1. [Product Life Cycle] [LEARNPPT.COM]

2. PRODUCT OVERVIEWThis is a proven framework used by globalstrategy consulting firms for Fortune 500companies. Learn this methodology andenrich your expertise. Then, save time bylifting slides directly from this presentationinto your own. For any marketer,understanding your product life cycle offersinvaluable strategic insight, from pricing topositioning. This document details a 5-phaseapproach to proper Product Life CycleAnalysis and draws out key strategic insightsat each stage of the lifecycle. Additionalconcepts discussed include ConsumerAdoption Curve, Bass Diffusion Model,Lifecycle-Performance Factor Matrix,Strategic Positioning, and SubstitutionAnalysis. 3. DETAILED DESCRIPTIONThis is a 36-slide PowerPoint detailing theProduct Lifecycle Management businessframework. It touches on a number of related strategicconcepts, such as the Consumer Adoption Curve,Bass Diffusion Model, and Strategic Positioning.This document is divided into 3 core sections:Overview (10 slides)Product Lifecycle Analysis (15 slides)Strategic Insights (7 slides) 4. OverviewThis first section explains what the Product Life Cycle is.Each of the 4 stages of the lifecycle, Introduction, Growth,Maturity, and Decline, is characterized in detail. The keystrategic purposes of using the Product Lifecycle Analysisare also outlined. Additionally in this section, theConsumer Adoption Curve, Substitution Analysis, andproduct profitability metrics are explained within thecontext and in relation to the Product Lifecycleframework. Drawbacks to this analysis are also elucidated. 5. Product Lifecycle AnalysisIn this section, we discuss the actualmethodology used to conduct this analysis.A 5-phase approach to Product LifecycleAnalysis is taught. Several analysis toolsand frameworks are used, needed atdifferent phases of the analysis.These include the Lifecycle-PerformanceFactor Matrix and the Bass DiffusionModel. 6. Strategic InsightsIn the final section, we outline specificstrategies and insights that can beextracted from Product Lifecycle Analysis.This section begins with a delineation ofstage-specific strategies--with a slide perstage of the lifecycle.Product Lifecycle Analysis is alsoextended and applied to the BCG Growth-Share Matrix, as we introduce the StrategicPositioning Matrix framework.