Product Line of Multinational Company

7/31/2019 Product Line of Multinational Company

1/73

Welcome to our

Presentation

Product line ofMultinational Company


2/73

Submitted to:Md. Arifur Rahman

Sr. Lecturer in Marketing

DBA, NUB

Course Title: International

Business

Course Code:BBA 3218


3/73

Submitted by

Batch: BBA7A

Group No: EGroup Name: Nightingale


4/73

Name of Group Members :

Rumana Yasmin BBA 080260748

Subrina Mahfuz BBA 080260782

Syeda Bashira Khatun BBA 080260787

Mrinaliny Bhoumick BBA 080260796

Farjana Jerin BBA 080260799


5/73

With a research history of over 150 years, Nestl hasalways been at the forefront of food science and nutrition research.

1849. Henri Nestl sets up a laboratory. In 1867, Henri Nestl,

a pharmacist, developed a food for babies who were unable to

breastfeed began in Switzerland . His first success was a premature

infant who could not tolerate his mother's milk or any of the usualsubstitutes. People quickly recognized the value of the new product,

after Nestl's new formula saved the child's life, and soon,

Farine Lacte Henri Nestl was being sold in much of Europe.

1875. Nestl's first chemist. 1987. The Nestl Research Center (NRC)is born. Nestle brings in $81 billion in overall sales and has 470

factories around the world. Today, the company operates in 86

countries around the world and employs nearly 283,000 individuals.


6/73

History Of The Nestle Logo

The Nestl logo was launched by Henri Nestl in 1868 on

the basis of the meaning of his name in German, i.e.little nest, and of his family emblem.

After he retired, it was registered in Vevey in 1875 by the

new owners of his company.

In 1938, the traditional nest design.

In 1966 the design was simplified.

In 1988, the worm in the mother bird's beak was

removed and the fledglings became two instead of three.

The logo we know now has just been simplified.


7/73

Brand Sites

Nestl Corporation Sites

Nestl Business-to-Business
http://www.nestle-solutions.com/http://www.nestlebranding.com/http://nestlefoodservices.com/Default.asp?http://www.nestleusa.com/http://www.nestle.com/http://www.tasterschoice.com/http://www.stouffers.com/http://www.nescafeusa.com/http://www.leancuisine.com/http://www.hotpockets.com/http://www.buitoni.com/http://www.coffee-mate.com/http://www.butterfinger.com/http://www.nestlefamily.com/http://www.verybestbaby.com/http://www.meals.com/


8/73

The International Baby Food Action Network

(IBFAN) released here evidence to show that theworld's leading baby food manufacturer

the Swiss transnational corporation Nestle

was in violation of the international codes related

to marketing set by the World Health Organisation

(WHO). Nestle's promotion budget is a staggering

$7.8 billion each year, four times the WHO's budget.'

As UNICEF has said: "Marketing practices

that undermine breastfeeding are potentially hazardous

wherever they are pursued: in the developing world,WHO estimates that some 1.5 million children die

each year because they are not adequately breastfed.

These facts are not in dispute."

Baby foods


9/73


10/73

Nestl put the 1,700-gallon tank under lock and added

security cameras. The project is testament to Nestl's determination

to fix its bottled-water business. Its North American water sales fell

to 4.4 billion. It has invested in acquiring its 72 bottled water brands.

we take water in a sustainable way. The notion that we just take

what we want is simply not factual."Its role as leader of the U.S. bottled-water

market and the fact that it taps springs in

often-pristine rural areas has exposed it to

particular criticism from opponents of bottled

water. Town officials say Nestl would pay about

$360,000 a year for the water under current

industrial rates, but say they could strike a

deal for special pricing for such a large

customer.

Bottled Water


11/73


12/73

Nestles entry into the over Rs 500-crore breakfast cereal marketwill mean that it will take on incumbents such as Kelloggs and

PepsiCo. the cash component of its 10.9 billion-pound

($17.5 billion) offer for Cadbury as investor Warren Buffett

objected to a plan to issue millions of Kraft shares to finance the

deal. Uxbridge, England-based Cadbury dismissed the change

and said the offer remains derisory. Kraft has until Jan. 19 to raise

it. Nestle has set its sights on the Indian consumers breakfast menu.

Nestl, one of the worlds leading Nutrition, Health and Wellness

companies, has recently started selling two of their internationalbreakfast cereals in South Africa.

Breakfast Cereals


13/73


14/73

Nescaf of the world's largest coffee brand and is sold in

more than 100 countries. Nestl's other major coffee brand in the

U.S.A, Taster's Choice, will remain within the company's portfolio.

The main difference to Nestl is that our distribution system is

cheaper and that we can thus invest most of our money in thecoffee itself," Mr. Gaillard said. Ethical Coffee sells its pods at a

25% discount to some of Nestl's products. Sara Lee's Senseo

machine overtook Nespresso as the biggest-selling home coffee

system several years ago, but Nespresso users tend to spend moreon the capsules, prompting Sara Lee to find a way to court its

rival's premium customers.

Coffee


15/73


16/73

Milk chocolate was invented by Daniel Peter,

another famous Swiss chocolate maker, with Henri

Nestl back in 1875. Gruyere. Nestl, based inVevey, Switzerland, sells KitKats in about 70

countries with sales of nearly 2 billion Swiss

francs ($2 billion). There are more than 4,000

certified fair-trade products in the U.K. Earlier

this year, Cadbury, the U.K.'s largest candy

company, switched to fair-trade chocolate to

make Dairy Milk bars.

Chocolate & Confectionery


17/73


18/73


19/73


20/73

The Milo In2Cricket programme introduces boys and girls

aged from 5-10 to cricket, thus promoting an active lifestyle among

children. Company aimed to target a growing segment of soft

drinks. Company targeted smart and young house wives of age

between 25 years to 35 years. This is the FTCs first case challengingadvertising for probiotics. Probiotics are live bacteria found

naturally in many foods. They are touted as aiding digestion and

fighting harmful bacteria.

Drinks


21/73


22/73

"Our strategy is to continuously improve our

quality products and offer value for money to

consumers, and expand availability on every

front," said Hung Kong-based Ken Donaldson,

director of Nestle's ice cream business unit in

Greater China. It's launched an aggressive campaign

to expand its consumer base with 29 new ice cream

items--many of them low- and mid-range priced.

Ice Cream


23/73


24/73

Swiss foods multinational Nestle

has unveiled plants to introduce a fresh

marketing strategy, aimed at anchoring

its customers more efficiently. The

company said it will be introducing

to tailor diets to the health needs of

each individual. Cooking and cooking

skills are important to Nestlwe wantto help you make tastier and healthier

choices in the kitchen as well as in the

supermarket.

In the Kitchen


25/73


26/73

The acquisition makes sense considering the hefty positionNestle already has in North American frozen foods. Euro monitor

International reports that from 2004 to 2009, the frozen pizza

industry grew globally at a compound average growth rate of

22.5%. And while analysts expect that to slow to 12.8% upthrough 2014, the U.S. market will likely buck the trend at 17%.

Nestl Professional


27/73


28/73

As the worlds leading Nutrition,

Health and Wellness Company, with total

Group sales of CHF 107 618 million,

we believe that the future of our Companylies in helping people to eat a healthier diet,

whether the problem is deficiency in vitamins

and minerals at one end of the spectrum,

or obesity at the other. Our Nutrition, Healthand Wellness strategy, developed over

140 years, is based on our assessment that

nutritional awareness and the desire for

improved health and wellness will increasingly

drive consumer choice.

Nutrition & Health


29/73


30/73

The firm, a subsidiary of Swiss food giant Nestl S.A.,

is the world's largest pet food producer. Its portfolio of some

30 brands. Dog and cat food; Dog and cat food by price platform

(excl treats and mixers); Dog and cat food by price platform

(incl treats and mixers); Dog and cat food by type (excl treats

and mixers); Other pet food; Pet care products. The bright outlook

for pet products is also luring insurers into the market in search

of growth rates faster than those for traditional car and life plans.Swiss property and casualty insurer Mobiliar earlier this year launched

Switzerland's first pet insurance product.

Petcare


31/73


32/73

The 60/40+ concept is an expression of the Nestl visionof Nutrition, Health and Wellness. Each year Nestl focus 60/40+

on the best selling products, in 18 food and beverage categories,

in order to maximize the quality of consumer's diets. Millions

of products have been '60/40+ processed' and are available in

85 countries worldwide.

The Nutritional Compass

Making healthier choices for you and your family can be

very confusing. Our continuous vision is to provide you with

the relevant information to help you make healthier choices.We believe that by providing transparent and easy to understand

nutrition information on all our products, we can meet this vision,

which is why we have introduced a new approach to labeling to

help you achieve a balanced diet.


33/73

Samsung is one of the worlds largest technology

providers. It started out as trading company exporting various

products from South Korea to Beijing, China. Founded byLee Byung-chul in 1938, Samsung gradually developed

into the multinational corporation that it is today. Samsung

Telecommunications America (STA) was established by

Samsung Electronics Corporation in 1996. From its Dallas, Texas

headquarters, STA researches, develops and markets a variety of

personal and business communications products throughout North

America including handheld wireless phones, wireless

communications infrastructure systems, fiber optics and enterprise

communication systems.

Samsungs founder, Lee Byung-chul.

(From an article about Korean Chaebols.)


34/73

Samsung insiders and high-ranking industry sources told

The Korea Times that the move may a signal that the electronics

giant is shifting from its high dependence on traditional cash-cows

memory chips and panels. Samsung is seeing consumer-based

products as its next cash-cow. Its strengthened brand recognition in

chips and panels will help this.

Consumer products:

1. Mobile phonesThe Samsung Galaxy S comes with Android 2.1, it features a

1GHZ processor and a four inch Super AMOLED WVGA

touch screen display with a resolution of 800 x 480 pixels.


35/73

2. Televisions

Samsungs full HD 3D LED TV technology gained

international recognition for strong competitiveness with its 9000

range garnering Innovation Award in CES 2010 this January, theworlds largest consumer electronics tradeshow.


36/73

3. Audio / Video

Shropshire-based Watt Lamps is now trading online, offering

the UKs largest stock of genuine and top quality compatible lamps

for all major audio visual projector manufacturers.


37/73

4. Cameras & Camcorders

As digital cameras become increasingly their popular features

and capabilities become more advanced and varied. The broad range

of technical specifications makes it important for you to choose acamera that is best suited for your needs. While digital cameras tend

to cost more than conventional cameras, they save you the cost of

film and processing.


38/73

5. Computers & Peripherals

SAMSUNG is an industry leader in electronics, SAMSUNG

computer laptops are well-made and have popular features.

SAMSUNG manufactures an extensive line of computer monitorsand also makes memory chips. Portability is important in the laptop

market, and SAMSUNG makes some of the smallest computers

available.


39/73

6. Printers & Multifunction

Multifunction printers are particularly useful for the small

office, home office or the home itself, where there may not be space

for a separate copy machine, scanner and fax machine. SAMSUNGhas announced the evolution of the worlds smallest and quietest laser

printer* the CLX-3170 multifunction printer (MFP), offering users

an array of additional functions.


40/73

7. Home appliancesSamsung Electronics Co. Ltd, is the global leader in household

Electronics. Samsung Pakistan is now introducing new range of

innovative Home Appliances, along with appointing Orient Group ofCompanies. as the new official distributor for Home-Appliances

across Pakistan.


41/73

Business products:Samsung plans to strengthen its position in the fast-growing

smart phone segment. The world's second-largest maker of mobile

is poised to launch a communication offensive to drive sales ofalready extensive range of business phones.

1. IT Business Products

Samsung mobilized the organization for brand building. Both

the process and the result of a brand-building effort often have a keypayoff internally to employees, as well as externally to consumers.


42/73

2. Professional displays

Samsung Electronics Co., Ltd will introduce its latest

innovative Professional Solutions for Digital Signage that cater to

all business needs at Signage, Imaging & Media (SIM) 2008, theregion's most comprehensive trade show for the marketing

communications.


43/73

3. Hospitality solutions

Samsung has been enjoying great success in the Middle

Eastern hospitality market, significantly growing our integrated suite

of hospitality solutions in 2008.


44/73

The Authorized Samsung Communication Specialists you

have been searching to get in touch with for your desired

Samsung telecommunications systems.

4. Telecommunication

5. Semi conductors

Samsung is the worlds leading supplier of memory products

and the worlds second largest semiconductor manufacturer.


45/73

6. LCD panels

Samsung is debuting several new large-screen LCD monitors

that are created to meet the most demanding needs of today's

commercial and corporate marketplaces. Samsung is competingwith LG.Philips LCD for the flat-panel crown.


46/73

7. Set-top boxes

The Samsung interactive cable set-top box, which supports

DOCSIS Set-top Gateway(DSG) and Legacy OOB Messaging.

As Open Cable Standard became mandatory in the United Statesand Korea.

8. Storage

Samsung Electronics has announced its new storage card of

MMCMicro format. It is positioned as the fastest Micro-card on the

market.

9 Fib ti


47/73

9. Fiber opticsSamsung Fiber optics comes out to attack the global fiber

optic cable markets of annual 7 trillion won with a strategy to

oversea production centers.

10. CCTV

11. Compressors

Installing CCTV cameras can ensure that your business and

its assets are completely protected at all times. Just the presence ofCCTV cameras will deter opportunists from considering criminal

activities.

Samsung, a leader for decades in the air conditioner business

both domestically and abroad, entered the rotary compressor business.


48/73

William Hesketh LeverLord Leverhulme

The founder of Lever

Brothers (now Unilever)

In the 1890s, William Hesketh Lever, founder of Lever

Bros, wrote down his ideas for Sunlight Soaphis revolutionarynew product that helped popularize cleanliness and hygiene in

Victorian England. It was 'to make cleanliness commonplace; to

lessen work for women; to foster health and contribute to personal

attractiveness, that life may be more enjoyable and rewarding forthe people who use our products'.


49/73

In 2005, Unilever decided to change their logo to represent

their new theme of vitality. Unilever is an Anglo-Dutch company that

owns many of the world's consumer product brands in foods,

beverages, cleaning agents and personal care products. Unileveremploys more than 206,000 people and had a worldwide revenue of

just over US$50 billion in 2005.


50/73

Sun

Hand

FlowerBee DNA

Hair Palm tree Sauces or spreads

BowlSpoon Spice & flavours

FishSparkle

Bird Tea

Lips Ice cream Recycle

Particles

Frozen

Container

Heart

ClothesWave

Liquid

Icons explained

F d b d


51/73

In 2000 the company absorbed the American business

Best Foods, strengthening its presence in North America and extending

its portfolio of foods brands.

The Becel / Flora brand offers consumers heart- healthy

products, so take 'heart for living!'.

Bringing the Mediterranean lifestyle into your home.

Food brands


52/73

Our margarine is made from high quality vegetable oils,

so it is an important source of essential fats and vitamins A, D and

E for which there are not many other dietary sources.

Heartbrand ice creams bring a taste of the summer to any day.


53/73

The Hellmann's worldwide brand family, consisting of

Hellmann's, Amora, Calv and Wish-Bone, is the largest dressingsbusiness around the globe. Hellmann's is also the world's number

one mayonnaise brand.

Knorr believes that good food matters. It adds untoldpleasure to our lives.


54/73

Lipton continues to lead as the global tea beverage market,

making a big splash with a variety of tea-based drinks.

SlimFast has been helping people lose weightand keep it

off! The simple daily plan involves four keys to success's personalized,

balanced diet; an individualized activity program; support around the

Clock; tracking your success.

Home care brands


55/73

In many parts of the world we lead the home care market

help you get more out of life.

Everyone knows real life is dirty. And there's no point in

pretending it's easily taken care ofit has to be cleaned thoroughly.

The best care for your clothes, yourself and your family.

Home care brands


56/73

The sheer power of Domestos bleach gives you the

confidence you need, eradicating all known germs.

Giving your kids the freedom to get dirty, safe in the

knowledge that Omo will remove those awkward stains.


57/73

Radiant knows that whiteness and brightness can shine in,

not just out. There's something about brilliantly white clothes thatgives you that extra lift and confidence to take on the day's challenges.

Surf is on a mission to make everything it touches brighter

through cleaning and more!


58/73

Sunlight uses the magic of natural ingredients to create

unbeatable results.

It produces and markets a wide range of personal care

products. Unilever operates in around 100 countries around the

globe and employs approximately 250,000 people.

Personal care brands


59/73

Lux offers a range of highly appealing beauty products at a

price you can afford.

Dove provides a refreshingly real alternative for women

who recognize that beauty comes in all shapes and sizes.


60/73

Accessible hardworking soaps and liquid gels.

Helping to keep your skin looking and feeling naturally

beautiful.

To help you enjoy great, healthy skin everyday.


61/73

Sunsilk provides real solutions to women's everyday hair

needs everywhere.

Rexona gives you the confidence to handle whatever the

day has in store.


62/73

Helping males keep a step ahead in the mating game.

Protecting and enhancing your oral health 24 hours a day.

Strongly influenced by fashion and sold only through

professional hairdressers.


63/73

Our advertising

Unilever's brands are known around the world for their

thought-provoking yet entertaining advertising campaigns.

Health, hygiene & beautyUnilever aims to help people feel good, look good and get

more out of life. At the heart of this mission is hygiene - and healththrough hygiene.


64/73

Unilever Foodsolutions is one of the world's leading

foodservice businesses. The business works with customers includingcaterers, restaurateurs and major hotel and fast-food chains to create

food solutions that help grow their business.

Nutrition

We've created policies and

guidelines to ensure we alwaysact responsibly when it comes to

health and nutrition.


65/73

The British American Tobacco Company was founded

in 1890 by James Buchanan Duke (1856 - 1925) who was also an

electric power industrialist. It was one of many companies whichsupplied hand rolled tobacco cigarettes before the invention of the

cigarette making machine in 1880. It was invented by James Albert

Bonsack (1859 - 1924) as a response to the Richmond, Virginia based

Allan & Ginter's offer of $75,000 to the one who could make amachine which was capable of rolling cigarettes saving a lot of hand

effort. The cigarette company Allan & Ginter could have purchased

the cigarette making machine, but did not trust the investment due to

unreliability.

invention of the cigarette making machine in 1880. It was invented byThe founder of British American

Tobacco Company

James Buchanan Duke

Our international brands


66/73

As a major international Fast Moving ConsumerGoods (FMCG) company, we are proud of our reputation for

producing high-quality brands that are chosen by one in eight of the

worlds adult smokers.

Kent was introduced in America in 1952 and is now sold

in more than 75 countries.

Dunhill sells in more than 100 countries.

Lucky Strike, launched in 1871, a premium brand


Our international brands


67/73

Pall Mall was introduced in 1899 and is now sold in more

than 100 countries. Successful marketing is the bedrock of growth for

any fast moving consumer goods (FMCG) business and we are noException.

Vogue is a super premium brand selling in more than

55 countries.

Introduced in 1936, Viceroy is sold in more than 40

countries.

Rothmans was launched in 1890 and is now sold in some

60 countries.


68/73

Kool was introduced in 1933, is sold in some 20 countries.

Benson & Hedges cigarettes were created for the Prince

of Wales in 1873. our companies sell Benson & Hedges in more

than 40 countries.

State Express 555 was launched in 1895 and is now sold


Peter Stuyvesant was first launched in South Africa in

1954, now sold in around 30 countries.


69/73

John Player Gold Leaf is sold in 12 countries and is

particularly popular in Pakistan, Bangladesh, Sri Lanka and SaudiArabia.

Our brands

There is a lot more to tobacco and our products than thecontroversy that can surround our industry. We recognize that our

businessstarts with our consumers and our brands.

1. Cigarettes

Smokers around the world prefer many different tastesand strengths and our companies aim for excellence in every step

of manufacturing.

2 Cigars


70/73

2. CigarsCigars come in a variety of shapes and sizes. They also

vary by method of manufacture, flavor, strength and country of origin.

There are two types of cigar. Short filler cigars (dry European cigars);

Long filler cigars (wet cigars).

3. Pipe tobacco

The Aztec descendants of the Mayan culture enjoyed the

ritual of smoking a pipe after dinner and believed it was an

excellent way of avoiding hostilities. The cut or size of the pipe

tobacco affects how fast and hot it burns.

4 S k l


71/73

4. Smokeless snus

Swedish-style snus is a form of tobacco that isnt smoked.

Snus (Swedish for snuff) is finely-ground moist tobacco that comes

either loose or in tiny pouches which are placed under the upper lip.It is acknowledged by several independent health experts to be at

least90 per cent less harmful than smoking cigarettes.

Tobacco and our products

There is a lot more to tobacco and our products than the

controversy that can surround our industry. Certain food-typeingredients, or flavorings, are added to balance the natural tobacco

taste, often replacing sugars lost in the curing process.


72/73


73/73

Documents

Product Line of Multinational Company