Data services from Pro-ActiveCreating competitive advantage

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ABOUT PRO-ACTIVEPro-Active are a leading data driven marketing services provider, with offices in London and Chichester, West Sussex. Pro-Active’s client base spans the UK, US, Europe and Asia Pacific and includes global blue chip IT & Technology companies such as Oracle, Symantec and Microsoft as well as leading retailers such as Paddy Power and The East of England Co-Op.

Our range of innovative data solutions include:

• Data Strategy• Data Optimisation• Single Customer View• Data Acquisition & List Sourcing• Database Management & Hosting

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Pro-Active have worked with Oracle for over 7 years and consistently provide invaluable support to help drive EMEA Transactional demand generation campaigns, across multiple countries, each with disparate data provisions. Taking large volumes of raw data, on many occasions at short notice, they transform it into highly segmented sales and marketing lists across EMEA. This ensures that we maximise ROI across the region, which is crucial for our business. Their offering and service is second to none. I trust them completely and would have no hesitation in recommending them for large complex mission critical data mapping projects.” Head of EMEA Transactional Marketing, Oracle

DATA OPTIMISATIONData is fundamental to every business. Clean, accurate customer and prospect data maximisesthe potential return from any postal, telephone and email campaign. However, no database isperfect. Your data can be optimised, improving deliverability and reducing wastage whilemaximising your ROI. Pro-Active have been optimising data for some of the world’s largest brands for over 15 years, so wehave the expertise to ensure you maximise ROI from your data assets. To find out how your databasemight be improved, why not take advantage of our free no-obligation audit.

Data optimisation services include:

• Data Profiling• Address & Telephone Number enhancement• Merge, Purge & De-duplication• Email Address Validation• Append turnover, number of Employees, SIC codes & other demographics• Contact & Email Address Appending

DATA STRATEGYData is the foundation stone for your marketing and lead generation activity. Without an effective data strategy, your database will ultimately not deliver.

Our Data Strategy solutions include defining your target audience, quantifying your markets, building key account lists and territory map management. We have the expertise to help you develop and deliver a data strategy to drive your integrated marketing and sales campaigns, maximising ROI in the process.

“ “Pro-Active are consummate professionals, who have taken care to understand a complex business model and work tirelessly to constantly deliver quality, on time. I can recommend them to anyone who needs assistance managing data for sales and marketing campaigns across Europe, Middle East and Africa”Sales Programmes Director, Oracle

MI Europe is the premier European marketing database, setting new standards for international data quality and a must have for any B2B or IT marketing professional. With over 10 years of extensive research into the corporate environment across Europe, its unrivalled contact profiling offers access to key decision makers within the leading companies

• 300,000+ decision makers• 220,000+ personalised opt-in email addresses• 72,500+ enterprise and corporate companies

across 15 european countries• Average recency of just 93 days

This new and unique database allows marketers to target senior contacts in Russia’s largest and most influential organisations, with an accuracy previously unavailable by any other means:

• 6,300+ senior decision makers• 2,000+ opt-in emails• 1,400+ organisations• Average recency of 3 months

RUSSIAENGAGE S.AFRICAENGAGE

In order to generate more leads you need good quality prospects. The data planning team at Pro-Active specialise in sourcing international prospect lists with unrivalled expertise across EMEA. From email, telephone and postal lists, to acquiring data for your internal CRM systems, if the data is not available from 3rd party vendors, we can custom build sales and marketing lists for you in order to leverage new markets. Talk to the team for a no-obligation consultation and to find out how we can help with your data acquisition.

DATA ACQUISITION & LIST SOURCING

Engage South Africa is a fully telephone researched database of the largest corporations and public sector organisations across South Africa.

• 4,800+ senior decision makers• 35+ job functions• 2,600+ personalised opt-in emails• 700+ enterprise and corporate companies• Average recency of 3 months

International B2B databases exclusively available from Pro-Active:

DATABASE MANAGEMENT, HOSTING AND ANALYTICSPro-Active custom build cloud-based data management and analytics platforms, which are tailored exactly to meet your needs. This enables you to improve productivity and gain greater insight into your data, thus enabling you to truly leverage your data asset.

Intuitive custom built user interfaces

Off the shelf packages require you to fit in with someone else’s idea as to how something should be done. Our custom built interfaces take your needs into account.

Powerful, easy to use analytics engine

Our SQL and PHP based platforms are built with you in mind and enable you to get what you need in the way you need to get it.

Single Customer View

Technology solves problems, but it can create new ones too. The growth in the use of sales and marketing automation platforms means that businesses now operate with multiple client and prospect databases. This often gives a skewed view of their marketplace, whilst our clients benefit from a true Single Customer View.

Fully managed data

One of the biggest headaches for marketers is the maintenance of data within their database. With full bureau facilities, we can work tirelessly in the background to ensure your data is in the best possible condition.

“ We cannot thank Pro-Active enough for their clear communication and understanding of the brief, through to their prompt delivery of a database platform that really does work and is simple enough for the whole team to use”Head of CRM, Energy Saving Trust

WIN AN IPADTo discover more about Pro-Active and have a chance to win an iPad, enter our monthly draw at:www.pro-activeuk.com/ipad

WE WORK WITHWe are proud to work with some of the best brands in the business:

If you’re left wanting more...visit www.pro-activeuk.com