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Presentation about problems and prospects of exporting jutes and jute related products from bangladesh
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Problems and prospects of Exporting Jutes and Jute related products from Bangladesh
Introduction
As is known, jute was the single most important export item of Bangladesh till the end of the
1980s. With the ascendancy of export-oriented readymade garments (RMG), and later on of
shrimp, jute lost its pre-eminent position. It presently occupies the third position in the export
basket of Bangladesh.
Bangladesh is the leading exporter of raw jute globally ,whilst India is the largest producer as
well as consumer of jute products in the world.
EXPORT PERFORMANCE
Bangladesh continued to remain the leading exporter globally with the country accounting for over 90 per cent of the world’s raw jute and allied fiber export. It is important to mention here that, raw jute and jute goods export increased significantly and almost doubled in FY2009-10 compared to FY2008-09 (by about 98.5 per cent), to reach USD 736.4 million.
The jute sector of Bangladesh has experienced important changes since the 1990s. Export volume o f raw jute was below 0.3 million tons during late 1980s and continued to fall till 1994. Export trend saw some turnaround since then, but again experienced a trough during 2001 (severe than the previous deep of 1994). 2004 onwards export of raw jute and jute goods have continued to post an increasing trend
Region-wise Distribution of Jute Items Export from Bangladesh (BJMC and BJMA) in Fiscal Year 20013-14
BJMC-2014
Exhibition program of Jute products in Bangladesh.
Exhibition of Jute products:
Three-days international jute fair held in Dhaka on January 27 to January 29, 2014 at Bangabandhu International Conference Centre (BICC). The fair was organized with a view to promoting diversified jute products made by Bangladesh and India. International Jute Study Group (IJSG) has organized the first-ever such fair in association with National Jute Board (NJB), India & Jute Diversification and Promotion Centre (JDPC), Bangladesh to promote jute products
Benefits from the exhibitions
The idea of using jute products are a preferred choice of global consumers due to its environment-friendly nature.
Consumers get the awareness that world's major two jute-producing countries, India and Bangladesh, should work together to change the people's perception about the products made up of natural fiber.
We have to re-brand the jute related product for our foreign target customers to get the proper revenue generation.
Prospect of Jute and Jute products of Bangladesh
Climate and Environmental Issues:
Environmental sustainability and climate change is a big issue in today's world.
The need for eco-friendly, bio degradable packaging material is restoring.
Consumers are now more interested to go for eco-friendly natural
goods rather than synthetic materials which is now creating a positive trend
for jute and jute products
Possibility of western countries to ban polythene:
Due to rising environmental concerns, renewed interest is been shown by
European Union and South and North American countries on jute and jute
products. There is a very good possibility for European Union and South and
North American States to ban plastic bags and accept jute as a substitute for
polythene in essential packaging and shopping bags. According to IJSG the future
demand of jute bags is likely to be 32 million bags a year, while
the present supply is only 12 million bags.
Discovering diverse usage of jute products worldwide:
The global market for jute has moved beyond simple packaging materials.
The range of products includes shopping bags, rugs, wall coverings, apparels, etc. With the
right touch of colors combined with the artisan's skills, jute fabric could be transformed
into almost elegant but ecofriendly product. Besides, Our existing jute mills can be
diversified to produce geo-textiles, the demand for which is bound to grow in future.
Price competitiveness
Bangladesh is one of the few countries that grows and produces jute and jute products.
Bangladesh became second largest producer of jute after India, and one of the top
supplier of the bio-degradable natural fibre. Thus, Bangladesh's entrance into diversified
foreign markets will not be a great challenge. Labor costs in Bangladesh is very
cheap compare to other countries one of the most competitive in the world and the
economies of scale play a pivotal role in keeping cost of Jute diversified products at
a minimum.
Possible Challenges for Bangladesh
Tariff Barriers
while Kenya and Iran impose the very high tariffs of 73.4 per cent and 50 per cent
respectively. For raw jute Bangladesh faces highest tariff rate in Singapore,
Colombia and Vietnam with 10 per cent, and Brazil with 8 per cent. Twine and ropes
have highest duty in the range of 15 per cent in Venezuela, 10 per cent in Philippines
and Barbados. For fabric, highest duties are levied by Algeria (30 per cent), Tanzania
and Kenya (25 per cent), Brazil and Iran (20 per cent).
Bangladesh has to face high tariff for exporting sacks and bags of jute in Iran (65 per
cent), Kenya (59 per cent) and Vietnam (40 per cent). Brazil imposed very high anti-
dumping duty (ADD) on sacks and bags of jute. These have limited Bangladesh's
export opportunities in those countries.
Non-tariff Barriers
According to a CPD (Centre for Policy Dialogue) report published in
2011 called Global Market Opportunity in Export of Jute, Bangladesh
faces a number of Non Tariff Barriers (NTB) hampering its export.
Some of them are:
a. NTBs similar to sanitary and phytosanitary (SPS) measures
b. NTBs related to consular information
c. NTBs related to technical barriers to trade (TBT) measures
d. Quantitative restrictions including ban
e. Labeling requirement
f. Rules of Origin g. Visa requirement
Substitute of jute products
Even though there is an increased demand for jute and jute products, still
there are substitutes for jute products such as natural fibres from kenaf,
hemp, sida and sunhemp, coir and abaca etc.
These natural fibres as well as some synthetic fibres may emerge as new
substitute for jute products in near future hampering its growth.
Lack of financial resources
Lack of financial resources of small and medium enterprises is resulting in
imitation rather than innovation of different types of products which is also
hampering automation and productivity and hindering the proper growth.
Opportunities for Jute Related product Market
Strategy formulation to capture new markets
Both long term and short term strategies should be formulated by government and private sector as a team to capture and sustain in domestic and international market.
Facilitating research and development in this sector
In this era of technology and development, it is essential to focus on research and
development to survive in the dynamic market. Investment needs to be made in
R&D to create new and diversified applications of jute fibres. Jute research
organization should come forward with better variety of seeds, new technology to
enhance production of better quality of high yielding jute. Otherwise Bangladesh
will soon lose its competitiveness in the market as competitor countries are
focusing on R&D to increase their jute quality and yield
Introducing new technologies in this sector
Introducing new technology in jute sector has become a necessity to survive in the
competitive market. Bangladesh jute industry is lagging behind because of obsolete old
technology used in manufacturing products in this sector. To meet the future demand
and hold on to its competitive position, introduction to new technology is very essential.
Encouraging innovation and diversification of the products
Bangladesh is still lagging behind in producing diversified jute products. The industry is
still focusing on traditional jute products. But the international market demand has
become more dynamic. Demand of diversified and innovative products like paper from
jute or soil erosion control product made out of jute etc. are increasing. Bangladesh
should also focus on innovating variety of jute product. Thus encouragement and help
for both government and private sector is needed.
Supporting small and medium enterprises in this sector
Small and medium enterprises in this industry are suffering from lack
of capital, financing, and automation, proper market information
which is affecting the whole industry. These SMEs need proper
attention and help from government to recover from current situation.
Recommendation and Suggestion
Domestic Market expansion program should be expanded in a larger portion.
Offering of quality Jute products by adding variation.
Proper utilization of domestic fertile resources.
Up gradation of machines that are used for production in the Jute mills.
Appropriate transport facility for remote production areas.
More research and development institutes for jute related product and
Focusing on branding the use of jute and jute related products for daily needs.
Thank You…