New Product Development

Kool – Cane …..The taste of India

Natural Sugarcane juice

Product Attributes:

Rich in organic salt Hygienically extracted No artificial sweetener Rich in carbohydrates,

vitamins, and roughage Low calorie juice with

medicinal properties Low glyce6mic index Contains 15% natural sugar

Benefits of the Product:

Natural thirst quencher Instant rejuvenation Innocuous to health: Cures jaundice Cures eye disorder Prevents cold and flu Prevents cancer

Wash sugarcane

Scrap outer skin with knife manually

Crashing of the Canes

Flocculation

Water

Flocculating Products

Filtration

Filtration

Stabilization of pt

Evaporation

Sterilizations

Added potassium Metabisulphite (K2S2O5) at 60° C

Pre sterilized bottling

Cork at 80°C

Added Sodium Benzoic as preservative

Storage at room temperature

Competitor

The competitor are the producer ofAerated drinks Branded and unbranded fruit juices Fruit based milk drinksNatural mineral waterFruit shakesBranded and unbranded coconut water

segmentation

Geographic Segmentation Rural areas

urban areas

Density populated regional

Regional with prominently hot and arid climates

Demographic Segmentation Individuals with age 3 years and above

Individuals across all income groups

Working & Non-working individuals

Stude4nt

Institutions & Office

Restaurant &Hotel

Retail Shop

Psychographic Segmentation Health conscious consumers

Consumers having inclination fevers nature and natural products

quality conscious consumers

Consumers having diverse tasks and seek variety

PriceEach unit (250 ml pack) would cost the customer between Rs 8 to Rs 10 depending on the flavor chosen and the local taxes of the correspondence states.

price will be clearly presented on the package.

Place

Use of attractive POS displays at all the retail outlets.

Ensure availability to keep up with the brand promise Of quality secure.

Promotion

Constantly in line with the USP (Unique Selling Promotion) of quality, hygiene and health.

Advertisement in television and radio would also convey the brand promise by highlighting the USP.

Sponsorship of TV and Radio telecast to aid in brand building and allotting top of mind roll.

Use of trade promotion to an extent.

Opportunity Analysis

Healthy Organic and natural drinks oriented global and local culture

Limited option in locally produced in real fruit juices

High export potential

With good harvest planning, which is around 50% of the total production, could be turned into potential business opportunity

Reduction in excise and import duties on food processing machinery

Threats Unavailability of adequate industries strategic statistics Single products company High processing & packaging costs Background integration costs is high Threats from other fruit juice exporting countries Price sensitivity and low consciousness to wards quality amongst customer Wide availability of substandard substitutes Heavy advertisement from existing giant players High cost to meet international quality standard

Fruit juice – Production Process Flow

Boiling of fruit pulp Pulp storage in tank Sugar hopper Pulp & ingredient emerging Syrup storage in tank Juice preparation Juice storage in tank Filtering and Packaging Cooling and Storage

The End