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InsidePrescribing patternsDiseases/conditions treatedPharma rep interactionsAttitudes toward new drugs
PRODUCT ADVERTISING2018 MEDIA KIT
To learn more, contact: Jeffrey Berman
Be Media Partners LLC866.695.3870, ext. 12
[email protected] Robert Heiman
RH Media LLC856-673-4000
Did you know ...
Hospitalists are the point-person for the care of hospitalized patients.Hospitalists address the urgency of inpatient care and coordinate inpatient care. On average, they:
■ Work 15 shifts a month.
■ Have 16 patient encounters per shift.
■ Treat 5.3 diseases per patient.
■ Prescribe 35 prescription drugs and 10 OTC drugs per shift.
■ Rewrite scripts for one in three patients.
■ Comanage patient care with specialists.
■ Although they are physicians, hospitalists don’t have an office practice.
■ 85% of hospitalists rarely or never see pharmaceutical reps.
Source: Custom study of hospitalist publications conducted by Accelara Publishing Research
2018 MEDIA KIT
Did you know ...
Today’s Hospitalist is where hospitalists form first impressions about new drugs.Where hospitalists first become aware of new/improved pharmaceutical products: Today’s Hospitalist 43% SHM / The Hospitalist 14% ACP Hospitalist 22%
Journal of Hospital Medicine 15%
Where hospitalists form first impressions about specific pharmaceutical products: Today’s Hospitalist 43% SHM / The Hospitalist 18% ACP Hospitalist 16% Journal of Hospital Medicine 12% Where hospitalists learn the differences among pharmaceutical products: Today’s Hospitalist 42% SHM / The Hospitalist 16% ACP Hospitalist 18% Journal of Hospital Medicine 14%
Source: Custom study of hospitalist prescribing patterns conducted by Accelara Publishing Research
2018 MEDIA KIT
To learn more, contact: Jeffrey Berman
Be Media Partners LLC866.695.3870, ext. 12
[email protected] Robert Heiman
RH Media LLC856-673-4000
Circulation at a glanceToday’s Hospitalist has the largest total circulation of publications targeting hospitalists (36,409), and it goes to more hospitalists (33,148) than other publications. This figure includes only practicing hospitalists, not residents or nonphysicians.
Plus, more than 20,000 of our readers (20,374) have requested a subscription to Today’s Hospitalist Magazine, more than any competing publication.
To learn how Today’s Hospitalist can connect you with hospitalists, contact:
Jeffrey BermanBe Media Partners LLC866.695.3870, ext. 12 [email protected] Robert HeimanRH Media LLC856-673-4000 [email protected]
Did you know ...
Today’s Hospitalist boasts the largest list of practicing hospitalists.
Largest hospitalist reach How many hospitalists do we reach? Physicians 33,148
Third-year residents 1,475
Nonphysicians 1,786
Total circulation 36,409
Source: July 2017 BPA statement
Multi-channel reach=375,000 touchpoints a month Today’s Hospitalists’ unmatched multi-channel audience Total print circulation 36,409 (monthly)
e-Newsletters 286,000 (monthly)
Web site page views 50,000 (monthly)
Social media followers 9,750 (ongoing)
Source: BPA statements and publisher’s data
One out of every three hospitalists does not receive competitor publications—and can only be reached through Today’s Hospitalist Which membership societies do hospitalists belong to? Society of Hospital Medicine 66%
American College of Physicians 64%
American Academy of Family Physicians 9%
American Academy of Pediatrics 7%
Source: 2017 custom study of hospitalist publications conducted by Accelara Publishing Research
2018 MEDIA KIT
No. of drug orders per shift by therapy
Diabetes 7.8
Cardiac care 7.6
Pain management 7.5
Antimicrobials/antibiotics 7.1
Euvolemic hyponatremia 6.8
Anticoagulants/antiplatelets 6.7
GI care 6.5
COPD/asthma 5.9
Psychiatric agents 4.0
Neurologic agents 3.5
Addiction medicine 3.5
Stroke/t-PA 3.1
Critical care drugs 2.7
Osteoporosis agents 2.0
Rheumatoid arthritis 1.7
Estrogen products 1.4
Sexual dysfunction agents 1.3
Source: 2016-2017 custom study of adult hospitalists conducted by Accelara Publishing Research
Did you know ...
Most hospitalists treat every one of these17 diseases/conditions:
2018 MEDIA KIT
To learn more, contact: Jeffrey Berman
Be Media Partners LLC866.695.3870, ext. 12
[email protected] Robert Heiman
RH Media LLC856-673-4000
■ Print rates
Ad SizesFull page: 8 3/8” x 11 1/8” with bleed [trim size is 8 1/8” x 10 7/8”]Half page: Horizontal 7 1/4” x 4 7/8”Half page: Vertical 3 7/16” x 10”Quarter: Vertical only: 3 7/16” x 4 7/8”
Color ChargesTwo color: Additional $725Four color: Additional $1,750
Position Charges In addition to earned B/W rate: Cover 2 or Cover 4: additional 50%. Opposite TOC: 25%. Other guaranteed positions 10%.
High Impact Options Outserts: $31,500 gross (up to 3 oz.)Cover tips: $20,000 grossBellybands: $20,000 gross
Advertising InformationAgency discount: 15%Earned rates: Based on total units per calendar year.Inserts: Charged at earned B/W page rate X number of insert pages.
■ Advertising contactsJeffrey BermanBe Media Partners LLC866.695.3870, ext. 12 [email protected] Robert HeimanRH Media LLC856-673-4000 [email protected]
■ Specifications
Trim size: 8 1/8” x 10 7/8.”
Paper stock: 60 pound, coated.
Binding: Saddle stitch.
Inserts: Include quantity and insertion date.
Quantity: 44,000.
Insertion orders: Orders and ad material must be submitted by 5 PM ET on the specified date. Cancellations/changes must be received in writing by 12 PM on closing date.
■ BPA-audited circulation
Total Circulation: 36,409 (July 2017 BPA statement)
Requestor Circulation: 20,374 (July 2017 BPA statement)
Bonus Distribution: March: SHM meeting; April: ACP meeting;May: third-year hospital medicine residents.
Publisher: Roman Press Inc. Established 2003.
Frequency: 12 times a year.
Publication Dates: Issues mail the first of the month.
Black & 1X 3X 6X 12X 24X 36X 48XWhite
Full page $3,745 $3,635 $3,525 $3,420 $3,245 $3,095 $2,930
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¼ page $1,695 $1,635 $1,585 $1,545 $1,455 $1,390 $1,330
2018 product advertising rate sheet2018 MEDIA KIT
ISSUE CLOSING MATERIALSPlanned clinical & practice management topics DEADLINE DEADLINE
JanuaryNeuro exam; ICU errors Dec. 1 Dec. 8
FebruaryAlcoholism/withdrawal; Gender gap Jan. 2 Jan. 9
MarchSepsis; Scribes Feb. 1 Feb. 8
AprilOpiods/pain management; Aging on the job Mar. 1 Mar. 8 MayInfectious diseases; Leadership strategies Apr. 2 Apr. 9
JunePeriop controversies; Value-based purchasing May 1 May 8
JulyPost-acute care; Community outreach Jun. 1 Jun. 8
AugustAnticoagulation; Patient experience Jul. 2 Jul. 9
SeptemberSuper utilizers; Technology Aug. 1 Aug. 8
OctoberCardiac care; Building a better discharge Aug. 31 Sep. 7
NovemberAntibiotic resistance; Bonuses and incentives Oct. 1 Oct. 8
DecemberCritical care; Communication techniques Nov. 1 Nov. 8
*May be subject to change.
2018 product advertising rate sheet■ Editorial missionToday’s Hospitalist is the leading source of practical information for hos-pitalists, the fastest growing specialty in the U.S. Articles in Today’s Hos-pitalist are designed to help hospitalists face day-to-day issues that they see in their practice, from practice management to clinical medicine.
■ 2018 Editorial calendar*
■ Product advertising contactsJeffrey Berman Robert HeimanBe Media Partners LLC RH Media LLC866.695.3870, ext. 12 [email protected] [email protected]
Editorial boardViviane Alfandary, MDJohn Muir Medical GroupAlpesh Amin, MD, MBA University of California, IrvineVineet Arora, MD, MPP University of ChicagoKimberly Bell, MDFranciscan Health SystemRobert Bessler, MD Sound PhysiciansMartin B. Buser, MPHHospitalist Management Resources LLCAlbert Caccavale, DONorthern Arizona HospitalistsDean Dalili, MDSchumacher Clinical PartnersErik DeLue, MD, MBAVirtua Memorial HospitalWilliam T. Ford, Jr., MDAbington Memorial HospitalDavid Frenz, MDMinneapolis, Minn.Christopher Frost, MDIngenious MedMartin C. Johns, MDGifford Medical CenterRuben J. Nazario, MDInovalonCheryl W. O’Malley, MDBanner Good Samaritan Medical CenterVikas I. Parekh, MDUniversity of Michigan Health SystemO’Neil J. Pyke, MDMedicus Consulting LLCEric Rice, MD, MMMAlegent Creighton HealthSandeep Sachdeva, MD, MBBSSwedish Medical CenterBradley A. Sharpe, MDUniversity of California, San FranciscoAmit Vashist, MDMountain States Health AllianceDavid J. Yu, MD, MBABarnes Jewish Christian Medical Group
2018 MEDIA KIT
Feature your product in this eight-pagespecial report What it includes■ Case studiesEight-page report consisting of a 1,500-word overview on the topic and three case studies based on interviews with physicians who are experts in the field. Today’s Hospitalist does all research, interviews, writing, editing and design work to produce the report, with reviews from the client.
■ Print exposureChoice of polybag outsert or bound into an issue sent to 36,000-plus practicing hospitalists and allied health professionals.
■ Web exposureA link to the report will be included in a monthly e-mail newsletter sent to 26,000-plus hospitalists and allied health professionals. The article will also be featured on the Today’s Hospitalist home page for six months and archived on the Web site. Banner ads, Today’s Hospitalist search results and social media will drive traffic to the report.
1 7 F e b r u a r y 2 0 1 3 T o d a y ’ s H o s p i t a l i s t
9 F e b r u a r y 2 0 1 3 T o d a y ’ s H o s p i t a l i s t
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. .Case Study OneIV Acetaminophen for a Patient With Ileus on Parenteral Nutrition and Mechanical VentilationBruCe FrIedM AN, MDCritical Care & Co-Director, JM Still Burn CenterDoctors Hospital, Augusta, Ga.
A 61-year-old morbidly obese woman presented at the burn center with necrotizing fasciitis of the abdomen, which developed following a midline hernia repair and adnexal mass removal. Her case was complicated by multiorgan dysfunction, and she arrived septic, requir-ing pressor support and mechanical ventilation. The patient also had a history of asthma, hypertension, depression, and hypothyroidism. When the patient arrived at the burn center, she was on total parenteral nutrition and very sick. Prior surgical intervention had resulted in paralytic ileus, resulting in prolonged nil-by-mouth status. For pain management, she required 10 mg intravenous (IV) methadone every 12 hours, a midazolam infusion of 4 mg/hr, and intermittent doses of morphine sulfate for breakthrough pain. Once the patient was medically stabilized, she required debridement, which necessitated a return to the operating room. Postoperatively, her Richmond Agitation-Sedation Scale (RASS) score was 4, indicating deep sedation, which further complicated her ileus. Based on the above issues, the methadone and the midazolam drip were discontinued and replaced with 1000 mg IV acetaminophen every six hours; morphine was provided for break-through pain. No other sedatives or analgesics were given to the patient.The patient’s variability in blood pressure improved, and enteral nutrition was initiated using a postpyloric tube. IV acetaminophen allowed the pain management team to promptly wean the patient from the ventilator as her narcotic requirement significantly decreased, resulting in greater respiratory drive. Once the patient was taken off all narcotics and benzodiazepines, she showed a RASS score of 0, which indicated that she was calm and alert without any complaints of pain. She required morphine only during complex dressing changes, not for breakthrough pain. The patient reached enteral nutrition goals 48 hours after IV acetaminophen was initiated. At that point, parenteral nutrition was no longer required, and the patient encountered no further issues with ileus.While the patient required additional surgical procedures involving abdominal wound de-bridement and negative pressure wound therapy, she needed no additional narcotics for the remainder of her hospitalization. IV acetaminophen was routinely continued for 32 days until her discharge.Once the patient’s ileus resolved, her premorbid problems with mood disorder resurfaced. At that point, her RASS score vacillated between +1 and +2 secondary to anxiety. The burn center team prescribed up to 1 mg alprazolam every 6 hours and later added 60 mg/day duloxetine. The team was able to reduce her RASS score to 0 without adding any narcotics or analgesics.A major concern in this case was the potential for drug retention of lipid-soluble drugs such as opioids and benzodiazepines because of the patient’s morbid obesity and associated disad-vantageous pharmacokinetics. That could have potentially led to difficulty weaning from the ventilator and prolonged sedation. Drugs such as IV acetaminophen allow decreased reliance on opioid analgesics, thus potentially avoiding these kinds of issues. +
Today’s Hospitalist Special report
5
Today’s Hospitalist Special R
eport
1 3 F e b r u a r y 2 0 1 3 T o d a y ’ s H o s p i t a l i s t
5 F e b r u a r y 2 0 1 3 T o d a y ’ s H o s p i t a l i s t
T o d a y ’ s H o s p i t a l i s t F e b r u a r y 2 0 1 3 1 9
Darrell Harrington, MDChief,
Division of General
Internal MedicineHarbor-UCLA
Medical CenterLos Angeles
Inpatient pain management is a necessary skill set for all physicians, but it is particularly
important for hospitalists working in the inpatient setting. Pain is so pervasive in the hospital setting
that it is sometimes referred to as “the fifth vital sign,” and a failure to manage pain has important
implications not only for hospitalists, but also for the hospitals where they practice. Hospitalists play
a critical role not only in comanaging postoperative patients, but they also manage a wide range
of conditions in which pain is prevalent, from pancreatitis to small bowel obstructions to sickle-cell
disease.
While opioid monotherapy has long been the primary approach to pain management in the inpatient
setting, the medical literature has documented numerous significant negative effects of opiate and
analgesic use in hospital-based practice. These negative effects include opioid addiction, gastroin-
testinal issues such as nausea and vomiting, constipation and ileus, and serious complications such
as respiratory depression and sedation, which increase the risk of respiratory failure, aspiration,
decreased mobility, and falls.1
Research also indicates that current pain management strategies often fail to adequately control pa-
tient pain. One study found that more than 80% of U.S. patients who have surgery report significant
postoperative pain.2 Data from another study indicate that fewer than half of postoperative patients
report receiving adequate pain relief.3
An alternative approach to pain management that has been gaining traction among physicians is a
multimodal analgesia strategy that incorporates not only opioids, but other classes of analgesics.4, 5,
6 By incorporating different classes of analgesic agents with unique pharmacologic and physiologic
actions, physicians can prescribe smaller doses of each agent, a strategy that helps reduce the
potential for drug-related adverse events.6
One element in such a multimodal approach to pain management is OFIRMEV®, an intravenous
(IV) formulation of acetaminophen. IV acetaminophen was approved by the FDA in November 2010
for the management of mild to moderate pain, the management of moderate to severe pain with
adjunctive opioid analgesics, and the reduction of fever.7
While IV acetaminophen is relatively new in the U.S., the same formulation of IV acetaminophen has
been available in Europe since 2002 and was widely used in more than 60 countries before reaching
the U.S. market. As a result, a large body of literature exists supporting the role of IV acetaminophen
in the management of acute pain while reducing opioid use. This special report examines data re-
garding the use of IV acetaminophen, including its efficacy in controlling pain; its ability to reduce not
only the use of opioids, but also adverse effects such as post-operative nausea and vomiting; and
its effects on length of stay and patient satisfaction.
Efficacy of IV acetaminophen
Compared to oral acetaminophen, IV acetaminophen achieves a rapid elevation in plasma concen-
tration and higher peak levels.8 The IV form achieves plasma levels rarely achieved by similar oral
doses of acetaminophen and produces 75% higher central nervous system (CNS) bioavailability
compared to the oral form.8 The analgesic effect peaks within one hour and lasts for four to six
hours.7
The efficacy of pain management therapies is of great interest to hospitalists for a variety of reasons.
As comanagers of postoperative patients, hospitalists are routinely faced with a variety of complica-
tions of pain management that include nausea and vomiting, respiratory depression, ileus, and con-
stipation. In addition, studies have shown that postoperative pain is associated with poor outcomes,
such as increased time to ambulation, longer lengths of stay9 and increased rates of complications
IV Acetaminophen: The Hospitalist’s PerspectiveToday’s Hospitalist Special Report
PAnEl mEmbERS
CHAIR
Darrell Harrington, mD
Professor of Medicine
David Geffen School
of Medicine at UCLA
Chief, Division of
General Internal Medicine
Harbor-UCLA Medical Center
Los Angeles
FACUlTY
bruce Friedman, mD
Critical Care & Co-Director
JM Still Burn Center
Doctors Hospital
Augusta, Ga.
Richard V. Hausrod, mD
Chairman
Emergency Department
EMH Healthcare
Elyria, Ohio
brian Tyson, mD
Hospitalist
Critical Care Partners
Desert Regional
Medical Center
Palm Springs, Calif.
Supported by
1
Today’s Hospitalist Special R
eport
To learn more, contact: Jeffrey BermanBe Media Partners LLC866.695.3870, ext. 12 [email protected] Robert HeimanRH Media LLC856-673-4000 [email protected]
2018 MEDIA KIT
Single-sponsor custom newsletters reach deeper into the hospitalist marketBuild a relationship with hospitalistsSponsor a quarterly custom newsletter and provide this important group of doctorswith practical news to better manage their patients. Articles are written in a conversationalstyle and contain original reporting in the following therapeutic areas: infection, diabetes management, and cardiology.
Because these newsletters are single-sponsored, your company is acknowl-edged as the sole sponsor. Depending on the size of the newsletter you sponsor, sponsorship could include advertising plus broad acknowledgement.
These clinical newsletters provide ourreaders with important tools ranging fromguidelines and protocols to educationalstrategies that raise awareness of thesekey clinical issues. Content is createdby Today’s Hospitalist editors based on yourinput and objectives.
■ Newsletter factsMedium: Print, e-Mail, Web
Frequency: Recommended quarterly.
Distribution: Polybagged with an issue of Today’s Hospitalist reaching 36,000+ readers, and/or e-mail the newsletter to 26,000 hospitalists and allied health professionals.
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Investment: Each custom single sponsored newsletter requires a custom quote.
To learn more, contact: Jeffrey BermanBe Media Partners LLC866.695.3870, ext. 12 [email protected] Robert HeimanRH Media LLC856-673-4000 [email protected]
2018 MEDIA KIT
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RH Media LLC856-673-4000
2018 MEDIA KIT
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Between news items430 x 120 pixels
To learn more, contact: Jeffrey BermanBe Media Partners LLC866.695.3870, ext. 12 [email protected] Robert HeimanRH Media LLC856-673-4000 [email protected]
NEWSLETTER FREQUENCY AUDIENCE PRICE SUBSCRIBERS CONTENT Top Five Weekly 26,000 Banner ad: $625 top; Physicians and Review of articles $625 middle; allied health staff from medical literature $500 side and the lay press e-TOC Monthly 26,000 Banner ad: $625 top; Physicians and Headlines from the $500 side; $625 middle allied health staff current issue of Today’s Hospitalist
Career Update Weekly 26,000 Banner ad: $625 top Physicians and Career opportunities allied health staff for hospitalists
Custom e-mails Optional 26,000 Call for details Physicians and Custom content and newsletters allied health staff
2018 MEDIA KIT
House an online resource center on Todayshospitalist.comWhat it includes:
■ We will build a section of the Today's Hospitalist Web site and house it on the site for one year.
■ The site will consist of an article covering a roundtable discussion put together by Today’s Hospitalist featuring a discussion of a disease or therapy that aligns with the messaging goals of the client. The roundtable discussion will be held via WebEx and written up by Today’s Hospitalist editorial staff.
■ Plus a collection of related articles published by Today’s Hospitalist.
■ Plus a bibliography of relevant jour-nal articles.
■ And links to relevant articles, tools, Web sites, studies, etc.
NOTE: The client has input on any/all content, with all posted content
mutually agreed to by both parties.
2018 MEDIA KIT
To learn more, contact: Jeffrey Berman
Be Media Partners LLC866.695.3870, ext. 12
[email protected] Robert Heiman
RH Media LLC856-673-4000
Value-added options:Enhance your brand with social mediaWe will share your message with nearly 10,000 followers on Google+, Twitter, Facebook, LinkedIn or Pinterest with a complimentary post.
■ On Google+, Twitter and Facebook, we’ll post a news item about your practice to our followers. Posts must be of a news (not promotional) nature, such as: “The hospitalists at Mercy Hospital reduced readmissions by more than 40%!” Our editorial staff will write a compelling news lead.
■ Use a LinkedIn post to promote job op-portunities to our LinkedIn followers, such as: “Hospital Staffings has two openings at their new Mercy Hospital Location!”
■ Highlight your workplace on Pinterest. Send a picture and blurb about your hospital for our “Beautiful places to work” board. Posts may link to your Web site or Today’s Hospitalist job board. (Posts may not lead back to other job boards.)
2018 MEDIA KIT
To learn more, contact: Jeffrey Berman
Be Media Partners LLC866.695.3870, ext. 12
[email protected] Robert Heiman
RH Media LLC856-673-4000
2018 Media Kit
NEW! Reach third-year residents in six specialties Today’s Resident Magazine is a bi-monthly publication for third-year residents. Ads in Today’s Hospitalist Magazine appear in Today’s Resident for a fraction of the cost.
■ PRINT CIRCULATION: 20,000 third-year residents, program directors & coordinators
■ E-NEWSLETTER CIRCULATION: 7,500+ third-year residents, program directors and coordinators.
■ FREQUENCY: Today’s Resident Magazine is published bimonthly.
Who do we reach ? PRINT EMAIL
Third-year residents
Internal Medicine 6,622 1,911
Family Medicine 4,101 990
Emergency Medicine 2,080 543
Pediatrics 2,788 728
Psychiatry 1,287 413
Cardiology 833 350
Residency Program 1,935 2,759Directors and coordinators
(Circulation totals as of October 2017.)
Strategies to find your first job
Pay trends • Recruitment incentives • Interview tips
Strategies to find your first job
Pay trends • Recruitment incentives • Interview tips
To learn more, contact: Jeffrey BermanBe Media Partners LLC866.695.3870, ext. 12 [email protected] Robert HeimanRH Media LLC856-673-4000 [email protected]
