Producers Support Masterclass - Creative Europe Ireland · Producers Support Masterclass. ... distinctiveness of idea and ... crew members who have acquired some professional experience

October 4th 2017

Producers Support Masterclass

Producer Support

Development Support

TV Programming Scheme

Development Support Schemes

Aims:

•To increase the capacity of audiovisual producers to develop projects with the potential to circulate throughout Europe and beyond

•Facilitate European and international co-productions

Development Support Schemes

▪Support for Content Development - Single Projects

▪Slate Funding

▪Support for Video Games

Single Projects: November 23, 2017April 19, 2018

Slate Funding: February 1, 2018 tbc

Video Games: March 8, 2018 tbc

Development Deadlines 2016/2017

Development Single & Slate

FOCUS

▪HIGH CREATIVE VALUE

▪WIDE AUDIENCE REACH

▪INNOVATION

ORIGINAL CREATIVE ARTISTIC INTERNATIONAL


WHAT TYPE OF PROJECTS ARE ELIGIBLE?

•Feature Films, Creative Documentaries and Animation, for Cinema, TV, digital platforms

•The day of principal photography must not be scheduled to occur within 8 months from the date of application


ELIGIBLE DURATION OF PROJECTS FOR DEVELOPMENT

•Projects for cinema release: feature films, animations and creative documentaries minimum length 60 min

•Projects for television exploitation: Drama films min 90 min, animation min 24 min, creative documentaries min 50 min (in case of series the minimum length per episode is 25 min)

•Projects for digital platforms: Drama films min 90 min, animation min 24 min, creative documentaries min 50 min.

•NB For projects presenting a user experience in a non-linear format e.g. Virtual Reality, these minimums do not apply.


THE ELIGIBLE COSTS IN THE BUDGET

•Creative Development of the project•1.1 Rights acquisition•1.2 Writing and consultancy fees•1.3 Research activities and/or scouting•1.4 Casting and Crew•2. Production Financing Research & Marketing of the project•2.1 Travel and subsistence•2.2 Accreditation fees•2.3 Demo, teaser and/or pilot•2.4 Communication delivery items•2.5 Project presentation and/or translations•3. Company Development staff & insurance, legal and accounting costs•3.1 Development staff•3.2 Insurance, legal and accounting costs

Development Single & SlateAPPLICATION: E-FORM PLUS ANNEXES

•ANNEX 1 - Artistic Material (self-generated) Word or pdf

•ANNEX 2 - Budget (template) Excel - No need to sign

•ANNEX 3 - Declaration of Honour (template) Scan and sign

•ANNEX 4 - Company Track Record (template) Word or pdf

•ANNEX 5 - Optional. Supporting documents (self-generated) pdf

Development Single & SlateANNEX 1 - ARTISTIC MATERIAL

▪ A detailed description of the project(s) to be attached to the e-form

▪ Total size of the appliction cannot exceed 10 MB

▪ Word or PDF format

▪ A synopsis of the project (in English) plus

▪ A note of artistic intent by the author/director

▪ plus…………


ARTISTIC MATERIAL

▪Drama: A treatment of at least 10 pages and at least one dialogue scene or a first draft preliminary script.

▪Creative documentary: A treatment of at least 2 pages, comprising a description of the subject, the narrative structure, the visual approach and the creative nature.

▪Animation: A literary bible or treatment including the description of the subject, the narrative structure, the characters and the visual approach. Key pictures/drawings should also be included.

▪For a Series: An episode outline is recommended.


ANNEX 5

▪Significant letters of intent and/or respective agreements (Optional) should be included into Annex 5.

▪An applicant may include letter(s) of intent for co-development or co-production, any letter showing pre- sales or possible distribution and/or respective agreements considered useful for the evaluation of the submitted project.

Single ProjectFunding

Development Single Projects

▪Budget 2018 - €5.4 Million approx

▪Support for one project only per call

▪Download the correct e-form according to genre

Lump sums

• Single Project Animation €60,000• Single Project Creative Documentary €25,000• Single Project Fiction• - Production budget ≤ €1.5 M €30,000 • - Production budget > €1.5 M €50,000



WHO CAN APPLY?

•European independent audiovisual production companies legally constituted for at least 12 months

•Proven track record of a previous production with recent international commercial distribution must be demonstrated

•The applicant company must own the majority of rights related to the project. A 50/50 split is acceptable in the case of a bi-lateral co-development or co-production agreement.

Track Record

•Applicants must demonstrate that they have produced a work in the 5 years preceding the application

•and that it was distributed at international level, i.e. in at least one country other than that of the applicant since 01/01/2015


EVIDENCE OF DISTRIBUTION

• Date of official release in cinema or broadcast date• Online distribution and international sales agent accepted only when

accompanied with a revenue report• Sole or major co-producer in the financing plan or delegate producer• Personal onscreen credit of its Chief executive/Managing director or

one of its shareholders as producer or delegate producer


AUTOMATIC POINTS

• 5 automatic points available for projects aimed at a young audience up to age 16NB: not available for Animation projects

CHANGES FOR 2018

• No automatic points awarded for low and medium production capacity countries.

• Instead 27% of the budget has been ringfenced for applications from LPCs that reach a minimum score of 75/100


Production Capacity

High PC Countries – France, Germany, Italy, Spain, UK

Medium PC Countries – Belgium, Denmark, Finland, Ireland, Norway, Netherlands, Poland, Sweden, Switzerland

Low PC Countries – All other MEDIA participating countries including most new member states, Portugal, Greece and Iceland


CHANGES FOR 2018

Interoperable Standard Identifier

If the project has an interoperable standard identifier such as ISAN or EIDR it must be indicated in the application

In any event if the project is selected an identifier must be created before the end of the action



Criteria

Definitions

Max. Weighting

1

Relevance and European added-value

Quality of the project and the potential for European distribution

50

2

Quality of the content and activities

Quality of the development strategy

10

3

Dissemination of project results

Quality of the European and international distribution and marketing strategy

20

4

Organisation of the project team

Distribution of the roles and responsibilities of the creative team vis-à-vis the specific objectives of the proposed action

10

5

Impact and sustainability

Quality of the financing strategy and feasibility potential of the project

10

Criteria Points Analysis

Fiction and animation:

1a) Quality, premise, strength and distinctiveness ofidea and dramatic potential of the projectCreative documentary:

1a) Strength and distinctiveness of the subject matter,purpose and quality of the project focus

10

• originality• premise, strength, distinctiveness of idea and • dramatic potential of the project

• Strength and distinctiveness of the subject matter,• purpose and quality of the project focus

1b) Quality of the writing, narrative choices, character development and the world of the story 10

• Quality of the writing, • narrative choices and character development

• the world of the story

Fiction and Creative documentary:

1c) Creative potential of the projectAnimation:

1c) Quality of the visual approach and art work as wellas the creative potential of the project

10

• specific approach suggested • the likelihood to succeed due to artistic qualities

• visual approach

1d) Potential of the European and Internationaldistribution 20

• transnational appeal of the project concepto subject

• potential to cross borders taking into account o the team, o the cast,

• the proposed execution and the strategies andcollaboration methodology presented, especially withnon-national co-production partners

1. Quality of the project and the potential for European distribution

50 Points

2. Quality of the development strategy

10 Points


2. Quality of the development strategy 10

• adequacy of the development plan and development budget to the needs of the project,

• sufficiency of detail,

• adequacy of development schedule planned

3. The European and international distribution and marketing strategy20 Points


3a) The European and international distribution strategy 10

• Relevance of the distribution strategy regarding

• the identified target audience,

• distribution methods foreseen,

• partners in place or envisaged

• awareness of the markets, European international vision

• relevance of choice of territories (neighbouring countries and regions, Europe, other continents)

3b) The European and international marketing strategy 10

• relevance of the marketing strategy in terms of

• the distribution strategy,

• segments targeted,

• unique selling points,

• the marketing channels,

• the benefits to the selected market,

• the promotional activities planned

• Adequacy of the communication and marketing plan & tools


4. Distribution of the roles and responsibilities of the creative team vis-à-vis the specific objectives of the proposed action

10

• distribution of the roles and responsibilities to the different members of the creative team

• adequacy of the team to the project

• potential for further talent escalation

4. Distribution of the roles and responsibilities of the creative team vis-à-vis the specific objectives of the proposed action

10 Points

5. Quality of the financing strategy and feasibility of the project

10 Points


5. Quality of the financing strategy and feasibility of the project 10

• Level of commitment (Letter of Intent versus deal-memo or contract) and share of non-national funding, especially from countries with a different language

• awareness of the suitable potential partners and territories targeted

• experience or ability of the applicant to secure the necessary co-financing

• sufficiency and realism of the financing plan

• Be specific about your project!• Remain factual• Substantiate• Be coherent• Make alternative plans• Address your weaknesses (if any) and explain• Team members – who, what, when, why• See detailed description of award criteria in the guidelines

How to write good strategies

KNOW YOUR COMPETITION!

Recent Deadline:

293 eligible applications received - 57 Selected

Points required:

Documentary 91 Fiction 89 Animation 88.5

Selection Rate: 19.39%


Slate Funding

Development - Slate Funding

Support for European audiovisual companies to develop a Slate of 3 - 5 projects (plus an optional short film) intended primarily for cinema release, television

broadcasting or commercial exploitation on digital platforms in the following categories:

Animation, Creative Documentary, Fiction


•Available Budget 2018 – €12.5 million estimated

•Deadline: February 1st 2018 tbc

•Through the choice of projects the application should be envisaged as an opportunity to implement a strategic plan that reconsiders and innovates in the applicant's business activities

▪Companies may not apply for both Single and Slate

▪Beneficiaries of a Slate Funding Grant signed during the year of the publication of the Call cannot apply for Single or Slate


•To encourage emerging talent a short Film (max 20 mins) can be included in the Slate as an additional project – ie a Slate of 3-5 projects plus one short film

•€10,000 is available – up to 80% of costs including development & production costs of the short film

If a short film project is included the maximum contribution per Slate is €210,000 or €160,000 in the case of a Creative Documentary slate.


Definition of a short film and emerging talentsA short film is defined as a complete audiovisual work (animation, creative documentary or fiction) with a maximum length of 20 minutes. Previews and advertising films, pilots, trailers, teasers and demos are excluded.

An emerging talent is defined as writers, directors, producers or other crew members who have acquired some professional experience and have made work of a certain level (for instance student or self-funded films) having attracted some industry or public attention, but who have not yet made a work that has had commercial distribution and who are looking for guidance and support towards making their first commercial audiovisual work.

Applicant must also own the majority of rights related to the Short Film



Budget based

• Up to 50% of eligible development costs

• Minimum €70,000 - maximum €200,000 per slate (€210k with short film)

• In case of a slate of only Creative Documentary projects, the maximum is €150,000 per slate (€160k with short film)

• 3 to 5 projects: from €10,000 to €60,000 per project, up to maximum 50% of the project’s eligible development costs


WHO CAN APPLY?

•European independent audiovisual production companies legally constituted for at least 36 months

•Proven track record of a previous production with recent commercial distribution must be demonstrated: previous work produced in last 5 years and officially released or broadcast at least in 3 foreign countries since01/01/2015

•Companies established in France, Germany, Italy, Spain and United Kingdom must prove the production and distribution of 2 eligible previous works.


EVIDENCE OF DISTRIBUTION

•Date of official release in cinema or broadcast date

•Online distribution and international sales agent accepted with a revenue report

•Sole or major co-producer in the financing plan or delegate producer

•Personal onscreen credit of its Chief executive/Managing Director or one of its share holders as producer or delegate producer

•An Executive Producer credit is not accepted

Development - Slate FundingAward Criteria


INNOVATION

20 Points Available!

Ability of the company to adapt to a competitive and changing audiovisual landscape, and to improve its market position by being innovative in its activities:

• Genres• Formats • Platforms • New talents • New territories


Automatic points

Applicants established in a medium production capacity country including Ireland (5 points)


KNOW YOUR COMPETITION!

RECENT DEADLINE:

▪157 eligible applications received

▪69 Slates Selected – 279 projects in total

▪23 Selected Slates included a Short Film

▪Selection rate 44%

DevelopmentEuropean Video Games

▪Available Budget: €3.78m approx

▪Deadline: March 8 2017 tbc

DevelopmentEuropean Video Games

Aims

▪To improve the competitiveness of the European video games industry by increasing its capacity to develop European Audiovisual works with a high circulation potential both in the EU and beyond.

▪Substantial narrative component throughout the game required

▪Games for any platform or distribution method.

▪Funding available - between €10,000 and €150,000 for the concept and project development of the game

TV Programming

November 16, 2017

May 25, 2018

Deadlines 2017/2018

TV Programming

▪Available Budget for 2018 : €12.5m

▪Minimum 3 broadcasters or VoD involved from 3 different countries

▪Maximum support per project €1M (only for drama)

▪E-form – No Paper Application anymore

TV Programming

TV Programming

▪For creative documentary - €300,000 or 20% of the total eligible costs whichever is the lower.

▪For drama and animation - €500.000 or 12.5% of the total eligible costs, whichever is the lower.

▪Maximum €1m or 10% of the eligible costs( whichever is lower) can be requested for first and second seasons of TV drama series (co-produced by companies from different MEDIA sub-programme countries) only with an eligible production budget of at least €10m (consisting of at least 6 episodes each of a minimum length of 45 minutes)

WHO CAN APPLY?

•European independent audiovisual production companies

•Focus is on independent production companies and their positioning in the market

•A broadcaster cannot be majority co-producer and its share cannot exceed 70% of the total financing

•The work must be by majority produced by companies established in one or more countries participating in the MEDIA Sub-programme.

TV Programming

WHO CAN APPLY?

•The application must be submitted at the latest on the first day of principal photography.

•At least 3 broadcasting companies from 3 countries participating in MEDIA

•Minimum 50% of the estimated total financing of the production budget must be guaranteed from third party sources of finance (either through direct financing or by advance rights sales) and must be minimum 50% financed by European sources

TV Programming

AUTOMATIC POINTS

Applicant company established in a medium or low production capacity country including Ireland (5 Points)

A project targeted at young audiences (5 points)

TV Programming

Criteria Definitions Max Weighting

Relevance & European added-value

European dimension of the financing of the project

20

Quality of the content and activities

Quality of the project and quality of the distribution, marketing and promotion strategies

45

Dissemination of project results

Broadcaster’s involvement and potential for international circulation

30

Organisation of the project team

Distribution of the roles and responsibilities of of the production and creative team

5

TV Programming

Participant Portalhttps://ec.europa.eu/education/participants/portal

MEDIA EXPERTS

Open Call until:

30/9/2020

Register here:http://eacea.ec.europa.eu/about-eacea/working-expert-

eacea/call-for-expressions-interest-n°-eacea201301_en

Thank You!

CONTACT US:

MEDIA Office Dublin MEDIA Office Galway Orla Clancy Eibhlín Ní Mhunghaile

[email protected] [email protected]

www.creativeeuropeireland.eu/media

Creative Europe Desk Ireland MEDIA Office

@CEDIrelandMedia

Documents

Producers Support Masterclass - Creative Europe Ireland · Producers Support Masterclass. ... distinctiveness of idea and ... crew members who have acquired some professional experience