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Did you know that approximately 75% of the total manufacturing costs are already committed at the Conceptual Design phase?

Committed Manufacturing Costs by product design stage

This means that product design optimisation during the conceptual design phase can optimise on 75% of the committed product manufacturing costs. If you start optimising after the end of the conceptual design phase then you can only optimise on the remaining 25% of the committed product manufacturing costs. Therefore the most effective and beneficial optimisation approach starts as early as possible within the product design process.

Product design optimisation at the

conceptual design phase? Why?

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Being able to predict product maximum variation using minimum and maximum worse case values within the conceptual design phase, and to identify and fine tune the main contributors, will dramatically decrease the expected product costs as well as increase the overall product quality. Knowing the main contributors to the maximum product variation will also help you to use larger tolerances for low impact contributors which will decrease the product costs even further.

Applying optimisation at the Product Conceptual Design Phase most likely will result in the following benefits for you:

Acceleration of product’s time-to-market

Reduction of associated costs for design changes

Increase of product quality and robustness

Analysis and correction of potential failures and associated risks as early as

possible

Identify and assess risks during conceptual product design