanthipuramRam Babu A Dy.Manager-Mines Mathodu Chowdary K B M S P Fitter JayanthipuramSatheesh Kumar S Dy.Manager-Marketing Ernakulam Krishna Prasad S Fitter JayanthipuramKrishnamoorthy V Dy.Manager-Process Alathiyur Srinivasa Sarma P Mechanic JayanthipuramSubramanyam R Dy.Manager-QC R R Nagar Jayaram G Inst.Mechanic R R NagarRammohan S Asst.Manager-Accounts Bangalore Ravi V K Khalasi AlathiyurViswanathan.V Asst.Manager-Supp. Serv. Chennai Thangavel K Khalasi JayanthipuramRajakumar M Asst.Manager-CDS Hyderabad Narayanan K P Khalasi JayanthipuramRadhakrishnan P Asst.Manager-Accounts Madurai Gurusamy M Khalasi JayanthipuramVarma I S G Asst.Manager-Mining Jayanthipuram Venkateswara Rao A Machinist JayanthipuramShaik Ahmad Alisha Asst.Manager-Accounts Vijayawada Pruthvi Raju D Fitter JayanthipuramMadurai Pandian S Asst.Manager-Marketing Kannur Jaburullah I SK Fitter JayanthipuramJayaharan S Asst.Manager-Process R R Nagar Satya Saibabu K Fitter JayanthipuramGanapathi Subramanian S Asst.Manager-Admin Rajapalayam Muthu Veerappan V Fitter AlathiyurMuruganantham S Asst.Manager-CDS Mathodu Jayapandian V Mason JayanthipuramPrasada Raju BH D Jr.Manager-Liaison Vijayawada Venkateswara Rao N Fitter Jayanthipuram Maheswara Rao N Fitter Jayanthipuram

Venkateswara Rao P Driver JayanthipuramRajendra Prasad K B Sr.Officer-Accounts Vijayawada Prasad A S R V Fitter JayanthipuramKrishna Rao K Sr.Officer-Time Office Anakapalle Satanarayana Raju K Welder JayanthipuramSuryanarayana K Sr.Officer-CDS Jayanthipuram Lakshmanababu K Welder JayanthipuramRamakrishna B Sr.Officer-Time Office Jayanthipuram Balamurugesan .S Khalasi MuppandalSatyanarayana K N D Sr.Officer-IT Vijayawada Pandian K Khalasi JayanthipuramNagappan S Jr.Officer-Materials R R Nagar Ganesan K Machinary Attendant R R NagarMastan SK Jr.Officer-Supp. Serv. Jayanthipuram Durga Prasad K V Heavy Equp. Oper. Jayanthipuram Venkateswara Rao P Attendant - Mechanical Jayanthipuram

Sura Reddy P V Attendant - Auto JayanthipuramGurusamy S Cook Alathiyur Venkateswaralu D Attendant - Mechanical JayanthipuramDevasahayam T Driver Jayanthipuram Hamu G Attendant - Mechanical JayanthipuramPrasad P Office Assistant Rajahmundry Rajendran V Cook RajapalayamVeeraswamy A Guest House Assistant Jayanthipuram Narayana K Attendant - Process JayanthipuramAshok A Welder Jayanthipuram Venkateswaralu K Heavy Equp. Oper. JayanthipuramKannan A.K.D Fitter R R Nagar Raja Rao G Fitter JayanthipuramSiddiqu K Khalasi Alathiyur Sammaiah E Electrician JayanthipuramKrishna Prasad Rao P N Welder Jayanthipuram Venkateswaralu Y Guest House Assistant HyderabadBaby T P Fitter Jayanthipuram Ramasamy V Khalasi JayanthipuramChandra Sekharan A Sr. Khalasi Jayanthipuram Gopi D Attendant - Lab JayanthipuramTamil Selvan K Sr. Fitter Jayanthipuram

Balaji K Moorthy President-Marketing Chennai Muthusamy V Inst.Mechanic AlathiyurVinodh A Sr.Manager-Marketing Bangalore Ajit Kumar K Fitter AlathiyurUmamaheswaran Y V Sr.Manager-Marketing Chennai Sasikumar B Asst - Fitter AlathiyurHaneefa M Sr.Manager-Mechanical Ariyalur Jeyarajan P Asst - Fitter AlathiyurSubbaraj .S.V Manager-Windfarm Chennai Ramakrishnan P Asst - HEO AlathiyurSrinivas R Manager-Technical Serv Hyderabad Krishnan M Asst - HEO AlathiyurRajesh J.R Manager-Marketing Ernakulam Ganesan R Asst - HEO AlathiyurSatish Kumar P S Manager-Marketing Bangalore Vallavan Kothai S Asst - Mechanic AlathiyurSrikanth S Dy.Manager-Marketing Bangalore Balamurugan V Asst - HEO AlathiyurSarma T V V R B Dy.Manager-Marketing Hyderabad Gurumoorthy C Asst - Mechanic AlathiyurRajendran S Dy.Manager-Marketing Chennai Solomon Devapriyam S Asst - HEO AlathiyurRamasubramanian R Asst.Manager-Marketing Hyderabad Suresh S Asst - HEO AlathiyurSubbaraman C P Asst.Manager-Marketing Ernakulam Sami Durai K Asst - Turner AlathiyurGurugovindamadhavan M.P Asst.Manager-Marketing Quilon Appa Durai S Asst - Fitter AlathiyurReji K.M Asst.Manager-Marketing Calicut Babu Rao N Asst - Fitter Alathiyur

Ezhilarasan.N Asst.Manager-Mechanical Alathiyur Senthilvelmurugan G Asst - HEO AlathiyurSelvavinayagam.K Asst.Manager-Mechanical Alathiyur Duraisingh A Asst - HEO AlathiyurVenkatraman S.N Jr.Manager-CDS Alathiyur Daniel Jayabalan M Welder AlathiyurChandrasekharan T Jr.Manager-Marketing Aranthangi Jeevanantham R Asst - Fitter AlathiyurMohan M Jr.Manager-Marketing Chengalput Vijayakumar M Asst - Fitter AlathiyurSrinivasan.A Jr.Manager-Power Plant Chengalpattu GU Velmurugan M Asst - Fitter Alathiyur

Vijayakumar A S Machinist R R NagarMani C M P Sr.Officer-Support Serv Ernakulam Elango K Asst - Fitter AlathiyurSrinivas CH Sr.Officer-Accounts Vizag Shanmuga Sundaram R Asst - Machinary Attendant AriyalurKarunakaran B Sr.Officer-Materials R R Nagar Guna Shekaran T Asst - Electrician AlathiyurSivagnanam G Officer-Accounts Alathiyur Baskaran S Asst - Electrician AlathiyurMuthuramalingam K Officer-Materials Ariyalur Rajasekharan Nair K S Asst - Welder AlathiyurRavichandran T Officer-CDS Chengalpattu GU Ramaraj S Asst - Mechanic AlathiyurSivakumar S Officer-CDS Alathiyur Narasimha Raju V.V Asst - Mechanic JayanthipuramKaruppiah R Officer-Time Office Alathiyur Harikrishna Shahod G Asst - Fitter AlathiyurMohan Raj S Engineer-Mechanical Ariyalur Venugopalan K Asst - HEO AlathiyurRajasekaran B Officer-Materials Alathiyur Pandian P. Asst - HEO AlathiyurSethuraj S Dy.Officer-Security R R Nagar Ponnusamy C.N. Asst - HEO AlathiyurMuthu Kamatchi R Dy.Officer-Security Alathiyur Boopathy P. Asst - HEO AlathiyurSubashchandran .P Dy.Engineer-Electrical Poolavadi Ravi R Asst - Fitter AlathiyurKarunanithi S Dy.Officer-CDS Ariyalur Menta Thiripal V Asst - Fitter AlathiyurPugalendhi K Dy.Officer-CDS Alathiyur Nirmal Kumar Chowdari Asst - Fitter AlathiyurMathiyalagan P Asst.Officer-Paramedical Alathiyur Azeez K Asst - Khalasi Alathiyur Jamal M Asst - Khalasi Alathiyur

Narayanamoorthy K Asst - Fitter AlathiyurVivekanandhan R Driver Alathiyur Sabhapathy T Asst - Fitter AlathiyurRamachandran S.B. Driver Alathiyur Subramany S Asst - HEO AlathiyurVenkataraman R. Driver Alathiyur Rathinavel K Asst - Fitter AlathiyurMurugan V Office Assistant Alathiyur Sivarajan S Asst - Fitter AlathiyurSeshadri R. Telephone Operator Alathiyur Ramesh Kanna G Asst - Fitter AlathiyurGanesan N Asst - W.B Operator Alathiyur Muthalappan R. Asst - Fitter AlathiyurBalaji K.R Godown Keeper Trichy Ganesbabu .K Attendant - Mechanical R R NagarNatarajan S Godown Keeper Chennai Settu A Attendant - Pumps AlathiyurPackiam V Fitter Alathiyur Desikan K. Asst - Mechanic AlathiyurPadmanaban M Fitter Alathiyur Thirunavukarasu A Asst - Mechanic AlathiyurThiruthuvaraj A. Inst.Mechanic Alathiyur Shekar G. Attendant - Mechanical AlathiyurRambabu Vantala N Welder Alathiyur Venkatraman R Attendant - Electrical AlathiyurGunasekaran V Mason Alathiyur Gurumurugan K Attendant - HEO R R Nagar

Workmen

Staff

Ramco Bhandham 29

Super Achievers

Salangai Pooja at AlathiyurNatyalaya Students Saratha Raman, Sowmiya Kannan, Jeyapriya Sivagnanam, Santhini Settu and Dakshina Muthusamy performed in the salangai pooja at our Ramco Recreation Club Building, Alathiyur on on 21st April 2013.

Service above self‘Vivekanadha Award’ is given to K Kumaravel –Secretary (RSSL) by NDSO (Networking and Development centre for Service Organizations) during the commemoration of Swami Vivekanadha’s 150th Birthday held on 30.06.2013 at Chennai.

Abacus competitionM Mounisha, daughter of M Ramesh Babu of Ariyalur Unit was declared as Silver Topper in the 21st National Abacus Competition conducted by Brain-o-brain at Chennai during February 2013.

Gift of the GabT Lakshin, son of T Sivasankara Rao of Alathiyur, received the best speaker award in Neeya Naana Programme in Vijay TV on 7th April 2013.

VC Sindhu, Daughter of V Venugopal Raja of RR Nagar, studying Final B.Sc ( Food Processing )at VVV Womens College, Virudhunagar received the Leadership Endowment Fund Cash of Award for being the Best Outgoing Student of the college and she is seen receiving the Award from Director, Idhayam Group of Industries.

At their creative bestNaga Bhusanam K of Jayanthipuram got 1st Prize in Essay Writing (English) Competition conducted by the Factories Department on Safety at State Level.

B Rambabu of Jayanthipuram won the Prizes in Poster

Presentation and Telugu Slogan Competitions conducted by the Factories Department on Safety

at State Level.

Ramco Bhandham30

Hearty Wishes for a Happy Married Life

Fare Forward Ramco Bhandam Wishes A Happy And Healthy Retired Life!

Srinivasan N C, Sr officer, CDS, Jayanthipuram retired on 10/06/2013

Tippeswamy M, Electrician at Mathod Unit retired on 14-4-2013.

Karuppasamy G, Miller of RRN retired on 1-5-2013

K Narayana, Attendant-Process of Jayanthipuram retired on 30.06.2013

Siddaramappa P, Attendant, Process Department of Mathod retired on 31-5-2013.

Vellaichamy P, Miller of RRN retired on 14-5-2013

Manickam T, Asst-HEO at Alathiyur retired on-12-04-2013.

Nagaraj S, Attendant, Mines Department of Mathod retired on 3-6-2013.

Kandasamy R, Attendant-HEO of Alathiyur retired on-12-02-2013

Basappa M, Store Department of Mathod retired on 7-6-2013.

Sreedharamurthy P, Welder at Mathod Unit retired on 5-4-2013.

Ganesan C,Machinary Attendant of RRN retired on 13/04/2013

R.R.Nagar Ganesan C Machinary Attendant RRN 13-4-2013Seenivasagan E Asst - HEO RRN 24-7-2013Sankar M Machinary Attendant RRN-MINES 29-5-2013

Sureshkumar M weds Thangalakshmi S on 29-03-2013

Sureshkumar N weds Thangalakshmi S on 23-05-2013

G.Pragadeeswaran weds M.V.Jayakirthika on 28.06.2013

C Ponmozhian weds P Dhivya on 07-04-2013

C.Saravanan weds S.K.Punithavathy on 12.06.2013

R Kandhavel weds K Alagurani on 04.03.2013

Ramaraj S weds R Pavithra on 22-02-2013

M Ayyamperumal weds A Karthigaiselvi on 12.05.2013

B Raju weds Akshara on 23.05.2013.

P Gajendran weds Tulasi Padmavathi on 24.05.2013

G.Arulmozhi weds G.Mohana Priya on 12.06.2013

M Raghavendra weds Aleekya on 12.05.2013

Wedding bells

Ramco Bhandham 31

Ramco Bhandham32