(Beauty touches the senses and beautiful touches the soul.) • Joseph JOUBERT.

La ��té ��� �s �� � � �� ��� ��e.

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�t’s �� ���d...�t’s �� ���d...C. REQUENA

PRIVATE COSMETICS has been created in the South of France by Claude

REQUENA to offer, at the very beginning, consultants, small marks but also

distributors keys to enter into the world of beauty.

The idea came from the requests he had to develop ranges of cosmetics, both

conventional and organic certified for brands and individuals.

For that, the first services which have been developed were private label and

contract manufacturing (for skin care) through strong scientifical partnerships

with some cosmetical laboratories.

Then, following the demands we have developed our offer by adding makeup and

nail polish to our range of services.

Today, because we have a worldwide network, PRIVATE COSMETICS evolved

further by adding to its portfolio, brands' distribution...

Acting as intermediary, we help some original and famous brands to export and

on the other side we work with our distributors and importers’ partners to find new

brands to distribute in their countries.

We are now a full service agency...

If you too, have a project in beauty universe... don’t hesitate, contact us, we will

find the solution with you...

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PRIVATE LABEL

CONTRACTMANUFACTURING

DESIGN

DISTRIBUTIONSKINCARE

MEN’S GROOMING

MAKE-UP

NAIL POLISH

FRAGRANCE

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With more than 200 skin care formulas, developed without the use of parabens or

phenoxyethanol (with rare exceptions), covering almost all demands (Cleanser,

Anti-Ageing, Whitening, Scrub, Sun Care, etc.), PRIVATE COSMETICS

can offer you solutions to optimise your product development.

WHY PRIVATE COSMETICS IS DIFFERENT ?

• As full service agency we are beside you from the very beginning of your project.

• We offer a low minimum production quantity to cater to your budget.

• You will get a high product gross margin (averaging 75%).

• You will realize a quick return on investment (within 6 months).

• You have total control of the creation, the branding and the positioning.

• You have total control of the inventory and the distribution.

• You have total control of the life cycle of your product.

WHAT KIND OF PRODUCTS ?

• Face care • Bady care • Hair care

• Baby care • Sun care

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HOW DOES IT WORK?

Sometime, Private Label is not enough... because you have an idea and

there is no formula available for that... In that case, PRIVATE COSMETICS can offer you solutions to develop new formulas and handles all aspects.

CREATIVITY, INNOVATION AND COSTS SAVINGS...

There are many benefits to contract manufacturing, from the initial

concept to the final manufacturing stage, PRIVATE COSMETICS offer a genuine interface between the needs of research and the require-ments of marketing. We offer you a total development package for innova-tive and effective cosmetics:

>> Cost Savings.

>> Advanced Skills that contract manufacturer like PRIVATE COSMETICS has. The contract manufacturer have relationships formed with raw material suppliers or methods of efficiency within produc-tion.>> Proposing innovative ingredients and textures.>> Establishing formulas that conform to legislation.>> Stability and packaging compatibility testing.>> Challenge test - Safety and efficiency testing.>> Manufacturing.>> Compiling the regulation cosmetic file.

Establishing formulas that conform to legislation.

WHAT KIND OF PRODUCTS?

>> Face care >> Body care >> Hair care >> Baby care

>> Sun care >> Make-up >> Nail polish >> Fragrance

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CONTRACT MANUFACTURING DEVELOPMENT PROCESS1 Semaine

1 Week 1 Week 1 Week 1 to 2 Months 2 to 3 Months

Definition of the

specifications

budgeting:cost of

developmentand estimationproduct price

Adaptation of the

specifications and / or budget

R&DFormulation

Mandatory TestsCertification

4 Weeks

ProductionPacking

”AGREED AND SIGNED”Down payment 50%Development cost

3 Weeks :Sending 1° serie

of samples6 Weeks :

Sending 2° serieof samples if

necessary

CERTIFICATIONValidation

+Resultsof the

mandatory tests

”ORDER”Balance : 50% Development cost

+Down payment : 50% Production cost

R&DFormulation

Balance : 50% Production cost

Laboratory exit

PRELIMINARY STAGE DEVELOPMENT STAGE PRODUCTION STAGE

Submission of aProduction quote

adapted to formulas

Copyright PRIVATE COSMETICS 2013 - contact@private-cosmetics.com

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By providing distinctive and unique packaging for cosmetics, you can make your

products stand out from the rest. Just as branding helps companies in creating a

distinctive identity of their own, distinctive and unique packaging play a decisive

role in the products finding their way from the shelves to the baskets of the

customers.

PRIVATE COSMETICS helps you to create the best design !

From the logo to the packaging, going through the labels and the corporate iden-

tity, we can handle all the process. Our team of designers are all luxury and beauty

specialists !

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BRANDS SELECTION

We usually work with brands who develop high end ranges (retail and professional)

with a new technical approach or new actives and who have a strong soul, a

serious marketing plan for their distributors, a high end packaging and of course,

with a competitive price structure.

DISTRIBUTION CHANNELS

As we work with selective and mass market brands, we have developed different

distribution channels according to the country we work.

Those channels can be :

- For selective brands :

- Perfumeries and niche perfumeries

- Department stores

- Beauty stores

- Salons

- For mass market brands :

- Supermarkets

- For both, we can be present on eCommerce websites.

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Swiss laboratories developing formulas last with last generation molecules, to meet

the skin protection and restructuring requirements including the most sensitive

dermis and divided in 3 series

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Institut Karité Paris ® is a French cosmetic brand launched in 2004, present today

in more than 30 countries. Institut Karité Paris ® has developed a very original

cosmetic skincare line based on the exclusive Shea Butter. The cosmetic features

of Shea Butter are based on rich and exceptional vitamins that provide the skin’s

essential needs: A and D for skin revitalization, E for reoxygenating, and F for elas-

ticity.

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The unique concept of the label VYON visibly younger specifi cally targets the

high quality, effective and demanding high-tech skincare sector. This synergistic

product portfolio of rich active ingredient cosmeceuticals for beauty savvy and

confident consumers offers individuality and exclusivity for all skin types and a

skincare tailored to suit the needs of face and body.

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THE WORLD LEADER IN OXYGEN SKINCARE !

To date, no other brand has such control on active oxigen for cosmetic applica-

tion. Beyond the international patent, the formulas are kept as secrets that the

family carefully protects. Karin HERZOG is the only skin care built on active

oxygen and its applications.

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Alorée inspired by photosynthesis, the eternity's secret of nature, and creates

chlorocosmétic, innovative care using the active chlorophyll.

At the heart of the formulas, the CHC ®, an antioxidant's phyto-complex that

helps to boost the cell metabolism. A major scientific discovery conceived with

researchers from the University of Montpellier 1.

Alorée, the bio casual brand, which combines natural beauty, modernity and plea-

sure of the textures.

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Our Passion and commitment is to enable

every man to discover his pure potential by

providing natural solutions that deliver results,

giving him the confidence to be at his personal

and professional best.

VitaMan believes the products a man chooses

should be a reflection upon the man himself

and what it is he aspires to be.

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'Best Male Grooming Salon of the Year 2010' at the UK Professional Beauty Awards'Men's Spa of the Year' at the Asia Spa Awards 2011

Gentlemen’s Tonic is an exclusive range of grooming products that captures the

true essence traditional shaving mixed with an added touch of the modern man.

Each and every product has been developed with your needs and wants being the

main focus.

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VIRTUAL a nice and young affordable

makeup brand.

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Established for over 2 decades, with more than 5 000 points of sales accross 14

European countries, VIPERA COSMETICS is the award winning European

cosmetics brand. The prominent «VIPERA COSMETICS BOOTH» concept

forms part of an astute business model that enables the promoters to offer world

class products at a very reasonable retail price to customers. In addition, VIPERA COSMETICS offers a «shop-in shop» concet as well as distribution through mul-

ti-branded stores and supermarkets.

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Since 2010, the fashion accessories brand LOLLIPOPS intro-

duced its gorgeous makeup collection all in greediness! Reveal

all the women that you are and discover beautiful colors of Lolli-

pops makeup range.

all the women that you are and discover beautiful colors of Lolli-

Joko is an affordable Makeup brand with a

nice looking packaging

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Beauty. Fashion. California.We create innovative, high-end products that pair fashion and beauty, while never

forgetting where we come from : Sunny Southern California ! Our true essence,

the way we create, the moments that truly inspire us, are deeply embedded in our

DNA. Our goal is to design luxury nail products by effortlessly combining our love

for everything Fashion and Beauty. .

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TOLUENE, FORMALDEHYDEAND DBP FREE!

One of the largest nail polish and

nail products range on the market !

More than 2500 references !

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Look your lacquer in the eye

The varnish is chip resistant, which means that it is extremely long-lasting without

the risk of breakage. In addition to nourishing

protein, strengthening silica and delicate caviar, the varnish contains vitamins A,

D, E and B. If you are wondering where the caviar fits in, it is all to do with the high

content of nutritious essential amino acids and minerals found in the luxurious

micro eggs. All-in-all a cocktail of ingredients – the culmination of a lengthy jour-

ney of discovery – that qualify FNUG for a special place in your varnish wardrobe.

CAVIAR BASED NAIL POLISH

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Since 1849, the "MAISON MOLINARD", a MEMBER of the COMITE

FRANÇAIS du PARFUM and the FEDERATION FRANCAISE de la PARFUMERIE, has

magnificently preserved the value of traditions and quality, and established an

excellent reputation in some 40 countries.

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COMPTOIR SUD PACIFIQUE was founded in 1974 by the imagination of

Josée and Pierre Fournier, an audacious couple, lover of freedom, unlimitedness

and travels, guided by the curiosity and the passion for the beauty of the natural

ingredients. In the bend of distant travel, they discover unusual, precious and

often rare essences.

ingredients. In the bend of distant travel, they discover unusual, precious and

The unisex fragrances created by P. Frapin et Cie, Terre de Sarments, Passion

Boisée, Caravelle Epicée , 1270 , l’Humaniste, 1697, Speakeasy and Paradis Perdu

are luxurious and enchanting. They transport us to places of unspeakable beauty.

The ambience is one of festivity and seduction.

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A STORY OF PASSIONOnce upon a time, there was a village, and the family of Viriginie Roux, who

succeeded in transforming her heritage into an art of life : the wonder of

fragrance.

By creating Au Pays de la Fleur d’Oranger, Virginie has lead us into a voyage

of fragrances through the sunny and bewitching hills of the French Riviera , star-

ting with its reigning essence the Orange Blossom, followed by Rose, Jasmin,

Lavender, Lemon, and Violet.

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Perfume creation is like a wall, under permanent construction...

We continuously add a stone... no matter what size or material...

but at the end they all have their meaning... some crumble away or disappear

forever.

So the aim of a perfumer is to add his distinctive stone in this wall, being so

unique that it will last forever...

Creation has to tend torwards this desire of «adding something unforgettable».

THE PERFUMES OF THE HOUSE OF M.MICALLEFA SO DIFFERENT PHILOSOPHIE...

With nearly 750 retail locations in 37 countries, the success of this family-owned

and operated company is proven.

The M.MICALLEF brand has established its unique reputation elevating its name

to the international ranks as a prestigious reference in the high-class perfumery

category, otherwise known as «Niche Fragrances» by offering precious creations

of «high-end craft».

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Attitude is the first series of four RED CARPET fragrances the image of which is

created with passion and identity. Uniqueness of the collection is reflected in

precious raw materials, luxury and quality of material and unique shape (flacon).

A charming woman who attracts with her character chooses one of these

perfumes while relating with sensibility and style of composition.

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Since the introduction of the brand in 1920, LOTHANTIQUE continues to be a leader in premium bath and home care products found in the finest boutiques and most exclusive stores in Europe, North America, Asia and Australia. It is Lothan-tique that brings you the best of the fine world of Provence.

19, Anc. Chemin de Pézenas

34230 SAINT-PARGOIRE (France)

Tel. : +33 (0) 645 850 864

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contact@private-cosmetics.com

www.private-cosmetics.com

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Claude REQUENA : Managing Director