Product Improvements

Kickstart Super MoneyMaker

Improved design

• Uncomfortably large foot travel

Treadle travel

Product Improvements

plastic tube

shaft

metal plates

• High friction

• Tall

• High cost

Treadle travel

Piston seals

Product Improvements

• Many parts

• Low efficiency

Treadle travel

Piston seals

Complex valves

Product Improvements

• High cost

• Overly durable

Treadle travel

Piston seals

Complex valves

Cylinder material

Product Improvements

• Material = cost

• Long treadles

• Overbuilt frame

• Tall cylinders

Treadle travel

Piston seals

Complex valves

Cylinder material

Excess material

Product Improvements

2”

5/8”

Implementation Plan –

to leverage existing IDE/M infrastructure• production

facilities and outsourcing arrangements

• distribution network: demonstrators, agents, dealers, well drillers

Impact on the User

• Triple plot size (from 0.5 acre to 1.5 acre) •Additional $260 during dry season

• Loan pay back at the end of dry season

• Total wealth of one pump (3 year NPV @ 15%) is $520

• Income spent on: schooling, food and clothing

With the help of pressure pump, IDE/M will create a social good of $34mln for Myanmar total size of small plot irrigation tech market, households 1,250,000

2005 2006 2007 2008 2009 2010

IDE/M forecast of total pumps sold

1,735

6,500

10,500

19,000

60,000

131,000

pumps penetration 0.14% 0.52% 0.84% 1.52% 4.80% 10.48%

pressure pumps/ all pumps sold,% 10% 30% 50% 50% 50%

pressure pumps sold

650

3,150 9,500

30,000

65,500

wealth from one pressure pump $520

wealth created, $ mln 0.34 1.3 3.3 11 18

total wealth created, $ mln 34

Critical path decisions

• One Cylinder vs Two

• Cylinder material: PVC vs. thin metal

• PVC tube attached to metal

• Linkage design

• Junction box design and valves

Bonus Slides

Product Specification

Specification IDE Prototype “Under Pressure” Target

Performance

Flow rate 13 gal / min 13 gal / min

Suction head 4.6 m 4.6 m

Pressure head 7-15 m 10 m

Provides continuous pressure Near continuous Near continuous

Self-priming No Yes

Ergonomics

Average required power 470W (?) 60-80W

Minimum weight of user 45kg / (100lb)

Foot travel 8” 8” (6” for a child)

Piston travel 4”

Diameter of piston 4.125” (?)

Mechanical advantage 2:1

Adjustable mechanical advantage No

Weight 20kg / (44lb) 9kg / (20lb)

Manufacturing/Repair

Anticipated lifespan 4-5years

Bill of materials cost K34,169 / (~$28.25) K15,000 / (~$12.50)

Cost to manufacture K4,500 / (~$ 3.75) K 3,000 / (~$ 2.50)

Total cost K38,669 / (~$32.00) K18000 / (~$15.00)

Replaceable pressure check valves Yes? Yes

Replaceable suction check valves Yes Yes

Household Economics

  today (w/o pump) this fall (w/ pressure pump)

 monsoon

dry season

full year

monsoon

dry season

full year

length, working days 130 130 260 130 130  

plot size, acre 0.5 0.5 0.5 0.5 1.5 1

current av. revenue per day, US$ 1 1 1    

productivity: day sales/acre, US$ 2 2 2 2 2 2

sales per season, US$ 130 130 260 130 390 520

cost per season, US$ 130 130 260 130 130 260

household "profit" 0 0 0 0 260 260

  1 year 2 year 3 year

costs of pump + frame (retail price) $20  

cost of well-drilling $15  

Total Upfront Costs $35 $0 $0

cost of borrowing additional acre / 6 month $5 $5 $5

pump repair parts $2 $2 $2

additional seeds $2 $2 $2

incremental labor $0 $0 $0

total variable cost $9 $9 $9

interest expense, 6 mo (at 10% / month) $27 $0 $0

additional profit from the pump $260 $260 $260

incremental money earned (in real terms) $189 $251 $251

as a % of current annual income 73% 97% 97%

discount rate (in real terms), annual 15%

wealth from one pump $519

Our prototypes

Our prototypes

Bob Hyde Pump