Product life cycle of coca cola

Presented by Ankush Bhandarkar

Product Life Cycle

Time

ProductDevelop-

ment

Introduction

Profits

Sales

Growth Maturity Decline

Losses/Investments ($)

Sales andProfits ($)

Introduction of The Coca-Cola Company

The Coca-Cola Company is an American multinational company which is headquartered in Atlanta, Georgia. The company is best known for its flagship product Coca-Cola. The Coca-Cola Company also produces a number of other soft drinks including FantaandSprite.

Product List & Descriptions

• Coca-Cola• Diet Coke• Thums Up• Sprite• Fanta• Limca• Maaza

Coca-Cola Product Introduction

• Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in every country.

• It is produced by The Coca-Cola Company.• Competitors Pepsi.

New Flavor of Coca-cola• Stage 1: Market Introduction– Coca-cola bottles the new flavored product and

places it on the market for consumers. – Coca-cola also spends a lot of money advertising

the new flavor creating awareness.

• Stage 2: Market Growth– Customers like the flavor and begin to make

routine purchases. – Coke introduces their competing flavor.

• Stage 3: Market Maturity– More competitors enter the market taking some

of Coca-cola’s profits.

• Stage 4: Sales Decline– Customers have moved on to the next new flavor.– Some loyal fans stay behind.

THANK YOU