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PRIVATE PRACTICE 4.0SUCCESS IN THE DIGITAL AGE
Touch & Inspire More Lives
Trina Young Greer, Psy.D., LCP, LPC, LMFT
Steve Greer, BS
PRIVATE PRACTICE
FOR EVERY
SHARE
Red
One thing that Excites you about Private Practice
Brown
One Challenge you have with Private Practice
Green
One Digital Tool you want to use in Private Practice
Yellow
One Struggle you have had (or could have) in Private Practice
Blue
One Idea you have for improving Private Practice
Orange
One Concern you have about Private Practice
M + M = SMindset + Methods = Success
MINDSET
The Three Essential Roles
Adapted from E-Myth Revisited, Michael Gerber
Working On the Business versus In it
METHODS
• Company History & Reputation
• Learning Curve
• Features that Add Value
• Ease of Use
• Support
• Cost
EHR Considerations
Insurance Payment Transition
Fee for Service
Value-Based
Payment
11
Med/BH Integration BH OutpatientBH/SUD Facility
11
BH Provider Collaboration Value-Based Payment
Improved chronic care self-
management and quality
care through med/BH
Integration
Bring together medical and
BH providers to actively
engage in an integrated
service model
Recognize those BH
providers providing med/BH
integrated services
Recognizing BH providers and
Substance Abuse Treatment facilities for
Improved Treatment Outcomes
Large volume Substance
Abuse Treatment facilities
focused on improved
recovery rates
Focus on best practice
opioid detox and addiction
recovery
Improved treatment
strategies and outcomes
focused on long-term
relapse prevention
Large volume Outpatient
BH Providers and
Practices
Focus on best practice
whole person health in
treatment approach
Demonstrate innovative
treatment
Improved treatment
outcomes
Value-Based Payment Themes
•Whole Person Health Focus
• Innovative
•Outcome Measures
Anthem Outcome Measures
•Communication with insurance program leader – monthly
•Follow-up after hospitalization (FUAD) – appts 7 days after
•Coordination of care with the PCP
•Substance abuse initial assessment – clinical history & CAGE-AID
•Document lifestyle factors and develop treatment plans o Sleep, Exercise, Nutrition, Smoking, Social/Spiritual/Self-care
CoC Requested PCP Comm. PerformedSubstance Abuse
ScreenedLifestyle Factors
DocumentedLifestyle Factors Plan
Follow up afterhospitalization
Outcome MeasuresSent
2017 94 75 97 98 95 100 97
2018 96 85 100 100 100 100 100
GOAL 90 90 98 80 80 100 100
94
75
97 98
95
100
9796
85
100 100 100 100 100
90 90
98
80 80
100 100
Genesis Outcome Measure Results
2017 2018 GOAL
MARKETING
Customer Relationship Management
Website Search Engine Optimization
• Unique Visitors
• Page Views
• Average Session Time
• Number of Inquiries Generated
• Search Ranking of Key Words
• Page Loading Time
Website Analytics
Website Analytics
• Primary goal is to assist clients and potential clients to make informed choices about behavior health services
• Speak the truth about yourself and your work & make sure other speak the truth about you also
• Ensure marketing of your services is clear
• Statements are consistent with training/experience, psychological literature/practice and Ethics Codes
• Do not solicit testimonials or business from current clients or potential clients
Marketing Ethics for Therapists
Bring Your Data to Life
Technology Watch-outs
• Misused, stolen, or misplaced electronics & storage devices
• Employees using their own laptops or handheld devices for EHR or communications
• Pitfalls of social media and potential interactions with clients
• When using social media for advertising, evaluate privacy settings
• In using technology to advertise, do not overstate credentials or over-solicit new clients
SUCCESS
Genesis is Touching & Inspiring Lives
0
1000
2000
3000
4000
5000
6000
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Client Sessions Per Month
M + M = S
Private Practice Success Group
• Focus Areas include:• Marketing• Technology• Value Based Care/Outcome Measures• Business Planning• And More
• Why?• Learn how to implement private practice success methods• Supportive community to help you succeed
• When?• Meet once a month for six months• Starts in January
Sign-up for More
Information
Booth #318
855.282.1777
