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PRESENTATION

P r o d u c t

I n n o v a t i o n

P r e s e n t e d b y

Revolution Creative AgencyR

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R

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Research

Consumerh

abits

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the planHeres

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Insights

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1.Does it make sense?

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2.What can a tea brand o

ffer their consumer?

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3.What are tea drinkers looking for?

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Tea-Time

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Bored

?

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C R E A T E T H I S

P r o d u c t.. .. .. .. .. .. .. .. .. .. .. ..

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This product provides no

sense of experience

This product provides a

sense of experience

Thisproductiseasily

accessibleandconvenientT

hisproductisn

oteasily

accessible

orco

nvenient i. ii.iii. iv.

Raw Tea

P

erce

p

tu

al

m

a

p

StashTeablossomduet

Tea Needs

Blooming Tea

Teaposy

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T a r g e tM a r k e t

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Whoisgoingtobuyraw

tea?

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Chlos Purse

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Positi

oning

statem

ent

Raw Takes Tea Out of the BagN a t u r a l l y ..

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ProductD e t a i l s

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green tea base White tea base

Jasmine flower,

wild hibiscus & lily

blend

Rose and lavender

flowers blended withglobe amaranth

Black tea base

Violet,

chrysanthemum &Omanthus Flowers

Rejuvenating

clarity, awakens

and revives

Elegance,

sensuality,

affection and bliss

Harmony, stability,

calm and pure

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Price online

Retail

Locatio

ns

In-store

placement

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C

a

te

g

o

ry

D

e

fini

tio

n

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EssentiallyRaw Tea provides a moment of inner clarity,

making everyday a unique experience.

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Forget!

Three things you absolutely

c a n n o t

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1. Dominate this Niche

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2. They didnt even know they weremissing this tea expereience

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3. Raw offers tea with a built-in experience,and embodies both a personality and image

that are currently non-existent in the tea

c a t e g o r y

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RThank you!