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USING IT TO OPTIMIZE CORPORATE
STRATEGY FOR DUTCH NOTARIES
PRESENTATION OUTLINE
Authors
Research question
Introduction to the notarial domain
Overview of corporate strategy
Research method
Results and conclusion
Questions
AUTHORS
Marco Spruit
Researcher at Department of Information and Computing Sciences, Utrecht University, The Netherlands
Rob van Weeghel
Master student Business Informatics, Utrecht University, The Netherlands (finished)
Entrepreneur product software for the notarialprofession
RESEARCH QUESTION
In what way can IT support a corporate strategy for the Latin notarial profession in the Netherlands, in order for notarial companies to be more competitive?
Sub questions
What is the state of the art of strategy differentiation in the notarial profession?
What are generic business strategies and (how) are they applicable for the notarial profession?
What notarial strategies can be identified in the field?
What is the role of IT in notarial strategies?
Are notarial companies willing to adopt strategy changes?
THE NOTARIAL DOMAIN
THE NOTARIAL DOMAIN
The notarial profession:
The core activity is to provide legal certainty by recording actsintended to have legal effect and/or legal relationships in official notarial deeds (Laclé & ter Voert, 2008)
THE NOTARIAL DOMAIN
Different systems:
Common law: Notary Public
Civil law: Latin Notary
The Dutch liberalized system
THE NOTARIAL DOMAIN
Latin Notary Public Notary
Applicants for notarial commission Appointed by Royal decision Not pointed out by the
government
Physical presence of document signers Required by law Not required
Dating of documents Required by law Not required
Sufficient documentary evidence to
identify signers
Required by law Not required
Prices Fixed (except for the Netherlands
an Quebec)
Not fixed
THE NOTARIAL DOMAIN
Dutch notarial system since 1999:
Freedom of establishment
Prices are not fixed
Notaries are entrepreneurs
Notaries have to be full service
Notaries cannot deny customers
THE NOTARIAL DOMAIN
A Latin Notary:
A private legal professional, who advises and drafts legal documents for private parties, maintains a permanent record of the transaction and has the authentication power of the state delegated to him (Malavet, 1995).
THE NOTARIAL DOMAIN
What does a latin notary do?
The creation of and changing of prenuptial agreements;
The creation of and changing of one’s will;
Providing for gifts and donations in a notarial deed;
THE NOTARIAL DOMAIN
What does a latin notary do?
The transfer of real estate;
The lending and deletion of mortgage loans;
The creation of Legal persons and the changing their statutes;
CORPORATE STRATEGY
CORPORATE STRATEGY
A corporate strategy is
the pattern of decisions in a company that determines and reveals its objectives, purposes, or goals,
produces the principal policies and plans for achieving those goals, and
defines the range of business the company is to pursue, the kind of economic and human organization it is or intends to be, and the nature of the economic and noneconomic contribution it intends to make to its shareholders, employees, customers, and communities (Andrews & David, 1987).
CORPORATE STRATEGY
MODELS
Porters five forces
Low
Very highVery high
Moderate
Moderate
CORPORATE STRATEGY
MODELS
Porters classification scheme:
CORPORATE STRATEGY
MODELS
Treacy and Wiersema
Success
Prosperity
Survival
Customer intimacy
Product leadershipOperational excellence
RESEARCH METHOD
RESEARCH METHOD
Identify strategic solutions in the field and in literature
Map solutions on strategy model
Construct situational strategy advices
Validate situational strategy advices
Improve situational strategy advices
RESEARCH METHOD
Currentstrategy
Desiredstrategy
Suggestchanges
Adoptchanges
CHANGING CORPORATE
STRATEGY
Success
Prosperity
Survival
Customer intimacy
Product leadershipOperational excellence
Current position
Sought position
RESEARCH METHOD
Solutions in the field
Study at ten different notarial companies
Shared Service Center (NetWyse)
Outsourcing Vendor (Mobilaris)
Customer Relationship Management
Shared Model fragments
RESULTS AND CONCLUSION
RESULTS AND CONCLUSION
Operational Excellence:
Reduce (tangible) mail by using email;
Generate quotations automatically based on clients data provided on the website;
Do not combine cases, combined cases are not standard;
Reduce the costs of employees by answering the phone only three hours per day;
Use tactical CRM software to lower transaction costs of communication
RESULTS AND CONCLUSION
Customer intimacy:
Do not use standard workflows in order to remain flexible;
Create or check the quotations by hand in order to provide the treatment the customer wants;
Combine cases in order to provide a personal treatment that fits the customer needs;
Use strategic CRM software to keep track of customers and build a long term relationship;
RESULTS AND CONCLUSION
Product leadership:
Bundle strength with other companies for IT needs by sharing an IT infrastructure;
Share models and experiences with other companies/locations to create a best practice model;
Cooperate with third parties outside the notarial domain to get strategic advantage and additional knowledge (e.g. e-commerce transactions);
Store instrument model fragments in a database in order to manage the knowledge in the models;
RESULTS AND CONCLUSION
Limited strategy differentiation
Mainly on customer intimacy and operationalexcellence
Desire to move to product leadership
Adoption of CRM is low
Use of IT mainly supportive
IT will not supstitute the notary (short term)
CONTRIBUTIONS
Insight in the notarial processes (PDD)
Method for transforming genericstrategies into situational strategies
Advices for notarial companies to excell in their corporate strategy
Success
Prosperity
Survival
Customer intimacy
Product leadershipOperational excellence
FURTHER RESEARCH
Mixed strategies, maturity
QUESTIONS