Slide 1

Product design the motorcycle

Slide 2

How do you start What is a motorcycle?

Slide 3

Motorcycle types

Slide 4

MARKET SPECIFIC DESIGN

Slide 5

Market specific design

Slide 6

Slide 7

Adventure

Slide 8

Slide 9

Market specific design

Slide 10

Market exploitation

Slide 11

Slide 12

Brand management

Slide 13

Borrowed style Cross branding

Slide 14

Aspirational styling

Slide 15

Cross branding

Slide 16

Brand adoption Powered by a Lithium-ion battery pack and a 23kw electric motor the JCB bike has a chrome Molybdenum frame and aluminium sub frame.

Slide 17

Slide 18

Slide 19

NEW MARKET APPLICATIONS

Slide 20

Environment led innovation

Slide 21

Military led innovation

Slide 22

Slide 23

Cross over concepts

Slide 24

Slide 25

Slide 26

Slide 27

Harley Trike conversion concept

Slide 28

STYLING CONVERSIONS

Slide 29

Styling direction

Slide 30

Street fighter

Slide 31

Retro Deus Ex Machina W650 Swing Bobber

Slide 32

Retro

Slide 33

Slide 34

Slide 35

Slide 36

CONCEPTS WHAT IF?

Slide 37

Concepts 2010 BMW S 1000 RR

Slide 38

Concepts Bmw Urban Motorcycles - G 650 Xcountry

Slide 39

Concepts CORE is a concept motorcycle designed and built by the Victory Motorcycles Industrial Design team to show what a performance cruiser of the future could look like.

Slide 40

Concepts Dodge Charger concept

Slide 41

Concepts

Slide 42

1934 BMW R7

Slide 43

Concepts Ferrari motorcycle concept: Amir Glinik

Slide 44

Concepts

Slide 45

Honda concept

Slide 46

Concepts

Slide 47

Slide 48

Slide 49

Slide 50

Slide 51

Slide 52

Slide 53

Vincent Nero Motorcycle Concept

Slide 54

Concepts Suzuki BiPlane

Slide 55

Concepts Sam Jilbert: Hydrogen Fuel Cell powered Honda Club Motorcycle

Slide 56

Concepts

Slide 57

Slide 58

Slide 59

FEET FORWARD SCOOTER CONCEPTS

Slide 60

Feet forward

Slide 61

Slide 62

Slide 63

Slide 64

Slide 65

Slide 66

Slide 67

Slide 68

Slide 69

Slide 70

Slide 71

Slide 72

Slide 73

Slide 74

Slide 75

Slide 76

Slide 77

Slide 78

STYLE ADOPTION

Slide 79

Style adoption Who is it for? What do they like? What do they do? What will they use it for?

Slide 80

Style adoption Imagineering MEMethodological Empathy

Slide 81

Style adoption

Slide 82

Slide 83

ELECTRIC BIKES

Slide 84

Electric Motorcycle Fast Electric Motorcycle - Mission Motors Mission One

Slide 85

Electric Motorcycle Enertia Electric Motorcycle

Slide 86

Electric Motorcycle Mars electric

Slide 87

Electric Motorcycle Electric Motorcycle Concept MOTO republic Beta

Slide 88

Electric Motorcycle PMW Shocker

Slide 89

Electric Motorcycle Electric Motorsport GPR-S Motor:Electric Motorsport RT Peak Power:19 HP Battery Capacity:3.3 kWh Top Speed: 60-70 mph (Gearing Adjustable) Range:35 / 60 miles (Power / Economy) Brakes:Dual Hydraulic Disk Charge Time: 4 hours with stock on board charger or 1.5 hr W/ Optional speed charger with integrated BMS.

Slide 90

Electric Motorcycle

Slide 91

Zero X electric motorcycle

Slide 92

Electric Motorcycle ZERO motor cycles

Slide 93

Electric Motorcycle ZERO motor cycles

Slide 94

Electric Motorcycle Finished 1st in a lap time of 25 minutes 53 seconds. About 3minutes ahead of second placed rider.

Slide 95

Electric Motorcycle

Slide 96

Slide 97

Slide 98

PROJECT

Slide 99

Project Design a bike

Slide 100

Project What do you need to consider? Style Purpose Customer Appearance Performance Power Range Limitations Contents packaging

Slide 101

Style Purpose

Slide 102

Adventure Very long range Very robust

Slide 103

Style Appearance

Slide 104

LIMITATIONS

Slide 105

Limitations Packaging Ergonomics Aerodynamics

Slide 106

PACKAGING Limitations

Slide 107

Packaging

Slide 108

Limitations Ergonomics

Slide 109

AERODYNAMICS Basics

Slide 110

Aerodynamics

Slide 111

CONCEPT CREATION sketching