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Private Business Receptions (PBRs)
WHY?
• Every new business has a Grand Opening
• Introduces warm market to new IMR’s business
• Opportunity to get business partners and customers
WHY?
• Fastest way to achieve Executive Trainer and earn $250 bonus
• Creates the new representative’s success story
• Duplicates – Every new IMR has a PBR
• Creates momentum
WHEN?
Schedule PBR within 10 days of
IMR start date
WHERE?
• New IMR’s home • Sponsor’s home • Office • Coffee shop/Restaurant
INVITE • Use script and two-minute pique call • Tell, don’t ask – “You need to be there” • Do not prejudge – Invite everyone • Send professional invitations to all
guests • RSVP, regrets only • Provide clear directions and time
EXPECTATION • Send out 30 to 40 invites • With IMR on the call, sponsor should
confirm guests a day before the PBR • Expect about 60% of confirmed guests
to attend • Know who the REDS are before you
arrive
SETUP • Put out fewer seats than you think you’ll need • Set up a flip chart • Cool the room for comfort • Set up separate room with soda and finger
foods (chips, pretzels, etc.) • Start on time • Keep meeting under 1 hour for best results • NO ALCOHOL!!
PBR TOOLS Corporate-approved: • 5LINX Opportunity presentation
slides • Videos • IMR applications • Marketing materials
PRESENTATION • New IMR shares story, shares WHY, shares
excitement • IMR introduces and edifies guest speaker • Round circle – All guests introduce
themselves, what they currently do for a living
• Speaker delivers the presentation
CLOSE • 3 types of people
• Type 1: Doesn’t see opportunity for themselves • Turn into a customer
• Type 2: Has questions • Answer 3, then refer to your Personal Website
• Type 3: Sees the opportunity • Sign up immediately
• Take a 2 to 5 minute break • SWAT the room
SWAT Special Winning Attitude Team • Select SWAT team 7 days before PBR
- 1 SWAT leader for every 5 guests • Ask guests: “Do you see an opportunity?” YES
or NO No: Move guest to the room with the food Yes: Promote the Quick Start
THREE RESULTS
1. New business partners 2. New customers 3. Referrals
PBRs
Create Massive
Momentum Simple and Duplicable
Private Business Receptions (PBRs)