Alli Drinkwater David Gale

Linda La Kaleigh Ryan

Jessica Willard

Defining Parisian Luxury

The Story Behind the Brand

Mission, Vision, and Values

~  To inspire creativity and passion for product

~  To always strive for excellence

~  To offer the highest quality product

~  To act ethically in every business transaction

Porter-Tout creates quality luxury handbags that express a feminine, elegant, and romantic spirit that is quintessentially Parisian.

Target Market

Target Market

~  25-45

~  $100,000 - $300,000

~  Bachelor’s Degree or higher

~  Motivated by: ~  Self-expression ~  Achievement ~  Ideals

2.00% 10.00%

35.00% 28.00%

25.00%

Income

<$70K

$70K - $100K $100K-$200K $200K-$300K $300K+

Store Locations New York, 10001

San Francisco, 94115

Chicago, 60610

Achiever Maggie Harris, 33 ~  New York (Midtown) ~  Zip Code: 10001

~  Profession: Marketing Analyst ~  Income: $120,000

Innovator Hilary Embry, 37 ~  San Francisco (Pacific Heights) ~  Zip Code: 94115

~  Profession: Editor at Wired Magazine

~  Income: $150,000

Industry

Luxury Market ~  U.S. handbag market about 30-50% all luxury and domestic

handbag sales

~  In 2012, handbag sales were about $10.8 billion in the U.S. alone

~  Sales are up 21% from 2011

Retail Trends ~  Sales of handbags to

women under 34 and under increased

~  Sales of handbags to older women slowed

~  61% of handbag purchases were not impulse buys

~  75% of handbag purchases were self-purchases

~  Online sales represent 18% of total sales

Global State of the Industry

~  Global handbag sales estimated to be $94 billion in 2012

~  Europe is revered for luxury

products

~  Increased sourcing from China

~  Developed countries shift focus to design and wholesaling.

Competitors

Price Points ~  Average retail price is $2,000 - $6,000 ~  Retail prices differ:

~  Brand ~  Fabrication ~  Type ~  Size

~  Porter-Tout retails for $750 - $3,000

~  Porter-Tout wholesales between $330 - $990 and $500 - $1500

Fabrication and Craftsmanship

~  High quality

~  Authentic

~  Durable

~  Aesthetically pleasing

~  Genuine animal skins

~  Quality closures

Buying Behavior

Sales Trends ~  Recession ~  Demand expected to grow

through 2017

~  Focus on the Asian market

~  Luxury handbag industry predicted to continue growth

~  IBISWorld says the global handbag industry will grow 3.1% to $100 billion by the end of 2013

15%

14.9%

18.3%

17%

0% 10% 20%

Hermés

Dior

2011 to 2012 2010 to 2011

Growth of Sales

Technological Trends

~  Mobile Commerce

~  M-Commerce sales to reach $31 million by 2015

~  Physical & Virtual Shopping ~  QR codes ~  Virtual changing

rooms

Silhouettes

Materials ~  Leather ~  Calf-hair ~  Suede ~  Crocodile Skin ~  Snake Skin ~  Ostrich ~  Fur ~  Silk and Satin

~  Powdery effects ~  Laser cuts ~  Pleats/folds ~  Aged/weathered ~  Low shine ~  Water-resistant

Components

~  Turn lock closures

~  Metal Frames

~  Zipper pulls

~  Rosy colored metals

Product Development

Inspiration Board

Design & Concept Board

Sourcing

Manufacturing

~  One of the few to carry old Florentine hand-crafted leather goods directly from its factory.

~  In 1980s developed private label merchandise for designers such as Dunhill, and Fratelli Rossetti

Cost Sheet

Style #: 3587

Style Name: Mathilde Clutch

Description: Solid full grain calfskin leather fold-over clutch with cotton twill lining and calfskin leather tassle zipper pull.

Colorway: Seafoam Gray Chestnut

Materials $ per foot/yard Yield TotalFull Grain Calfskin Leather 14.00 2.525 35.35Cotton Twill Lining 9.00 1.01 9.09Total Materials Cost 44.44

Components $ per unit Quantity TotalZipper 11.99 1 11.99Tassle 7.99 1 7.99Thread 1.65 0.10 0.17Total Components Cost 20.15

Packaging $ per unit Quantity TotalDesigner Label 0.40 1 0.40Care Card 0.75 1 0.75Bar Code Tag 0.05 1 0.05Dust Bag 1.34 1 1.34Embossed Box 4.26 1 4.26Tissue Paper 0.05 4 0.20Poly Bags 0.04 1 0.04Shopping Bag 3.17 1 3.17Hang Tag 1.50 1 1.50Total Packaging Costs 11.71

Packing $ per unit Quantity TotalCartons 0.06 1 0.06Tape 0.002 1 0.002Labels 0.06 1 0.06Total Packing Costs 0.12

Date Created: 5/7/13

Season: S/S 2014

Labor Minutes Cost per minute TotalPatternmaking 0.21Marking 0.21Cutting 2.10Sewing 60 0.35 21.00Admin 2.10Total Labor Costs 25.62

Other $ per unit TotalFreight 0.42 0.42Duty 9.31 9.31Broker 0.02 0.02Insurance 1.00 1.00Total Other Costs 10.75

112.79Grand Total:

Style # Name Jan Quantities

Feb Quantities

Mar Quantities

Apr Quantities

May Quantities

Jun Quantities

Jul Quantities

Aug Quantities

Sept Quantities

8459 Aurelie Minaudiere 50 135 110 60 85 50 60 50 125

3587 Mathilde Clutch 50 150 110 60 100 60 75 60 135

6653 Elodie Satchel 60 185 150 75 100 60 85 75 160

9082 Sophie Bowler 60 210 150 75 110 75 85 75 175

220 680 520 270 395 245 305 260 595

Style # Name Oct Quantities

Nov Quantities

Dec Quantities

Year Total

Retail Per Unit Retail Total Cost Per

Unit Cost Total Margin Retail

8459 Aurelie Minaudiere 60 125 160 1,070 1,500$ 1,605,000$ 225$ 240,750$ 1,275$

3587 Mathilde Clutch 75 135 175 1,185 750$ 888,750$ 113$ 133,656$ 637$

6653 Elodie Satchel 100 160 200 1,410 3,000$ 4,230,000$ 450$ 634,500$ 2,550$

9082 Sophie Bowler 110 175 225 1,525 1,200$ 1,830,000$ 180$ 274,500$ 1,020$

345 595 760 5,190 1,613$ 8,553,750$ 242$ 1,283,406$ 1,371$

Style # Name Jan Quantities

Feb Quantities

Mar Quantities

Apr Quantities

May Quantities

Jun Quantities

Jul Quantities

Aug Quantities

Sept Quantities

8459 Aurelie Minaudiere 50 135 110 60 85 50 60 50 125

3587 Mathilde Clutch 50 150 110 60 100 60 75 60 135

6653 Elodie Satchel 60 185 150 75 100 60 85 75 160

9082 Sophie Bowler 60 210 150 75 110 75 85 75 175

220 680 520 270 395 245 305 260 595

Style # Name Oct Quantities

Nov Quantities

Dec Quantities

Year Total

Wholesale Per Unit Wholesale Total Cost Per

Unit Cost Total Margin Wholesale

8459 Aurelie Minaudiere 60 125 160 1,070 500$ 535,000$ 225$ 240,750$ 275$

3587 Mathilde Clutch 75 135 175 1,185 250$ 296,250$ 113$ 133,656.15$ 137$

6653 Elodie Satchel 100 160 200 1,410 1,000$ 1,410,000$ 450$ 634,500$ 550$

9082 Sophie Bowler 110 175 225 1,525 400$ 610,000$ 180$ 274,500$ 220$

345 595 760 5,190 538$ 2,851,250$ 242$ 1,283,406$ 296$

Total

Total

Sales Plan - Retail

Sales Plan - Retail

Total

Sales Plan - Wholesale

Total

Sales Plan - Wholesale

Branding & Marketing

Packaging