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Bran
d Co
llect
ion
2021
PHEL
PS P
ET P
ROD
UCT
S
PRIVATE BRANDCOLLECTION
WWW.PHELPSPET.COM
The Phelps Private Brand Collection is a ‘one-of-a-kind’ custom-labeled dog treat program
designed especially for small business entrepreneurs. This program is unique as it offers
you the opportunity to feature your brand on up to 10 of the most innovative and on-trend
dog treat recipes on the market. We don’t require high minimums, lab fees, or significant
inventory investments. The program is painless and ready-to-happen as soon as you are.
These 10 dog treat options are innovative, high-quality, dog-tested, and spot-on when it
comes to the key humanization trends of Organic, 100% Plant Based, Made with Super-
foods, and treats with Limited Ingredients.
All you need is the logo art file you want to use, and we take care of the rest.
We can go from order to shipment in 15 days,
and more often, the average turnaround is closer
to 8-to-10 days. Each of the 10 products are line-
priced at $3.50/bag which enables you to price
them between $5.00 - $10.00,depending on your
product margin goals. The 10 packages have been
professionally-designed and contain the required
nutrition and regulatory information.
All products are made in
our SQF Level 2 certified,
audit-ready plant located in
Rockford, Illinois. We hope you
find the Phelps Brand Collection
to be a low-cost, low-risk way to
expand your market, increase
your margins, and grow your
brand awareness.
HOW TO ORDER
Select from 10 Proprietary Recipes with an 18 month shelf life.
PRODUCT SELECTION
PAYMENT
SHIPPING SELECTION
QUANTITY
ADD YOUR BRAND
GET YOUR PRODUCTS
01
03
05
02
04
06
MOQ is only $250! Purchase a little to get started or a lot to make a statement.
Payment is easy with credit card options or ACH/Wire transfer.
Prices are FOB Rockford, IL. Your choice of shipping method - LTL, UPS, pickup, drop-ship.
Provide us with your brand logo or artwork.
We take care of the rest! With order to ship lead lime less than 25 days, you’ll be able to sell right away!
PACKAGE DESIGN
THE COLLECTION
1
2
3
4
5
6
7
8
9
10
USDA CERTIFIED ORGANIC
Organic Chicken & Rice Recipe
Organic Turkey & Sweet Potato Recipe
Meat-Free Mesquite Chicken Flavor Jerky
Meat-Free Smoked Salmon Flavor Jerky
Meat-Free Hickory Beef Flavor Jerky
Salmon Recipe
Chicken Breast - 100% USA Jerky
Duck Recipe - Grain Free
Lamb with Flaxseed Recipe
Beef Supermix Recipe
MEATLESS RECIPES
PROTEIN VARIETIES
ORGANIC CHICKEN & RICE RECIPE
Organic Chicken is the #1 Ingredient
95% Organic Ingredients
USDA Certified Organic Logo
No Wheat, No Corn, No Soy
No Artificial Colors, Flavors, or Preservatives
USA Sourced and Made
CLAIMS
Organic Chicken, Organic Barley Flour,
Organic Oat Flour, Organic Cane Molasses,
Organic Coconut Glycerin, Organic Brown
Rice, Organic Dried Cultured Skim Milk, Sea
Salt, Organic Apple Cider Vinegar, Mixed
Tocopherols (Preservative)
INGREDIENTS
4.5” STICK - 4 OZ.
ORGANIC TURKEY & SWEET POTATO RECIPE
Organic Turkey is the #1 Ingredient
95% Organic Ingredients
USDA Certified Organic Logo
No Wheat, No Corn, No Soy
Made with Real Sweet Potato
No Artificial Colors, Flavors, or Preservatives
USA Sourced and Made
CLAIMS
Organic Turkey, Organic Chicken, Organic
Barley Flour, Organic Oat Flour, Organic
Cane Molasses, Organic Coconut Glycerin,
Organic Sweet Potato, Organic Dried
Cultured Skim Milk, Sea Salt, Organic
Apple Cider Vinegar, Mixed Tocopherols
(Preservative)
INGREDIENTS
4.5” FRENCH FRY - 4 OZ.
MEAT-FREEMESQUITE CHICKEN FLAVOR
100% Plant-Based. No Meat.
No Wheat, No Corn, No Soy
Made with Real Flaxseed & Sweet Potato
No Artificial Colors, Flavors, or Preservatives
USA Sourced and Made
CLAIMS
Pea Protein, Sweet Potato, Glycerin, Potato
Flour, Cane Molasses, Flaxseed, Chia Seed,
Natural Flavor, Apple Cider Vinegar
INGREDIENTS
1.5” STRIP - 4 OZ.
MEAT-FREESMOKED SALMON FLAVOR
100% Plant-Based. No Meat.
No Wheat, No Corn, No Soy
Made with Real Flaxseed & Sweet Potato
No Artificial Colors, Flavors, or Preservatives
USA Sourced and Made
CLAIMS
Pea Protein, Sweet Potato, Glycerin, Potato
Flour, Cane Molasses, Flaxseed, Chia Seed,
Natural Flavor, Apple Cider Vinegar
INGREDIENTS
1.5” STRIP - 4 OZ.
MEAT-FREEHICKORY BEEF FLAVOR
100% Plant-Based. No Meat.
No Wheat, No Corn, No Soy
Made with Real Flaxseed & Sweet Potato
No Artificial Colors, Flavors, or Preservatives
USA Sourced and Made
CLAIMS
Pea Protein, Sweet Potato, Glycerin, Potato
Flour, Cane Molasses, Flaxseed, Chia Seed,
Natural Flavor, Apple Cider Vinegar
INGREDIENTS
1.5” STRIP - 4 OZ.
SALMON RECIPE
Real Salmon is the #1 Ingredient
Marine Stewardship Council Certified
No Wheat, No Corn, No Soy
Made with Real Flaxseed
No Artificial Colors, Flavors, or Preservatives
USA Sourced and Made
CLAIMS
Salmon, Chicken, Chickpeas, Cane Molasses,
Glycerin, Flaxseed, Natural Flavor, Salt,
Apple Cider Vinegar, Mixed Tocopherols
(Preservative), Rosemary Extract (Flavor)
INGREDIENTS
1” THICK NATURAL STRIP - 4 OZ.
CHICKEN BREAST JERKY
Real USA Chicken Breast is the #1 Ingredient
Just Flour Ingredients
No Wheat, No Corn, No Soy
100% USA Sourced and Made
CLAIMS
Chicken, Glycerin, Salt, Mixed Tocopherols
(Preservative)
INGREDIENTS
1” BITE - 4 OZ.
GRAIN-FREEDUCK RECIPE
Real Duck is the #1 Ingredient
Grain Free
No Wheat, No Corn, No Soy
No Artificial Colors, Flavors, or Preservatives
CLAIMS
Duck, Chicken, Pea Flour, Cane Molasses,
Glycerin, Natural Flavor, Salt, Apple Cider
Vinegar, Mixed Tocopherol (Preservative),
Rosemary Extract (Flavor)
INGREDIENTS
1” BITE - 4 OZ.
LAMB & FLAXSEED RECIPE
Real Lamb is the #1 Ingredient
Chicken Free
No Wheat, No Corn, No Soy
Made with Omega Rich Flaxseed
No Artificial Colors, Flavors, or Preservatives
USA Sourced and Made
CLAIMS
Lamb, Pork, Barley Flour, Oat Flour, Cane
Molasses, Vegetable Glycerin, Flaxseed,
Natural Flavor, Salt, Pork Gelatin, Mixed
Tocopherols (Preservative), Rosemary
Extract (Flavor)
INGREDIENTS
1” THICK NATURAL STRIP - 4 OZ.
BEEF SUPERMIX RECIPE
Real Beef is the #1 Ingredient
No Wheat, No Corn, No Soy
Made with Flaxseed, Blueberries, &
Cranberries
No Artificial Colors, Flavors, or Preservatives
USA Sourced and Made
CLAIMS
Beef, Chicken, Barley Flour, Oat Flour,
Cane Molasses, Vegetable Glycerin, Sweet
Potato, Flaxseed, Natural Flavor, Blueberry,
Cranberry, Salt, Dried Vinegar, Mixed
Tocopherols (Preservative), Rosemary
Extract (Flavor)
INGREDIENTS
1” THICK NATURAL STRIP - 4 OZ.
CLEAR LABEL - $4/BAG WHITE LABEL - $3.50/BAG
TWO LABEL OPTIONS
SPECIFICATIONS
ITEM SPECIFICATIONS
Size - 4oz
6.26”W x 8.0”H x 2.0” D
CASEPACK SPECIFICATIONS
Qty: 8 units
6.26”W x 7.875”H x 11.25” D
Weight - 3.25lbs
PHELPS ITEM#
20200
RECIPE
Organic Chicken & Rice Recipe
WHITE LABEL CLEAR LABEL
20201 Organic Turkey & Sweet Potato Recipe
20206 Meat-Free Mesquite Chicken Flavor Jerky
20204 Meat-Free Smoked Salmon Flavor Jerky
20205 Meat-Free Hickory Beef Flavor Jerky
20202 Salmon Recipe
20212 Chicken Breast - 100% USA Jerky
20203 Duck Recipe - Grain Free
20207 Lamb with Flaxseed Recipe
20208 Beef Supermix Recipe
$3.50per bag
$28.00per case
$4.00per bag
$32.00per case
We listen.We collaborate.We deliver.
WWW.PHELPSPET.COM
CONTACTCaitlin BiggsDirector of Private Brand Customer [email protected]
Alison DimmickCustomer [email protected] ext. 223
Sydney StewartCustomer Marketing [email protected] ext. 207
Tedd EllisVP of Sales & [email protected]
Rick RuffoloCEO & [email protected]